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las Vegas, nV - Vegas Cosmetic Surgery
Register before January 30 & save up to $500! the 10th annual VEGAS COSMETIC SURGERY & Aesthetic Dermatology June 18–22, 2014 | las Vegas, nV VegasCosmetiCsurgery.info Endorsed by The AmericAn SocieTy For AeSTheTic PlASTic Surgery Vegas Cosmetic Surgery and Aesthetic Dermatology – A Multi-Specialty Symposium This Symposium is now celebrating its 10th anniversary in Las Vegas under the leadership and coordination of its founder, S. Randolph Waldman, MD. Vegas Cosmetic Surgery was initiated to foster a spirit of cooperation and understanding between the four “core” specialties that are primarily involved in the science, practice and teaching of aesthetic surgery and medicine. This Symposium is proud to host the leading educators and teachers in the fields of facial plastic surgery, plastic surgery, dermatology and oculoplastic surgery. We are extremely proud that Vegas Cosmetic Surgery and Aesthetic Dermatology was not only the first truly multi-specialty forum in the aesthetic field, but by listening to our faculty and attendees, VCS is now the largest event of its kind in North America. You are Invited! Supporters You are cordially invited to help us celebrate the 10th anniversary of Vegas Cosmetic Surgery and Aesthetic Dermatology, June 18-22, 2014 in Las Vegas, Nevada. We believe Vegas Cosmetic Surgery 2014 is going to be the most successful meeting yet, so don’t miss this opportunity to network and learn alongside the leading experts in the industry. For 10 years, VCS has brought together the core specialties of facial plastic surgery, plastic surgery, dermatology and oculoplastic surgery. Each of these specialties brings tremendous experience and expertise, and the opportunity to share these valuable assets across specialty bounderies is what makes this meeting so unique. It truly requires a community of dedicated professionals to create such a sophisticated educational event. We have assembled the very best international multi-disciplinary faculty in the industry and with their help, have put together an elite educational program highlighting the latest issues in aesthetic medicine and surgery. Clinical Sessions: 15-minute clinical presentations focus on industry trends and hot topics across all core specialties. Master Seminars: Taking a deeper look into the art of aesthetics, 45-minute Masters Seminars explore techniques and investigate theories. Practice Management Sessions: Presents all the tools you need to help build and improve your aesthetic practice. No other educational event can compare. Roundtables: Features leading experts working in concert with our media partners to showcase the latest tools and technologies. More opportunities to network and learn: • Lunch and Learn • CME Dinners • Video Sessions • Live Demonstrations • Exhibit Hall with over 100 companies • and more! Join us June 18-22 for Vegas Cosmetic Surgery 2014, the premier multi-specialty symposium in North America! See you in Vegas, S. Randolph Waldman, MD Donn Chatham, MD Renato Saltz, MD Media Partners 2014 Faculty Meeting Chairman: S. Randolph Waldman, MD Meeting Co-Chairmen: Donn Chatham, MD Renato Saltz, MD Advisory Committee: Steven Pearlman, MD Guy Massry, MD William Mack, MD Heidi Waldorf, MD Jason Pozner, MD Facial P lastic Surgeons Benjamin Bassichis, MD, Dallas, TX Rami Batniji, MD, Newport Beach, CA William Beeson, MD, Indianapolis, IN Jay Calvert, MD, Beverly Hills, CA Andrew Campbell, MD, Shebogan, WI Randolph Capone, MD, Baltimore, MD Donn Chatham, MD, Louisville, KY Greg Chernoff, MD, Indianapolis, IN Ross Clevens, MD, Melbourne, FL Roxana Cobo, MD, Cali, Colombia Richard Davis, MD, Miami, FL Steven Dayan, MD, Chicago, IL Jeffrey Epstein, MD, Miami, FL Nabil Fanous, MD, Montreal, Canada Fred Fedok, MD, Hershey, PA Andrew Frankel, MD, Beverly Hills, CA Mark Glasgold, MD, Highland Park, NJ Devon Graham, MD, New Orleans, LA Ryan Greene, MD, Miami, FL Timothy Greco, MD, Bala Cynwyd, PA Jill Hessler, MD, Palo Alto, CA Andrew Jacono, MD, New York, NY John Joseph, MD, Beverly Hills, CA Sheldon Kabaker, MD, Oakland, CA Harold Kaplan, MD, Torrance, CA Brent Koch, MD, Des Moines, IA Samuel Lam, MD, Plano, TX Paul Leong, MD, Pittsburgh, PA Corey Maas, MD, San Francisco, CA Toby Mayer, MD, Beverly Hills, CA E. Gaylon McCollough, MD, Gulf Shores, AL Philip Miller, MD, New York, NY Harry Mittelman, MD, Palo Alto, CA Amir Moradi, MD, San Diego, CA Paul Nassif, MD, Beverly Hills, CA Steven Pearlman, MD, New York, NY Stephen Perkins, MD, Dallas, TX Michael Persky, MD, Los Angeles, CA Vito Quatela, MD, Rochester, NY Sam Rizk, MD, New York, NY William Silver, MD, Atlanta, GA Jeffrey Spiegel, MD, Boston, MA Jonathan Sykes, MD, Sacramento, CA S. Randolph Waldman, MD, Lexington, KY P lastic Surgeons Dermatologists Greg Buford, MD, Denver, CO A. Jay Burns, MD, Dallas, TX Laurie Casas, MD, Chicago, IL Steven Cohen, MD, San Diego, CA Bruce Connell, MD, Santa Ana, CA Claudio DeLorenzi, MD, Toronto, Canada Henry Delmar, MD, Cap d’Antibes, France Daniel Del Vecchio, MD, Boston, MA Barry DiBernardo, MD, Montclair, NJ Diane Duncan, MD, Fort Collins, CO Mike Edwards, MD, Las Vegas, NV Julius Few, MD, Chicago, IL Sharon Giese, MD, New York, NY Steven Hamilton, MD, Houston, TX Marcos Harel, MD, Tel Aviv, Israel Glenn Jelks, MD, New York, NY Mark Jewell, MD, Eugene, OR Brian Kinney, MD, Beverly Hills, CA Val Lambros, MD, Newport Beach, CA Davide Lazzeri, MD, Pisa, Italy Paulo Leal, MD, Rio de Janeiro, Brazil Timothy Marten, MD, San Francisco, CA Constantino Mendieta, MD, Miami, FL Jared Nimtz, MD, Lexington, KY Gerald O‘Daniel, MD, Louisville, KY Jason Pozner, MD, Boca Raton, FL Renato Saltz, MD, Salt Lake City, UT Gordon Sasaki, MD, Pasadena, CA Adam Schaffner, MD, New York, NY David Shafer, MD, New York, NY Robert Singer, MD, San Diego, CA Grant Stevens, MD, Marina del Rey, CA Tunc Tiryaki, MD, Istanbul, Turkey Patrick Trevadic, MD, Paris, France Anthony Youn, MD, Detroit, MI Ana Zulmira Diniz Badin, MD, Curitiba, Brazil Vince Bertucci, MD, Toronto, Canada Vivian Bucay, MD, San Antonio, TX Joel Cohen, MD, Denver, CO Jody Comstock, MD, Tucson, AZ Doris Day, MD, New York, NY Rebecca Fitzgerald, MD, Los Angeles, CA Marguerite Germain, MD, Charleston, SC Michael Gold, MD, Nashville, TN David Goldberg, JD, MD, Boca Raton, FL Andrew Kaufman, MD, Thousand Oaks, CA Ellen Marmur, MD, New York, NY Douglas Key, MD, Portland, OR Matthew Knight, MD, Orlando, FL Jennifer Linder, MD, Scottsdale, AZ Tatjana Pavicic, MD, Munich, Germany Welf Prager, MD, Hamburg, Germany E. Victor Ross, MD, San Diego, CA Adam Rotunda, MD, Newport Beach, CA Igor Rudenko, MD, Frankfurt, Germany Neil Sadick, MD, New York, NY Joel Schlessinger, MD, Omaha, NE Todd Schlesinger, MD, Charleston, SC Patrick Treacy, MD, Dublin, Ireland Jill Waibel, MD, Miami, FL Heidi Waldorf, MD, New York, NY Philip Werschler, MD, Spokane, WA Oculoplastic Surgeons Brian Biesman, MD, Nashville, TN Marc Cohen, MD, Bala Cynwyd, PA Vikram Durairaj, MD, Denver, CO John Fezza, MD, Venice, FL Robert Goldberg, MD, Los Angeles, CA John Holds, MD, St. Louis, MO Wendy Lee, MD, Miami, FL William Mack, MD, Tampa, FL John Martin, MD, Coral Gables, FL Guy Massry, MD, Beverly Hills, CA Jeffrey Schiller, MD, New York, NY Robert Schwarcz, MD, New York, NY Nancy Swartz, MD, Bala Cynwyd, PA Angelo Tsirbas, MD, Sydney, Australia Julie Woodward, MD, Durham, NC Steve Yoelin, MD, Newport Beach, CA Practice Management and Marketing Matthew Arndt, Turbo Medical Marketing Robert Baxter, Surgeon’s Advisor Michele Bennett, Bennett Global Consulting Group Cheryl Bisera, Cheryl Bisera Consulting Kim Blackwell, Allergan Practice Consulting Judy Capko, Capko & Morgan Candace Crowe, Candace Crowe Design Marie Czenko, Czenko Kuechel Consulting Joshua DeBlasio, Medicis Aesthetics Tracy Drumm, IF Marketing Michael Effler, Practice Enhancement Specialists David Evans, PhD, MBA, Ceatus Media Group Andrew Field, Printing For Less Gillian Fish, Brand New Solutions Marshall Franklin, Practice Enhancement Kathy Gaughran, Healthcare Success Strategies Gerald Gillock, JD, Gerald I. Gillock and Associates Lou Haggerty, PUMC Timour Haider, Aesthetic Brand Marketing, Inc. Jon Hoffenberg, Yellow Telescope Medical Melissa Kelz, Melissa Kelz Communications, Inc. Fernando Lamounier, MD, SproutPoint Consulting Wendy Lewis, Wendy Lewis and Co Ltd Elisabeth Madden, JD, Lynch, Gilardi & Grummer MK Maloney, RN, Private Consultant Yvette Manard, PUMC Denise Mann, Plastic Surgery Practice Donna Mendieta, Milestone Consulting Laurie Mercier, Allergan Practice Consulting Richard Castellano, MD, Tampa, FL Alisha Merlo, Pro MD Solutions Keith Denkler, MD, Larkspur, CA Ryan Miller, Etna Interactive Suzanne Kim Doud Galli, MD, Reston, VA Glenn Morley, Karen Zupko & Associates, Inc. Danica Fiaschetti, LVN, Los Angeles, CA Marie Olesen, La Jolla Cosmetic Surgery Centre Kimberly Lee, MD, Beverly Hills, CA Heather Orenati, Dermatology Times Paul Leong, MD, Pittsburgh, PA Debra Phairas, Practice & Liability Consultants Girish Munavalli, MD, Charlotte, NC David Phillips, NKP Medical Shoib Myint, DO, Las Vegas, NV Page Piland, Medicis Aesthetics Alexander Rivkin, MD, Los Angeles, CA Kristi Rook, Alphaeon Corporation Mehryar Taban, MD, Beverly Hills, CA Farhan Taghizadeh, MD, Albuquerque, NM Sandy Roos, Practice Enhancement Specialists Mohsen Tavoussi, MD, Huntington Beach, CA Michael Sacopulos, JD, Sacopulos, Johnson & Sacopulos Tim Sayed, MD, EMA Plastic Surgery Thomas Tork, MD, Sedenhorst, Germany Tom Seery, RealSelf.com Jeffrey Segal, MD, JD, Medical Justice Services Steve Schadt, Schadt.com Teresa Schultz, PhD, Dr. Schultz & Associates Jay Shorr, The Best Medical Business Solutions Kathleen Stillwell, RN, The Doctors Company Alex Thiersch, JD, AmSpa Lisa Marie Wark, MBA, International Medical Spa Greg Washington, PUMC Kathi Watkins, PUMC Cheryl Whitman, Beautiful Forever Aesthetic Terri Wojak, True U Esthetics Zac Wright, The New Patient Doctor, Inc. Open Forum Faculty P hysician and Nursing CME Medical Education Resources designates this live activity for approximately 46.5* AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity. Medical Education Resources is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation. This CE activity provides approximately 46.5* contact hours of continuing nursing education. Medical Education Resources is a provider of continuing nursing education by the California Board of Registered Nursing, Provider #CEP 12299. *Number of credits subject to change. Day 1 - Wednesday, June 18, 2014 Time General Session Time Rhinoplasty Session Moderators - William Mack, MD & Guy Massry, MD Moderators - Steven Pearlman, MD & Devon Graham, MD 6:30am 7:55am 7:30am Video - Upper and Transcutaneous Lower Eyelid Blepharoplasty Richard Anderson, MD 10 Tips to Improve Your Pre-Operative Evaluation 7:45am Blepharoplasty: Re-Creating the Beautiful Eye 8:00am Understanding and Creating the Youthful Upper Eyelid Nancy Swartz, MD Critical Decision Making in Blepharoplasty Surgery 8:15am William Mack, MD Jill Hessler, MD Introductions S. Randolph Waldman, MD Rhinoplasty Basics 8:00am 8:15am 8:30am Categorizing Rhinoplasty Patients for a Smooth Post-Operative Course Philip Miller, MD Pre-Op Evaluation of the Rhinoplasty Patient Devon Graham, MD Optimal Application of Computer Imaging for the Rhinoplasty Patient Andrew Frankel, MD The Use of Implants & Grafts in Rhinoplasty: How This Has Evolved in My Practice Sam Rizk, MD John Holds, MD 8:45am Finesse In Nasal Tiplasty 8:45am Technique For Avoiding Complications in the Upper Eyelid Glenn Jelks, MD Periorbital Region: Advanced Thinking 9:00am Volumizing Upper Lid Blepharoplasty 9:15am Levator Advancement: Ptosis Repair Pearls 9:40am 9:30am Blepharoplasty: Why Transcutaneous Techniques are Still State of the Art Stephen Perkins, MD Aesthetic Management of the Lateral Canthus 9:50am 8:30am 9:45am 10:00am 10:20am 10:35am 10:50am 11:05am Robert Goldberg, MD Angelo Tsirbas, MD Jeffrey Schiller, MD Wendy Lee, MD Anatomy and Evaluation of Aging Changes in the Lower Lid Glenn Jelks, MD 10 Truths of Lower Blepharoplasty: A 17-Year Experience Guy Massry, MD Achieving the Best Possible Result for the Asian Patient Jeffrey Schiller, MD Avoiding Catastrophic Filler Complications Robert Goldberg, MD Fat Transfer Technique and Mid-Face Volumization: Focusing on Ristow’s Space and the “Phi Point” with Lower Blepharoplasty John Holds, MD 11:25am Blepharoplasty: The No-Touch Technique 11:45am A Simplified Classification System for Lower Eyelid Blepharoplasty Andrew Jacono, MD Aesthetic Minimally Invasive Ptosis Repair 12:00pm 12:15pm 4 9:00am 9:30am Adam Schaffner, MD 10:00am 10:15am Marcos Harel, MD More Than the Tip 10:45am 11:00am 11:15am 11:30am 11:45am 12:00pm 12:30pm Angelo Tsirbas, MD Lower Eyelid Rejuvenation: When to Cut and When to Fill Marc Cohen, MD Video - The Boxy Nasal Tip Tunc Tiryaki, MD Maximizing Structural Integrity and Cosmetic Elegance in Tip Rhinoplasty Richard Davis, MD Bulbous Nasal Tips: How to Achieve Pleasant Results with the Endonasal Approach Marcos Harel, MD Recessing Versus “Resecting” of the Cephalic Alar Cartilage: A New Approach to Minimize Alar Rim Retraction Nabil Fanous, MD Tip Refinement Using Intercrural Repositioning with Suturing Techniques Andrew Jacono, MD Video - Harel Rhinoplasty for Overprojected Tip 12:45pm Advanced Suture Techniques for Nasal Tip Contouring Stephen Perkins, MD Diagnosis and Surgical Management of the Caudal Excess Nasal Deformity Richard Davis, MD Management of Alar-Columellar Disproportion Jonathan Sykes, MD My Favorite Rhinoplasty Roxana Cobo, MD 3 Techniques to Manage the Middle Vault in Rhinoplasty Fred Fedok, MD Video -The Crooked Nose Fred Fedok, MD What Makes a Nose Look Over Operated and How Can We Avoid This? Steven Pearlman, MD LUNCH VegasCosmeticSurgery.info Day 1 - Wednesday, June 18, 2014 Time Master Seminars Moderators - Steve Yoellin, MD & Ryan Greene, MD 8:00am 8:30am 9:00am 9:45am 10:30am 11:15am 12:00pm What I Am Doing Differently This Year Compared to Last Year with Respect to Dermal Fillers and Toxins Steve Yoelin, MD Stem Cells in Cosmetic Surgery: Update William Beeson, MD Practical Application of the McCollough Facelift Classification System E. Gaylon McCollough, MD Incorporating Hair Replacement Surgery into an Aesthetic Surgery Practice Samuel Lam, MD Evidence-Based Approach to Facelift Surgery Andrew Jacono, MD The 50-Year Development of Technical Excellence in Facelifting by Dr. Bruce Connell Steven Hamilton, MD Top 10 Tips for Endo Brow Lift: How to Perform a Brow Lift That Works for the Short and Long Term Stephen Perkins, MD 12:45pm LUNCH Moderators - Fred Fedok, MD & Paul Leong, MD 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm 6:00pm Minimally Invasive and Non-invasive Neck and Jawline Contouring: Tips and Tricks Diane Duncan, MD Newer Devices for Skin Rejuvenation Michael Gold, MD Unraveling the Mystery of the Aging Upper Neck: Reliable Algorithmic Approaches Fred Fedok, MD Short Scar Lift & Lipostructure- 14 Years of Experience Henry Delmar, MD 10 Essential Steps to Beautiful Skin at Age 40 Heidi Waldorf, MD Defining Different Surgical Approaches to the Lower Eyelid and Mid-Face Continuum Based on an Understanding of the Different Anatomic Variations Robert Schwarcz, MD 30-Year Experience with Aesthetic Otoplasty: Tips and Pearls S. Randolph Waldman, MD EXHIBIT HALL Welcome RECEPTION Time Practice Management & Marketing 7:45am Welcome Remarks for Practice Management and Marketing Meeting S. Randolph Waldman, MD State of the Industry: Consumer Insights on Aging, Aesthetic Treatments and Aesthetic Surgery 8:00am Cutting Edge: The Business of Medicine Wendy Lewis New Era of Practice Management 8:20am Contemporary Practice Management Dilemmas 8:40am 9:00am Business Dilemmas: What Does Being Ethical Mean in Today’s Consumer Market? Steven Dayan, MD Tackling the Retail Mentality in Plastic Surgery 9:15am Practice Performance Goals for Better ROI 9:35am Maximizing Medical Reimbursements 9:50am Untangeling the Convoluted Payment Food Chain 10:05am Overhead and Operations: Cutting Where it Counts Jay Shorr Marie Czenko Randolph Capone, MD Lou Haggerty Todd Schlesinger, MD Glenn Morley Practice Profits: What You Need to Know 10:20am 10:35am Inventory Management: An Effective Inventory Control System Improves Cash Flow and Practice Profits Marshall Franklin Pricing Strategies and Structures for Success 10:50am Steps to Enhance Your Injectable Practice 11:05am The Winning Practice: Five Elements to Align Staff Performance, Attitude and Profits Judy Capko Negotiating with Vendors Jay Shorr Scheduling Efficiency: Tips from the Trenches 11:30am 11:45am 12:00pm Page Piland Amir Moradi, MD Benjamin Bassichis, MD 12:15pm How to Structure Efficient Flow in the Office Both Electronically and Physically Philip Miller, MD Compliance and Protecting Your Practice 12:30pm Getting the Biggest Bang for Your Marketing Buck 12:45pm LUNCH Matthew Knight, MD Marguerite Germain, MD The Bellagio, Las Vegas | June 18–22, 2014 5 Day 1 - Wednesday, June 18, 2014 Continued... Time General Session Time 12:30pm Add or Remove Tissue from the Eyelids: Fine Points of Decision Making Robert Goldberg, MD LUNCH Hoisting the Droopy Tip 12:45pm Moderators - William Mack, MD & Guy Massry, MD 2:00pm 2:15pm 2:30pm 2:10pm Transblepharoplasty Mid-Facelift Jeffrey Schiller, MD The Bustier Lower Lid Blepharoplasty: Combining Filler with Conservative Fat Excision John Fezza, MD Lower Eyelid Fat Grafting as an Additive to the Lower Eyelid Blepharoplasty Options Robert Schwarcz, MD 2:45pm 3:00pm An Optimal Approach to Orbicularis Suspension for Skin: Muscle Flaps in Lower Lids Blepharoplasty Harry Mittelman, MD Fat Resection Versus Preservation and Transpositioning in Lower Lid Blepharoplasty Stephen Perkins, MD 3:15pm Lateral Canthoplasty: An Algorithm for Success 3:30pm Simplifying Management of Post Blepharoplasty Eyelid Retraction Guy Massry, MD Caution in the Use of Soft Tissue Injectable Fillers in the Tear Trough Region Brian Biesman, MD Adjunctive Procedures for Enhancing Aesthetic Improvements in Blepharoplasty Stephen Perkins, MD Can Surgery Alone Provide Correction of the Tear Trough? Timothy Marten, MD Structural Fat Grafting of Perioral and Periorbital Regions Combined with CO2 Laser Resurfacing 3:45pm 4:00pm 4:15pm 4:30pm Vikram Durairaj, MD Timothy Greco, MD 4:45pm Blindness Following Cosmetic Injections of the Face: How to Prevent and How to Manage It Davide Lazzeri, MD 5:00pm 5:15pm 5:30pm 5:45pm 6:00pm 6 2:00pm Complications of Blepharoplasty Vikram Durairaj, MD Tips for the Management of the Unhappy PostCosmetic Blepharoplasty Patient William Mack, MD How Do I Minimize My Risk of Getting Complications During Blepharoplasty? Shoib Myint, DO Discussion William Mack, MD & Guy Massry, MD EXHIBIT HALL Welcome RECEPTION 2:20pm 2:30pm Rhinoplasty Session How to Address the Droopy Tip in Endonasal Rhinoplasty Marcos Harel, MD Nasal Aging and the Plunging Nasal Tip Val Lambros, MD Shuttle Lifting of the Nose: A Minimally Invasive Approach for Nose Reshaping Tunc Tiryaki, MD Video - Reducing the Large Nose William Silver, MD Keys to Successful Rhinoplasty 3:00pm Reduction of the Extremely Over-Projected Nose Jeffrey Spiegel, MD 3:15pm Evaluation & Treatment of the Crooked Nose 3:30pm Graduated Approach to the Nose, Form, and Function Steven Pearlman, MD Devon Graham, MD The Nasal Dorsum 3:45pm 4:15pm 4:30pm 4:45pm 5:00pm 5:15pm Video - Saddle Nose Repair Jay Calvert, MD Diced Cartilage and Fascia Graft (DC-F) for Nasal Dorsal Augmentation Through the Endonasal Approach Marcos Harel, MD “Push Down” in Rhinoplasty Henry Delmar, MD Current Thinking in Dorsal Augmentation: Which Technique and When? Paul Nassif, MD The Importance of the Radix in Achieving a Balanced Profile William Silver, MD Can Fillers Be Used Wisely in the Nose? Steve Dayan, MD Technology in Rhinoplasty 5:30pm 5:40pm 3-D Imaging: A New Paradigm in Rhinoplasty Planning and Presentation Steven Pearlman, MD The Use of Endoscopes in Cosmetic Rhinoplasty 5:50pm Rib Cartilage: More Cartilage and Less Pain 6:00pm EXHIBIT HALL Welcome RECEPTION Sam Rizk, MD Fred Fedok, MD VegasCosmeticSurgery.info Day 1 - Wednesday, June 18, 2014 Continued... Time Practice Management & Marketing Cutting Edge: The Business of Medicine Loyalty and Retention: Make New Friends but Keep the Old 2:00pm 2:15pm 2:30pm 2:45pm “V egas Cosmetic Surgery is consistently one of the best meetings I attend every year. I always return with clinical and practice management pearls that I can immediately implement into my practice. But the key is the tips are practical and real. I appreciate the varied philosophies and perspective of different specialties.” - Steven Dayan, MD Facial Plastic Surgeon, Chicago, Illinois 3:00pm Practice Loyalty Programs Joshua DeBlasio The Retention Secret of Skin Care Terri Wojak 8 Tips on Creating and Retaining Patients with Winning E-Newsletters Jay Shorr Despite What Patients Want, Don’t Automatically Do it Timothy Greco, MD New Approach to Patient Retention and Reactivation Matthew Arndt Medical Spa and Additional Sources for Practice Revenue 3:15pm 3:30pm 3:45pm Sleeping Giant: Build Your Retail Profit Center and Add Product Sales to Your Practice Cheryl Whitman Dollars and Sense: What They Don’t Tell You About Building a Med-Spa Michael Effler Leveraging Your Surgical Practice by Opening a Medical Spa: Legal and Ethical Considerations Alex Thiersch, JD Get Them Gossiping: Encouraging Referrals 4:00pm 4:10pm 4:25pm “T hanks again for organizing the best meeting in facial aesthetic surgery in the country. Year after year you guys do the best job and I have had a number of people write or tell me such.” - Richard Anderson, MD Oculoplastic Surgeon, Salt Lake City, Utah Talking Points: Use Testimonials to Attract New Patients Wendy Lewis Top 10 Tips for Improving Social Media Exposure for the Aesthetic Practice Wendy Lewis The Medical Spa: Experience with a Network of Nine Facilities and Non-Surgical Rejuvenation Brian Kinney, MD 4:45pm 5:05pm 5:20pm 5:40pm Unlocking the Secret Code for Word of Mouth Marketing Tracy Drumm Getting Your Patients to Refer a Friend: The Surprising Secret Marie Olesen Top 10 Secrets for a Satisfied Patient In-Office Experience Adam Rotunda, MD Why is the Feedback Loop with Patients so Important to the Success of Your Practice? Donna Mendieta 5:55pm Results of the 2011 Real Patient Ratings Survey as it Relates to the Cosmetic Patient Experience Marie Olesen The Bellagio, Las Vegas | June 18–22, 2014 7 Day 2 - Thursday, June 19, 2014 Time General Session Time Rhinoplasty Session Moderators - John Fezza, MD & Samuel Lam, MD Moderators - Richard Davis, MD & Fred Fedok, MD 6:30am 8:00am 7:00am Video Aesthetics and Anatomy of the Brow and Periorbital Region: Who Should Get a Brow Lift? Jonathan Sykes, MD 8:20am 8:40am Aesthetic Inter-Dependence of the Eyebrows, the Mid-Face and Orbit: Redefining our Goals for Rejuvenation of the Forehead and Brow 9:15am 9:30am 9:45am 10:00am Ethnic Rhinoplasty Multi-Modality Brow Rejuvenation: It’s Not Just Endolift Donn Chatham, MD Unique Considerations in the Rejuvenation of the Male Brow Ross Clevens, MD Peri-Orbital Fat Grafting: A New Paradigm for Rejuvenation of the Eyelids Timothy Marten, MD A Customized Approach to Maximize Brow Lift Results John Fezza, MD Injection of Fillers to Tear Trough and Cheeks: Effacing the Lid-Cheek Junction Often Takes Both BREAK Lateral Brow Lift Jay Calvert, MD Top 10 Tips for Successful Open Brow Lifting 11:30am 12:15pm The Surgical Hairline Advancement/Forehead Shortening Procedure Sheldon Kabaker, MD Surgical Pearls for Successful Endoscopic Brow Lifting Guy Massry, MD Combining Upper Blepharoplasty with Brow Lifting Using a Single Incision Julius Few, MD Is the Lateral Brow Lift the Lift of the Moment? 12:30pm Open and Closed Forehead Techniques 12:45pm LUNCH 8 8:35am The Nasal Tip: What I Have Learned Over the Past 40 Years E. Gaylon McCollough, MD Decision Making in Revision Rhinoplasty: Which Grafts to use When Steven Pearlman, MD Feminization of the Nose Jeffrey Spiegel, MD 8:50am 10:15am 11:00am 11:15am 12:00pm 8:20am Top 10 Tips for Endo Brow Lift: How to Perform a Brow Lift that Works for the Short and Long Term Amir Moradi, MD 11:45am Refinements in Rhinoplasty Timothy Marten, MD Renato Saltz, MD 9:00am Video - The External Rhinoplasty Russell Kridel, MD Toby Mayer, MD Fred Fedok, MD Timothy Marten, MD 9:15am 9:45am 9:55am 10:05am 10:15am 10:30am 11:15am Video - Ethnic Rhinoplasty Richard Davis, MD The Mestizo Nose Roxana Cobo, MD African American Rhinoplasty Sam Rizk, MD The Middle Eastern Rhinoplasty Rami Batniji, MD The Asian Rhinoplasty Jay Calvert, MD BREAK Video - Ethnic Rhinoplasty Andrew Frankel, MD The Middle Vault 11:45am Dorsal Reduction and Spreader Flaps 11:55am Avoiding Airway Compromise After Rhinoplasty 12:05pm Video - Surgical Treatment of the Large Nose Stephen Perkins, MD Randolph Capone, MD Steven Dayan, MD 12:45pm Contemporary Use of Extended Silastic Chin Implants S. Randolph Waldman, MD Rhinoplasty Adjourned 1:00pm LUNCH “V egas Cosmetic Surgery is truly a source for knowledge, innovation and inspiration. The lectures and panels consistently deliver compelling and fresh information that result in change. There is tremendous energy and passion packed into the conference, and I always leave with pages of notes and ideas!” - Tracy L. Drumm President, IF Marketing, Chicago, Illinois VegasCosmeticSurgery.info Day 2 - Thursday, June 19, 2014 Time Master Seminars Time Moderators - Jared Nimtz, MD & Jeffrey Spiegel, MD 8:00am Top 10 Tips for Use of Autologous Fat 8:45am The Consult to the Treatment and Everything in Between E. Gaylon McCollough, MD Hair Transplantation for the Plastic Surgeon: Reparative Procedures, Hairline Lowering Surgery, Basic Transplant Technique Jeffrey Epstein, MD BREAK The Aging Neck: A Diagnostic Approach to Surgical and Non-Surgical Options Barry DiBernardo, MD Tip Rhinoplasty: Lessons I Have Learned 9:30am 10:15am 11:00am 11:30am 12:15pm Mark Glasgold, MD 7:45am 8:15am 8:30am 8:45am 9:00am 9:15am S. Randolph Waldman, MD 12:45pm LUNCH Moderators - William Mack, MD & Paul Leong, MD 2:00pm Fillers: A State of the Art Perspective 2:45pm A Detailed and Simple Method of Ptosis Repair for Those New to the Procedure but Skilled in Cosmetic Blepharoplasty William Mack, MD The Latest in Combination Therapy: Trends, Epidermal Delivery, Lasers, Fillers, Talks, Cosmeceuticals, and Practice Pearls Ellen Marmur, MD BREAK Integrating Bioidentical Hormone Replacement Therapy into an Aesthetic Practice Sharon Giese, MD; 3:30pm 4:15pm 5:00pm Rebecca Fitzgerald, MD & Guy Massry, MD Greg Buford, MD; Brian Kinney, MD 6:30pm ADJOURN Valuable Assets: Human Capital & Communication Staff: The Foundation of Your Practice Richard Davis, MD Using Extended Silastic Implants for Augmentation of the Chin-Technique and Pearls Practice Management & Marketing 9:30am 9:45am 10:00am 10:15am The Next Generation of Medicine Steven Dayan, MD Employee Relations and Protecting Your Most Valuable Asset Matthew Knight, MD Generate More Sales by Cultivating a Captivating Aesthetic Practice Culture Lou Haggerty The Anatomy of an Invaluable Worker Glenn Morley The Many Misdemeanors of Hiring and Firing: How to Get the Right People on the Team, the Wrong People off, and to Keep Them for the Long Haul Jon Hoffenberg From Dating to Long Marriage - On Boarding Staff Successfully Glenn Morley Staff Boot Camp Jody Comstock, MD Dealing with Different and Difficult Personalities in the Workplace Greg Chernoff, MD Reducing Workplace Conflict Debra Phairas BREAK Critical Roles in a Practice 11:00am Leadership in the Medical/Aesthetic Practice 11:15am Top 10 Mistakes That Occur at Your Front Desk 11:30am What Exactly is an Office Manager and What Do They Really Do? Do You Really Need One in Your Practice? Andrew Campbell, MD How to Develop a Practice Marketing Team: Who Will Do All You Learn at VCS? Yvette Manard Mystery “Shopper” Calls - Discussions on Initial Office Interactions Between the Staff and the Patient Zac Wright & Kathy Gaughran LUNCH 11:45am 12:00pm 12:45pm Todd Schlesinger, MD Laurie Mercier “T here is no doubt that this meeting has set a new paradigm for facial cosmetic surgery teaching.” - E. Gaylon McCollough, MD Facial Plastic Surgeon, Gulf Shores, Alabama The Bellagio, Las Vegas | June 18–22, 2014 9 Day 2 - Thursday, June 19, 2014 Continued... Time General Session Time Minimally Invasive / Non-Invasive Moderators - Andrew Jacono, MD & Harold Kaplan, MD Moderators - Val Lambros, MD & Vivian Bucay, MD 2:00pm 2:15pm Mid-Face Aesthetics Jay Calvert, MD Malar Suspension: How to Choose the Right Technique Henry Delmar, MD Current Options in Mid-Facelifting Robert Schwarcz, MD Mid-Face: When to Fill, When to Lift, and When to Do Both? Andrew Jacono, MD Fat Injections or Mid-Facelifting? Resolving the Stalemate Tunc Tiryaki, MD Filler Facelifts: Is This Really a Reality? 2:00pm 2:15pm Transconjunctival Approach to the Mid-Face: Why I Prefer This Procedure Julius Few, MD Is it Ethical to Name or Trademark a Surgical Procedure? Harold Kaplan, MD Anatomic Predictors of Unsatisfactory Outcomes in Surgical Rejuvenation of the Mid-Face 3:00pm BREAK 3:45pm 2:30pm 2:45pm 3:00pm 3:15pm 3:30pm 3:45pm 4:00pm 2:30pm 2:45pm Jody Comstock, MD 3:15pm 3:30pm Andrew Jacono, MD 4:15pm Open Forum Moderator - Michael Persky, MD 5:00pm Svelt: Small Volume Elective Lipotransfer 5:10pm One Stitch Ptosis Correction During Blepharoplasty Shoib Myint, DO Non-Surgical Primary Rhinoplasty Using a NonResorbable PMMA Injectable Implant 5:20pm Barry Lycka, MD 4:15pm 5:00pm 5:15pm 5:30pm Alexander Rivkin, MD 5:30pm 5:40pm 5:50pm Lateral Brow Lift Using Temporal Subcutaneous Approach Mehryar Taban, MD Neck Maintenance Post Facelift Using Ulthera DeepSEE Technology Farhan Taghizadeh, MD Efficacy of Micro-Focused Ultrasound for the Treatment of Moderate to Severe Facial Acne Girish Munavalli, MD 6:00pm 6:10pm 6:20pm 6:30pm 10 Filling the Periorbital Hollows with Hyaluronic Acid Gel: Long Term Experience Danica Fiaschetti, MD Caution: Blindness after Temple and Periorbital Filler Injection Catherine Hwang, MD Discussion Michael Persky, MD ADJOURN New Technologies for Skin Care Neil Sadick, MD The Most Important Lessons I’ve Learned When it Comes to Skin Care Jennifer Linder, MD Skin Care Myths, Perplexed Patients, and Your Products: A Quick No-Nonsense Primer on the Basic Elements of Skin Care for the Cosmetic Surgeon Matthew Knight, MD Fat is Unpredictable, Overrated, Has Significant Complications, Can Grow and Even Distort the Face Val Lambros, MD Combining Visible Light & Fractional Lasers for Rejuvenation E. Victor Ross, MD Medium Depth Peel: Basics of TCA and TCA Combinations Tatjana Pavicic, MD Advanced Fractional Micro-Needling: Collagen Induced Therapy & Delivery System in an Aesthetic Plastic Practice Gordon Sasaki, MD My Tips and Pearls for the Use of Facial Injectables Steve Yoelin, MD BREAK Top 10 Tips on Integrating Cosmeceuticals into an Aesthetic Practice Welf Prager, MD Updates in Treatment Strategies for Melasma and Hyperpigmentation Vivian Bucay, MD Approach to Difficult Perioral Wrinkles: Aggressive Erbium, Multiple Lasers for Optimal Results A. Jay Burns, MD 5:45pm Ablative and Fractionated, CO2 Resurfacing, What’s the Difference and When Does it Matter? Michael Perksy, MD 6:00pm 6:15pm 6:30pm Superficial and Medium Depth Chemical Peeling: Tips and Pearls for Both the Dermatology and Aesthetic Practice Andrew Kaufman, MD Optimizing Pre- and Post-Op Care of Laser Patients Jill Hessler, MD ADJOURN VegasCosmeticSurgery.info Day 2 - Thursday, June 19, 2014 Continued... Time Practice Management & Marketing Valuable Assets: Human Capital & Communication The Communication Solution: For Staff and Patients 2:00pm Top 10 Tips for Closing a Patient Consultation 2:20pm Personality Consultation: Adjusting Your Style to Bond and Understand Patients Needs More and Increase Closure Rates Constantino Mendieta, MD What is Your Reputation in the Consumer Market? 2:40pm “J ust a short note to congratulate you for the success of your meeting that was so very well organized. Everything ran smoothly, and I heard only positive comments. On the professional level, I did highly appreciate the exchange of ideas with colleagues bringing different visions on the subject.” -Pietro Palma, MD Facial Plastic Surgeon, Milan, Italy 3:00pm 3:15pm Donna Mendieta Kathy Gaughran The Importance of Having a Cosmetic Coordinator: A Case Study Alisha Merlo Decreasing No Shows Sandy Roos Spreading the Word: Event Marketing 3:35pm Top 10 Tips for Executing a Successful Event 3:55pm How to Get the Most Out of Open House Events 4:15pm 5:00pm BREAK How to Successfully Compete with Discount Medi-Spas: Plastic Surgeon Perspective Cheryl Whitman Marguerite Germain, MD Laurie Casas, MD Panel 5:30 - 6:45pm Dealing with the Challenging Patient Moderator - Donn Chatham, MD Panel - MK Maloney, RN; Laurie Mercier; Brent Koch; Todd Schlesinger, MD “I want to share with you my pleasure at participating in the meeting. It truly is the most scientifically (and socially) rewarding 4 days I have ever spent.” -Jeffrey Epstein, MD Facial Plastic Surgeon, Miami, Florida 5:30pm 5:45pm 6:00pm 6:15pm 6:30pm 6:45pm Dealing with the Unhappy Patient Donn Chatham, MD Communication Techniques to Cope with Body Dysmorphic Disorder (BDD) in Aesthetic Procedure Patients Teresa Schultz & M.K. Maloney, RN Handling Patient Complaints and Effective Communication Laurie Mercier Your Real Malpractice Premium: Communicating with Patients in Difficult Situations Brent Koch, MD Surveys: What We Have Learned on Asking How We Are Doing Todd Schlesinger, MD ADJOURN The Bellagio, Las Vegas | June 18–22, 2014 11 Day 3 - Friday, June 20, 2014 Time General Session Time Minimally Invasive / Non-Invasive Moderators - Michael Edwards, MD & Julius Few, MD Moderators - Samuel Lam, MD & Igor Rudenko, MD 6:30am 7:45am 8:00am 8:00am 8:15am 8:30am Video “We Used to Cut People?”: A Question You May Have to Answer One Day Steven Dayan, MD Which Facelift When: Let Anatomy, Not Marketing Be Your Guide Greg Chernoff, MD The Short Scar Facelift: Now, Why, and When Fred Fedok, MD 8:45am Vertical Neck Lifting With Directed Facial Retaining Ligament Release for Improved Cervicomental Contour Andrew Jacono, MD Integrating Facelifting and Volume Rejuvenation 9:00am Simultaneous Laser/Resurfacing with Facelifting 9:15am Deep Plane Facelift: The Results Justify the Technique Jonathan Sykes, MD Cranial Suspension Rhytidectomy Mark Jewell, MD The Short Scar Facelift is Not Really Shorter and in the Best Interest of the Patient Timothy Marten, MD Neck-Lifting: From Suspensions to Open Purse Strings Platysmaplasty Tunc Tiryaki, MD BREAK How Minimally Invasive Procedures Can Maximize Your Results Ana Zulmira Diniz Badin, MD The High SMAS Lift: Is There Anything I Have Changed Over the Years? Timothy Marten, MD Why Raising a SMAS Flap Does Not Make Much Sense to Me Val Lambros, MD Isolated Submentoplasty: Indications and Techniques S. Randolph Waldman, MD The Challenging Neck Andrew Campbell, MD Treatment Options of Jowls Based on Pre-Operative Diagnosis Gerald O’Daniel, MD Large Volume Fat Grafting During Facial Rejuvenation Procedures Steven Cohen, MD LUNCH 9:30am 9:45am 10:00am 10:15am 11:00am 11:15am 11:30am 11:45am 12:00pm 12:15pm 12:30pm 12:45pm Mark Glasgold, MD A. Jay Burns, MD 8:12am 8:24am 8:36am 8:48am 9:00am 9:12am 9:24am 9:36am 9:48am 10:00am 10:00am 10:12am 11:10am 11:22am 11:36am 11:50am 12:02pm 12:12pm 12:24pm 12:36pm 12:50pm 12 Expression Plasty: How to Analyze and Reverse Unfavorable Expressions Nabil Fanous, MD Reshaping the Lower Face with Botulinum Toxin and HA Patrick Trevidic, MD Volumization of the Temple Using HAs: A 12 Month IRVB Study Amir Moradi, MD The Perfect Lip: Advanced Injection Techniques Vince Bertucci, MD Tear Trough Augmentation Tatjana Pavicic, MD Botox “Myths vs. Reality” Patrick Treacy, MD Things You Didn’t Know You Could Do With a Needle: Latest Update on Facial Fillers Jill Hessler, MD Improving Acne Scars With Various Filler Injections John Joseph, MD Difficult Areas to Be Injected With Deep HA Fillers: Useful Tips and Tricks Igor Rudenko, MD Illegal Fillers - Complications and Treatment John Martin, MD Quantitative Evaluation of Processing Techniques for Autologous Fat Grafting Mark Glasgold, MD Clinical Pearls in the Use of PLLA (Sculptra) Michael Persky, MD Secondary Management of Diminished Fat Injections Gerald O’Daniel, MD Micro Liposculpture of the Face Andrew Campbell, MD Mixture of Calcium Hydroxyapatite and Hyaluronic Acid as a Facial Filler Amir Moradi, MD Is Fat Grafting Superior to Using Fillers? Samuel Lam, MD Aesthetics BoNTA for the Lower Face - Eternal Struggle With Complex Anatomy Tatjana Pavicic, MD A Facial Plastic Surgeon’s Experience Injecting 1500+ Vials of Poly-L-Lactic Acid Richard Castellano, MD Volumizing the Brow With Hyaluronic Acid Fillers Val Lambros, MD New Insights into Neurotoxins Corey Maas, MD Ischemic Optic Neuropathy Following Plastic Surgery Procedures Davide Lazzeri, MD LUNCH VegasCosmeticSurgery.info Day 3 - Friday, June 20, 2014 Time Master Seminars Time Moderators - Neil Sadick, MD & Adam Schaffner, MD 8:00am 8:45am 9:30am 10:15am 11:00am 11:30am 12:15pm 12:45pm Whole Body Skin Tightening and New Approaches to Cellulite Neil Sadick, MD Stem Cell Enriched Tissue (SET) Injections in Aesthetic Surgery Tunc Tiryaki, MD Laser Resurfacing: 17-Year Journey/Experience A. Jay Burns, MD BREAK The Jelks “No Touch Blepharoplasty” Glenn Jelks, MD A Comprehensive Approach to Periorbital Rejuvenation: How to Use Surgery, Injectables and Technology-Based Approaches to Achieve Best Outcomes Brian Biesman, MD Treatment Options of Aging Face Rejuvenation Across Skin Types & the Use of Fillers in Combination with Laser Therapy for Treating the Aging Face Jill Waibel, MD LUNCH Moderators - Andrew Campbell, MD & Jill Hessler, MD 2:00pm 2:30pm 3:15pm 3:45pm 4:15pm 5:00pm “V Power Play: A Must-Attend Comprehensive Marketing Day Brand Building 7:45am 8:15am State of the Industry: Key Insights into Aesthetic Shopper Preferences Tom Seery Brand Management: Cultivating Your Brand 8:30am Luxury Branding the Cosmetic Practice Cheryl Bisera Ryan Greene, MD The Patient Centered Practice 8:45am 9:00am 9:15am 9:30am 9:45am 10:00am Mission Possible: How Defining Your Mission Sets Your Practice up for Success Judy Capko 21 Things You Can Do Now Without Breaking the Bank Cheryl Bisera The Patient Centered Practice Judy Capko Creating a Busy Practice from Within Benjamin Bassichis, MD Increase Revenue from Your Existing Practice: Designing for Wellness Michael Effler The Aesthetic Patient: Communication and Education Remain the Cornerstone of Cosmetic Procedures Heidi Waldorf, MD BREAK Defeating Commoditization Through Branding Volumization of the Face: What I Have Changed in the Past 10 Years Andrew Campbell, MD Combining Aesthetic Surgery and Cosmetic Medicine: Positioning Your Practice for Longitudinal Patient Care and Patient Satisfaction 10:15am 11:00am Laurie Casas, MD 11:15am Top 10 Tips for Integrating Cosmeceuticals into an Aesthetic Practice Welf Prager, MD Skin Care Regimens: A Systematic Approach Core Marketing Strategies Joshua DeBlasio 10 Pearls: Tips You Can Use During Procedures to Market your Practice Anthony Youn, MD 11:30am 5-Step Dynamic Marketing Planning Process BREAK Aging Hands and Décolleté: Why Are These Areas Often Ignored in Our Practices 11:50am A Simple Plan for Marketing Your Practice 12:10pm A Science-Based Approach to Medical Marketing ADJOURN 12:25pm Credentialing Your Doctor: The Most Important Step in the Credentialing Process Kim Blackwell LUNCH Vivian Bucay, MD Patrick Trevidic, MD; Tatjana Pavicic, MD; Heidi Waldorf, MD 6:15pm Practice Management & Marketing 12:45pm Yvette Manard Tracy Drumm Fernando Lamounier, MD egas Cosmetic Surgery is a unique opportunity for open exchanges of information among core cosmetic specialists about topics ranging from the nuts and bolts of running a practice to specific procedural techniques. I always leave with practical pearls I can use immediately. I only wish I could be in two places at once to take advantage of the parallel sessions!” - Heidi Waldorf, MD Dermatologist, New York City, New York The Bellagio, Las Vegas | June 18–22, 2014 13 Day 3 - Friday, June 20, 2014 Continued... Time General Session Time Minimally Invasive / Non-Invasive Moderators - Donn Chatham, MD & Gerald O’Daniel, MD Moderators - Corey Maas, MD & Patrick Treacy, MD 2:00pm Secondary Surgery for Suboptimal Neck Lifts 2:00pm Update on Vascular Filler Complications 2:15pm How and Where I Inject Fat During a Facelift 2:35pm Combination Therapy in Facial Rejuvenation: Fillers Pus Short Scar Facelift Brian Kinney, MD Facelifting: What I have Changed in My Practice in the Past 10 Years Renato Saltz, MD Coronal and Endoscopic Brow Lift are Often Overdone and Aesthetically Unattractive 2:15pm 2:30pm New Trends in Cosmeceuticals Joel Schlessinger, MD Don’t Ignore Temporal Hollowing When Formulating Your Rejuvenation Strategy 2:55pm 3:15pm Gerald O’Daniel, MD Timothy Marten, MD Val Lambros, MD 3:30pm 3:45pm 4:00pm 4:15pm Segmental Anatomy and Variations in Facelift Technique in the Younger Patient Brian Kinney, MD Complications in Facelifting: Prevention and Management E. Gaylon McCollough, MD Stem Cells and Fat Grafting: Basic Science and the Exciting Prospects for the Future Brian Kinney, MD BREAK Open Forum Moderator - Harry Mittelman, MD 5:00pm 5:10pm 5:20pm 5:30pm John H. Woodbury and the Origins of Cosmetic Surgery Keith Denkler, MD Skin Analysis and Treatment as an Adjunct to Invasive Alternatives Barry DiBernardo, MD Acne Scar Treatment with Fractionated Laser and Radiofrequency Ryan Greene, MD Evaluation of Micro-Focused Ultrasound for Lifting and Tightening of Facial and Neck Skin Phil Werschler, MD 5:40pm 5:50pm 6:00pm 6:10pm 6:20pm 6:30pm 14 Alar Repositioning Technique (ART) Mohsen Tavoussi, MD An Inside Look at the Nasal Valve Daryoush Saadat, MD Micro-Focused Ultrasound (MFU-V) for Improvement in Lines and Wrinkles of the Décolletage Sabrina Fabi, MD 150+ Cases of Laser Lipolysis Using Multiple Wavelengths (1064, 1320, and 1440) with and without Facelifting Richard Castellano, MD Discussion Harry Mittelman, MD ADJOURN Claudio Delorenzi, MD Sharon Giese, MD 2:45pm 3:00pm 3:15pm 3:30pm 3:45pm Bipolar Fractional RF: How it is Changing the Paradigm Michael Gold, MD Anatomy and Lip Enhancement Patrick Trevidic, MD Keloids and Hypertrophic Scarring: Gaps and Challenges Jill Waibel, MD Innovations in Microneedle Technology David Shafer, MD 4:00pm Essential Skin Care Items My Patients Can’t Live Without Heidi Waldorf, MD New Approaches to Hair Loss in Men and Women 4:15pm BREAK 5:00pm Micro-Focused Ultrasound and RF For Skin Tightening: New Clinical Concepts Michael Gold, MD New Approaches to Vascular Lasers 5:15pm Neil Sadick, MD David Goldberg, MD, JD 5:30pm Skin-Tightening Without Surgery: Hope or Hype 5:45pm 6:15pm Décolleté and Neck and Hands: Sensible Additions for the Facial Practice Steven Dayan, MD Current Thoughts On Female Hair Loss: Diagnosis and Treatment Patrick Treacy, MD Perfect Lips: Anatomy & Injection Techniques 6:30pm ADJOURN 6:00pm Neil Sadick, MD Tatjana Pavicic, MD “T hank you for the vision and drive to put this incredible meeting together. Its the best meeting I have ever attended and the spirit of collegiality between the core specialties is unparalleled” - Vivian Bucay, MD Dermatologist, San Antonio Texas VegasCosmeticSurgery.info Day 3 - Friday, June 20, 2014 Continued... Time 2:00pm 2:15pm 2:30pm 2:45pm “V egas cosmetic surgery has become the pre-eminent meeting in facial cosmetic surgery. I have been involved in planning other meetings, and I know it is nice to be appreciated and have someone say thanks for a job well done.” - Ross A. Clevens, MD Facial Plastic Surgeon, South Harbor City, Florida 3:00pm Practice Management & Marketing Power Play: A Must-Attend Comprehensive Marketing Day 10 Ways Staff Can Credential the Doctor Jay Shorr Men are from Mars, Women are from Venus: Approaching the Male Patient in Facial Plastic Surgery Ross Clevens, MD Bridging the Generational Divide Yvette Manard What is Content Marketing and Why Could it be Important for Your Practice? Greg Buford, MD Push vs. Pull Marketing for the Aesthetic Practice Kathy Gaughran P ictures and Promotions: Reaching Your Patients 3:15pm In-Office Promotions and Tools: Speed Revenue 3:30pm 3:45pm Power of Print: The Rock of Marketing Andrew Field If a Photo is Worth a 1000 Words, Then What Do You Think a Good Before and After Set is Worth? Tracy Drumm Candace Crowe 4:00pm 4:15pm The Small Office Photo and Video Studio: How to Set it Up Steven Schadt BREAK Internet Marketing and Social Networking 5:00pm 5:15pm “T his meeting is the best educational meeting for cosmetic dermatologic surgeons because it features the best lecturers in fillers, facial plastic procedures, neurotoxins, and office management.” - Ron Moy, MD Dermatologist, Beverly Hills, California 5:30pm 5:50pm The Best Medical Aesthetics Practices Combine Education with Technology Michele Bennett Emailing and Texting with your Patients: What You Need to Know Michael Sacopulos, JD The Power of Visuals: Before and After Photos, Staff Bios, and Education Videos Kristi Rook The 5 Deadly Marketing Mistakes That Are Holding Your Practice Back and Preventing You from Becoming the Leader in Your Market Fernando Lamounier, MD 6:15pm Leveraging EMR Technology in the Cosmetic Consultation: Educate Patients and Close Consults Tim Sayed, MD 6:30pm ADJOURN The Bellagio, Las Vegas | June 18–22, 2014 15 Day 4 - Saturday, June 21, 2014 Time General Session Time Minimally Invasive / Non-Invasive Moderators - Sheldon Kabaker, MD & Jason Pozner, MD Moderator - Nabil Fanous, MD 6:45am 7:45am 8:00am 8:00am Video Subliminal Changes: Patients are Demanding it, Are You Offering it? Steven Dayan, MD Latest Skin Resurfacing Innovations 8:15am History of IPL: What is New and Different 8:30am 8:30am Hair Removal: How to Be Most Effective 8:45am A No-Nonsense Look at Automation in Hair Restoration and Other Advances in the Field Michael Gold, MD Welf Prager, MD Jeffrey Epstein, MD 9:00am 9:10am 9:20am 9:30am 9:40am 9:50am 10:00am 10:10am 10:20am 10:30am 8:15am E. Victor Ross, MD At Home with Aesthetic Devices: Will this Play a Bigger Role in the Future? Neil Sadick, MD Comparison of Nerve Ablation Devices Jason Pozner, MD Drug Delivery Concepts in 2014 Michael Gold, MD Non-Invasive Microwave Ultrasound: Applications Beyond Hyperhidrosis Anthony Youn, MD Non-Invasive Body Lipolysis: Update 2014 Mark Jewell, MD Combining CO2 Fractional Laser Resurfacing with a De-Pigmentation Agent Ana Zulmira Diniz Badin, MD Temperature Controlled Radio Frequency: Soft Tissue Tightening of the Neck, Abdomen, and Other Tissues Brian Kinney, MD New Tools and Devices for the Aesthetic Practitioner Joel Schlessinger, MD Lasers, Cellulite, and Non-Invasive Reduction of Subcutaneous Fat: An Alternative to Liposuction or Not? Brian Kinney, MD BREAK Panel 11:15am - 12:45pm Roundtable on Light-Based Technology 2014: Separating Hope from Hype Moderators - Renato Saltz, MD & Heather Onerati, MD 8:45am Is Human Beauty Just an Evolutionary Programmed Response? Do “Beautiful” People Have a “Beautiful Life”? Nabil Fanous, MD Highlights and Shadows: A Road Map to More Sophisticated Injecting Mark Glasgold, MD Coming to America: New Injectables Available in Canada Vince Bertucci, MD Fillers Available in Europe: Our Preferences Patrick Trevidic, MD Panel 9:10 - 10:30am “Prime” International Round Table on Advances in Autogenous Soft Tissue Fillers and Neuromodulators Moderators - Corey Maas, MD & Heidi Waldorf, MD Panelist - Welf Prager, MD; Doris Day, MD; Tatjana Pavicic, MD; Phil Werschler, MD; Steven Dayan, MD; Rebecca Fitzgerald, MD; Timothy Greco, MD; Brian Biesman, MD 10:30am 11:15am BREAK 12:45pm 2:00pm LUNCH Injectable Workshop Mid-Face Volumization Live Injection Session Vegas Cosmetic Surgery live injection workshop featuring most of the current injectable products on the market with the nations leading injectors demonstrating their respective patient evaluation and technique. Injectable fillers with the patient’s budget in mind. 6:00pm ADJOURN “T his year’s program was the most comprehensive integration of the sciences of facial surgery and practice management that I have attended in 30 years. As a faculty member, I obtained a wealth of information that allows me to run my business better!” - Greg Washington President, PUMC, Los Angeles, CA Panelist - Michael Gold, MD; E. Victor Ross, MD; David Goldberg, MD, JD; A. Jay Burns, MD; Grant Stevens, MD; Jill Waibel, MD; Jason Pozner, MD 12:45pm 16 LUNCH VegasCosmeticSurgery.info Day 4 - Saturday, June 21, 2014 Time Master Seminars Time Moderator - Renato Saltz, MD & Jared Nimtz, MD 8:00am Practice Management & Marketing Social Rules: Spreading the Word, Building your Reputation and Retaining Patients 8:30am Less Invasive Nose Surgery: Indications and Techniques for Suspension Techniques and Isolated Tip-Plasty Tunc Tiryaki, MD 18-Year Experience on Endoscopic Forehead Lift 9:00am Nuances in Peri-Ocular Rejuvenation 8:40am 9:30am Avoiding and Preventing Embezzlement in Your Practice Debra Phairas & Michael Sacopulos, JD BREAK High SMAS Lift Combined with Fat Grafting Advertising Rules to Rule Your Market 10:15am 11:00am 11:45am 12:15pm 1:00pm Renato Saltz, MD 7:45am 8:15am Julie Woodward, MD Timothy Marten, MD Mid-Facelifting: The State of the Art Julius Few, MD The Terrible Truth About Lawyers: What to Know, What to Ask, and How Much to Pay? Alex Thiersch, JD LUNCH 9:00am Fat Grafting and the Future: Optimizing the Process Along Evidence-Based Approaches Steven Cohen, MD 2:45pm 3:30pm 4:15pm 5:00pm Pearls for Excellent Surgical Male and Female Facial Rejuvenation Bruce Connell, MD Top 10 Tips for Effective and Practical Use of Injectable Fillers Julie Woodward, MD BREAK Update on Filler Complications in 2014: Identification and Intervention Steven Dayan, MD & Claudio Delorenzi, MD 6:30pm ADJOURN Kathleen Stillwell, RN How to Evaluate and Incorporate New Technologies into Your Practice Brian Kinney, MD Patient Preferences in Print Advertisement Marketing for Aesthetic Medicine and Surgery Jeffrey Spiegel, MD 9:15am 9:30am 9:45am Moderator - Steven Cohen, MD 2:00pm Top 10 Items in the Plastic Surgery News Over the Past 12 Months Denise Mann Top 10 Mistakes that Turn into a Malpractice Suit 10:00am 10:15am Choice Words: Pay Per Click Ads Can Be an Important Part of Your SEO Strategy David Evans Forecasting the Action Steps for Doctors to get Ahead of Google Greg Washington Overcoming Ads: Growth by Owning the Conversation Page Piland Understanding Media and How to Make the Most of It Gillian Fish BREAK Panel 11:00am - 12:45pm Reputation Management: Bulletproofing Your Practice Moderator - Donn Chatham, MD Panelists - Ryan Miller; Greg Chernoff, MD; Marie Olesen; Jeff Segal, MD, JD; Tom Seery; Michael Sacopulos, JD 11:00am 11:15am 11:30am 11:45am 12:00pm 12:15pm 12:30pm 12:45pm Reputation Management: Bulletproofing Your Practice Donn Chatham, MD Online Reputation: Beyond 5 Stars Ryan Miller Reputation Management Scams: How to Spot Them! Greg Chernoff, MD Reviews are the New Advertising? How Do I Get More of Them, and What Do I Do with a Negative Review? Marie Olesen Patient Reviews and the Difference Between Success and Bankruptcy Jeffrey Segal, MD, JD You Need a Negative Review and Other Important Facts about Reputation Management Tom Seery Is That the Best You Can Do? Dealing with Patients Who Want to Haggle Michael Sacopulos, JD LUNCH The Bellagio, Las Vegas | June 18–22, 2014 17 Day 4 - Saturday, June 21, 2014 Continued... Time Time General Session Panel 2:00 - 3:15pm When Ethics & Controversies Collide: Real Patients; Real Choices Controversies from aesthetic practices can create ethical dilemmas. Our expert panel will be given real cases & debate how to best handle them. Audience input is requested Moderator - Donn Chatham, MD Panelist - Jason Pozner, MD; Val Lambros, MD; Daniel Del Vecchio, MD; Renato Saltz, MD; Steven Hamilton, MD; Sheldon Kabaker, MD; A. Jay Burns, MD; Robert Singer, MD; Laurie Casas, MD; Michael Gold, MD; Barry DiBernardo, MD Panel - In the Hot Seat 3:15 - 4:15pm Moderator - Kathleen Stillwell, RN Panelists - Paul Nassif, MD; Renato Saltz, MD; David Goldberg, MD, JD; Lisa Madden, JD; Gerald Gillock, JD; Alex Thiersch, JD; Michael Sacopulos, JD; Jeffrey Segal, MD, JD 4:15pm BREAK Open Forum Moderator - Amir Moradi, MD 5:00pm 5:10pm 5:20pm 10 Years Experience with the Aqualift: Why and How It Makes the Life of the Surgeon and Patient Easier Thomas Tork, MD Long Term (3-Year) Evaluation for the Treatment of Cellulite: A Multi-Center Study Barry DiBernardo, MD The Role of Brow Position in Establishing Symmetry in Asian Blepharoplasty Suzanne Kim Doud Galli, MD 5:30pm 5:40pm Innovative Use of Micro-Cannulas For Injecting Facial Fillers Paul Leong, MD Use of a New Biologic Silk Material to Support Healing of the Neck Following Facelifting Practice Management & Marketing Social Rules: Spreading the Word, Building your Reputation and Retaining Patients Social Media Strategy: What You Need to Know Part 1 2:00pm 2:10pm 2:20pm 2:30pm 2:40pm 2:50pm How to Engage Facebook Users Lisa Marie Wark, MBA Are You (P)interested Yet? Hot New Media and Sharing Web Sites David Evans, PhD, MBA YouTube Tips On How to Tell Your Story Lisa Marie Wark, MBA Integrating Social Media Campaigns for Optimal Results: Why Integration and Automation Become Critical Components of a Social Media Engagement Plan Kathi Watkins How to Employ Your Staff to Efficiently Keep Up With Social Media Lou Haggerty Using Video to Dominate Search: The Keys to the Castle Timour Haider Panel 3:15 - 4:15pm An Evidence-Based Analysis of Internet Marketing Using Hard Facts Moderator: Steven Pearlman, MD Panelists: Steven Dayan, MD; Jeffrey Epstein, MD; Robert Baxter; Tom Seery 4:15pm BREAK Panel - Spotlight: 5:00 - 6:30pm Hot Seat, Bigger and Better: Live Malpractice V ignettes Moderator: Kathleen Stillwell, RN Panelists: David Goldberg, MD, JD; Alex Thiersch, JD; Brent Koch, MD; Paul Nassif, MD; Michael Sacopulos, JD; Lisa Madden, JD; Gerald Gillock, JD 6:30pm ADJOURN Max Lehfeldt, MD 5:50pm Multipolar RF for Non-Invasive Lipolysis 6:00pm 6:10pm Approaches to Asian Rhinoplasty Kimberly Lee, MD Superior Results in Rhinoplasty Utilizing Individualized Osteotomy Approach Ali Sajjadian, MD Discussion Amir Moradi, MD ADJOURN 6:20pm 6:30pm 18 Andrew Campbell, MD VegasCosmeticSurgery.info Day 5 - Sunday, June 22, 2014 Time Master Seminars (Videos) Time Practice Management & Marketing Moderators - Ross Clevens, MD & Michael Persky, MD Moderators - Steven Dayan, MD & Candace Crowe 7:00am 8:00am 8:30am Video Global Approach to Rejuvenation Doris Day, MD The Non-Endoscopic 3-Incision Forehead Lift Social Media Strategy: What You Need to Know Part 2 9:00am Top 10 Tips for Treatment of Dyschromia and Unwanted Facial Pigmentation Jennifer Linder, MD Top 10 Tips for Use of Devices for Aesthetic Procedures E. Victor Ross, MD Top 10 Tips for Successful Blepharoplasty 10:30am 11:00am 11:30am 12:00pm 1:00pm Nabil Fanous, MD Guy Massry, MD Establishing a Skin Care and Cosmeceutical Practice in a Surgical Office Julie Woodward, MD 10 Pearls to Achieve Excellence and Avoid Complications in Blepharoplasty Ross Clevens, MD ADJOURN 8:00am 8:30am 8:55am 9:20am 9:40am 10:00am 10:45am 11:00am State of the Industry: Top 10 Safeguards to Prevent Office Fraud Debra Phairas Top 10 Tips for Improving Social Media Exposure for the Aesthetic Practice Lisa Marie Wark, MBA 5-Point Action Plan for PR Success Melissa Kelz What You Think is Happening is NOT Sandy Roos Aesthetic Office 2.0 Ryan Miller Email Essentials Tracy Drumm & Ryan Miller How Do I Maximize My Patient Leads? Alisha Merlo ROI 101: Are You Getting Enough Bang for Your Online Buck? David Evans Panel - Wrap Up: 11:20am - 1:00pm Getting from Vegas to Home with P lan in Hand: What To Do Next Panelists - Candace Crowe; Cheryl Whitman; Tracy Drumm 1:00pm ADJOURN “P lease accept my highest compliments on a superb meeting. It was, without exception, the finest educational meeting I have ever had the privilege of attending. I knew it would be outstanding, but it exceeded my expectations in every facet. You did a fantastic job and cannot be praised enough.” - William Beeson, MD Facial Plastic Surgeon, Indianapolis, IN The Bellagio, Las Vegas | June 18–22, 2014 19 Multi-Specialty Foundation 3288 Eagle View Lane, Suite 340 Lexington, Kentucky 40509 Registration Vegas Cosmetic Surgery 2014 June 18–22, The Bellagio, Las Vegas Please Check Registration Type: Before January 30, 2014 Before May 1, 2014 Before June 15, 2014 On-site Physician $995.00 $1,195.00 $1,395.00 $1,495.00 Industry $995.00 $1,195.00 $1,395.00 $1,495.00 Office Staff / RN, RNP, PA $795.00 $895.00 $995.00 $1,095.00 *Fellow / Resident $600.00 $600.00 $600.00 $600.00 Attendee Info (Please print or type) Payment (check one): Check Name_____________________________________________________ Visa Mastercard AmEx Card # _______________________________________________________________ Specialty ________________________________Degree_____________ Exp. Date ________________________ Auth. Code___________________________ Address ____________________________________________________ Name ________________________________________________________________ City __________________State ______Country____________________ Signature _____________________________________________________________ Zip _____________ Phone ____________________________________Billing Address _________________________________________________________ E-mail (required)_____________________________________________ City ___________________________State _____________ Zip _________________ VegasCosmeticSurgery.info * Residents and Fellows must present letter from Program Director as proof of enrollment Accreditation Make checks payable to: The Multi-Specialty Symposium 3288 Eagle View Ln, Suite 340 Lexington, KY 40509 Fax: 859.422.5073 Phone: 877.673.3273 Cancellation Policy: Registration is 50% refundable only if a written cancellation notice is received at the address above by May 1st, 2014. 50% credit towards future meetings only will be given after May 1st, 2014. This activity is jointly sponsored by Medical Education Resources and the Multi-Specialty Foundation Target Audience: This activity has been designed to meet the educational needs of Aesthetic Physicians involved in the care of patients with Aesthetic concerns. Statement of Need: Vegas Cosmetic Surgery 2014 Symposium is unique in that it provides truly multi-disciplinary cross talk , sharing, and cooperation. This is the only educational venue that features the best and brightest in the fields of dermatology, facial plastic surgery, oculoplastic surgery, plastic surgery, practice management and business development. Our educational offerings run the gamut from specific technique discussions and complications to emerging technology. This educational conference addresses the need that these specialists face for in-depth technique discussions to meet higher standards of care and produce better results for their patients. Learning Objectives: • • • • • At the conclusion of this symposium, the participant should be able to: Demonstrate an improved understanding of how to avoid the most common problems in rhinoplasty. Differentiate the various approaches to blepharoplasty and brow lifting to determine that best suited to the patient. Assess which patients might be the best candidates for surgical rejuvenation and which might benefit from non-invasive approaches to facial rejuvenation. Compare options for skin rejuvenation through the use of lasers and other skin tightening devices, fillers, injectables and minimally invasive lifting techniques. Assess controversial topics in facial aesthetic surgery in order to make more informed decisions. Accreditation: This activity has been planned and implemented in accordance with Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint sponsorship of Medical Education Resources (MER) and The Multi-Specialty Foundation for Facial Aesthetic Surgical Excellence. Medical Education Resources is accredited by the ACCME to provide continuing medical education for physicians. Credit Designation for General Course: Medical Education Resources designates this live activity for a maximum of 46.5 AMA PRA Category 1 Credit(s) . Physicians should claim only the credit commensurate with the extent of their TM participation in the activity. Nursing Accreditation for General Course: Medical Education Resources is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation. This CE activity provides 44 contact hours of continuing nursing education. Medical Education Resources is a provider of continuing nursing education by the California Board of Registered Nursing, Provider #CEP 12299, for (TBD) contact hours. Learning Goal/Purpose Statement: To build education bridges between competing specialties. Disclosure of Conflicts of Interests: It is the policy of Medical Education Resources to insure balance, independence, objectivity, and scientific rigor in all of its educational activities. In accordance with this policy, MER identifies conflicts of interest with its instructors, content managers, and other individuals who are in a position to control the content of an activity. Conflicts are resolved by MER to ensure that all scientific research referred to, reported, or used in a CME activity conforms to the generally accepted standards of experimental design, data collection, and analysis.
