media kit 2016 - African Business Magazine

MEDIA KIT 2016
www.nawmagazine.com
C O N TA C T
[email protected]
Tel: +442078413210 / +442078413290
An IC Publication
The Magazine
The award-winning bi-monthly magazine New African Woman is the
only women’s publication covering the entire African continent and its
Diaspora. It provides in-depth coverage on a diverse range of issues that
truly speak to
and resonate with the modern African woman worldwide.
Following its launch in 2009, the magazine has become
a popular mustread and is the only pan-African women’s magazine distributed across the
continent and its Diaspora. The NAW offers intelligent, meaningful and
inspirational features and news in areas that embrace and celebrate the
African woman’s diverse accomplishments and aspirations in all spheres,
from fashion to politics, entrepreneurship to parenting, beauty to culture,
health to women’s rights and empowerment, and much more.
The Group
IC Publications, the leading pan-African publishing group since 1966,
produces New African Woman, New African, African Business and African
Banker. All four titles have French equivalents, published from Paris.
Collectively, IC Publications titles, reach over 500 million loyal readers in
more than 100 countries every month.
Another key component of the group is IC Events, which is a specialist
events company focusing on Africa which offers branded events and also
offer clients the full range of services needed to realise a successful event
from conceptualisation to execution. Whether you are looking to bring
your ideas to life, or to execute specific requirements, you can count on
us to deliver to the highest standards.
Readership
SPEAKING IN FIGURES
AN IC PUBLICATION
T O TA L R E A D E R S H I P 9 6 , 0 0 0
£3 Issue 27
19,500
Securities and Asset Management
Afro Chic
Africa.
You have to
know it to
invest in it.
THE RISE OF AFRICAN PRINT
UNDERCOVER
An IC Publication Issue 30
UNITED KINGDOM
In Nairobi
Exposing Skin Bleaching
& Butt Lift trades
+
AGELESS BEAUTY
+
WHY IT’S ALL ABOUT
ATTITUDE
Target Readership
African women who are:
12,600
Africa is on the move, presenting a
plethora of investment opportunities.
With a team of more than 60
experienced professionals, each with
in-depth knowledge of local markets,
no asset manager knows the territory
better than Ecobank.
UK £3.30, USA $4, Canada $4.50, Euro Zone €
4.50, CFA Zone F.CFA 2000, Ethiopia R 50 Egypt
E£ 20, Gambia Da 120, Ghana GH¢ 10.00, Kenya
KShs 350, Jamaica $680, Liberia US$ 3.00,
Mauritius MR 150, Nigeria N 500, Norway NOK
50, Sierra Leone LE 20,000, South Africa R35,
Sweden SKr 33, Switzerland SFr 5.00, Tanzania
TShs 5,400, Uganda USh 8,700, Zambia ZMK 25.
UK £3.00, USA $4, Canada $4.50, Euro Zone € 4.50, CFA Zone F.CFA 2000, Ethiopia R 50 Egypt E£ 20, Gambia Da 120, Ghana GH¢ 10.00, Kenya KShs 350, Jamaica $680, Liberia US$ 3.00, Mauritius
MR 150, Nigeria N 500, Norway NOK 50, Sierra Leone LE 15,000, South Africa R35, Sweden SKr 33, Switzerland SFr 5.00, Tanzania TShs 5,400, Uganda USh 8,700, Zambia ZMK 25.
An IC Publication Issue 31
For enhanced portfolio returns,
speak to the African investment
professionals.
US
ecobank.com
NAW30_CoverSpreads_Int.indd 10
4676_SAM_Retail_Press-ad_270x210mm_Woman-Silos_P_EN.indd 1
15/01/2015 15:27
19/03/2015 16:41
PLUS
K E N YA’ S
BETTY GIKONYO
£3 Issue 26
The Heart Doctor
+
LUXURY
BRANDS IN
AFRICA
Miriam
Odemba
WAYS
HOT ISSUE
DEBATING
COLOURISM
Exclusive
UK £3.30, USA $5, Canada $4.50, Euro Zone € 5.00, CFA Zone F.CFA 2000, Ethiopia R 50 Egypt E£ 20, Gambia Da 120, Ghana GH¢ 10.00, Kenya KShs 350, Jamaica $680, Liberia US$ 3.00, Mauritius MR 150,
Nigeria N 500, Norway NOK 50, Sierra Leone LE 20,000, South Africa R40, Sweden SKr 33, Switzerland SFr 5.00, Tanzania TShs 5,400, Uganda USh 8,700, Zambia ZMK 25.
3,500
“I didn’t
want a
bloodbath”
Fashion & Beauty
SPECIAL
26
9
FOOD
PRESIDENT
ELLEN
JOHNSON-SIRLEAF
“Minding the
Gender Gap”
HAIR &
BEAUTY
{
HOT
ISSUE
RULES
771758 838023
ABORT
Caroline
Chikezie
11/07/2014 10:00
EAST AND
CENTRAL AFRICA
THE REALITY OF
THE RIGHT TO
as she joins hit
TV series 24, she
tells all
EVERY DAY, OUR ENERGY KEEPS THE WHEELS
OF BUSINESS TURNING AND TURNING
We set businesses free. Free from worrying about the
quality and supply of the fuels, lubricants and LPG they
rely on day after day. Free to focus on what they do best.
We master every stage of the process from sourcing,
blending and storage to distribution, on-site management
and waste disposal. So you can rest assured that we can
help your business run smoothly and reliably.
We have been investing and innovating in sub-Saharan
Africa for over 25 years. Asking businesses, large and
small, what they need most. We then provide the
energy solutions that keep them moving and growing.
Our integrated energy platform is simple yet remarkable.
Our energy keeps the wheels of your business turning
and turning. So you can devote your energy to making
it a success.
oryxenergies.com
UK £3.00, USA $4, Canada $4.50, Euro Zone € 4.50, CFA Zone F.CFA 2000, Ethiopia R 50 Egypt E£ 20, Gambia Da 120, Ghana GH¢ 8.00,
Kenya KShs 350, Jamaica $680, Liberia US$ 3.00, Mauritius MR 150, Nigeria N 400, Norway NOK 50, Sierra Leone LE 15,000, South Africa R30,
Sweden SKr 33, Switzerland SFr 5.00, Tanzania TShs 5,400, Uganda USh 8,700, Zambia ZMK 25.
18-04-14 09:37
9
An IC Publication R35 Issue 29
UK £3.00, USA $4, Canada $4.50, Euro Zone € 4.50,
CFA Zone F.CFA 2000, Ethiopia R 50 Egypt E£ 20,
Gambia Da 120, Ghana GH¢ 10.00, Kenya KShs 350,
Jamaica $680, Liberia US$ 3.00, Mauritius MR 150,
Nigeria N 500, Norway NOK 50, Sierra Leone LE 15,000,
South Africa R35, Sweden SKr 33, Switzerland SFr 5.00,
Tanzania TShs 5,400, Uganda USh 8,700, Zambia ZMK 25.
10
from your mum’s
beauty book
24
UK £3.00, USA $4, Canada $4.50, Euro Zone € 4.50, CFA Zone F.CFA 2000, Ethiopia R 50 Egypt E£ 20, Gambia Da 120, Ghana GH¢ 8.00, Kenya KShs 350, Jamaica $680, Liberia US$ 3.00, Mauritius
MR 150, Nigeria N 500, Norway NOK 50, Sierra Leone LE 15,000, South Africa R35, Sweden SKr 33, Switzerland SFr 5.00, Tanzania TShs 5,400, Uganda USh 8,700, Zambia ZMK 25.
10,800
}
DIY Beauty
SAVIOURS
771758 838023
NAW26_CoverSpreads_UK copy.indd 10
R30 Issue 25
WELLBEING
LET’S GO TO
WAR ON
JUNK
JOYCE
BANDA
21/05/2015 18:21
WEST AFRICA
CARRIBEAN
for Coconuts
INTRODUCING
NOT BE A
FACEBOOK
FIEND
26,500
GO NUTS
IN BOTSWANA
+
NAW31_CoverSpreads_Int.indd 10
Why you should
RE-STYLED
12
TOP MODEL RISING
HEALTH
AFRICA
SPECIAL FOCUS
25/04/2014 14:47
NAW29_CoverSpreads_SA.indd 10
22/01/2015 16:08
23,100
SOUTHERN AFRICA
• 18-65 years old
• From corporate, business and
professional world
• Affluent and influential
• Trailblazers, groundbreakers and
change makers
• Positive contributors to Africa
• Style and beauty conscious
• Upper middle class
• Well-travelled, well-read, wellconnected
• Of impeccable taste in lifestyle
Other Visibility
• Key event partnerships with leading
brands in business, innovation,
fashion and beauty
• Placement at product launches and
fashion shows
2016 Editorial Themes and Deadlines
ISSUE
SPECIAL REPORTS
M AT E R I A L
DEADLINE
P U B L I C AT I O N
D AT E
EVENTS
DECEMBER /
JANUARY 2016
African Women of the Year
Festive Gifting - From luxury to affordable
Special Focus: Nigeria
FEBRUARY/
MARCH
The Women’s Month Edition
Women in Mining
Special Focus: South Africa
16 JANUARY
28 JANUARY
APRIL/
M AY
The Empowerment Issue
Powerful African women in the media
African Power Brands
Special Focus: New African Woman Forum
26 FEBRUARY
9 MARCH
Afro Hair & Beauty London
World Economic Forum Africa
African Banker Awards Zambia
JUNE/
J U LY
The Luxury Brands Issue
Top luxury brands in Africa and its Diaspora
The Business of Fashion and beauty in Africa
Women in Agriculture
Special Focus: Kenya
2 2 M AY
2 7 M AY
Mercedes-Benz Fashion Week Cape Town
7 NOVEMBER
19 NOVEMBER
World Economic Forum Davos
Corporate Elite Lagos
Mercedes-Benz Fashion Week Joburg
Mining Indaba Cape Town
NAW Forum and Awards London
Africa Fashion Week London
AUGUST/
SEPTEMBER
Women in Finance
Women & Home Special:
Home Care, Gadgets, Cars and Accessories
Special Focus: Ghana
2 4 J U LY
05 AUGUST
AWIEF (Africa Women Innovation and
Entrepreneurship Forum) Lagos
African Leadership Forum New York
African Business Awards New York
OCTOBER/
NOVEMBER
The Fashion Issue
Africa’s Ultimate Fashion Powerlist
Africa’s Top Fashion Icons
Luxury fashion brands in Africa
Women in Education
11 SEPTEMBER
23 SEPTEMBER
Womens Forum, Deuxville France
Cartier Womens Initiative Awards
Mercedes-Benz Fashion Week Africa
Lagos Fashion Week
Africa Fashion Reception
A Glimpse into NAW
Beauty and
Brains, Style
with Substance
Inspirational Editorials
At New African Woman, our editorial
content is not limited to fashion and
beauty. We go beyond with hardhitting
and inspirational editorials about women
who excel in fields that matter. Each
edition dedicates a section to highlight
these inspirational women who inspire
generations to come.
Our Advertisers
Advertorials
Engaging Advertorials
At New African Woman, we also believe promoting a business, a
service or a product goes beyond advertising. With this view in
mind, we create engaging advertorials to tell your story and share
your vision in creative and visually attractive ways, just the way
we know how in order to best appeal to our readership.
NAW Fashion
1
Always use
a primer
2
Perfect Matifying Primer
is a 4 in 1 product which
prepares the skin and
gives a velvety finish.
1. It helps control and
reduce excess sebum
production
2. It helps to minimise
the visibility of pores
3. It matifies the skin,
reducing shine and
oiliness
4. It keeps make-up in
place all day long
3
Get the
perfect
foundation
New Matifying
Fluid Foundation
stops that shine,
gives a perfect,
even complexion
and is guaranteed
not to leave an
ashy finish.
Available in 18
tailor-made
shades so that
every woman can
finally find their
perfect match!
NAW Promotion
Get the
right
correction
Whether you are a
make-up artist or
complete beginner,
this colour quartet of
Concealer Palettes
corrects and conceals
the most severe skin
flaws, even on the
darkest skin tones.
4
Boost
radiance
12 new shades of
black | Up blusher will
enhance cheeks with a
sassy, shimmering glow
featuring fuchsia, coral,
mandarin and red, and
contour facial features
with rich neutral shades
such as burgundy and
iced chestnut. These
can be used to create
amazing contouring
effects, which look
great on very dark
skin tones. Available
in
matte or iridescent.
AUGUST/SEPTEMBER 2013 | NEW AFRICAN WOMAN | 51
Women Who Inspire
Special Report by the AMDC
Omotola
DISCOVER THE RE AL YOU WITH
African
Women in
Artisanal and
Small-scale
Mining
Omotola Jalade Ekeinde is not only an iconic, inspirational rolemodel, she also epitomises African beauty and talent. It was
therefore a no-brainer when Africa’s fast-rising and leading hair and
beauty brand – Ghandour Cosmetics – aptly appointed the Nigerian
actress as its new ambassador for its BO-16 Hair Care Range.
A
frica and its Diaspora can’t help but
love Omotola, who is affectionately
known as “Omosexy” for her exemplary, elegant beauty and grace,
as well as her rising iconic status,
which has won her many accolades including
being featured in the influential Time magazine’s
Top 100 Most Influential People of 2013.
But that is not all! Omotola, who is also an
accomplished singer, walks tall with over 300
film credits to her name; over 1.6 million likes
on her Facebook page, where adoring fans not
only aspire to her beauty, hair and fashion sense,
but view her as a role-model for her humanitarian work with youth and in empowering other
women. Her reality show, Omotola: The Real
Me, received the highest viewership on M-Net’s
Africa Magic – ever!
With all these laudable accolades, Ghandour
Cosmetics rightly believes this wife and mother
of four is an inspirational icon to carry the torch
for the BO-16 Hair Care Range.
“It was such an obvious choice to invite
Omotola, the First Lady of Nollywood and an
African icon, to be the new brand ambassador
for BO-16, a complete hair care range that offers
breakthrough technology for African hair,” says
Tanal Ghandour, MD of Ghandour Cosmetics,
adding: “We were thrilled that she accepted.
What better person to represent the brand than
an icon to many African women. As the top
female role-model in the region, Omotola was
our only choice.”
Omotola says about her Ghandour Cosmetics
ambassadorial role: “How exciting to be chosen
by a brand whose message is ‘BO-16 Discover
the real you’. It seemed somewhat serendipitous
in complementing my reality show, Omotola –
The Real Me. The brand exudes quality, is affordable on the marketplace and has been specially
JACQUELINE WOISO
“We have set high benchmarks
for our bank at all levels”
developed for African hair. Plus it’s all manufactured in Africa, which is commendable.”
The busy mum of four is also an embodiment
of multi-tasking and despite the challenges of
busy home and work lifestyle, Omotola’s maxim
is: “Make use of whatever you have now, live in
the now, in the moment, make every opportunity count and do not wait for a perfect opportunity. The time is now.”
This is sage advice from this most accomplished woman and we look forward to hearing
more from her.
Ghandour Cosmetics is based in Accra,
Ghana, with operations in 11 countries within
Africa. The rising brand, which is increasingly
growing in popularity, has ambitious expansion
plans into the entire continent.
“We are bringing the best of international
trends and developments in hair and skin care to
Africa,” concludes its MD, Tanal Ghandour.
The world of finance and banking in Africa has long been male-dominated
and female underrepresentation is still endemic in top management roles. This is
a fact that Jacqueline Woiso, Senior Vice President and CEO (Commercial) at
Bank M - Tanzania’s growing and “preferred bank” - admits is unfortunate, as she
shares with the New African Woman, how the bank is not only achieving gender
balance, but is also miles ahead in its Corporate Social Responsibility.
I
n a continent still regarded
largely patriarchal, prompting its
leading policy-making body the
African Union, to declared 2015
“The Year of Women’s Empowerment”, points to how far Africa is yet to go
to achieve gender equality. Although strides
have been made in recent years with more
women climbing the ladder particularly in
the field of politics, the business and corporate worlds remain mainly masculine.
But while many corporate giants are still
playing catch up regarding gender-balance,
some up and coming corporations such as
Bank M, nascent as it may be in the Tanzanian banking industry, is already leading
the way and showing others how gender
parity makes good business sense.
“Bank M does not play lip service on the
issue of gender parity. It is a matter of policy
conviction for us,” Jacqueline emphatically
tells New African Woman when we caught
up with her during her whistle-stop visit to
London recently.
As a Senior Vice President Jacqueline
is part of the 33% that make up Bank M’s
Many studies into the mining
sector have described how
masculine the industry is.
However, this Special Report
highlights the significant, yet
chronically underreported major
role African women play in the
sector, more so in artisanal and
small scale mining (ASM).
In Africa, the ASM workforce
comprises no less than 40-50%
women; this report highlights
a selection of them in Ghana,
Guinea and Tanzania, and reveals
the key challenges that women
face in the sector and what can
be done to make it more genderresponsive.
OCTOBER/NOVEMBER 2014 | NEW AFRICAN WOMAN | 57
senior female management staff, from the
assistant vice president level and above.
Formed only in 2007, Bank M has already
achieved a 50:50 male:female ratio – a feat
many long established banks in Africa are
yet to catch on.
“ Within the corporate industry in
Tanzania we are slowly beginning to see
progression towards the empowerment of
women. But at Bank M, we are proud that
we managed to achieve a 50:50 gender balance in 2012 and we are keen to keep it that
way although we know that sometimes there
can be a challenges, for example if a female
employer has to go on maternity leave. Our
commitment is however intact and all our
female employees are actively encouraged to
pursue career advancement and progression
the Bank offers,” she says.
Through her own progression, the
mother of two sees herself as a perfect example of someone who has benefitted from
Bank M’s commitment to empowering its
female employees. As one of the founding
staff members, she started as Head of Cash
Management back in 2007, rising through
the ranks by taking on additional responsibilities and career enhancing initiatives
offered by the bank. She topped up by taking
up university degree studies to a masters
level.
“With Bank M the sky is the limit to
career growth for anyone. In most Banks
women are usually just bank tellers or Bank
clerks. That is ok because that is where all of
us started from. But Bank M gives women
other opportunities to grow. Currently 33%
of the female workforce in the Bank hold
senior positions and we also have a lot of
middle managers. At branch level half of the
managers are also female,” she says with a
tone of pride.
Formed only 8 years ago, as a Corporate
and Investment Bank targeting the highend mid-market and corporate enterprises
in Tanzania, Bank M has achieved major
strides right from its embryonic years. As of
2015, Bank M is now ranked among the top
10 banks in Tanzania out of the country’s 55.
It is also currently the first African bank
to provide operating of between 8am to 8pm
at all its branches and locations, hours that
“At Bank M we are proud to say we
have achieve 5�:5� gender parity since
����, and our CSR - Money.at.HerArt
- goes beyond philanthropy in the
areas of education, community health,
environment and the arts industry”
offer a full range of services, seven days a
week.
Jacqueline beams with pride when she
tells us that Bank M has also become “the
preferred bank” in the Tanzanian market.
“We are also the only African bank offering
Service Standard Guarantee (SSG) – a commitment to deliver what we have promised
within the time we have promised to deliver
the service, with the same standards of care
we promised for delivery. If we fail to, we
compensate a client at a pre-agreed rate.
That is how committed Bank M is to its clients. We have achieved a lot and are proud
of our achievement in this short time. We
dream big and refuse to be copycats and
hence we set ourselves very high benchmarks to achieve.”
It is probably due to such zeal and commitment to high standard services that
Bank M financial figures become of interest
to note.
“Our total assets are above $350million, profits stand at $10million and loans
$300million,” Jacqueline tells NAW.
But as the old saying goes, money travels and can travel far. And indeed some of
Bank M’s finances have indeed travelled
to some laudable charitable deeds through
the bank’s Corporate Social Responsibility
initiatives.
Its CSR policy dubbed Money.at.HerArt
is an admirable focus on four main mustsupport areas in Africa today: education,
community health, environment and the
arts industry.
“Our CSR goes beyond philanthropy.
Ours is about ensuring impact and sustainability. And to ensure this we have partnered with reputed organisations such as
the Rotary Clubs of Dar es Salaam, AMREF
Health Africa, Hassan Majaar Trust, The
Benjamin Mkapa HIV/Aids Foundation
and the Tanzanian Ministry of health
among some,” she says
So far, on a medium to long term strategic planning of between 3 -5 years, the
bank’s CSR with its partners, has seen the
planting of more than 20,000 trees, training and equipping of midwives and doctors
in rural areas, the provision of over 50,000
schools desks. The list goes on.
With plans to expand into a regional
bank by 2017, more is yet to come for Bank
M. And holding trueto its gender balance
and CSR commitments, will be of of its
defining moments now and for posterity.
J U N E /J U LY 2 0 1 5 N E W A F R I CA N WO M A N /
NAW29_MiningSRREPRINT.indd 1
26/02/2015 15:39
25
Website Advertising
WEB
UK £
LEADERBOARD BANNER
EURO €
UK £
1 WEEK
EURO€
UK £
2 WEEKS
EURO€
AD
3 WEEKS
R O TAT I N G
500
680
800
1100
1500
2000
EXCLUSIVE
950
1300
1500
2000
2500
3400
R O TAT I N G
350
470
550
740
915
1260
EXCLUSIVE
650
900
1100
1500
1900
2600
VIDEOS
400
550
650
900
940
1300
TOP SQUARE BOX
AD
Social Media
170,000
6,477
2,730
LIKES
FOLLOWERS
FOLLOWERS
Print Rates and Specifications
270 x 420
Double Page
270 x 420 mm + 3 mm bleed
270 x 210
118 x
186
Full Page
270 x 210 mm
+ 3 mm bleed
1/2 Page
Horizontal
118 x 186 mm
PRINT
UK £
EURO€
USD $
I N S I D E C O V E R D O U B L E PA G E
6,800
9,600
11,000
D O U B L E PA G E S P R E A D
5,300
7,500
8,500
OUTSIDE BACK COVER
4,900
6,900
7,900
INSIDE FRONT COVER
4,600
6,500
7,500
INSIDE BACK COVER
4,200
5,900
6,500
F U L L PA G E
3,900
5,500
6,250
1 / 2 PA G E
2,500
3,500
4,000
1 / 4 PA G E
1,700
2,500
2,900
BOTTOM STRIP
1,000
1,500
1,600
242
x 91
118
x 91
1/2 Page
Vertical
242 x 91 mm
1/4 Page
Horizontal
118 x 91 mm
PA G E
22 x 185
Bottom Strip
22 x 185 mm
SIZE
Trim: 270 x 420 mm
SPREAD
Bleed: 276 x 426 mm
Type: 242 x 384 mm
Trim: 270 x 210 mm
F U L L PA G E
Bleed: 276 x 216 mm
Type: 242 x 186 mm
1 / 2 PA G E H O R I Z O N TA L
Trim: 118 x 186 mm
1 / 2 PA G E V E R T I C A L
Trim: 242 x 91 mm
1 / 4 PA G E H O R I Z O N TA L
Trim: 118 x 91 mm
BOTTOM STRIP
Trim: 185 x 22 mm
“In “NAW” we celebrate
each other through our pages
with tasteful and meaningful
coverage that inspires rather
than imposes, expertly advises
rather than dictates, and
portrays the abundant and
diverse beauty of the Black
woman with the respect she
deserves!”
Regina Jane Jere, Editor
C O N TA C T
[email protected]
Tel: +442078413210 / +442078413290