platinum - Michael`s Diamond and Gold Club

PLAT INU M
JE WE LRY
C O LLE CTI O N
PLATINUM
Profitable and In Demand
Platinum jewelry has the power to maximize your profits.
2.
It is a hot fashion trend, more affordable than ever, and more
profitable for you to sell. Customers are looking for both
bridal and fashion choices. To sell more —
- Stock platinum bestsellers.
- Clearly identify them with signage.
- Share this brochure with your customers.
1.
It features everything you need to establish
and build your platinum clientele.
Platinum’s benefits help you sell it. Educate your
3.
sales associates. Platinum is —
- 95% pure, hypoallergenic, and 30 times more rare than gold.
6.
- More durable and the most secure setting for diamonds and gemstones.
- A true white metal that requires no plating.
7.
- Heavier than gold and feels significant.
4.
5.
8.
Could you ask for more? Absolutely! You’ll discover our complete
range of platinum jewelry by visiting Stuller.com/PlatinumBenefits.
Cover jewelry: 122332
2
Shown above, 1. CH1017 • 2. R42147D • 3. 85782 • 4. 23578
5. 28390 • 6. MGR11 • 7. 121856 • 8. 3513
3
IN DESIGN
The flexible mountings used for these exquisite rings can be designed
to fit many different sizes and shapes of center stones.
This allows you to have exactly the ring you’ve always wanted.
Available as a mounting, semi-mount, or fully set.
2.
122278: Asscher-Shape Solitaire
Mounting, 1 1/4 ct center (6x6mm),
platinum, $1,589.
122279: Round-Shape Solitaire
Mounting, 1 ct center (6.5mm),
platinum, $1,935.
122340: Marquise-Shape Solitaire
Mounting, 1/2 ct center (8x4mm),
platinum, $2,139.
122290: Pear-Shape Solitaire
Mounting, 1 1/4 ct center (8x6mm),
platinum, $2,005.
122288: Emerald-Shape Semi-Mount,
1 ct center (7x5mm), 1/3 CTW,
platinum, $2,985. Mounting #122288.
122274: Square-Shape Semi-Mount,
1 ct center (5.5x5.5mm), 1/3 CTW,
platinum, $2,245. Mounting #122274.
1.
4
1. 121995 • 2. 121986
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5
121994: Oval-Shape Semi-Mount,
1 ct center (7x5mm), 1/3 CTW,
platinum, $2,169. Mounting #121994.
122235: Oval-Shape Semi-Mount,
1 ct center (7x5mm), 1/5 CTW,
platinum, $1,975. Mounting #122235.
69706: Round-Shape Semi-Mount,
1 ct center (6.5mm), 1/3 CTW,
platinum, $3,925. Mounting #69706.
122353: Square-Shape Semi-Mount,
1 ct center (5.5x5.5mm), 1/10 CTW,
platinum, $1,979. Mounting #122353.
122317: Cushion-Shape Semi-Mount,
3/4 ct center (6x6mm), 1/5 CTW,
platinum, $2,355. Mounting #122317.
122207: Oval-Shape Semi-Mount,
1 ct center (7x5mm), 1/3 CTW,
platinum, $2,405. Mounting #122207.
122268: Emerald-Shape Semi-Mount,
1 ct center (7x5mm), 1/5 CTW,
platinum, $2,405. Mounting #122268.
COUNTERSKETCH AND PLATINUM
®
A Powerful Pair
Whether you customize a 3C ring or pendant in CounterSketch
or choose a starting point design from its large library, know that
122350: Round-Shape Semi-Mount,
1 ct center (6.5mm), 3/4 CTW,
platinum, $3,459. Mounting #122350.
6
122309: Round-Shape Semi-Mount,
1 ct center (6.5mm), 9/10 CTW,
platinum, $4,279. Mounting #122309.
every CounterSketch design can be ordered in platinum.
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7
sculptural and vintage
ENGAGEMENT RINGS
AND ETERNITY BANDS
Intricately designed, these sculptural rings feature exquisite details.
Mix and match them for a truly elegant bridal set.
Many are available for overnight delivery.
121968: Sculptural Engagement Base
Mounting, 1 ct center (6.5mm),
platinum, $1,805. Shown with
1 ct round head, #28487.
121969: Sculptural Semi-Mount Engagement
Base, 1 1/2 ct center (6.5x6.5mm), 1/5 CTW,
platinum, $2,079. Shown with 1 1/2 ct
square head, #28488. Mounting #121969.
121990: Oval-Shape Solitaire
Mounting, 1 1/4 ct center (8x6mm),
platinum, $1,989.
121975: Sculptural Solitaire
Mounting, 1 ct center (6.5mm),
platinum, $1,959
121960: Round-Shape Semi-Mount,
3/4 ct center (5.8mm), 1/8 CTW, platinum,
$1,295. Mounting #121960.
121961: Round-Shape Semi-Mount,
1 ct center (6.5mm), 1/5 CTW,
platinum, $2,015. Mounting #121961.
2.
1.
8
1. 121981 • 2. 121967
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9
10
121954: Sculptural Semi-Mount
Engagement Base, .04 CTW,
platinum, $1,215. Shown with 1ct
round head, #321. Mounting #121954.
121979: Round-Shape Semi-Mount,
1 1/2 ct center (7.4mm), 1/6 CTW,
platinum, $1,679. Mounting #121979.
68891: Round-Shape Semi-Mount,
1 1/4 ct center (7mm), 1/4 CTW,
platinum, $2,039. Mounting #121880.
121973: Sculptural Semi-Mount
Engagement Base, 1 ct center (6.5mm),
1/4 CTW, platinum, $2,655. Shown with
1ct round head #321. Mounting #121973.
121957: Sculptural Semi-Mount
Engagement Base, 1 1/2 ct center (7.4mm),
3/8 CTW, platinum, $2,645. Shown with 1 ct
round head, #321. Mounting #121957
121956: Sculptural Semi-Mount
Engagement Base, 1 1/2 ct center (7.4mm),
3/8 CTW, platinum, $2,409. Shown with 1 ct
round head, #28487. Mounting #121956.
121963: Sculptural Semi-Mount
Engagement Base, 1 ct center (6.5mm),
1/4 CTW, platinum, $1,995. Shown with
1 ct round head, #28487. Mounting #121963.
121967: Sculptural Semi-Mount
Engagement Base, 1 ct center (6.5mm),
3/8 CTW, platinum, $2,459. Shown with
1 ct round head, #28487. Mounting #121967.
68893: Round-Shape Semi-Mount,
1 ct center (6.5mm), 1/8 CTW,
platinum, $4,559. Mounting #121877.
121821: Round-Shape Semi-Mount,
1 ct center (6.5mm), 1/2 CTW,
platinum, $3,299. Mounting #121821.
121943: Sculptural Eternity Band, 1/3 CTW,
platinum, $1,695. Mounting #121943.
121966: Sculptural Eternity Band,
platinum, $1,299.
Visit stuller.com for current pricing, availability and additional center stone sizes. | Center stone sold separately.
11
12
122101: Square-Shape Semi-Mount,
1 ct center (5.5x5.5mm), 3/4 CTW,
platinum, $3,615. Mounting #122101.
122087: Marquise-Shape Semi-Mount,
1/2 ct center (8x4mm), 1/2 CTW,
platinum, $3,105. Mounting #122087.
122064: Round-Shape Semi-Mount,
1 ct center (6.5mm), 3/8 CTW,
platinum, $3,319. Mounting #122101.
122319: Emerald-Shape Semi-Mount,
1 ct center (7x5mm), 1/2 CTW,
platinum, $4,179. Mounting #122319.
122344: Cushion-Shape Semi-Mount,
3/4 ct center (6x6mm), 1/3 CTW,
platinum, $3,899. Mounting #122344.
122051: Oval-Shape Semi-Mount,
1 ct center (7x5mm), 3/8 CTW, platinum,
$4,295. Mounting #122051.
122053: Emerald-Shape Semi-Mount,
1 ct center (7x5mm), 3/4 CTW,
platinum, $5,605. Mounting #122053.
121999: Asscher-Shape Semi-Mount,
3/4 ct center (5x5mm), 1/3 CTW,
platinum, $2,359. Mounting #121999.
122324: Round-Shape Semi-Mount,
1 ct center (6.5mm), 9/10 CTW,
platinum, $7,075. Mounting #122324.
122342: Oval-Shape Semi-Mount,
1 ct center (7x5mm), 1/2 CTW,
platinum, $3,509. Mounting #122342.
122311: Square-Shape Semi-Mount,
1 ct center (5.5x5.5mm), 1/2 CTW,
platinum, $3,685. Mounting #122311.
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13
gateway
PLATINUM
Enter the world of platinum without compromising your budget.
Gateway Platinum solitaire mounting retail prices begin as low
as $600 to $700 and semi-mount retail prices start at $1,270.
Semi-mounts in this collection range up to $3,500.
122060: Round-Shape Semi-Mount,
1 ct center (6.5mm), 1/10 CTW,
platinum, $1,565. Mounting #122060.
121987: Cushion-Shape Semi-Mount,
1 3/4 ct center (7x7mm), 1/3 CTW,
platinum, $1,905. Mounting #121987.
68218: Square-Shape Semi-Mount,
5/8 ct center (5.5mm), 1/5 CTW,
platinum, $1,999. Mounting #121592.
122044: Square-Shape Semi-Mount,
1 1/4 ct center (6x6mm), 1/5 CTW,
platinum, $1,859. Mounting #122044.
1.
2.
121984: Round-Shape Semi-Mount,
3/4 ct center (5.8mm), 1/5 CTW,
platinum, $1,395. Mounting #121984.
67798: Round-Shape Semi-Mount, 3/4 ct
center (5.8mm), 1/4 CTW, platinum, $1,995.
Mounting #121599.
14
1. 121994 • 2. 122045
67787: Round-Shape Semi-Mount,
1 ct center (6.5mm), 1/8 CTW,
platinum, $1,975. Mounting #121598.
68877: Emerald-Shape Semi-Mount,
1 ct center (7x5mm), 1/5 CTW,
platinum, $1,839. Mounting #121866.
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15
platinum
CLASSICS
These elegant designs showcase platinum’s true
white color and substantial feel. These classics are
as pure and timeless as platinum.
140401L: Round-Shape Solitaire Mounting,
1 ct center (6.5mm), platinum, $995.
140309H: Round-Shape Solitaire Mounting,
1 ct center (6.5mm), platinum, $1,379.
15720095: Square-Shape Solitaire Mounting,
1 ct center (5.5x5.5mm), platinum, $1,265.
122005: Square-Shape Solitaire Mounting,
1 ct center (5.5x5.5mm), platinum, $1,279.
120979: Round-Shape Solitaire Mounting,
1 ct center (6.5mm), platinum, $1,669.
12022: Solitaire Engagement Base,
1 ct center (6.5mm), platinum, $1,275.
Shown with 1ct round head, #311.
1.
2.
16
1. 121856 • 2. 62318
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17
10896: Solitaire Engagement Base,
3/4 ct center (5.8mm), platinum, $1,629.
Shown with 3/4 ct round head, #311.
122243: Wrap Style Enhancer,
1/5 CTW, platinum, $2,215. Mounting #122243.
122247: Accented Ring Guard,
1/2 CTW, platinum, $4,009. Mounting #122247.
18
4558: Solitaire Engagement Base,
3/4 ct center (6mm), platinum, $2,365.
Shown with 3/4 ct round head, #311.
62855: Diamond Anniversary Band,
1/4 CTW, platinum, $2,299.
Mounting #120764.
62857: Diamond Anniversary Band,
1/2 CTW, platinum, $3,049.
Mounting #120766.
62184: Diamond Anniversary Band,
1/2 CTW, platinum, $2,709.
Mounting #SH202.
62181: Diamond Anniversary Band,
1 CTW, platinum, $3,865.
Mounting #SH260
121939: Diamond Eternity Band,
3/4 CTW, platinum, $2,269.
Mounting #121939.
121935: Diamond Eternity Band,
7/8 CTW, platinum, $2,505.
Mounting #121935.
121938: Diamond Eternity Band,
1 1/4 CTW, platinum, $3,555.
Mounting #121938.
121936: Diamond Eternity Band,
2 CTW, platinum, $6,369.
Mounting #121936.
122249: Wrap Style Enhancer,
5/8 CTW, platinum, $3,605. Mounting #122249.
122248: Accented Ring Guard,
1/2 CTW, platinum, $4,425. Mounting #122248.
Visit stuller.com for current pricing, availability and additional center stone sizes. | Center stone sold separately.
19
wedding
BANDS
We offer an amazing range of platinum bands with our
best-selling classic bands in stock for overnight delivery. This selection
includes our award winning platinum band with Kingwood
and diamond accents at $4,525 retail, winner of the 2014 Platinum
Innovations Editor’s Choice Award at JCK.
HRL: Light Half Round Band, 2mm,
platinum, size 7, $545.
HR: Half Round Band, 5mm,
platinum, size 7, $1,685, size 11, $1,975.
IRL: Light Comfort-Fit Band, 2mm,
platinum, size 7, $695.
IR: Comfort-Fit Band, 5mm,
platinum, size 7, $2,435, size 11, $2,839.
F: Flat Band, 2mm,
platinum, size 7, $699.
FIR: Flat Comfort-Fit Band, 5mm,
platinum, size 7, $2,355, size 11, $2,659.
MG: Milgrain Band, 2.5mm,
platinum, size 7, $745
MGR: Milgrain Comfort-Fit Band, 5mm,
platinum, size 11, $2,735.
2.
JCK 2014
PLATINUM
INNOVATION
AWARDS
WINNER
3.
1.
20
1. IR • 2. MGR • 3. 651663 (Special order only, call for more information.)
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21
122300: Sculptural Wedding Band,
5mm, 1/4 CTW, platinum, 31, size 7, $2,939.
22
51362: Sculptural Wedding Band,
6mm, platinum, size 11, $2,709.
51207: Fancy Band,
6mm, platinum, size 11, $3,255.
51214: Fancy Band,
8mm, platinum, size 11, $4,529.
50072: Fancy Band,
3mm, platinum, size 7, $1,315.
50539: Fancy Band,
4.5mm, platinum, size 7, $1,725.
51184: Fancy Band,
6mm, platinum, size 11, $2,279.
51209: Fancy Band,
6mm, platinum, size 11, $3,515.
51328: Hand Engraved Wedding
Band, 6mm, platinum, size 7,
$4,275, size 11, $5,075.
51327: Hand Engraved Wedding
Band, 6mm, platinum, size 7,
$4,489, size 11, $5,355.
51194: Fancy Band,
7.5mm, platinum, size 11, $5,389.
50154: Fancy Band,
7mm, platinum, size 11, $4,159.
51325: Hand Engraved Wedding
Band, 7mm, platinum, size 7,
$4,835, size 11, $5,755.
51394: Hand Engraved Wedding
Band, 7.5mm, platinum, size 7,
$5,869, size 11, $7,045.
10584: Claddagh Band,
12x14mm, platinum, size 6, $1,295.
51320: Claddagh Band,
7.5mm, platinum, size 11, $1,765.
Visit stuller.com for current pricing, availability and additional center stone sizes.
23
findings
SHANKS
A world of choices, precision-made
to meet each customer’s needs.
1.
2.
SH2: Platinum light
pinched shank.
Price: $795
SH3: Platinum light
pinched shank.
Price: $695
SH116: Platinum medium
pinched shank.
Price: $939
SH185: Platinum heavy
pinched shank.
Price $965
4.
6.
3.
SH319: Platinum micro
melee shank.
3/4 CTW • Price: $2,629
SH42: Platinum finger
fit shank.
Price: $2,309 • Size 5-9
5.
SETTINGS
9.
7.
8.
10.
24
1. SH245 • 2. 574 • 3. 3513 • 4. 1874 • 5. 28251
6. SH157 • 7. SH222 • 8. 1440 • 9. 28390 • 10. 23578
401: Platinum 4-prong round
tall heavy setting.
6-6.6mm • Price: $225
311: Platinum 4-prong round
low peg setting,
6-6.6mm • Price: $185
28487: Platinum 4-prong round
sculptural peg setting.
6.5mm • Price: $215
309: Platinum 6-prong round
tall heavy setting.
6-6.6mm • Price: $305
321: Platinum 6-prong
round tall peg setting.
6-6.6mm • Price: $269
312: Platinum 6-prong
round tall peg setting.
6-6.6mm • Price: $189
28251: Platinum 4-prong
round peg halo setting.
6.5mm • Price: $489
21348: Platinum 4-prong
round wire basket setting.
6.5mm • Price: $235
303: Platinum 4-prong
low base setting.
6.5mm • Price: $195
Visit stuller.com for current pricing, availability and additional center stone sizes.
25
1264: Platinum 4 prong princess
setting with V ends.
6mm • Price: $375
20586: Platinum 4 prong
princess peg setting with V ends.
6mm • Price: $339
28488: Platinum 4 prong
princess sculptural peg setting.
6.5mm • Price: $465
21349: Platinum 4 prong
round earring.
6.5mm • Price: $249
23559: Platinum 3 prong
round wire basket pendant.
6.5mm • Price: $245
26
24962: Platinum 4 prong
cushion peg setting.
6.5mm • Price: $299
22033: Platinum 4 prong
princess peg setting with V ends.
6.5mm • Price: $329
3513: Platinum medium
tension earring back.
Price: $75
2263: Platinum jumbo
tension earring back.
Price: $179
754: Platinum threaded
earring back.
.032 inch • Price: $59
21344: Platinum threaded
earring back.
.032 inch • Price: $65
22260: Platinum Protektor™
Earring System.
Price: $145
23632: Platinum threaded
earring back.
.041 inch • Price: $105
283: Platinum 6 prong marquise
peg setting with V end.
10x5mm • Price: $305
1601: Platinum
standard post.
.030x.370 inch
Price: $35
755: Platinum
threaded post.
.034x.375 inch
Price: $25
1229: Platinum
threaded post.
.032x.439 inch
Price: $25
20350: Platinum
lobster clasp.
9.5x4.75mm
Price: $229
276: Platinum
lobster clasp.
10.25x3.75mm
Price: $199
23276: Platinum
lobster clasp.
8.5x3.25mm
Price: $139
SR24: Platinum
spring ring.
5mm od
Price: $45
21316: Platinum
pearl clasp.
14.5x5.8mm
Price: $275
JR16: Platinum
round jump ring.
50mm gauge
2.6mm od
Price: $5
JR20: Platinum
round jump ring.
3.3mm od
.65mm gauge
Price: $15
JR25: Platinum
round jump ring.
4mm od
.80mm gauge
Price: $29
23631: Platinum bullet
nose threaded post.
.041x.444 inch
Price: $39
21427: Platinum 4 prong round
earring with threaded post.
6.5mm • Price: $255
330: Platinum 4 prong wire
basket pendant.
6.5mm • Price: $319
1500: Platinum 4 prong oval
wire basket pendant.
8x6mm • Price: $289
Visit stuller.com for current pricing, availability and additional center stone sizes.
27
fine jewelry
Platinum’s true white glow takes fashion looks beyond beautiful.
They’re perfect for the holidays and for any special occasion.
Cable
CH1015: Cable Chain,
1mm, platinum
16" $715
20"$845
18"$725
CH176: Cable Chain,
1.5mm, platinum
Per inch $69
16"
18" $1,259
$1,075 20"$1,395
3.
Rope
CH12: Rope Chain,
1mm, platinum
4.
Per inch $19
20" $465
16"
24"$519
$809
18"$429
CH1029: Rope Chain,
1.3mm, platinum
1.
Per inch $45
18" $835
16"
20"$915
$749
Wheat
CH1017: Wheat Chain,
.9mm, platinum
2.
16"$959
20"$1,185
18"$1,055 24"$1,399
CH1033: Wheat Chain,
1.2mm, platinum
16"$1,365 20"$1,655
18"$1,509
5.
Box
CH1032: Diamond-Cut Box Chain,
1mm, platinum
16"$895
20"$1,065
18"$979
28
1. CH1017 • 2. 85874 • 3. CH123 • 4. R42325 • 5. 68602
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29
66233: Diamond Stud Earrings,
platinum, 32, SI2-SI3, G-H
66406: Diamond Necklace, 1/3 CTW,
platinum, 30, SI1, G-H, 18", $2,939.
Mounting #2939.
66458: Diamond Pendant, 1/2 CTW,
18.75mm, platinum, 30, SI1, G-H,
$2,039. Shown on CH132.
66411: Diamond Stud Earrings, 1/2 CTW,
platinum, 30, SI1, G-H, $2,709 per pair.
Mounting #20040.
1/5 CTW
$655 per pair
3/4 CTW
$4,025 per pair
1/4 CTW
$759 per pair
1 CTW
$8,595 per pair
1/3 CTW
$1,049 per pair
1 1/2 CTW per pair
$15,375
1/2 CTW
$1,999 per pair
2 CTW per pair
$34,295
68602: Diamond Halo Earrings,
1 CTW, platinum, 30, SI1, G-H,
$5,115 per pair.
650183: Diamond Inside-Outside Hoop Earrings, platinum, 545, I1, H+
122211: Diamond 3-Stone
Ring, 1/2 CTW, platinum,
33, I1, G-H, $2,009.
Mounting #122211.
1/4 CTW
$1,689 per pair
67405: Diamond Ring,
3/8 CTW, platinum,
30, SI1, G-H, $3,649,
Mounting #121555.
1/2 CTW
$2,365 per pair
3/4 CTW
$3,399 per pair
1 CTW
$4,139 per pair
2569: 1.3mm Hoop Earrings, platinum
10.25mm
$525 per pair
30
13mm
$579 per pair
15.25mm
$695 per pair
20mm
$759 per pair
2 CTW
$7,309 per pair
3 CTW
$11,319 per pair
5 CTW
$16,665 per pair
Visit stuller.com for current pricing, availability and additional center stone sizes.
31
66441: Diamond Heart Necklace,
1/8 CTW, 8.5x9.75mm, platinum,
30, SI1, G-H, 16.25", $1,149.
R42147D: Diamond Cross
Necklace, .08 CTW, 12.75x8mm,
platinum, 30, SI1, G-H, 16", $895.
85873: Circle Necklace,
15.85mm, platinum, 16", $1,455.
67747: Diamond Palm Tree
Necklace, 1/3 CTW, 19x14.9mm,
platinum, 30, SI1, G-H, 16", $1,939.
67705: Diamond Bow Necklace,
1/4 CTW, 17.3x14.8mm platinum,
30, SI1, G-H, 16.5", $1,715.
85874: Heart Necklace,
13x13.75mm, platinum,
16", $1,039.
67748: Diamond Horseshoe
Necklace, .08 CTW, 10.2x9.3mmm,
platinum, 30, SI1, G-H, 16", $1,009.
R42326: Diamond Cross
Pendant, .01 CTW, 19.2x9mm,
platinum, 33, I1, G-H, $339,
Shown on CH123.
67749: Diamond Anchor
Necklace, 1/8 CTW, 12.5x9mm,
platinum, 30, SI1, G-H, 16", $1,195.
32
68210: Diamond Infinity Necklace,
1/8 CTW, 7.4x12.5mm platinum,
30, SI1, G-H, 16.5", $1,209.
66440: Diamond Circle Necklace,
1/10 CTW, 10mm, platinum,
30, SI1, G-H, 16", $1,095.
R16133: Cross Pendant,
17x11mm, platinum, $139.
Shown on CH123.
R45255D: Diamond Angel Wing
Necklace, 1/8 CTW, 21.7x5.6mm,
platinum, 33, I1, G-H, 16", $1,239.
R42329: Diamond Cross
Pendant, .015 CTW, 24.3x11.4mm,
platinum, 33, I1, G-H, $429.
Shown on CH132.
R41136: Cross Pendant,
24.5x16.5mm,
platinum, $639.
Shown on CH132.
85782: Infinity Necklace,
23.2x9.4mm, 9.4x23.2mm,
platinum, 16", $1,049.
R42330: Diamond Cross
Pendant, .03 CTW, 33.4x17.7mm,
platinum, 33, I1, G-H, $545.
Shown on CH132.
R16211: Cross Pendant,
32x21mm, platinum, $779.
Shown on CH12.
Visit stuller.com for current pricing, availability and additional center stone sizes.
33
T A P I NTO P LATI NUM’ S G R O WI NG P O P ULAR I TY
Our Platinum Bridal Selling System gives you —
- a uniquely affordable way to tap into the growing popularity of platinum.
- an elegantly presented turnkey solution.
- an opportunity for your customers to see, touch, and feel platinum’s
extraordinary quality, color, and weight.
Live Platinum Bridal Selling System features —
- the top six platinum bestsellers and a platinum band: all will produce high turn.
- semi-mounts with side and accent stones of SI2-SI3, G-H quality diamonds.
- custom ostrich-embossed leatherette, wood, and acrylic display with wood
and brushed nickel accents.
- Platinum Profits Kit (above) that includes platinum selling points, online training,
in-case signage, store signage, and more.
Train your sales associates to say the three most profitable words in the bridal
business are “We recommend platinum.”
Platinum is a natural white metal and stays white. It is 30 times rarer than gold, holds
diamonds more securely than gold, and over time develops a satin finish.
Platinum is 90-95% pure and is hypoallergenic.
Visit stuller.com/platinumbenefits for more selling points.
650745:6001:P - $2,999
34
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Shown above, from left to right: 1. 28488 • 2. HR7 • 3. 66408 • 4. 650183
STULLER
302 Rue Louis XIV • Lafayette, LA 70508
www.stuller.com • 800-877-7777
Prices are suggested retail at triple key based on $1,550 platinum market.
Some product enlarged to show detail. Diamond quality for items on pages 4-20
is SI2-3, G-H color. For stone code references, current pricing and availability,
and to see the entire collections,visit stuller.com.
11/2014 MKTGMEDIA:9135