Visible price advertisements in print and online

Visible price advertisements in print and online

Online & print cases
Advertising for a variety of needs
Recruitment
Accenture, HS.fi giant banner and Helsingin Sanomat
Recruitment
Sanoma, HS.fi ad box and Helsingin Sanomat
Recruitment
Sanoma Digital, HS.fi ad box and Helsingin Sanomat
Brand advertising online and tactical continuation
in print
Roadblock HS.fi front page & Financial section
• 1,500 clicks per day
Sales
Opel, HS.fi starting page, giant box and Helsingin Sanomat
Sales
Nissan, large HS.fi corner ad and Nyt supplement
Finnair: Fast media, such as daily newspapers and their online services,
support quick sales
•
Finnair carefully monitors the media habits
of its target groups and strives to be seen
where the customers are. Finnair has
used Helsingin Sanomat in advertising
for decades.
•
More than 90% of Finnair's campaign
products
are purchased online. The HS coverage,
as Finland's largest newspaper, is
a natural part of the media selection.
Jarkko Konttinen, Head of Global
Marketing / Finnair
Source: Media Hesa 1/09
Sales
Finnair, HS.fi starting page, panorama and Helsingin Sanomat
The most direct way of reaching the general public
•
The Spanish travel agency has advertised in
Helsingin Sanomat
for decades. The most effective combination is
the newspaper
and online ads.
The web has become the most
major information retrieval channel.
The Spanish travel agency has
used in HS.fi an
interstitial in the Entertainment section, for
example,
with excellent results.
Pascual Servisé, Manager /
the Spanish travel agency
Source: Media Hesa 1/09
Visible price advertisements in print and online
Blue1 Roadblock on HS.fi News on Friday 27 March
Attention value 82%
The ad was clicked
approximately 5,000 times
during the day
”Affordable product, clearly noticed
ads.”
”Interesting, realised in a new
manner. Could become annoying if
seen often, though.”
”Now I can travel cheap!”
”Chaotic, annoying, aggressive.”
”Made me look more carefully.”
Visible price advertisements in print and online
Blue1 in Helsingin Sanomat A section
Lidl on HS.fi/News in April 2009
Sales
Nokia, HS.fi starting page on week 36/2008 and
the Monthly Magazine
Sales
HP, HS.fi starting page and Helsingin Sanomat
Launching
iPhone, HS.fi starting page and Helsingin Sanomat
Launching
Opel, HS.fi expandable giant banner and Helsingin Sanomat
Launching
Honda, HS.fi panorama and Helsingin Sanomat
Competition
Arla, HS.fi and Helsingin Sanomat
Corporate image, launching
Neste Oil, HS.fi ad box and Helsingin Sanomat