Marketing Strategy Supplement (MSS) District - Pune

Transcription

World Bank assisted
Maharashtra Agricultural
Competitiveness Project
(MACP)
Marketing Strategy Supplement
(MSS)
District - Pune
-------------------*************--------------------
Project Implementation Unit (Agriculture),
Flat no. F/78, 1st Floor, Bhu-Vikas Bank Training Center,
Market yard, Gultekadi, Pune 411 037
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Abbreviations
ABPF
AES
AGMARK
APMC
ATMA
BTT
CIGs
DMI
FAC
FCSC
FIAC
FIG’s
HPTI
MACP
MANAGE
MSS
NFSM
NHM
PA
PC
PCN
PG
PHM
PPP
RKVY
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-Agri Business Promotion Facility
-Agri Ecological Situation
-Agri Marketing Information Network
-Agriculture Produce Market Committee
-Agricultural Technology Management Agency
-Block level technology Team
-Common Interest Groups
-Director of Marketing and Inspection
-Farmers Advisory Committee
-Farmers Common Service Centers
-Farmers Information and Advisory Center
-Farmer Interest Groups
-Horticulture Processing and Training Institute
-Maharashtra Agriculture Competitiveness Project
-National Institute of Agricultural Extension Management
-Marketing Strategy Supplement
-National Food Security Mission
-National Horticultural Mission
-Producer Associations
-Producer Company
-Project Concept Note
-Producer Groups
-Post Harvest Management
-Public Private Partnership
-Rashtriy Krishi Vikas Yojana
Table of Contents
Abbreviations .......................................................................................................................................... 2
Executive Summary ................................................................................................................................ 4
Introduction.............................................................................................................................................. 5
Methodology ............................................................................................................................................ 8
District Profile ........................................................................................................................................ 10
Emerging major crops in the district ...................................................................................................... 15
Crop-wise price variation for emerging crops ....................................................................................... 19
Farmer assessment: Post-harvest management practices .................................................................. 24
Existing Marketing Scenario in the District ............................................................................................ 29
Constraints in existing marketing system .............................................................................................. 38
Constraints in Market led Production .................................................................................................... 45
Recommendations ................................................................................................................................ 48
ANNEXURES ........................................................................................................................................ 58
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Executive Summary
The overall goal of this document is to analyze relevant information that will enable the
creation of sustainable and replicable businesses for farmers groups in the district of Pune.
This report aims to contribute to the already existing ‘Market Strategy Supplement’ document
developed by Vanamati and outlines the existing marketing systems and channels in the
district along with analyzing the emerging crops of the district. This information will be critical
in helping us understand the current activities and developments in Pune and enabling us to
identify potential business opportunities that farmer groups can establish in the district.
Furthermore, this document will also serve as a base document for ATMA and other
organizations to plan their activities centered on developing specific capabilities of farmers,
improving infrastructure in the district as well as providing required services to farmers and
other stakeholders.
The primary crops as identified by our analysis for the district are found to be Jowar, Paddy,
Wheat, Onion and Tomato. TechnoServe has primarily focused on these five crops to further
detail out the report and has identified three specific business opportunities: Tomato Ketchup
manufacturing unit, Fig jam manufacturing unitandSugarcane planting service provider. In
addition to these businesses Rice mills, Dal mills for all pulses, Onion Dehydration unit,
Jowar cleaning, grading and packaging unit can also be encouraged in the district. These
businesses have been proposed after a thorough analysis of the district keeping in mind the
district profile.
In order to encourage business enterprises for farmer groups, basic facilities and services
will need to be offered and improved. For instance, farmers will need to be encouraged and
trained on ensuring continuous and good quality raw material for the processing units.
Further, marketing infrastructure will need improvement so as to reduce post-harvest losses
leading to better quality raw material for the businesses. The section on ‘Recommendations’
exhaustively discusses the factors that need to be taken into consideration for encouraging
business activity amongst farmer groups and specifically helps identify a road map for
relevant institutions.
By using a detailed analytical approach, this report has identified important information on
marketing systems and emerging crops that will help in the development of the district and
increase the economic and income opportunities for farmers. Specific topics discussed in
this report are as follows:
1. Emerging major crops of the district
2. Price variation for emerging crops of the district
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3. Farmer Assessment
4. Existing Marketing scenario
5. Constraints in the marketing system
6. Recommendations
While section 1 introduces the main crops of the districts, section 2 provides detailed
information on these crops in terms of price variations and arrivals data. Section 1 and
section 2 help us to explore and understand the current agricultural practices of farmers
centered on the five emerging crops identified and recommend package of practices that will
enable further development and income generation for farmers. This farmer assessment is
discussed extensively in Section 3. Section 4 and 5 of this report then move on to evaluate
the different marketing channels in the district and explore the constraints of this marketing
system. These sections examine regulated markets of the district and compare these
regulated markets with private markets. The main output from these sections is to
understand the key trends in the marketing scenario and recommend improvements in
infrastructure and services that will enable a more efficient marketing system in the district.
Finally, the last section highlights the main opportunities feasible in the district centered on
the emerging crops identified. This section also discusses qualitative results from the data
obtained and recommends activities and services that ATMA and other similar organization
can undertake to improve the agricultural and marketing facilities of the district along with
building the capabilities of farmers.
Introduction
The World Bank assisted Maharashtra Agriculture Competitiveness Project (MACP) is an
initiative of the Government of Maharashtra (GoM) to overcome deficiencies in the present
agriculture marketing system of the State. The present marketing system is weighed down
by shortcomings. Although there is a good amount of marketable surplus in the district, the
producers do not get a reasonable price for their produce because of serious deficiencies in
the present agricultural marketing system. Some of the main shortcomings in the system
are:
i.
The value chain, especially for perishables, is too long and fragmented as a
result of which the share of the producer in the consumer’s rupee is very low (it is
at times as low as 20%);
ii.
There is a lack of standardization and enforcement of quality and grades;
iii.
Farmers receive insufficient and ineffective information and services related to
inputs; and
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iv.
There is an absence of facilities for grading, packing, cold storage and
processing;
v.
There is inadequate transparency in marketing; and
vi.
There is a lack of private sector investment.
This problem could be better addressed through different interventions resting on two
primary pillars: i) improving extension support to farmers, and, ii) improving the agricultural
marketing system. Productivity improvement and production of improved quality of
agricultural produce is necessary to make agriculture viable. The thrust so far has been on
increasing agricultural productivity. As a result, the extension machinery of concerned
departments has been heavily focused on increasing production. Market led extension has
been lacking and this has resulted in a poor understanding of agricultural marketing by the
concerned departmental agencies and the producers.
Various national programs like Rashtriya Krishi Vikas Yojana (RKVY), National Horticulture
Mission (NHM), and National Food Security Mission (NFSM) have been implemented in the
district. The proposed MACP, with the assistance of the World Bank, is one out of the many
steps taken by the GoM to address various issues and constraints so as to encourage the
development of agriculture in the state. The components and subcomponents under MACP
are based on the overall strategy of the State. MACP aims to enhance the productivity of
agriculture and improve the quality of production by helping build the capacity of farmer
producers through the Agricultural Technology Management Agency (ATMA) programs. In
order to enable farmers to be competitive in the market and fetch higher prices for their
agriculture produce, alternative channels of marketing are being proposed and developed
amongst which strengthening the present marketing structure, by way of modernization is of
key importance.
The Project Development Objective (PDO) and overall objectives of MACP are outlined
below. The Project proposes to improve the productivity and quality of produce in agriculture
and allied sector by various interventions proposed under Component A. Farmers will get
better and reasonable returns for their produce if their access to markets is improved. This
can be achieved by developing infrastructure and creating alternative marketing channels as
outlined in Component B. The components and sub components of MACP and their
component-level objective are enumerated below:
Component A: Intensification and Diversification of Market led Production
i.
A1: Market-led Agriculture Technology Transfer
Objective: To increase the productivity of agriculture by adopting modern technology
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ii.
A2: Agri Business Promotion Facility
Objective: To create trained manpower to operate and manage infrastructure
facilities
iii.
A3: Market Information Services
Objective: To improve market access for enhancing marketing opportunities for
farmers
iv.
A4: Livestock Support Services
Objective: To strengthen sources of alternative income for farmers
Component B: Improving Farmer Access to Markets
i.
B1: Promoting Alternative Markets
B1.1: Product Aggregation and Sale through Producers Association
Objective: To provide improved post-harvest handling facilities at village level
B1.2: Warehouse Receipts Development
Objective: To improve the capacity of farmers on price risk mitigation
B1.3: Rural Haat Markets
Objective: To strengthen alternative marketing channel of traditional rural haats
B1.4: Introducing e-Marketing Platform
Objective: To establish e-trading as one of the alternative marketing channels
ii.
B2: Modernizing Existing Markets
B2.1: Modernizing Wholesale Markets
Objective: To improve transparency in all APMCs and to provide basic and
productive infrastructure
B2.2: Upgrading Livestock Yards
Objective: To improve transparency in all livestock markets and to provide modern
infrastructure
The State Government is putting in a lot of efforts to increase production by encouraging upgradation in technology. However, there are critical gaps in the present system, because of
which producers don’t get reasonable value for their produce.
Project Component A seeks to focus on strengthening the ATMA program so as to facilitate
market-led extension. This will require reorienting the extension functionaries to focus on
improved productivity, quality, market information and improved methods of marketing based
on updated market information and intelligence. This new approach to extension work in
ATMA will help strengthen the institution and operation of ATMA by making them efficient
and able to face emerging challenges in agricultural production, marketing and the agribusiness.
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The focus will be not only on developing and strengthening interdepartmental linkages to
support not only Farmers Common Service Centers (FCSC), but also on providing support to
farmers in all the districts to achieve increased income from their land based occupations
involving crops, horticulture and livestock. The effort will be to implement the ATMA
programme as an integrated, demand-led and farmer-centered programme for all line
departments with special focus on marketing extension in all the districts of the state. The
SREPs for all the districts in Maharashtra have recently been prepared and cover the
production aspects of field crops, vegetables, fruits, spices, medicinal plants and livestock. In
this Project the Marketing Strategy Supplement (MSS) to the SREP will be prepared for each
district focusing on what needs to be done to improve market-led production, marketing
related training of line department staff and farmers and linkages with the investments
proposed for improving marketing infrastructure under component B of the project.
The MSS report has been prepared to strengthen the SREP and further help ATMA and
other related institutions to identify gaps and issues to enable them to focus their efforts in
further improving the productivity and production of agriculture in the state. Some of the key
objectives of the MSS report are outlined below:
i.
To identify gaps/issues in market led production.
ii.
To study the existing marketing system of the district and to identify constraints in the
marketing system.
iii.
To suggest strategies and activities to overcome gaps in market led production.
iv.
To suggest interventions to mitigate constraints in the marketing system of the
district.
Methodology
The Market Strategy Supplement (MSS) for each district is aimed to identify gaps in market
led production and to suggest strategies to overcome these gaps. In this process, data
specific to product grade, marketing channels, infrastructure facilities as well as trade
licenses is quintessential for the genesis of these strategies. After an in-depth study of the
district MSS, some data gaps have been identified primarily related to marketing channels
and marketing bodies as well as facilities and infrastructure at APMC’s and Rural Haats.
TechnoServe has addressed these gaps by making field visits as well as by using secondary
level data from new sources, and a comprehensive use of the already available data. The
refined Market Strategy Supplement Document (MSS) is aculmination of our secondary
research and our primary insights from the field. The team also focused on validating the
data in the existing MSS document wherever possible. While primary insights have been
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collected from Government stakeholders and farmers amongst other stakeholders, the
secondary information has been derived from data received from the MACP and MSAMB
offices in Pune and the Department of Agriculture, Government of Maharashtra. Through this
process, we have addressed the gaps that exist in the current MSS document. The threestep approach mentioned above is detailed below:
i.
Primary insights: Key components of the MSS including market development, farmer
level issues and the SWOT analysis amongst others are supported by primary
insights from the field. This includes interactions with APMCs to synthesize the
market channels for crop categories, and interactions with traders, commission
agents and warehouse operators to understand the storage periods of crops across
APMCs in the district. Based on primary interactions with key stakeholders including
MSAMB, APMC and Department of Agriculture, a snapshot of marketing bodies and
their respective roles has also been synthesized.
ii.
Secondary research: Using crop arrivals data and crop areas, as collected from
MACP and Department of Agriculture, pivot tables have been created to analyze the
trend in prices as well as area and productivity of emerging crops in the district. This
has been analyzed against a selected criteria used to choose district crops in Parts II
and I. The analysis has further been strengthened using insights from secondary
research on crop trends in the recent years. Official secondary resources such as
agmarknet.nic.in have been referred to, to strengthen the analysis.
iii.
Validation of existing data: The information in the existing MSS has been validated in
two ways:
a. Field visits: Through field visits and detailed discussions with various stakeholders
across the value chain, data has been authenticated and validated. Some of the
key discussions have been pertaining to:
i.
APMC and Rural Haat infrastructure
ii.
Agro processing industries and ginning factories
iii.
Producer companies
iv.
Grain storage facilities
v.
Private markets and trade licenses
vi.
Grade wise price variation and arrivals data
vii.
Marketable and marketed surplus
viii.
Constraints, strategies & proposed interventions for promoting market-led
agriculture
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The above methodology has enabled us to address some of the key gaps in the MSS and
build a refined MSS report aimed at helping institutions understand the agriculture and
market scenario in Pune. Data and information related to the agriculture scenario in Pune
including detailed information on markets and marketing channels, APMC and Rural Haat
infrastructure along with crop specific data has been collected. While the section on District
profile has been further detailed out to include information on irrigation facilities, other
sections have been added to the report to bring more clarity and understanding to the
marketing scenario of the district. Sections that have been included in this report are:
Emerging major crops; Crop wise price variation for emerging crops; Farmer assessment
focusing on availability of the services and post-harvest practices followed; and a detailed
section on Recommendations.However, data regarding dairy, livestock and other markets
has not been looked into in this refined MSS document.
District Profile
Pune District is in the western region in Maharashtra in India. It is bounded by Thane
District to the northwest, Raigad District to the west, Satara District to the south, Solapur
District to the southeast, and Ahmednagar District to the north and northeast. Pune is
approx. 150 Kms from Mumbai, the state capital of Maharashtra and commercial capital of
India1.
Pune in itself is also a large industrial as well as commercial centre. It is the second most
important commercial centre in Maharashtra, after Mumbai. It also is the largest centre in the
state for agriculture and agri & food processing; while one of the most prominent ones in the
country. Pune is also home to almost all of the agriculture related administrative bodies in
Maharashtra – such as Maharashtra State Agriculture Marketing Board (MSAMB), Office of
the Director of ATMA, Department of Agriculture, NABARD regional office for Western India
etc. As a result, Pune is not only the most important end market for agriculture produce in
the state, but also from where all major policies and decision making in agriculture flows
across the state.
The district today, is head quartered in Pune city, and has 14 talukas – Junnar, Ambegaon,
Khed, Maval, Mulshi, Velhe, Bhor, Haveli, Purandar, Pune City, Indapur, Daund, Baramati
and Shirur. There are two municipal corporations in the district - namely Pune Municipal
Corporation (PMC) and Pimpri-Chinchawad Municipal Corporation (PCMC). Pimpri
Chinchwad is located at the West of Pune city, touching the Pune- Mumbai National
highway. The corporation covers the area of Nigdi, Akurdi, Pimpri, Chinchwad and Bhosari.
1
This is not an official title, but Mumbai is commonly referred to as the Commercial Capital of India.
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The said area is developed by MIDC as an industrial zone. Other industrial zones in and
around the city include those alongside the Pune-Ahmednagar road, Pune-Baramati Road
and the Pune-Satara Road. Pune is also home to a thriving IT2 sector, particularly in the
areas such as Hinjewadi, Wakad (alongside the Pune-Mumbai highway) and Hadapsar,
Koregaon park, Kalyani Park etc (On the Pune-Ahmednagar highway). As a result of a welldeveloped industrial and service industry, the district is highly urbanized, with only ~39% of
the population living rural areas (compared to 80% at state level)3. Pune, also is a very large
consumption market for a large proportion of agriculture produce in Maharashtra as well as
in India.
A unique aspect of Pune (vis-à-vis other parts of the state) is that despite high urbanization,
agriculture still is the largest employer of people, providing direct employment to around 67%
of total population. This is because, while large parts of Pune district are urbanized,
population staying in many of such urban areas – like Baramati, Indapur, Daund etc - are still
dependent on agriculture for a livelihood; albeit, unlike in other parts of Maharashtra, farmers
staying in the cities here typically are prosperous and often follow cultivation of high-value
crops such as sugarcane, vegetables, floriculture, fruits etc.
The Pune district has been divided into 3 zones according to the agro-ecological situations
prevailing in its different parts4. These situations are based on factors like rainfall, soil depth
topography and irrigation facilities. The situation wise survey helped in understanding the
situation specific research and extension priorities and needs for strategic planning of the
district.Brief descriptions of identified agro-ecological situations including their characteristics
and coverage are given in table below:
Agro
Ecological
Situation
Soil Properties
Irrigation
source
available
Special
Features
Crops
III - Western
Ghat Zone
Light laterite &
reddish brown.
Rain-fed
3000 to 6000
mm rainfall.
Jowar, Paddy, Oilseeds,
Pulses, Niger
IV - Sub
Montane Zone
/ Transition
Zone 1
Soils are reddish
brown to black
tending to lateritic.
Rain-fed
700 to 2500
mm rainfall
Kharif Cereals, Groundnut
and Sugarcane. Also suitable
for growing fruits and
vegetables
Rain-fed
and
Irrigated
700 to 1200
mm rainfall
Kharif & Rabi Jowar, Bajra,
Groundnut, Wheat,
Sugarcane, Udid, Tur & Ragi.
V - Western
Topography is plain.
Maharashtra
Soils are greyish
Plain Zone
black and are
/Transition-2
Moderately alkaline
Source: http://www.mahaagri.gov.in/
2
Information Technology Sector
India Census 2011
Data taken from Maharashtra Agriculture website with the link:
http://www.mahaagri.gov.in/CropWeather/AgroClimaticZone.html
3
4
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Rainfall in the district averages around 950 mm annually. However, there are significant
differences in precipitation across different parts of the district. For instance, Velhe taluka
routinely experienced around 2500mm of rainfall, while talukas of Bhor, Mulshi and Mawal,
experience rains between 1000 – 1500mm annually. Other talukas in the district receive
sub900 mm rainfall, with the highest amongst these being Ambegaon (approx. 800mm) and
lowest being Daund 461.5mm. The district is also prone to rainfall fluctuations, particularly in
the low rainfall talukas. An observation of rain statistics between 2004 to 2013 indicate that
thrice (in 2004, 2007 and 2012) rainfall fell as low as around 800 mm or below, while there
have been periods of high (around 1100-1200 mm) rainfall in 2005, 2006 and 20135. The
year 2012-13 was particularly severe, with drought like conditions spreading across most
parts of Maharashtra; parts of Pune district also did not go untouched. Water levels in major
dams in the district has reached critical levels, and water supply for agriculture had to be
stopped in order to conserve water for drinking purposes.
Major rivers of the district are: Pushpavati, Krushnavati, Kukadi, Meena, Ghod, Bhima,
Bhama, Andhra, Indryani, Pavna, Mula, Mutha, Ambi, Mose, Shivganga, Kanandi, Gunjavni,
Velvandi, Neera, Karha, Velu etc. However despite these major rivers, the district is
predominantly rainfed. Irirgated cultivated area accounts for only around 25% of the gross
cultivated area in the district.
The irrigation distribution however varies across the various talukas. Barring Pune city
(which is 100% irrigated), the highest irrigated taluka is Mulshi (51.8% irrigation), followed by
5
Source; District wise rainfall data from Indian Meteorological Department (IMD) for 2004 to 2013.
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Mawal and Haveli at 33.5% and 32% respectively. The least irrigated is Velhe - at 16%
irrigation (see graph below).
Source: Irrigation penetration has been taken from Superintendent of Land Records Office; Actual
irrigated data is calculated based on Gross Cropped Area from Department of Agriculture (2013).
The SREP of the district depicts AES wise gaps in adoption of improved technology of
important crops. However, the analysis doesn’t cover post-harvest technologies, value
addition and marketing practices which has been covered in this revisedMSS.
Major Crops
Jowar and Paddy clearly are the largest crops, together accounting for approximately 48% of
the total gross cropped area. Jowar is the largest crop with 33.6% of gross cropped area,
with its 32.9% of the area being under Rabi and the remaining 0.7% under Kharif, followed
by Paddy at 14.4%. Wheat is also another major agricultural crop grown in Pune with 9.8%
of the gross cropped area. The four pulses (Red gram, Bengal gram, green gram & black
gram) together account for ~ 9% of area, but Bengal Gram (7%) is the dominant crop among
them.
Sr. No
1
2
3
4
Crop
Jowar
Paddy
Wheat
Gross Average Cropped Area (2009-2013) (Ha)
3,36,913
64,880
57,776
Bengal gram
46,576
5
Groundnut
35,359
6
Bajri
43,176
7
Maize
21,456
Source: Department of Agriculture and Department of Horticulture, Government of Maharashtra
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Jowar, owning the largest gross cropped area in the district, has had a large fall from
4,30,716 Ha in 2009 to 1,81,091 Ha in 2013. On the other hand, between 2009 and 2013,
Paddy has grown by approximately 16,000 Ha, from 61,236 Ha in 2009 to 77,627 Ha in
2013; it has grown owing to growing prices and consequently improving margins.
Soybeanarea has also shown increasing trend from year 2009 to 2013. Area under Wheat
and Bengal gram has decreased by 13% and 20% respectively in 2013 from its area in
2009.
Fruits
Sr.
No
1
Crop
Mango
Gross Average Cropped
Area (2012-13) (Ha)
14,420
2
Pomegranate
4,924
3
Banana
4,627
Amongst fruits, Mango cultivation has decreased by around 26% in a span of 5 years from
2009 to 2013.Moreover, Mango is one of the most popular consumption crops in India and
Mangoes from Maharashtra are identified as one of the best. Traders across the country
come to Pune for Mango procurement or else have a connection with a trader for procuring
the same. These traders also export the mango produced from the district. It is majorly
known for its Alphonso, Kesar and Pairi varieties of mangoes. Pomegranate and Banana
could be a potential area crop for the future.
Vegetables
Sr.
No
Crop
Gross Average Cropped
Area (2009-2013) (Ha)
1
Onion
32,800
2
Potato
9,649
3
Tomato
4,169
Vegetables production is large with good areas under production in Pune. This is owed to
the nearby markets available like Pune city and also the Mumbai market not being far-off.
While Onion is the largest vegetable grown, it is followed by Potatoes and Tomatoes. There
are other crops like Okra and Brinjal that have the potential to grow.
Other non-traditional crops
Maize is a minor yet fast upcoming crop in the district. Maize area in the district increased
from 16,000 ha in 2009 to ~24,700 ha in 2013; an increase of 11.4% CAGR. Maize, is a
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hardy crop, suitable for low rainfall areas such as many parts of Pune, and also has been
seeing a growing demand. Maize is typically used for manufacture of poultry feed, while
some portion is also being used in grain based distilleries for manufacture of alcohol. Maize
area as a result has been growing in Pune, particularly in the low rain-fall talukas of Indapur,
Baramati, Khed, Daund, Haveli, Ambegaon etc. Maize is pre-dominantly grown in the rainfed areas and is replacing traditional crops such as Jowar and Bajra 6 as cash crops for
farmers.
Pune is a key centre of fig production within Maharashtra as well as India. Around 900 Ha of
land is dedicated to fig cultivation in the district. However, overall, the area under cultivation
as a proportion of the total cropped land is very small (at 0.08%). Estimated production of
figs in Pune is around 27,000 MT per annum. In Maharashtra, around 4,800 Ha of land is
dedicated to figs, the largest of them is in Pune. Also, Maharashtra happens to be the
highest producer of figs in the country.
Pune figs are regarded as high quality in the market and have a significant demand, both
locally as well as from an export perspective. Figs, owing to their lower production and high
demand are a high value crop, which have potential to significantly improve farmer incomes.
At the moment, lower production of figs in Pune is primarily due to lack of awareness,
despite the presence of a central institute on figs in the district. But systematic awareness
campaign could help improve area as well as incomes for farmers.
In summary, Pune is seeing a significant transition in cropping patterns within the district.
The old favourite – Jowar – is losing ground to Sugarcane and vegetables. Fast urbanization
is also bringing considerable agriculture land under non-agriculture purposes and hence
crop area under a few major crops are losing. Meanwhile, Sugarcane and horticulture are
eating into other irrigated area crops such as wheat. Meanwhile, Rice and ground nut have
seen minor increases, while Maize is a new crop that is growing very fast. Opportunities
need to be explored in figs, of which Pune is a major centre.
Emerging major crops in the district
Based on the detailed analysis of the production area in Pune, Jowar, Paddy, Wheat,Onion
andTomatohave been identified as the main crops cultivated in the district.
Area under cultivation (Ha)
Jowar
6
7
Paddy
Wheat
Onion
Bajra is no longer a major crop in the district and hence is not covered in detail in this report.
The area data of Onion and Tomato for 2009 is taken from Agri Contingency Report of Pune
7
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Tomato
2013
1,81,091
77,627
52,996
32,800
4,169
2012
1,79,123
61,994
55,350
32,518
2,048
2011
4,57,234
60,942
60,031
29,767
1,875
2010
4,36,401
62,600
59,603
16,869
1,396
2009
4,30,716
61,236
60,900
19,000
6,200
Source: Department of Horticulture and Department of Agriculture, Government of Maharashtra
In Pune district area under all the major crops like Paddy and Onionhas been fairlygrowing in
the last few years. The area under Jowar and Wheat has decreased by about 2,50,000and
8,000 hectares in the last 5 years (2009 to 2013). Tomato on the other hand has been
fluctuating and currently has a good area under its production. The following charts depict
the pattern of shift in the specific crop categories:-
Comparison across crop categories 3 years (2011-13) average area (Ha)
475,746
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
-
Cereals
46,979
57,886
Pulses
Oilseeds
F&V
Cereals Area (ha)
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
2011
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55,825
2012
2013
Pulses Area (ha)
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
2011
2012
2013
Oilseeds Area (ha)
60,000
F & V Area (ha)
70,000
60,000
50,000
50,000
40,000
40,000
30,000
30,000
20,000
20,000
10,000
10,000
0
0
2011
2012
2013
2011
2012
2013
Source: Dept of Agriculture and Dept of Horticulture, Government of Maharashtra.
Cereals trend:The area under cereals production has decreased over the last 3 years. Area
under Jowar also, has been falling in Pune, largely due to the lack of popularity for to be sold
in the market as commercial crop. Jowar area has decreased by CAGR of 15.9% from year
2009 to 2013. The area under wheat production has also fallen from about 61,000 hectares
in 2009 to 53,000 hectares in 2013. On the other hand, area under paddy production in 2013
has increased by 26.8% from its original value in 2009.
Pulses trend: Area under pulses has decreased during this period, except Red gram and
Black gram just increasing slightly. Area under Green gram has been fluctuating, while the
area under the largest crop among Pulses i.e. Bengal gram has decreased by -4.4% CAGR
over the last 5 years (2009-2013).
Oilseeds trend: Groundnut is the major oil seed crop cultivated by farmers in Pune district
followed by Soybean. Both the major oilseeds crops has seen a growth from 2009 to 2013.
Overall, Oilseeds have seen a very slight dip in the total area occupied by it.
Fruits and vegetables trend: Area under fruits and vegetables has be fairly consistent over
the last 3 years with very trivial fluctuations. Onion is the major horticulture crop grown in
Pune supported by Mango. Pomegranate, Banana, Potato and Tomato currently hold a fairly
goof area and could be potential crops for the future.
Area-Trends:
Crop Selection
Jowar
Key Trends
Area under Jowar production
has shown a sudden dip
from 2011 to 2012.
Area in 2013 has fallen by
about 2,50,000 Ha from its
earlier level in 2010.
Area Trend
Area (Ha)
500,000
400,000
300,000
200,000
100,000
2009 2010 2011 2012 2013
17 | P a g e
Crop Selection
Paddy
Key Trends
Area underPaddy production
has been fairly similar from
2009 to 2013 and seen a
growth in 2013.
Area in 2013 grew by about
25 percent from its earlier
level in 2012.
Area Trend
Area (Ha)
80,000
60,000
40,000
20,000
2009 2010 2011 2012 2013
Wheat
Area under Wheat
production has been fairly
similar from 2009 to 2011
and has seen falling since
then till 2013.
Area in 2013 fell by about 12
percent from its earlier levels
in 2011.
Area (Ha)
80,000
60,000
40,000
20,000
2009 2010 2011 2012 2013
Onion
Area under Onion production
has shown a decline over the
last 4 years previous to 2013
with its area growing in 2013
with its level in 2012.
Area in 2013 fell by about 42
percent from its earlier levels
in 2009.
Area (Ha)
40,000
30,000
20,000
10,000
0
2009
Tomato
Tomato has been one of the
major emerging crops in
Pune.
Area in 2013 grew about two
times its earlier levels in
2009.
2010
2011
2012
2013
2012
2013
Area (Ha)
8,000
6,000
4,000
2,000
0
2009
2010
2011
Source: Dept. of Agriculture and Dept. of Horticulture, Government of Maharashtra
The above analysis helps us understand ‘market led production’ in the district. The main
reasons that have led to the popularity of these crops amongst farmers are primarily market
driven- i) high demand for produce likepaddy and wheat from the area ii) high prices for
commodities in the market. The next section helps us further understand these five emerging
crops by analyzing their arrivals data and their price variation.
18 | P a g e
Crop-wise price variation for emerging crops
The tables below layout the analysis of market arrival data for emerging crops:
District Price Variation: Jowar
Average Price (INR/Qtl)
3,000
2,500
2,000
1,500
1,000
500
0
2010
2011
2012
2013
Source: MSAMB
The chart compares the average monthly price for Jowaracross selected APMCs in
Puneover the last 4 Calendar years
The district average price in 2013 has decreased since 2011.
There was a decline in the average price from 2011 to 2013 of almost INR 375/qtl.
Price Variation among local APMCs: Jowar
2013
APMC
Sum of Arrivals (qtl.)
Avg. Price (INR/qtl.)
BARAMATI
2,30,74,279
1,697
DOUND
3,61,96,549
1,737
INDAPUR
19,43,056
1,684
NIRA
35,45,120
1,856
30,58,19,833
2,316
86,78,122
1,581
PUNE
SHIRUR
Source: MSAMB
Jowar arrivals in Pune are dominated by the Pune APMC.
The average price for Jowar in Pune APMC in 2013 was the highest, followed by the
Nira APMC with a huge price difference of INR 460/qtl.
19 | P a g e
District Price Variation: Paddy8
6,000
5,000
4,000
3,000
2,000
1,000
0
2010
2011
2012
2013
Source: MSAMB
The chart compares the average monthly price for Paddy across selected APMCs in
Pune over the last 4 Calendar years
The district average price in 2013 has increased since 2010 and also has made a
jump for the same from 2012. The price for Paddyin 2013 was 13 percent higher
thanthe price in FY10.
Price Variation among local APMCs: Paddy
2013
APMC
INDAPUR
NIRA
PUNE
Source: MSAMB
1,32,980
1,430
6,404
1,601
5,36,73,24,992
5,331
PuneAPMCis the leadingAPMC for arrivals of Paddy in the district.
Pune APMC also has the highest average prices received per quintal in the district
followed by Nira APMC.
8
The paddy data includes the Rice arrivals in the district as there are many traders that procure Paddy at the farmers point.
20 | P a g e
District Price Variation: Wheat9
3,000
2,500
2,000
1,500
1,000
500
0
2010
2011
2012
2013
Source: MSAMB
The chart compares the average monthly price for Wheat across selected APMCs in
The average price in 2013hasgrown by 29 percent from its earlier levels in 2010.
Price Variation among local APMCs: Wheat
2013
APMC
BARAMATI
3,00,29,374
1,719
DOUND
8,33,41,620
1,868
INDAPUR
19,49,583
1,880
NIRA
10,05,144
1,918
1,77,46,07,828
2,628
13,97,989
1,564
PUNE
SHIRUR
Source: MSAMB
Pune APMC has the highest arrivals for Wheat.
Pune andNira APMCs have the highest average prices received per quintal in the
district.
9
The Wheat analysis includes both Husked and Unhusked wheat.
21 | P a g e
District Price Variation: Onion
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
2010
2011
2012
2013
Source: MSAMB
The chart compares the average monthly price for Onion across selected APMCs in
The average price in 2012 has fallen by 57 percent from its earlier levels in 2010 but
has picked up with 191 percent growth in prices from 2012 to 2013.
Price Variation among local APMCs: Onion
2013
APMC
BARAMATI
2,03,71,579
2,158
42,94,294
1,050
1,11,85,01,915
1,649
23,51,250
3,750
26,59,05,136
1,378
4,14,85,93,053
1,508
INDAPUR
JUNNAR
KHED
MANCHAR
PUNE
Source: MSAMB
Pune and Junnar APMCs have the highest arrivals for Onion in the district.
Khed APMC has the highest average prices received per quintal in the district
followed by Baramati APMC.
22 | P a g e
District Price Variation: Tomato
800
700
600
500
400
300
200
100
0
2010
2011
2012
2013
Source: MSAMB
The chart compares the average monthly price for Tomato across selected APMCs in
The average price in 2013 has declined by 41 percent from its earlier levels in 2010.
Price Variation among local APMCs: Tomato
2013
APMC
JUNNAR
1,81,38,90,025
350
37,350
1,288
1,60,397
802
38,42,45,915
1,197
KHED
MANCHAR
PUNE
Source: MSAMB
Junnar APMC has the highest arrivals for Tomato followed by Pune.
Khed APMC and Pune APMC has the highest average prices received per quintal in
the district.
In order to encourage further development and production of the five emerging crops of the
district, it is important to also understand the current production practices of farmers on the
basis of which best practices for crop cultivation can be recommended and extension
services designed and planned. The next section of this report discusses the production
practices of farmers in the district.
23 | P a g e
Farmer assessment: Post-harvest management practices
Based on our interactions with farmers, we have identified post-harvest practices for the five
crops we are focusing on in Pune district and assessed the current levels of adoption for
these practices. Our results are enumerated in the tables below:
Best Postharvest Management Practices
Practice
Jowar
Paddy
Wheat
Onion
Tomato
Sun drying
Grading
Packaging
Terminal and Wholesale market
CA/MA Storage Packaging
Cold Chain
Source: Primary Survey
Cold chains are only used for horticulture crops viz. Tomato. Overall, through our
discussions with farmers, it was noticed that most farmers give importance to cleaning and
grading since they associate these post-harvest practices with better price realization.
Farmers arrange for packing for crops like wheat and other produce too but most of the
times they have to unpack the material after taking it to the markets for auctioning. Crops like
Paddy are mostly procured by traders at the village level only. Packaging, transportation and
other required facilities for these products are being arranged by traders themselves only.
Usability of available PHM equipment and machinery
PHM Equipment /
Machinery
Warehouses and Godowns
Degree of
Utilization
90%
Barriers to usability
Space for Sorting & Grading
( in APMCs )
Refrigerated Vans
75%
Mostly used by traders, and trading companies. Only
around 10% of farmers use these storage facilities
occasionally.
Extra cost incurred due to grading and sorting.
95%
Required for horticulture crops like Tomato.
There are a good number of cold storages present in Pune district. As per record obtained
there are 40 cold storages having capacity of 36,425 MT. In the district total 2,53,740 MT
capacity godowns are present. These godowns can be used to store agriculture produce
during the peak season.As far as the usability of warehouses and godown is concerned,
these facilities are mainly used by traders.
Grading
Grading in the district is mainly manual. Even though grading and sorting facilities are not
very well developed, APMCs across the district have installed some facilities for grading
24 | P a g e
andsorting but those are limited to sieves. Grading of the produce is mostly done by visual
inspection. While manual grading is not based on a new set of grades, the method of grade
assessment is based on a set of established thumb rules and estimates developed by the
traders and commission agents over long years of experience. Some examples of manual
grade assessment are as follows:For horticulture crops, the size of the commodity is taken into consideration and also
the damage is considered. For instance, tomato being a major crop is graded very
carefully as it can get mashed easily.
In cereals and pulses, the size of the grain, uniformity of the grain size across the
sample as well as boldness of the colour is also an important factor. For instance, in
Bengal gram large and bold coloured grains are rated above smaller and lighter
coloured grains.
Damage to grains is another factor that is important. Often crops which are harvested
using machine harvesting have scratches on the grain and hence command a
relatively lower price than those harvested by hand.
Last, amount of thrash, foreign matter and other edible grain (for instance soya
grains in a red gram sample) is another determinant of grade of the produce. While
certain foreign matter such as twigs, leafs etc – to a manageable extent – is
tolerable, edible grains and large amount of rocks, soil etc is graded low.
The above are largely assessment methods and not setting up of new grades altogether.
Albeit, owing to non-accurate measures of testing, produce is likely to be classified in lesser
number of grades than what is mandated as per the AgMark standards. Following is a
reference list of Agmark standards for key commodities:Commodity
Grades
Moisture Organic Inorganic Other
Damaged Weevilled
%age
Foreign
foreign
Edible
Grains
Grains
Matter
matter
Grains
%age
%age
%age
%age
%age
Pulses hole Special
10.0
0.1
-
0.1
0.5
2.0
(Green
12.0
0.5
0.1
0.5
2.0
4.0
14.0
0.75
0.25
3.0
5.0
6.0
10.0
0.1
-
0.5
0.5
3.0
Standard
12.0
0.5
0.1
0.5
2.0
5.0
General
14.0
0.75
0.25
3.0
5.0
10.0
Special
10.0
0.1
0
0.5
0.5
3.0
Gram
Standard
and General
Black Gram)
Red
Gram Special
(while)
Bengal
25 | P a g e
Gram
Standard
12.0
0.5
0.1
2.0
2.0
6.0
Whole
General
16.0
0.75
0.25
4.0
5.0
10.0
Jowar
For Jowar, quality factors such as moisture content, foreign matter, other food-grains,
admixture of other varieties, damaged grains, immature grains and shriveled grains are
considered while grading. Traders offer the price on the basis of visual inspection of the lot
or available sample considering all these factors.10
Paddy
Grading of paddy is usually done through mechanical devices, i.e. rotating graders,
plansifier, trieurs, circular purifier, color grader/sorter etc. In the market, the sale of paddy is
generally done on the basis of visual inspection of available sample and with local
commercial name. Buyers offer paddy on the visual examination of whole lot characteristics
such as:
•
Paddy must be the dried mature grains (with husk) of Oryza sativa L.;
•
Paddy must have uniform size, shape and colour;
•
Paddy must be hard, clean, wholesome and free from moulds, weevils, obnoxious
smell, discolouration, admixture of deleterious substances and all other impurities
except to the extent indicated in the under special characteristics;
•
Paddy must be in sound merchantable condition; and
•
Paddy must not have moisture exceeding 14 percent.
Wheat
Sale of Wheat is offered on the basis of variety, wholesomeness, appearance, colour,
presence of foreign matter, damaged grains, broken grains, admixture of inferior variety,
moisture, harmful contaminants, etc. A quality grain is that which meets the end user
specifications with respect to range of pre-determined Quality and Safety standards.
Onion11:
Onions are graded before they are sent to markets or storage. For local markets the onions
are graded based on their size.
S.No. Category
Diameter (cm)
1
Extra-large onion >6 cm
10
Commodity profile submitted by Global-Agri
Commodity profile submitted by Global Agri
11
26 | P a g e
2
3
Medium
Small
4-6 cm
2-4 cm
According to AGMARK standards, onions are classified as per Annexure 15.
Tomato
At producer level is tomatoes are sorted based on damaged, rotten and cracked produce
and are removed as only healthy, attractive, clean and bright fruits are selected for
marketing. Retailers normally do size grading for the local market.12
Farmer Assessment – Package of Practices and Post-Harvest Management
Package of Practices
(PoP)
Degree/
Comments
Post-Harvest Management
(PHM)
Degree/
Comments
Awareness of
recommended PoP
70%
Awareness of recommended
PHM
Medium
Farmers following PoP
60-70%
Medium
Affordability
Degree of affordability
60-70%
Farmers following PHM
practices
Degree of affordability
Availability
Ease of availability of
information
High
Usability of available facilities
Medium
Reasons for non-usability:
1. Dilapidated structure
Low
Awareness
Accessibility
Ease of accessibility of
information
High
Medium
2. High Cost
High
3. Lack of willingness
Medium
Accessibility to PHM facilities
Medium
Reasons for inaccessibility:
1. Lack of awareness
Medium
2. Distance
Medium
3. Paperwork/Cost
High
Most farmers we spoke with were aware of the PoP and some of the farmers said they had
incorporated at least some the practices. Adoption of PHM practices was found to be lower,
prohibitive costs and the paperwork involved were major reasons for farmers not using PHM
facilities.
Post-Harvest Losses
Farmers in Pune district use traditional post-harvest techniques for each of the major crops.
As detailed in the table below one of the most common reasons for post-harvest loss across
12
Commodity profile submitted by Global-Agri
27 | P a g e
crops is the lack of proper storage facilities and infestation by pests and rodents postharvest.
Crop
Major reasons for Loss (Production & PHM)
Jowar
Suboptimal Handling: Losses during de-shelling, bagging and transportation.
For de-shelling the losses are high because the raw material of maize used
is often of not the right quality, i.e. often does not have the right moisture
content required for de-shelling, thus causing high amount of breakage. With
regard to bagging, most farmers either don’t bag the material at all or use
bad quality bags for bagging.
Paddy
Lack of care during threshing, bagging and transport and pest attack during
storage. Processing – making finer polished rice.
Wheat
Suboptimal Handling: Due to lack of vigilance during threshing, bagging and
transport.
Onion
Fungal growth due to heavy rains, sun burning.
Tomato
Fungal growth due to heavy rains, sun burning.
Specific quantification of post-harvest loss (based on farmer interactions) is provided below
for the major crops:
Crop
Jowar
Reasons for major loss
1. Harvest threshing,
winnowing, – 0.5-1%
2. Transportation – 0.2-0.5
Jowar
3. Storage –1-2%
4. Wholeseller, Retailer –
0.5-0.7%
5. Malpractices/theft – 0.10.2%
Paddy
1.50%
1.00%
0.50%
0.00%
1. Harvest – 5%
Paddy
2. Storage – 2-3% (husked
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
dehusked is higher)
3. Handling – 1.5-2%
4. Transport – 0-0.25%
5. Malpractices/Theft
0.25%
28 | P a g e
–
0-
Wheat
1. Harvest threshing,
winnowing, – 0.5-1%
2. Transportation – 0.2-0.5
3. Storage –1-2%
4. Wholeseller, Retailer –
0.5-0.7%
5. Malpractices/theft – 0.1-
Wheat
1.50%
1.00%
0.50%
0.00%
0.2%
Onion
1. Harvest – 0.5-1%
Onion
2. Storage – 5-10%
4. Transport – 0.5-1%
5. Malpractices/Theft – 1-2%
Tomato
8.00%
6.00%
4.00%
2.00%
0.00%
1. Harvest – 0-0.5%
Tomato
2. Storage – 0.5-1%
4. Transport – 5-7%
5. Malpractices/Theft – 1-2%
6.00%
4.00%
2.00%
0.00%
Based on our interactions with various farmers and stakeholders, it is observed that some of
the major causes of post-harvest losses are traditional techniques of storage, handling and
transportation. While the reasons and practices are fairly well recognized, the adoption rate
of practices by farmers is very poor.
Existing Marketing Scenario in the District
Agriculture in Pune district is diversified, wide range of crops are grown in the district. Major
food grains are Jowar, Paddy, Wheat andBengal Gram, among oilseeds Groundnut is a
major crop while Onion and Tomato as horticulture crops maintain its good importance. In
the current scenario about 70 % agriculture produce is marketed through Agriculture
Produce Market Committee (APMCs) in the district. Other sources for agriculture produce
marketing present in the district are Rural Haats, Direct Marketing license holders, etc.
29 | P a g e
Agriculture Produce Market Committees (APMCs)
Pune has a total of 13 market yards in the district, with 42 sub market yards. From the 13
only 10 market yards are active.The APMCs in Pune are not only points for trading of goods
between farmers and traders, but also an area where aggregation of goods from different
parts of the region happen for onward sale across India. Details of the APMCs and their
arrivals are as given in Table below.
Sr.
No.
Name Of APMC
Average
Average
Major commodities sold
Annual
Annual Value
Arrivals
of
(20102013) in
qtl.
Produce
(2010-2013) in
INR Lac
1.
BARAMATI
2,14,231
3,258.55
61
2.88
83,209
1,301.35
INDAPUR
1,40,438
1,927.13
JUNNAR
30,49,379
19,359.01
KHED
6,83,704
5,326.28
MANCHAR
3,01,407
3,135.36
3,745
94.86
1,10,81,953
2,08,642.99
29,138
632.19
2.
BHOR
3.
DOUND
4.
5.
6.
7.
8.
NIRA
Maize, Jaggery, Wheat, Bajri,
Onion, Banana, Jowar
Wheat, Bajri, Maize, Jowar
Wheat, Jowar, Bajri, Maize, Bengal
Gram
Maize, Pomegranate, Onion
Tomato, Onion, Potato, Small
Gourd, Flower, Cabbage
Coriander, Flower, Cabbage and
other vegetables
Coriander, Flower, Onion, Leafy
vegetables and other vegetables
Jaggery, Bajri, Wheat
All Fruits and Vegetables
9.
PUNE
10.
SHIRUR
Source:MSAMB
Green gram, Jowar, Bajri, Bengal
gram, Maize, Tamrind
Among the APMCs in the district Pune has the highest arrivals followed by Junnar. In terms
of value of produce also Pune ranks first followed again by Junnar.
30 | P a g e
Year wise market arrivals in APMCs (in qtl)
APMC
2013
Total
Arrivals
2012
% of
total
Total
Arrivals
2011
% of
total
Total
Arrivals
2010
% of
total
Total
Arrivals
% of
total
PUNE
86,39,027
54.15%
1,31,20,498
78.02%
1,28,09,568
77.44%
97,58,717
74.85%
JUNNAR
63,64,279
39.89%
18,04,471
10.73%
22,64,032
13.69%
17,64,734
13.54%
44,040
0.28%
14,57,504
8.67%
7,70,309
4.66%
4,62,963
3.55%
5,10,709
3.20%
1,56,591
0.93%
1,93,901
1.17%
3,44,425
2.64%
BARAMATI
1,35,594
0.85%
1,11,413
0.66%
2,90,555
1.76%
3,19,361
2.45%
INDAPUR
DOUND
1,07,957
0.68%
1,10,517
0.66%
1,35,373
0.82%
2,07,903
1.59%
1,13,426
0.71%
39,827
0.24%
53,615
0.32%
1,25,966
0.97%
29,594
0.19%
15,446
0.09%
21,473
0.13%
50,039
0.38%
-
0.00%
-
0.00%
244
0.00%
-
0.00%
10,370
Source: MSAMB
0.06%
-
0.00%
1,764
0.01%
2,847
0.02%
KHED
MANCHAR
SHIRUR
BHOR
NIRA
Market-wise Trend Analysis of Market Arrivals (In quintals)
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
-
2011
2012
2013
Source: MSAMB
In terms of structure, an APMC typically has Directors supervising the day-to-day activities of
the APMC. Given below is the organizational structure for Pune APMC:
31 | P a g e
Co-operative
Societies
(by election)
from Gram
Panchayats
Corp Members
Hamal Mapri
(Labor
community)
Traders
• Panchayat Samiti
• Nagar Palika
• Prakriya
21 Directors
Source: MSAMB
Rural haats (RH)
Apart from the regulated markets (APMCs) there are 26 rural haats in the district which are
unregulated markets managed by gram panchayats. Annexure 1 gives the comprehensive
list of rural haats in the district. Under MACP all the 26 rural haats have been considered
those are as under:
Sr. No
No of Rural
Haat
Block
RH Selected under MACP
1
Junnar
2
Narayangaon, Rajuri
2
Khed
1
Rajgurunagar
Indapur
6
Haweli
3
Shirur
4
Mandavgan pharata, Nahvare, Wadgaon
Rasai, Inamgaon
6
Purandar
1
Nira-shivatkar
7
Daund
2
Baramati
7
Yavat, Pargaon
Wadgaon Nimbalkar, Pandare,
Wanewadi, Supa, Korhale, Sanghavi,
Shirsuphal
3
4
5
8
Total
Source: Original MSS and primary data
26
Bawada, Bhigwan, Sansar, Lasurne,
Palasdev, Nimgaon-Ketaki
Loni-kalbhor, Wagholi, Fursungi
26
Milk collection centers
Dairy is an important enterprise in the farming system of the district. There are total 44
cooperative milk collection centers in the district. The average daily collection is of 4414
liters. Pune district lags behind and there is huge scope in milk production. The main
reasons for this are:1. Number of deshi cows and buffaloes are much more than cross bred cows and
buffaloes.
2. Chilling/processing/preservation infrastructure facilities are inadequate.
32 | P a g e
3. Majority of the milk cooperative societies have become dormant and producers are
not receiving prompt payment.
4. Marketing facilities for sale of milk and bi-products are not properly developed.
Details of milk collection centres in the district are given in Annexure 3.
MILK COLLECTION CENTERS
Sr.
Milk Collection
No.
Center
PVT. Or Co-op.
Taluka
Average Daily Collection of
the last 5 years
Flush Season
Lean
Season
1
Pite
Pune Jilha Sahakari Dudh
Khed
22,000
13,500
Khed
4,297
2,989
Utpadak Sangh Ltd.Pune
2
Wada
3
Manchar
Katraj Dairy (Co-op.)
Ambegaon
42,000
20,700
4
Manchar
Govardhan Dairy (Pvt.)
Ambegaon
37,800
16,500
5
Kondhapuri
Kondhapuri Sangh (Co-op.)
Shirur
41,000
19,800
6
Kondhapuri
Suruchi
Shirur
39,000
17,000
7
Shirur
Sahyadri
Shirur
34,300
14,700
8
Aadhalgaon
Urja
Shirur
29,300
13,200
9
Aadhalgaon
Mauli
Shirur
21,000
11,900
10
Takali-bhima
Raghunandan
Shirur
25,300
12,600
11
Indapur
Dudhganga,Dudh
Indapur
37,000
16,200
Indapur
34,500
14,000
Indapur
36,000
15,500
Sahakari
Utpadak
Sanstha,Indapur
(Co-op.)
12
Gokhali
Mangalsidhi
Multistate
Multipurpose
Sahakari
Sangh,Gokhali(Co-op)
13
Tarangwadi
Sonai Dudh Utpadak Prakiya
Sangh,Tarangwadi (Pvt.)
14
Bhor
Co.operative
Bhor
10,300
6,100
15
Bhor
Private
Bhor
20,500
18,800
16
Kikavi
Private
Bhor
2,500
2,200
4,36,797
2,15,689
Source: Original MSS
33 | P a g e
Livestock Markets
There are total 11.92 lakh livestock in the district out of which there are 6.42 lakhs cows,
0.96 lakhs buffaloes, and 4.54 lakh sheep and goats. (as per 2007 year).
Details of these markets are given in Annexure 2. These are most neglected markets in
terms of infrastructure and marketing practices.
Other Markets
Direct sale to processors is a significant part of commodity trading in Pune, followed by
direct sale to traders. Together they account for close to ~25% of total volumes traded in the
district. Almost all of the major products produced in the district are preferred by farmers to
be sold outside the APMCs, primarily to processors and traders. For instance, Jowar
production from the district is traded for cattle feed purposes through traders or to grain
based distilleries for further production. For instance, Dohler India is a major grain based
distillery that procures Jowar and Maize for alcohol production in the district. Other major
processors in the district include Weikfield, Frito Lays (for potatoes), Cargil foods (for
Soybean), Gits India etc.
Market Channels
Marketing Channels in Pune (Volume-wise)
Direct Sale to
Traders
5%
Rural Haats
3%
Sale through farmer
groups/aggregation
2%
Direct Sale to
Processors
20%
APMCs
70%
Source: Based on estimates provided by DMM - MSAMB
Pune has a total of 13 APMC markets with around 10 fully functional APMCs. The district
has42sub yards and 26 rural haats for local level trading and these markets are the most
important marketing channel for farmers. Like in the rest of the state, the majority of produce
after harvest is traded at APMCs. Currently, about 70% Agriculture Produce is marketed
34 | P a g e
through Agriculture Produce Market Committee (APMCs) in the district. A large percentage
of crops such as Pulses, Paddy, Wheat, Fruits and Vegetables are also sold directly to DMIs
and local processors, as well as to aggregators and direct sale to traders through rural
haats.
The presence of good number of multiple food processing units in the region ensures direct
sale of the crop to processors. While there are traditional agri-processing units such as
Soybean processing, Rice Mills, Ground nut processing, Dal and Besan Mills etc; there are
also a considerable number of advanced food processing industries such as (i) Grain based
distilleries for production of alcohol, (ii) Fruit Juices and of fruit based beverages, (iii)
Production of instant food products, (iv) Dairy and Confectionary items such as Jams,
Custard Powder and Ice Creams, (iv) Herbal products, (v) poultry and cattle feed, (vi)
Pickles, sauces and chutney production etc.
The APMCs are the major channel for routing all commodities produced in Pune district,
accounting for ~70% of total volume traded in the district. For 2013, amongst the APMCs,
the one in Pune is the largest, accounting for 54.15% of all arrivals (in APMCs) for all
commodities put together. Pune is followed by Junnar (39.89%) andManchar (3.20%) with
the remaining APMC having <1% of the arrivals in the district.
Agriculture commodities marketed vis-a-vis production
Details of commodity wise average annual production and average annual sales in the
district and outside the district are given below.
Sr.
No
Commodity
1
Wheat
2
Soybean
3
Rice
4
Maize
5
Bajra
Source: Original MSS
Av.
Annual
Productio
n
(‘000 MT)
Quantity
Retained
by
producer
(‘000 MT)
Marketabl
e Surplus
(‘000 MT)
1,081
70
645
220
445
411
4
258
97
196
670
67
387
123
249
Av.Annual
Sell in
APMCs
within
District (‘000
MT)
93
1454
513
268
868
Av.Annual
Sell in
APMCs out
of District
(‘000MT)
577
-1387
-126
-145
-619
*% retention by producer for consumption as per the report on National survey for estimation of
marketable surplus & post harvest losses GOI 2007
** Though quantity of sell is more than production it is due to arrivals from other adjoining districts.
The above table reveals that out of total marketable surplus of cereals in the district almost
80% of wheat marketable surplus quantity is marketed in APMCs. Soybean and Bajra have
large amounts of marketable surplus quantity within the district APMC’s.
35 | P a g e
Details of commodity wise existing grades and price variation is given in Annexure 4.There is
significant variation in prices between grades which underlines the importance of grading of
commodities. This would be the major issues in market led extension which subsequently
will come in the form of strategies and activities in this exercise of MSS.
Marketable and Marketed surplus
Through our interaction with farmers the following key observations were made regarding
marketable surplus:
Percentage of Marketable vs Marketed Surplus
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Jowar
Paddy
Wheat
Marketable
Onion
Tomato
Marketed
The actual marketable surplus exhibits a strong variation at the farmer’s level to the extent of
+-30% depending on various factors, which have a positive or negative effect on the
marketable surplus.

Factor

The consumption of the product by the farmer and his family
-Ve
Market fluctuations/change in policies lead to higher surplus as farmers tend
to offload the product quickly, but then the price realized is lesser
Market price: higher the price more the marketable surplus
+Ve

Natural Calamities (Hailstorms, drought etc)
-Ve

PHM losses in the product
-Ve

Malpractices by trader and theft
-Ve
36 | P a g e
Effect on
marketable surplus
+Ve
Moreover it was also found that the method of market surplus estimation at the village level
is very weak. Farmers do not keep a record of various losses and usage. Also it was said
that they have never been asked to estimate their marketable surplus by any of the
government departments.
Key reasons for difference in marketable surplus and marketed surplus were found as
follows:

Jowar
Handling/ 
Packaging
√√

Paddy
√
√√
√
√√

Wheat
√√
√
√√
√
Onion
√
√√√
√
√
Tomato
√
√
√√√
√
Crop



Storage
Transportation
√
√√
√√
√ Low level of losses, √√ Medium level of losses
Source: Primary Farmer Survey
Malpractices*/theft
√√√ High level of losses
* Malpractices by commission agents include random deduction in weight as well as deduction of
extra charges apart from unloading, weighing and commission.
While the major cause for difference in marketable and marketed surplus is the PHM loss,
the following observations were also made:
• Some farmers reported that product is lost in transportation.
• Malpractices by trader in terms of how much reduction he will assume are also common
and the farmer has little control over such practices.
• Village aggregators sometimes use unfair weighing balances.
37 | P a g e
Constraints in existing marketing system
An analysis of the strengths, weaknesses, opportunities and threats for all APMCs in the district has been done. This analysis gives us a clear
picture of the infrastructure and facilities available in each APMC so as to identify areas that require attention and development.
APMC
Strength
Auction Platforms available
Large market for onion and potato
Khed
Manchar
Junnar
38 | P a g e
Good Storage facility
Connected Road to other important
markets
Good infrastructure facility present
Auction Platform availablefor vegetables
trading
Vegetable arrivals are strong
Banking facilities
Projection T.V utilized
Godown facility
Largest market for tomato (Narayangaon)
in Maharashtra
Large number of vegetables arrivals,
storage facilities and ripening chambers
available
Weakness
No Facility for Cold storage
Lack of Mechanized cleaning &
grading
No Solid waste management
facilities available
Opportunities
Formation of Group Grading
and Packaging could be
encouraged
Electronic weighing Machine
could be made available
Cold Storage could be built
Trade can be increased to
adjacent district
Lack of Land availability
Lack of Processing units
Road & Fencing not available in
APMC
Cold Storage could be
developed
Processing Unit could be
built
Largely dependent on one
commodity i.e. tomato
Grading machines not used
No cold storage available
developed
Projection T. V could be
purchased
Road & street lights inside
Threats
Private Market &
direct License could
increase
Marketing
awareness among
farmer could lead
them to sell outside
the APMC
Private Market &
increase
Marketing
awareness among
farmer could lead
the APMC
Private Market &
increase
the APMC could be built
Farmer Guest House could
be developed
Notice board available
weighing machine available
Near Pune-Nashik highway
Storage Facility present
Auction Hall available and used
Display Board available
Farmer Guest House present
Road & Electrification,
lack of Banking facility,
Cold Storage,
Electronic Weighing Machine,
Cold storage under construction
Near Baramati and Pune
Less arrivals
No storage facility
Electronic Weighing Machine not
available
Grading and weighing facilities available
and used
Located in the heart of the taluka
Godown and cold storage facilities
available nearby to the APMC
Pricing display board available
Well-developed KVK present in the taluka
Road &Electrification,
Processing unit,
Cold Storage,
Grading & Packing
WasteManagement
Processing units could be
encouraged
developed
Electronic Weighing
Machine could be
introduced
Private APMC,
marketing
Awareness among
Farmer
Produce going to other takulas
Lack of fruits and vegetables
arrivals
developed
Direct tie-up with the KVK
available for getting produce
Private Market could
be developed
leading to intense
competition
Daund
Connected to important pune-solapur
highway and also by railways to major
cities
Price display facilities available
Internal roads, parking and fencing
available
Lack of Banking facility in the
nearby areas
Lacking in cold Storage facilities
Grading Machine not used by the
traders
Projection T.V could be
purchased
Cold Storage facilities could
be developed
Processing Units could be
encouraged
Traders purchasing
from outside the
markets
Development of the
APMC in nearby
talukas
Pune
Good number of traders available for
purchase
Well connected to all parts of India
All grading, weighing and packaging
Variety of processing units not
available
Cold storage facilities not available
Monitoring in the Fruits and
Development of cold storage
facility
Development of systematic
traffic control system for lack
Farmers might sell it
in the local market
directly
Shirur
Indapur
Baramati
39 | P a g e
Lack of advance
technology
Private Market can
increase
facilities available
Separate markets for different domain of
commodities
Prices fetched are better due to
availability of Pune city market
Good storage facilities available
Number of processing facilities available
Transport facilities are easily available
Nira
Bhor
40 | P a g e
Display board available
Near to pune-banglore highway
Auction Hall available
Connected Road to developed markets
Vegetables markets not efficient
APMC is too congested
No storage facilities
No facilities for farmers
No Facility for Cold storage
Mechanized cleaning &grading not
done
Improper Solid waste management
of congestion
Cold Storage could be built
processing unit development
Computerization of Auction
Hall
Road &Electrificationcould
be developed
developed
Cold Storage facilities could
be developed
Private Market &
Marketing
awareness among
farmer
Private Market &
increase
Marketing
awareness among
farmer could lead
the APMC
Agro processing industry in the district
Pune is a major agri and food processing centre in India and has a very well developed food
processing industry. The district and its talukas have been categorised under classifications
A to C under the latest Industrial Policy of Maharashtra13, with A indicating a high level of
industrial development. There are a total of 14 industrial estates in the district, with key
industries being automobile, auto spare parts, engineering goods & precision equipment and
agri and food processing industry.
Agri and food processing activities in the district exist on a wide variety and scale. While
there are traditional agri-processing units such as Soybean processing, Rice Mills, Ground
nut processing, Dal and Besan Mills etc; there are also a considerable number of advanced
food processing industries such as (i) Grain based distilleries for production of alcohol, (ii)
Fruit Juices and of fruit based beverages, (iii) Production of instant food products, (iv) Dairy
and Confectionary items such as Jams, Custard Powder and Ice Creams, (iv) Herbal
products, (v) poultry and cattle feed, (vi) Pickles, sauces and chutney production etc. This is
in addition to presence of around 17 sugar factories in the district as well as a large number
of small scale level food processing units. Some of the key names in the agri and food
processing sector, operating out of Pune include (i) Cargill foods, (ii) Dohler India, (iii) Gits
foods, (iv) Weikfield, etc.
While food processing is a well-developed sector in the district, there may still be niche
opportunities to tackle. These particularly at a farmer producer group level have the potential
to bring in additional incomes to farmer groups as well as involve them in further value chain
development. Some products that could possible come up are – (i) Maize based Ice Cream
Cones (which has a large albeit unorganized market) that can be tapped into, (ii) Tomato or
fig based products – such as Tomato sauce, fig based jams etc. While there are large food
processing companies operating in this sector, there are also quite a few medium and small
scale operators catering to a more localized market. Given high level of industrialization in
Pune, this could be an opportunity. (iii) Shadenet based vegetable production, packing and
grading as well as organic vegetable production is another opportunity that can be
successfully taken up by Producers in the district. Organic vegetables particularly has a
significant supply gap and a group, providing a sustained supply chain could make
significant profits by supplying to retail chains in Pune city14.
13
Maharashtra Industrial Policy 2013
TechnoServe has done a vegetable supply chain intervention for Walmart, across three centers in India, including Pune.
Insights about demand for organic is based on discussions with official of Walmart.
14
41 | P a g e
Processors have pointed out some key issues in the produce – namely - higher than
appropriate moisture in what is brought for sale as well as high incidence of contamination
(foreign matter, damaged grain and edible contamination). While interviews with farmers
indicate that most farmers do engage in cleaning and drying of produce, evidently it is not
being done properly or sufficiently. Almost no farmer grades his/her produce and hence all
grades are mixed together and sold in the market. While farmers admit that proper grading
helps them get between 5 to 10% greater prices, they do not prefer to do so since they do
not have avenues for disposal of the second grade produce; which often even the trader is
not willing to purchase. Annexure 13 gives and overview of the Marketing System in Pune.
Farmer Producer Organizations in the district
Noted below are the Farmer Producer Organizations operational in the district:
Narayangadh Agro
Producer Company Ltd.
At & Po : Khodad Tal: Junnar Dist: Pune,
Maharashtra
Shree Satwajibaba Agro
At & Po: Wafgaon, Tal :
Khed(Rajgurunagar), Dist : Pune,
Maharashtra.
Mauli Krupa Agro
At : Godegaon, Po : Kalamb, Tal
:Ambegaon, Dist : Pune, Maharashtra
Junnar Taluka Farmers
3rd Floor Icon Appartment, Behind Hp
Petrol Pump, Naryangaon, Tal : Junnar Dist
: Pune, Maharashtra
Sai Kisan Farmers Producer Company Limited
Office No - 6, 1st Flr, Shastri Complex, Nr
Super Laundry, Mukund Nagar, Pune
Maharashtra India 411037
A/901 Gloria Sno 47/4/A 47/4/B 47/6 To
47/16 Bavdhan Pune Maharashtra India
411021
Saketi Agronomics India Producer Company Limited
Amrut Sanjivani Agro Producer Company Limited
Pasaydan Krushivardhini Producer Company Limited
H.No. 458 Batwal Wasti Chimbali
Chimbali, Pune Maharashtra India 412105
Flno A-24 Meenatai Thakare Nagar Sno
30/31/2b Sankalp Mhada / Karve Nagar
Pune Maharashtra India 411052
Hutatma Rajguru Farmers Producer Company Limited
Behind Maruti School, Shelpimpalgaon
Khed Pune Maharashtra India 410501
Krushijeevan Agro Farmers Producer Company
Limited
H. No 171, Dhangarwadi, Tal. Junnar, Dist.
Pune Pune Maharashtra India 410401
Mahaorganic Farmers Producer Company Limited
Sno. 6/2+3+4+5, Vaibhav Ngr, R Bld Flat 18, Pimpri Pune Maharashtra India
411017
Radhanath Swami Farmers Producer Company
Limited
Watar Pump, Taradatta Park Tal.
Purandhar Purandhar Maharashtra India
412301
42 | P a g e
Average Storage period
The table below indicates the average storage times for the five crops we are reviewing in
Pune:
Crop
# of days in storage
Jowar
Paddy
15-20
40-50
Wheat
Onion
Tomato
15-20
10-60
0-1
Jowar: Jowar takes on average 15-20 days to aggregate, sort and grade according to the
requirements of the producers. If very good quality warehouses are available, traders
increase storage time for better price realization. The storage time is also dependent on
rental values of competing goods and availability of working capital. Hardly any traders store
Jowar beyond aggregation as it is a low value commodity and the fluctuations in price are not
large. Rabi Jowar arrivals are between January and February and Kharif Jowar arrivals are
between October and November.
Paddy: Paddy is stored for 40 – 50 days. Most of the traders in the APMC markets and
village aggregators keep buying paddy in the harvesting season prices are lower then i.e.
October and November. Traders store paddy at their own premises for the coming season.
They supply rice after processing paddy according to the requirements of various buyers.
Many rice millers/processors also procure paddy and store it at their mill premises for
supplying rice in the lean season.
Wheat: Wheat is aggregated for 15-20 days and then sent to buyers at various locations as
per orders. It is generally harvested in February and March. Processors keep the stock as
per their processing capacity or maintain their inventory for approximately one month. Large
scale traders usually keep stock for more than 3-4 months, but there are a very few
percentage of the same.
Onion:Farmers store their produce for 10 to 60 days in onion sheds before sale in order to
fetch high prices in low season.Onions are packed in jute bags for transporting to yard or are
brought loose. For domestic markets 40 kg open mesh jute bags weighing 200-300 gram is
used whereas for export markets onions are packed in 5-25 kg size open mesh jute bags.
Following are the harvesting time periods for Onion:
43 | P a g e
1. Early Kharif: August-September
2. Kharif: October-December
3. Late Kharif: January-March
4. Rabi: April-May
Tomato: Tomatoes are transported in crates having capacity of 20 Kg with prices varying
from INR 130 to INR 250. Government subsidizes 50 % of the cost of the crates. Tomato is
not stored and whatever comes is immediately sold off. It is generally available round the
year.
Peak arrival period for key crops15
Crops
Jun
Jowar
Jul
Aug
P
P
Sep
Oct
Nov
Dec
Jan
Feb
Mar
P
Paddy
P
Wheat
P
Apr
May
P
P
P
Peak arrivals
P
Peak prices
Transport
Farm transportation activities include the use of motorized equipment to deliver the final
produce to the local Mandi or the APMC market. This needs proper transportation facility to
maintain the quality of the produce as well as the time lines, so that the produce can reach
its final destination within time and the farmers can get the benefit of good rates. Transport
infrastructure is adequate in Pune. All stakeholders from farmers to traders were satisfied
with the transport infrastructure.
Normally there are two types of transports. 1) Primary transport and 2) Secondary transport.
In primary transport, farmers use their own sources such as tractors, small trucks, bullock
cart, and private trucks to deliver the product to the local mandi or APMC market.
In
secondary transport, the traders who are dealing in bulk quantities, prefer to take a bigger
vehicle to deliver the stock to the final buyers or companies. Transportation activities should
be timed to occur as much as possible during regular working hours.
It is observed that after drying and cleaning of the produce it is packed in gunny bags, plastic
bags, and crates. For pulses and cereals, they are usually packed in gunny bags. Vehicle is
used as per the volume of the produce and the place where it is to be delivered.
15
Onion and Tomato are generally Round the year crops and the prices are depended on the nation’s supply-demand scenario.
So it is difficult to predict the peak arrivals and prices for the same as the arrivals could be from different places in India.
44 | P a g e
In some of the produce such as horticultural crops likeWheat,they are not sent to the local
APMC markets, instead they have been delivered to the local market in small or required
quantities or to other bigger potential markets in the same district or may be in another state.
This requires proper logistic facility to deliver stocks. In these crops, harvesting takes place
in the evening time to maintain the freshness and quality of the produce and after packing,
itis immediately loaded in the vehicle for the delivery.
Farmers / Traders using public roadways must comply with existing legislation, regulation the
required documents such as bill or invoice copy, direct marketing licenses if they have, or the
proper information of the delivery.
In some cases farmers / traders facecertain issues while delivering stock within district or to
other state. Some of these issues faced by them are:
Proper transport facility is not available.
Road infrastructure is not proper, rough and damaged roads, traffic problems leads to
delay in reaching the final destination.
Statewise different taxation policy on one crop.
Security of the goods
Higher transit damage during the transportation.
Heat Accumulation or very poor ventilation within the transport vehicle.
Overall, Pune district doesn’t have problems with the availability of transport as there are a
large number of transporters present but there are problems with the infrastructure for them
as the roads are still not in the best of conditions.
Constraints in Market led Production
The SREP for the district gives us an overview of the gaps in technology adoption in
production practices of major crops and allied agricultural enterprises. However, this does
not include post-harvest practices to improve quality of produce so as to add value to
products for better price realization. Market led production is a way of backward planning of
production and includes such pre and postharvest practices that improve the quality of
produce for higher returns in the market. From this perspective of analyzing constraints in
market ledproduction, the following major crops are considered. Constraint analysis for a
more exhaustive list of crops including the two emerging crops and promising enterprises is
placed at the Annexure 6 to 10.
Crops
i.
Wheat
45 | P a g e
ii.
Onion
iii.
Jowar
iv.
Paddy
Some of the key insights gathered from the constraint analysis are noted below for the
emerging crops of the district.
Key insights from the constraints analysis for Wheat are:
Farmers need to organize in producer groups and also use commodity exchanges
more.
As far as they can farmers should plant varieties like Lok-1,HD 2189, MACS-6222,
Panchwati, HI-1544. Seed availability is not a constraint16.
Famers need more dry, rodent free and fire safe storage facilities
To increase marketability of the crop grading and packaging guidelines must be
followed
Access to information for farmers through the AGMARK and MSAMB websites and
electronic media on grades and pricing, contract farming, certification, training and
opportunities to export can be strengthened.
Pledge loan facilities need to be made available to farmers to reduce the number of
distress sales
There is scope to increase contract farming in the form of public-private partnerships.
Key insights from the constraints analysis for Onion are:
Farmers need to organize in producer groups and also use commodity exchanges
more
Crop varieties such as Agrifound light Red, Agrifound Dark Red, Fursungi need to be
encouraged in the district.
Emphasis need to be put on proper grading activities along with proper storage so as
to avoid pest infestation.
Tomato should be packed in gunny bags to allow for proper handling process.
distress sales.
16
Primary survey
46 | P a g e
Key insights from the constraints analysis for Paddy are:
Farmers need to organize in producer groups to increase their bargaining power and
also use commodity exchanges more.
Hybrid varieties should be encouraged that have higher yield and productivity.
Produce should be packaged in jute gunny bags at room temperature containing
moisture level. Better storage facilities where grain is stored at room temperature are
required; especially to ensure that grade-wise prescribed moisture levels are not
exceeded.
Farmers should invest in creating value added products such as polished rice and
rice flour.
distress sales.
Key insights from the constraints analysis for Jowar are:
Farmers need to organize themselves in producer groups to increase their bargaining
power and also use commodity exchanges more.
Seeds that have higher yield and productivity should be encouraged.
Produce should be packaged in jute gunny bags, polythene impregnated jute bags
and cloth bags starting from 50 Kg bags and for retail where possible.
Better storage facilities where grain is stored at room temperature are required;
especially to ensure that grade-wise prescribed moisture levels are not exceeded.
Farmers should invest in creating value added homestead products.
distress sales.
There was insufficient data to do a constraint analysis for Jowar, Paddy and Tomato. Details
of the constraint analysis are given in Annexure 6 and 10with a Full (F), Partial (P) and No
(N) gap analysis.
47 | P a g e
Recommendations
The MSS report outlines the existing marketing systems and channels in Pune district along
with detailed information on the main crops of the district. This information helps us
understand the current activities and developments in Pune and enables us to identify
potential business opportunities that farmer groups can establish in the district. This MSS
report also helps us to propose specific activities that ATMA may undertake to promote
production and productivity of crops as well as encourage business activity amongst farmer
groups.
Major gaps
For production in the district to be market led, improvement in productivity along with
improvement in quality for better value produce is needed. Strategies have to be framed
which will be supported by interventions/ activities to achieve set targets. Interventions
proposed will act as cafeteria for preparation of extension projects for addressing the
identified issues of particular crops. Some key issues that need to be immediately addressed
are as follows.
Insufficient warehouse infrastructure:The total storage capacity in Pune is around 2.54 lakh
MT with a little more than one-third of this capacity coming from private storage. Pune being
a major agri-production and trading zone, the total storage capacity in Pune is far short than
what is required. At 2.54 lakh MT, this capacity is approximately half of the estimated
production of the top five commodities – Jowar, Paddy, Wheat, Bengal gram and Ground
nut. The cold storage capacity is lesser than estimated production of just two horticulture
crops – Onions and Tomatoes. Clubbed with arrivals of other crops would mean storage
capacity in Pune would fall way short of the requirement.Warehouses need to be available
both at the district level as well as at village level. And if the ones in the village are not
functioning proper, that is a lacunae that needs to be addressed. What is required is on one
hand to facilitate large scale investment in warehousing in the district, but at the same time
also to (i) make existing village level and PACS warehouses more functional and (ii) set up
more village level warehouses – preferably owned and managed by Producer groups.
Furthermore, farmers need to be made aware of the benefits of storing produce and
encouraged to use the godowns and cold storage facilities available.
Poor outreach of extension facilities:Despite a strong institutional extension system in Pune,
farmer responses seem to suggest that the quality of outreach may not be very strong.
Evidently, while a section of farmers are forward looking and take advantage of the various
support services – such as Soil testing labs, Kisan call centres, etc; not all of them do so.
This view was also corroborated by an interview with a soil testing lab in Baramati, who
48 | P a g e
suggested that only probably 25% of farmers in their area actually use their services.
Baramati taluka is amongst the more urbanized and developed talukas of the district, and
hence if the estimate of usage is 25% in Baramati, it is likely to be even lower in other parts
of the district. As a result of poor outreach to farmers by extension staff, training outreach is
also poor. Only 8 out of the 30 farmers interviewed said they had ever been exposed to any
kind of demo and training. And out of these 8, only 3 had received repeat training. As a result
of a poor outreach, non-formal sources of information – such as pesticide dealers, peers etc
– tend to be more reliable sources of information for farmers, rather than formal sources of
information. Therefore, other channels of creating outreach need to be explored such as coopting input dealers and providing training to retailers, could be one option of reaching out
messages to a large number of farmers.
Underdeveloped grade assessment infrastructure: Like most other agriculture markets in the
state, proper grade assessment of agricultural produce in Pune is primarily a manual or semi
manual process. Grade assessment is done manually rather than through proper equipment,
thus leading to ambiguity in grade recognition. The lack of time is one of the often cited
reasons for not using more machine based grading systems. However, while traders and
agents often prefer to assess grades as per their set practices, they are also prone to make
mistakes, since entire grading is based on judgement at the field level, while further down the
value chain the larger processing and trading houses (such as organized retailers, exporters
etc) use more mechanized system of grade assessment when purchasing from commission
agents and local traders. Time apart, around 6 of the 20 agents interviewed felt that the
infrastructure for grade assessment was insufficient at the APMC; however manual grading
was more a preference issue rather than an infrastructure issue. Many farmers are sceptical
of electronic forms of grading citing fears of manipulation by agents as well as comfort level
due to familiarity with the manual grading process. There is an equally large gap in
awareness amongst agents who also prefer manual forms of grading.
Road Map
The strategy for development of agri-business in Pune is three pronged – (i) Augment
Storage Infrastructure and Promote warehouses amongst farmers, (ii) Transparent & Fair
Grade Assessment Mechanism and (iii) Develop extension program to support marketable
crops such as Fig and Vegetables cultivation
.
49 | P a g e
Focus Area
URGENT GAPS
Augment Storage
Infrastructure and
Promote
warehouses
amongst farmers.
50 | P a g e
Specific Action Points
Activities
Understanding Requirement
1) Conduct an exhaustive trader survey and identify trading expectations for each crop
for the next 10 years, particularly factoring in volumes from outside district.
2) Identify storage need gap keeping in mind – (i) gap between capacity and production,
(ii) gap between capacity and expected production/trade in future and (iii) proportion of
produce expected to be traded v/s sold.
Ensure Adequate Capacity
1) Ensure adequate storage capacities at each APMCs considering a 10 year
expectation.
2) Focus on setting up warehouses at secondary market levels as well as at key villages.
3) Experiment with a combination of brick & mortal warehouses as well as hermetic
17
storage structures to ensure expansion in capacity within short period of time.
Promote Usage by Farmers
1) Explore options of farmers tying up with traders/processors to stock on their behalf
using an accredited warehouse and against a buy back guarantee from the
trader/processor. Such a tri-party arrangement will help the processor not require to
maintain stock and take benefit of lower storage costs of farmers; the farmer to take
benefit of price rise in non-peak seasons; while assure farmer of a market due to a buyback guarantee.
2) Explore option of using trained agri-service providers working on commission basis to
promote warehouse services amongst farmers. Such service providers could work on a
commission basis and help farmers plan their business by using a warehouse, help them
with documentation.
Responsibility
Improve basic &
productive
infrastructure in
APMC’s and
Rural Haats
PHT
Demonstration
Pledge Loan
Farmer
Trainings
PD ATMA,
in
collaboratio
n with
1) MSAMB
for
augmenting
APMC
infrastructur
e and
conducting
trader level
survey.
2) With
Agridepartment
to promote
concept
amongst
farmers.
Time frame & Cost
Annexure 5 Constraint analysis on
existing marketing
arrangement
Annexure 6, 7, 8, 9:
Constraints, Strategies
and Proposed
Interventions for
Promoting Market Led
Agriculture Production
in cereals, pulses,
oilseeds, fruits &
vegetables
Annexure 11:
Constraint in market
led agricultural
production
Transparent &
Fair Grade
Assessment
Mechanism
Develop
extension
program to
support
marketable crops
such as Fig and
Vegetables
cultivation
51 | P a g e
Equip APMCs and Keep Stock
1) Take stock of grade assessment equipment at APMCs including grading tables,
moisture meters, staple length scale (for Paddy etc).
2) Equip all APMCs with proper grade assessment equipment as per stock taking.
3) Ensure stock of all equipment is monthly submitted by APMC Secretaries to the DMMMSAMB to ensure APMCs are ensuring they are updated
Create Awareness
1) Adopt a systematic campaign program to promote equipment based grade
assessment including multiple media such as (i) wall paintings, (ii) local cable ads, (iii)
news-papers, (iv) radio spots etc.
2) Each APMC to submit proposal with specific targets for adopting promotion activity
and target to reach out to farmers.
3) Make it mandatory for all trades within the APMC to be done using equipment based
grade assessment and provide farmer with a grade slip that gives complete details of
produce graded. Conduct monthly farmer surveys during the peak marketing season –
using a private agency – to gauge level of awareness of farmers about transparent
grading systems.
Demonstrations
Farmer
Trainings
Exposure visits
Promote Market Potential Crops
1) Identify potential activities such as figs and Shade-net based vegetable cultivation.
2) Develop (where relevant) a fruit sapling nursery management training module for agrientrepreneurs under the ACABC scheme and promote setting up of sapling nursery with
following two support – (i) part of initial seed capital as long term interest free loan and
(ii) buy back guarantee on saplings for first year.
3) Announce a horticulture campaign and promote these three crops through multiple
media and take registrations of farmers interested in an input providing cum technical
support program. Make such farmers commit to a five year program with penalties for
dropping out or underperformance.
4) Link such farmers to sapling nurseries for inputs and develop a technical support
program for such farmers.
5) Make Taluka Agriculture Officer responsible for generating registrations of farmers
interested in Horticulture campaign with annual targets of farmer registrations
6) Maintain and publish database (on a special page on satara.nic.in or a special website
created for agri-marketing support) of such farmers to help easy identification by
potential buyers
7) Hire an independent agency/call centre to maintain track of outreach to farmers by
calling up the database farmers on a periodic basis.
Crop
Demonstration
Farmer Training
Farmer
Collective
Service Centres
Group
Formation
Exposure visits
DMMMSAMB
Within
state
Annexure 6, 7, 8, 9:
Constraints, Strategies
and Proposed
Interventions for
Promoting Market Led
Agriculture Production
in cereals, pulses,
oilseeds, fruits &
vegetables
Annexure 11:
Constraint in market
led agricultural
production
Outside
state
Within
state
Outside
state
Annexure 5 Constraint analysis on
existing marketing
arrangement
PD ATMA
in
collaboratio
n with
DSAO
Budget & Time Frame
to be made by ATMA:
Leverage on MACP
Scheme and/ or Agri
Entrepreneurs scheme
under ACABC
A comprehensive action plan for the time period of 2012-2017 was developed by the
team in VANAMATI detailing the specific approaches required to be taken for each crop
category- Cereals, pulses, oilseeds and fruits & vegetables. The team has classified the
action plan in terms of activities to be undertaken specific to: Crop demonstration; PHT
demonstration; Group formation; FCSC (grains); Pledge loans; Farmers training; Farm
school and Exposure visits (within state/ outside state). All these activities have been
proposed to solve for issues related to non adoption of package of practices and post
harvest practices along with the lack of market awareness. Additionally, the total costs of
implementing the action plan has been laid out after considering the availability of funds
from major institutions such as MACP, ATMA, MSWHC, NABARD, ISOPAM, NHM and
MWSIP. While most of the prescribed activities in the action plan may already be under
implementation, a reference to this action plan will further help in creating a strategic
approach to the development of the district. Please refer to Annexure 5 to 11 for the
action plan.
Potential Businesses
Furthermore, there is significant potential for additional value capture by the figs, tomato
and sugarcane farmers. The above analysis and recommendations will help strengthen
the infrastructure for cultivation of these crops in turn encouraging the growth and
establishment of processing units in the district. We found it useful to further understand
the business environment in Pune and identify potential business opportunities in the
district. Based on the data produced in the report and our assessment of the needs and
gaps of the district, we suggest potential areas for intervention across key crops
identified. The potential for value addition through processing at different levels to
increase efficiency, preserve quality and/or reduce wastage/spoilage was also taken into
account and assessed. A detailed analysis of all the business opportunities possible
across the main crops was conducted and three of the most beneficial business
opportunities for the district were shortlisted. The assessment evaluated each of the
above economic opportunities for the crops on the basis of the following scoring matrix
(on a scale of 1 to 3) to arrive at a shortlist of three promising business opportunities.
Parameter
Raw
availability
52 | P a g e
Score
material
1 – Less than 5% of gross cropped area under cultivation
2 – 5 to 15% of gross cropped area under cultivation
3 – >15% of gross cropped area under cultivation
1 – Low growth, small market size dependent on nature of business
2 – Medium growth, medium market size dependent on nature of
business
3 – High growth, large market size dependent on nature of business
Market potential
Complexity
operations
of
1 – Very complex technology/processes
2 – Moderately complex technology/ processes
3 – Simple technology/processes
Investment required
1 – More than Rs.50 lacs
2 – Between Rs.20 to 50 lacs
3- Less than Rs.20 lacs
Potential for impact
1 – 0% to 5% of the total number of farmers growing the crop
2 – 5 to 20% of the total number of farmers growing the crop
3 – >20% of the total number of farmers growing the crop
On the basis of the scoring exercise undertaken the following emerged as the most
promising business opportunities which can potentially be promoted among the farmer
groups in Pune:
Sr.
No.
1.
Business
model/opportun
ity
Fig Jam
manufacturing
unit
Focus
crop(s)
Figs
Value chain
impact
Primary
processing
Key considerations
Highly profitable
farmers
product
for
High latent demand in a large city
like Pune
Equipment is straightforward and
easy to operate.
2.
Ketchup
manufacturing
unit
Tomatoes
Primary
processing
Pune district is a tomato trading
hub for India so raw material is
easily and cheaply available.
Ketchup
is
already
established product.
an
Simple operations implying easy
replicability across farmer groups
3.
Sugarcane
planting service
provider
Sugarcane
Inputs
Sugarcane is one of the largest
crop in the district
High latent demand for the
service given the acute shortage
of farm labour
Planters are easy to operate and
maintain.
Encouraging the establishment of the above businesses will encourage production and
cultivation of crops and help farmers realize a better price for their produce
53 | P a g e
Review of ATMA
In order to ensure adoption of best practices in crop cultivation and encourage the
establishment of businesses in Pune, ATMA will need to create specific and structured
extension
programmes
and
interventions
using
the
above
information
and
recommendations. A scoring assessment of ATMA conducted by the TechnoServe team
on key parameters reveals ATMA Pune will have to focus more on convergence and
bringing line departments/schemes in ATMA’s work, carrying out impactful activities and
enhance adoption promoting innovation and new practices in the district. But at the
same as time, there is scope of improvement in overall coverage and outreach of ATMA
in the district, plan v/s achievement as defined in Annual Action Plan and utilization
percentage of received fund, it would be good if it can bridge the gap with enhanced
focus.
One of the main focuses of ATMA Pune is on vegetables. As a result, ATMA has done a
lot on the sorting and grading of the vegetables that has increased price realization at
the hand of producers.In onion, ATMA has promoted use of drip irrigation/fertilization,
battery-operated pumps and raised-bed system of sowing besides they have also
promoted the use of potato planters and raised-bed system in potato.However, further
improvement and promotion of market led extension needs to be undertaken.
Specialised personnel with sound technical knowledge on marketing at the block level as
well as additional SMS with marketing knowledge at the block level quire to be recruited.
Additionally, regular training of the Block Technology Managers and Deputy Director
(Marketing) on concept of market led extension needs to be undertaken.
With the initiation of MACP and overall emphasis on Market led extension in general,
ATMA, Pune has been proactively gearing towards the same. However, ATMA Pune will
need to play a critical role in helping establish infrastructure and policy. Amongst other
important undertakings, capacity building of ATMA staff through modular structured
training programs particularly on specific skills such as monitoring and evaluation,
market led extension, value addition and processing, and formation and strengthening of
FPOs will further improve the impact and execution of activities. Recruitment of key staff
members in ATMA along with creating an annual plan on detailed tasks and key result
areas for staff members will be helpful in streamlining processes and implementing
activities. Finally, regularly monitoring work at ATMA and documenting the processes
and progress in quarterly and annual reports will help ATMA create impact through its
54 | P a g e
activities and course correct their implementation strategies required so as to create the
most impact.
A broad action plan for ATMA is noted below:
Action Areas
Description
When
A. Strategy
i) Articulation of key
focus areas based
on gap
assessment
ii) Strategic cum
planning workshop
with AMC on key
focus areas
iii) Focus on market
led extension on
the identified
priority and
emerging crops
iv) Focus on
strengthening of
Farmer Interest
Groups and
Producer
Companies
Identify key gaps through following:
o Review of SREP, MSS and this study
o Sample need assessment exercise through PRA
and other tools
Articulate focus areas based on the above
Discuss focus areas with AMC members
Build consensus and develop broad initiatives that
can be promoted
Communicate the focus areas and broad initiatives to
BTTs
Key crops identified are: Rice, Soybean,
Vegetables, Jowar, Wheat, Sugarcane, Onion,
Grapes, and Pomegranate
Rice–some of the initiatives that can be taken up
by ATMA Pune are:
o Introduction of new Rice variety
o Promotion of Rice milling through Producer
group & development of Rice brand
o Training on identified quality of Rice
Vegetables – In Vegetables, initiatives that can be
promoted are:
o Farmers need to be exposed to different
markets to understand the different grades and
market prices;
o Facilitate farmers’ access to storage; and inform
farmers on the daily market prices through SMS
based system.
o Facilitation of contract farming can also be
undertaken under PPP mode
Identification of the gap areas as reflected in the
grading exercise
Prepare customised plan for each of the FIGs under
different grades for strengthening
Allocate man power to handhold FIGs on a regular
basis
Initiate activities (preferably economic) to encourage
FIGs to actively involve
Yearly once before
Annual Action Plan
preparation
(January-February)
The farmers need to be selected through a set of
criteria
AMC to develop a set of criteria and the same can be
approved by GB
Following are the suggestive criteria:
o Farmer having diversified farming system
o Farmer currently engaged in agriculture and is
Immediate
Yearly once before
Annual Action Plan
preparation
(January-February)
Throughout the year,
particularly before
harvesting of the
identified crops.
Immediate;
Planning and
activities to be
reviewed every
month
B. Structure
v) Develop selection
criteria for nonofficial members
through pre-set
criteria
55 | P a g e
located in the village/place of farming
o Demonstrated use of new technology having
good relationship with research institutions or
agencies in the business of promoting agriculture
o No current or past engagement/relationship with
political parties; or have hold any positions at
district or Taluka level
o Literate and have ability to read and write (higher
education is preferable but not essential)
Orientation of members on their roles and
responsibilities
Quarterly meetings for GB
Monthly meetings for AMC
Ensure attendance and participation of members
through involving members in the regular work of
ATMA
Orient the BFAC, DFAC and AMC members on
their roles and responsibilities
Create plan for the members to undertake
monitoring function on monthly basis
Include specific agenda to discuss the feedback
from the BFAC, DFAC and AMC members post
their visits in their monthly meetings
vi) Functioning of
GB and AMC
through
orientation and
regular meetings
vii) Involve BFAC,
DFAC and AMC
members in regular
monitoring of
ATMAs work
C. Staff
viii)
Building
skills of ATMA staff
through modular
structured training
programs
ix) Recruitment of
key staff
x) Annual Planning
for key staff and
articulation of Key
Result Areas
(KRAs)
56 | P a g e
Immediate
Throughout the year

Following are the suggested trainings for
o Project Director – Project Formulation and
Management, Market led Extension, Monitoring
and Evaluation, Networking and Negotiations
o Deputy Project Director (Marketing) – Market Led
Extension, PHM, Value Addition and processing
o Deputy Project Director (Research): Research
methodology, farm schools, demonstrations,
trainings, crop based trainings on new technology
o BTM – Concepts of Market led Extension, PostHarvest Management in the key crops, Value
addition and Processing
o SMS – Formation, strengthening of FIGs, CIGs,
FPOs, New agriculture practices and technologies
of at least on focus crop of their respective blocks
o Farmer Friend – Group Dynamics, Formation and
strengthening of FPOs
Following vacancies need to be filled up:
Project Director – 1
BTM – 2
SMS – 18; preference for candidates having skills
and experience on marketing of agro-produce
Each ATMA staff to outline and articulate their Key
Result Areas (KRAs)
Goals to be based tightly on the key identified
priority areas and annual action plan
BTMs and SMS to spend minimum of 50% of their
time in field working with farmers and FIGs
A fortnightly work plan to be made at the outset of
the month and verified/approved by TAO and DPD
Yearly, spread
evenly across the
year
Immediate
Annual (post
finalisation of
Annual Work
plan)
Every month
D. System
xi) Improve Annual
Action Planning
process by
detailing the key
activities at the
block and District
level and getting
advisory support
from Farmers
Advisory
Committee and
BTT members
xii) Documentation of
ATMA’s work
through a quarterly
and annual report.
xiii)
Annual
evaluation by
involving experts

Communicate the key focus and intervention areas
to BTT/BTM as planned by the AMC
Use detailed template to support the BAP/DAP
template
Develop a roster of activities and advertise the
Block and District level activities through websites,
SMS, print media and putting the same at common
places
Maintain a transparent and stricter guidelines for
selection of beneficiary
Review of the plans versus achievement to be
undertaken monthly at the Block level at BTT/BFAC
meetings
ATMA to produce a two to three page report (both
physical and financial) on the activities undertaken
in the blocks
These quarterly reports to be translated in as
Annual report
ATMA to undertake annual evaluation of its work
through hiring professional consultants at the District
level
Annual while
preparation of
Annual Action
Plan
Monthly
Quarterly and
compilation to be
done by the end of
every year
Annual
In addition to ATMA, the Agriculture Marketing Experts (‘AME’) of the districts along with
other officials will play a critical role in identifying and implementing the district plan so as
to encourage business activity. The district AMEs will need to develop a plan to
encourage contract farming, direct selling and processing industries. Furthermore, the
AMEs must identify the potential industries for the main crops of the district and the
market requirement and demand from companies and processors. This will enable a
detailed approach to encouraging business activity in the district and thus ensuring
farmers receive a better price for their crops.
57 | P a g e
ANNEXURES
Annexure – 1 Rural haats in the district
RURAL HAAT IN DISTRICT
Name of
taluka
Sr.No.
1
2
Khed
Ambegoan
58 | P a g e
Name of Rural
Haat
Rajgrnagar
chakan
Wada
Pite
Dehane
Kunde Bk.
Amboli
Dawadi
Marakal
Kadus
Wafgaon
Chas
Kanersar
Tokawade
Manchar
Avasari
Kalamb
Peth
Ghodegaon
Taleghar
Shinoli
Mahalunge Padwal
Loni
Pargaon
Week Day
of Rural
Haat
Friday
Saturday
Saturday
Thursday
Wednesday
Tuesday
Sunday
Tuesday
Tuesday
Wednesday
Tuesday
Tuesday
Thursday
Tuesday
Sunday
Thursday
Saturday
Wednesday
Friday
Thursday
Tuesday
Monday
Wednesday
Friday
Major
Commodities
Marketed
Onion,Potato,Garlic,Fruits,Vegetable
Onion, Potato, Garlic, Fruits, Vegetable
No. of Villages
Connected
24
12
10
12
7
6
8
6
5
12
8
7
5
5
10
8
7
12
11
15
9
7
5
6
Annual Market
Fee Collected by
Grampanchyat
(Av. Of 5yrs.)
8,750
6,910
1,650
550
1,610
625
510
315
410
515
325
285
310
285
8,970
895
940
1,015
3,515
2,100
1,800
970
680
490
3
4
5
6
59 | P a g e
Junnar
Daund
Baramati
Shirur
Junnar
Belha
Otur
Aane
Pimpalwandi
Narayangaon
Madh
Yavat
Kedgaon
Warwand
Pargaon
Rahu
Patas
Kurkumbh
Khadaki
Ravangaon
Devalgaon Raje
Pandare
Sangavi
Malegaon
Katewadi
Songaon
Manajinagar
Malwadi
Baramati Ganesh
Market
Karahati
Khandaj
Supe
Nirawangaj
Mekhali
Jalgaon
Sirsufal
Shirur
Talegaon Damdhere
Pabal
Sunday
Monday
Thursday
Thursday
Thursday
Saturday
Saturday
Friday
Tuesday
Thursday
Thursday
Wednesday
Monday
Thursday
Friday
Tuesday
Wednesday
Tuesday
Friday
Daily Morning
Saturday
Tuesday
Saturday
Wednesday
Thursday
Monday
Wednesday
Wednesday
Tuesday
Wednesday
Sunday
Friday
Saturday
Monday
Friday
Tomato,Onion,Cabbage,Other all
Vegetables
178
Cereals & Vegetables
9
9
6
6
10
7
7
5
5
6
Fruits, Vegetable, Cereals & Pulses.
68
Vegetables & Fruits.
20
15
8
12,95,420
5,09,400
3,37,200
36,400
2,88,270
4,85,200
1,57,280
1,07,190
1,30,000
1,20,000
5,00,000
2,00,000
1,00,000
7
Indapur
8
Purandar
9
Baramati
(Purandar
Area)
Haveli
60 | P a g e
Jabut
Wadgaon Rasai
Kawathe Yamai
Koregaon Bhima
Malthan
Ranjangaon Ganpati
Nhavara
Mandangaon Pharata
Takalihaji
Sikarapur
Nimone
Bhigwan
Nimgaon
Walchandnagar
Bawada
Shelgaon
Palasdev
Loni-Devkar
Sansar
Lasurne
Kalas
Athurne
Bijawadi
Nirwangi
Pimpri Bk.
Lakhewadi
ShetphalGadhe
Kalashi
Akole
Wednesday
Monday
Thursday
Thursday
Tuesday
Wednesday
Sunday
Friday
Sunday
Sunday
Wednesday
Sunday
Saturday
Tuesday
Friday
Tuesday
Monday
Thursday
Sunday
Monday
Tuesday
Wednesday
Wednesday
Tuesday
Thursday
Nira
6
4
6
4
5
4
5
6
4
6
3
1,00,000
1,00,000
60,000
1,50,000
80,000
1,00,000
1,00,000
1,50,000
50,000
1,00,000
30,000
Fruits, Vegetable, Cereals & Pulses.
144
Wednesday
Brinjal, Cauliflower, Tomato, Other
Vegetables& Fruits
10
2,50,000
Kohrale
Saturday
All Vegetable & Fruits
7
45,674
Wagholi
Theur
Tuesday
Wednesday
Cereals & Vegetables
15
6
Saturday
10
Bhor
Uruli-kanchan
Lohgaon
Fursungi
Kunjirwadi
Loni-kalbhor
Bhor
Nasarapur
Sunday
Sunday
Thursday
Tuesday
Saturday
Tuesday
Sunday
14
5
8
9
10
80
25
Vegetables
5,00,000
1,40,000
Annexure – 2 Livestock Markets in the district
LIVESTOCK MARKET
Week Day
of Market
Annual Market
Fees Collected
(Average of last
5yrs) (2008-09 to
2012-13)
Manage by
Whom?
Cow,
Buffalo,Bull,Goat,Sheep,Horse,Donkey
etc.
Saturday
64,46,026
APMC Khed
Ambegaon
Goat, Sheep
Wednesday
2,69,615
APMC Manchar
Belha
Junnar
Buffalo, Bull, Goat, sheep
Monday
2,17,230
APMC Junnar
Aalephata
Junnar
Cow
Thursday
7,25,637
APMC Junnar
Sr.
No.
Name of
Livestock
Market
Taluka
Major Types of
Animals
Marketed
1
Sub-Market Yard
Chakan
Khed
2
Loni
3
4
61 | P a g e
5
Yavat
Daund
Cow, Buffalo, Bull, Goat, Sheep
Friday
8,03,952
Grampanchayat
&APMC Daund
6
Jalochi
Baramati
Thursday
17,51,671.2
APMC, Baramati
7
Shirur
Shirur
Saturday
5,34,703.4
APMC Shirur
8
Talegaon Damdhere
Shirur
Monday
2,31,254.8
APMC Shirur
9
Bhigwan
Indapur
Sunday
5,69,852
APMC Indapur
10
Nimgaon-Ketaki
Indapur
Saturday
5,36,987
APMC Indapur
11
Shelgaon
Indapur
Tuesday
4,37,569
Gampanchayat
12
Saswad
Purandar
Monday
2,60,586
Sub-Market APMC
Saawad
13
Kikavi
Bhor
Cow, Buffalo, Bull
Saturday
2,34,258
APMC Bhor
62 | P a g e
Annexure – 3 Milk collection centers
MILK COLLECTION CENTERS
Sr. No.
Milk Collection Center
1
2
Pite
Wada
3
4
5
6
7
8
9
10
Manchar
Manchar
Kondhapuri
Kondhapuri
Shirur
Aadhalgaon
Aadhalgaon
Takali-bhima
11
Indapur
12
Gokhali
13
Tarangwadi
14
15
16
Bhor
Bhor
Kikavi
63 | P a g e
PVT. Or Co-op.
Taluka
Khed
Pune Jilha Sahakari Dudh
Utpadak Sangh Ltd.Pune
Katraj Dairy (Co-op.)
Govardhan Dairy (Pvt.)
Kondhapuri Sangh (Co-op.)
Suruchi
Sahyadri
Urja
Mauli
Raghunandan
Dudhganga,Dudh Utpadak
Sahakari Sanstha,Indapur (Coop.)
Mangalsidhi Multipurpose
Multistate Sahakari
Sangh,Gokhali(Co-op)
Sonai Dudh Utpadak Prakiya
Sangh,Tarangwadi (Pvt.)
Co-operative
Private
Private
Khed
Ambegaon
Ambegaon
Shirur
Shirur
Shirur
Shirur
Shirur
Shirur
Average Daily Collection of the
last 5 years
Lean
Flush Season
Season
22,000
13,500
4,297
2,989
42,000
37,800
41,000
39,000
34,300
29,300
21,000
25,300
20,700
16,500
19,800
17,000
14,700
13,200
11,900
12,600
37,000
16,200
34,500
14,000
36,000
10,300
20,500
2,500
15,500
6,100
18,800
2,200
Indapur
Indapur
Indapur
Bhor
Bhor
Bhor
Annexure – 4Commodity wise grades
Commodity wise Grade
Veriation in Price as
compared to Av. Price
( % more or Less )
Local Grade Name & Specification
Sr.
No.
Commodity
Grade 1
Local
name
1
Wheat
Specification
Grade 2
Local
name
Specification
HD-2189
%of weviled
grains by
weight above
1% to 4%.
FM-0.75%,
Medium
Density
Lokwan
Clean grains (High
density),
Ovalshape,big size,
% of weviled grains
by weight-1%, FM0.75%
B Grade
Moisture13%.Immature
beans,
shrivelled,
discolour-7%
Grade 3
Grade
1
Grade
2
Grade
3
Local
name
Specification
Local/Barik
%of weviled grains
by weight above
4% to 7%. FM-1%,
low Density
1800
1650
1420
Kala/Juna
Danki
Blakish colour,
moisture-14
%.Immature beans,
shrivelled,discolour10%
3450
3215
2900
2
Soybean
Jad
Piwla
Yellowish colour,
moisture 12 %.FM2%,Immature
beans,
shrivelled,discolour5%
3
Maize
Lal
Clean, Moistureless than 14 %
B Grade
Moisture-1416%
C Grade
Moisture above
16%
1570
1345
1220
4
Onion
Garawa,
Halwa
Size diameter
60+mm, Having
upper cover,
Garawa,
Halwa
Size diameter
40 to 55 mm,
Golti,
Chigali
size diameter below
40 mm.
764
621
540
5
Tomato
A Grade
Colour Greenish
red, Big size
B Grade
Colour red,
Middle size
C Grade
Dark red, small size
889
751
654
64 | P a g e
Annexure 5 - Constraint analysis on existing marketing arrangement
F-Full GAP, N-No GAP, P-Partial Gap
NAME OF APMC MARKET
Sr.
No
.
1
2
Infrastructure / Process
Storage to farmers produce
(Godown)
Adequate certified electronic
weighing
Khe
d
Ambegao
n
Junna
r
Shiru
r
Indapu
r
Baramat
i
Daund
Puranda
r
Hawel
i
Mava
l
Bho
r
Velh
a
Mulsh
i
P
F
F
P
P
F
N
P
F
N
P
F
F
N
N
N
N
N
N
N
N
P
P
N
P
N
3
Auction Hall
N
P
N
N
N
N
N
N
P
F
N
P
N
4
Platform Shaded
P
F
N
N
N
N
N
N
F
F
P
F
N
5
Roads
P
N
P
N
N
N
N
N
P
F
P
P
N
N
F
N
P
P
N
P
P
F
F
P
F
N
P
N
N
N
N
N
N
N
N
P
N
P
N
6
7
Banking service for the
farmers
Toilets, guest house to
farmers/Traders
8
Street Light
N
N
N
N
P
N
N
N
P
P
N
P
N
9
Drinking Water Facility
N
N
N
N
N
N
N
N
N
P
N
N
N
N
N
N
N
N
N
N
N
N
F
N
F
N
N
F
F
F
F
P
F
F
F
F
F
F
F
P
N
N
P
P
N
N
N
P
F
P
P
P
10
11
12
Use of electronic display
boards
Solid waste management
unit
Fencing/Wall Compound
Process/Trading/Marketin
g Practices
13
Open auction
N
N
N
N
N
N
N
N
N
P
N
N
N
14
Pack House for F&V
F
F
F
F
F
P
F
F
F
F
F
F
F
15
Marketing charges
N
N
N
N
N
N
N
N
N
P
N
N
N
16
Use of electronic display
boards
N
F
N
N
P
N
N
N
N
F
N
F
N
65 | P a g e
17
18
Cold Storage
Cleaning Unit of Food
Grains/Vegetables
F
F
N
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
P
P
P
F
F
F
F
F
Annexure 6 - Constraints, Strategies& Proposed Interventions for Promoting Market Led Agriculture Production in Cereal crops
Sr.
No.
Issues
Strategy
Activity
Source of Fund
during project
period
Unit
Unit
cost
(Rs)
Total
Units
Total cost
(lakh)
1
Non adaptation
Package of
practices for
improving quality
of grains
Promotion of pre harvest practices
for bridging gaps identified in table.
Crop
Demonstration
MACP
0.40 ha
6000
400
18.00
Annexure 7 - Constraints, Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in pulses crops
Sr.
No.
Issues
Strategy
Activity
Source of Fund
during project
period
Unit
Unit
cost
(Rs)
Total
Units
Total cost
(lakh)
1
Non adaptation
Package of
practices for
improving quality of
grains.
Promotion of pre-harvest practices
Crop
Demonstration
MACP
0.40 ha
7000
200
11.00
Annexure 8 - Constraints, Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in oilseed crops
Sr.
No.
Issues
Strategy
Activity
Source of Fund
during project
period
Unit
Unit
cost
(Rs)
Total
Units
Total cost
(lakh)
1
Non adaptation
Package of
practices for
improving quality
of grain.
Promotion of preharvest practices
for bridging gaps identified in
Table.
Crop
Demonstration
MACP
0.40ha
8000
250
16.25
66 | P a g e
Annexure 9 - Constraints, Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in Fruits &
Vegetable crops
Sr.
No.
Issues
Strategy
Activity
Source of Fund
during project
period
Unit
Unit
cost(Rs)
Total
Units
Total
cost
(lakh)
1
Non adaptation
Package of
practices for
improving quality
of grading
for bridging gaps identified in Table.
Crop
Demonstration
MACP
0.20
ha
7000
300
16.50
Annexure 10 - Constraints, Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in Flower crops
Sr.
No.
Issues
Strategy
Activity
Source of Fund
during project
period
Unit
Unit
cost(Rs)
Total
Units
Total
cost
(lakh)
1
Non adaptation
Package of
practices for
improving quality
of grading
Crop
Demonstration
MACP
0.10ha
7000
60
1.55
67 | P a g e
Annexure 11: Constraint in market led agricultural production
Crop
Sr. No
Wheat
Technology for Market Led Production
Recommendation
1
Farmers organized in Group
Farmers should be organized in group CIG, FIGs,PA,PGs
etc.
2
Crop Variety fetching good prices vis a vis
having good productivity
Lok-1 ,HD 2189, MACS-6222, Panchwati, HI-1544
3
Post Harvest Technology
To avoid distress sell ,storage in accredited warehouses
& avail pledge loan from bank
A
Primary Processing
Adaption
F
P
F
P
P
a
Grading
1.Grading For forward market: 1.Damaged Kernel (Other
than infestation damaged 2% max,Infestation damaged
Kernel 1% basis), Other edible grains 2% max,
Shrunken/Shriveled/Broken grains 5% basis ,Infestation
damaged Kernel 11%Basis.
b
Packaging
Jute bags, Polythene Impregnated jute bags, Cloth bags
etc of 50 kg for transportation & Handling
P
c
Preventive Measures to protect from
stored grains pest
Proper moisture ,Store in warehouse ,Fumigation
P
d
Storage
Moisture should be maintain at 12%
P
e
Value Addition
Homestead products like rawa, suji , noodles etc.
B
b) Marketing
a
Access to Market Information and
Intelligence
Use of AGMARK, MSAMB websites, News paper ,Radio
,TV etc
b
Pledge loan Availement
To avoid distress sell ,storage in accredited warehouses
& avail pledge loan from bank
F
c
Packaging for retail sell
Wherever demand exist 5 &10 packing should be tried
F
68 | P a g e
P
F
P
N
d
Product aggregation
Small marginal farmers should organize in producer
groups & aggregate produce .
F
e
Contract farming
Promote the contract farming with Public/Private
Partnership .
F
f
Participation in commodity
Exchange/Forward markets
Organize in producer groups aggregate produce & use
commodity exchange as alternative market
F
Crop
Sr.
No.
Gram
Adoption
Recommendation
F
P
1
etc.
2
Crop Variety fetching good prices
Vijay, Digvijay, G-12
3
A
Primary Processing
a
Grading
1. Whole- Moisture-10%, FM-0.5-1.50%. 2. Split
Pulses(Dal)- Moisture-14%, FM-1%
P
b
Packaging
Jute gunny bags of up to 50 kg should be used for better
handling & avoiding post harvest loss.
P
c
Preventive Measures to protect from stored
grains pest
P
d
Storage
At room temperature with 9-12% moisture level in Jute
bags of 50 kg, New improved bins
P
e
Value Addition
Homestead products
P
B
Marketing
a
Intelligence
,TV etc
P
69 | P a g e
F
`
P
N
b
To avoid distress sell ,storage in accredited warehouses &
avail pledge loan from bank
c
5 &10 packing should be done
d
Product aggregation
F
e
Contract farming
Partnership.
F
f
F
CROP
Sr. no.
F
P
Maize
Recommendation
Adaptation
F
P
1
etc.
2
PAC-751, Pioneer, CP-808,
3
A
Primary Processing
a
Grading
b
Packaging
Jute gunny bags of up to 50 kg should be used for better
handling & avoiding post harvest loss.
P
c
grains pest
P
d
Storage
At room temperature with 9-12% moisture level in Jute
bags of 50 kg, New improved bins
P
e
Value Addition
Homestead products
P
B
Marketing
70 | P a g e
Whole- Moisture-12%, FM-0.5-1.50%.
F
P
P
N
a
Intelligence
,TV etc
b
F
c
F
d
Product aggregation
F
e
Contract farming
Partnership.
F
f
F
Crop
Sr.
No.
P
Soybean
Adaption
Recommendation
F
P
1
Farmers should be organised in groups CIG,
FIGs,PA,PGs etc.
2
JS-335, JS-9305, MAUS-71
P
3
Post-Harvest Technology
A
Primary Processing
a
Grading
Grading for Forward Market-Moisture-12%, Foreign
Matter-2%, Damaged grains-2%, Green grains -5%
P
b
Packaging
Should be in Jute Gunny bags of various sizes from 50
kg for transport and storage.
P
c
grains pest
Proper moisture ,Store in warehouse, Fumigation
P
d
Storage
Storage should be done at room temperature with 12-14%
moisture level in Gunny Bags
P
71 | P a g e
F
N
Soya products like Soya milk , Roasted grains, Mixed in
wheat flour
e
Value Addition
B
Marketing
a
Access to Market Information and Intelligence
,TV etc.
P
b
P
c
Packaging for retail
Wherever demand exist may be tried
P
d
Product aggregation
Small & marginal farmers should organize in producer
F
e
Contract farming
Partnership as Soya solvent plants.
F
f
Participation in commodity Exchange/Forward
markets
Organize in producer groups aggregate produce &try this
as alternative market
F
Crop
Sr.
No.
F
Onion
Adoption
Recommendation
F
P
1
etc.
2
Agrifound light Red, Agrifound Dark Red, Fursungi
3
A
Primary Processing
a
Grading
In different sizes Grade 1 size 55 mm above , Grade 2
size 40 to 55 mm, Grade-3/Golti size 40 mm below.
P
b
Packaging
Jute gunny bags of up to 50 kg/10 kg should be used for
better handling & avoiding post harvest loss.
P
c
grains pest
Use of sulphur, carbendazim during storage.
P
72 | P a g e
F
`
P
N
d
Storage
In onion shed having proper ariation, Onion shed as per
NHRDF guidelines.
P
e
Value Addition
Preparation of onion flex
P
B
b
Marketing
Intelligence
,TV etc
Storage in onion shed
c
d
Product aggregation
e
Contract farming
Partnership.
F
f
F
a
Crop
P
F
P
F
Pomegranate
Sr.
No.
1
2
A
Primary Processing
Adoption
Recommendation
etc.
Bhagwa, Mrudula, Super Jumbo
a
Grading
In different sizes Grade 1 weight 250 gms and above,
clean fruit no thrips marks, no punchare, no sunburn
marks, even colour , Grade 2 weight 200-250 gms, Grade3/size below 200 gms.
b
Packaging
In Crates or carbord boxes of 2 kg,4 kg.
c
grains pest
d
Storage
e
Value Addition
73 | P a g e
F
P
F
`
P
P
P
P
Precooling and Storage in cold store at 5 degree cencius,
Preparation Anar dana, Pomegranate juice, Direct sell of
Ariels
F
F
N
B
Marketing
a
Access to Market Information and Intelligence
b
c
2 kg /4kg boxes
F
D
Product aggregation
F
E
Contract farming
Partnership.
F
F
Participation in commodity Exchange/Forward
markets
F
74 | P a g e
,TV etc
P
F
Annexure 12. Month wise crop arrivals
APMC Khed Avg. Arrival & Avg. Price of Onion (2008-12)
APMC: Khed (2008-09 to1213)
Crop : Onion
Jan
67270
Avg
Price
(Rs.)
1438
Feb
252461
992
Mar
181341
685
Apr
57103
445
May
17821
438
Jun
9341
590
Jul
6979
644
Aug
6184
804
Sep
26534
826
Oct
4872
1011
Nov
5339
1188
Dec
12195
1395
Max Price:
1438
Month :
Jan
Month
Avg Arrival
(Qtl.)
75 | P a g e
300000
250000
1600
1400
1200
200000
150000
100000
1000
800
600
400
50000
0
APMC: Khed
Crop: Onion
200
0
Avg Arrival (Qtl.)
Avg Price (Rs.)
APMC Khed Avg. Arrival & Avg. Price of Potato (2008-12)
30000
1200
25000
1000
20000
800
15000
600
10000
400
5000
200
APMC: Khed(2008-09 to12-13)
Crop : Potato
Month
Avg
Arrival
(Qtl.)
Avg
Price
(Rs.)
Jan
21946
688
Feb
24121
632
Mar
14723
790
Apr
6188
825
May
7881
854
Jun
8903
864
Jul
8767
940
Aug
9003
920
Sep
9513
968
Oct
12122
906
Nov
8033
946
Dec
9549
Max
Price:
863
Month :
Sep
76 | P a g e
968
0
Avg Arrival (Qtl.)
Avg Price (Rs.)
0
Jan Feb Mar Apr May Jun
Jul
Aug Sep Oct Nov Dec
APMC: Khed
Crop: Potato
APMC Khed Avg. Arrival & Avg. Price of Garlic (2008-12)
APMC: Khed(2008-09 to12-13)
Crop :Garlic
Month
Avg
Arrival
(Qtl.)
5000
4500
30
Avg
Price
(Rs.)
Jan
23
2450
Feb
18
2363
Mar
19
2250
Apr
11
2253
May
20
2560
Jun
19
2558
Jul
19
3335
Aug
16
3800
Sep
17
4498
Oct
24
4725
Nov
29
4718
Dec
28
Max
Price:
2250
Month :
Oct
77 | P a g e
35
4725
4000
25
APMC:
Khed
Crop:
Garlic
3500
3000
20
2500
Avg Arrival (Qtl.)
15
2000
Avg Price (Rs.)
1500
10
1000
5
500
0
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
APMC Khed Avg. Arrival & Avg. Price of Graundnut (2008-12)
APMC: Khed(2008-09 to12-13)
Crop : Graundnut
Month
Avg
Arrival
(Qtl.)
Avg
Price
(Rs.)
Jan
1013
4137
Feb
480
4262
Mar
287
4218
Apr
204
3770
May
663
3410
Jun
1515
3175
Jul
225
2910
Aug
141
3362
Sep
603
2945
Oct
2327
3327
Nov
1419
3340
Dec
1134
Max
Price:
4018
Month :
Feb
78 | P a g e
4262
2500
4500
4000
2000
3500
3000
1500
2500
2000 Avg Arrival (Qtl.)
1000
1500
Avg Price (Rs.)
1000
500
500
0
0
Jul Aug Sep Oct Nov Dec
APMC:
Khed
Crop:
Groundnut
APMC Manchar Avg. Arrival & Avg. Price of Onion (2007/8-12)
APMC: Manchar(2007-2012)
Crop : Onion
Avg
Arrival
(Qtl.)
Avg Price
(Rs.)
4000
3500
Jan
0
0
Feb
8444
1300
Mar
77270
1405
Apr
145948
1205
May
203298
1577
Jun
193363
2163
Jul
191829
2100
Aug
189798
3700
Sep
149371
3240
Oct
129017
1239
Nov
59348
1487
Dec
24739
Max
Price:
Month :
1270
79 | P a g e
250000
3700
Aug
200000
APMC: Manchar
Crop: Onion
3000
2500
150000
100000
2000
Avg Arrival (Qtl.)
1500
Avg Price (Rs.)
1000
50000
500
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
APMC Manchar Avg. Arrival & Avg. Price of Fenugreek (2007/8-12)
Crop : Fenugreek
Avg Arrival
(Qtl.)
Avg Price
(Rs.)
2000000
1600
1800000
1400
Month
1600000
APMC:
Manchar
Crop:
Fenugreek
Jan
727224
851
Feb
1083400
828
1400000
Mar
1090105
755
1200000
1000
Apr
469864
1226
May
811439
1214
1000000
800
Avg Arrival (Qtl.)
Jun
836061
1201
800000
600
Avg Price (Rs.)
Jul
859679
1251
600000
Aug
1043834
876
400000
Sep
285173
1351
Oct
798647
1063
Nov
1750934
885
Dec
973960
745
Max Price:
1351
Month :
Sep
80 | P a g e
1200
400
200
200000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
0
APMC Manchar Avg. Arrival & Avg. Price of Coriander (2007/8-12)
1600000
Month
Crop : Coriander
Avg Arrival
Avg Price
(Qtl.)
(Rs.)
1400000
Jan
1007755
763
1019766
711
Mar
1014396
1051
800000
Apr
781987
2155
600000
May
722184
1575
Jun
955600
1551
Jul
848115
1801
Aug
1408140
951
Sep
900628
1426
Oct
778163
1701
Nov
1010125
825
Dec
977377
1451
Max Price:
2155
Month :
Apr
APMC:- Manchar
Crop: Coriander
2000
1200000
Feb
81 | P a g e
2500
1000000
1500
Avg Arrival (Qtl.)
1000
400000
500
200000
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Avg Price (Rs.)
APMC Manchar Avg. Arrival & Avg. Price of Cabbage (2007/8-12)
9000
100
8000
90
7000
80
Jan
492
25
Feb
729
53
Mar
321
90
Apr
458
90
6000
May
381
75
5000
Jun
599
65
4000
Jul
654
75
3000
Aug
674
43
Sep
7686
23
Oct
3587
Nov
Dec
82 | P a g e
APMC:
Manchar
Crop: Cabbage
70
60
50
40
30
2000
20
23
1000
10
2641
20
0
7745
28
Max Price:
90
Month :
Mar
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
0
Jan
Month
Crop : Cabbage
Avg Arrival
Avg Price
(Qtl.)
(Rs.)
Avg Arrival (Qtl.)
Avg Price (Rs.)
APMC Manchar Avg. Arrival & Avg. Price of Cauliflower (2007/8-12)
Crop : Cauliflower
Avg Arrival
(Qtl.)
Avg Price
(Rs.)
2500
120
Month
65
Jun
1870
70
Jul
1795
88
Aug
1129
63
Sep
1927
100
Oct
1988
78
Nov
1863
35
Dec
2228
33
Max Price:
100
Month :
Sep
83 | P a g e
60
1000
Avg Arrival (Qtl.)
Avg Price (Rs.)
40
500
20
0
0
Dec
2027
Oct
May
80
1500
Nov
55
Sep
55
2135
Aug
2259
Apr
Jul
Mar
100
2000
Jun
60
May
1987
Apr
Feb
Mar
45
Feb
1812
Jan
Jan
APMC: Manchar
Crop: Cauliflower
APMC Junnar Avg. Arrival & Avg. Price of Rice (2009-13)
APMC: Junnar ( 2009-13)
Crop : Rice
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
Jan
2315
2487
Feb
631
2272
Mar
28142
1801
Apr
52
1986
May
61
2212
Jun
85
2196
Jul
55
2409
Aug
52
2483
Sep
3191
2107
Oct
1772
2881
Nov
9670
2797
Dec
1822
1808
Max Price:
2881
Month :
Oct
84 | P a g e
30000
3500
25000
3000
APMC: Junnar
Crop: Rice
2500
20000
2000
15000
1500
Avg Arrival (Qtl.)
Avg Price (Rs.)
10000
1000
5000
500
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
APMC Junnar Avg. Arrival & Avg. Price of Bajara (2009-13)
APMC: Junnar ( 2009-13)
Crop : Bajara
228
1218
May
64
1316
Jun
153
1512
Jul
51
1258
Aug
91
1589
Sep
96
1643
Oct
52
1562
Nov
105
1826
Dec
230
1692
Max Price:
1826
Month :
Nov.
85 | P a g e
1200
600
400
1000
Avg Arrival (Qtl.)
800
Avg Price (Rs.)
600
400
200
200
0
0
Dec
Apr
Nov
1191
Oct
244
Sep
Mar
1400
800
Aug
1262
Jul
992
APMC:
Junnar
Crop: Bajara
1600
Jun
Feb
1000
May
1342
Apr
125
1800
Mar
Jan
2000
Feb
Avg Arrival
(Qtl.)
1200
Jan
Month
Avg
Price
(Rs.)
APMC Junnar Avg. Arrival & Avg. Price of Wheat (2009-13)
APMC: Junnar
Crop : Wheat
40000
35000
Jan
3956
1253
Feb
823
1714
Mar
34951
1403
Apr
377
1474
May
221
1593
Jun
292
1620
Jul
132
1749
Aug
162
1861
10000
Sep
4237
1802
5000
Oct
7255
1606
Nov
15478
2184
Dec
3049
1727
Max Price:
2184
Month :
Nov
86 | P a g e
2500
2000
30000
25000
APMC:
Junnar
Crop: Wheat
1500
20000
Avg Arrival (Qtl.)
1000
15000
500
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
Avg Price (Rs.)
APMC Junnar Avg. Arrival & Avg. Price of Chili (2009-13)
APMC: Junnar
40000
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
35000
APMC: Junnar
Crop: Chili
2500
30000
Jan
9308
2598
Feb
34782
1174
Mar
9215
1288
20000
Apr
1272
935
15000
May
899
1863
Jun
4681
1417
10000
Jul
9653
1626
5000
Aug
10744
1635
Sep
8486
903
Oct
9967
839
Nov
6672
1578
Dec
2233
1786
Max Price:
2598
Month :
Sep
87 | P a g e
3000
2000
25000
1500
1000
500
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Crop : Chili
Avg Arrival (Qtl.)
Avg Price (Rs.)
APMC Junnar Avg. Arrival & Avg. Price of Banana (2009-13)
APMC: Junnar
35000
1600
30000
1400
Crop : Banana
Avg Arrival
(Qtl.)
Jan
157
1000
742
Feb
1393
812
Mar
371
777
Apr
211
749
May
142
759
Jun
141
863
Jul
31694
1496
Aug
339
868
Sep
122
864
Oct
284
926
Nov
135
826
Dec
153
825
Max Price:
1496
Month :
Jul
88 | P a g e
1200
25000
20000
800
Avg Arrival (Qtl.)
600
Avg Price (Rs.)
15000
10000
400
5000
200
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
Avg
Price
(Rs.)
APMC: Junnar
Crop:
Crop:Banana
Chili
APMC Junnar Avg. Arrival & Avg. Price of Onion (2009-13)
APMC: Junnar
350000
2500
Crop : Onion
Jan
68858
1363
Feb
329698
1323
Mar
42926
761
Apr
20618
724
May
49151
751
Jun
132084
820
Jul
159955
821
Aug
114731
1347
Sep
122299
2156
Oct
190723
1462
Nov
67162
1703
Dec
61566
1352
Max Price:
2156
Month :
Sep
89 | P a g e
300000
2000
250000
1500
200000
Avg Arrival (Qtl.)
150000
1000
100000
500
50000
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
APMC: Junnar
Crop: Onion
Avg Price (Rs.)
APMC Junnar Avg. Arrival & Avg. Price of Potato (2009-13)
Crop : Potato
Month
Avg Arrival
(Qtl.)
Jan
1943
Avg
Price
(Rs.)
1030
90000
1600
80000
1400
70000
60000
Feb
77424
826
50000
Mar
1448
838
40000
Apr
390
922
May
851
1007
30000
Jun
3132
1229
20000
Jul
3270
918
Aug
1463
1350
Sep
839
1298
Oct
2378
1474
Nov
3379
1016
Dec
256
1122
Max Price:
1474
Month :
Oct
90 | P a g e
APMC: Junnar
Crop: Potato
1200
1000
800
Avg Arrival (Qtl.)
600
Avg Price (Rs.)
400
200
10000
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
APMC: Junnar
APMC Junnar Avg. Arrival & Avg. Price of Tomato (2009-13)
APMC: Junnar
Crop : Tomato
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
200000
4000
180000
3500
Jan
10330
3155
Feb
51662
3632
Mar
3849
1196
140000
Apr
5530
1167
120000
May
17557
952
Jun
35801
1747
Jul
148308
Aug
160000
APMC: Junnar
Crop: Tomato
3000
2500
100000
2000
Avg Arrival (Qtl.)
1836
80000
1500
Avg Price (Rs.)
183633
1188
60000
Sep
101924
918
40000
Oct
56183
1184
Nov
29365
1546
Dec
2467
1296
Max Price:
3632
Month :
Feb
91 | P a g e
1000
500
20000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
0
APMC Daund Avg. Arrival & Avg. Price of Wheat (2008-12)
APMC: Daund(2008-2012)
Crop : Wheat
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
16000
2000
14000
1800
1600
Jan
3859
1800
12000
Feb
3427
1810
10000
Mar
7326
1800
1200
Apr
15156
1350
8000
1000
Series1
May
7538
1360
6000
800
Series2
Jun
4870
1400
Jul
1951
1460
4000
Aug
1991
1600
2000
Sep
3105
1700
Oct
3567
1570
Nov
4689
1700
Dec
5225
1700
Max Price:
1810
Month :
Feb
92 | P a g e
0
0
0
0
0
1400
600
400
200
0
0
Jul
Aug Sep Oct Nov Dec
APMC:
DaundCrop:
Wheat
APMC Daund Avg. Arrival & Avg. Price of Jowar (2008-12)
Crop : Jowar
1411
2520
May
1057
2270
Jun
890
1910
Jul
648
2170
Aug
752
2000
Sep
1058
2000
Oct
1032
1640
Nov
464
1550
Dec
878
1900
Max Price:
2520
Month :
Apr
93 | P a g e
2000
1500
1500
1000
1000
500
500
0
0
Dec
Apr
2000
2500
Nov
1980
Oct
3510
Sep
Mar
3000
Aug
1820
Jul
1203
APMC: Daund
Crop: Jowar
2500
Jun
Feb
3500
May
1720
Apr
838
3000
Feb
Jan
4000
Mar
Avg
Price
(Rs.)
Jan
Month
Avg Arrival
(Qtl.)
Avg Arrival (Qtl.)
Avg Price (Rs.)
APMC Daund Avg. Arrival & Avg. Price of Bajara (2008-12)
1000
1800
Crop : Bajara
900
1600
800
1400
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
700
Jan
397
1600
Feb
229
1620
Mar
412
1650
Apr
888
1290
400
1200
600
1000
500
800
600
May
889
1370
300
Jun
637
1250
200
400
Jul
205
1400
100
200
Aug
246
1500
Sep
454
1550
Oct
426
1430
Nov
697
1450
Dec
584
1500
Max Price:
1650
Month :
Mar
94 | P a g e
APMC:
DaundCrop:
Bajara
Dec
Oct
Nov
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
0
Jan
0
Avg Arrival (Qtl.)
Avg Price (Rs.)
APMC Daund Avg. Arrival & Avg. Price of Gram (2008-12)
Crop : Gram
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
1000
5000
900
4500
800
4000
700
3500
APMC: Daund
Crop: Gram
Jan
59
4010
Feb
198
3350
Mar
932
3120
Apr
669
3350
600
3000
May
539
3740
500
2500
Avg Arrival (Qtl.)
Jun
549
4010
400
2000
Avg Price (Rs.)
Jul
188
4500
300
1500
Aug
172
4650
Sep
145
4580
200
1000
Oct
121
3900
100
500
Nov
126
4150
0
Dec
101
4100
Max Price:
4650
Month :
Aug
95 | P a g e
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
0
APMC Daund Avg. Arrival & Avg. Price of Maize (2008-12)
Crop : Maize
1800
Jan
475
1430
Feb
825
1400
Mar
1619
1340
Apr
165
1200
May
224
1190
1000
Jun
388
1150
800
Jul
90
1300
600
Aug
48
1400
Sep
63
1600
Oct
52
1500
200
Nov
55
1400
0
Dec
439
Max Price:
1400
1600
Month :
Sep
96 | P a g e
APMC: Daund
Crop: Maize
1600
1400
1200
Avg Arrival (Qtl.)
Avg Price (Rs.)
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
400
Feb
Avg
Price
(Rs.)
Jan
Month
Avg Arrival
(Qtl.)
APMC Indapur Avg. Arrival & Avg. Price of Maize (2009-13)
3500
APMC: Indapur
2500
Avg Arrival
Crop : Maize
3000
2000 Avg Price
Month
Avg Arrival
Avg Price
Jan
317
1900
2500
Feb
814
1900
2000
1500
Mar
2198
2100
Apr
3041
1900
1500
1000
May
1693
1951
Jun
1262
1700
Jul
1009
1851
Aug
760
1751
Sep
637
1700
Oct
1136
1611
Nov
515
1851
Dec
929
1851
Max Price:
2100
Month :
Mar
97 | P a g e
1000
500
500
0
0 APMC: Indapur
Jul
Aug Sep Oct Nov Dec
Crop: Maize
APMC Indapur Avg. Arrival & Avg. Price of Bajara (2009-13)
1000
APMC: Indapur
900
Crop : Bajra
Month
Avg Arrival
Jan
51
Avg Price
800
1525
700
Feb
25
1651
600
Mar
26
2600
500
Apr
66
1575
400
May
143
1675
300
Jun
194
1625
200
Jul
87
1500
100
Aug
109
1600
0
Sep
197
1575
Oct
859
1251
Nov
605
1475
Dec
336
1451
Max Price:
2600
Month :
Aug
98 | P a g e
3000
2500
Avg Arrival
Avg Price
2000
1500
1000
500
0
APMC: Indapur
Crop: Bajra
APMC Indapur Avg. Arrival & Avg. Price of Wheat (2009-13)
1400
APMC: Indapur
1200
Crop : Wheat
Month
Avg Arrival
Avg Price
Jan
411
1911
Feb
297
1900
Mar
369
2000
Apr
1174
2051
May
462
1975
Jun
356
1900
Jul
302
1900
Aug
229
1900
Sep
161
1800
Oct
332
1900
Nov
284
2000
Dec
230
2025
Max Price:
2051
Month :
Feb
99 | P a g e
2100
2050
Avg Arrival
Avg Price
2000
1000
1950
800
1900
600
1850
400
1800
1750
200
0
1700
1650
APMC:Indapur
Crop: Wheat
APMC Indapur Avg. Arrival & Avg. Price of Red-Maize (2009-13)
70000
APMC: Indapur
Crop : Red-Maize
Month
Avg Arrival
Avg Price
Jan
20197
1411
Feb
17300
1335
Mar
17159
1351
Apr
21506
1300
May
11251
1281
Jun
6485
1500
Jul
1987
1551
Aug
796
1521
Sep
577
1551
Oct
17711
1300
Nov
47933
1121
Dec
64467
1111
Max Price:
1551
Month :
Dec
100 | P a g e
1800
1600
60000
1400
50000
Avg Arrival
Avg Price
1200
40000
1000
30000
800
600
20000
400
10000
200
0
0
APMC: Indapur
Crop: Red-Maize
APMC Indapur Avg. Arrival & Avg. Price of Groundnut (2009-13)
1800
APMC: Indapur
Avg Arrival
Avg Price
Jan
13
4251
Feb
8
4500
Mar
4
4300
5000
1400
1200
Apr
14
4800
May
146
4200
600
Jun
528
3900
400
Jul
293
4000
Aug
349
3800
Sep
120
3811
Oct
82
3511
Nov
13
3300
Dec
1562
3550
Max Price:
4800
Month :
Sep
Avg Price
4000
1000
800
101 | P a g e
Avg Arrival
1600
Crop : Groundnut
Month
6000
3000
2000
1000
200
0
0
APMC: Indapur
Crop: Groundnut
APMC Indapur Avg. Arrival & Avg. Price of Onion (2009-13)
APMC: Indapur
1800
Crop :Onion
Month
Avg Arrival
Avg Price
Avg Arrival
1600
5000
1400
Jan
1328
1100
Feb
770
1651
1200
Mar
1540
900
1000
Apr
1761
750
May
1842
700
Jun
1102
1250
Jul
393
2000
400
Aug
178
2950
200
Sep
284
4004
Oct
1106
2510
Nov
1825
1800
Dec
1491
1100
Max Price:
4004
Month :
Sep
102 | P a g e
6000
Avg Price
4000
3000
800
600
2000
1000
0
0
APMC: Indapur
Crop: Onion
APMC Nira Avg. Arrival & Avg. Price of Gul (2009-13)
APMC: Nira ( 2009-13)
Crop : Gul
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
Jan
2499
2410
Feb
1969
2325
Mar
1624
2350
Apr
1077
2600
May
1899
2675
Jun
2171
2750
Jul
2971
3100
Aug
3255
3150
Sep
3670
3150
Oct
2509
3350
Nov
2327
3240
Dec
4334
3275
Max Price:
3350
Month :
Oct
103 | P a g e
30000
3500
25000
3000
APMC: Nira
Crop: Gul
2500
20000
2000
15000
1500
10000
1000
5000
500
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
Avg Arrival (Qtl.)
Avg Price (Rs.)
APMC Nira Avg. Arrival & Avg. Price of Sorghum (2009-13)
APMC: Nira ( 2009-13)
Crop : Sorghum
764
3200
May
450
3100
Jun
780
3200
Jul
900
3400
Aug
450
3400
Sep
700
3300
Oct
1200
3400
Nov
390
3450
Dec
290
3300
Max Price:
3450
Month :
Nov.
104 | P a g e
1200
600
400
1000
Avg Arrival (Qtl.)
800
Avg Price (Rs.)
600
400
200
200
0
0
Dec
Apr
Nov
3100
Oct
900
Sep
Mar
1400
800
Aug
3050
Jul
800
APMC:
Nira
Crop: Sorgum
1600
Jun
Feb
1000
May
3000
Apr
950
1800
Mar
Jan
2000
Feb
Avg Arrival
(Qtl.)
1200
Jan
Month
Avg
Price
(Rs.)
APMC Nira Avg. Arrival & Avg. Price of Wheat (2009-13)
APMC: Nira
Crop : Wheat
40000
35000
Jan
850
1390
Feb
800
1300
Mar
675
1400
Apr
1278
1380
May
1000
1400
Jun
860
1390
Jul
850
1400
Aug
490
1450
10000
Sep
700
1500
5000
Oct
800
1450
Nov
600
1450
Dec
245
1500
Max Price:
1500
Month :
Nov
105 | P a g e
2500
2000
30000
25000
APMC:
Nira
Crop: Wheat
1500
20000
Avg Arrival (Qtl.)
1000
15000
500
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
Avg Price (Rs.)
APMC Nira Avg. Arrival & Avg. Price of Rice (2009-13)
APMC: Nira
40000
Month
Avg Arrival
(Qtl.)
Avg
Price
(Rs.)
35000
APMC: Nira
Crop: Rice
2500
30000
Jan
400
2250
Feb
175
2200
Mar
275
2300
20000
Apr
98
2450
15000
2000
25000
May
85
2300
Jun
45
2400
10000
Jul
98
2350
5000
Aug
48
2700
Sep
560
2650
Oct
400
250
Nov
550
2550
Dec
600
2700
Max Price:
2700
Month :
Sep
106 | P a g e
3000
1500
1000
500
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Crop : Rice
Avg Arrival (Qtl.)
Avg Price (Rs.)
APMC Nira Avg. Arrival & Avg. Price of Bajara (2009-13)
APMC: Nira
35000
1600
30000
1400
Crop : Bajara
Avg Arrival
(Qtl.)
Jan
700
1000
1400
Feb
1000
1200
Mar
850
950
Apr
831
120
May
600
1750
Jun
650
1150
Jul
555
120
Aug
590
1225
Sep
430
1350
Oct
900
1300
Nov
350
1350
Dec
200
1400
Max Price:
1750
Month :
Jul
107 | P a g e
1200
25000
20000
800
Avg Arrival (Qtl.)
600
Avg Price (Rs.)
15000
10000
400
5000
200
0
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Month
Avg
Price
(Rs.)
APMC:
APMC:Junnar
Nira
Crop:
Crop:Bajara
Chili
Annexure 13 - Marketing System of Pune Dist at a glance
1.
2.
3.
4.
5.
6.
7.
8.
9.
No. of agro processing industries in Pune district –712
Bulk purchasers. Hospitals – 42, Hostels – 181
Storage facility – APMC – Godown – 34, Capacity – 10,580 MT
Storage facility – MSWC – Godown – 27, Capacity – 34,830MT
Marketing Federation – Godown – 3, Capacity – 2,520MT
Co-operative – Godown – 269, Capacity – 73,205MT
Private – Godown – 269, Capacity – 85,750MT
Government – Godown – 19, Capacity – 10,430 MT
Cold storages – 40, Capacity – 36,425MT
Annexure 14 - Area and production of flowers in Pune district
Sr.No.
1.
2.
3.
4.
5.
6.
Flower
Aster
Chrysanthemum
Marigold
Rose
Tuberose
Others
Total
Area (Ha)
900 (13.46)
791 (11.80)
3737 (55.75)
289 (4.31)
875 (13.05)
110 (1.64)
6702(100)
Production (MT.)
3010 (L.P.)
2075 (M.T.)
19172 (M.T.)
1192 (L.P.)
3760 (L.P.)
76 (MT/LP)
(Figures in the bracket indicate percentage to respective total)
Annexure 15. Grade designation for onion by AGMARK
Grade
Grade Requirements
Designation
1
Extra class
108 | P a g e
2
Onion shall be of superior quality. They shall be characteristic of the
variety and/or commercial type. The bulbs shall be: - firm and compact; unsprouted (free from externally visible shoots); - properly cleaned; - free
from swelling caused by abnormal development; - free of root tufts,
Provision
Concerning
Sizing
3
As per table
‘A’
Grade Tolerances
4
5% by number or weight of onion not
satisfying the requirements of the
grade, but meeting those of class I
grade or, exceptionally, coming within
Class I
Class II
109 | P a g e
however, onions harvested before complete maturity, root tufts are
allowed. They shall be free of defects, with the exception of very slight
superficial blemishes, provided these do not affect the general appearance
of the produce, the quality, the keeping quality and presentation in the
package.
Onion shall be of good quality. They shall be characteristics of the variety
and/or commercial type. The bulbs shall be: - firm and compact; unsprouted (free from externally visible shoots); - properly cleaned; - free
from swelling caused by abnormal development; - free of root tufts,
however, onions harvested before complete maturity, root tufts are
allowed. The following slight defects, however, may be allowed, provided
these do not affect the general appearance of the produce, the quality, the
keeping quality and presentation in the package. - A slight defect in shape.
- a slight defect in coloring; - light staining which does not affect the last
dried skin protecting the flesh, provided it does not cover more than onefifth of the bulb’s surface. - Superficial cracks in and absence of part of the
outer skins, provided the flesh is protected.
Onions which do not qualify for inclusion in higher grade but satisfy the
minimum requirements. They shall be reasonably firm. The following
defects, however, may be allowed, provided the onion retain their essential
characteristics as regard the quality, the keeping quality and presentation.
- defects in shape; - defects in coloring; - early signs of shoot growth
visible from outside(not more than 10% by number or weight per unit of
presentation); - traces of rubbing; - slight marking caused by parasites or
disease; - small healed cracks; - slight bruising, healed, unlikely to impair
keeping qualities; - root tufts; - stains which do not affect the last dried skin
protecting the flesh provided they do not cover more than half the bulb’s
surface; - Cracks in the outer skins and the absence of a part of the outer
skins from not more than one third of the bulb’s surface, provided the flesh
is not damaged.
the tolerances of that grade.
As per table
‘A’
grade, but meeting those of class II
grade or, exceptionally, coming within
the tolerances of that grade.
As per table
‘A’
grade but meeting the minimum
requirements.

Marketing Strategy Supplement (MSS) District - Pune

Transcription

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