New Look Online Media Solutions Connect with - i

New Look Online Media Solutions
Connect with customers of the U’K’s number one high street retailer!
Media Owner
Company History
• New Look is a leading fast fashion retailer, offering
excitement and accessible fashion across the globe,
New Look is always there to help the customer look
good, feel great and have more fun!
• Since opening its first shop in Taunton back in 1969,
they’ve grown into a global brand, with:
• 1,103 stores worldwide
(and an online store serving over 120 countries)
• 18,000 passionate people behind the scenes
• 2.6 million Facebook fans
• 125 thousand Twitter followers.
• Newlook.com generates over 3 billion page views
annually, averaging around 6 million unique users a
month.
• The customer data base is huge and consists of well
over 2,000,000 avid followers of the latest fashions.
• New Look is the favourite store of a whopping 24%
of UK’s females and sits above Topshop, Zara and
H&M as the nation’s favourite fashion store*
*Source - dressipi.com for its annual FBI (Fashion Brands Index) 2013
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
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Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Audience
Composition
As you can imagine New Look’s customer profile is predominantly females
The generic profile is as follows:
Age 25 – 39 years
Income £25k+
75% are female
95% pay using a credit card
Financially astute
Repeat buyers
Fashion conscious
Interests include travel, fashion
and going out
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Audience
Composition
However, as New Look is so big and so popular there are four main female customer groups.
•
Hollies – glamorous, stylish, feminine and sexy. Inspired by publications like Heat and The Sun, Hollies probably spend more than they should on the latest styles.
•
Zoes – have their own individual style and like to create their own unique look. Zoe is less likely to admit her style is inspired by celebrity but still enjoys Heat Magazine
•
Charlottes – smart, feminine and glamorous they like to dress to impress. Charlotte is more interested in high end fashion and takes inspiration from Vogue and Elle.
•
Sarahs – casual, practical and don’t have as much time to think about fashion. Sarahs are driven by price and convenience.
New Look also has a growing male customer base with customers fitting into two core groups;
•
Dan – more casual, masculine and sporty
•
Max – edgy, unique and stylish
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Creative
Examples
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Tech
Specs
Banners
•
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Banner 660w x 194h pixels.
Positioning: within New Look transactional emails which include Order Confirmation, Order Dispatched and Order Ready for collection
Max file size 30kb..swf, .gif or .jpg with click thru URLS and third-party tags accepted.
Back-up .gif and click thru URL must be supplied along with the .swf creative.
i-transact will provide weekly, bi-weekly or monthly reporting if requested to. If no request is made, a post campaign report will be supplied once the campaign has finished.
Solus/Integrated emails
• each email is crafted by the New Look design team, using their tone of voice and house style. This ensures advertisers optimum response and engagement. Advertisers must supply body copy, imagery and other collateral that may be requested.
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Costs and
Deal Structures
Solus/integrated emails
Transactional Emails
Opportunity Details
Opportunity Details
Minimum Spend:
£10,000
Minimum Spend:
£5,000
Rate:
£50 cpm
Rate:
£10 cpm
Agency Commission:
15% for accredited agencies
Agency Commission:
15% for accredited agencies
Rate Structure
Rate Structure
Volume
CPM
Volume
CPM
Min 200,000
£50.00
Min 500,000 (half a month)
£10.00
500,000
£40.00
1,000,000 (full month)
£8.00
1,000,000
£30.00
2,000,000 (two months)
£6.00
2,000,000 +
£25.00
3,000,000 (three months)
£5.00
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
New Look Online Media Solutions
Connect with customers of the U’K’s number one high street retailer!