Quality Publications For Children

Transcription

Catalogue
Parental Trust & Child Loyalty
Quality Publications For Children
20
11
12
Contents
about us
3
magazines
4
MSZ OWN BRANDS
6
BUSINESS PARTNERS AROUND THE WORLD
dvd
7
Major licensors in the publishing and DVD world:
books
8
Warner Bros., Cartoon Network Enterprises,
partworks
10
ZDF Enterprises, Giochi Preziosi, Sesame Workshop,
scooby-doo!
12
Chapman Ent., Rainbow S.R.L., E1 Entertainment, Canal+,
h2o. JUST ADD WATER! 14
HIT Entertainment, LazyTown Entertainment, MGA,
peppa pig
16
Atlantyca, Bayard, IMPS, Marathon, Edicart, Discovery,
BEN 10
18
BBC, DeAgostini, the Bella Sara Company, Cepia LLC,
bakugan
19
Universal Studios, Fremantle Media, etc.
GORMITI
20
ZHUZHU PETS
21
Trading cards
22
PORTFOLIO
23
2 |
Quality publications for children  www.msz.com.pl
Catalogue
20
11
12
Media Service Zawada
Leader in children’s publishing in Central and Eastern Europe.
Major distributor of partworks, DVDs and toys.
17 years of experience.
Nearly 6 million copies sold in 2010.
Consistent growth in market share.
Experienced, innovative editorial operation constantly adapting to the changing and evolving tastes of our readers.
Exceptional creativity, expertise and buying power in cover mounts with a worldwide supplier network.
Experts in both traditional and new distribution channels, with a substantial market position and state of the art logistics and finance
systems.
Advanced, full spectrum marketing operation using TV, Internet, newspapers, magazines, events, retail promotions, trade and product tie-ins and ambient media to promote both our own and our client’s titles.
Experienced and effective ad. sales department, using the latest readership data and econometric tools to increase both the total
market value and market share.
www.msz.com.pl  Quality publications for children
| 3
Total monthly print run average 500,000 copies
Magazines
We have the strongest
licenses and the best creativity, guaranteeing
high sales’ levels and broad
MiniMini | All 3-6
Peppa Pig | All 3-6
Roary the Racing Car
| All 3-6
Strawberry Shortcake
| Girls 3-6
ZhuZhu Pets | All 4-7
Magic Pocket | Girls 5-8
Little Princess | Girls 3-6
Filly | Girls 5-8
Lazy Town | All 4-7
Baby Looney Tunes | All 3-5
readership.
All established titles have print
and sales figures independently
audited by the national press
audit body, affiliated to the
F.I.P.P.* MSZ is the founding member of “Maluchy”**
(Little Ones) an independent readership survey designed to give great insight into both readership and behavior patterns of children.
* Związek Kontroli Dystrybucji Prasy www.zkdp.pl
** www.millwardbrown.com
4 |
MSZ titles are leaders in many publishing sectors in both audited sales and readership
BEN10 | Boys 6-12
Bakugan | Boys 6-12
Gormiti | Boys 6-12
Cartoon Network Magazine | All 7-12
T
RIN
E
P
Scooby-Doo! | All 5-9
O N LI N
H2O. Just add water!
| Girls 8-12
WINX Club | Girls 8-12
MOXIE Girlz | Girls 5-8
W Siodle | Girls 8-12
Bella Sara | Girls 6-12
Strong marketing support
Each title receives marketing support from product placement, competitions, promotions and a substantial TV advertising budget with ads aired on channels relevant to the publications
target group. The addition of high quality cover mounts guarantees high sales levels.
| 5
MSZ OWN BRANDS
We create our own brands,
benefiting from years of publishing experience.
The three self-authored projects published by Media Service Zawada:
“W Siodle” magazine
W Siodle | Magazine
(In the Saddle)
Magazine launched successfully on both
Polish and Romanian markets. Not just for
horse enthusiasts but for all adventure
lovers, who value friendship and passion.
Prin run: 50,000
Magic Pocket magazine
Encourages the development of children’s
interests and hobbies and keeps readers up to date on what’s new and trendy.
Print run: 50,000
Retroyears partwork
MSZ developed Retroyears alongside
our packager, PressCon Kiadó. An original
partwork that allows readers a unique insight into everyday life between the
years 1945 and 1989.
6 |
Magic Pocket | Magazine
ROMANIA
Each magazine accompanied by high quality cover mounts.
POLAND
În galop | Magazine
HUNGARY
Retroyears | Partwork
DVD
Quality is paramount, children are
more demanding consumers than adults.
Gormiti | Boys 6-12
| Girls 8-12
Mass market distribution through the press
Hero 108 | Boys 7-12
channel ensures unprecedented availability and sales. The MSZ high volume system
guarantees good returns for licensors.
Geronimo Stilton | All 6-12
Martha Speaks | All 3-6
Each DVD Collection
includes TV series
with backstage
news
Adibu | All 4-7
Marketing DVDs
alongside high
circulation
magazines yields
spectacular sales
results
The WotWots | All 3-6
LazyTown | All 4-7
| 7
BOOKS
RESULTS are spectacular,
more than 600,000
books sold annually, from
20 brands, reaching a wide
range of target groups.
Bakugan – Comic book
| Boys 6-12
Bakugan – Activity book
| Boys 6-12
Scooby-Doo! – Comic book
| All 4-7
Scooby-Doo! – Picture clue
book | All 4-7
Bella Sara – Activity book
| Girls 6-9
W Siodle – Novel
| Girls 8-12
MSZ has a unique distribution and marketing solution
that makes books available
on every street corner, at a price everyone can
H2O. Just add water! – Novel Gormiti – Comic book
| Girls 8-12
| Boys 6-12
afford.
Children love to read
books
Parents love books for their children even more
8 |
Adibu Encyclopedia
| All 4-7
Martha Speaks
| All 3-6
Harry and His Bucket Full
of Dinosaurs | All 3-6
Angelina Ballerina
| All 3-6
Bert and Ernie’s Great
Adventures | All 3-6
Classic Fairy Tales | All 2-4
ZhuZhu Pets | All 4-7
Bali | All 3-6
Lazy Town | All 4-7
Peppa Pig | All 3-6
Baby Looney Tunes Junior
Academic Toddlers | All 3-5
Baby Looney Tunes Funny
Friends | All 3-6
Baby Looney Tunes
Characters | All 1-3
Fairy Tales with Animals
| All 2-4
| All 3-6
| 9
PARTWORKS
Hungary
MSZ is a leading
distributor of partworks.
With 13 years of experience
Dinosaurs | 80 issues;
launched March 2008
Winnie the Pooh | 60 issues;
launched February 2008
Red Baron | 90 issues;
launched August 2008
AMG Mercedes C-class
DTM 2008 | 80 issues;
launched June 2009
in distribution, production
and marketing, MSZ has
managed more than 10
Retroyears | October 2011
partwork launches in Hungary.
The series Retroévek
(RetroYears) is a volumeto-volume, page-to-page
High value, collectible products whose
issues combine to build models such as a human skeleton, or a remote-controlled
Ferrari Formula 1 car.
account of several decades in modern history.
The 24 volumes relate the events from 1945 to 1989 in a unique way.
The highest
sales level
amongst adult
male partworks
in Hungary. Issue
1 sold more than
50,000 copies!
Retrocars of the Eastern Bloc
| 70 issues; launched October 2009
10 |
PARTWORKS
ROMANIA
In 2005 MSZ became the
Inside the Human Body
| 180 issues; launched
February 20096
Grandi Velieri
February 2011
Golden Globe Collection
April 2010
World Aircraft
February 2010
Romanian agent for De Agostini, one of the most
important publishing groups
worldwide. Since then we have launched together The highest
sales level.
Nearly 4 million
copies sold!
Art of Painting
March 2011
Orthodox Monasteries
October 2010
over 15 partworks, and MSZ
has grown to become the
biggest magazine publisher in
Romania in terms of revenue.
Treasures of the Earth
September 2010
Sales are impressive – It is estimated
that in the year 2011 MSZ’s most popular De Agostini partwork “Treasures of the Earth” will have sold nearly 4 million copies, and that total partwork sales will exceed 10 million copies.
| 11
Scooby-Doo! Consistent sales leader among all monthly children’s magazines in Poland
1
nr
in sales for All 6+ *
The Best sales
result ever
102,000
****
copies
zine
ga
re
n
ma
T
S
BE
for child
72000
2010
2006
Average monthly sales
12 |
Scooby-Doo!
***
51000
**
Consumer magazine
launch of the year
in Media&Marketing
magazine’s annual awards.
* Average total sales V 2010-V 2011 - 70,673 pcs. (ZKDP data)
** Average total sales V-XII 2006 - 51,235 pcs. (ZKDP data)
*** Average total sales V-XII 2010 - 71,608 pcs. (ZKDP data)
* *** Average Total sales II 2008 - 102,010
A wide range of MSZ-initiated Scooby-Doo! brand extensions dominate the market
| Magazine
Kids’ favorite magazine, always accompanied by great cover mount
| Picture clue book razem
Kids and parents read together
| Magazine – Special edition
Unique gifts for Scooby-Doo fans provide even more excitement
| Activity book
| Comic book
Play and learn
Fun and scary stories
| 13
H20. Just Add Water! The best-selling magazine for girls (8-12) in Poland
1
nr
in sales
monthly magazine for girls*
58739
*
H20. Just add water!
Based on the Australian TV sensation
*Average total sales V 2010 - V 2011 – 58,739 pcs., average print run: 99,915 pcs. (ZKDP data)
14 |
A wide range of H20. Just add water! resulting from persistent high demand
| Magazine
Mermaid mysteries, quizzes, contests and much more
| DVD
TV series and backstage news
| Magazine - Special edition
Always with exceptional gifts
| Fan book
| Diary
Favorite moments
with H20
All about H20
| Novel
More H20
adventures to read
| 15
Peppa Pig, loved by both kids and parents
Our number
one pre-school
brand
1
nr
3rd
place
in
in sales
sales for
for All
All 3-6
3-6
~30000
*
Strong brand
position throughout
the entire pre-school market!
High parental trust and child
brand loyalty!
* Average total sales: 29,382. Average print run: 44,984.
Source for the period I-V 2011 (ZKDP data)
16 |
A wide range of Peppa Pig special products keeps the market satisfied
| Magazine
| Magazine - Special edition
Unique educational value
| Activity book
Great stories and great fun
Always with premium gifts
| Board book
Parents read, children play
| Story book
Peppa’s great
adventures
| 17
Ben 10 – A growing number of products on offer, in response to growing demand!
1
nr
in sales and readership
for boys!*
40,000
*Readership amongst boys aged 7-12 year, source:
Survey “Maluchy” MillwardBrown SMG/ KRC fala June 2011
*Source: ZKDP data, average print run: 59,967 pcs. and average
total sales: 40,140pcs, for the period V 2010-V 2011.
WITH
UNIQUE
GIFTS
| Cover mount
18 |
| Fan Bag
| Special Edition
Bakugan – A ‘must-have’ magazine for boys
nr
2
in sales amongst monthly
magazines for boys! 6+ *
35,000
* Source: ZKDP data, average total sales: 35,084 pcs., average print run: 54,958 pcs; Source for the period V 2010-V 2011.
| Activity book | Comic book
| Cover mount
| 19
More Gormiti products to keep up with the growing demand
3
nr
27,000
in sales amongst
monthly magazines
for boys! 6+ *
*Source: ZKDP data, average total sales: 27,348pcs., average print run:
47,940pcs.; source: ZKDP data for the period V 2010-V 2011
| Special Edition | DVD
91%
Spectacular
sales**
** Print run: 34,839 pcs., sales: 31,566 pcs.
source: publisher’s own data of issue 1/2011
20 |
| Comic book | Cover mount
NEW LICENCE – In response to huge popularity and brand awareness of ZhuZhu Pets
Small animals with big potential
One of the most popular and interactive
toys in the world!
| Activity
| Cover mount
| 21
NT
RI
E
Trading cards
P
An exciting new business category – Collect and trade impulse products
O N LI N
Chibis
TG Girls 6+
PORTFOLIO
www.BellaSara.com
www.BellaSaraChibis.com
Trading cards
Chibis – Collectable figurines
Magazine, books
Trading cards –
A must-have for Star Wars
and card game fans
22 |
!
EXTRA
Collectors guide:
games mat collector’s box and playing cards /5 unique cards in each sachet/
PORTFOLIO season 2011–2012
POLAND
MAGAZINES
Scooby-Doo!
Cartoon Network
Bakugan
Ben 10
Gormiti
Winx Club
Magic Pocket
ZhuZhu Pets
Moxi Girlz
Bella Sara
Filly
MiniMini
Peppa Pig
W Siodle (In the Saddle)
LazyTown
Little Princess
BOOKS
Scooby-Doo!
Bakugan
Gormiti
H20. Just add the water!
Peppa Pig
LazyTown
Bella Sara
W Siodle (In the Saddle)
Bali
Martha Speaks
Harry and His Bucket Full of Dinosaurs
Adibu
ZhuZhu Pets
Angelina Ballerina
HUNGARY
DVDs
PARTWORKS
Geronimo Stilton
Hero 108
Gormiti
The WotWots
Adibu
LazyTown
Martha Speaks
Human Body
Ferrari F2005
Harry Potter Chess ABC
Scooby-Doo! Discover the world of mystery!
Winnie the Pooh
Dinosaurs
Red Baron
AMG Mercedes C-class DTM 2008
Retrocars of the Eastern Bloc
Retroyears
ROMANIA
PARTWORKS
MAGAZINES
Inside the Human Body
Animals of the Planet
Golden Globe Collection
World Aircraft
Grandi Velieri
Orthodox Monasteries
Treasures of the Earth
Art of paintings
Scooby-Doo!
BOOKS
 | Contacts
MAGAZINES
Poland – Head office
În galop
Baby Looney Tunes
ZhuZhu Pets
Andrew Przesmycki – general director
e-mail: [email protected]
tel.: (+48 22) 870 53 43
www.msz.com.pl
Romania
BOOKS
Scooby-Doo!
Baby Looney Tunes
Classic Fairy Tales
Fairy tales with animals
Gormiti
ZhuZhu Pets
Baby Looney Tunes Funny Friends
Mariana Mihaltan – general director
tel.: (+40 21) 410 91 93
www.msz.ro
Hungary
Andrea Matyas – general director
tel.: (+36 94) 500 194
| 23
MSZ – Quality publications for children
Quality in content
Quality in marketing
Head office contact
Media Service Zawada sp. z o.o.
Al. Stanów Zjednoczonych 51
04–028 Warsaw
POLAND
Tel + 48 22 870 53 43
www.msz.com.pl
Quality in distribution
Quality in results
© 2011–2012 Media Service Zawada sp. z o.o. All Rights Reserved.
Adiboo © 2008 – MINDSCAPE – TÉLÉ IMAGES KIDS – France 5 – TIJI Adiboo® is trademark of Mindscape. All rights reserved. | Angelina Ballerina © 2011 HIT Entertainment Limited. The Angelina Ballerina name and character and the dancing
Angelina logo are trademarks of HIT Entertainment Limited. Katharine Holabird and Helen Craig. | © 2010 Bakugan 3 Project. BAKUGAN and BATTLE BRAWLERS, and all related trademarks are trademarks of Spin Master Ltd. NELVANA is
a trademark of Nelvana Limited. CORUS is a trademark of Corus Entertainment Inc. Used under license by Media Service Zawada sp. z o.o. All Rights Reserved. | BALI © 2011 Planet Nemo Animation/Divertissement Subsequence Ltd. All
rights reserved. | © 2011 The Bella Sara Company, LLC © 2005–2011 Concept Card ApS. Wszelkie prawa zastrzeżone. BELLA SARA jest znakiem towarowym firmy Concept Card ApS i wykorzystywanym przez firmę The Bella Sara Company
na podstawie licencji. THE BELLA SARA COMPANY jest znakiem towarowym firmy The Bella Sara Company, LLC w USA i w pozostałych krajach. www.bellasara.com | BEN 10 © 2011. Cartoon Network, the logo, Ben 10, Ben 10 Alien Force and all related
characters and elements are trademarks of and © 2010 Cartoon Network. | CARTOON NETWORK and the logo are trademarks of and © 2010 Cartoon Network. | CN ™& © Cartoon Network. | Gormiti © 2011 Giochi Preziosi S.p.A. and Marathon
| © 2010 Aerospace Publishing Ltd, De Agostini Hellas Ltd.| Dinosaurs: © 2007 RBA Colleccionables, S.A., © 2010 De Agostini Polska, Sp. z o.o. | 2009 De Agostini Hellas Ltd © Disney Magic English 2009 | Hannah Montana © Disney © 2009 De Agostini UK Ltd. | Inside the human
body©BrightStarPublishingLtd©MidsummerBooksLtd©2009Deagostini|Mercedes:©2008DeAgostiniDeutschlandGmbH;©2010DeAgostiniPolskaSp.zo.o.|Retrocars©2009DeAgostiniPolskaSp.zo.o.|©2005OproductieaKomplettMediaGMBH,Germania2010,
De Agostini Hellas Ltd. | Winnie the Pooh: © 2009 Disney. Based on the “Winnie the Pooh” works, by A.A. Milne and E.H. Shepard. First published in Italy in Italian language under the title Il mondo di Winnie the Pooh by De Agostini Editore SpA in 2006; © 2005/2006 Disney;
© 2006 De Agostini Editore SpA, Novara; All rights reserved. | Fairy tales © EDIBIMBI Gruppo EDICART Italia | Fifi © Chapman Entertainment Ltd 2007 | FILLY © 2011 HFDL licensed by Blue Ocean Entertainment AG, Stuttgart, Germany | Franklin is a taredmark
of Kids Can Press Ltd Text © 2003 Contextx Inc. Illustrations © 2003 Brenda Clark Illustrator Inc. | Geronimo TM & © Atlantyca Entertainment S.p.A Animated Series © 2009 Atlantyca Entertainment S.p.A & Moonscoop S.A.S. All rights reserved. | H2O. Just
add water! © A JMSP Programme in association with FFC, PFTC, Network 10, ZDF German Television Network and ZDF Enterprises GmbH | Harry and His Bucket Full of Dinosaurs © and ® 2006 CCI Entertainment Ltd. All rights reserved. | Hero 108 © 2011
Cartoon Network. © 2011 Moonscoop Entertainment, LLC. All Rights Reserved. | LazyTown © & TM 2011 LazyTown Entertainment. All related titles, logos and characters are trademarks of LazyTown Entertainment. All rights reserved. | Little Princess
© 2011 The Illuminated Film Company/Tony Ross. Licensed by TV-Loonland AG. All rights reserved. | LOONEY TUNES © 2009 Warner Bros. Entertainment Inc., LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros.
Entertainment Inc., WB SHIELD: ™ & © Warner Bros. Entertainment Inc. | Martha Speaks © 2011 WGBH/Susan Meddaugh. ™/® and underlying ©S. Meddaugh | Moxie Girlz © MGA Entertainment, Inc. MOXIE GIRLZ™ is a trademark of MGA in the U.S. and other
countries. All logos, names, characters, likenesses, images, slogans, and packaging appearance are the property of MGA. Used under license by Media Service Zawada | Nouky © 2010 Noukie’s Pictures S.A., Amtoys S.A. – Belgium. Characters & Original
idea: Amtoys S.A. – Belgium. | NumberjacksTM & © 2010 Open Mind Productions Ltd. Licenced by Open Mind Productions Ltd. | Peppa Pig © Astley Baker Davies/Entertainment One UK Limited 2003. | Roary the Racing Car © Chapman Entertainment Limited
& DavidJenkins 2008 | SAM SAM Création S.Bloch © Bayard Jeunesse, 2000 © Bayard Jeunesse Animation, Aranéo, Gulli, France 5, Tiji, le CNC, Région Poitou-Charente, Département de la Charente 2007. Réalisé par Tanguy de Kermel | Scooby Doo © 2011
Hanna-Barbera SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera. WB SHIELD: ™ & © Warner Bros. Entertainment Inc. | Sesame Workshop®, Sezamkowy Zakątek™, and associated characters, trademarks, and
design elements are owned and licensed by Sesame Workshop. © 2001, 2011 Sesame Workshop. All rights reserved. | Strawberry Shortcake™ and related trademarks © 2011 Those Characters From Cleveland, Inc. Used under license by Media Service
Zawada. | The Smurfs © Peyo 2010 Licenced by I.M.P.S. (Brussels). www.smerf.com | The WotWots characters and logo © WotWots Limited. The WotWots is a trade mark of WotWots Limited and is used underlicense by Hasbro, Inc. WotWots TV Series made
by Weta Workshop of New Zealand, created by Martin Baynton and Richard Taylor. www.wotwots.com | Winx Club™ © 2003–2011 Rainbow. All rights reserved. www.winxclub.com | ZhuZhu Pets © 2011 Cepia LLC. ZhuZhu Pets® logos, names and related indicia
are trademarks of and copyrighted by Cepia LLC. All rights reserved.

Quality Publications For Children

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