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LEVI’S LOGO
GUIDELINES
The ® symbol is part of the design and should not be moved or deleted.
It is not necessary to add the ® outside the logo.
Do not add TMs or ®s to any logos without specific approval from global marketing and legal.
Proportions of the housemark logo must be strictly maintained regardless of the size used.
If you have concerns about TM or ® usage, please visit the LS&Co. trademark compliance page on
threads: http://lsportal/sites/legal/tm/default.aspx
PRIMARY LOGO
USAGE
HOUSEMARK, KNOCKED OUT
The preferred treatment for the logo is to place it with
images and textures as long as it remains legible.
SECONDARY LOGO
SOLID BATWING
LIMITED TIME ONLY
30% OFF
OUR FAVORITE SHIRTS
LEVI STRAUSS & CO.
COLORS
SELECT ITEMS ONLY . DISCOUNT TAKEN AT REGISTER
SOLID
TREATMENT
S112_735
If legibility is an
issue, use this
2-color version.
PMS 187 / CMYK 0-100-79-20 / RGB 147-32-50 / HEX 932032
TBD
ALL TINTS OF BLACK (GREYS) INCLUDING ALL
BLACK
WHITE
PMS COOL AND WARM GREYS
CMYK 0-0-0-100
CMYK 0-0-0-0
RGB 0-0-0
RGB 255-255-255
HEX 000000
HEX FFFFFF
FA L L / W I N T E R 2 0 1 3
NO CROPPING
NOT A CONTAINING SHAPE
MINIMUM SIZES
PRINT: 10 MM WIDE
SCREEN: 48 PX WIDE
FA L L / W I N T E R 2 0 1 3
@2013 LEVI’S BRAND / V1 SPRING 2013 / HTTPS://FRONTIER.LEVI.COM
LEVI’S
TYPOGRAPHY
Trade Gothic Condensed and Helvetica Neue are available from Adobe, as well as several online source like
myfonts.com or fonts.com. Crash Numbering is available at psyops.com. For the greatest cross platform compatibility,
choose the OpenType format.
If you have concerns about TM or ® usage, please visit the LS&Co trademark compliance page on Threads:
http://lsportal/sites/legal/tm/default.aspx
EXAMPLES
TYPEFACES
PRIMARY
TRADE GOTHIC BOLD CONDENSED No. 20
TRADE GOTHIC CONDENSED No. 18
LIMITED EDITION
FREE GIFT
SECONDARY
HELVETICA NEUE BOLD
HELVETICA NEUE REGULAR
Helvetica Neue Regular
HELVETICA NEUE REGULAR
WHEN YOU SPEND
$150 OR MORE
NUMBERS
CRASH NUMBERING - Y0123456789
SEE ASSOCIATE FOR DETAILS
2013 LEVI STRAUSS & CO.
72898
LEVI’S BRAND NAME IN COPY
When typing the Levi’s brand name in a sentence (i.e. in an email or
document), do not place a logo in the sentence or style it up to look
like the logo. Simply type it in the font being used, upper- and lowercase, with a ® on the first few instances used. The word Levi’s must
always be followed by noun.
S1-14 GMI Pkg - 5 POCKET Flasher - V1
Substrate: 19 pt Grey Chipboard
...in 1873, when Levi’s® Brand first...
501® 140th ANNIVERSARY SIGN - OUTLINED
SIZE: 7" W X 5.5" H
SCALE: 100%
COLORS: 100% BLACK
PMS MATCH: PANTONE 187 C
PRINTED CARDSTOCK - SAME AS PREVIOUS 7x5.5 SIGNAGE
DIELINES DO NOT PRINT!
STRONG
metallic silver foil
THEY LAST LONG.
THEY STAY STRONG.
SPECIALLY CONSTRUCTED
FOR EXTRA STRENGTH
AND DURABILITY.
COLORS
PREFERRED & PRIMARY
ALL TINTS OF BLACK (GREYS) INCLUDING ALL
PMS COOL AND WARM GREYS
BLACK
CMYK 0-0-0-100
RGB 0-0-0
HEX 000000
WHITE
CMYK 0-0-0-0
RGB 255-255-255
HEX FFFFFF
SHOP OUR OTHER
N E A R B Y L O C AT I O N S :
UNION SQUARE
W H AT ’ S Y
3 0 0 P O S T S T.
(415) 501-0100
STYLE
Headlines and subheads should be uppercase, in a heavier weight.
Body copy is lighter and upper- and lower case to ensure legibility.
C A S T RO
DRY
5 2 5 C A S T R O S T.
(415) 255-6726
DEFLECT THE WET.
STAY DRY.
HEADLINES: UPPERCASE, REGARDLESS OF WEIGHT
HERE IS A HEADLINE
DEVELOPED WITH WATERREPELLANT TECHNOLOGY
FOR ADDED PROTECTION
FROM THE ELEMENTS.
.
SUBHEADS: UPPERCASE, WHEN SHORT ENOUGH, REGARDLESS OF WEIGHT
THIS IS A SUBHEAD THAT ISN’T TOO LONG
BODY COPY: UPPER - AND LOWER CASE
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate.
@2013 LEVI’S BRAND
ML: MARKET ST V1
BARRICADE
SPRING 2013
SIZE: 856"W X 201"H
SCALE: 10%
BLUE INDICATES LIVE ARE A – DO NOT PRINT
BLACK INDICATES BARRICADE – DO NOT PRINT
L E V I ’ S ® P LAZ A
1 1 5 5 B AT T E RY S T.
(415) 677-9927
OPENING SUMMER 2013
LEVI.COM
metallic gold foil