Sponsorship PDF

PUERTO RICO MEETS NYC!
PUERTO RICO!
September 30th – October 4th 2015!
PUERTO RICO MEETS NYC!
About Meets NYC!
The Meets NYC concept aims to both entertain
and educate a NYC audience on the culinary
legacies of destinations around the globe. The first
event, Baja Meets NYC (2014), was a multi-day,
multi-format culinary salon that brought five Baja
winemakers and three Baja chefs to New York City
for a four-day program of wine tastings, paired
wine dinners, and cocktail parties and saw a
marriage between local and visiting chefs and
restaurants, wine and spirits, and tourism boards. !
PUERTO RICO MEETS NYC!
Puerto Rico Meets NYC (PR Meets NYC) will take
place in New York this October. The dates have
been confirmed from Wednesday, September 30 –
Sunday, October 4 and will encompass a series of
multi-day, multi-format events that celebrate the
bounty and beauty of this Caribbean island’s
culinary legacy. By shedding light on the Puerto
Rico’s best chefs, the rums, and the
accompanying food and travel intersection, Puerto
Rico Meets NYC will give this sunny destination the
epicurean respect and exposure it deserves.
Tapping into the deep network of Nuyoricans
inhabiting New York City and surrounding, as well
as food world interest resulting from recent media
spotlight in such esteemed publications such as
the Wall Street Journal and the New York Times,
this idyllic commonwealth is ready for a turn on
New York’s culinary stage.!
CHEF + RESTAURANT PARTNERS!
NEW YORK CITY: Host Chefs!
Ed Brown (Ed's Chowder House)!
Sean Rembold (Reynard/Wythe Hotel)!
Eric Ripert (Le Bernardin) !
Didier Elena (Chef's Club) !
Eric Greenspan (Roof on Wilshire)!
Laurent Tourondel (L’Amico)!
Joseph "JJ" Johnson (The Cecil)!
Alexander Smalls (The Cecil)!
Camille Becerra (Navy)!
James Beard House!
PUERTO RICO: Visiting Chefs!
Juan Jose Cuevas (1919 at Vanderbilt Hotel)!
Mario Pagan (Sage Steakhouse Bistro, Laurel)!
Wilo Benet (Pikayo)!
Roberto Trevino (Budatai, Casa Lola, El Nosh)!
Jose Santaella (Santaella)!
Kevin Roth (La Estacion)!
Pedro Alvarez (Alcor Foods)!
Xavier Pacheco (La Jaquita Baya)!
El Nosh Pop-Up!
PUERTO RICO MEETS NYC!
PRESS COVERAGE !
BAJA MEETS NYC!
PUERTO RICO MEETS NYC!
HIGHLIGHTS: BAJA MEETS NYC!
IMPACT!
BAJA BY NUMBERS!
PUERTO RICO BY NUMBERS!
Demographic: Men + Women!
Ages: 25-65!
Demographic: Men + Women!
Ages: 25-65!
Local New York Food + Wine Aficionados: 50%
Wine Aficionados: 10%!
Mexican Nationals: 15%!
Mexican Americans: 15%!
Wine Enthusiasts: 10%!
Local New York Food + Wine Aficionados: 60% !
Puerto Rico descendants/Nationals: 25%!
Puerto Rican Food Fans: 10%!
Rum Enthusiasts: 5%!
TOTAL ATTENDEES: 750!
TOTAL ATTENDEES: 2500!
Wine
Enthusiasts,
10%!
Mexican
Food Fans;
10%!
Mexican
Americans; 15%!
Mexican
Nationals; 15%!
Puerto Rico
Descendants /
Nationals, 25%!
Local New York
Food + Wine
Aficionados,
50%!
Local New York
Food + Wine
Aficionados; 60%!
Puerto Rican Food
Fans; 10%!
Rum !
Enthusiasts 5%!
CALENDAR OF EVENTS!
PUERTO RICO MEETS NYC!
SEPT.30
OCT. 3
EVENING!
Opening PR Meets NYC
Cocktail Party!
Invite Only – Media and
Industry; 250 people!
DAYTIME!
ICC Seminars/Demos/
Tastings/Booksignings!
Ticketed for Consumers;
Seminars: 80-100 people!
OCT. 1
DAYTIME!
Luncheon at ICC!
Ticketed for Consumers;
80-100 person seating!
EVENING!
Individual Paired NYCPR Chef Dinners!
Ticketed for Consumers; !
25 – 100 people!
OCT. 2
EVENING!
Individual Paired NYCPR Chef Dinners!
Ticketed for Consumers; !
25 – 100 people!
EVENING!
Individual Paired NYCPR Chef Dinners!
Ticketed for Consumers; !
25 – 100 people!
OCT. 4
DAYTIME!
Lechon Asado !
Block Party Brunch!
Ticketed for Consumers;
500-1000 person capacity!
BAJA MEETS NYC SPONSORS:!
SPONSORSHIP
OPPORTUNITIES!
1- Title Sponsor: !
•  Title sponsor at one (1) Grand Event. !
•  Additional presence at all PRMNYC events. !
•  Covers every expense related to said grand
event, including promotion, marketing, +
ticketing expenses.!
2- Sponsored Dinner!
•  Title sponsorship at one dinner event!
•  Covers every expense related to said dinner
event, including promotion, marketing, +
ticketing expenses.!
3- Co-Sponsored Dinner!
•  Shared sponsorship at one (1) dinner event. !
•  Covers 50% of expenses related to said dinner
event, including promotion, marketing, +
ticketing expenses.!
4- Platinum, Gold and Silver Sponsors!
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2nd + 3rd Tier Sponsorship, Title Events!
2nd + 3rd Tier Sponsorships, Dinner Events!
Product inclusion at events, in goody bags!
Dedicated product demos / how-tos /
immersions during PR Meets NYC events at
ICC and secondary event venues.!
PUERTO RICO MEETS NYC
SPONSORSHIP OPPORTUNITIES!
Title Sponsor: PR Meets NYC Grand Event(s)!
Commitment: $100,000!
"Headline Sponsor for one Grand Event (Opening Cocktail Reception or Lechon Brunch). Presence/Inclusion at all other
PRMNYC Events. Inclusion in all press and social media campaigns, logo/signage at all events. Full brand immersion.!
Title Co- Sponsor: PR Meets NYC Grand Event(s)!
Commitment: $50,000!
"Co-Headline Sponsor for one Grand Event (Opening Cocktail Reception or Lechon Brunch). Presence/Inclusion at all other
PRMNYC Events. Inclusion in all press and social media campaigns, logo/signage at all events. Co-shared brand immersion.!
Official Sponsor: Individual Dinner Event(s)!
Commitment: $50,000!
"Presenting Sponsor at one Paired Dinner Event of your choosing. Presence/inclusion in all press and social media
campaigns, logo/signage at dinner event, and secondary logo/signage inclusion at Grand Events. Full brand immersion.!
Official Co-Sponsor: Shared Dinner Event(s)!
Commitment: $25,000!
"Co-Presenting Sponsor at one Paired Dinner Event of your choosing. Presence/inclusion in all press and social media
campaigns, logo/signage at dinner event, and tertiary logo/signage inclusion at Grand Events.!
Platinum Level Sponsor!
Commitment: $20,000!
2nd Tier Sponsorship at Grand Events, or !
Dedicated brand showcases (ie: demos / how-tos / tastings / booksignings) during PRMNYC!
Logo/signage at Grand Events, and inclusion in all press and social media campaigns!
Gold Level Sponsor!
Commitment: $10,000!
3rd Tier Sponsorship at Grand Events, or!
Co-Sponsorship of demos / how-tos / tastings / booksignings, or!
Cash + product sponsorship at one (1) Grand Event or two (2) dinner events.!
Logo/signage at sponsored events, Inclusion in all press and social media campaigns!
Silver Sponsor!
Commitment: $5,000!
Cash + product sponsorship at one (1) dinner event, and/or inclusion in goody bags. !
Logo/signage at sponsored event; inclusion in all press and social media campaigns!