Insurance Awareness Report - Q2 - FY 2015-16

Insurance Awareness Program
2ndQuarter FY 2015 – 2016 Report
SBI Life Insurance Company Limited
1
INDEX
Introduction ........................................................................... 4
Puducherry................................................................................................................... 4
Tripura ......................................................................................................................... 4
Mizoram ...................................................................................................................... 5
Puducherry Campaign ........................................................... 6
Street Play .................................................................................................................... 6
Approach ................................................................................................................. 7
Execution ................................................................................................................. 7
Tripura Campaign ............................................................... 11
Collage Art Festival................................................................................................... 11
Approach ............................................................................................................... 11
Execution ............................................................................................................... 12
Mizoram Campaign ............................................................ 20
State Level Inter- School Basketball Championship ................................................ 20
Approach ............................................................................................................... 20
Execution ............................................................................................................... 21
Insurance Awareness AV on local Cable TV ........................................................... 25
2
Benefit of the Campaign ..................................................... 26
Activity Reach ........................................................................................................... 26
Annexures ........................................................................... 28
Annexure A – Puducherry Street Play Script ............................................................ 29
Annexure B – Puducherry Collaterals ....................................................................... 35
Annexure C – Tripura Skit Script ............................................................................. 38
Annexure D – Tripura Collaterals ............................................................................. 46
3
INTRODUCTION
SBI Life initiated its Insurance Awareness activities for the second quarter of FY 2015
– 2016 in Puducherry, Tripura and Mizoram.
On the basis of the assessment study conducted in the first quarter of FY 2015-16, a
consumer outreach activity was initiated in an environment conducive to promulgate
the importance of Life Insurance as a financial tool against financial risks arising due
to unfortunate events in life.
Puducherry
The people from the former French colony have a strong connect towards art and
culture. The art festival conducted in the first quarter was well received and helped in
connecting with the locals to communicate the benefits and need of Life Insurance.
The local preference for art and culture was leveraged again in the second quarter for
Insurance Awareness activities. Activities were conducted to appeal to the masses and
were conducted at public places to get maximum mileage.
Tripura
In the second quarter, Insurance Awareness activities were conducted to focus on
parents. Parents have an additional responsibility of providing for the children and
hence need for mitigating financial risks. As such, we focused on educating parents on
the importance of Life Insurance in mitigating financial risks and planning for their
children’s future. The activities conducted used art and craft to engage with the
students and through them with their parents.
4
Mizoram
SBI Life’s Insurance Awareness activities in Mizoram have been focused on
communicating the importance of Life Insurance to the parents. Taking forward the
success achieved during the SBI Life – Little Mizo Champ, we continued our initiative
to connect with the parents.
Mass media communication through local cable TV was also continued to increase
Life Insurance Awareness in the public at large.
Communication Message
The Insurance Awareness messaging was kept consistent in all the communication
across all regions. The communication focused on the following basic concepts of Life
Insurance.
1) Why financial planning is important.
2) Importance of Life Insurance.
3) Life Insurance for securing financial requirement of children.
4) Appropriate amount of Life Insurance needed.
5) Factors affecting the Life Insurance cover amount.
5
PUDUCHERRY
PUDUCHERRY CAMPAIGN
An assessment study was conducted in Puducherry to study the socio–cultural,
demographic & economic environment of the city. On the basis of which, an outreach
activity was initiated to create an environment conducive to promulgate the importance
of Life Insurance as a financial tool against financial risks arising due to unfortunate
events in life.
Street Play
Insurance Awareness Street Plays were organized to connect with a broad spectrum of
socioeconomic population classes. Considering the closely knit culturally savvy
regions, it was decided to implement activities which would relate to the cultural
aspect of the society. Hence Street play was chosen as the medium to create Life
Insurance Awareness.
Street plays being theatrically performed outdoors and in public spaces – car parks,
market areas, parks, etc. reaches out to a large audience. Street play is a powerful
propaganda media which can engage audience and facilitate in communicating
complex financial concepts of Life Insurance.
6
Approach
The script for the street play was specially written for the activity. The script was on
the philosophy of enjoying small pleasures of life once, a person is insured and
peaceful.
The script for the street play had two primary characters, ‘HAPPY’ & ‘RISK’. The
characters represented the two basic ‘states of mind’ a person, which symbolizes his
experience after and before buying Life Insurance.
The script further explored the relationship between the two factors. The character
‘RISK’ is shown to stay in people’s hearts by creating uncertainty at any time of their
life, which makes a person, sad, afraid, restless and unhappy. Whereas the ‘HAPPY’
character comes and a show, if one is insured, life becomes easier to live, and one ends
up living happy. Each scenario was depicted by a two minute act, post which ‘RISK’
and HAPPY’ presented their commentaries.
The complete script is attached at Annexure A.
Execution
For execution, popular locations in Puducherry were selected, where a large number of
audiences could be reached.
The locations were:
1. Avvai Thidal: A busy residential cum main street area, making it is a
central location for local buses
2. Gandhi Thidal: The main sea face area with large number of local
visitors
3. Manakula Vinayagar Temple: A popular Lord Ganesha and Lord Shiva
temple
7
At each location multiple shows were performed to have maximum reach. Each show
consisted of:
• Five minutes performance of three different music instruments to create
excitement among the crowd and gather people to watch the street play
•
Once a considerable crowd was gathered, the artist performed the street play
8
9
• This was followed by a simple Q & A session where important pointers were
highlighted through the engagement game
• The activity promoters were fluent in Tamil language and were trained by SBI
Life training team, effectively communicated Life Insurance concepts
• The promoters also distributed the Insurance Awareness fliers describing the
benefits of Life Insurance mentioned explicitly
10
TRIPURA
TRIPURA CAMPAIGN
The second quarter Insurance Awareness campaign for FY 2015-16, in Tripura aimed
to connect with parents for educating them on correctly planning and investing for
their children’s future financial requirements.
Collage Art Festival
SBI Life – Canvas of Life, an inter school collage art competition focused on
involving parents was the ideal way of approaching the parents with the subject of Life
Insurance. The SBI Life – Canvas of life, a collage art festival provided the platform
for collaborating with parents and children on the topic of Life Insurance.
Approach
For executing the Insurance Awareness activity, five prominent schools from Agartala
were selected. The selection was based on the socio-economic status of the students
and the strength of the school. Permissions from school were procured and the activity
was introduced to the children.
As the activity involved school children from 6th to 10thstandard, special entertainment
was arranged to excite the students and introduced the topic. The entertainment
involved a lively skit which explained the basic concepts of Life Insurance.
11
Event Theme
SBI Life – Canvas of Life, a collage art festival for children, was envisioned to use
crafts and art to create awareness about a serious topic like Life Insurance. To make
the event exciting for the children, the event theme was designed to encompass the
aspects of collage and Life Insurance.
As such, the Canvas of life theme incorporated various themes associated with Life
Insurance, such as security, protection and safety which leads to happiness and
prosperity. The children would have to use clippings of newspaper/magazine, ribbons,
photographs or colored papers glued on a chart paper to express their views on the
given topic.
Event logo
The hands & paper collage unite to convey a positive prosperous wellbeing &
blooming of the child.
Execution
The collage art festival was conducted in two parts, the first part was conducted in
schools, while the second part consisted of the art exhibition and felicitating ceremony.
12
Part 1: School Activity
The collage art festival was organized in five different schools across Agartala. The
participating schools were:
1. Pallimangal High School
2. Sishubihar High School
3. Umakanta Acadamy
4. Prachya Bharati High School
5. Dr. BR Ambedkar High School
The children were given three different topics based on the theme of protection, safety,
security and happiness. The 3 topics were 1. “Different People who make me happy and secure and what I feel around them”
2. “My dreamland zones that always make me feel happy and cheerful and this is
what I feel there”
3. “My favorite things that always cheer me and make me happy and secure”
The activity was conducted for children in the age group of 11 to 15 years, from
standard 6th to 10th.
In each school, a twenty minute skit on Life Insurance was presented to familiarize the
students with the basics of Life Insurance. With ‘Happy’ as the protagonists and ‘Risk’
as the antagonist, the skit enlightened the students with the basics of Life Insurance
through various acts. The skit helped to introduce the topic of Life Insurance among
the students and fuel their inquisitiveness on the subject. The script of the skit is
enclosed with the report.
13
14
Post the introduction of the concept, students were given participation kits consisting
of:
1. Art sheet for collage
2. Rules and regulations of the competition
3. Insurance Awareness flier
15
The students were allowed to take the material home so as to encourage the parents to
take part of in the process of making the collage. They had a choice to select a topic &
create a collage from newspapers, magazine cuttings, photographs, etc.
A time period of three days was given to the students for submitting the final collage
art. Post submission, ten collages from each school were shortlisted by a committee
consisting of the headmaster and the art teacher of the respective schools. The fifty
shortlisted collage art was displayed at a final city level event, where the best two
collages were rewarded and the students felicitated.
Part 2: Exhibition and Felicitation Ceremony
The main event was held on a Sunday in the first half of the day, keeping in mind the
school schedule of children. The students and parents from participating schools were
invited for the event along with the general public.
16
• The event was hosted by a local celebrity from a local news channel
• The 50 selected collages were displayed at the exhibition open to public
17
• The Insurance Awareness play with the characters ‘Happy’ and ‘Risk’ was
performed for the audiences
18
• The best two collages were selected from the shortlisted collages
• Mr. Rajkumar Raina, SBI Life’s Regional Director for North East Region,
felicitated the winners
• The winners were felicitated with:
o Runner Up: Encyclopedia, Abdul Kalam’s – Mission India, Silver Medal,
o Winners: Kindle, Abdul Kalam’s – Mission India, Gold Medal, SBI Life
• Insurance Awareness information pamphlets were distributed during the activity
• An animated Bengali audio visual on Insurance Awareness was also played
during the event
19
MIZORAM
MIZORAM CAMPAIGN
The second quarter communication plan was formulated on the foundation of first
quarter activities. Activities were planned and executed to deepen the engagement with
children’s parents who have an added responsibility of insuring their lives and
planning for their children’s financial future.
The following activities were conducted during the first quarter
Sr. No.
Activity
1
2
State level Inter School Basketball Championship
Insurance Awareness AV on local Cable TV
State Level Inter- School Basketball Championship
Approach
SBI Life supported the state level Inter School Basketball Championship organized by
the Mizoram Basketball Association. The activity was in continuation of our approach
to create Insurance Awareness among the parents and educate them about the
importance of financial planning for their children’s future and mitigating risks
through Life Insurance.
Basketball sport is the most popular sport next only to football in the state of Mizoram.
The popularity of the sport has grown in recent years due to the start of Mizoram
20
Super League, a franchise based basketball tournament. The growing popularity of the
sport made it an ideal platform for connecting with the local population.
Execution
We chose to support the state level inter school competition, as it helped us to reach
out to the parents to spread the message of Insurance Awareness.
• The basketball tournament held from 8th August till 9th September 2015
• The month long tournament ensured that the Insurance Awareness
communication reached the parents from more than 27 schools across the state
• The importance of financial planning for children’s future was well articulated
in the publicity material distributed through the tournament
• The tournament was conducted at three school levels for girls and boys; Middle
School, High School and Higher Secondary School (Junior College)
• A total of 45 teams participated in the tournament, with 16 teams of girls and 29
teams of boys
• The matches were broadcasted live on the local cable television and daily
updates were covered on the local newspaper dailies
• Insurance Awareness kiosks were setup at the event location to facilitate
discussion and solve Life Insurance related queries of the audiences
• The promoters at the kiosks also distributed Insurance Awareness fliers to the
audiences
21
• The tournament finals were conducted on 9th September 2015
• The following teams qualified for the finals
o CSDC High School vs. Rosebud High School (Middle School
Category) – Boys
o Govt. Mizo Higher Secondary School vs. St. Pauls Higher Secondary
School – Girls
o Rev. Saiaithanga High School vs. St. Pauls High School (High School
Category) – Boys
o St. Joseph Higher Secondary School vs. Govt. Mizo Higher Secondary
School 'A' (Higher Secondary School Category) – Boys
• The finals were attended by the following distinguished guests
o Chief Guest: Mr. PU Zodintluanga, Honorable Minister for Sports –
Government of Mizoram
o From SBI Life Insurance:
 Mr. Rajkumar Raina, Regional Director-North East Region
 Mr. Madhukar Nath, Regional Sales Manager, North East Region
22
• The regional director emphasized the responsibility of the parents to nurture
their children’s talent and ensure that the potential shown by these children does
not go waste. He also highlighted the eventuality of cost escalations in education
sector and its risk mitigation through purchase of Life Insurance.
• The winners were felicitated by the chief guests.
23
St. Joseph Higher Secondary School, winners of Higher Secondary School
24
Insurance Awareness AV on local Cable TV
The sixty second Insurance Awareness animated AV was broadcasted during prime
time on Zonet Cable TV. The Zonet cable TV is popular with the local population as it
broadcasts programs in the local Mizo language.
The Insurance Awareness animated AV in English was played seven times during day,
three times in the morning slot from 7 am to 10 am and four times during the evening,
from 6 pm to 10 pm.
The Insurance Awareness animated AV highlighted the benefits of Life Insurance
through simple language and presentation. The importance of Life Insurance as a
financial tool to mitigate risks and to have savings for future needs.
25
BENEFIT OF THE CAMPAIGN
In the first quarter of FY 2015-16, the Insurance Awareness activities were designed to
establish the campaign and provide basic insights of Life Insurance to the local
population. For the second quarter, the Insurance Awareness strategy evolved into
communicating specifics concepts of Life Insurance. Activities were tailored to suit
target audiences in Tripura, Mizoram and Puducherry.
The activities in Mizoram and Tripura effectively focused on enlightening the parents
on the benefits of securing the future of their children through Life Insurance. The
Inter School Basketball Championship and Canvas of Life – A Collage Art festival
provided ideal platform for children to participate with parental involvement which
helped in the communicating the desired message.
In Puducherry, the objective of communicating importance of Life Insurance to a
wider audience in an interactive format was accomplished. The Street Play based on
the benefits of Life Insurance was well received by the public. The nature of the street
play enabled the actors to engage with large audience and further reinforce the
concepts through a Question and Answer session.
In the entirety, the Insurance Awareness campaign was successful in meeting its
intended objectives in all the three regions during the second quarter of 2015-16.
Activity Reach
Tripura
The SBI Life – Canvas of Life, a collage art festival covered five schools in Agartala
helping to reach out to parents of more than 1500 students from the five schools.
26
Mizoram
In Mizoram, the mass media coverage through Zonet cable TV ensured that the Life
Insurance message reached to more than Five Lakhs subscribers of the cable TV in
Mizoram.
The Inter-State Basketball Championship, helped to reach around 7800 parents from
the 26 participating schools across Mizoram.
Puducherry
The street plays were performed at three popular public locations in Puducherry. This
ensured maximum exposure of the Life Insurance message communicated through the
street plays. The activity performance was attended by more than 600 people at the
locations. The branding and activation activity at the performance venue helped to
increase the reach of Insurance Awareness communications.
27
ANNEXURES
Annexure A)
Puducherry Street Play Script
Annexure B)
Puducherry Collaterals
Annexure C)
Tripura Skit Script
Annexure D)
Tripura Collaterals
28
Annexure A – Puducherry Street Play Script
Jashn-e-Zindagi
(Celebrate Life)
A Street Play
29
SCENE I
THE CONVOY ARRIVES AT THE ACTIVITY LOCATION. LOCAL MUSICIANS GATHER
THE ATTENTION OF THE PEOPLE AROUND BY PLAYING LOCAL DRUM OR ANY
OTHER MUSICAL INSTRUMENT. MEANWHILE PROMOTERS INSTALL THE BARRICADE.
MUSICANS PLAYING THE CELEBRATORY MUSIC ON DRUMS.
ENTERS A CHARACTER WEARING A FUNNY MASK. HE IS KNOWN AS ‘HAPPY’. HAPPY
MOVES AROUND THE PERIPHERY OF THE LOCATION ADDRESSING TO THE CROWD
GATHERED BY.
HAPPY: Amma-Appa, Akka-Anna… Come here, come near… Welcome ma, welcome ma… (in
Tamil accent) Pehchana mujhe?
Aiyo amma, mujhe nahi pehchana!!!
Main hoon Happy ji, jo aapke dilon pe raaj karta hain. Main aap sabke life ka woh hero hoon jo
aapke life mein har dum khushiya lata hain… jo aapke life ko khusal banata hai… Mein aapke life ka
important aur No.1 Hero hoon… Aur mere is happy ke duniya mein koi villain Anna nahi hain. (with
attitude) No bad man. (smiling) Only happy celebrating life…
MUSICIANS PLAY A THUMPING LOUD MUSIC WITH THEIR DRUMS.
ENTERS A CHARACTER WEARING A FEARFUL MASK. HE IS KNOWN AS ‘RISK’. RISK
ENTERS DOING A TANDAV NRITYA (DANCE). HE MOVES AROUND THE PERIPHERY.
RISK: (addressing Happy) Aye Tambi, idhar toh dekh zara. Mein tere kahani ka sabse bada aur sabse
bad villain Anna – Risk!
(addressing the crowd) Risk yanike ‘Khatra’ Mujhse sab darte hain iss duniya mein… Main kisi bhi
waqt, kisi bhi jagah, kisike bhi zindagi mein Khatra la sakta hoon… (devlish laugh) HAHAHAHA…
Amma-Appa, Akka-Anna tum sabko mujhse darna chaiye. (raising his voice) samjhe kya?
HAPPY INTERVENES.
HAPPY: Nahi-nahi, doston humhe iss Risk se darne ki koi zaroorat nahi hai.
RISK: (angrily) Aye Happy, janta nahi kya tu kis se baat kar raha hai. Tujhe meri takat ka andaza
nahi hai kya? Mein sabse bada aur sabse khatarnak villain hoon aur tu ek pidasa hero mujhe lalkaar
raha hain?
30
HAPPY: (challengingly) Jab tak mein logon ke dilon mein hoon, tu kuch nahi kar paega Risk.
RISK: (with pride) Toh chal mein tujhe aaj dekha hi deta hoon ke main kya kar sakta hoon!
HAPPY: Haan-haan bata hi do aaj hum sabko tumari takat ka zor. (addressing the crowd) Kya kahate
ho doston?
RISK: (proudly) Toh chalo mere saath.
HAPPY AND RISK BOTH EXIT THE PLAY AREA.
SCENE II
ENTERS A MALE ACTOR AS HUSBAND AND A FEMALE ACTOR AS WIFE. THE
HUSBAND IS SEEN READING NEWSPAPER WHEN THE WIFE APPOACHES HIM.
WIFE: Toh kya socha aapne?
HUSBAND: (reading newspaper. He doesn’t even looks at his wife) Kis bare mein?
WIFE: Apni Life Insurance policy nikaalne ke bare mein.
HUSBAND: (looking at his wife) Kya ho kya gaya hai tumhe? Kal se bas ek hi rut laga kar bhethi
ho?
WIFE: Maine kaha na ki humari bajuwali Mrs. D’souza kal mujhe bata rahi thi ki zindagi mein Life
Insurance policy hona kitna important hain, uske kitne sare benefits bhi hain…… Mr. & Mrs.
D’souza ne toh dus saal phele apni Life Insurance policy nikaali thi aur ab dekho unki policy mature
ho gayi hain. Aur woh apni life insure karne ke saath-saath retirement ki zindagi kaise aaram se bita
rahe hain.
HUSBAND: Haan-haan woh sab thik hain. Par humhe Life Insurance ki kya zarorat hain? Humara
business itna acha chal raha hain, Humari do pyaari si betiyaan ache school mein padh rahi hain, aur
to aur tum sabki khushiyon ka aur zaroraton ka mein pura khayal bhi toh rak raha hoon……… Aur
jaha tak apne retirement ka sawal hain, uske liye abhi se chinta karne ki koi zarorat nahi…… Arey,
tab tak apne dono bachiya ache-khase kaama rahi hongi. (in a casual tone) Tum bhi na khamakha
choti-choti baatoon ka tension leti ho. Future ka abhi se mat socho. Meri mano apna future toh bright
hain.
[VO of Risk: Dekha yeh kaisey choti-choti Risk se darti hain. (proudly) HAHAHA Risk se sab darte
hain.]
WIFE: (in a serious tone) Yeh choti baat nahi hain ji. Kal agar aapka business loss mein gaya tab kya
honga, aur bhagwan na kare agar kal hum dono ko kuch ho jata hain, tab humari masum bachiyon ka
kya honga? Kya woh apni padhaei puri kar payengi? Unki zaroratey aur unke sapno ka kya honga?
Kya unka future utna hi bright honga jaise aap abhi soch rahe ho? ………… Kabhi socha hain inn
sabke barey main aapne?
31
HUSBAND: (seriousness is seen on his face. in an emotional tone) Sahi khey rahi ho tum. Maine inn
sabke bare mein kabhi socha hi nahi.
WIFE: (in a soft tone) Life mein kuch cheezo ka proper planning karna bahut zarori hain, jisse future
mein life ki gaddi smooth chale…… (smiling) Toh phir kya socha apne?
HUSBAND: (energetically) Main aaj hi balke abhi-ke-abhi apni Life Insurance policy nikaalta hoon.
THE HUSBAND STARTS WALKING TOWARDS THE EXIT.
WIFE: Rukiye ji, main bhi aapke saath aati hoon.
THE HUSBAND AND WIFE BOTH EXIT THE PLAY AREA.
SCENE III
ENTERS HAPPY AND RISK FROM EITHER SIDES. THEY BOTH ARE WEARING THEIR
MASK. HAPPY’s FACE IS BRIGHT AND DELIGHTED WHILE RISK’s FACE IS DULL AND
SAD.
HAPPY: (mockingly) Toh sabse bade aur sabse khatarnak villain Anna -Risk, dekha na tumne kaise
aam logon ke life se Risk dur bhag raha hai. Maine kaha na jaha No.1 hero Happy hain waha Risk
kuch nahi kar sakta.
RISK: (shouts angrily) Chup ho ja Hero ke bacche. Ek jeet se koi No.1 hero nahi banjata.
(challengingly) Agar tujh mein dum hain toh chal mein tujhe dusra example batata hoon, aur phir
dekh jeet Risk ki hoti hain ya Happy ki.
HAPPY: (casually) Chalo yeh bhi dekh lete hain.
BOTH HAPPY AND RISK EXIT THE PLAY AREA.
SCENE IV
ENTER THREE MALE ACTORS AND ONE FEMALE ACTOR. MALE ACTOR 1 & 2 AND
FEMALE ACTOR AS ‘OFFICE COLLEAGUES’ MALE ACTOR 3 AS ‘THE BOSS’.
MALE ACTOR 1 AND FEMALE ACTOR ARE SEEN SITTING IN THEIR OFFICE DOING
THEIR DAILY WORK. THE BOSS IS SEEN SITTING IN HIS CABIN TALKING ON HIS
MOBILE PHONE.
ENTERS ACTOR 2 THE ‘OFFICE COLLEAGUE’ (HIS NAME IS RAJNEESH). HE IS
HOLDING A SWEET BOX IN HIS HAND. HE IS SEEN DISTRIBUTING SWEET TO HIS CO-
32
WORKERS (MALE ACTOR 1 AND THE FEMALE ACTOR). THEN HE APPROACHES HIS
BOSS’s CABIN AND KNOCKS ON THE DOOR.
THE BOSS: Come in
ACTOR 2 AS ‘RAJNEESH’ ENTERS THE BOSS’s CABIN.
ACTOR 2 (RAJNEESH): Good morning Sir. Yeh lijiye Sir mithai.
THE BOSS: Arey Rajneesh, yeh mithai kis khushi main aaj?
ACTOR 2 (RAJNEESH): Sir, kal shyaam mujhe ladki hui.
THE BOSS: Oh ho kya good news sunai tumhne. Issi baat pe ek aur mithai ho jaye…… (does action
of taking one more sweet from the sweet box) Toh phir kya socha tumne apni new born baby girl ke
bare mein?
ACTOR 2 (RAJNEESH): Main kuch samjha nahi sir!
THE BOSS: Mera malab hain bachi ke future ke bare mein kya socha tumne? Kuch planning wagera
ki hain?
ACTOR 2 (RAJNEESH): (shyly) Sir, abhi toh uska janam hua hain. Thodi badi hojaye tab sochunga
uske future planning ke bare mein.
THE BOSS: Kya tumhare pass koi Life Insurance policy hain?
ACTOR 2 (RAJNEESH): Nahi Sir. Woh kyun?
THE BOSS: Tab tum apni bachi ke dreams aur apne family ke future ko secure kaise kar paonge?
ACTOR 2 (RAJNEESH): Main kuch samjha nahi sir!
THE BOSS: Rajneesh, Life Insurance is a very important part of our life. Jab hum Life Insurance
policy nikaalate hain tab hum apni life ko insure karne ke saath-saath apni family ka financial future
bhi secure karte hain. Apne bachon ka future protect karte hain. Kal hum rahe na rahe, par humari
family ki har zarorat aur apne bacho ke sare sapno ko pura karta hai yeh Life Insurance…… Jara
soocho kaise har saal mehngai badhti ja rahi hain aur jab tak tumhari beti college jayengi tab tak uske
college ka kharch aur bhi badh jayenga, tab tum apni beti ka Doctor-Engineer banane ka sapna kaise
pura kar paonge…… Abhi se agar tum Life Insurance mein invest karonge tab ja ke apni beti ka
sapna pura kar paonge. Aur toh aur Life Insurance mein invest karonge tohtumhe Income tax Act
1961 ke tahat, tax mein rahat bhi milegi. Tax ke mamle mein adhik jankari ke liye aapke tax advisor
ki salah jaroor le. (smiling) Toh kya soch rahe ho?
ACTOR 2 (RAJNEESH): Sir, aapne toh meri aakhein khol di. Main aaj hi apna Life Insurance
nikaalta hoon.
THE BOSS: Wah shabash! Smart decision Rajneesh.
ALL THE FOUR ACTORS EXIT THE PLAY AREA.
33
SCENE V
ENTERS HAPPY AND RISK FROM EITHER SIDE. HAPPY’s FACE IS GLOWING WITH JOY
WHILE RISK’s FACE IS COLD AND FULL OF SAD.
HAPPY: (proudly) Dekha Risk, the great villain Anna, phirse main No.1 hero Happy se tum haar
gaye.
RISK: (perplexed) Nahi-nahi, yeh nahi ho sakta. Logon ko mujhse darna chaiye. (restlessly moves
around the periphery and addresses to the crowd) Aye tambi (looking at someone in the crowd), aur
tum waha pe (looking in another direction in the crowd), tum-tum aur tum sab logon ko mujhse darna
chahiye (addressing the entire crowd)…… (yells)Daro mujhse! (Risk is breathing heavily. He is
restless and impatient)
HAPPY: Doston, koi zarorat nahi hain Risk se darne ki. Aap life mein jitna hasonge utna hi ye Risk
aapke life se dur jayenga. Toh chalo doston zor-zor hason.
RISK: (feeling weak physically and in voice) Nahi, ye mujhe kya ho raha hain… (loudly) Nahi…
Nahi… NAHIIII…
RISK EXIT THE PLAY AREA. FOLLOWED BY HAPPY.
SCENE VI
ALL THE FOUR ACTORS (3 MALE AND 1 FEMALE) ENTER THE PLAY AREA. THEY
STAND FACING THE CROWD. THE FEMALE ACTOR SIGNALS THE CROWD TO BE
SILENT.
FEMALE ACTOR: Toh doston, aaj jo aapne iss natak se Life Insurance ke benefits ke bare mein jo
sikha hain usse apne doston-paarivarwalon ko zaroor batana. Life Insurance humare zindagi ka ek
important part hai.
Aur yaad rakhna doston Zindagi Mumkin hain. Toh aaj hi apna Life Insurance nikaaliye aur tensionfree ho jaye. Aur phir dekho kaise aap…
ALL ACTORS IN UNISON: (raising their hand in air) Zindagi Haske Bitayenge.
ALL THE ACTORS BOW TO THE AUDIENCE AND EXIT THE PLAY AREA.
***THE END***
34
Annexure B – Puducherry Collaterals
35
36
37
Annexure C – Tripura Skit Script
Zindagi Haske Bitayenge
A Play
38
SCENE I
EMPTY STAGE. ENTERS A FUNNY LOOKING CHARACTER WITH A CLOWN’s MASK
(HAPPY SMILING MASK) ON HIS FACE. THE CHARACTER IS NAMED ‘HAPPY’ (KHUSHI).
[HAPPY ENTERS. HE IS EXCITED AND BUZZING WITH LIFE.]
HAPPY: haha… hehe… hoho… hoho… hehe… haha… haha… hehe… ho-Ho-HOO… (sings in
rhythmic tone)
Mere pyaare dosto aur natkhat saathiyoon, main hoon kaun???(jesters his hand as though trying to
listen by placing his hand behind his ear)
(Audio of Barfi title song ‘Ala ala matwaala Barfi, Paanv pada mota chhala barfi’ plays) Nahi-nahi
main Barfi nahi! (Audio of PK song ‘Nanga Punga Dost’ plays but only the lyrics “Aaya hai kahaan
se woh, Kya dhoondne woh aaya hai, Ek boondh bhi usney na pee, Par PK woh kehlaya hai” is
played) Aur naa hi main hoon PK! Main toh hoon Happy… (spreading his arms wide and looking at
the audience with a bright delightful face)
Jab aap joke sunte hoon… (does an armpit fart), jab kisko fisalte dekhte ho… (slips and falls down.
Rubs his bum) ya jab koi comedy film pe lot-pot hojate ho… (makes funny face)… …Tab aapko jo
‘khushi’ hoti hain, woh hoon main… Main hoon ‘Happy’, jo aapke dilon pe raaj karta hain…
Toh mere pyaare doston zindagi mein khubh hason, kbubh masti karo, khush raho…
haha… hehe… hoho… hoho… hehe… haha… haha… hehe… ho-Ho-HOO… (sings in rhythmic
tone)
SUDDENLY, ENTERS A SERIOUS LOOKING CHARACTER WITH A FEARFUL MASK ON
HIS FACE. THE CHARACTER IS NAMED ‘RISK’(KHATRA).
39
[ENTERS RISK. SERIOUS LOOK ON HIS FACE. WITH BIG FEARFUL EYES HE
STARES AT THE AUDIENCE.]
RISK: (in angry tone)Ye kaun hass raha hai? Kaun hai jo itna khush ho raha hain? Mere rahete hua
kisne jurat ki khush hone ki?? (looking at someone in the audience) Tum waha pe! Tumhi zor-zor se
hass rahe the na? (looks in another direction at another audience) Aur tum bahut khush ko rahe ho
kya?
[MEANWHILE ‘HAPPY’ IS SEEN STANDING AT A CORNER. HE IS AFRAID THAT ‘RISK’
WILL DESTROY THE JOY THE AUDIENCE IS HAVING.]
(addressing the audience. Pride in voice) kya tum sab jante ho ki main kuan hoon? (Audio of Barfi
title song ‘Ala ala matwaala Barfi, Paanv pada mota chhala barfi’ plays)
(Risk raising his voice)Chup hoja Barfi ke baache! Main Risk hoon RISK!!! yanike ‘Khatra’ Mujhse
sab darte hain iss duniya mein… Main kisi bhi waqt, kisi bhi jagah, kisike bhi zindagi mein Khatra la
sakta hoon… (devilish laugh) HAHAHAHA…
(stares coldly at the audience) Aur tum sabko mujhse daarna chahiye! Aur kaan khol ke sunlo, mere
rahete huae koi bhi zindagi mein haasenga nahi!
HAPPY INTERVENES.
HAPPY: Daaron nahi baccho, ye ‘RISK’ humara kuch nahi bigaadh sakta.
RISK: (angrily to Happy) Aye Happy! Kya tu janta nahi kisse baat kar raha hain? Kya tumhe dikha
doon ki main kya kar sakta hoon?
HAPPY: Haan-haan aaj hum sab dekte hain ki tu kya kar sakta hain… (addressing the audience) Kya
kahete ho baccho? (addressing Risk) Chal aaja Risk bata de aaj tujh mein kitni takat hain.
ALL THE AUDIENCE IN UNISON (in a challenging tone): Haan-haan bata do Risk…
40
RISK: (pride in voice) Toh chalo mere saath.
SCENE II
LIGHT FADES. HAPPY AND RISK REMOVE THEIR MASK. ENTERS ACTOR 1 AS ‘GUDDI
KE PAPA’ FOLLOWED BY ACTOR 2 AS ‘CHINTU KE PAPA’.
CHINTU KE PAPA: Guddi ke papa… guddi ke papa, zara ek minute rukiye toh sahi.
GUDDI KE PAPA: Arey, Chintu ke papa, kaise ho aap?
CHINTU KE PAPA: Aaji hum toh waise ke waise hi hain. Aap batao aap kaise ho? Aur yeh aaj-kal
aap itne happy-happy rahate ho, baat kya hain? Nayi car, purey family ke saath Europe trip… Koi
lottery lag gayi hain kya? Ya office mein promotion mila hain?
GUDDI KE PAPA: (smiling) Arey nahi-nahi, koi lottery nahi lagi aur naa hi mera promotion hua
hain.
CHINTU KE PAPA: Toh phir aapke Happy rahane ka secret kya hain?
GUDDI KE PAPA: Life Insurance.
CHINTU KE PAPA: (enquiringly) Life Insurance?? Mein kuch samjha nahi!
GUDDI KE PAPA: Chintu ke papa, Life Insurance mein invest karonge tab aap apni life insure aur
apne future ko financially secure kar paaonge. Apne parivar ke sari zaroratey aur unke sapno ko
surakshit kar paaonge.
CHINTU KE PAPA: Aur…?
[VO OF RISK: (victoriously) Ha!!! Dekha ye darta hain Risk se.]
GUDDI KE PAPA: Aur agar kal aap aapki family ke saath na bhi ho, tub bhi Life Insurance aapke
family ke sari zarooraton ka pura khayal rakhenga. Meri mano toh Life Insurance mein invest karna
samajdaari hain. (smiling) Aur phir dekhna aap bhi zindagi haske bitaonge.
41
CHINTU KE PAPA: Sahi kahate hain aap. Mein aaj hi apna Life Insurance nikaalta hoon. Chaliye
phir milte hain.
GUDDI KE PAPA AND CHINTU KE PAPA BOTH EXIT THE STAGE.
SCENE III
ENTERS RISK AND HAPPY. RISK IS SEEN STANDING AT ONE CORNER OF THE STAGE.
HE IS SAD.
HAPPY: Toh kya kahate ho Risk? Iss baar bhi jeet Happy ki hi hui.
RISK: (trying to hide his defeat) Huh, agar dum hain toh mera final challenge except kar. Aur phir
dekh jeet kis ki hoti hain. Hai dum tujh mein?
HAPPY: (casually) Chalo ye bhi dekh latey hain.
HAPPY AND RISK EXIT THE STAGE.
SCENE IV
HAPPY AND RISK REMOVE THEIR MASK. THEY ENTER THE STAGE. ACTOR 1 AS A
STUDENT SITS DOWN WHILE ACTOR 2 AS A TEACHER SITS OPPOSITE ACTOR 1 IN A
CHAIR.
TEACHER: Toh aaj humare school ke Elocution Competition ki akhari participant hain – Soni jo
hume ‘Mere Papa’ iss topic par speech degi.
ENTERS A FEMALE ACTOR AS SONI.
SONI: (looking at the teacher) Thank you teacher.
“Respected Teachers and my Dear Friends. Aaj mein ‘Mere Papa’ is topic par speech denewali
hoon. Mere papa mujhse aur mere purey family se bahut pyaar karte hain. Woh humseha humari
42
kushiyoon ka khayal rakte hain. Hum sabko surakshit rakte hain. Ek din maine apne papa se pucha
“’Papa aap humari kushiyon ka itna khayal rakte ho aur humhe jo chahiye woh aap dete ho par future
mein jab humari zaroratey badh jayengi, humare sapne bade ho jayenge tab aap kya karonge?’”
[VO OF RISK: (loudly) Dekho kaise darr rahi hai.]
“Iss pe mere papa ne kaha, “’Beta, maine iski puri tayari ki hain. Jab tum choti si thi tab maine Life
Insurance nikala tha. Aur Life Insurance ek aesi cheej hain jo aapki life ko insure karne k sath sath
apke future ki khushiya aur sapno ko protect karti hain. Toh don’t worry beta Life Insurance humesha
tumhare saath hai.’”
Iss liye main apne papa se bahut pyaar karti hoon. Aur mere papa iss duniya ke sabse pyaare papa
hain.”
STUDENT SITTING ON THE FLOOR AND THE TEACHER SITTING ON THE CHAIR START
CLAPPING.
LIGHT FADES. ALL THE ACTOR EXIT THE STAGE.
SCENE V
RISK ENTER THE STAGE FOLLOWED BY HAPPY.
RISK: (raising his temper) Nahi, nahi, nahi, ye nahi ho sakta. (furiously) Hey tum waha pe, daron
mujhse. (moving fast from one end of the stage to another and staring at the audience) Aur tum, tum,
tum-sab ko mujhse darna chaiye!!!
HAPPY: Koi zarorat nahi Risk se darne ki bacho. Aap sab jitna hassonge, jitna khush rahonge utna
hi Risk aapke life se dur jayenga. Toh sab saath mein zor-zor se hasson.
(ALL THE STUDENTS (AUDIENCE) LAUGH LOUDLY)
RISK: (becoming weak physically and in voice) Nahi-nahi, ye kya ho raha hain! (loudly) Nahi…
Nahi… Nahiii……… (Risk exit the stage)
43
ENTERS THE FEMALE ACTOR, FOLLOWED BY A MALE ACTOR (who is Risk without the
mask). SHE SIGNALS THE AUDIENCE TO BE QUITE. SHE STANDS AT THE CENTER OF
THE STAGE WITH HAPPY (now without the mask) STANDING TO HER LEFT AND THE
MALE ACTOR (who is Risk without the mask) STANDING TO HER RIGHT.
FEMALE ACTOR: Toh mere pyaar doston, aaj jo apne ‘Life Insurance’ ke bare mein sikha hai
usko aap apne ghar-parivaar mein zaroor batana. Aur ek baat doston, (energetically) Zindagi…
HAPPY (without the mask): Haske…
RISK (without the mask): Bitao!
THE ACTORS NOW SING THE ‘ZINDAGI HASKE BITAYENGE’ SONG AND SWING TO ITS
TUNES.
ACTORS SINGING IN UNISON:
“Zindagi Haske Bitayenge,
Risk ko Dil se nikalege.
Har pal Happy rahenge,
Zindagi Haske Bitayenge.
Har sapno ko surakshit karenge,
Apni sooch ko mazboot karenge,
Cholenge aasmaan hum,
Jab Life Insurance ko saath rakhenge.
Zindagi Haske Bitayenge,
Risk ko Dil se nikalege.
Har pal Happy rahenge,
Zindagi Haske Bitayenge.
Mummy-Daddy, Chacha-chachi,
Bhaiya-Bhabhi ko Life Insurance batayenge,
Sabka financial future safe karneka
44
Anokha tarikha sikhayenge.
Zindagi Haske Bitayenge,
Risk ko Dil se nikalege.
Har pal Happy rahenge,
Zindagi Haske Bitayenge.”
***THE END***
45
Annexure D – Tripura Collaterals
Standee
46
Poster 1
47
Poster 2
48
Flier Front
49
Flier - Back
50