Re-Imagine Your Desktop Revenue

Re-Imagine Your Desktop Revenue
VMware Re-Imagine Your Desktop Marketing Campaign Overview: July 2011
The PC-centric desktop model is a management and financial burden.
And with your customers trying to maintain control over the growing
number of end user devices, it only gets worse.
This new integrated campaign is designed to make sure the
VMware desktop virtualization solution is at the top of decision
Who are we talking to?
Enterprises
Take advantage of this great
profit opportunity
makers’ minds when it’s time for their organization to modernize
Desktop management is the largest source of IT support and
as well as easy to deploy and manage. It also provides great
provisioning costs. And overall, the desktop virtualization
increases in usability, manageability and agility.
SA for Enterprise Desktop Deployments as well as IT Managers
This campaign gives you everything you need to stimulate demand
government, BPO and the public sector.
market is set to grow to $2.6 billion by 2014. Most companies
(76 percent) are also planning to migrate to Windows 7 over
the next two years. (IDC - Cloud Computing to Drive $6.4
Billion in Server Hardware Spending by 2014)
Our new creative campaign is designed to generate demand
for desktop modernization. We’re demonstrating that VMware
has a comprehensive solution for virtualizing desktops for
Education, Public Sector, BPO and Healthcare industries. In
addition to the standard benefits of desktop modernization,
VMware is inexpensive, as well as easy to deploy and maintain.
That’s why we’re not just asking customers to consider
modernization through virtualization, but to re-imagine the
desktop altogether.
their computing environments. Together, we can show that
desktop virtualization from VMware is a solution that’s inexpensive
Desktop who are existing vSphere customers with 1,000+
employees and 500+ desktops. Customers who have Microsoft
and Desktop Administrators in healthcare, education,
and close high-value opportunities in your customer base.
Start driving profit today with the VMware
Re-Imagine Your Desktop Campaign
What’s the big campaign idea?
Previously, you couldn’t achieve end-user freedom and IT
control at the same time. One had to be sacrificed for the other
What are the campaign objectives?
to exist. But, when you re-imagine the desktop and virtualize
• Awareness and education: To make IT professionals in BPO,
data can be delivered as a service from the cloud for added
healthcare, education, and government aware that there’s a
proven solution for delivering desktops, applications and data
securely and efficiently from their cloud. They need to reimagine the desktop to empower their business at cloud speed.
• Demand generation: To drive leads to you for VMware
IT control and user freedom will forever
be tied together
VPs of Operations, VPs of Server Infrastructure and VPs of
your computing environment, desktops, applications and
usability, manageability and agility.
The key message is that VMware offers a complete desktop
virtualization solution that not only works in many industries
including healthcare and education, but also makes it much easier
and more cost effective to perform time-consuming tasks—
desktop virtualization software (VMware View™, VMware
freeing IT to spend more time on innovative projects. Instead of
ThinApp™ and VMware Zimbra™) by positioning it as the
highlighting the individual products in this solution, we are going
best solution to provide end-user freedom and IT control.
to focus on the benefits that can be achieved by re-imagining the
In the next couple of years, the virtualized desktop market
desktop like reduced costs, added flexibility, increased availability
is going to multiply many times over.
and easier management of remote offices and users.
Get Started Today @ Partner Central
vmware.com/partners/partners
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Why should you get involved
in desktop virtualization?
VMware ThinAppTM
Desktop management is the largest source of IT support and
operating system, so they can plug directly into the existing
provisioning cost. And according to IDC, 49 million desktop
computers will be virtualized by 2013, up from 500,000 today.
That’s a tremendous amount of growth.
But, it’s also for good reason. Healthcare, education,
government, business process outsourcing professionals
are becoming more interested in the benefits of desktop
virtualization, which include reduced costs, more manageable
desktop environments and the ability to provision PCs and
other client devices centrally from the cloud.
Application virtualization made simple. With ThinApp,
applications are separate from each other and the underlying
virtual and physical desktop infrastructure.
VMware ZimbraTM
Microsite
The leading enterprise-class open source email, calendar and
collaboration solution designed for virtualization and portability
across private and public clouds, making it easier to manage
and more cost effective to scale.
What’s the next step?
To help you spread the message and get customers to begin
VMware offers a comprehensive solution
for virtualizing desktops. It’s also less
expensive and easier to deploy and
maintain than the competition.
The benefits of desktop virtualization speak for themselves.
Applications, devices and data storage become modular and
to re-imagining the desktop, we’ve created a wide range of
Email
These campaign materials include:
• Print advertising
• Direct emails
• An informative microsite
independent of each other and an operating system. Also,
Calls to action will include: application evaluations, ebooks,
deployments and updates are easier; productivity levels rise;
assessments, and more.
and costs are reduced thanks to centralized management.
Desktop virtualization is a great way to create an open
Folder
integrated campaign materials that are easy to co-brand.
You also have access to other powerful demand generation
architecture that supports business needs today and tomorrow.
tools, such as website content syndication and seminar-in-a-
What VMware products
are we promoting?
Expertise in Desktop Virtualization
Print
VMware Education offers several courses designed to ensure you
If you’d like to know more or have any comments, please
VMware View
TM
The industry’s first purpose built solution for delivering
desktops as a managed service, which can transform desktop
migration and management into a simple, automated process.
Banners
box materials.
and your customers have the skills necessary to increase efficiency,
reliability and availability with VMware Desktop solutions.
contact your local Partner Marketing Manager.
Thanks for reading.
Courses can be found at vmware.com/education
We also have a three-tier Desktop Certification program
you can learn about at vmware.com/certification
Get Started Today @ Partner Central
vmware.com/partners/partners
VMware, Inc. 3401 Hillview Avenue, Palo Alto, CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 www.vmware.com
Copyright © 2011 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at www.vmware.com/go/patents
VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.
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