Market Study Report for the Municipality of Sioux Lookout
Transcription
Market Study Report for the Municipality of Sioux Lookout
Market Study Report for the Municipality of Sioux Lookout Prepared by: March 31, 2011 Market Study Report For the Municipality of Sioux Lookout Prepared by: McSweeney & Associates 900 Greenbank Road Suite 201 Ottawa Ontario CANADA K2J 1S8 Tel: (613) 825-2896 Or 1-866-304-2896 Fax: (613) 825-2889 Or 1-877-825-2889 E-MAIL: [email protected] WEBSITE: www.mcsweeney.ca Sioux Lookout Market Study Table of Contents 4 Statistical Overview of Sioux Lookout.................................................................. 1 5 Demographic Analysis ........................................................................................... 3 5.1 5.2 5.3 5.4 5.5 5.6 5.7 6 Labour Force Analysis .......................................................................................... 16 6.1 6.2 6.3 6.4 6.5 7 Population and Age Structure Profile ................................................................................... 4 Sioux Lookout Incomes ...................................................................................................... 6 Education ......................................................................................................................... 9 Post-Secondary Field of Study........................................................................................... 11 Migration to Sioux Lookout ............................................................................................... 12 Knowledge of Official Languages ....................................................................................... 14 Dwelling Characteristics ................................................................................................... 15 Key Indicators ................................................................................................................. 17 Labour Force by Industry ................................................................................................. 18 Labour Force by Occupation ............................................................................................. 20 Commuting Patterns ........................................................................................................ 21 Net Import and Export of Labour Force ............................................................................. 22 Economic Base Analysis ....................................................................................... 23 7.1 7.2 Employment Profile .......................................................................................................... 24 Location Quotient Analysis................................................................................................ 26 7.3 Shift-Share Analysis ......................................................................................................... 32 7.2.1 7.2.2 7.2.3 7.2.4 8 Employer Structure Analysis ............................................................................... 36 8.1 Business Sector Analysis................................................................................................... 36 8.2 Business Pattern Analysis ................................................................................................. 38 8.1.1 8.1.2 8.1.3 8.1.4 9 Location Quotients Analysis by Sector ............................................................................................. 27 Dominant Sub-Sectors ....................................................................................................................28 Location Quotients Analysis by Industry Level ..................................................................................29 Location Quotients Compared to Benchmarks ..................................................................................30 Growth Growth Growth Growth in in in in Business Business Business Business Numbers .......................................................................................................... 36 Concentrations ................................................................................................. 37 Concentrations per Capita .................................................................................37 Concentrations by Sector...................................................................................37 Economic Development Trends Analysis ............................................................. 39 9.1 9.2 Site Selection Factors ....................................................................................................... 39 Economic Forecast ........................................................................................................... 42 Appendix A: Data Tables ............................................................................................ 44 Sioux Lookout Market Study List of Tables and Figures Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table 1: Statistical Overview of Sioux Lookout vs. Ontario, 2010 .......................................................... 1 2: Statistical Overview of 2001-2006 Changes for Sioux Lookout ................................................. 2 3: Population Change from 1996 to 2006, Sioux Lookout vs. Ontario ........................................... 4 4: Dwelling Characteristics, Sioux Lookout vs. Ontario, 2001, 2006 and 2010 ............................. 15 5: Where the Sioux Lookout Resident Labour Force Works, 2006 .............................................. 21 6: Place of Residence for Persons Working in Sioux Lookout, 2006 ............................................ 21 7: Net Import-Export of Labour Force for Sioux Lookout, 2006.................................................. 22 8: Employment Sub-sectors with High LQ, Sioux Lookout vs. Kenora, 2006 ................................ 31 9: Shift Share Analysis for Sioux Lookout Jobs by Sector, 2001-2006 ......................................... 33 10: Percentage Population by Age, Sioux Lookout, 2001, 2006 and 2010 ................................... 44 11: Percentage Population by Age, Sioux Lookout vs. Ontario, 2010 .......................................... 45 12: Income Levels with % Change, Sioux Lookout vs. Ontario, 2000, 2005 and 2009.................. 46 13: Total Income Levels, Sioux Lookout vs. Ontario, 2009 ........................................................ 47 14: Total Income Levels, Sioux Lookout vs. Ontario, 2000, 2005 and 2009 ................................ 48 15: Family Income Levels, Sioux Lookout vs. Ontario, 2009 ...................................................... 49 16: Household Income Levels, Sioux Lookout vs. Ontario, 2009 ................................................ 49 17: Highest Level of Schooling, Sioux Lookout vs. Ontario, 2001 ............................................... 50 18: Education Attainment, Sioux Lookout vs. Ontario, 2006-2010 .............................................. 50 19: Education Attainment, Sioux Lookout vs. Ontario, 2010 ...................................................... 51 20: Post-secondary Qualifications by Major Field of Study 2010, Sioux Lookout vs. ON ................ 51 21: Mobility Status, Sioux Lookout vs. Ontario, 2010 ................................................................ 52 22: Knowledge of Official Language, Sioux Lookout vs. Ontario, 2010........................................ 52 23: Key Labour Force Indicators, Sioux Lookout vs. Ontario, 2001-2006-2010 ............................ 53 24: Labour Force by Industry, Sioux Lookout, 2001-2006-2010 ................................................. 53 25: Labour Force by Industry, Sioux Lookout vs. Ontario, 2010 ................................................. 54 26: Labour Force by Occupation, Sioux Lookout vs. Ontario, 2010 ............................................. 54 27: Number of Business by Sector, Sioux Lookout, 2003-2007 .................................................. 56 28: Percentage of Local Business, Sioux Lookout, 2003-2007 .................................................... 57 29: Business Concentration per Capita, Sioux Lookout, 2003-2007 ............................................ 58 30: Business Concentration Sector Mix, Sioux Lookout, 2003-2007 ............................................ 59 31: Top 15 Sub-Sectors by Number of Employers for Sioux Lookout, June 2008 ......................... 59 32: Top 15 Industries by Number of Employers, Sioux Lookout, June 2008 ................................ 60 33: % Change of Total Number of Employers, SL vs. Ontario, June 2003 to June 2008 ............... 61 34: Canadian and Ontario Economic Indicators Outlook ............................................................ 62 35: Global Export Forecast by Sector (% Growth) .................................................................... 62 36: Ontario Merchandise Export Outlook ................................................................................. 62 37: Canadian Industrial Outlook – GDP by Industry .................................................................. 63 38: GDP by Industry Ontario .................................................................................................. 63 39: Canada and Ontario Employment Outlook by Industry – Q1/2011 ........................................ 64 Sioux Lookout Market Study Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure Figure 1: Percentage Population by Age, Sioux Lookout, 2001, 2006, and 2010 ..................................... 4 2: Percentage Population by Age, Sioux Lookout vs. Ontario, 2010 ............................................. 5 3: Total Median & Average Income, Sioux Lookout vs. Ontario, 2000, 2005 and 2009 .................. 6 4: Household Median & Average Income, Sioux Lookout & ON, 2000, 2005 and 2009 .................. 7 5: Total Income, Sioux Lookout, 2000, 2005 and 2009 .............................................................. 7 6: Total Income, Sioux Lookout vs. Ontario, 2009 ..................................................................... 8 7: Education Attainment Breakdown for Sioux Lookout, 2010..................................................... 9 8: Education Attainment, Sioux Lookout vs. Ontario, 2010 ....................................................... 10 9: Post-Secondary Field of Study, Sioux Lookout vs. Ontario, 2010 ........................................... 11 10: Mobility Status Breakdown, Sioux Lookout vs. Ontario, 1 Year Ago ..................................... 12 11: Mobility Status Breakdown, Sioux Lookout vs. Ontario, 5 Years Ago .................................... 13 12: Percentage of Official Language, Sioux Lookout vs. Ontario, 2010 ...................................... 14 13: Average Dwelling Value, Sioux Lookout vs. ON, 2001, 2006 and 2010................................. 15 14: Labour Force Indicators, Sioux Lookout vs. Ontario, 2001, 2006 and 2010 .......................... 17 15: Unemployment Rate, Sioux Lookout vs. Ontario, 2001, 2006 and 2010 ............................... 18 16: Labour Force by Industry, Sioux Lookout, 2001-2006-2010 ................................................ 18 17: Labour Force by Industry, Sioux Lookout vs. Ontario, 2010 ................................................ 19 18: Labour Force by Occupation, Sioux Lookout vs. Ontario, 2010............................................ 20 19: Number of Jobs by Sector for Sioux Lookout, 2006 ........................................................... 24 20: Jobs Distribution, Sioux Lookout vs. Kenora, 2006............................................................. 25 21: Location Quotients by Employment Sectors, Sioux Lookout, 2006 ....................................... 27 22: Employment Sub-sectors with High Location Quotients, Sioux Lookout, 2006 ...................... 28 23: Sioux Lookout Employment Industries with High Location Quotients, 2006 .......................... 29 24: Location Quotients Compared to Kenora, Ontario, Canada, by Sectors, 2006 ....................... 30 25: Sioux Lookout Job Change by Sector, 2001-2006 .............................................................. 32 26: Employment Shift-Share Analysis by Sector, Sioux Lookout, 2001-2006 .............................. 34 27: Site Selection Factors ..................................................................................................... 40 28: Site Selection Factors – Combined Rating* of 2010 Factors ................................................ 41 Sioux Lookout Market Study 1 Statistical Overview of Sioux Lookout The following table provides a profile of the Municipality of Sioux Lookout using 2010 estimates of statistical data. These estimates are prepared based on 2006 Census data. Table 1: Statistical Overview of Sioux Lookout vs. Ontario, 20101 Topic Population Labour Force Demographic Variable Sioux Lookout Ontario Total population 5,423 13,293,008 Projected population 2015 5,345 14,211,555 Projected population 2020 5,307 15,196,416 Total population 15 years and over 4,354 11,045,903 In the labour force2 3,443 7,458,212 Participation rate3 (%) 79.1 67.5 Employment rate4 (%) 76.7 63.5 Unemployment rate5 (%) 3.0 6.0 Average total per capita income (2009) ($) 43,761 42,841 Median total per capita income (2009) ($) 39,370 30,822 Average household income (2009) ($) 90,065 85,814 Median household income (2009) ($) 79,076 67,246 Total number of private households 2,012 4,980,115 Average number of persons in private households 2.65 2.6 Total number of occupied private dwellings 2,012 4,980,115 210,749 371,018 Income ($) Households Dwelling Average value of dwelling ($) Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. 1 The content of the report is derived from Manifold’s proprietary postal code information. No confidential information about an individual, household, organization or business has been obtained from Statistics Canada. 2 Labour force - Refers to persons who were either employed or unemployed. 3 Participation rate - Refers to the labour force expressed as a percentage of the population 15 years and over excluding institutional residents. 4 Employment rate - Refers to the number of persons employed expressed as a percentage of the total population 15 years and over, excluding institutional residents. 5 Unemployment rate - Refers to the unemployed expressed as a percentage of the labour force. McSweeney & Associates 1 March 31, 2011 Sioux Lookout Market Study The following table provides an overview of statistical changes in Sioux Lookout between 2001 and 2006. Table 2: Statistical Overview of 2001-2006 Changes for Sioux Lookout Sioux Lookout Compared to Ontario (ON) Topic Demographic Variable 2001 – 2006 2001 2006 Total Population Population Jobs6 Labour Force Income ($) Households Dwelling Value 5,336 5,183 Children & Youth (0-19) Decreased Youth Adult (20-44) Decreased Segments 45 and up Increased Percentage Change 20012006 Total population 15 years and over 17.1% Decreased while increased in ON Segment % greater than ON average Segment % greater than ON average Segment % smaller than ON average Increased at a significantly faster rate than ON 4,045 4,065 Increased slower than ON In the labour force 2,870 3,190 Increased faster than ON Participation rate (%) 71.0 78.5 Employment rate (%) 68.4 75.3 Unemployment rate (%) 3.8 4.2 Average total per capita 32,678 income ($) Median total per capita 25,594 income ($) Average household income 65,238 ($) Median household income 55,587 ($) Total number of private 1,925 households Average number of persons in 2.7 private households Average value of dwelling 151,399 ($) 38,971 34,325 79,374 71,289 1,925 2.7 184,898 Grew significantly faster than ON Grew significantly faster than ON Grew faster but significantly lower than ON Increased at a faster rate than ON Increased significantly faster than ON Increased at a faster rate than ON Increased at a faster rate than ON Stable while increased in ON Stable at a slightly faster rate than ON Increased at a significantly slower pace than ON Source: McSweeney & Associates from Statistics Canada 2001 and 2006 Census data.7 6 Throughout this report, the word “job” is used as a commonly accepted term to refer to the employed labour force declaring a usual place of employment within Canada (or Ontario or Sioux Lookout as the case may be). It excludes those working in their home, working outside of Canada, or not having a usual place of employment that they report to at the beginning of a work shift. 7 Census data 2001: Statistics Canada, 2001 Electronic Profile, 95F0495XCB01001-Ont, Profile for Canada, Provinces, Territories, Census Divisions and Census Subdivisions, 2001 Census. Census data 2006: Statistics Canada, 2006 Electronic Profile, 94-581-XCB2006001, Profile for Canada, Provinces, Territories, Census Divisions and Census Subdivisions, 2006 Census. McSweeney & Associates 2 March 31, 2011 Sioux Lookout Market Study 2 Demographic Analysis Highlights In 2010, the Municipality of Sioux Lookout had a younger population than Ontario. Between 2000 and 2009, all average and median incomes (total, family, household) in Sioux Lookout rose, and are higher than those of Ontario. The largest segment of total income earners was the $60,000+ income level. The percentage of Sioux Lookout residents who have a college, CEGEP or other non-university certificate or diploma is higher than the Provincial percentage in 2010. The percentage of residents who studied Business, management and public administration is the largest compared to other fields of study, and is higher than in Ontario. Residents in Sioux Lookout were less likely to have moved than Ontario residents; and a smaller percentage of movers are from outside of the country in comparison to Ontario. Over 90% of residents in Sioux Lookout speak English only. Less than 10% of residents are bilingual (English and French). The average value of dwellings in Sioux Lookout increased from $151,399 in 2001 to $210,749 in 2010. These values are lower than the provincial average. McSweeney & Associates 3 March 31, 2011 Sioux Lookout Market Study 2.1 Population and Age Structure Profile Table 3, derived from 2001 and 2006 Census data, illustrates the population change in Sioux Lookout from 1996 to 2006 in comparison to Ontario. According to the census data, the population in Sioux Lookout decreased between 2001 and 2006, while it increased in Ontario. Table 3: Population Change from 1996 to 2006, Sioux Lookout vs. Ontario Sioux Lookout Population Count % Change from Previous Census Ontario Population Count % Change from Previous Census 1996 5,165 10,753,573 2001 5,336 3.3 11,410,046 6.1 2006 5,183 -2.9 12,160,282 6.6 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 Figure 1 and Table 10 in the Appendix represent the changing demographics of Sioux Lookout between 2001 and 2010. The following are some key observations: The fastest growing age segments are between 50-64 years of age. The 35-44 age segments declined sharply as a percentage of the total population. The 0-14 age segments also declined as a percentage of the total population. Figure 1: Percentage Population by Age, Sioux Lookout, 2001, 2006, and 2010 12.0 Sioux Lookout 2001 % Sioux Lookout 2006 % Sioux Lookout 2010 % 10.0 Percentage 8.0 6.0 4.0 2.0 0.0 Age Group Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 McSweeney & Associates 4 March 31, 2011 Sioux Lookout Market Study Table 11 in the Appendix, and Figure 2 (below) indicate that in 2010: The 45-49 age segments are the largest of all age segments in both Sioux Lookout and Ontario. Sioux Lookout’s population (as a percentage of the total population) aged 55+ years is significantly less than that of Ontario. Sioux Lookout’s population (as a percentage of the total population) aged less than 49 years is larger than that of Ontario. Overall, Sioux Lookout’s age profile indicates a younger population than that of Ontario. Figure 2: Percentage Population by Age, Sioux Lookout vs. Ontario, 2010 Sioux Lookout 2010 % 10.0 9.0 ON 2010 % 8.0 Percentage 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Age Group Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010 McSweeney & Associates 5 March 31, 2011 Sioux Lookout Market Study 2.2 Sioux Lookout Incomes Based upon Figures 3 to 6, as well as Tables 12 to 16 in the Appendix, the following observations8 can be made with respect to incomes: All average and median incomes (total, family, household) in Sioux Lookout increased between 2000 and 2009. The Sioux Lookout median total income and median household income rose more quickly than Ontario between 2001 and 2010. And it is now significantly higher than Ontario. In 2009, Sioux Lookout had a higher percentage of residents with incomes over $45,000 than did Ontario. With respect to total income changes from 2000 to 2009, the percentage of the population making more than $60,000 was the largest income segment and has been increasing since 2000. Figure 3: Total Median & Average Income, Sioux Lookout vs. Ontario, 2000, 2005 and 2009 50,000 45,000 Sioux Lookout Average total income Sioux Lookout Median total income Ontario Average total income Ontario Median total income Incomes $ 40,000 35,000 30,000 25,000 20,000 15,000 2000 2005 Year 2009 Source: McSweeney & Associates from Statistics Canada Census data 2001 (2000 incomes) and 2006 (2005 incomes) and Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes) 8 Please note that Census data (2001 and 2006) is not exactly comparable to Superdemographics data (2009) estimates. McSweeney & Associates 6 March 31, 2011 Sioux Lookout Market Study Figure 4: Household Median & Average Income, Sioux Lookout & ON, 2000, 2005 and 2009 100,000 90,000 Sioux Lookout Average household income Sioux Lookout Median household income Ontario Average household income Ontario Median household income Incomes $ 80,000 70,000 60,000 50,000 40,000 30,000 2000 2005 Year 2009 Source: McSweeney & Associates from Statistics Canada Census data 2001 (2000 incomes) and 2006 (2005 incomes) and Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes) Figure 5: Total Income, Sioux Lookout, 2000, 2005 and 2009 25.0 Percentage 20.0 Sioux Lookout 2000 % Sioux Lookout 2005 % Sioux Lookout 2009 % 15.0 10.0 5.0 0.0 Income levels Source: McSweeney & Associates from Statistics Canada Census data 2001 (2000 incomes) and 2006 (2005 incomes) and Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes). McSweeney & Associates 7 March 31, 2011 Sioux Lookout Market Study Figure 6: Total Income, Sioux Lookout vs. Ontario, 2009 Percentage Sioux Lookout 2009 % 20.0 18.0 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 ON 2009 % Income Levels Source: McSweeney & Associates from Statistics Canada Census data 2001 (2000 incomes) and 2006 (2005 incomes) and Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes). McSweeney & Associates 8 March 31, 2011 Sioux Lookout Market Study 2.3 Education Figures 7 and 8, and Tables 17 to 19 in the Appendix, outline the education levels obtained by Sioux Lookout’s residents (aged 25-64) for 2001, 2006 and 2010 as compared to Ontario averages.9 The following figure provides a visual breakdown of the educational attainment levels of the Sioux Lookout population aged 25-64 in 2010. Definitions may be found in the footnotes. Figure 7: Education Attainment Breakdown for Sioux Lookout, 201010 Total population* (100%) Certificate, diploma or degree (79.6%) High school certificate or equivalent (19.4%) Apprentice ship or trades certificate or diploma (10.5%) No certificate, diploma or degree (20.4%) College, CEGEP or other nonuniversity certificate or diploma (28.9%) University certificate, diploma or degree (20.9%) University certificate or diploma below bachelor level (3.7%) University certificate or diploma (17.2%) Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. *Population aged 25 to 64 in Sioux Lookout. 9 2001 Census data is not directly comparable to 2006 Census data. 10 'Highest certificate, diploma or degree' refers to the highest certificate, diploma or degree completed based on a hierarchy which is generally related to the amount of time spent 'in-class.' For postsecondary completers, a university education is considered to be a higher level of schooling than a college education, while a college education is considered to be a higher level of education than in the trades. Although some trades requirements may take as long or longer to complete than a given college or university program, the majority of time is spent in on-the-job paid training and less time is spent in the classroom. 'High school certificate or equivalent' includes persons who have graduated from a secondary school or equivalent. Excludes persons with a postsecondary certificate, diploma or degree. Examples of postsecondary institutions include community colleges, institutes of technology, CEGEPs, private trade schools, private business colleges, schools of nursing and universities. 'College, CEGEP or other non-university certificate or diploma' replaces the category 'Other non-university certificate or diploma' used in previous censuses. This category includes accreditation by non-degree-granting institutions such as community colleges, CEGEPs, private business colleges and technical institutes. McSweeney & Associates 9 March 31, 2011 Sioux Lookout Market Study Based on the following table, it can be concluded that: The percentage of Sioux Lookout residents who have a college, CEGEP or other nonuniversity certificate or diploma is higher than the Provincial percentage in 2010. The percentage of Sioux Lookout residents who have a university certificate or diploma is lower than Ontario in 2010. Figure 8: Education Attainment, Sioux Lookout vs. Ontario, 2010 2010 Sioux Lookout % University certificate or degree 2010 Ontario % Education Attainment Level University certificate or diploma below bachelor level University certificate, diploma or degree College, CEGEP or other non-university certificate or diploma Apprenticeship or trades certificate or diploma High school certificate or equivalent Certificate, diploma or degree No certificate, diploma or degree 0.0 20.0 40.0 Percentage 60.0 80.0 100.0 Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. McSweeney & Associates 10 March 31, 2011 Sioux Lookout Market Study 2.4 Post-Secondary Field of Study For 2010 post-secondary qualifications of persons aged 25-64, the following observation can be made from Figure 9 and Table 20 (in the Appendix)11: The largest field of study was in the Business, management and public administration field. The Architecture, engineering, and related technologies and was also a large field of study but not as large as in Ontario. The Health, parks, recreation and fitness field of study was significantly higher than in Ontario. Figure 9: Post-Secondary Field of Study, Sioux Lookout vs. Ontario, 201012 Educational, recreational and counselling services Sioux Lookout 2010 % Fine and applied arts Ontario 2010 % Humanities and related fields Field of Study Social and behavioural sciences and law Business, management and public administration Physical and life sciences and technologies Mathematics, computer and information sciences Architecture, engineering, and related technologies Agriculture, natural resources and conservation Health, parks, recreation and fitness Personal, protective and transportation services Other fields of study 0.0 5.0 10.0 15.0 20.0 25.0 Percentage Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. 11 Changes in census variables do not allow a direct comparison of 2001 and 2006 post-secondary fields of study. 'Field of study' is defined as the main discipline or subject of learning. It is collected for the highest certificate, diploma or degree above the high school or secondary school level. 12 McSweeney & Associates 11 March 31, 2011 Sioux Lookout Market Study 2.5 Migration to Sioux Lookout The mobility (refers to whether or not people lived in the same dwelling unit either one year or five years ago) of Sioux Lookout residents in 2010 can be seen in Figures 10 to 11, and Table 21 (in the Appendix). The following figure is a visual breakdown of the mobility status in Sioux Lookout compared to Ontario (2010 estimates data). Definitions may be found in the footnotes. Figure 10: Mobility Status Breakdown, Sioux Lookout vs. Ontario, 1 Year Ago 13 Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010 In 2010, the percentage of Sioux Lookout residents that had moved within the previous year (16.8% movers) was more than the percentage of “movers” in Ontario. People moving to Sioux Lookout were more likely to be relocating from other parts of Ontario as opposed to moving from outside of the province. 13 Non-movers are persons who were living at the same address as the one at which they resided one year earlier. Movers are persons who were living at a different address from the one at which they resided one year earlier. Non-migrants are movers who were living at a different address, but in the same census subdivision (CSD) as the one they lived in one year earlier. Migrants are movers who were residing in a different CSD one year earlier (internal migrants) or who were living outside Canada one year earlier (external migrants). Intraprovincial migrants are movers who were living in a different CSD from the one at which they resided one year earlier, in the same province. Interprovincial migrants are movers who were living in a different CSD from the one at which they resided one year earlier, in a different province. McSweeney & Associates 12 March 31, 2011 Sioux Lookout Market Study Figure 11: Mobility Status Breakdown, Sioux Lookout vs. Ontario, 5 Years Ago Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. Figure 11 compares the mobility of Sioux Lookout residents five years ago to that of Ontario. The percentage of Sioux Lookout residents that had moved within the past five years was still larger than the percentage of “movers” in Ontario. People moving to Sioux Lookout were still more likely to be relocating from other parts of Ontario as opposed to moving from outside of the province. McSweeney & Associates 13 March 31, 2011 Sioux Lookout Market Study 2.6 Knowledge of Official Languages Figure 12 and Table 22 (in the Appendix) illustrate the official languages spoken in Sioux Lookout compared to the averages for Ontario in 2010: Over 90% of residents in Sioux Lookout speak English only. Less than 10% of residents are bilingual (English and French) in Sioux Lookout. This percentage is lower than in Ontario. Figure 12: Percentage of Official Language, Sioux Lookout vs. Ontario, 2010 Sioux Lookout 2010 % 100.0 90.0 Ontario 2010 % 80.0 Percentage 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 English only French only English and French Official Languages Neither English nor French Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010 In addition to official languages, over 10% of residents in Sioux Lookout are knowledgeable in aboriginal languages: Cree (1.9% of residents); Ojibway (4.5% of residents); Oji-Cree (3.1% of residents). McSweeney & Associates 14 March 31, 2011 Sioux Lookout Market Study 2.7 Dwelling Characteristics Table 4 and Figure 13 present dwelling characteristics in Sioux Lookout for 2001, 2006 and 201014 as compared to Ontario: The total number of dwellings in Sioux Lookout increased from 1,925 in 2001 to 2,012 in 2010. The percentages of owned and rented dwellings in Sioux Lookout were stable during the period between 2001 and 2010. The average value of dwellings in Sioux Lookout increased from $151,399 in 2001 to $210,749 in 2010, and is lower than Ontario. Table 4: Dwelling Characteristics, Sioux Lookout vs. Ontario, 2001, 2006 and 2010 2001 2006 2010 Sioux Sioux Sioux Lookout Ontario Lookout Ontario Lookout Ontario Total number of 1,925 4,219,410 1,925 4,555,030 2,012 4,980,115 dwellings15 % of owned dwellings 70% 80% 70% 80% 70% 70% % of rented dwellings 30% 20% 30% 20% 30% 30% Average value of 151,399 199,884 184,898 297,479 210,749 371,018 dwelling16 ($) Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 Figure 13: Average Dwelling Value, Sioux Lookout vs. ON, 2001, 2006 and 2010 400,000 Sioux Lookout Average value of dwelling ($) 350,000 ON 300,000 250,000 200,000 150,000 100,000 50,000 0 2001 2006 Year 2010 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 14 2010 Manifold Data Mining Inc. Superdemographics 2010 (based on the self-reported values of the 2006 census adjusted for inflation). 15 Dwelling refers to a set of living quarters in which a person or a group of persons resides or could reside, and includes all forms of rental units as well as single family homes. 16 Dwelling value is not the same as average home value. McSweeney & Associates 15 March 31, 2011 Sioux Lookout Market Study 3 Labour Force Analysis Highlights In 2010, the employment rate in Sioux Lookout (79.1%) was significantly higher than Ontario (63.5%); the unemployment rate was significantly lower than Ontario (3.0% vs. 6.0%). Compared to Ontario, a higher percentage of the labour force in Sioux Lookout worked in the following industries: o Agriculture, forestry, fishing and hunting o Transportation and warehousing o Health care and social assistance o Accommodation and food services o Educational services o Public administration. The number of jobs in Sioux Lookout exceeded the number of labour force participants, thus making Sioux Lookout a net ‘importer’ of at least 140 employees from other communities (such as Dryden and Thunder Bay). Almost all of Sioux Lookout’s labour force worked in Sioux Lookout. Sioux Lookout residents who commute to work outside of Sioux Lookout work in the following industries: o Mining and oil and gas extraction o Utilities o Transportation and warehousing o Real estate and rental and leasing o Arts, entertainment and recreation o Other services (except public administration). This section examines the characteristics of the labour force that resides in Sioux Lookout, regardless of work location. McSweeney & Associates 16 March 31, 2011 Sioux Lookout Market Study 3.1 Key Indicators Figures 14 and 15, along with Table 23 in the Appendix, provide a comparison of key labour force indicators for Sioux Lookout and Ontario from 2001 to 2010 (2010 estimates). The following observations can be made17: In 2001, 2006, and 2010, the labour force participation rates and employment rates were significantly higher in Sioux Lookout compared to the Provincial rate. Since 2001, the unemployment rate in Sioux Lookout has decreased and is significantly lower than the Provincial rate. Figure 14: Labour Force Indicators, Sioux Lookout vs. Ontario, 2001, 2006 and 2010 85.0 80.0 75.0 Percentage 70.0 65.0 60.0 55.0 Sioux Lookout Participation rate 50.0 Sioux Lookout Employment rate Ontario Participation rate 45.0 Ontario Employment rate 40.0 2001 2006 Year 2010 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 17 Participation rate %=labour force/total population 15+ Employment rate %= employed/total population 15+ Unemployment rate %=unemployed/labour force McSweeney & Associates 17 March 31, 2011 Sioux Lookout Market Study Figure 15: Unemployment Rate, Sioux Lookout vs. Ontario, 2001, 2006 and 2010 8.0 Sioux Lookout Unemployment rate Ontario Unemployment rate 7.0 Percentage 6.0 5.0 4.0 3.0 2.0 2001 2006 Year 2010 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 3.2 Labour Force by Industry Figure 16 and Table 24 (in the Appendix) indicate that the experienced labour force in the Health care and social assistance industry had the largest percentage increase between 2001 and 2010, with an estimated increase of 140 jobs. 30.0 Sioux Lookout 2001 % 25.0 Sioux Lookout 2006 % 20.0 Sioux Lookout 2010 % 15.0 10.0 Public administration Health care and social assistance Arts, entertainment and recreation Accommodation and food services Other services (except public administration) Educational services Real estate and rental and leasing Professional, scientific and technical services Management of companies and enterprises Administrative and support, waste management and… Finance and insurance Transportation and warehousing Information and cultural industries Retail trade Wholesale trade Manufacturing Construction 0.0 Utilities 5.0 Agriculture, forestry, fishing and hunting Mining and oil and gas extraction Percentage Figure 16: Labour Force by Industry, Sioux Lookout, 2001-2006-2010 Industry Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 McSweeney & Associates 18 March 31, 2011 Sioux Lookout Market Study 25.0 Sioux Lookout% 20.0 Ontario % 15.0 10.0 Public administration Educational services Health care and social assistance Arts, entertainment and recreation Accommodation and food services Other services (except public administration) Real estate and rental and leasing Professional, scientific and technical services Management of companies and enterprises Admin. and support, waste mgmt and remediation services Finance and insurance Transportation and warehousing Information and cultural industries Retail trade Wholesale trade Manufacturing Construction 0.0 Utilities 5.0 Agriculture, forestry, fishing and hunting Mining and oil and gas extraction Percentage Figure 17: Labour Force by Industry, Sioux Lookout vs. Ontario, 2010 Industry Source: McSweeney & Associates from Manifold Data Mining’s Superdemographics 2010. Figure 17 and Table 25 (in the Appendix) demonstrate the estimated percentage of the labour force by industry in 2010 relative to Ontario. In 2010, a larger percentage of Sioux Lookout’s resident labour force worked in the following industries as compared to Ontario: Agriculture, forestry, fishing and hunting Transportation and warehousing Health care and social assistance Accommodation and food services Educational services Public administration. A smaller percentage of Sioux Lookout’s resident labour force, as compared to Ontario, worked in: Construction Manufacturing Wholesale trade Finance and insurance Information and cultural industries Professional, scientific and technical services Admin. And support, waste management and remediation services Other services (except public administration). McSweeney & Associates 19 March 31, 2011 Sioux Lookout Market Study 3.3 Labour Force by Occupation Figure 18 and Table 26 (in the Appendix) compare the estimated percentages of the labour force in Sioux Lookout and Ontario by occupation for 2010. In comparison to Ontario, Sioux Lookout has larger percentages of its labour force working in: Trades, transport and equipment operators and related Social science, education, government service and religion Health. In contrast, Sioux Lookout has smaller percentages of its labour force, as compared to Ontario, working in: Management Unique to primary industry Business, finance and administration Arts, culture, recreation and sport Unique to processing, manufacturing and utilities. Figure 18: Labour Force by Occupation, Sioux Lookout vs. Ontario, 2010 Sioux Lookout % 25.0 Ontario % 20.0 10.0 5.0 Unique to processing, manufacturing and utilities Unique to primary industry Trades, transport and equipment operators and related Occupations Sales and service Art, culture, recreation and sport Social science, education, government service and religion Health Natural and applied sciences and related Business, finance and administration 0.0 Management Percentage 15.0 Source: McSweeney & Associates Manifold Data Mining Inc. Superdemographics 2010. McSweeney & Associates 20 March 31, 2011 Sioux Lookout Market Study 3.4 Commuting Patterns The following two tables provide information on persons reporting a “usual place of work other than in their home or outside of Canada”, and reveal the following regarding labour force commuting patterns with respect to Sioux Lookout in 200618: Almost all the Sioux Lookout resident labour force worked in Sioux Lookout. The majority of the Sioux Lookout resident labour force who worked outside of Sioux Lookout commuted to work in Thunder Bay. The largest number of non-resident labour force commuting to work in Sioux Lookout travelled from Dryden and Thunder Bay. 0.9% of the workers living in Sioux Lookout had a usual place of work outside of Sioux Lookout. 10.5% of workers declaring a usual place of work in Sioux Lookout lived outside of Sioux Lookout. Table 5: Where the Sioux Lookout Resident Labour Force Works, 2006 Total 2,655 25 2,680 Male 1,280 10 1,290 Female 1,375 15 1,390 Total resident labour force with a usual place of work outside of Sioux Lookout 25 0.9% Percent of residents declaring a place of work outside of Sioux Lookout 10 0.8% 15 1.1% Place of Work Sioux Lookout Thunder Bay Total Resident Labour Force Source: McSweeney & Associates, Statistic Canada, Commuting Flow Census Subdivisions: Sex (3) for the Employed Labour Force 15 Years and Over Having a Usual Place of Work of Census Subdivisions, Flows Greater than or Equal to 20, 2006 Census - 20% Sample Data. http://www12.statcan.gc.ca/census-recensement/2006/dp-pd/tbt/Rpeng.cfm?TABID=1&LANG=E&A=R&APATH=3&DETAIL=0&DIM=0&FL=A&FREE=0&GC=0&GID=3560034&GK=0&GRP=1&O=D&PID= 90656&PRID=0&PTYPE=88971,97154&S=1&SHOWALL=0&SUB=0&Temporal=2006&THEME=76&VID=0&VNAMEE=&VNAMEF= Table 6: Place of Residence for Persons Working in Sioux Lookout, 2006 Place of Residence Total Sioux Lookout 2,655 Dryden 105 Thunder Bay 80 Lac Seul 28 50 Kenora, Unorganized 50 Ignace 25 Total workforce working in Sioux Lookout 2,965 Male 1,280 80 40 30 35 10 1,475 Female 1,375 25 45 25 15 20 1,505 Total non-resident workforce commuting to work to Sioux Lookout Percent of workers (non-residents) commuting to work to Sioux Lookout 195 13.2% 130 8.6% 310 10.5% Source: McSweeney & Associates, Statistic Canada, Commuting Flow Census Subdivisions: Sex (3) for the Employed Labour Force 15 Years and Over Having a Usual Place of Work of Census Subdivisions, Flows Greater than or Equal to 20, 2006 Census - 20% Sample Data. http://www12.statcan.gc.ca/census-recensement/2006/dp-pd/tbt/Rpeng.cfm?TABID=1&LANG=E&A=W&APATH=3&DETAIL=0&DIM=0&FL=A&FREE=0&GC=0&GID=3560034&GK=0&GRP=1&O=D&PID =90656&PRID=0&PTYPE=88971,97154&S=1&SHOWALL=0&SUB=0&Temporal=2006&THEME=76&VID=0&VNAMEE=&VNAMEF= 18 Only 2006 year commuting data is available. McSweeney & Associates 21 March 31, 2011 Sioux Lookout Market Study 3.5 Net Import and Export of Labour Force The next table highlights the industry sectors in which there is a net “export” or “import” of labour. The net export/import calculation is simply the number of jobs in each Sioux Lookout industry minus the number of Sioux Lookout residents working in that particular industry. It is important to note that the export/import numbers indicated under-represent the actual numbers of employees, as this calculation assumes all of the employed resident labour force in that industry works in Sioux Lookout. In 2006, the size of the Sioux Lookout the number of jobs (3,190) slightly exceeds resident labour force (3,050) available in almost all industry sectors in Sioux Lookout, indicating that Sioux Lookout was a net “importer” of at least 140 employees. The size of the Sioux Lookout resident labour force exceeds the jobs available in the following industry sectors in Sioux Lookout: Mining and oil and gas extraction; Utilities, Transportation and warehousing, Real estate and rental and leasing, Arts, entertainment and recreation, and Other services (except public administration). Table 7: Net Import-Export of Labour Force for Sioux Lookout, 2006 Employed Resident Jobs in Sioux Labour Force Sioux Sectors (NAICS classification) Lookout Lookout Total - Industry - North American Industry Classification System 2002 Net export (-) or import (+) of labour 3,190 3,050 140 105 0 25 45 350 65 330 265 60 70 25 90 0 85 10 30 40 300 65 320 300 60 65 40 90 0 20 -10 -5 5 50 0 10 -35 0 5 -15 0 0 40 250 780 25 250 60 355 40 235 750 30 220 70 300 0 15 30 -5 30 -10 55 Agriculture, forestry, fishing and hunting Mining and oil and gas extraction Utilities Construction Manufacturing Wholesale trade Retail trade Transportation and warehousing Information and cultural industries Finance and insurance Real estate and rental and leasing Professional, scientific and technical services Management of companies and enterprises Administrative and support, waste management and remediation services Educational services Health care and social assistance Arts, entertainment and recreation Accommodation and food services Other services (except public administration) Public administration Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. McSweeney & Associates 22 March 31, 2011 Sioux Lookout Market Study 4 Economic Base Analysis Highlights Employment in Sioux Lookout is highly concentrated in the following sectors: o Health care and social assistance o Agriculture, forestry, fishing and hunting o Transportation and warehousing o Public administration. In Sioux Lookout, at the sub-sector level, the Forestry and logging sub-sector and Aboriginal public administration sub-sector dominate employment levels. Sioux Lookout experienced the largest job increases (145 jobs) between 2001 and 2006 in the Health care and social assistance sector as well as in manufacturing (115 jobs) and public administration (70 jobs). This section uses the number of “jobs” in Sioux Lookout as input for the economic base analysis. More specifically, by “jobs” we are referring to the employed labour force declaring a usual place of work in Sioux Lookout (outside of the home), versus labour force by place of residence. The employed labour force therefore includes Sioux Lookout residents and non-residents. McSweeney & Associates 23 March 31, 2011 Sioux Lookout Market Study 4.1 Employment Profile The Statistics Canada “North American Industry Classification System” (NAICS) of classifying industries is used for this report. The largest groupings or aggregations of industries categories are called Sectors, which are broken down into Sub-sectors, which are then further broken down into Industries. An example of this breakdown follows: Sector Level 31-33 Manufacturing industries Sub-sector Level 311 Food manufacturing Industry Level 3111 Animal food manufacturing The following figure illustrates that there were 3,190 jobs in Sioux Lookout in 2006. With 780 jobs in 2006, the Health care and social assistance sector was the largest industry sector employer in Sioux Lookout. Figure 19: Number of Jobs by Sector for Sioux Lookout, 2006 780 800 600 500 Jobs in Sioux Lookout by Industry Sector Accommodation and food services Arts, entertainment and recreation Public administration 60 25 Other services (except public administration) 40 Health care and social assistance 0 Educational services 90 Administrative/Waste Mgmt/Remediation Services 25 Management of companies and enterprises 70 Professional, scientific and technical services Transportation and warehousing 60 Retail trade Wholesale trade Manufacturing 0 65 25 45 Construction 0 105 Utilities 100 Mining and oil and gas extraction 200 250 250 Real estate and rental and leasing 300 355 265 Finance and insurance 330 Information and cultural industries 350 400 Agriculture, forestry, fishing and hunting Number of Jobs 700 Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. McSweeney & Associates 24 March 31, 2011 Sioux Lookout Market Study The following figure presents the percentage of jobs in each industry sector for Sioux Lookout and Kenora District. Sioux Lookout, when compared to Kenora District, has a higher percentage of jobs in the following sectors: Manufacturing Transportation and warehousing Health care and social assistance. Figure 20: Jobs Distribution, Sioux Lookout vs. Kenora District, 2006 30% % Sioux Lookout % Kenora 25% Percentage 20% 15% 10% Public administration Other services (except public administration) Health care and social assistance Educational services Administrative/Waste Mgmt/Remediation Services Accommodation and food services Sectors Real estate and rental and leasing Finance and insurance Transportation and warehousing Retail trade Manufacturing Construction Mining and oil and gas extraction 0% Agriculture, forestry, fishing and hunting 5% Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. McSweeney & Associates 25 March 31, 2011 Sioux Lookout Market Study 4.2 Location Quotient Analysis An economic base analysis is an analysis of how the local economy functions. It does not provide solutions to economic problems, but instead provides useful information required for decision-making about economic strategies. The economic base analysis helps determine which economic activities “bring money in”, and where money might be “leaking out”. While the actual flow of money in and out of Sioux Lookout would be the most accurate means of describing the economic base of the area, however data or statistics for this form of cash flow analysis are not available. As such, a surrogate for cash flow is required, and the most common substitute is employment which uses an economic base analysis tool called “Location Quotient Analysis”. This method compares the level of employment concentration (or specialization) in Sioux Lookout to the level of employment concentration in one or more benchmark areas. In other words, does Sioux Lookout have proportionately more or less employees in specific industries than the benchmark area? “Benchmarking” employment in Sioux Lookout to Ontario and Canada provides information on: The extent to which Sioux Lookout is producing all of the goods or services required for consumption in Sioux Lookout (this potentially identifies opportunities to replace the imports with locally provided goods and services). Whether the Sioux Lookout economy is producing goods or services in excess of quantities required for local consumption, indicating a high degree of development and specialization (or industry concentration) that results from the goods or services being consumed by non-residents. The location quotient method is a “first cut” analysis that requires interpretation of the results, but it will point to the economic sectors that deserve a more thorough and in-depth analysis and “street-level” validation. A location quotient of between 0.75 and 1.25 generally indicates the local economy is self-sufficient in that industry. A 1.0 would indicate the exact same proportion of that industry’s jobs to all Sioux Lookout jobs as that of the benchmark, in this case, Canada. A location quotient of less than 0.75 usually indicates a lack of self-sufficiency, requiring an importation of goods or services, as there is insufficient local employment to produce the required goods/services. A location quotient of greater than 1.25 usually indicates the industry has more local employment than is required to sustain the needs of Sioux Lookout, and is therefore exporting its goods or services, and is bringing money into the community. McSweeney & Associates 26 March 31, 2011 Sioux Lookout Market Study 4.2.1 Location Quotients Analysis by Sector The next figure illustrates the location quotients for Sioux Lookout by employment sector compared to Ontario and Canada as benchmarks. Figure 21: Location Quotients by Employment Sectors, Sioux Lookout, 2006 4.0 Sioux Lookout LQ Ontario 3.5 Sioux Lookout LQ Canada 2.5 2.0 1.5 Normal Range 1.0 Sector Public administration Other services (except public administration) Accommodation and food services Arts, entertainment and recreation Health care and social assistance Educational services Real estate and rental and leasing Professional, scientific and technical services Management of companies and enterprises Administrative/Waste Mgmt/Remediation Services Finance and insurance Information and cultural industries Transportation and warehousing Retail trade Wholesale trade Manufacturing Construction Utilities 0.0 Mining and oil and gas extraction 0.5 Agriculture, forestry, fishing and hunting Location Quotients 3.0 Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. Sector location quotients for Sioux Lookout vary when compared to Ontario and Canada, however most sectors are below the average. Employment in the Health care and social assistance sector is the most highly concentrated sector in Sioux Lookout. Other highly concentrated employment sectors in Sioux Lookout, compared to Ontario and Canada are: Agriculture, forestry, fishing and hunting Transportation and warehousing Public administration. McSweeney & Associates 27 March 31, 2011 Sioux Lookout Market Study 4.2.2 Dominant Sub-Sectors The following figure illustrates the sub-sectors that have a significant number of jobs (percentage of jobs exceeding 0.5%) and a significant concentration in Sioux Lookout (location quotient exceeding 1.5 vs. Canada). Figure 22: Employment Sub-sectors with High Location Quotients, Sioux Lookout, 2006 6.0 33.8 4.0 Sioux Lookout LQ Ontario Sioux Lookout LQ Canada 11.6 16.5 20.7 5.0 33.8 14.2 7.8 7.1 6.6 3.0 2.0 1.0 Aboriginal public administration Provincial and territorial public administration Sub-Sector Accommodation services Social assistance Hospitals Ambulatory health care services Broadcasting (except Internet) Rail transportation Air transportation Health and personal care stores Building material and garden equipment and supplies dealers Wood product manufacturing Support activities for agriculture and forestry 0.0 Normal Range Forestry and logging Location Quetients 11.9 11.7 Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs In terms of jobs at the sub-sector level, the Forestry and logging sub-sector (80 jobs) and Aboriginal public administration sub-sector (80 jobs) dominate employment levels. Other subsectors with high concentrations compared to Ontario and Canada are as follows: Support activities for agriculture and forestry (20 jobs) Wood product manufacturing (325 jobs) Air transportation (140 jobs) Rail transportation (45 jobs). McSweeney & Associates 28 March 31, 2011 Sioux Lookout Market Study 4.2.3 Location Quotients Analysis by Industry Level The figure below demonstrates the employment figures by industries that have a significant number of jobs (percentage of jobs exceeding 1.5%) and a significant concentration in Sioux Lookout (location quotient exceeding 1.5 vs. Canada). (LQ concentration indicated in boxes) Figure 23: Sioux Lookout Employment Industries with High Location Quotients, 2006 Sioux Lookout LQ Ontario Sioux Lookout LQ Canada 7.0 37.7 5.0 4.0 76.0 12.0 25.9 53.2 33.1 9.8 33.8 9.7 14.3 8.8 7.4 3.0 Normal Range 2.0 Aboriginal public administration Provincial and territorial public administration (9121 to 9129) Traveller accommodation Individual and family services Hospitals (6221 to 6223) Out-patient care centres Elementary and secondary schools Non-scheduled air transportation Scheduled air transportation Health and personal care stores Building material and supplies dealers 0.0 Sawmills and wood preservation 1.0 Logging Location Quetients 6.0 Industry Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs In terms of employment at the industry level, the following industries have high concentrations: Logging Sawmills and wood preservation Scheduled air transportation Non-schedule air transportation Individual and family services Aboriginal public administration. McSweeney & Associates 29 March 31, 2011 Sioux Lookout Market Study 4.2.4 Location Quotients Compared to Benchmarks The next figure presents the location quotients by employment sectors for Sioux Lookout in comparison to Kenora District, Ontario and Canada as benchmarks. This analysis compares the employment structure of Sioux Lookout to the employment structure of Kenora, Ontario and Canada. This analysis points out any particular employment concentrations of Sioux Lookout compared to Kenora District that might not be evident when compared to the Ontario or Canadian economies. Figure 24: Location Quotients Compared to Kenora District, Ontario, Canada, by Sectors, 2006 Sioux Lookout LQ Kenora Sioux Lookout LQ Ontario Sioux Lookout LQ Canada 4.0 3.5 Location Quotients 3.0 2.5 2.0 1.5 1.0 Normal Range Public administration Other services (except public administration) Accommodation and food services Educational services Administrative/Waste Mgmt/Remediation Services Health care and social assistance Sector Real estate and rental and leasing Finance and insurance Transportation and warehousing Retail trade Manufacturing Construction Mining and oil and gas extraction 0.0 Agriculture, forestry, fishing and hunting 0.5 Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs In comparison to Kenora (as a benchmark area), employment in most sectors is below the normal range. Employment in the Health care and social assistance sector is the most highly concentrated in Sioux Lookout compared to Kenora. Other higher concentrations in comparison to Kenora include: Agriculture, forestry, fishing and hunting Transportation and warehousing Public Administration. McSweeney & Associates 30 March 31, 2011 Sioux Lookout Market Study An examination of the comparison of Sioux Lookout’s employment structure to that of Kenora District at the more detailed level, or sub-sector level, follows. The following table illustrates the sub-sectors that have a significant number of jobs (percentage of jobs exceeding 0.5%) and also having a significant concentration in Sioux Lookout and Kenora District compared to Canada as the benchmark (location quotient exceeding 1.5 to Canada). In the Sioux Lookout column, subsector concentrations that are not found in Kenora District are in bold. In other words, the concentration is at least somewhat unique in Sioux Lookout when compared to Kenora District. Table 8: Employment Sub-sectors with High LQ, Sioux Lookout vs. Kenora District, 2006 Sioux Lookout Forestry and logging Support activities for agriculture and forestry Wood product manufacturing Building material and garden equipment and supplies dealers Health and personal care stores Air transportation Rail transportation Broadcasting (except Internet) Ambulatory health care services Hospitals Social assistance Accommodation services Provincial and territorial public administration Aboriginal public administration Kenora District Wood product manufacturing Air transportation Rail transportation Social assistance Source: McSweeney & Associates from Statistics Canada Census data 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs Compared to Kenora, Sioux Lookout has higher concentrations in the following dominated subsectors (bold in the table): Forestry and logging Support activities for agriculture and forestry Building material and garden equipment and supplies dealers Health and personal care stores Broadcasting (except Internet) Ambulatory health care services Hospitals Accommodation services Provincial and territorial public administration Aboriginal public administration. McSweeney & Associates 31 March 31, 2011 Sioux Lookout Market Study 4.3 Shift-Share Analysis Shift-share analysis compares local employment growth/decline of Sioux Lookout jobs by industry to the employment growth/decline of that industry within Canada, as well as the job growth overall for Canada. More specifically, this analytical tool examines the job growth/decline by attributing growth, stability, or decline in particular industries over time to three distinct forces: Canadian economic growth: regional job growth/decline that is attributable to growth, stability, or decline of the entire Canadian economy. Industry growth: regional job growth/decline that is attributable to the growth, stability, or decline of that particular economic activity in the Canadian economy (with the economic growth component removed). Regional economic growth: regional job growth/decline that is attributable to the regional economy because it is growing/declining more or less quickly than jobs in the larger economy (with the Canadian economic and industry growth components removed). This tool, when correctly interpreted, provides greater descriptive power than the location quotient method. It has been applied to all NAICS Industry Sectors using place of work statistics. Shift-share analysis allows examination of changes through time (trends) versus the static snapshot of location quotients. To begin, the change in absolute job numbers between 2001 and 2006 by sector will be examined. 285 355 280 250 Public administration Other services (except public administration) Accommodation and food services Health care and social assistance 55 60 210 250 Educational services 60 40 Administrative/Waste Mgmt/Remediation Services 1 25 Real estate and rental and leasing Retail trade Transportation and warehousing Sector Finance and insurance 35 70 295 265 300 330 350 235 Manufacturing 25 45 Construction Mining and oil and gas extraction 0 0 80 105 Agriculture, forestry, fishing and hunting Number of Jobs Figure 25: Sioux Lookout Job Change by Sector, 2001-2006 800 Jobs in 2001 Jobs in 2006 700 600 500 400 300 200 100 0 635 780 The following chart illustrates changes in job numbers by sector in Sioux Lookout between 2001 and 2006. Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. McSweeney & Associates 32 March 31, 2011 Sioux Lookout Market Study The above figure points out that the largest increase in jobs between 2001 and 2006 was in the Health care and social assistance sector, which increased from 635 to 780 jobs. The largest decline in jobs was in the Accommodation and food services sector, which decreased from 280 in 2001 to 250 in 2006. Table 9: Shift Share Analysis for Sioux Lookout Jobs by Sector, 2001-2006 Sectors (NAICS classification) Agriculture, forestry, fishing and hunting Mining and oil and gas extraction Construction Growth / Decline % Growth / Decline Canada % Growth / Decline 25 31.25% 0 n/a 20 80.0% National Economic Effect Industry Growth Effect -2.44% 7 -9 27 39.8% 0 0 n/a 22.0% 2 3 14 Regional / Local Effect 115 48.9% -8.1% 20 -39 134 Retail trade 30 10.0% 10.9% 26 7 -3 Transportation and warehousing -30 -10.2% 5.8% 25 -8 -47 Finance and insurance 35 100.0% 8.4% 3 0 32 Real estate and rental and leasing 24 2400.0% 15.2% 0 0 24 Administrative/Waste Mgmt/Remediation Services -20 -33.3% 21.4% 5 8 -33 Educational services 40 19.0% 12.5% 18 8 14 Health care and social assistance 145 22.8% 14.6% 54 39 52 Accommodation and food services -30 -10.7% 8.5% 24 0 -54 5 9.1% 8.7% 5 0 0 Manufacturing Other services (except public administration) 70 24.6% 8.2% 24 -1 47 Public administration Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs The shift-share analysis table above explains 2001-2006 job growth in Sioux Lookout for each industry sector by attributing absolute changes in job numbers to national, industry and regional growth effects. An example of how to interpret the table follows: The Health care and social assistance sector experienced the largest increase of 145 jobs between 2001 and 2006. This increase may be attributed to the following: o Overall job growth in the national economy would have resulted in the growth of 54 jobs; o Jobs in the Health care and social assistance industry in Canada increased during this period as well, therefore job increases (39) can be contributed to the industry’s overall positive growth; o The Health care and social assistance job increase in Sioux Lookout was 145, of which 54 can be attributed to the national economic growth and 39 attributed to the growth in the Health care and social assistance industry therefore the local effect was another 52 jobs.. With a loss of 30 jobs between 2001 and 2006, the Accommodation and food services sector experienced the largest decrease between 2001 and 2006. This loss may be attributed as follows: McSweeney & Associates 33 March 31, 2011 Sioux Lookout Market Study o o o Overall job growth in the national economy would have resulted in a growth of 24 Accommodation and food services jobs; Jobs in the Accommodation and food services industry in Canada had no change; There were more jobs lost in Sioux Lookout (-30) than can be attributed to the growth in the national economy (24 jobs). Therefore, Sioux Lookout suffered a job loss (-54) in excess of what can be attributed to national growth. The following figure graphically depicts the preceding table for Sioux Lookout: Public administration Other services (except public administration) Accommodation and food services Administrative/Waste Mgmt/Remediation Services Growth / Decline attributable to Local Economic Growth Growth / Decline attributable to Industry Growth Growth / Decline attributable to National Economic Growth Health care and social assistance -60% Educational services -40% Real estate and rental and leasing -20% Finance and insurance Construction 0% -80% Transportation and warehousing 20% Retail trade 40% Manufacturing 60% Mining and oil and gas extraction 80% Agriculture, forestry, fishing and hunting Figure 26: Employment Shift-Share Analysis by Sector, Sioux Lookout, 2001-2006 100% Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs The shift-share analysis reveals the following: The following sectors were growing at a more rapid rate than can be explained by national and industry growths combined, and were an area of strength between 2001 and 2006. o The Real estate and rental and leasing o Construction o Manufacturing o Finance and insurance o Public administration Employment in the following sectors in Sioux Lookout suffered local weakness after considering both national and industry growth: o Administrative/Waste management/Remediation services McSweeney & Associates 34 March 31, 2011 Sioux Lookout Market Study o o Accommodation and food services Transportation and warehousing. McSweeney & Associates 35 March 31, 2011 Sioux Lookout Market Study 5 Employer Structure Analysis Highlights Sioux Lookout’s local businesses grew strongly from 2003 to 2007 in the following sectors: o o Real estate and rental and leasing Management of companies and enterprises. Between 2003 and 2007, the top two sectors with the highest concentration of businesses in Sioux Lookout were Construction and Retail Trade. From 2003 to 2007, there are three sectors (Utilities sector, Accommodation and food services sector, and Public Administration sector) that have a higher per capita number of businesses compared to the provincial average. All sectors in Sioux Lookout suffered decreases of concentration per capita from 2003 to 2007. In 2008, the largest number of employers in Sioux Lookout was in the Accommodation Services sub-sector. At the industry level, the largest number of employers was in the RV (Recreational Vehicle) Parks and Recreational Camps industry. Business structure analysis used Community Business Profile Data (2003 – 2007) from the Ontario Ministry of Agriculture, Food and Rural Affairs, Rural Development Division, as well as Business Pattern Data (June 2003 - June 2008) from Statistics Canada. 5.1 Business Sector Analysis 5.1.1 Growth in Business Numbers Table 27 (in the Appendix) indicates the number of businesses in each industry from 2003 to 2007. It is important to note that in order for a business to be included in the Canadian Business Register, a business must meet at least one of the following three criteria: 1. Have an employee workforce for which they submit payroll remittances to Canada Revenue Agency (CRA); or 2. Have a minimum of $30,000 in annual sales revenue; or 3. Are incorporated under a federal or provincial act and have filed a federal corporate income tax return within the past three years. Businesses that are not registered are not included in this section’s data, the number of which can be significant if they are small businesses. McSweeney & Associates 36 March 31, 2011 Sioux Lookout Market Study Based on Table 27 (in the Appendix), the following are some key observations: Overall, more than half the sectors experienced growth in the number of local businesses from 2003 to 2007. The sectors that had strong growth in the number of local businesses from 2003 to 2007 were: o Real estate and rental and leasing o Management of companies and enterprises. The accommodation sector experienced the largest decline in the number of local businesses between 2003 and 2007. 5.1.2 Growth in Business Concentrations Table 28 (in the Appendix) indicates the percentage of businesses by sector from 2003 to 2007. The top two sectors with the highest concentration of businesses in Sioux Lookout were: Construction (increased from 2003 to 2007) Retail Trade (decreased from 2003 to 2007). 5.1.3 Growth in Business Concentrations per Capita Concentration per capita is the ratio of local businesses per capita to provincial businesses per capita, and indicates the relative concentration or specialization of businesses in different sectors in the municipality. Any value higher than 1.0 indicates that the local economy has a higher per capita number of businesses than the provincial ratio. In Table 29 in the Appendix, we observe that from 2003 to 2007 there are three sectors (Utilities sector, Accommodation and food services sector, and Public Administration sector) that have a higher per capita number of businesses compared to the provincial average. All sectors in Sioux Lookout suffered decreases of concentration per capita from 2003 to 2007. 5.1.4 Growth in Business Concentrations by Sector Concentration by sector is a ratio indicating the relative specialization of businesses in different industry sectors across a municipality. Values greater than 1.0 indicate that the local concentration of businesses in a sector, relative to other sectors in Sioux Lookout, is higher than the provincial average, indicating a relative local specialization in that sector. As identified in Table 30 in the Appendix, the following businesses had a higher than average concentration in Sioux Lookout: Agriculture, Forestry, Fishing and Hunting (increased) Mining and oil and gas extraction (increased) Utilities (decreased) Construction (increased) Retail trade (increased) Transportation and Warehousing (decreased) Health care and social assistance (increased) Accommodation and food services (increased) Other services (except public administration) (increased) Public Administration (increased). McSweeney & Associates 37 March 31, 2011 Sioux Lookout Market Study 5.2 Business Pattern Analysis As an indicator of employer structure, business pattern data for Sioux Lookout was examined up until June 2008, when the last available municipal level data was collected. Business pattern data is available for both sub-sector and industry levels. Tables 31 and 32 demonstrate Sioux Lookout’s top 15 sub-sectors and industries by total number of employers and by employee size range in June 200819. In 2008, the largest number of employers in Sioux Lookout was in the Accommodation Services sub-sector. At the industry level, the largest number of employers was in the RV (Recreational Vehicle) Parks and Recreational Camps industry. Table 33 indicates the percentage change in total number of employers between June 2003 and June 2008. The following observations can be made: The total number of employers in Sioux Lookout decreased (9%) over the two year period, while Ontario experienced a 13.0% increase. Sioux Lookout experienced significant increases in the number of employers in the Real Estate and Rental and Leasing sector. At the sub-sector level, growth occurred in the number of businesses in: o Accommodation Services o Specialty Trade Contractors o Real Estate o Securities, Commodity Contracts, and Other Financial Investment and Related Activities o Management of Companies and Enterprises o Air Transportation o Social Assistance. At the industry level, the most significant increases in the number of businesses were in the following industries: o Lessors of Real Estate o Other Financial Investment Activities o Management of Companies and Enterprises o Individual and Family Services. Considerable decreases in the number of businesses occurred in: o Logging o Residential Construction o Full-Service Restaurants. 19 June 2008 Canadian Business Pattern data is the latest data for CSD level, after this edition all CSD level data for Canadian Business Pattern date are no longer available. McSweeney & Associates 38 March 31, 2011 Sioux Lookout Market Study 6 Economic Development Trends Analysis 6.1 Site Selection Factors In 2010, the 25th Annual Corporate Survey [8] was conducted to rate site selection factors and the impact these factors have on planning decisions.20 Highlighted points of the survey are as follows: Highway accessibility and Labour costs are consistently the two most important site selection factors. Occupancy and construction costs is the fourth-place factor, jumping from seventh place in 2009 and receiving a combined 89.8% importance rating. Three related tax factors made the 2010 Corporate Survey respondents’ “top10” – tax exemptions, state and local incentives and corporate tax rate. Availability of skilled labour is always of great importance as a site selector factor. Interestingly, availability of unskilled labour, which is ranked in the 23rd spot for 2010, showed the second largest drop in importance among all the site selection factors. Inbound/outbound shipping costs is ranked in 8th position in 2010. Energy availability and costs is ranked 9th in 2010, from 4th in 2009. Environmental regulations moved up five spots in the ranking, from 17th in 2009 to 12th in 2010. Rounding out the top 10 site selection factors is availability of buildings, which received a combined 81% importance rating from the 2010 survey. Availability of advanced ICT services factor showed the largest decrease in its importance rating. In 2010, low crime rate, which is historically ranked as the primary quality-of-life concern as borne out by the survey’s 25-year record, received an 84.6% importance rating. 20 For more information about the survey please go to : http://www.areadevelopmentdigital.com/CorporateConsultsSurvey/24thAnnualCorporateSurvey#pg20 McSweeney & Associates 39 March 31, 2011 Sioux Lookout Market Study The following two figures provide more detailed results of the 2010 Corporate Survey. Figure 27: Site Selection Factors Source: The 25th Annual Corporate Survey & 7th Annual Consultants Survey, 2010 McSweeney & Associates 40 March 31, 2011 Sioux Lookout Market Study Figure 28: Site Selection Factors – Combined Rating* of 2010 Factors Source: The 25th Annual Corporate Survey & 7th Annual Consultants Survey, 2009 McSweeney & Associates 41 March 31, 2011 Sioux Lookout Market Study 6.2 Economic Forecast21 Table 34 in the Appendix provides the major economic indicators outlook for Canada and Ontario. The following forecast can be observed: Canada Canada weathered the financial and economic crisis better than most industrialized countries. [9] In 2011, Canadian GDP has a positive forecasted outlook from all banks, especially RBC, with a growth range of 2.2% to 3.2%. [10] Employment has a solid job market performance in 2010. Job creation has been focused on part-time positions, lower-paying industries, and the public and self-employed sectors. [9] The unemployment rate has an outlook of a range between 7.5% to 7.6% in 2011 and 7.2% in 2012. 250,000 net new jobs are expected to improve gradually in 2011 with employers continuing to meet moderate demand through increased productivity, rather than new hires. [9] Relatively high unemployment rates and moderating wage gains will continue to tame inflation pressures over the next two years. The Consumer Price Index is forecasted to be 2.1 to 2.3 in 2011, and 1.9 to 2.0 in 2012. The interest rate is expected to remain steady at 2% in 2011. [10] Ontario The pace of Ontario’s economic growth is moderating after a strong manufacturing lead rebound in early 2010. [9] Ontario’s GDP growth rate is estimated at 2.4% to 3.1% in 2011 and 2.3% to 3.1% in 2012. The service sector will anchor most employment gains, with private-sector service growth counterbalancing cautious hiring in manufacturing and the public sector. [9] Employment growth is projected to be between 1.1% to 1.9% in 2011 and 1.2% to 2.1% in 2012. Ontario’s housing starts are estimated to decline 20.9% in 2011 and to grow 16.0% in 2012.[13] The completion of infrastructure projects accounted for nearly one-fifth of the growth in real GDP, and will cause some drag, although it is expected to be more than offset by stronger non-residential investment by business. [9] Industrial Outlook Tables 35 to 39 in the Appendix provide the Industrial Outlook for Canada and Ontario. The following forecast can be observed: In Quarter 1 of 2011, Ontario employers report cautiously for a Net Employment Outlook of +3% for all industries. The Finance, Insurance & Real Estate sector and Transportation & Public Utilities sector expect relatively high net employment with 10% and 16% respectively. The net employment outlook in the Mining and Construction sectors is forecasted to be significantly weaker with -12% and -16% respectively in 2011. [4] 21 All references in the [] for this section are at the end of Appendix. McSweeney & Associates 42 March 31, 2011 Sioux Lookout Market Study Canada’s goods-producing sectors should outperform the service-producing sectors, as well as the national economy, in 2010 and 2011. Scotiabank expected the output growth in the goods-producing sectors to average 5.3% in 2010 and 4.9% in 2011. Much of the anticipated rebound in production reflects the cyclical replenishing of depleted inventories, and the strengthening of the primary sectors that are benefiting from the increasing worldwide demand for energy, mineral, agricultural, and increasingly, forestry products. [5] A significant recovery in commodity prices will dominate the outlook for ores, metals and industrial materials this year, while the weaker-than-expected growth in the US, particularly in the residential and commercial construction sectors, poses a downside risk to the forecast. [7] The oil and gas development sector has increased the most due to the mega-projects largely concentrated in western Canada. [5] A significant jump in prices for both oil and gas products will be the main driver of growth in energy exports in 2010. [7] Mineral exploration and production is on the rise in response to the increased demand and higher prices for gold, iron ore, copper, zinc and coal. [5] The Manufacturing sector is poised for the greatest gain [6] – the sector is forecast to advance a robust 6.6% in 2010 before moderating to 3.6% in 2011. [5] Canada’s services exports are recovering from a modest decline in 2009 and are posting more tepid growth rates in 2011 and 2012. [7] Output in the large and diverse service sector is expected to increase an average of 3.0% in 2010, and post a lower 2.2% average advance in 2011, [6] while public services will slow significantly. [5] Momentum has slowed for service sector employment in Ontario after rebounding strongly in 2009.The professional and technical services and financial services industry should be growth leaders in 2011. [12] Canadian agri-food exports will rebound in 2011. Lowered export volumes are driven mainly by supply-side constraints, particularly in the area of grains and oilseeds because of extreme wet weather conditions in Alberta, Manitoba and Saskatchewan[7] The price jump seen earlier in the year for forestry products will be short-lived, and conditions in the sector will soften in 2011 and 2012. [7] McSweeney & Associates 43 March 31, 2011 Sioux Lookout Market Study Appendix A: Data Tables Table 10: Percentage Population by Age, Sioux Lookout, 2001, 2006 and 2010 Sioux Sioux Lookout Lookout 2001 % 2006 % Total population by sex and age groups 5,335 5,180 Population age 0-4 7.2 6.8 Population age 5-9 7.5 6.9 Population age 10-14 8.5 7.3 Population age 15-19 7.9 7.6 Population age 20-24 6.3 6.5 Population age 25-29 7.3 7.2 Population age 30-34 7.5 7.5 Population age 35-39 9.1 7.2 Population age 40-44 9.7 9.0 Population age 45-49 7.9 8.8 Population age 50-54 5.7 7.4 Population age 55-59 3.7 5.4 Population age 60-64 3.0 3.3 Population age 65-69 2.3 2.3 Population age 70-74 2.5 2.0 Population age 75-79 2.0 1.7 Population age 80-84 1.3 1.5 Population age 85+ 0.7 1.0 Sioux Lookout 2010 % 5,423 6.6 6.4 6.8 7.3 6.7 7.3 8.2 6.9 7.8 8.8 7.7 5.6 4.3 2.8 2.1 1.6 1.7 1.5 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 McSweeney & Associates 44 March 31, 2011 Sioux Lookout Market Study Table 11: Percentage Population by Age, Sioux Lookout vs. Ontario, 2010 Total population Population age 0-4 Population age 5-9 Population age 10-14 Population age 15-19 Population age 20-24 Population age 25-29 Population age 30-34 Population age 35-39 Population age 40-44 Population age 45-49 Population age 50-54 Population age 55-59 Population age 60-64 Population age 65-69 Population age 70-74 Population age 75-79 Population age 80-84 Population age 85+ Sioux Lookout 5,423 358 345 367 397 366 398 444 373 423 479 415 304 234 150 113 85 91 80 Sioux Lookout % 6.6 6.4 6.8 7.3 6.7 7.3 8.2 6.9 7.8 8.8 7.7 5.6 4.3 2.8 2.1 1.6 1.7 1.5 Ontario % 13,293,008 5.5 5.5 5.9 6.6 6.7 6.7 7.1 7.2 7.4 8.1 7.4 6.5 5.5 4.2 3.2 2.7 2.0 1.8 Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010 McSweeney & Associates 45 March 31, 2011 Sioux Lookout Market Study Table 12: Income Levels with % Change, Sioux Lookout vs. Ontario, 2000, 2005 and 2009 Total income of population 15 years and over Sioux Lookout 2000 Ontario 2000 Sioux Lookout 2005 Ontario 2005 Sioux Lookout 2009 Ontario 2009 4,045 9,048,040 4,065 9,819,420 4,354 11,045,903 0.5 8.5 7.6 22.1 38,971 38,099 43,761 42,841 19.3 15.9 33.9 30.4 34,325 27,258 39,370 30,822 34.1 9.8 53.8 24.2 1,470 3,347,610 1,603 3,727,755 -0.3 4.9 8.7 16.8 90,526 101,431 102,215 % change from 2000 Average income $ 32,678 32,865 % change from 2000 Median income $ % change from 2000 Census family income of all families 25,594 1,475 24,816 3,190,990 % change from 2000 Average family income $ 72,320 73,849 89,526 23.8 22.6 40.3 38.4 63,109 61,024 83,223 72,734 86,276 84,173 31.9 19.2 36.7 37.9 1,925 4,555,025 2,012 4,980,115 -0.3 8.0 4.2 18.0 77,967 90,065 85,814 % change from 2000 Median family income $ % change from 2000 Household income of all private households 1,930 4,219,410 % change from 2000 Average household income $ 65,238 66,836 79,374 21.7 16.7 38.1 28.4 55,587 53,626 71,289 60,455 79,076 67,246 28.2 12.7 42.3 25.4 % change from 2000 Median household income $ % change from 2000 Source: McSweeney & Associates from Statistics Canada Census data 2001 (2000 incomes) and 2006 (2005 incomes) and Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes) McSweeney & Associates 46 March 31, 2011 Sioux Lookout Market Study Table 13: Total Income Levels, Sioux Lookout vs. Ontario, 2009 Total income of population 15 years and over Without income With income Under $1,000 $ 1,000 - $ 2,999 $ 3,000 - $ 4,999 $ 5,000 - $ 6,999 $ 7,000 - $ 9,999 $10,000 - $11,999 $12,000 - $14,999 $15,000 - $19,999 $20,000 - $24,999 $25,000 - $29,999 $30,000 - $34,999 $35,000 - $39,999 $40,000 - $44,999 $45,000 - $49,999 $50,000 - $59,999 $60,000 and over Median Total Income ($) Average Total Income ($) Sioux Lookout 4,354 127 4226 84 118 135 135 138 121 153 362 269 276 365 259 253 376 371 812 39,370 43,761 Sioux Lookout % 2.9 97.1 1.9 2.7 3.1 3.1 3.2 2.8 3.5 8.3 6.2 6.3 8.4 5.9 5.8 8.6 8.5 18.6 Ontario % 11,045,903 4.7 95.3 4.0 3.3 3.1 3.3 5.4 3.9 5.6 8.4 7.0 6.2 6.3 5.7 5.0 4.2 6.7 17.1 30,822 42,841 Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes) McSweeney & Associates 47 March 31, 2011 Sioux Lookout Market Study Table 14: Total Income Levels, Sioux Lookout vs. Ontario, 2000, 2005 and 2009 Sioux Lookout 2000 % Ontario 2000 % Sioux Lookout 2005 % Ontario 2005 % Sioux Lookout 2009 % Ontario 2009 % 4,045 9,048,040 4,065 9,819,420 4,354 11,045,903 Without income 4.6 5.0 3.3 4.9 2.9 4.7 With income Total income of population 15 years and over 95.6 95.0 96.7 95.1 97.1 95.3 Under $1,000 2.6 4.1 2.0 4.1 1.9 4.0 $ 1,000 - $ 2,999 4.8 4.3 2.8 3.4 2.7 3.3 $ 3,000 - $ 4,999 3.0 3.6 2.7 3.2 3.1 3.1 $ 5,000 - $ 6,999 3.1 3.9 2.8 3.4 3.1 3.3 $ 7,000 - $ 9,999 3.7 5.4 3.7 5.5 3.2 5.4 $10,000 - $11,999 4.4 4.1 2.6 3.9 2.8 3.9 $12,000 - $14,999 7.0 6.4 3.7 5.7 3.5 5.6 $15,000 - $19,999 8.0 8.5 8.4 8.5 8.3 8.4 $20,000 - $24,999 9.9 7.4 6.0 7.0 6.2 7.0 $25,000 - $29,999 6.4 6.8 6.6 6.2 6.3 6.2 $30,000 - $34,999 4.9 7.1 7.9 6.3 8.4 6.3 $35,000 - $39,999 6.2 5.7 6.0 5.7 5.9 5.7 $40,000 - $44,999 8.4 5.2 5.7 5.0 5.8 5.0 $45,000 - $49,999 4.4 3.8 8.4 4.2 8.6 4.2 $50,000 - $59,999 7.2 6.2 9.1 6.6 8.5 6.7 $60,000 and over 11.1 12.5 18.1 16.5 18.6 17.1 Source: McSweeney & Associates from Statistics Canada Census data 2001 (2000 incomes) and 2006 (2005 incomes) and Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes) McSweeney & Associates 48 March 31, 2011 Sioux Lookout Market Study Table 15: Family Income Levels, Sioux Lookout vs. Ontario, 2009 Census family income of all families Under $10,000 $ 10,000 - $19,999 $ 20,000 - $29,999 $ 30,000 - $39,999 $ 40,000 - $49,999 $ 50,000 - $59,999 $ 60,000 - $69,999 $ 70,000 - $79,999 $ 80,000 - $89,999 $ 90,000 - $99,999 $100,000 and over Median Family Income ($) Average Family Income ($) Sioux Lookout 1,603 11 49 62 87 112 109 140 144 181 130 577 86,276 101,431 Sioux Lookout % 0.7 3.1 3.9 5.4 7.0 6.8 8.7 9.0 11.3 8.1 36.0 Ontario % 3,727,755 2.4 3.8 6.6 8.4 8.7 8.5 8.4 8.0 7.4 6.4 31.4 84,173 102,215 Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes) Table 16: Household Income Levels, Sioux Lookout vs. Ontario, 2009 Sioux Lookout Household income of all private households Sioux Lookout % 2,012 Ontario % 4,980,115 Under $10,000 25 1.2 4.1 $ 10,000 - $19,999 171 8.5 8.4 $ 20,000 - $29,999 124 6.2 8.9 $ 30,000 - $39,999 181 9.0 9.7 $ 40,000 - $49,999 143 7.1 9.2 $ 50,000 - $59,999 187 9.3 8.4 $ 60,000 - $69,999 187 9.3 7.8 $ 70,000 - $79,999 144 7.2 7.2 $ 80,000 - $89,999 165 8.2 6.2 $ 90,000 - $99,999 93 4.6 5.3 $100,000 and over 592 29.4 24.7 Median Household Income ($) 79,076 67,246 Average Household Income ($) 90,065 85,814 Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010 (2009 incomes) McSweeney & Associates 49 March 31, 2011 Sioux Lookout Market Study Table 17: Highest Level of Schooling, Sioux Lookout vs. Ontario, 2001 Sioux Lookout Total population 20 years and over by highest level of schooling Sioux Lookout % Ontario % 3,640 Less than grade 9 Grades 9 to 13 8,282,160 375 10.3 8.7 1,315 36.1 31.1 Without high school graduation certificate 745 20.5 16.9 With high school graduation certificate 565 15.5 14.2 Trades certificate or diploma 415 11.4 10.2 College 840 23.1 23.7 205 5.6 6.6 Without certificate or diploma With certificate or diploma University Without degree 630 17.3 17.1 695 19.1 26.3 220 6.0 7.1 Without certificate or diploma 125 3.4 4.9 With certificate or diploma 95 2.6 2.3 475 13.0 19.2 With bachelor's degree or higher Source: McSweeney & Associates from Statistics Canada Census data 2001. Table 18: Education Attainment, Sioux Lookout vs. Ontario, 2006-2010 Total population 25 to 64 years by highest certificate, diploma or degree No certificate, diploma or degree Certificate, diploma or degree High school certificate or equivalent Apprenticeship or trades certificate or diploma College, CEGEP or other non-university certificate or diploma University certificate, diploma or degree 2006 Sioux Lookout % 2006 Ontario % 2010 Sioux Lookout % 2010 Ontario % 2,905 6,638,330 3,071 7,436,263 20.1 13.6 20.4 13.3 79.9 86.4 79.6 86.7 19.6 25.0 19.4 24.9 10.3 8.8 10.5 8.6 28.7 22.0 28.9 22.1 21.2 30.7 20.9 31.0 University certificate or diploma below bachelor level 3.8 4.7 3.7 4.6 University certificate or degree 17.4 26.0 17.2 26.4 9.1 15.9 10.5 16.4 2.6 3.2 2.5 3.1 0.3 0.7 0.0 0.7 4.6 5.3 4.2 5.3 0.5 0.9 0.0 0.9 Bachelor's degree University certificate or diploma above bachelor level Degree in medicine, dentistry, veterinary medicine or optometry Master's degree Earned doctorate Source: McSweeney & Associates from Statistics Canada Census data 2006 and Manifold Data Mining Inc. Superdemographics 2010. McSweeney & Associates 50 March 31, 2011 Sioux Lookout Market Study Table 19: Education Attainment, Sioux Lookout vs. Ontario, 2010 Sioux Lookout Total population 25 to 64 years by highest certificate, diploma or degree No certificate, diploma or degree Sioux Lookout % 3,071 Ontario % 7,436,263 625 20.4 13.3 2,446 79.6 86.7 595 19.4 24.9 323 10.5 8.6 886 28.9 22.1 642 20.9 31.0 University certificate or diploma below bachelor level 114 3.7 4.6 University certificate or degree 528 17.2 26.4 323 10.5 16.4 76 2.5 3.1 Certificate, diploma or degree High school certificate or equivalent Apprenticeship or trades certificate or diploma College, CEGEP or other non-university certificate or diploma University certificate, diploma or degree Bachelor's degree University certificate or diploma above bachelor level Degree in medicine, dentistry, veterinary medicine or optometry Master's degree Earned doctorate 0 0.0 0.7 128 4.2 5.3 0 0.0 0.9 Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. Table 20: Post-secondary Qualifications by Major Field of Study 2010, Sioux Lookout vs. ON Sioux Lookout Total population with postsecondary qualifications by major field of study Sioux Lookout % Ontario % 1,850 Educational, recreational and counselling services 151 8.2 6.5 Fine and applied arts 54 2.9 3.6 Humanities and related fields 41 2.2 5.6 Social and behavioural sciences and law 130 7.0 11.8 Business, management and public administration 414 22.4 22.0 Physical and life sciences and technologies 20 1.1 3.5 Mathematics, computer and information sciences 11 0.6 5.5 Architecture, engineering, and related technologies 351 19.0 21.7 Agriculture, natural resources and conservation 78 4.2 1.7 Health, parks, recreation and fitness 394 21.3 13.3 Personal, protective and transportation services 206 11.1 4.9 0 0.0 0.0 Other fields of study Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. McSweeney & Associates 51 March 31, 2011 Sioux Lookout Market Study Table 21: Mobility Status, Sioux Lookout vs. Ontario, 2010 Sioux Lookout % Ontario % 4,513 83.2 86.5 Sioux Lookout Total population 1 year and over by mobility status 1 year ago Non-movers Movers 5,423 910 16.8 13.5 Non-migrants 562 10.4 8.1 Migrants 348 6.4 5.4 337 6.2 4.4 249 4.6 3.9 Internal migrants Intraprovincial migrants Interprovincial migrants External migrants Total population 5 years and over by mobility status 5 years ago 88 1.6 0.5 12 0.2 1.1 5,423 Non-movers 2,839 52.4 57.7 Movers 2,584 47.6 42.3 Non-migrants 1,496 27.6 22.9 Migrants 1,088 20.1 19.5 1,012 18.7 14.4 Intraprovincial migrants 759 14.0 12.8 Interprovincial migrants 253 4.7 1.6 76 1.4 5.0 Internal migrants External migrants Source: McSweeney & Associates from Manifold Data Mining Inc. Superdemographics 2010. Table 22: Knowledge of Official Language, Sioux Lookout vs. Ontario, 2010 Sioux Lookout Total population by knowledge of official languages Sioux Lookout % 5,423 Ontario % 13,293,008 English only 5,047.0 93.1 86.1 French only 0.0 0.0 0.4 English and French 366.0 6.7 11.4 Neither English nor French 10.0 0.2 2.2 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006 and Manifold Data Mining Inc. Superdemographics 2010 McSweeney & Associates 52 March 31, 2011 Sioux Lookout Market Study Table 23: Key Labour Force Indicators, Sioux Lookout vs. Ontario, 2001-2006-2010 Sioux Lookout Ontario Characteristic Total population 15 years and over by labour force activity 2001 2006 2010 4,045 4,065 In the labour force 2,870 3,190 Employed 2,765 110 Not in the labour force 1,175 Participation rate (%) 71.0 78.5 79.1 67.3 67.1 67.5 Employment rate (%) 68.4 75.3 76.7 63.2 62.8 63.5 Unemployment rate (%) 3.8 4.2 3.0 6.1 6.4 6.0 Unemployed 2001 2006 2010 4,354 9,048,040 9,819,420 11,045,903 3,443 6,086,815 6,587,575 7,458,212 3,060 3,340 5,713,900 6,164,245 7,013,603 135 103 372,915 423,335 444,608 875 911 2,961,220 3,231,840 3,587,691 Source: McSweeney & Associates from Statistics Canada 2001, 2006 Census data and Manifold Data Mining Inc. Superdemographics 2010. Table 24: Labour Force by Industry, Sioux Lookout, 2001-2006-2010 Total labour force 15 years and over by industry - 1997 North American Industry Classification System Sioux Lookout 2001 % Sioux Lookout 2006 % Sioux Lookout 2010 % 2,875 3,190 3,443 Industry - Not applicable 0.7 0.8 1.0 All industries 99.3 99.4 99.0 5.6 2.8 3.1 11 Agriculture, forestry, fishing and hunting 21 Mining and oil and gas extraction 0.0 0.5 0.3 22 Utilities 1.0 0.9 1.0 23 Construction 1.6 1.4 1.4 31-33 Manufacturing 6.8 9.6 9.4 41 Wholesale trade 0.9 2.0 1.9 44-45 Retail trade 10.6 10.5 10.6 48-49 Transportation and warehousing 11.1 9.7 9.8 51 Information and cultural industries 1.6 2.0 1.3 52 Finance and insurance 1.0 2.0 2.5 53 Real estate and rental and leasing 1.0 1.3 1.1 54 Professional, scientific and technical services 3.1 2.8 2.9 0.0 0.0 0.0 1.9 1.9 1.7 55 Management of companies and enterprises 56 Administrative and support, waste management and remediation services 61 Educational services 7.7 7.4 7.3 62 Health care and social assistance 23.1 23.8 23.4 71 Arts, entertainment and recreation 1.2 0.8 1.5 72 Accommodation and food services 9.0 7.4 7.7 81 Other services (except public administration) 2.3 2.2 2.2 91 Public administration 9.2 9.7 9.8 Source: McSweeney & Associates from Manifold Data Mining’s Superdemographics 2010. McSweeney & Associates 53 March 31, 2011 Sioux Lookout Market Study Table 25: Labour Force by Industry, Sioux Lookout vs. Ontario, 2010 Sioux Lookout % Sioux Lookout Total labour force 15 years and over by industry - 1997 North American Industry Classification System Industry - Not applicable All industries 3443 Ontario % 7,458,212 36 1.0 1.6 3407 99.0 98.4 Agriculture, forestry, fishing and hunting 107 3.1 1.7 Mining and oil and gas extraction 11 0.3 0.4 Utilities 34 1.0 0.7 Construction 48 1.4 5.9 Manufacturing 325 9.4 14.0 Wholesale trade 65 1.9 4.7 Retail trade 366 10.6 11.0 Transportation and warehousing 337 9.8 4.7 Information and cultural industries 44 1.3 2.6 Finance and insurance 86 2.5 4.8 Real estate and rental and leasing 37 1.1 1.9 Professional, scientific and technical services 101 2.9 7.3 0 0.0 0.1 Management of companies and enterprises Administrative and support, waste management and remediation services Educational services 58 1.7 4.7 253 7.3 6.6 Health care and social assistance 805 23.4 9.3 Arts, entertainment and recreation 51 1.5 2.1 Accommodation and food services 266 7.7 6.2 Other services (except public administration) 75 2.2 4.5 Public administration 339 9.8 5.3 Source: McSweeney & Associates from Manifold Data Mining’s Superdemographics 2010. Table 26: Labour Force by Occupation, Sioux Lookout vs. Ontario, 2010 Sioux Lookout Total labour force 15 years and over by occupation - 2006 National Occupational Classification for Statistics Occupation - Not applicable All occupations A Management occupations Sioux Lookout % 3,443 Ontario % 7,458,212 25 0.7 1.6 3,418 99.3 98.4 289 8.4 10.2 A0 Senior management occupations 25 0.7 1.3 A1 Specialist managers A2 Managers in retail trade, food and accommodation 56 1.6 3.0 134 3.9 2.8 73 2.1 3.2 537 15.6 18.4 services A3 Other managers, n.e.c. B Business, finance and administration occupations B0 Professional occupations in business and finance 11 0.3 2.8 B1 Finance and insurance administration occupations 58 1.7 1.2 B2 Secretaries 69 2.0 1.4 McSweeney & Associates 54 March 31, 2011 Sioux Lookout Market Study Sioux Lookout Sioux Lookout % Ontario % B3 Administrative and regulatory occupations 47 1.4 2.2 B4 Clerical supervisors 12 0.3 0.5 B5 Clerical occupations C Natural and applied sciences and related occupations C0 Professional occupations in natural and applied sciences C1 Technical occupations related to natural and applied sciences 339 9.8 10.4 238 6.9 6.9 39 1.1 4.2 198 5.8 2.8 304 8.8 5.1 52 1.5 1.1 D1 Nurse supervisors and registered nurses 54 1.6 1.5 D2 Technical and related occupations in health 114 3.3 1.1 84 2.4 1.3 495 14.4 8.2 185 5.4 2.3 163 4.7 4.0 D Health occupations D0 Professional occupations in health D3 Assisting occupations in support of health services E Occupations in social science, education, government service and religion E0 Judges, lawyers, psychologists, social workers, ministers of religion, and policy and program officers E1 Teachers and professors E2 Paralegals, social services workers and occupations in education and religion, n.e.c. 147 4.3 2.0 63 1.8 2.9 45 1.3 1.3 19 0.6 1.6 798 23.2 23.2 29 0.8 0.8 32 0.9 2.3 G2 Retail salespersons and sales clerks 77 2.2 4.5 G3 Cashiers 60 1.7 1.8 G4 Chefs and cooks 28 0.8 1.2 F Occupations in art, culture, recreation and sport F0 Professional occupations in art and culture F1 Technical occupations in art, culture, recreation and sport G Sales and service occupations G0 Sales and service supervisors G1 Wholesale, technical, insurance, real estate sales specialists, and retail, wholesale and grain buyers G5 Occupations in food and beverage service G6 Occupations in protective services G7 Occupations in travel and accommodation, including attendants in recreation and sport G8 Child care and home support workers G9 Sales and service occupations, n.e.c. H Trades, transport and equipment operators and related occupations H0 Contractors and supervisors in trades and transportation H1 Construction trades H2 Stationary engineers, power station operators and electrical trades and telecommunications occupations H3 Machinists, metal forming, shaping and erecting occupations H4 Mechanics McSweeney & Associates 55 0 0.0 1.4 21 0.6 1.6 90 2.6 0.8 64 1.9 1.4 396 11.5 7.7 464 13.5 14.0 14 0.4 0.7 22 0.6 2.3 25 0.7 1.0 37 1.1 1.3 110 3.2 2.1 March 31, 2011 Sioux Lookout Market Study Sioux Lookout Sioux Lookout % Ontario % 23 0.7 0.7 11 0.3 0.4 180 5.2 3.2 H5 Other trades, n.e.c. H6 Heavy equipment and crane operators, including drillers H7 Transportation equipment operators and related workers, excluding labourers H8 Trades helpers, construction and transportation labourers and related occupations 43 1.2 2.4 I Occupations unique to primary industry I0 Occupations unique to agriculture, excluding labourers I1 Occupations unique to forestry operations, mining, oil and gas extraction and fishing, excluding labourers 96 2.8 2.4 12 0.3 1.5 70 2.0 0.2 I2 Primary production labourers J Occupations unique to processing, manufacturing and utilities 14 0.4 0.7 135 3.9 7.0 J0 Supervisors in manufacturing 18 0.5 0.4 J1 Machine operators in manufacturing 35 1.0 2.5 J2 Assemblers in manufacturing 6 0.2 2.4 J3 Labourers in processing, manufacturing and utilities 76 2.2 1.7 Source: McSweeney & Associates Manifold Data Mining Inc. Superdemographics 2010. Table 27: Number of Business by Sector, Sioux Lookout, 2003-2007 Industry (NAICS) 2003 2004 2005 2006 2007 # Bus. in sector (local) 2003-2007 Change 11 - Agriculture, Forestry, Fishing and Hunting 24 24 24 19 22 -2 21 - Mining and Oil and Gas Extraction 1 1 1 1 1 0 22 - Utilities 2 2 2 2 2 0 23 - Construction 43 43 42 40 43 0 31-33 - Manufacturing 11 10 9 6 7 -4 41 - Wholesale Trade 6 9 9 7 7 1 44-45 - Retail Trade 48 47 51 47 46 -2 48-49 - Transportation and Warehousing 31 32 33 33 32 1 51 - Information and Cultural Industries 3 4 4 5 5 2 52 - Finance and Insurance 11 11 8 12 12 1 53 - Real Estate and Rental and Leasing 20 21 20 23 24 4 54 - Professional, Scientific and Technical Services 16 15 15 18 17 1 55 - Management of Companies and Enterprises 56 - Administrative and Support, Waste Management and Remediation Services 5 11 10 8 9 4 12 11 10 11 13 1 61 - Educational Services 7 5 6 6 4 -3 62 - Health Care and Social Assistance 18 20 19 19 21 3 71 - Arts, Entertainment and Recreation 5 5 5 5 5 0 72 - Accommodation and Food Services 54 52 46 47 44 -10 81 - Other Services (except Public Administration) 36 36 38 35 36 0 91 - Public Administration 4 5 5 5 6 2 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. McSweeney & Associates 56 March 31, 2011 Sioux Lookout Market Study Table 28: Percentage of Local Business, Sioux Lookout, 2003-2007 Industry (NAICS) 2003 2004 2005 2006 2007 % of local businesses 2003-2007 Change 11 - Agriculture, Forestry, Fishing and Hunting 6.723 6.593 6.723 5.444 6.18 -0.543 21 - Mining and Oil and Gas Extraction 0.28 0.275 0.28 0.287 0.281 0.001 22 - Utilities 0.56 0.549 0.56 0.573 0.562 0.002 23 - Construction 12.045 11.813 11.765 11.461 12.079 0.034 31-33 - Manufacturing 3.081 2.747 2.521 1.719 1.966 -1.115 41 - Wholesale Trade 1.681 2.473 2.521 2.006 1.966 0.285 44-45 - Retail Trade 13.445 12.912 14.286 13.467 12.921 -0.524 48-49 - Transportation and Warehousing 8.683 8.791 9.244 9.456 8.989 0.306 51 - Information and Cultural Industries 0.84 1.099 1.12 1.433 1.404 0.564 52 - Finance and Insurance 3.081 3.022 2.241 3.438 3.371 0.29 53 - Real Estate and Rental and Leasing 54 - Professional, Scientific and Technical Services 5.602 5.769 5.602 6.59 6.742 1.14 4.482 4.121 4.202 5.158 4.775 0.293 55 - Management of Companies and Enterprises 56 - Administrative and Support, Waste Management and Remediation Services 1.401 3.022 2.801 2.292 2.528 1.127 3.361 3.022 2.801 3.152 3.652 0.291 61 - Educational Services 1.961 1.374 1.681 1.719 1.124 -0.837 62 - Health Care and Social Assistance 5.042 5.495 5.322 5.444 5.899 0.857 71 - Arts, Entertainment and Recreation 1.401 1.374 1.401 1.433 1.404 0.003 72 - Accommodation and Food Services 81 - Other Services (except Public Administration) 15.126 14.286 12.885 13.467 12.36 -2.766 10.084 9.89 10.644 10.029 10.112 0.028 1.12 1.374 1.401 1.433 1.685 0.565 91 - Public Administration Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. McSweeney & Associates 57 March 31, 2011 Sioux Lookout Market Study Table 29: Business Concentration per Capita, Sioux Lookout, 2003-2007 Industry (NAICS) 2003 2004 2005 2006 2007 Concentration per capita 2003-2007 Change 11 - Agriculture, Forestry, Fishing and Hunting 1.337 1.32 0.667 0.582 0.656 -0.681 21 - Mining and Oil and Gas Extraction 1.642 1.705 0.906 0.984 0.878 -0.764 22 - Utilities 5.858 5.511 2.656 2.496 2.306 -3.552 23 - Construction 0.969 0.893 0.439 0.447 0.471 -0.498 31-33 - Manufacturing 0.583 0.26 0.248 0.179 0.207 -0.376 41 - Wholesale Trade 0.274 0.396 0.212 0.175 0.171 -0.103 44-45 - Retail Trade 1.261 0.587 0.655 0.658 0.633 -0.628 48-49 - Transportation and Warehousing 1.991 0.935 0.943 0.85 0.768 -1.223 51 - Information and Cultural Industries 0.531 0.643 0.327 0.424 0.398 -0.133 52 - Finance and Insurance 0.554 0.53 0.224 0.306 0.294 -0.26 53 - Real Estate and Rental and Leasing 0.67 0.648 0.308 0.361 0.345 -0.325 54 - Professional, Scientific and Technical Services 0.276 0.236 0.118 0.149 0.136 -0.14 55 - Management of Companies and Enterprises 56 - Administrative and Support, Waste Management and Remediation Services 0.376 0.66 0.323 0.344 0.329 -0.047 0.655 0.557 0.26 0.304 0.348 -0.307 61 - Educational Services 1.936 1.236 0.724 0.745 0.459 -1.477 62 - Health Care and Social Assistance 1.2 1.268 0.608 0.64 0.658 -0.542 71 - Arts, Entertainment and Recreation 0.718 0.663 0.333 0.357 0.347 -0.371 72 - Accommodation and Food Services 2.854 2.638 1.248 1.392 1.299 -1.555 81 - Other Services (except Public Administration) 1.349 1.292 0.697 0.688 0.687 -0.662 91 - Public Administration 8.296 8.925 4.769 5.092 6.174 -2.122 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. McSweeney & Associates 58 March 31, 2011 Sioux Lookout Market Study Table 30: Business Concentration Sector Mix, Sioux Lookout, 2003-2007 2003 Industry (NAICS) 2004 2005 2006 2007 2003-2007 Concentration, sector mix Change 11 - Agriculture, Forestry, Fishing and Hunting 1.231 1.276 1.277 1.08 1.42 0.189 21 - Mining and Oil and Gas Extraction 1.511 1.648 1.735 1.826 1.902 0.391 22 - Utilities 5.391 5.326 5.086 4.631 4.992 -0.399 23 - Construction 0.891 0.863 0.84 0.829 1.019 0.128 31-33 - Manufacturing 0.536 0.251 0.474 0.333 0.449 -0.087 41 - Wholesale Trade 0.252 0.383 0.406 0.324 0.37 0.118 44-45 - Retail Trade 1.161 0.567 1.254 1.221 1.37 0.209 48-49 - Transportation and Warehousing 1.832 0.904 1.804 1.576 1.664 -0.168 51 - Information and Cultural Industries 0.489 0.621 0.626 0.787 0.861 0.372 52 - Finance and Insurance 0.51 0.513 0.428 0.568 0.636 0.126 53 - Real Estate and Rental and Leasing 54 - Professional, Scientific and Technical Services 0.617 0.627 0.59 0.669 0.747 0.13 0.254 0.228 0.225 0.277 0.295 0.041 55 - Management of Companies and Enterprises 56 - Administrative and Support, Waste Management and Remediation Services 0.346 0.638 0.618 0.638 0.713 0.367 0.603 0.538 0.498 0.563 0.753 0.15 61 - Educational Services 1.781 1.194 1.385 1.382 0.993 -0.788 62 - Health Care and Social Assistance 1.104 1.225 1.165 1.187 1.425 0.321 71 - Arts, Entertainment and Recreation 0.66 0.64 0.637 0.663 0.752 0.092 72 - Accommodation and Food Services 81 - Other Services (except Public Administration) 2.626 2.549 2.389 2.583 2.811 0.185 1.241 1.249 1.335 1.277 1.486 0.245 91 - Public Administration 7.634 8.624 9.13 9.446 13.368 5.734 Source: McSweeney & Associates from Statistics Canada Census data 2001, 2006; Analysis support: Rural Development Division, Ontario Ministry of Agriculture, Food, and Rural Affairs. Table 31: Top 15 Sub-Sectors by Number of Employers for Sioux Lookout, June 2008 Total (A) Indeterminate22 (B) Subtotal (A - B) 1-4 5-9 10-19 2049 5099 100199 200499 500 + Total 721 - Accommodation Services 238 - Specialty Trade Contractors 325 127 198 85 57 26 20 2 4 3 1 32 13 19 5 5 5 4 0 0 0 0 26 15 11 8 3 0 0 0 0 0 0 531 - Real Estate 113 - Forestry and Logging 541 - Professional, Scientific and Technical Services 722 - Food Services and Drinking Places 21 15 6 4 1 0 1 0 0 0 0 17 5 12 5 5 1 1 0 0 0 0 15 5 10 6 0 3 0 1 0 0 0 14 4 10 2 2 2 4 0 0 0 0 22 The establishments in the "Indeterminate" category do not maintain an employee payroll, but may have a workforce which consists of contracted workers, family members or business owners. However, the Business Register does not have this information available, and has therefore assigned the establishments to an "Indeterminate" category. This category also includes employers who did not have employees in the last 12 months. McSweeney & Associates 59 March 31, 2011 Sioux Lookout Market Study Total (A) Indeterminate22 (B) Subtotal (A - B) 1-4 5-9 10-19 2049 5099 100199 200499 500 + 13 2 11 8 2 0 1 0 0 0 0 11 3 8 5 3 0 0 0 0 0 0 10 8 2 1 0 1 0 0 0 0 0 10 10 0 0 0 0 0 0 0 0 0 9 7 2 1 1 0 0 0 0 0 0 9 3 6 0 4 1 1 0 0 0 0 9 4 5 2 3 0 0 0 0 0 0 7 2 5 2 2 0 813 - Religious, GrantMaking, Civic, and Professional and Similar Organizations 811 - Repair and Maintenance 523 - Securities, Commodity Contracts, and Other Financial Investment and Related Activities 551 - Management of Companies and Enterprises 236 - Construction of Buildings 481 - Air Transportation 561 - Administrative and Support Services 445 - Food and Beverage Stores 624 - Social Assistance 7 0 7 2 2 0 Source: McSweeney & Associates from Statistic Canada, Canadian Business Pattern June 2008. 0 0 1 0 0 1 0 1 1 0 Table 32: Top 15 Industries by Number of Employers, Sioux Lookout, June 2008 Total (A) Indeterminate23 (B) Subtotal (A - B) 1-4 5-9 10-19 2049 5099 100199 200499 500 + Total 7212 - RV (Recreational Vehicle) Parks and Recreational Camps 325 127 198 85 57 26 20 2 4 3 1 24 10 14 4 5 3 2 0 0 0 0 1133 - Logging 5311 - Lessors of Real Estate 2382 - Building Equipment Contractors 5239 - Other Financial Investment Activities 5511 - Management of Companies and Enterprises 2361 - Residential Construction 2383 - Building Finishing Contractors 7221 - Full-Service Restaurants 7211 - Traveller Accommodation 4812 - Non-Scheduled Air Transportation 17 5 12 5 5 1 1 0 0 0 0 13 10 3 1 1 0 1 0 0 0 0 10 5 5 5 0 0 0 0 0 0 0 10 8 2 1 0 1 0 0 0 0 0 10 10 0 0 0 0 0 0 0 0 0 9 7 2 1 1 0 0 0 0 0 0 9 7 2 1 1 0 0 0 0 0 0 9 2 7 2 1 1 3 0 0 0 0 8 3 5 1 0 2 2 0 0 0 0 7 2 5 0 4 1 0 0 0 0 0 23 The establishments in the "Indeterminate" category do not maintain an employee payroll, but may have a workforce which consists of contracted workers, family members or business owners. However, the Business Register does not have this information available, and has therefore assigned the establishments to an "Indeterminate" category. This category also includes employers who did not have employees in the last 12 months. McSweeney & Associates 60 March 31, 2011 Sioux Lookout Market Study Total (A) Indeterminate23 (B) Subtotal (A - B) 1-4 5-9 10-19 6241 - Individual and Family Services 6 0 6 2 1 0 8134 - Civic and Social Organizations 6 2 4 3 1 0 4441 - Building Material and Supplies Dealers 5 1 4 2 0 0 5617 - Services to Buildings and Dwellings 5 2 3 1 2 0 Source: McSweeney & Associates from Statistic Canada, Canadian Business Pattern June 2008. 2049 5099 100199 200499 500 + 1 0 1 1 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 Table 33: % Change of Total Number of Employers, SL vs. Ontario, June 2003 to June 2008 Sub-Sector Sioux Lookout Total Change from June 2003 to June 2008 % Ontario Total Change from June 2003 to June 2008 % -9.0 13.0 3.2 -3.2 13.0 8.6 40.0 30.6 -19.0 -25.2 -6.3 12.4 -39.1 Total 721 Accommodation Services 238 - Specialty Trade Contractors 531 - Real Estate 113 - Forestry and Logging 541 - Professional, Scientific and Technical Services 722 - Food Services and Drinking Places 813 - Religious, Grant-Making, Civic, and Professional and Similar Organizations 811 - Repair and Maintenance 523 - Securities, Commodity Contracts, and Other Financial Investment and Related Activities 551 - Management of Companies and Enterprises 236 - Construction of Buildings 481 - Air Transportation 561 - Administrative and Support Services 445 - Food and Beverage Stores McSweeney & Associates Sioux Lookout Total Change from June 2003 to June 2008 % Ontario Total Change from June 2003 to June 2008 % Total -9.0 13.0 7212 - RV (Recreational Vehicle) Parks and Recreational Camps 0.0 -8.6 -19.0 -26.9 30.0 25.3 0.0 3.9 Industry 1133 - Logging 5311 - Lessors of Real Estate 2382 - Building Equipment Contractors 66.7 37.9 -3.3 5239 - Other Financial Investment Activities 5511 - Management of Companies and Enterprises 100.0 42.0 0.0 7.7 2361 - Residential Construction -25.0 4.8 -26.7 -1.3 2383 - Building Finishing Contractors 12.5 16.2 66.7 38.3 7221 - Full-Service Restaurants -30.8 0.5 100.0 42.0 14.3 -1.2 -35.7 4.4 -12.5 -3.2 12.5 4.3 50.0 6.5 -10.0 3.9 20.0 0.4 -30.0 9.2 -16.7 10.5 7211 - Traveller Accommodation 4812 - Non-Scheduled Air Transportation 6241 - Individual and Family Services 8134 - Civic and Social Organizations 4441 - Building Material and Supplies Dealers 61 March 31, 2011 Sioux Lookout Market Study Sub-Sector Sioux Lookout Total Change from June 2003 to June 2008 % Ontario Total Change from June 2003 to June 2008 % Sioux Lookout Total Change from June 2003 to June 2008 % Industry Ontario Total Change from June 2003 to June 2008 % 624 - Social 5617 - Services to Assistance 16.7 7.2 Buildings and Dwellings -16.7 Source: McSweeney & Associates from Statistics Canada, Canadian Business Pattern June 2003 and June 2008 9.8 Table 34: Canadian and Ontario Economic Indicators Outlook Annual average percent change Real GDP Employment Unemployment (%) CPI Retail Trade Housing Starts Existing home sales Average Existing Home Price Canada 2011f 2.6-3.2 1.2-1.9 7.5-7.6 2.1-2.3 4.0-4.4 -16.1 -7.6 -0.8 2010f 2.9-3.1 1.6 8.0 1.7-1.8 4.5-4.8 28.2 -2.3 6.8 2012f 2.5-3.1 1.3-2.2 7.2 1.9-2.0 3.8-4.6 5.9 -4.8 -1.4 2010f 3.0-3.3 1.7-1.8 8.7-8.8 2.4 4.4-4.7 18.6 1.6 8.7 Ontario 2011f 2.4-3.1 1.1-1.9 8.1-8.2 2.1-2.3 3.9-4.2 -20.9 -7.0 -1.5 2012f 2.3-3.1 1.2-2.1 7.7-7.9 1.7-2.1 3.8-4.3 16.0 -5.1 -1.2 Source: McSweeney & Associates from TD Economics, 2011 Prospects lifted as Commodity-Heavy Provinces Retake the Growth LEAD – Dec. 17, 2010 and BMO Provincial Economic Outlook Jan. 7, 2011 and BMO Provincial Economic Outlook, December, 2010 and BMO Economic Forecast Detail-Canada – December 2010 Table 35: Global Export Forecast by Sector (% Growth) Main Sectors Agri-food Energy Forestry Chemicals, plastics, Fertilizers Ores, metals and Other industrial products Aircraft & parts Rail and Other Transportation Equipment Advanced Technology Industrial Machinery and Equipment Motor Vehicles and Parts Consumer Goods Special transactions* Total Goods Sector Total Services Sector Total Exports % Share of Total Exports (2009) 9.6 20.3 6.1 7.6 1.3 12.1 2.8 0.5 3.8 5.8 9.9 1.9 1.5 83.3 16.7 100.0 Export Outlook (% growth) 2009 2010(f) 2011 (f) -9.4 -6 4 -39.1 21 5 -21.8 14 5 -17.1 9 7 -39.2 14 30 -29.9 19 4 5.2 -15 -1 -10.0 -13 3 -20.0 -16 5 -20.1 -5 8 -27.9 38 10 -8.0 -6 6 -21.6 -20 5 -26.5 12 6 -4.7 4 3 -23.6 12 6 Source: EDC Global Export Forecast Fall 2010, p. 33 *2009 is actual data while 2010 and 2011 are forecast. Special transactions* – mainly low-valued transactions, value of repairs to equipment and goods returned to country of origin. Table 36: Ontario Merchandise Export Outlook Main Sectors Industrial Goods Motor Vehicle M&E Agri-Food McSweeney & Associates % Share of Exports(2009) 32.4 28.8 17.0 7.0 62 Global Outlook (% growth) 2009 2010(f) 2011 (f) -25.1 15 4 -29.0 43 10 -20.3 -10 7 -5.5 -6 3 March 31, 2011 Sioux Lookout Market Study Forestry Consumer Goods All others Total Total excl. energy 3.6 3.2 8.1 100.0 97.8 -22.9 0.1 -20.1 -23.3 -22.8 12 -6 -14 14 15 4 6 3 7 7 Source: EDC Global Export Forecast Fall 2010, p. 56 Table 37: Canadian Industrial Outlook – GDP by Industry % change (Y/Y) Industry 2010 2.8 3.4 -0.2 -0.4 -1.6 0.7 4.2 6.5 28.4 -11.4 3.8 2.3 7.9 11.5 11.7 0.3 5.9 5.0 1.6 2.4 1.2 1.3 2.6 6.4 5.0 4.5 0.6 3.5 0.8 1.2 1.7 0.8 All industries (GDP) Good Industries Primary Industries Oil & Gas Agriculture Non-energy Mining Forestry, Logging & Other Primary Manufacturing Autos & Parts Aerospace & Other Transport. Wood & Paper Products Food Products Chemicals Plastics & Rubber Computer & Electronics Machinery Metal Products Other Manufacturing Construction Residential Non-res. & Engineering Utilities Service Industries Wholesale Trade Retail Trade Transportation & Warehousing Information & Cultural Industries Finance, Insurance & Real Estate Professional Services Accommodation & Food Services Public Administration Other Services 2011 3.0 5.2 6.0 6.7 2.2 8.7 9.3 6.2 9.2 2.5 8.2 2.6 5.0 7.9 5.0 7.4 7.0 6.1 3.3 -0.3 4.9 2.1 2.1 3.8 2.7 3.4 1.5 1.8 3.5 2.8 0.6 1.6 Source: TD Economics Industrial Outlook, January 19, 2010, p.5 Table 38: GDP by Industry Ontario Percentage change Agriculture Forestry Fishing & trapping Mining Manufacturing Construction Utilities Goods-producing industries McSweeney & Associates 2009 -2.4 -30.5 8.8 -21.6 -13.9 -6.0 -8.8 -11.7 63 2010f 2.5 17.8 2.9 20.3 10.3 6.3 1.7 8.6 2011f 2.8 18.5 4.8 11.2 3.7 3.1 2.8 3.7 March 31, 2011 Sioux Lookout Market Study Transportation, warehousing & information Wholesale & retail trade Finance, insurance & real estate Community, business & personal services Public administration & defence Service-producing industries All industries -2.0 -3.4 1.7 0.3 2.3 0.0 -3.1 2.3 8.1 3.3 1.2 4.2 3.3 4.5 1.9 3.7 2.6 2.9 2.6 2.8 3.0 Source: McSweeney & Associates from CBC Fall Provincial outlook Summer July 20, 2010, p.47 Table 39: Canada and Ontario Employment Outlook by Industry – Q1/2011 Industry Canada Net Employment Outlook (%) 5 -6 6 12 3 0 12 7 6 12 6 All Industries Construction Education Finance, Insurance & Real Estate Manufacturing - Durables Manufacturing – Non-Durables Mining Public Administration Services Transportation & Public Utilities Wholesale & Retail Trade Ontario Net Employment Outlook (%) 3 -12 2 10 3 -2 -16 0 5 14 3 Source: Manpower Employment Outlook Survey – Q1/2011 References: The Conference Board of Canada, Metropolitan Outlook 1 Autumn 2010 TD Economics, Quarterly Economic Forecast December 15, 2010 RBC Economic Research, Provincial Outlook December 2010 Manpower, Employment Outlook Survey – Q1/2011 Scotiabank Group, Industry Trends June 2010 TD Economics, Industrial Outlook January 19, 2010 EDC Economics, The Moment of Truth – Global Export Forecast Fall 2010 The 24th Annual Corporate Survey & 6th Annual Consultants Survey – 2009 The Canadian Chamber of Commerce, 2011-2012 Economic Outlook: Canada’s Economic Engine Is Chugging Along but Not at Full Steam – December 2010 10. Economy Outlook 2011, Financial Post – Jan. 7, 2011 11. TD Economics, National and Provincial Job Markets in 2010 behind the Scenes – Jan. 6, 2011 12. Scotiabank Group, Provincial Trends-Regional Economic Outlook – Nov. 17, 2010 13. TD Economics, 2011 Prospects lifted as Commodity-Heavy Provinces Retake the Growth LEAD – Dec. 17, 2010 1. 2. 3. 4. 5. 6. 7. 8. 9. McSweeney & Associates 64 March 31, 2011