Re-Imagine Your Desktop Revenue
Transcription
Re-Imagine Your Desktop Revenue
Re-Imagine Your Desktop Revenue VMware Re-Imagine Your Desktop Marketing Campaign Overview: July 2011 The PC-centric desktop model is a management and financial burden. And with your customers trying to maintain control over the growing number of end user devices, it only gets worse. This new integrated campaign is designed to make sure the VMware desktop virtualization solution is at the top of decision Who are we talking to? Enterprises Take advantage of this great profit opportunity makers’ minds when it’s time for their organization to modernize Desktop management is the largest source of IT support and as well as easy to deploy and manage. It also provides great provisioning costs. And overall, the desktop virtualization increases in usability, manageability and agility. SA for Enterprise Desktop Deployments as well as IT Managers This campaign gives you everything you need to stimulate demand government, BPO and the public sector. market is set to grow to $2.6 billion by 2014. Most companies (76 percent) are also planning to migrate to Windows 7 over the next two years. (IDC - Cloud Computing to Drive $6.4 Billion in Server Hardware Spending by 2014) Our new creative campaign is designed to generate demand for desktop modernization. We’re demonstrating that VMware has a comprehensive solution for virtualizing desktops for Education, Public Sector, BPO and Healthcare industries. In addition to the standard benefits of desktop modernization, VMware is inexpensive, as well as easy to deploy and maintain. That’s why we’re not just asking customers to consider modernization through virtualization, but to re-imagine the desktop altogether. their computing environments. Together, we can show that desktop virtualization from VMware is a solution that’s inexpensive Desktop who are existing vSphere customers with 1,000+ employees and 500+ desktops. Customers who have Microsoft and Desktop Administrators in healthcare, education, and close high-value opportunities in your customer base. Start driving profit today with the VMware Re-Imagine Your Desktop Campaign What’s the big campaign idea? Previously, you couldn’t achieve end-user freedom and IT control at the same time. One had to be sacrificed for the other What are the campaign objectives? to exist. But, when you re-imagine the desktop and virtualize • Awareness and education: To make IT professionals in BPO, data can be delivered as a service from the cloud for added healthcare, education, and government aware that there’s a proven solution for delivering desktops, applications and data securely and efficiently from their cloud. They need to reimagine the desktop to empower their business at cloud speed. • Demand generation: To drive leads to you for VMware IT control and user freedom will forever be tied together VPs of Operations, VPs of Server Infrastructure and VPs of your computing environment, desktops, applications and usability, manageability and agility. The key message is that VMware offers a complete desktop virtualization solution that not only works in many industries including healthcare and education, but also makes it much easier and more cost effective to perform time-consuming tasks— desktop virtualization software (VMware View™, VMware freeing IT to spend more time on innovative projects. Instead of ThinApp™ and VMware Zimbra™) by positioning it as the highlighting the individual products in this solution, we are going best solution to provide end-user freedom and IT control. to focus on the benefits that can be achieved by re-imagining the In the next couple of years, the virtualized desktop market desktop like reduced costs, added flexibility, increased availability is going to multiply many times over. and easier management of remote offices and users. Get Started Today @ Partner Central vmware.com/partners/partners 812-187_EUC_PartnerOverview_8.5x11_062111.indd 1 6/22/11 5:47 PM Why should you get involved in desktop virtualization? VMware ThinAppTM Desktop management is the largest source of IT support and operating system, so they can plug directly into the existing provisioning cost. And according to IDC, 49 million desktop computers will be virtualized by 2013, up from 500,000 today. That’s a tremendous amount of growth. But, it’s also for good reason. Healthcare, education, government, business process outsourcing professionals are becoming more interested in the benefits of desktop virtualization, which include reduced costs, more manageable desktop environments and the ability to provision PCs and other client devices centrally from the cloud. Application virtualization made simple. With ThinApp, applications are separate from each other and the underlying virtual and physical desktop infrastructure. VMware ZimbraTM Microsite The leading enterprise-class open source email, calendar and collaboration solution designed for virtualization and portability across private and public clouds, making it easier to manage and more cost effective to scale. What’s the next step? To help you spread the message and get customers to begin VMware offers a comprehensive solution for virtualizing desktops. It’s also less expensive and easier to deploy and maintain than the competition. The benefits of desktop virtualization speak for themselves. Applications, devices and data storage become modular and to re-imagining the desktop, we’ve created a wide range of Email These campaign materials include: • Print advertising • Direct emails • An informative microsite independent of each other and an operating system. Also, Calls to action will include: application evaluations, ebooks, deployments and updates are easier; productivity levels rise; assessments, and more. and costs are reduced thanks to centralized management. Desktop virtualization is a great way to create an open Folder integrated campaign materials that are easy to co-brand. You also have access to other powerful demand generation architecture that supports business needs today and tomorrow. tools, such as website content syndication and seminar-in-a- What VMware products are we promoting? Expertise in Desktop Virtualization Print VMware Education offers several courses designed to ensure you If you’d like to know more or have any comments, please VMware View TM The industry’s first purpose built solution for delivering desktops as a managed service, which can transform desktop migration and management into a simple, automated process. Banners box materials. and your customers have the skills necessary to increase efficiency, reliability and availability with VMware Desktop solutions. contact your local Partner Marketing Manager. Thanks for reading. Courses can be found at vmware.com/education We also have a three-tier Desktop Certification program you can learn about at vmware.com/certification Get Started Today @ Partner Central vmware.com/partners/partners VMware, Inc. 3401 Hillview Avenue, Palo Alto, CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 www.vmware.com Copyright © 2011 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at www.vmware.com/go/patents VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. 812-187_EUC_PartnerOverview_8.5x11_062111.indd 2 6/22/11 5:47 PM
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