Bachelorstudiengang Telekommunikation/Elektrotechnik, Vertiefung

Bachelorstudiengang Telekommunikation/Elektrotechnik, Vertiefung

Bachelor of Science in Tourism
Module Name
Sports Marketing (Majors Sports Management)
Module Code
MSM
(as shown in schedule)
Module Level
✔
Total Effort
(No. of ECTS x 30)
Module Lecturers
Module Objectives
Module Content &
Structure
ECTS
Credits
Semester 1 (Assessment Level)
Semester 2 (Assessment Level)
Semester 3 (Bachelor Level 1)
Semester 4 (Bachelor Level 1)
Semester 5 (Bachelor Level 2)
Semester 6 (Bachelor Level 2)
90 hours
3
Language
of Teaching
Module Type
✔
Module
Iteration
✔
✔
✔
German
English
Compulsory
Compulsory Optional
Minor
Major
per semester
per annum
Hours of contact lessons
24
Hours of self-studies (supported)
26
Hours of self-studies (independent)
40
Jon Andrea Schocher, Professor, MSc Sports Management, HTW Chur
Christoph Breuer, Univ-Prof, Dr., Deutsche Sporthochschule Köln
Sandra Caviezel, Leiter Sponsoring Private Banking, Credit-Suisse Group
In the final module of the major program, the focus lies on sports marketing
issues, especially sports sponsorship. After the module, student sould
reach the following goals:
- The students should understand the different methods and practices
within the sports marketing.
- The students have to able to identify the push factors and critical success
factors in the sports marketing field
- The students sould understand the most important steps in the
sponsorship circle, including analysis, planning, implementation and
control.
- Sports Marketing Basics (6 contact lessons)
- Sports Sponsorship - Analysis, Planning, Implementation and Controll (10
contact lessons)
- Sports Sponsorship Strategies - The Credit Suisse Case (4 contact
lessons)
- Research in Sports Sponsorship - Introduction of a current research
project (4 contact lessons)
Director of Studies BScTourism
© 2015 HTW Chur
Bachelor of Science in Tourism
Module Didactics
Knowledge Source:
Script
✔ Text Book
✔ Scientific Articles
✔ Internet
✔ News
Knowledge Transfer:
✔ Upfront lecture
Tutorial
✔ Case Studies
eLearning
✔ Self-Study
Knowledge Processing:
✔ Case Studies
✔ Assignments
Simulations
Knowledge Reflection:
✔ Guest Lectures
Excursions
Bruhn, M. (2009). Sponsoring: Systematische Planung und
integrativer Einsatz. Gabler.
Stotlar, D.K. (2005). Developing Successful Sport Sponsorship
Plans. Morgantown: Fitness Information Technology
Module Literature
General Management (incl. Strategic Management), Finance and
Accounting, General Economics (incl. Micro and Macro Economics)
Module
Requirements
Module
Assessment
% Assignment (max. 30%)
100 % Examination
✔
oral
oral
✔
written
written
individual
✔
group
Explanatory Notes
Director of Studies BScTourism
© 2015 HTW Chur