Connecting Brands To The Mass Market

Connecting Brands To The Mass Market
Reach & Connect With19.5 Million
Economically Active Commuters…
R137 Billion
Combined Monthly
Household Income
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Connecting Brands To The Mass Market
Who We Are
Yebo Transit Media is South Africa’s leading transit advertising agency with over 100 screens deployed nationally. The
advertising agency is a partnership between Nanitrans, an OOH advertising company with over 8 years experience and Adclick
Africa, a diversified media company. The two companies have a combined experience of 12 years in the OOH and digital
advertising industries.
We offer various cost-effective advertising solutions that target economically active public commuters. Our personnel consists of
skilled and experienced professionals in both traditional as well digital marketing industries.
Our operational strategy is derived from understanding the mass market landscape and the principles that underpin resultoriented marketing.
Our mission is to deliver value to our clients through optimised campaigns that target the mass market. Our strength lies in our
ability to create customised solutions that match the exact specifications of our clients’ campaign requirements and expectations.
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Connecting Brands To The Mass Market
Our Solutions
We enable brands to reach and communicate effectively with the lucrative mass market of commuters through innovative and
cost-effective advertising solutions. Our reliable and robust system was developed, tested and fine tune for performance over a
period of 8 years! Below are the ad formats that brands can run:
1a: Classical Ads
Standard 30 sec advert which occupy the biggest section of screen.
Max 20 adverts per 30 min loop. Any video format accepted but HD
preferred.
1b: Informercials
2 minute “show and tell” adverts. Same video format.
2: Poster Ads
Static ads on the left side of the screen. Rotate every 15 sec.
1000 x 350 pixels
3: Text Ticker
Suitable for real time downloads, breaking news and advertising
messages. Each message scrolls in approximately 15 sec. Any
text format accepted.
*Screenshot of a Yebo Transit Media TV Screen
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Connecting Brands To The Mass Market
Benefits Of Transit Advertising
Unparalled mass market reach:
Transit ads reach hundreds of thousands of commuters on a daily basis. These constitute the majority of lower
LSM consumers who have a huge combined purchasing power. Their combined household income is R137
billion. The Geolocation targeting option enhances campaign effectiveness.
High ad recall:
Transit ads are memorable. Recall of transit advertising is three times that of print ads, and nearly twice that of
TV. This inevitably leads to a high return on investment for brands.
Screens are always on:
Once the driver switches on the ignition, the TV screens come live and ads start to run. The environment in the
taxis is very engaging as commuters are entertained and informed by the content played. Additionally, transit ads
can't be fast-forwarded or skipped and commuters thus see them whenever they catch a ride.
Cost-effective and simple to execute.
Transit advertising typically costs much less per impression in comparison to television, radio, newspaper or
billboard rates.
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Connecting Brands To The Mass Market
19.5 Million
Breakdown Of The Market
# of commuters
who use taxis,
240 000
buses & trains daily
# of public taxis
R137 Billion/
Month
on South African
Combined
roads
commuters’ HH
Transit
Market
income
82%
75%
# of commuters
Audience in the
who make daily
LSM 4-7 who are
purchases
commuters
2.5 Hrs/ day
Duration most
commuters spend
in a taxi
*Brands can reach hundreds of thousands of
engaged commuters daily.
Source: The Marketing Site
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Connecting Brands To The Mass Market
Distribution Of Our Screens
60
Gauteng
Reach: 199,680 Commuters/ month
20
Eastern Cape (PE & East London)
20
Durban & PMB
Reach: 66,560 Commuters/ month
Reach: 66,560 Commuters/ month
120
North West: Coming Soon
60
Cape Town: Coming Soon
*We have the highest number of transit media TV screens in South Africa
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Connecting Brands To The Mass Market
Our Technology
Our ad serving technology is robust, stable and reliable having taken 8 Years of research & development to test and fine tune.
We currently have 100 operational screens in taxis on SA roads nationally. However, we are constantly adding the number of
screens as part of our expansion & aggressive growth. Each taxi is tracked and monitored to ensure ads are playing.
How our ads are served:
Ads are broadcasted via our
control room with hi-tech
equipment & software.
Ads are transmitted
to taxis via Servers &
3G equipment @
MTN (JHB).
Adverts displayed on
screens in taxis
Each screen broadcasts in 30 minute cycles (avg taxi trip +/- 30 to 40 min – to work and back)
 Taxis operates for an effective 10 hours daily – therefore 20 half hour (30 min) cycles are broadcast daily per screen / taxi
 Each screen handles a maximum of 60 x 30 second video ads, 120 x 15 second poster / static ads, and 120 x 15 second text ticker
ads, per each 30 minute cycle
 Total ads displayed per screen/ day: 1,200 video ads, 2,400 poster and& text ticker ads per day per screen / taxi
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Connecting Brands To The Mass Market
Campaigns
Brands can run all types of campaigns that include building brand awareness and performance related advertisements.
However our solution is also effective for community messaging campaigns like:
 General crime & violence prevention campaign, which will be assisted, supported and improved significantly by the
on-board camera system in each vehicle !
 Violence Against Women campaign
 Save water/ electricity
 Child Safety drive. Our screens have on-board cameras that capture the passengers in a taxi every five minutes.
Missing children have been previously found this way.
 The Arrive Alive Campaign: Each commuter can now play an active role in reporting, in real time, interactively Taxi
Driver behaviour and quality, towards improving road use and saving lives !
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Connecting Brands To The Mass Market
Reporting
We supply our clients with in depth campaign performance reports at agreed timeframes
or on demand. Our typical report covers the following items for each geolocation targeted
by a campaign:
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Vehicle operating hours.
Distance covered.
People reached.
Number of times poster advert was screened.
Number of times video advert was screened.
Interactive satellite picture of routes covered.
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Connecting Brands To The Mass Market
Relationships
We have a strong working relationship with the South African National Taxi
Council as well with all the regional taxi associations.
This simplifies the rolling out of our infrastructure in taxis throughout South Africa
as well as the monitoring and management of our service.
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Connecting Brands To The Mass Market
Testimonials
“Yebo Transit Media has made a huge difference in our sales.Our exposure was increased hugely and
the amount of leads we use to get tripled in the last 2 months! Cloud 9 Properties is situated in
Centurion, Pretoria. Our main advertising has always been on the internet and street advertising, but we
seemed to miss a huge part of our market.” - L. Jansen van Vuuren (Co-owner of Cloud 9 Properties)
“Right from the start, Yebo Transit Media impressed us with their efficient, professional manner, an
approach that not only inspired confidence but generated the results we were looking for.” – Hennie
Vorster (Regional Project Manager, Gauteng, Damelin Randburg
“This is just a short thank you note for introducing us to Yebo Transit Media. I must admit that I had my
doubts in the beginning, but was very impressed after I received you first very detailed report of the route
network and amount of times our poster ad was screened. I have just finished analysing my July sales
figures and I can definitely see a growth in our sales at the offices surrounding your cover area.” – Shaun
Smeda, Sales & Marketing Manager, Intercape
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Connecting Brands To The Mass Market
Booking A Camapign
Whether you are a media agency or a direct client, when you get in touch with us about your advertising enquiry, we’ll
generally start the process by asking you a series of questions, which might look something like the below:
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What do you want to achieve with this campaign?
What markets are you looking to reach?
What is your advertising budget?
What is the timing of your campaign?
Are you using other media?
What is the style of your creative?
Is there any other important information we should know?
Once we have gathered the above information, we will put together a detailed proposal that addresses your objectives.
All of our proposals are backed with research to prove the effectiveness of our media within your advertising campaign.
To find out more or to make a booking enquiry, contact us now
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Connecting Brands To The Mass Market
For Further Discussions:
O11 704 2641
[email protected]
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