Lourdes Casanova - Open Innovation Week

Lourdes Casanova - Open Innovation Week

Innovalatino, Fostering Innovation in Latin
America
Lourdes Casanova
23 November 2011
OPEN INNOVATION
SAO PAULO
L. Casanova
Recent Publications
www.innovalatino.org
http://www.iadb.org/intal/intalcdi/PE/2009/03415.pdf
www.globallatinas.org
L. Casanova
Agenda
1. The New Reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin American
paradox
5. Innovalatino: Where Latin
America can lead
L. Casanova
‘La década prodigiosa’
22 August 2011
L. Casanova
Agenda
1. The New Reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin
American paradox
5. Innovalatino: Where
Latin America can lead
L. Casanova
L. Casanova
Numbers are Growing: 115 = 23% (FORTUNE 2011)
RECORD IPOs 2010
Brazilian state oil company Petrobras raised $70 billion (September 2010)
General Motors$22.1 billion (November 2010)
The Agricultural Bank of China raised $22.1 billion (July 2010)
L. Casanova
GDP/companies in Fortune (2011)
140
120
16.000.000
14.000.000
12.000.000
100
10.000.000
80
8.000.000
60
GDP (millions ofUS$)
6.000.000
Companies
40
4.000.000
20
0
2.000.000
0
L. Casanova
Agenda
1. The New Reality
2. Emerging
Multinationals
3. Reverse Innovation
4. The Brazil and Latin
American paradox
5. Innovalatino: where
Latin America can lead
L. Casanova
Reverse Innovation: Frugal
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NEW GEOGRAPHY OF GLOBAL INNOVATION
L. Casanova
In Goldman Sachs 2010
Innovation
• Adoption of new ideas, products, production processes,
marketing methods, and business models.
• Efficiency is not enough
• Innovation is key for countries to enhance sustainable growth and
social well-being.
• Private sector as part of the solution and NATIONAL
CHAMPIONS are key
L. Casanova
Agenda
1. The new reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin America
paradox
5. Innovalatino: Where Latin
America can lead
L. Casanova
Celebrating Innovation
L. Casanova
Celebrating Innovation: Mobile Technology
140
120
100
80
60
40
20
re
a
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Pe
ca ru
n
Re
p.
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ex
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ca
ra
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i
il
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ua
d
Ho or
nd
ur
as
Br
az
il
Ch
Ar
ge
nt
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i
Sa na
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do
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na
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at
em
a
Ur la
ug
u
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ne
zu
e
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ra
gu
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lo
m
bi
a
0
I nte rne t us e r
Mobi l e s ubs cri be rs
I nte rne t us e rs La ti n Ame ri ca
Mobi l e s ubs cri be rs La ti n Ame ri ca
Source: L. Casanova based on The World Telecommunication/ICT Indicators Database.
International Telecommunication Union. www.itu.org (2009) for InnovaLatinoa
L. Casanova
R&D Expenditure as a Share of GDPin %, 2006 or
latest available Latin America and OECD, selected countries
Ecuador(2003)
Paraguay(2005)
Peru(2004)
Venezuela(2005)
Colombia(2001)
Bolivia(2002)
Panama(2005)
Uruguay(2002)
Costa Rica(2004)
Argentina
Mexico(2005)
Chile(2004)
Brazil(2005)
Latin America*
OECD*
Greece
Poland
Portugal(2005)
Turkey
Hungary
Spain
Korea
0,1
0,1
0,1
0,2
0,2
0,3
0,3
0,3
0,4
0,5
0,5
0,7
0,8
0,35
1,83
0,5
0,6
0,8
0,8
1
1,2
3,2
0,0
0,5
1,0
1,5
2,0
2,5
Source: World Development Indicators. Compiled by OECDDev for InnovaLatino
3,0
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3,5
Patent Applications to European office
(2005 or latest available year, by country of residence applicant)
Venezuela
0
1
1
1
1
1
3
6
6
10
11
79
Costa Rica
El Salvador
Guatemala
Peru
Uruguay
Ecuador
Panama
Colombia
Chile
Argentina
Mexico
Brazil
Source: OECD Patent Database, 2009.
Compiled by OECDDev for InnovaLatino
237
Latin America*
27
OECD*
2767
Portugal
49
56
71
90
149
Greece
Poland
Hungary
Turkey
Spain
695
Korea
3943
0
500
1000
1500
2000
2500
3000
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4000
3500
4500
High Technology exports as % of total
manufacturing exports (2007 or latest available)
Panama
Honduras
Dominican Rep.(2001)
Peru
Venezuela(2006)
Colombia
Uruguay
Guatemala
El Salvador
Nicaragua
Bolivia
Paraguay
Argentina
Chile(2006)
Ecuador
Brazil
Mexico
Costa Rica(2006)
Latin America*
OECD*
Turkey
Poland
Spain
Greece
Portugal
Hungary
Korea
0.1
1.2
1.3
2.1
2.6
2.9
3.1
3.5
3.5
4.5
4.7
6.4
6.6
6.7
6.7
Source : World development indicators,
compiled by OECDDev for InnovaLatino
12.4
17.1
44.7
7.2
16.5
0.4
3.8
5.2
8.2
8.6
25.2
33.5
0
10
20
30
L. Casanova
40
50
Source: The New Geography of Global Innovation Goldman Sachs 2010 L. Casanova
Agenda
1. The New Reality
2. Emerging Multinationals
3. Reverse Innovation
4. The Brazil and Latin American
paradox
5. Innovalatino: Where Brazil
and Latin America can lead
L. Casanova
L. Casanova
InnovaLatino
• Celebrating Innovation
• Innovation for development from an emerging market perspective
• The innovation ecosystem/country
• Institutions: FINEP (Brazil)
• Large companies: Petrobras
• SMEs: TOTVS
• Broadening types of innovation, beyond R&D and patents:
• Product: Ethanol
• Marketing (Havaianas) and branding (Peruvian cuisine)
• Business model Innovation: ‘pre-paid’ mobile, mobile applications
• Social Innovation: CDI (Brazil)
L. Casanova
Key Messages
•A national vision: government funding and leading:
Mobilização Empresarial para a Inovaçao (MEI)
•Institutions (universities) + private sector + government
•Focus on certain sectors: Natural Resources,
Agriculture, Tourism, IT
•A special focus on SMEs
•Balance economic innovation with social inclusion and
sustainability
•Private sector needs to invest in innovation
•People: Leadership
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Celebrate and Inspire
• Need for supranational innovation
systems
• Internationalization as a source of
knowledge
• Tell your story: Green and ‘mobile
apps’
• Green and ‘mobile’ Olympic
Games
L. Casanova