Charlotte - 24 Hours of Booty
Transcription
Charlotte - 24 Hours of Booty
Charlotte 2016 24hoursofbooty.org Sponsorship Kit 2 What is 24 Hours of Booty? 2016 Sponsorship Kit BENEFITING CANCER CHARITIES LIVESTRONG ® LIVESTRONG® provides the practical information and tools people with cancer need to live life on their own terms. The LAF serves its mission through advocacy, public health, and research. Levine Cancer Institute The Levine Cancer Institute is changing the course of cancer care by removing the barriers that separate patients from access to world- class research, breakthrough treatments and quality care. Their cancer network consists of 13 cancer care locations across the Carolinas. 24 Hours of Booty funds the Genetics, Survivorship and Wellness Program. Levine Children’s Hospital Levine Children’s Hospital is the most comprehensive children’s hospital between Atlanta and Washington, DC, helping children receive high-quality care close to home and family, no matter their medical needs. The facility treats more pediatric patients per day than any other hospital in North Carolina. IU Simon Cancer Center Located in Indianapolis, the IU Simon Cancer Center’s mission is to advance the understanding, prevention and treatment of cancer throughout Indiana and the world with patient-centered care, acceleration of promising science and collaborative educational programs. The Ulman Cancer Fund for Young Adults (UCF) The UCF was established in 1997 by Doug Ulman, a three–time cancer survivor who now serves as President and CEO of the Lance Armstrong Foundation. The UCF’s mission is to support, educate, and connect young adults affected by cancer. THE EVENT 24 Hours of Booty is the premier organization for integrating community cancer fundraising and cycling to engage communities in support of cancer survivorship and navigation programs. Originally founded in 2002 in Charlotte, North Carolina, 24 Hours of Booty has raised more than $15 million dollars to support local and national cancer-fighting programs. Now held on Booty Loops in major cities across the United States, 24 Hours of Booty hosts cyclists from around the country as they ride in honor and support of the cancer community. The goal of each 24 Hours of Booty is to provide an extraordinary event that is safe, fun, and open to all levels of cycling ability, while bringing cancer awareness to the community, and raising funds for noteworthy cancer charities. Participants can ride as far as their inspiration takes them, in teams or solo. Riders can cover three miles to 300 miles or more. Because the course is situated on a two– to three–mile loop, cyclists are never far from the finish line. The event features round– the–clock road closure with police support, fully–catered meals and beverages, free camping, free bike support, great fundraising awards, and many free products and samples. The fun and energizing atmosphere is also perfect for spectators, friends, families, and supporters. 801 E. Morehead St. Suite 308 Charlotte, NC 28202 toll free 877.365.4417 | local 704.365.4417 [email protected] 4 2016 Sponsorship Kit What is Our Cause? THE CAUSE Fundraising efforts benefit LIVESTRONG® and other lo- CANCER STATISTICS • Nearly 13.7 million Americans are currently living with, through or beyond cancer. • Cancer is the second most common cause of death in the US, exceeded only by heart disease, accounting for nearly 1 of every 4 deaths. • More than 1.6 million people in the U.S. (including 52,550 in North Carolina; 26,390 in South Carolina; 30,680 in Maryland; 2,840 in D.C.; and 35,560 in Indiana) will be diagnosed with cancer this year. • Of adults diagnosed with cancer today, 67 percent will be living five years from now. • Nearly 1 in 2 men and 1 in 3 women will develop cancer during their lifetime. • Three in four families will care for a family member with cancer. • The National Institutes of Health (NIH) estimates that the overall costs of cancer in 2009 were $216.6 billion. • Cancer is expected to claim the lives of nearly 585,720 people in the U.S. this year, including 18,980 lives in North Carolina; 9,950 lives in South Carolina; 10,500 lives in Maryland; 1,010 lives in D.C.; and 13,370 lives in Indiana. (Source: American Cancer Society, Cancer Facts & Figures 2014) • Today, cancer is the leading disease killer among 20- to 39-year olds. While both younger and older patients are seeing improvements in survival rates, the rates for young adults have improved far less, and the gap is worsening. As a result of this lack of progress in survival improvement since 1975, young adults diagnosed with cancer today have a worse prognosis than those diagnosed 25 years ago. (Source: The Ulman Cancer Fund for Young Adults) cal cancer charities within or around the host city. The ride itself is a meaningful experience for riders and supporters of the event. Participants include cancer survivors celebrating life, strength, family, and friends who ride in honor of a loved one affected by cancer, or in memory of a loved one who lost the battle with the disease. The event unites people who are passionate about cancer survivorship, knowledge, progress, and support. The 24 Hours of Booty experience represents hope, challenge, remembrance, and celebration. WHY CANCER Although 24 Hours of Booty is an extraordinary event from a cycling perspective, the event’s focus is increasing awareness of cancer patient navigation and survivorship programs on a local and national level, spreading hope, and supporting the mission of important cancer programs and charities. 801 E. Morehead St. Suite 308 Charlotte, NC 28202 toll free 877.365.4417 | local 704.365.4417 [email protected] 5 Will I Reach EveryBooty? 2016 Sponsorship Kit PARTICIPANTS ARE: WELL–EDUCATED • 82% of 24 Hours of Booty participants have a four–year degree or higher • 29% of participants have a graduate degree WELL–FUNDED • 53% of 24 Hours of Booty participants are 30–49 years old. 24 Hours of Booty riders raise an average of $587 each. • 51% of participants earn $100,000 + per household • The average 24 Hours of Booty team has 8 riders and raises $4,000! • Average participant exceeds fundraising goal. WELL-CONNECTED • 24 Hours of Booty riders come from 26 different states. • The nations largest companies host teams at 24 Hours of Booty THE CYCLING COMMUNITY Here are a few of the facts about the cycling community and the demographics in the United States: • Cycling is the second most popular recreational activity behind walking. • There are over 63.3 million recreational cyclists in the U.S. • The average cyclist is young and affluent. • The median age of U.S. cyclists is 32. • 87% of cyclists are between the ages of 18 and 44. • 55% are male. 45% are female. • The median household income of U.S. cyclists is more than $80,000. • 62% are highly brand loyal. • 75% have attended college. • Cycling is the number one fitness and health activity among doctors and lawyers over the age of 40. • 17 million bicycles are sold in the United States each year. • The mean price for a professional racing bike is $3,500. • The household income for 45–49 year old licensed racers is $95,940. (Source: Simmons, MRI, USA Cycling Membership, Bicycling Magazine) 801 E. Morehead St. Suite 308 Charlotte, NC 28202 toll free 877.365.4417 | local 704.365.4417 [email protected] 6 What is Booty's Exposure? 2016 Sponsorship Kit ENDURANCE MAGAZINE — THE MAN BEHIND THE BOOTY This article traces back to the beginning of Booty and the ever increasing impacts the events have on the cancer community. MARCH 2007 • endurancemag.com FREE! Shown below are other excerpts from articles published in Howard Magazine and SouthPark Magazine. … and so does Lance YOU’VE GOT JUST 24 HOURS TO GIVE IT UP! Annual Cycling Season Preview whether you race to win or ride for fun we’ve got an event for you To read these articles and others, go to 24hoursofbooty.org. SPECIAL INSERT SPRING Running Shoe Review MEDIA EXPOSURE 24 Hours of Booty provides its sponsors up to 3 million adver-tising impressions each year. Since the inception of 24 Hours of Booty in 2002, media exposure has increased each year, including: (all the latest for your feet) //// Announcing The CARRBORO CLASSIC { SPENCER LUEDERS: Long Course Duathlon THE MAN behind the BOOTY Scheduled for Saturday, April 21st in Carrboro, the new Carrboro Classic Long Course Duathlon Replaces Powerman as the Carolina's Premier Duathlon Event. Sign up NOW and see how tough you can be! endurancemag.com als buying, ams, and individu and retailers, clubs/te g new and used cycling charity swappin of the local selling, and ent. while also the founder a few years, Spencer is triathlon equipm event he created it built for for of Booty, an on the he won’t see bring a 250Lueders works Although ride 24 Hours with his father on a deal to right: Spencer $6,000 470-mile ride It will be the new BY JOE NUSS •SC.PHOTOGRAPHY BY TAMARA LACKEY also working Yeah, that’s He raised on an initial example of Spencer is to Rock Hill, y back in 2001. he is a great feature e velodrome Pepsi-drinking later, his official Ridge Parkwa concret will alsoSPENCER NASCAR, and pical years Blue and meter CAT st2 CYCLIST LUEDERS DOESN’T GET TO short ine the stereoty event in the Southea and only five ! In fact, the ppy ran moonsh g walls. NASCAR. While that year, . MUCH the only one climbinON and , RIDE THE ROAD THESE DAYS. Like any in over $350,000 whose grandpa and online is bringing in biking trails 2006, Spencer thinking NASCAR racecar driver leagues event March mounta when in I to mind play in fantasy , but husband and father of three, he devotes a lot of his these days. so much that usually comes their dreams “Some people has grown Patti Weiss. most drivers) e director, ents to realize g not children, making nity run more different (for attention to his wife and things are hired an executiv cycling commu , who is referrin their pit crews on poker tournam , just drivers and ’s ties to the says Spencer all NASCAR mine,”breakfasts, his kids, or doing whatever But Spencer Not only are only one event his other pursuits get to live riented, but , but dressing is involved with and fitness-o with NASCAR and being educated Spencer, which to his job the job requires. Like many, his riding time is deep, for just an are as well. to be enough too. The Big . Originally employees doesn’t seem as well. Stampede, relegated to the trainer between 4 and 6 a.m. knew he a great example es the Big te, is the Spencer is te firm, Spencer why he organiz year in Charlot He still has a few favorite rides, like the Bridge change. a local Charlot held each or make a attorney for Stampede, expo and swap, partnership push for a to Bridge and Assault on Mt. Mitchell, biggest bicycle job with cturers, needed to Southeast’s on one hand, feet of manufa . partnership obvious, and 25,000 square although they require a bit more planning Hmmm . . featuring choice was another? The in NASCAR on now. It’s all part of a busy schedule with a degree te lawyer ition and now the Charlot is the Compet organizing nationally recognized charity engineering mechanical . events, bike swaps, bringing unique NASCAR at l Patent Counse HUMOR A Crack in the Road How Not to Cross an Intersection on Your Bike GE TO BRIDGE THE BRID RIDES, LIKE A FEW FAVORITE HELL HE STILL HAS ASSAULT ON MT. MITC AND More than 10 million Americans are curren tly living with, through or beyond cancer . ** * More than 1.3 million people in the U.S. will be diagnosed with cancer this year. sporting facilities to the area, and experience. have a family NASCAR emotional working fordoesn’t Spencer ships he has Interestingly, the relation of cancer, but feel a part history of make him g his charity be standin made through “While I may community. my hand, I the cancer fence waving side of the spread the on the other it’ and will know ‘I get to fact, he has want people Spencer. In side,” says on cancer word on this ng the word ng ful spreadi Armstro success been so the Lance he has received of the past awareness, Award each Messenger more tion’s one Founda , it is just But to Spencer with cancer. two years. e stricken to help someon Brandon opportunity recalls how ar, Spencer rallying from In particul cancer, was nity to is still fighting who opportu Elam, had an last year and ’s the disease through Spencer of Armstrong ion. But instead meet Lance with the foundat , for himself achievements ger Award with Lance the Messen accepting to the stage Brandon up long as I keep Spencer called to him. “As ed the award people and present keep bringing award, I’ll receiving the said. me,” Spencer tions to the down with contribu event’s annual local While the tion and other ng Founda to over Lance Armstro $6,000 in 2002 grown from to reach charities have Loop” has set a goal year, Spencer the “Booty to cities $350,000 last the bike, riding the event don’t forget and spread even more BY JOE NUSS booty on your $1 million Of course, States to raise rs wants your the United Charlotte. r community. in every city,” throughout Spencer Luede at 7 p.m., July 27 in rt the cance a ‘Booty Loop’ lly derives help suppo starting find it!” money. “There’s Booty, actua for the ibutions to just have to in Charlotte says, “We able contr 24 Hours of , part Spencer charit (in event your Booty...! nts YourGIVE IT UP ders WaHOU RS TO 24 SpenceVÕrELue GOT JUST AND YOU CYCLING FOR CASH A CAUSE 50 AND booty, hor l charitable “Booty Loop” amed the er’s annua to be a metap road nickn While Spenc also come a stretch of on it), it has from riding its name from glutes get these days.” cancer. thing to do workout your of those afflicted with isn’t an easy many ey to traffic, hours, which charity course is closed sun rise for the journ road-cycling only 24-hour so The nation’s in the evening cally started journey from event is strategi their own experience event,” says riders can a unique cycling requires light. “It’s things, it darkness to e among other thing for 24 Spencer, “becaus on a singular concentrate people to Called the 24 Ho MAR .07 This Myers Pa urs of Booty Ride, rk Fund-Rais er Is No Joke the bike Since the nity to watch a the opportu or possibly cyclists have own journey g on their ly fighting while reflectin know current someone they to be an journey of often proves any case, it cancer. In Endurance Though other cities have town routes plenty of invit for cyclists ing inand runners, one Booty Pedal Alon Loop there e, but stretch of city . And it’s in Charlotte, ’s just Though the Not for Long roads circli a 3-mile Booty Loop and around ng through Charlotte’s, Queens Mye is it For nearly 20 University of Charlotte.rs Park up with the took a transplanted Texa uniquely idea of ridin n embraced the years, after-work exerc research. Spen g it to bene to come isers shad have ed, leafy route origin of its who started cer Lueders, a NASCARfit cancer , thoug name is lost riding it after in history. “We h the all sorts of in the late ‘90s, he moved to attorney stories,” says Charlotte decided in cyclist Patti ’ve heard can all take spon 2002 sorsh that our guesses.” Weiss. “We ips and ride he’d collect it 24 hours In the last money for straight to raise sever the foun al years dation. Thou fame far beyo , the route gh he’d had has gained no follow huma nd athletic circles. Those who nitarian effor one of the ts country’s largeknow it as the th site of raisers for st grassroots the cancer-fig fundFoundation. hting Lanc e Armstron g It’s the 24 Hour s of Boot cyclists last year solicited y ride, in which 1,370 $750,000 for sponsorships cancer resea and 25-26, they’ rch. This year, raised re going on July They’re ordin for $1 million. ary bicycle though there riders, not racers, them, says are some serious athle Weiss, the tes among organizatio director. “We n’s executive mountain bikeshave folks that come out and ride , some on their racing bikes, but they’cruiser bikes, some on re not racin g.” Spencer Luede rs, left, and Lance Armst rong. From page 1 Changing liv es 24 hours at a time and Hours of Booty ion on the 24 out For more informat help fight cancer, check more do to what you can can also learn oty.com. You cancer at www.24hoursofbo and his battle to fight Elam about Brandon m.com. www.brandonela WWW.ENDUR ANCEMAG.COM PHOTOGRAPHY BY TAMARA LACKEY Women In Business An indepth look at som e of the mos t remarkab unique and le female entr successful businesses epreneurs in the grea running ter Charlott e area. How that they weremany people can say literally helpe pushed up d a hill by Lanc Armstrong? e Just ask executive direc Patti Weiss, tor of 24 Hour Booty, Inc. During a recen s of Austin, Texa s for a Lanc t visit to Armstrong e Foun and other repre dation event, Patti Hours of Boot sentatives from 24 private bike y were treated to a ride with Lanc Armstrong. e Just when it was turn to take her photo with Patti’s they starte Lance, d ascending up a huge which ende hill, d Lance litera up being a good thing . lly hand and push gave Patti a helping ed her up the while chee hill ring inspirational, her on. Talk about Patti’s very which also sums up being. A canc of a very succ er survivor and head organization essful charity that raises Patti Weis fight again fund s, Executive st cancer, Patti s for the Director exemplifie 24 Hours of s the www.24hoursBooty, Inc. and the powe courage, strength WBTV Week ofbooty.org end Weat journey into r of fresh beginnings. her FRI Diag an SAT SUN ability to give opportunity to be proa nosed with breas t canc hope to canc ctive with power that her rrecovery er in December 2000 can come from er patients across , and Patti her turned her the glob life. Inspired since her diagn being an athle cancer Patti A few p.m. e, Pa by osis. te. An Possible discovered T-storm avid the sport of Lance Armstrong and Scattered s cyc cycli shower Toda An sts and High 92 triath his sheextra T-storm triath head-large s lete, High 90 Armstrong y,servi Low 68 Patti has comp lon and the strength High 88 ng ofs up 24 Hours of Low 68 Foundatio and Boot eted in four cancer awar ‘Nac Auditey, Inc., which Low 70 ho’n and the only d circula triathlons eness, supp tion: 45,000runs 24-hour road the Official ort cancer The Keep cycli 24-H ng Pounding Fund research Volum chari our Cycl 7, Numbe and eprog r 26 • June ty event in the 1,360 rider at Carolinas rams 27-July 3, country. Its ing Event of the Lanc and s of all ages 2008 raise Med miss funds for The ical “Booty Loop and cycling InsiCent is to increase e de er Lance Armwww.ion ...aand the Brain Tum abili ” in Myers thecharlottew stron page 34 Park and raise ties participated in eekly.com g or Foun Fund dation, for the Caro last year’s d more than event wher $750,000 to e they rode linas. More than help fight laps on the cancChar With er. lotte An indepe famed This article event appea ndent and local locally On the road again L This week’s Hometown Hero is Spencer Lueders of Charlotte of Booty of 24 Hours Photo courtesy Want to help? For more information about the 24 Hours of Booty, or to ride, volunteer or make a donation, visit www.24hoursofbooty.com. 801 E. Morehead St. Suite 308 Charlotte, NC 28202 toll free 877.365.4417 | local 704.365.4417 [email protected] www.thecharlotteweekly.com 2004 Will ‘WAL Setting the wheels in motion L-E’ Both Weiss and Lueders hinted at plans be another Pixar to launch cycling loops nationally in other masterpie cities to benefit the Lance Armstrong ce? page 39 Foundation and local cancer organizations. “The format is unique from the cycling perspective, how well it is Volume but 5, Numbe received from the cancer community r 24 • June 16-22, 2006 gives us inspiration to take this out to An indepe other communities,” Lueders said. www.thechar ndent, award lotteweekly.c -winning Marked by modesty, Lueders is adept and locally om owned newsp at deflecting attention regarding the aper event’s popularity. “I’m taken aback that of Booty at capacity, How one red in the Janua owned newsp 704-969-36 moves to people look at me as starting something three-mile 24 Hours ry 2008 issueaper 42. Maryland for the loop turns that’s affected them personally or given Lance Armstr of Weekly and WBT partner to bring the city’s and beyo Pros Comm helplessne Inside this Charlotte Foundation. ong nd ss into hope unications them a (way to) honor people or share The 24 Hours issu magazine. e Hometown Hero to newsprint. Each week Copy in this section, fulness Booty was born. of editor@thechar by Regan White their story and ook that’saround amazing thatout that’s . Pick righte Whatdbegan by Regan lotteweekly.com two people. One of he 2008 you’ll find recognition of a community hero identified by In in thesaid. 2003, White regan@th by something I created,” Even more Novem three of you Pros ber 2001 cer. Soon, cycle Charlo echarlotteweekly.c officially invitedthe public was the father, LLC, tte’s three- Coms as one om withcancer amazing time, is thenosed fact that not will in be diag- by a News Talk 1110 WBT is weeks prior. We’re proud these Charlotte, cancerisduring to join in the hours of missio love for cyclingson journey spurred to raise money mile Myers Park man’s ride – the NC,n to according Lueders’Society personal or to family history.your life- revered nation’ hour, Booty and the Americ Tran blossoming closed-course, for s only 24respect Loop for 24 sporstandout hero quickly an Cancer . Witheveryone, tation citizens and honored to share their stories. into a nation cancer research fully suppor 10 millionand I’ve “(Cancer) switched gearsfor a ity cycling event something and suppo heads the withtouches Americans ted charal enterprise. or beyond greater. “I into and complete rt is Grab s’mor wrong met so lion many people that it’s very to living money cancer with campin round-the-clo andreal Booty break (for the founda decided to raise es, join with more way on g ck sociali willto s away me,” heone said. “I’mwho trying the mes-1.3 mil- a cyclist hundre the Great tion) becaus Segways beget diagno zing. One Since its incept sed this year, is and a e I was more d cyclists partici American sage out to thehard-pr peopleessed that haven’t pated, raising kind of took fan of Lance’s, but ion, 24 to find been someho Backyard Armstrong anyone page 8 then it raised than $33,000. Last w affecte Campout Foundation Hours of Booty, an affected yet that eventually d by it (cancer) not the journey on its own meanin year 825 riders more than gering hour charit official Lance fundraiser g. Part statistics and the disease. Staghas y and will affect you.” page 5 cer, and that been understanding of more than 1,000 $250,000, and this year innumerable of friends for the LAF cycling ride, has raised the only known canriders is by far the and loved Spencer Lueders is the epitome of the word hero. A NASCAR patent 24A recent cancer diagnosis astories Lueder moreattorney valiantllung bigger issue,” the streets July 28-29 are expected to hit ones for than $1 million s said. Tumor Fund and local cancer who y battled for the fifth causes cancer ride, raising close ing triathlon friend of Weiss’ brings the have for the Caroli The followi can such by day, Spencer runs a successful charitable organization during his spare annual leave you feelhelpless, like Cente a as project the ng r’s nas Brain Keep Pound ed $400,0 year found will benefit you’re message home. “It makes mejust realize that astride his wheels 00 that spinnin Lueders ing Fund. and Carolinas Medic both the crowded . It is only time. Lance Armstr Queen Foundation Each year … cancer pervades everything and affectsg your mile circuit bike, coasting along fitting then al ble Charlo and that a humthousands a 2.97ong lovingly transf s University of bounded tte attorne for the Carolin The Brain Tumor everyone that’s why we’re out doing have Charlotte’s by Queen routeand Fund in Myers Park, y, cycling a tree-lined West, Hopedale Avenue s Road as. athletic fields, Now July, to camp ormed into “Booty this alyst event,” she said. “I’veshould been struggling Much more in its , Queens out,24 headqInc., serve as a cat- and Selwyn Avenue comm for fighting He is the founder and president of Charlotte-based Hours ofville” Booty, uarters every Charlotte seventh year, 24 Hours une So it’s little cancer and . (The route Road ride has becom than a cycling event, (with my friend’s diagnosis) it’s really favorite event and wheel – putting of Booty surprise that and cycle. spinning to the has scheduled e a celebra has sold out – a tion all that dubbed of cyclists and the for Septem opened registration great for me to be able …use. to do somegood which runs the official 24-Hour Cycling Queen EventCity of the Lance Armstrong tion, a destina event for riders runner ber in Columb the Booty for its first its July 25-26 25 and 26 confines. Eight weeks has grown beyon national event, Loop, most s – is community of all abilities, and a ia, Md. thing. I think that’s the appeal of becomthe course’ d its The Pedalin ride, nowevent in the rally for likely for cycling charity country, Foundation and the only 24-hour road reache members s incline g for positiv this name, inspire capped at before affected by “You have and muscle ing involved in events like this – you feel d capacity. effects.) Rumin e chang 1,200 riders, year’s July alread In 2001, d people out cancer. e -toning And support ating on has set attorne y nicknamed by the Myers Park there with high cancer The event’s mission is to increase cancer awareness, bald (from the event like you’re making a difference.” After a tive way to its spokes biked hopes neighborhoo cancer treatme … who are still by runners all 470 miles y Spencer Lueders explan raise resourc another distinc- them , to expand the organi 24 Hours Catholic’s d loop nt), and it and cyclist thoughtful she added of cancer, es and awaren of with a smile, zation will ation for years and nationally something Parkway pause, of Lance Armstrong research and programs and raise funds for The gives s, has Lueders decided with❑his father the Blue Ridge to strive ess this year its accept benchmark Columbia, Booty event schedu “And are.” Booty Loop Muscatell with a ance outsid required raiseyou to bike the thing they can particip for, … somein five days Md. the event’ led for Sept. money for for Foundation, The Keep Pounding Fund at Carolinas Medical Center and the “It’ll e Charlotte s success. 24 consec to Word ate in,” Lueder For Spenc be intere the Lance 6 and 7 in Foundation, utive hours. said. quickly heads Golf sting to see er Armstrong s outside of which rs, a NASC to help? how the cancer survivospread; in 2002, neighb provides resourc Brain Tumor Fund for the Carolinas. and the event’s Luede Charlotte. and tools Want AR attorn Booty brand ors, for found rs, up It Supe individ friends took to es ey, Loop Inspira er, the name, r Team For more information about the 24 avid cyclist members uals living who set out takes years tion, streng ” Lueders a while for people joined him and community with alone on change it.” th in action spirit that ago, the expansion page 41 to warm Patti said. “But Hours of Booty, or to ride, volunteercanor more than as Lueder Topz has swelle s rode Weiss, Weiss knows what is a testam the Booty I’m not willing 300 miles According beginn While riding his puts bikehealth on inierMyers “Booty Loop”d in Myers Park one and raised make a donation, visit www.24hoursofbehind ent day, he means. spin Park’s a former Charlo ing. to to the to Lueders, $8,000 the event on home teacher, was tte Latin it from the booty.com. “Theone-of-a andan School indicators kind fundraising event. Lueders had anburge idearsfor even bigger, diagnosed very benefi of the Ulman Cancewas easy to choose fries with breast (for growth Maryl first ciary r in 2000 at Fund and, ride,” cancer of Booty’s page 24 ) were for Young age 35 – 36 Hours of Booty said. in founded Maryland With that inspiration, washeborn 2002. “I’ve Adults. laps the around theSpencer Lueders same time said many there on that very by ride, whole time Setting the wheels in motion Lueders was times that who is also Doug Ulman, a three- the organization A News ........... by myself joined by) his first forming I did 10 was president . The rest time cance people from connec Both Weiss and Lueders hinted at plans of the of the time “When we Education ........................................8 r survivor out and rode Lance Armstr tion with the the cance (I was ...................... were lookin LAF. Since its inception, the event has grown fromforone person tor more than 1,370 to launch cycling loops nationally in other community differe Planne g at going Weiss admitte ong Foundation. nt reason He wasted who came important thing to r ...................... ...................18 cities to benefit the Lance Armstrong national, d It got This me was nofundraising place,” Luede ........... time in rollings. me thinki Sports........... who raised more than $752,000 in 2007, surpassing the $500,000 goal. year, band (an avid that while herriders public the most husmonths later ng.” 24 rs said. “The having the right partne ...................... .............24 Foundation and local cancer organizacyclist) and the event youth Arts ........... with in-law (a in June amazing,” Ulman Cance ................26 rship in out HOM Hours of Booty isPING expanding nationwide, an event scheduled in he Maryland this summer. As a result 2003. to the becau cancer, which breast cancer mother ...................... E tions. “The format is unique from the SHOP “The said. r Fund addres is an area “The real growth has were die-har Books ........... ...................32 survivor) area to see ........ ses test we wante d been gottense the cancer stats cycling perspective, but how well it is ...................... how we named will be infor the his EDUC efforts, Lueders has 19 received numerous accolades, including being a finalist firstd to ATIO didn’t really Armstrong fans, of do.” Culina for young the Baltim worse in N ................ she ry ...................... ................35 get it. That received from the cancer community adults have go into last couple changedever July 2001 ...........which 20Humanitarian CULINARY Home Depot Crossword Rolling out NASCAR Award, a $25,000 donation to 24 hours ofore younger set to be the actually ........... 36included in years, and when Weiss, gives us inspiration to take this out to ........... ................ the Booty participatin so they stay mastectomy we want Movies ........... ..............................38 brand The event g in 24 ..26 a ARTS ........ the and lymph afterBooty. with other communities,” Lueders said. has had a gery, experie node ................ Even better, us for the next 20 Hours of Booty now Classifieds ....................................39 race and compelling nced the worst surMarked by modesty, Lueders is adept ...................... years.” ....30 it caters CROSSWO trajectory. of her chemo loop up there Columbia came to a wide throes ...................44 professional RD ................ It’s not a therapy with its own at deflecting attention regarding the range of cyclists and A shadow passed . they do down is great and everyo partic loop. “The 32 For his attention and dedicationnew ON is a true visionary. ipants cance to inspiring cyclists ofr all ages and skill riders. People event’s popularity. “I’m taken aback that ne rides , over Weiss’ LuedersTHE TOWN ........ patien mally laughte on it ts to surviv from Booty Loop here,” Lueders said. norcan enter time, so Zone A ....33to the cause of making a difference r-filled face people look at me as starting something ors and yet, but they MOV “They don’t just like while andLueders and remaining true for cancer research, is this recounted IES ........ exit the loop some as shelevels, Patti probab call pedal only how ................ Weiss, 24 it the that’s affected them personally or given a few or ly will after she lay in at any nauseated Hours of come just the full 24 hours, 34 PLAN bed,week’s WBT Hero. NER Hometown and fatigue Booty’s executour ride.” many ride said registration for them a (way to) honor people or share to support ........ watching, d and the family and up steam of all SPORTS ........ ............39 their story and that’s amazing that that’s , with cross- Maryland ride has ive director, friends. France. She things, the Tour de been pollination ................ While many watched Armstr something I created,” he said. Even more avid from Charlo picking 40 CLASSIFIE heroically many children cyclists and corporate ong pass compe tte riders and families teams participa DS ................ amazing is the fact that cancer is not in , Blackman who set Ulrich on titor Jan te in a (more on 47 the Booty Loop member of last year’s out on touring bikes the 24 Hours of Booty page 16) Lueders’ personal or family history. course. leading fund-rais to show their each struck me L’Alp Duez. “It just support for year, the course is marked ing team to my core “(Cancer) touches everyone, and I’ve the Carolina those affected with just as though Flyers, leads and I by cancer. t, ‘How is the pack met so many people that it’s very real to this man, on yet another Here, David been who’s through so turn of the me,” he said. “I’m trying to get the mesmuch more in the May 30-June 5, 2008 issue of the Charlotte Weekly, 1421-C Orchard Lake Drive, Charlotte, NC 28270, (704) than This article appeared Real Estate sage out to the people that haven’t been (more on Listings page 5) pages 24-25 849-2261. affected yet that eventually it (cancer) will affect you.” Midtown www.thecharlotteweekly.com Charlotte Weekly • June 16-22, 2006 • Page 5 Zone A recent lung cancer diagnosis for a close triathlon friend of Weiss’ brings the message home. “It makes me realize that … cancer pervades everything and affects everyone and that’s why we’re out doing this event,” she said. “I’ve been struggling (with my friend’s diagnosis) and it’s really great for me to be able … to do something. I think that’s the appeal of becoming involved in events like this – you feel like you’re making a difference.” After a thoughtful pause, she added with a smile, “And you are.” ❑ I’ve been through as a cancer survivor, doing this?’” Weiss said. “I was so moved by this I started sobbing in bed, but I was hooked from that very moment.” Weiss explained that many cancer survivors see the same in Armstrong – a model for achievement in a strong desire to return to physical well-being – a recovery, and a triumph over cancer. Weiss found the 24 Hours of Booty after being a patient, volunteer and then employee for Presbyterian Hospital’s Strides to Strength nutrition and exercise program for individuals with and recovering from cancer. Weiss continued to gain physical strength, competing in her first 5K in 2002 and participating in five triathlons in the past two years – despite a preventive mastectomy and hysterectomy in 2005 after she tested positive for the BRCA 2 breast cancer gene. “The more I challenge myself, the more I feel strong and really alive,” she said. She organized a Strides to Strength team for the 24 Hours of Booty in July 2004, the same year that Strides to Strength became the first program in North Carolina to receive recognition and funding from the Lance Armstrong Foundation. “(The 24 Hours of Booty) was everything I loved in one little package – cycling, the Lance Armstrong Foundation, cancer awareness and fund raising,” Weiss said. “Where else are you going to find that?” She now serves as the event’s executive director. The ride has distinguished itself both for its fund-raising efforts and prominence as a noncompetitive cycling event that invites participation from experienced cyclists and dedicated individuals who annually shake the dust from their rust-lined Schwinns. “There’s a real community feeling that goes on within that little three-mile loop within that 24 hours,” Weiss said. From page 1 I’ve been through as a cancer survivor, doing this?’” Weiss said. “I was so moved by this I started sobbing in bed, but I was hooked from that very moment.” Weiss explained that many cancer survivors see the same in Armstrong – a model for achievement in a strong desire to return to physical well-being – a recovery, and a triumph over cancer. Weiss found the 24 Hours of Booty after being a patient, volunteer and then employee for Presbyterian Hospital’s Strides to Strength nutrition and exercise program for individuals with and recovering from cancer. Weiss continued to gain physical strength, competing in her first 5K in 2002 and participating in five triathlons in the past two years – despite a preventive mastectomy and hysterectomy in 2005 after she tested positive for the BRCA 2 breast cancer gene. “The more I challenge myself, the more I feel strong and really alive,” she said. She organized a Strides to Strength team for the 24 Hours of Booty in July 2004, the same year that Strides to Strength became the first program in North Carolina to receive recognition and funding from the Lance Armstrong Foundation. “(The 24 Hours of Booty) was everything I loved in one little package – cycling, the Lance Armstrong Foundation, cancer awareness and fund raising,” Weiss said. “Where else are you going to find that?” She now serves as the event’s executive director. The ride has distinguished itself both for its fund-raising efforts and prominence as a noncompetitive cycling event that invites participation from experienced cyclists and dedicated individuals who annually shake the dust from their rust-lined Schwinns. “There’s a real community feeling that goes on within that little three-mile loop within that 24 hours,” Weiss said. Three in four families will care for a family membe r with cancer . AMERICAN CANCER SOCIETY, CANCER FACTS AND FIGURES CW file photo CHARLOTTE WEEKLY, PRO COMMUNICATIONS To read these articles and others, go to 24hoursofbooty.org. Of adults diagno sed with cancer today, 64% will be living five years from now. One in three people will be diagnosed with cancer during their lifetime. Charlotte Weekly • June 16-22, 2006 • Page 5 PRINT The Charlotte Observer The Charlotte Weekly Charlotte Agenda Charlotte Business Journal Charlotte Five Bicycling Magazine Butler Collegian The Charlotte Post Charlotte magazine Charlotte Health & Fitness Charlotte Taste SouthPark Magazine Business Leader, Charlotte Edition Creative Loafing Today’s Charlotte Woman Endurance Magazine Taylorsville Times The Baltimore Sun The Columbia Flier Howard County Times Howard Magazine TELEVISION WBTV 3 News Carolinas NewsChannel 36 (WCNC–TV) FOX Charlotte (WCCB–TV) WBFF FOX–45 Morning Show News 14 Carolina–Charlotte WSOC–TV Weather Channel Crawl WTHR-TV (Indianapolis) WUSA-9 (DC) RADIO ESPN Radio 106.5 The End (WEND–FM) Lite 102.9 (WLYT–FM) 96.1 The Beat (WIBT–FM) 99.7 The Fox (WRFX–FM) WBT 1110–AM WFAE 90.7–FM 7 Sponsorship Benefits 2016 Sponsorship Kit Bronze $5,000+ Silver $10,000+ Gold $25,000+ Platinum $50,000+ Presenting $100,000+ Access to participant event bags for company materials PA announcements at event 2 4 6 8 10 Online and social media content 2 5 8 10 15 1 2 (Adjoining) 3 (Adjoining) Company logo and/or link on 24HoB website No link Weekly Wheelie Content … Company logo on event t-shirts … 10'x 10' expo booth space 1 … 1 … Signage around course (provided by 24HoB) 1 Banner 2 Banner 4 Start/Finish Banners Up to 5 Start/ Finish Banner Up to 6 Start/ Finish Banner Signage in Bootyville camping area (provided by Sponsor) … 1 2 3 5 Discounted event entry for team members … Up to 5 riders Up to 10 riders Up to 15 riders Up to 20 riders 24HoB VIP sections at professional cycling race in downtown Charlotte … 2 Complimentary Seats 2 Complimentary Seats 4 Complimentary Seats 4 Complimentary Seats Sponsor team VIP parking at event … … … 2 4 Sponsor team VIP tent at event … … … Company logo on printed marketing materials … … Company logo on custom event cycling jerseys … … Formal press releases to local community, national, and international channels … … Dedicated speaking slot at event kickoff … … … Hotel accommodations for sponsor representatives … … … … Up to 4 Sponsor Representatives Naming rights of event area … … … … Company logo on truss … 8 CONTACT US 801 E. Morehead Suite 308 Charlotte, NC 28202 877. 365.4417 toll free 7O4. 365.4417 365.4418 fax