local news survey results

Transcription

LOCAL NEWS
SURVEY RESULTS
February 2013
Bravo Tango Advertising Firm
How do you get your local news? Please check all that apply.
Answer
Bar
Responses
%
Radio
259
65.08%
TV
256
64.32%
Online
247
62.06%
Social Media
174
43.72%
Newspaper
160
40.20%
25
6.28%
Other - please specify:
1
'How do you get your local news?' text responses.
people
Mobile apps
I follow The Metro and CNN on Twitter
Family and friends
Leader Post app
Newspaper - ONLINE not print so not sure if I should have checked off Newspaper or not
word of mouth
Word of mouth
Word of mouth
Staff
word of mouth
free paper like Community Sun, Metro
Word of mouth
My know-it-all boyfriend
Coworkers
discussions with family and friends
Friends and personal network
word of mouth
staffroom discussions
to clarify; mostly newspapers online (ie. leaderpost.com
Newspaper Apps
Talking to people.
people talking
2
If you could only choose one medium to get your local news, which would it be?
Answer
Online
Bar
Responses
%
128
39.02%
TV
79
24.09%
Radio
47
14.33%
Newspaper
39
11.89%
Social Media
32
9.76%
3
0.91%
3
'If you could choose one medium to get your local news, which would it be?' text responses.
email
I wouldn't choose just one.
I don't know
4
Who is your television provider?
#
Answer
Bar
Responses
%
1
103
41.87%
2
104
42.28%
32
13.01%
7
2.85%
3
Satellite
4
5
'Who is your television provider?' text responses.
Shaw
no cable package
Global
none
Rabbit ears
rabbit ears
Bell
6
What channel do you most often watch for local news?
#
Answer
Bar
Responses
%
1
135
54.88%
2
80
32.52%
3
31
12.60%
7
What time(s) of day do you regularly watch the local news on TV? Please check all that apply.
Answer
Supper time
Bar
Responses
%
175
71.14%
Late Night
81
32.93%
Morning
61
24.80%
Noon
16
6.50%
8
What radio station do you most often listen to for local news?
9
#
Answer
Bar
Responses
%
1
55
22.00%
2
21
8.40%
3
12
4.80%
4
24
9.60%
5
11
4.40%
6
48
19.20%
7
15
6.00%
8
1
0.40%
9
63
25.20%
10
What time(s) of day do you regularly listen to the local news on the radio? Please check all that apply.
Answer
5:30am – 10am
Bar
Responses
%
219
87.60%
4pm – 7pm
98
39.20%
10am – 4pm
45
18.00%
7pm – 12am
6
2.40%
12am – 5:30am
5
2.00%
11
What publication(s) do you most often read for local news? Please check all that apply.
12
#
Answer
Bar
Responses
%
1
148
97.37%
2
20
13.16%
3
13
8.55%
4
14
9.21%
5
4
2.63%
6
14
9.21%
1
0.66%
7
'What publication(s) do you most often read for local news?' text responses.
I don't; I watch all three new stations
13
What do you most often read that publication on?
Answer
Physical hard copy
Bar
Responses
%
121
79.61%
22
14.47%
Tablet (example: iPad)
6
3.95%
Smartphone (example: Blackberry, iPhone)
3
1.97%
Laptop/computer
14
What website do you most often visit for local news?
Text Entry
cbc
cbc
Leaderpost, CBC.
leaderpost.com
cbc.ca
newstalk980
Newstalk 980
None in particular - I only click links that show up on social media updates
Leader post
cbc.ca
leaderpost.com
twitter.com
Leaderpost.ca
cbc.ca/sk
leaderpost.com
newstalk980.com
leader post
Leader Post
Leader Post
leaderpost.com
leaderpost
CTV Canada AM
cjme.com
leaderpost.com
Mysask.com
leader-post.com
MSN.ca
Just use google and go from there
leaderpost
leader post
No webiste, I use the Leader Post app on my ipad.
leaderpost.com
none
cbc saskatchewan
CJME Newstalk
cbc
leaderpost
Leader Post
mysask.ca
Leader Post
global
Leader post
newstalk980.com
global
Google news, or specific radio stations such as CJME or CKRM
CBC
Cjme
leaderpost.com
CTV News
Cbc
View More
15
'What website do you most often visit for local news?' continued...
cbc.ca
CTV.ca
Leaderpost.com
leader post
Leaderpost
twitter and cbc.ca
leaderpost.ca
newstalk 90
Leader post
leader post
http://regina.ctvnews.ca/
leaderpost.com
Leader post
CBC, Regaina Leader Post
leaderpost.com
www.leaderpost.com
Ctv Regina
www.leaderpost.com
Leader Post
Leader post
leaderpost
newstalk980
leaderpost.com or cjme.com
leaderpost.com
CBC Sask
newstalk980.com
mysask.com
Leader Post
Leader Post
I get news bulletins as they happen and daily news digests from CBC. I don't go to the website looking for it.
cbc.ca
CBC Saskatchewan
www.leaderpost.com
Leader Post.com
cbc
Leaderpost.com
LeaderPost
cbc.ca
cbcnews.ca
www.leaderpost.com
leaderpost.com
www.leaderpost.com / www.cbc.ca/sask and cjme as a 3rd. All checked daily in the AM
www.mysask.com
Leader-Post
leaderpost.com
Direct newspaper websites
leader post
980 CJME
regina leader post
msn
View More
16
leader post cbc
leaderpost.com
http://www.globalregina.com/video/video.html#newscasts
Leader Post & The Globe and Mail
Google news
www.cbc.ca/news
leaderpost
cvc
Leaderpost.com
www.leaderpost.com
980 newstalk
www.leaderpost.com
Globe and Mail
Leader post globe and mail
www.leaderpost.com
leader post
980 newstalk
CBC Saskatchewan and Leader-Post
leader post
LeaderPost
www.leaderpost.com
Google News
Leaderpost.com
mysask
leader post
news on google
N.A.
mysask.com
cbc.ca
CBC
Leader Post
Regina leader post
leader post
the leaderpost website
News talk
Leader-post.com
Leader Post
Leader post
leaderpost.com
cjme.com
LeaderPost
leader post. twitter
www.cbc.ca
CJME
inregina.com cbc ctv
Leader Post
CBC Sask
Local News as reported in the Globe and Mail-It's my l- top default setting
canada.com then select Regina Leader Post from the newspapers
Leaderpost
View More
17
depends
cbc mobile app
msn.ca
CTV
don't get news from any website
www.cbc.ca
leaderpost.com
cbc.ca
leaderpost
leaderpost
Leader Post
yahoo
cbc.ca/sask
CTV
News talk 980 CJME
Leader-Post
cbc.ca
cjme.com
Leaderpost.com
leaderpost.com
cjme and cbc news
Not applicable
Yahoo or leader post
global regina
Leader Post, Prairie Dog
leader post
www.cjme.com
leaderpost.com
Leaderpost.com
leaderpost.com
regina leaderpost.com
cbc
rabble
leaderpost.com
twitter (leaderpost.com through that)
mysask.com
CTV
ctv.ca
www.leaderpost.com
Winnipeg Free Press and the Globe and Mail
Leader Post Online
Mysask or ctv
leaderpost.com
msn.ca
Leaderpost
The news stations or the leader post
cbc.ca
leaderpost.com
Leader post
CBC
View More
18
www.leaderpost.com
MSN
Leader Post
pa now
cbc and flipboard
cbc.ca
www.leaderpost.com
Leader Post
cjme.com
http://leaderpost.com
Leader Post
Leaderpost.com
cbc
leaderpost.com
leaderpost.com; cbc.ca/sask
Leader Post
Msn
www.leaderpost.com
cbc.ca
Twitter
Leader post.com
msn.ca
cbc.ca/sask
cbc news
leader post
leadrpost.com
regina.ctvnews.ca
Leader Post
www.leaderpost.com
My sask
19
What device do you most often use to read the local news on-line?
Answer
Laptop/computer
Bar
Responses
%
139
60.17%
Smartphone (example: Blackberry, iPhone)
57
24.68%
Tablet (example: iPad)
35
15.15%
20
What time(s) of day do you typically read the local news on-line? Please check all the apply.
Answer
8am – 12pm
Bar
Responses
%
108
46.75%
After 8pm
65
28.14%
Before 8am
63
27.27%
1pm - 5pm
57
24.68%
12pm – 1pm
46
19.91%
5pm - 8pm
44
19.05%
21
What social media site do you most often visit for local news?
#
Answer
Bar
Responses
%
1
65
39.39%
2
98
59.39%
2
1.21%
3
22
'What social media site do you most often visit for local news?' text responses.
I use an app called Flipboard which funnels local news from news content providers, twitter and Facebook.
word of mouth
23
Gender:
Answer
Bar
Responses
%
Female
208
54.45%
Male
174
45.55%
24
Age:
Answer
Bar
Responses
%
30 - 39
122
31.94%
50 - 64
80
20.94%
40 - 49
79
20.68%
< 29
79
20.68%
65 +
22
5.76%
25
Location:
Answer
Regina
Bar
Responses
%
357
93.46%
25
6.54%
26
'Location:' text responses.
Bethune
White City
White City
Regina Beach
Saskatoon
Regina diaspora, Halifax
Calgary
Arcola
Just North of the Medicine Line
Fort Qu'Appelle
wolseley
Weyburn
Winnipeg
White City
Bethune
Indian Head
White City
Balgonie
Craven
Buena vista
prince albert
Parksville, B.C.
Mississippi
Saskatoon
27

local news survey results

Transcription

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