Design Context. - Hinchingbrooke

Design Context.
Many young people choose to express their individuality by the clothes they wear,
the accessories they use and the products they decorate their room with.
Alternative, offbeat, unusual, out of the ordinary, crazy style fashion, the ‘in thing’,
the rage, the new trend and hip are all the words that inspire our nations up and
coming textile designers
Design Task 2:
Design and make a textile product suitable for the 18 – 23 year age range taking
your inspiration from either ‘the age of punk’ or ‘the swinging sixties’. If the product
is successful it will form part of a limited range to be sold at music festivals
throughout the country.
Task analysis
Baggy clothes
Shits
Dungarees
Velvet
Lace
Tie-dye
Band t-shirts
Clothes:
Punk/grunge
bands:
Nirvana
Pearl jam
The Ramones
Pink Floyd
Sex pistols
Kilts, denim hot pants, leather
jackets, tie-dye t-shirts, velvet
dresses, smock dress, PVC
skirts, stripe tights
Denim, Leather, Lace, PVC, tartan
and Sweatshirt material.
Maroon, Black, Grey, Army Green and
Navy Blue
What is soft grunge?
How is it similar to punk?
What clothes are
grunge?
Colours – what
Soft
grunge
colours are usually
used and
associated with
punk clothing/ soft
grunge
Fabrics – what
Skulls, safety
pins, band logos,
stars – tattoos –
swallows and
hearts
• 15-23 year olds
• Music fans
• Alternative music
fans
• Hipsters
• Students
Themes
are punk inspired
clothes made
from?
Target Market
Urban
Outfitters, asos,
brandy Melville,
top shop,
forever 21
Festivals
Existing products:
I will research high
street shops to see
how they use
punk/grunge influence
in their clothes.
Glastonbury, V-Fest, Reading Festival,
Leeds festival, looe music festival, MFY
festival
What do people wear to festivals? Do
clothes need to be practical? Or do they
just need to look fashionable?
What designers use a
punk influence in their
clothes..
• Vivienne Westwood
• Alexander McQueen
• Thierry muglar
• Henry Holland
Why is punk fashion in trend at the moment?
Which parts of punk trend have come back
into fashion? What type of people buy punk
style clothes?
Designers
Garments – what can I make?
Decorations
– what
decoration is
used on punk
clothing?
Studs, Spikes, Skulls, Pins, razor blades,
bullets, patches, badges and Rips.
Jackets, Skirts, Skater
Dresses, Crewneck Jumpers,
shorts, loose baggy shirt
dress, tartan trousers, pencil
skirts.
Fastenings:
Zips, buttons, safety pins.
How is decoration used in
punk clothing?
Shop profiles:
“Asos is the UK’s largest independent fashion
About Urban Outfitters:
Urban Outfitters was originally called ‘Free People’ and
focused on ‘funky’ fashion and household products. But it
has since been changed to Urban Outfitters, the product line
has evolved to vintage, retro, hipster and ironically funny
garments and household furniture. “Urban Outfitters has been
described as sexy, hip, stylish, kitschy and catlike. We are
known for catering to the "hipster" culture and fashion, which
incorporates an influence from past decades. Urban Outfitters'
has established ability to understand our customers and
connect with them on an emotional level is the reason for our
success.“ – Quoted from the Urban Outfitters website
(UrbanOutfitters.co.uk)
My opinion on Urban outfitters:
I really like Urban outfitters because it has very good quality
garments, which you are able to wear all year round because
they never go out of fashion. The shop itself has a really nice
atmosphere however I do find the garments in the shop out
of my price range which is very disappointing.
Existing products:
and beautyretailer and offers over 60,000
branded and own label products across
women swear and
menswear. Dresses, jeans, Tshirts, shirts, shoes, jewellery,,
lingerie and beauty – we've got the lot.” –
Quoted from Website (asos.com)
Urban outfitters:
The Blouse which the model is wearing
is the ‘Cooperative Piped Detail Shirt’ which is priced at £45.00.
This shirt is a relaxed-fit, 70s inspired blouse with contrast piping
and a rounded collar, with a slightly dipped hem. It is 100%
polyester.
I think this is a good example of soft grunge – its loose and
masculine because of the colour and the fit, but the peter pan
collar makes it look cute.
Urban outfitters: The skirt which the model is wearing is the
‘Cooperative Pleated Skirt in Tartan’. Which has been priced at
£38.00. It is a miniskirt style with a exposed zip fastening, thick
waistband and a bold tartan print. It is also made from 100%
polyester.
The pattern on this skirt is tartan, which is really punk – I like the
length and the fliippy fit of it. It looks like it would appeal to my
target market.
I like the Urban Outfitters
website because it is
really easy to navigate
and expresses the
personality of the shop
using quirky fonts. It also
promotes the new season
trends and allows you to
get a 15% discount.
Which is good for
business for the shop as
people will use this to an
advantage.
ASOS: the skater dress on the far right
is made from leather – I really like the fir
of it, although it cant be machine washed.
It is a modern style of dress made from a
punk material. It is expensive at £75 – but
would be cheaper if made from fake
leather.
The other out fit is very soft grunge,
because it looks casual. The skirt is
leather and £35, the sweatshirt is £45 – I
think the outfit is a good mix of smart and
casual.
I decided to
research asos.com
because not only
does my chosen
customer like to
shop on that website
but also the clothes
which are sold show
an undeniable punk
influence. The tartan
print and dark
colours used on the
clothes show the
recognisable
modern punk style.
Designer research:
Vivienne Westwood is a British fashion designer and business women, born
8th April 1941. She first started to get noticed by the public when she made
clothes for Malcolm McLaren’s boutique in the King's Road. However she is
known for bringing modern punk back into the mainstream. Vivienne
Westwood is deeply interested in the punk fashion and era of 1970’s, saying "I
was messianic about punk, seeing if one could put a spoke in the system in
some way“.
Designer Research:
Vivienne’s designs include: safety pins, razor blades, bicycle or lavatory
chains on clothing and spiked dog collars for jewellery, as well as
‘outrageous’ make-up and hair. She also uses traditional elements of Scottish
design such as tartan fabric and historical 17th and 18th century cloth cutting
principles, and interpreting these into her designs.
House of Holland is the company belonging to Henry Holland. He is an English
fashion designer and famous blogger. He is from Manchester.
Henry Holland became famous through a range of ‘fashion groupie’ t-shirts
that he made in 2006 – he made t-shirts with slogans such as ‘I’ll tell you
who’s boss, Kate Moss’.
These are some of the t-shirts he is
most famous for designing – they were
bold, and made a big impact because
of the font he used and the bright
colours. I think they are quite punk,
because some times they said
controversial things and shocked
people at the time.
Vivienne Westwood’s punk designs
are what made her famous in the first
place. She used fabrics that other
designers didn’t use, such as leather
and PVC.
She took inspiration of from bands of
the 70s like the clash and the sex
pistols.
Henry Holland works with the model
Agyness Dean a lot. She often wears
grunge and punk style clothing and
has recently one a collection for Dr
Martens boots – which are very
punk/grunge.
As you can see from these
images, she still has a really
strong punk influence in the
clothes she makes in her latest
collections. She used corset tops
a lot, and puffy skater skirts and
tartan and colours like black and
red.
Here are some of
the outfits from
Henry Holland's
last collection. You
can see the soft
grunge influence in
the tartan designs,
but in soft pastel
colours. Also the
punk influence with
the animal print.
Customer profile
Name:
Age: 15
Occupation: Student
My customer enjoys Singing, Blogging, Making music, Long boarding
and creating
My customer regularly shops in Urban Outfitters, American Apparel,
Brandy Melville and Pacsun, h&m, weat seal clothing, asos.com and
topshop
My customer describes her style as edgy, soft punk and soft grungy.
My customer likes to wear the colours: Grey, Blue, White, Red, Green,
Black, Brown, Navy Blue.
My customer really likes the punk style however would never have the
confidence to wear a full punk outfit but she likes to take a punk styled
garment and incorporate it into her outfit to give it an edgy look.
My customer really enjoys pop punk music, and likes wearing t-shirts
with her favourite bands on.
Thee clothes she typically wears are soft grunge, so baggy t-shirts and
checked shirts with skinny jeans and dungarees, she also wears skater
skirts with band t-shirts and vintage t-shirts tucked in.
If she was going out she would wear a dress – the style of dresses she
wears most often are skater dresses, smock dresses and sometimes
body con dresses.
She likes to go to gigs to watch her favourite bands, in the summer she
goes to music festivals around London, like hard rock calling and Field
day festival – she would dress up to go to a music festival.
Her style icons are mostly from bands that she likes. She really likes
the way Hayley Williams From the band Paramore dresses, she also
likes daisy Lowe the model as she wears the soft grunge look really
well.
Music festival research
Typical festival outfits
A music festival is a festival that showcases new music and up and coming artists.
They are normally held in an outdoors venue. Most music festivals occur yearly.
However most rock festivals are held only once.
Why is fashion o important at festivals?
People like to go to festivals not just for the
music, but to show of and dress up and feel
free to express themselves, that’s why lots of
people wear not so practical clothes. They want
to show the music they are into, and they dress
on trend.
•V Fest:
The V festival is a yearly music festival located in the UK during the summer. The
idea for the v fest was created in 1996. The festival has 3 performance stages, it is a
common idea for the festival goers to camp in the field here the festival is held.
•Glastonbury:
Glastonbury is the worlds largest greenfield music and performing arts festival. The
festival is held in the vale of Avalon in the UK, the field is at least half a mile across
and about 8 and a half miles in perimeter. Glastonbury was originally a rock festival
but over the years has progressed and accepted all genres of music. Again it is a
common ritual that the festival goers camp in the fields where the festival is held.
•Reading and Leeds:
Reading and Leeds festivals are a pair of yearly festivals which are held in Reading
and Leeds in the UK. They commonly held in august around the bank holiday.
Reading festival is the original of the two festivals and originally was a rock festival
but over the years has turned into an alternative music festival.
Field Day
This festival is held in Victoria park in east London every year, it showcase new
alternative music. They type of people that it attracts are many hipsters and people
that are into fashion and alternative music. Fashion and looking good is really
important at this one day festival.
Festival fashion:
This year at music festivals there were two main trends:
•The first trend was flower crowns, cropped band t-shirts, high waisted shorts, over
the knee socks and wellington boot. This is a vintage inspired look, with a punky but
feminine edge.
•Another trend was preppy/floral print shirts, light wash denim skater skirts, knee
high socks and wellingtons.
They wore wellingtons because at music festivals it is known to get extremely muddy
and so wellington boots are very practical. Short clothes are often wore because it
means that if it rains, or if the mud gets too much then only your legs get wet, and
not your clothes. This is why people rarely wear jeans.
This is a vintage band t-shirt
, that is over-sized, the
sleeves have been cut off.
The long bottom of the tshirt has been shredded so
it becomes a cropped tshirt. The hot pants are
really short, to show off the
wearers legs, they are worn
with hunter wellies, to
protect from the mud
This is another festival look. The skater skirt is
made from faded denim, it is worn it a cute floral
shirt with a peter pan collar. Both outfits are worn
with floral head bands – these look a bit hippish
and make a punk outfit look more feminine and
girly.. Again this is worn with wellies, this time
these are shorter bright red wellies.
Existing product research
Product 1:
Primary research:
Leather jacket
Product 2:
Primary research:
Tie dye skater dress
Product 3:
Army shirt with gold
studs
Product 4:
Leather skater skirt
Shop:
I brought this jacket from
boohoo.com, it coast £45.00. it is
not real leather, it is fake, otherwise
it would be more expensive
I bought this dress from Urban
outfitters.
I brought this shirt from h&m.
This skirt is from Zara
Price &
material
The jacket was reasonably priced at
£45.00, it is made from fake leather.
The dress cost £40.00, which is a
bit expensive for a dress made
from cotton. It has been tie-dyed
black and white.
This shirt was also reasonably
priced at £20.00, it is made
from cotton with studded gold
decoration.
This skirt is made from real leather,
it cost £60. it has a chunky feature
zip at the back of it .
Opinion:
I really like this jacket because you
can wear it with almost anything
and it adds a bit of edge the outfit.
This dress looks really grunge, the
tie-dye is bold. It would be perfect
to be worn at a festival because it
looks really casual, but you could
easily dress it up with a jacket.
I really like this shirt because
the colour is very grungy.
However my favorite part of the
shirt is the collar. I think I would
prefer it in black because it
would go with more things. This
shirt would look good over a
band t-shirt or a skater dress
for a festival.
This skirt is really punk, I think it
would go well with a band t-shirt or
a studded vest or shirt. I think my
target market would wear it
because it could be dressed up or
down.
Punk
influence:
The studs on the shoulders show a
punk influence and also the
material used to make the jacket
which was leather.
This is more soft grunge then
punk, but because of the shape it
looks loose and punky. You could
easily accessorize it with a
studded belt, or collar.
The gold studs on the collar
show a punk influence however
the colour shows a grunge
influence.
The material and the chunky zip are
both very punk.
Picture:
Research analysis
Research:
What I found out:
How will this influence my product?
Mood Board:
For my mood board I looked at popular high street
shops for clothes with a punk influence and took images
from the websites. As I gathered more pictures I noticed
that no two garments are the same even if they’re the
same. For example two leather jackets both resembled
the modern punk style in a completely different way to
the other.
This will influence my product because it will be the base of my
design ideas. It presents to me a variety of ways to resemble
the style, and will help me think of many new ways to do so.
Existing Products:
When I looked at existing primary products I noticed
that studs, tartan prints and band t-shirts were in fashion
and many popular high street shops had been selling
garments which had those in them.
This will influence my product because it lets me know how to
make my garment subtle look punk influenced. Also it gives me
ideas for other ways I can make a garment look punky.
Shop Profiles
For my shop profile I looked at asos.com and urban
outfitters. I looked into their target market and what
items they typically sell, and how they deal with the punk
trend.
This will influence my product as it gives me guidelines for
what my garment should resemble however be able to stand
out at the same time due to the fact that I am designing for
urban outfitters.
Designer Research:
When researching designers I decided to focus on the
famous fashion designer Vivienne Westwood because
she is commonly known for her punk designs. I also
looked at Henry Holland because he uses bright slogans
on his t-shirts, which seem grunge.
This will influence my design because it displays to me one of
the most famous punk designs in the world and how to in
cooperate that into my designs
Festival Research:
When looking at different music festivals in England I
discovered loads of un-known ones, however I decided
to look into the most popular ones because these are
were the most popular festival trends occur. I found out
that at festivals people like wear practical and
comfortable clothing whilst at the same time look stylish
and stand out from the crowd.
I think that this will influence my design ideas because I will
look at new ways to make what should be plain and boring
products into stylish and comfortable. I will also look at
different ways to incorporate accessories into my designs
Customer profile
I picked someone in my target market age range and
profiled them to find out there interests and the style of
clothes and colours that they like to wear. I made sure I
chose someone that is interested in festivals and is a
fan of alternative music. I found out that people in my
age range like to dress on trend, but don’t want to look
too extreme.
I will use the information I have found out from Lara to help me
design a dress or outfit that she would actually wear to a gig or
a music festival. I have an ideas of her interests and I know
the clothes that will appeal to her.
specification
Target Market:
Aesthetics:
My product will be made for people between the ages of 15 – 21 as this is
the common age for people who shop at the shop ‘Urban Outfitters’ which I
profiled in my shop profile. My product will be aimed at people who like the
style of soft grunge/punk, and general music lovers who like pop punk
bands such as: 5 Seconds Of Summer and Wheetus. It will be worn and
sold at festivals by people that are on trend and like punk clothes.
For my product I will use a ‘grunge/punk’ influence, because this is very on
trend at the moment. I really like clothes that use printed bold images, or
cut out sections and believe that it is commonly associated with the punk
and soft grunge style. I will decorate my outfit with studs. I want my dress
to still look quite modern and not completely punk.
Size:
Function:
My garment will be designed so it is able to be worn in both day and night,
because festivals don’t finish early, they usually go on from mid-day until
the early hours of the morning. So my outfit will need to be able to look
good both night and day.
I will make my dress in a size 12 because the dress will be a prototype and
size 12 is an average dress size. If my dress were going to be batch
produced to be sold at festivals I would make it in a range of sizes from 816.
Components:
Environmental Issues:
Whilst making my garment I will insure that no fabric is wasted by laying
the templates as close to each other as possible. Also I will try and use
some recycled components wear possible on my outfit.
I want to use a variety on components in my garment. For the fastening I
will probably use a a chunky visible zip, because this links to the punk
theme. I will also use studs to decorate the garment, as these are very
punk.
Health & Safety:
Manufacture:
To ensure my product is safe I will make sure through the manufacture I
am doing quality control checks to ensure that there and no more pins in
the fabric and everything has been sewn correctly, and securely.
Where ever possible I will use the over locker to finish of the seams on my
garment. This will give them a neat, professional finish. I will make sure the
manufacture is planned well to ensure it runs smoothly.
Cost:
Fabric:
I will price my product at around £25 this is because this is the average
price of dresses in high street shops.
I want to use a fabric that will support the decoration that I ill use on it, so I
will look at using fake leather, denim or a stiff duchess satin. I think this will
give the garment I make a good structure. Jersey cotton would be too
floppy. .
Initial ideas
This jumper is made from a
sweatshirt material, the crosses
would be appliqued on with a
tartan pattern
This jacket is made from heavy
cotton material in an army green
colour. The hood would be made
from a light grey sweat shirt with
This skirt is a high wasted skirt, it
has a black elasticated waist band
and has a tart pattern.
.
white string
The shirt has a tartan
pattern made from cotton.
The jacket would be made
from a light wash denim. The
edges on the shoulders have
been frayed, studs have been
sewn onto the corners of the
collar also pop punk band
logos have been appliqued on
These shorts are high wasted,
made from denim and have been
distressed with studs sewn on to
one side.
This dress is made
from cotton in a
maroon red colour.
It is a skater dress
with studs sewn
along the neckline.
Page 1
Initial ideas
The contrasting sleeves fit
the jersey shirt trend, the
studs add to the punk
theme. I would use PVC
leather for the sleeves and
jersey cotton for the
bodice.
This jacket is made
from leather. Safety
pins and chains are
attached onto the collar
of the jacket. This is
because this particular
garment was influenced
.
by Vivienne Westwood
This is a skater
skirt, made from
PVC leather. It is
black and is high
wasted.
These shorts would be
made from dark wash
denim. They would be
distressed and frayed
along the bottom. They're
high wasted and studs in a
shape of a cross have
been sewn onto the left
back pocket
The jacket would be made
from a medium to light
wash demi with pvc
leather sleeves this again
fits in with the trend of
baseball jerseys. The
collar and denim are also
a common trend at music
festivals.
The corners of the collar
would be connected by a
small silver chain it would be
read that matches the hem of
the sleeves to create
contrasting colours, the
contrast and bright and dark
colours and collars fit in with
the festival trends and punk
theme.
Page 2
Developed ideas
This is a developed
idea of one my
initial ideas I
decided to change
the lining of the
dress to red
instead of having a
red hem the dress
would be made
completely of PVC
leather. The collar
follows the festival
trends as well as
the red lining.
The bodice
would be in a
corset style with
small studs
going along the
top it would be
fastened with a
zip the skirt
would be a
skater skirt style
the lining would
be made from
red lace and the
dress itself
made from PVC
leather.
Distressed jeans,
would be made
from light wash
denim, they
follow the festival
trends and the
distressedness
fits with the punk
theme
The crop top would be made
with a lot of stretch and to be
tight to fit, the skirt would be
made in a skater skirt style from
PVC leather, the crop top would
lie just above the belly button. It
follows the festival trend and the
summer trend.
Page 1.
Developed ideas
This dress is made from navy
blue velvet with studs sewn
onto the neck line, The style is
a skater dress made tight to fit
on top.
This dress is a skater dress made
from maroon velvet, like the navy
blue design it has studs along the
neck line and on the sleeves. It has
t-shirt style sleeves. It will also be
made tight to fit on top.
This dress is a
skater style
dress with a
criss cross
back. It is made
from cotton and
has an
elasticated
waist.
This dress is a jersey
dress in pastel pink. It
is fastened on the
back by a zip and has
studs sewn onto the
shoulders as if they
were applets.
Page 2
Developed Ideas
This dress is a
skater dress with tshirt sleeves. The
sleeves would be
made from
elasticated leather
where as the main
part of the dress
would be made
from cotton. It
would be made to
fit on the top part of
the dress and then
the skirt would be
flowy. Spikes would
be sewn onto the
shoulders only on
the leather part
though.
This dress is a sleeveless skater dress. It
will also be made from cotton and made to
fit on the top and with a flowy skirt. Spikes
are sewn onto the shoulders.
This dress is a another
skater styled dress. It is
made from red cotton and
has 3 quarter length sleeves
.
this jacket is made from
heavy cotton and has a
camouflage print. Black
elbow patches have
been appliqued on the
elbows.
This dress is a jersey dress in
pastel blue. The fastening on the
back is a zip. on the back a skull
will cut into it by laser cutter into it.
Page 3.
Fabric samples
Dip Dye:
For this I painted the
piece of fabric the
next time I painted
along I painted over
it with water to fade it
out I continued to do
this until it gradually
faded out completely.
Batik:
For this I first drew a pattern onto the
fabric, after I went over them with wax,
after the hot wax I dried I painted over it
with different could dyes, after to remove
the wax I ironed it over.
Applique:
To do this I cut out a
shape from one fabric
then sewed it onto the
denim used the zig zag
stitch on the sewing
machine.
Tie Dye:
To do this I twisted the fabric
then used thick string and tied
them around the fabric in
various places, to create a
‘sunburst’ pattern. After I had
done this I used coloured
fabric dye a painted the fabric
with it used different colours in
different places.
Laser cut skull
I designed this skull
shape on photo shop
and laser cut it out from
a jersey fabric – I sewed
some lace behind it was
hard to sew it accurately.
Batik:
For this I first drew a pattern onto the
fabric, after I went over them with
wax, after the hot wax I dried I
painted over it with different could
dyes, after to remove the wax I ironed
it over
Paper toile
Final idea
I have created a mock up of
my final idea in newsprint
paper – I wanted to see
what the skull on the back
would look like – to see if it
would work.
I was hard to get the drape
right with the paper – but it
has given me an idea of
how to create sleeves.
It was hard getting the
pleats even in the skirt
section of the dress – I will
have to include a lot of
pleats to make sure my
dress is ‘puffy’ enough.
.
The dress follows the current trend
as it has a skater dress style, the
sleeves contrast with the colour of
the dress. It reflects the Baseball
jersey trend and adds a sense of
preppiness to the punk style making
it light hearted and not too serious.
This is my final design, I
incorporated two of my developed
ideas into one. This dress will be
made from medium – light cotton
and have PVC leather on the
sleeves. Studs will be sewn onto the
and the skull on the back will be cut
into the fabric using CAD designs. It
is a skater style and has an elastic
waistband, therefore there is no
fastening.
Photoshop
colour ways
Commercial pattern
I scanned my Final design into the computer, this meant that I was able
to open it up onto the Photoshop programme. Once I had opened the
design onto the programme I erased the pencil marks to create a clean
finish I then filtered in a variety of different colours so I was able to see
what looked best. In the end I chose the grey one.
In am going to adapt the pattern
above – for a simple skater dress, by
adding in three quarter length
sleeves and making the neckline
higher and taking out the belt.
Manufacturing specification
Decorative Techniques:
Laser Cutting
Studs
Tools:
Sewing machine
Fabric scissors
Over locker
Sewing needle
Measuring tape
Laser cutter
Seam Allowance:
- 1.5cm
Stitch Detail:
Straight stitch
Invisible hand stich
Over locking
Skirt pieces
Processes:
Cutting
Sewing
Transfer printing
Ironing
Facing
Hemming
Over locking
Laser cutting
Construction Detail:
Sew darts of bodice and facing
Sew bodice and facing together
Sew shoulder piece together with invisible stitching
Sew skater skirt
Sew skirt to the bodice
Sew studs
Sew zip
Laser cut a skull shape into he back of the bodice
Over lock the hem of the garment and all over the garment
Fabric Detail:
- Soft/light cotton for bodice and skirt
- Elasticated leather for the sleeves
Component detail:
Zip
Cotton thread
Studs
lay plan
Bodice of
dress
Care Label:
Flow chart of
manufacture
Risk assessment and quality
control
yes
Start:
Sew the skirt to
the bodice
no
Plan making of the
dress
Over lock the
edges
Find the pattern
pieces
Sew the pieces of
the skirt together
no
Are the
pieces
correct?
Sew the pleats
The quality checks that I will do will make sure that
my dress has been made to a high standard using
the risk assessment, also I will make sure I'm
wearing correct safety gear to prevent accidents.
Something I will defiantly wear is a fimble.
Have they
been
sewed
straight?
yes
Over lock the
edges
Feasibility of design:
The design of my dress is quite simple therefor it could easily be
reproduced a number of times for a mass market, however the studs on
the sleeves would need to be placed in by hand using special skilled
no
worker.
Sew the edge of
the sleeves to
create a tube.
Pin the sleeves to
the top and bottom
of the shoulders
yes
Yes.
Cut out the pattern
pieces
Is there an
equal number
of pleats on
each side?
no
Pin the pattern
pieces of fabric
together
using the
directions pin
the pleats in the
skirt in place.
Cut them out
Sew the shoulders
and sides together
Sew them in
place.
Sew them in
Cut them to size
no
Are they
the same
length?
no
Safety features:
no
There are no buttons or small attachments on the dress
that are small enough to be a choking hazard, there for
they will not be a choking hazard to small children if they
yes
Pin the skirt to the
length you want it
no
Are the
aligned ?
no
Yes.
Marks the darts
on the bodice.
no
Is it the
same
length all
the way
around?
yes
Pin them in place
fall off.
End.
yes
Are the
right
sides
together
Risk of health and safety of people:
The risk of health and safety of people is very small this is due to a
number of measures which will prevent a high risk to health and safety.
These measures included wearing a thimble and steal toe caped boots
which will help prevent accidents whilst hand sewing and using sewing
machines.
no
Hem the skirt
using a snip
stitch.
Can it be
seen
from the
front?
yes
Risk to the environment:
The risk to the environment for my garment is air miles as I
had to order accessories from a long distance, also the
material for my sleeves is no bio degradable which means
that it cant be recycled and will stay in the land fill without
breaking down for many years.
Photo diary of manufacture
Step 2:
Step 1:
I had to sew darts into
part
my
I cutthe
out thebodice
pattern pieces
from of
the lay
plandress, so I had to
and pinned them to my material. Then cut
them out, some of the pieces had to be cut
on fold so I folded the material then laid the
edge of the piece onto the fold then cut it.
This made it double the size.
Step 2:
I had to sew darts into the bodice part of
my dress, so I had to pin a tack the darts
in place the sew them.
Step 3:
After the darts had been sewn into place I
used the laser cutter to cut out my pattern
onto the back of the dress, my design
changed slightly as I added the year ‘1975’
next to it as this was the year where the punk
fashion first came into trend. Then I added
lace onto the back of the cut out pattern.
Step 4:
I pinned my skirt pieces to the material I cut
them out, then I pinned the pleats in place,
using the guide from the pattern pieces.
Pinned pleats
Step 5:
Cutting out the skirt pieces I sewed
them all together then over locked the
inside edges. I then sewed the sides,
and shoulders of my bodice together
and over locked the inside edges.
I got my pattern pieces from a commercial
pattern that I brought from a website. The
brand of pattern pieces I sued was called
simplicity and it was designed by Cynthia
Rowley. I used the pattern pieces for the
design called ‘dress A’. This is because it was
the closest to my design.
Step 6:
After pinning all of the pleats in place I
sewed the skirt to the bodice then over
locked the edges, then I took out of the
pins.
Step 7:
After I had sewn the bodice and
skirt together I cut out some
facing to sew to the inside of
the neckline to give it a tidier
edge
.
Step 8:
Once I had attached the facing to the
inside of the neckline I cut out my sleeve
pieces from leather, then I sewed the
edges together leaving two holes at the
top and bottom . I then pinned the sleeves
into the shoulder hole of the bodice and
sewed them into place I then over locked
the edges and then cut the sleeves down
to size.
Step 9:
Afterwards I screwed 5 studs onto
each sleeve in a line. I left 2 inches
of space between each stud.
Step 10:
I had to hem the garment to the length I wanted this
I done this by using a sewing needle and thread and
doing a slip stitch so it cannot be seen from the
front.
Consumer feedback
I asked a potential client and model of my garment, Yasmin aged 16 what she
thought. “I think the dress is really practical because the colours can go with any
: it casually or spice it up for a
outfit its very comfortable because you can wear
party. Also I really enjoy it because it makes me feel like a punk, and I feel like I'm
back in the 1975. I really like the length of the skirt however I feel it can be too
short especially if it was a windy day it would blow up, also I feel that the lace was
a bit irritating and would suggest and different material.”
Would you wear it to a festival?
Yes – I think its good enough to be worn day and night – the material is very ‘day’
but the leather arms are really going out.
Final Product and Client Feedback
What is your favourite part of the dress?
I really like the laser cut pattern on the back, and the lace you have put behind it –
it looks really punk, and it brings another fabric into the dress.
what do you think I could improve?
I think there could be some more studs on the shoulders and down the sleeves. I
think this would make it look lots more punk.
Name
Age
Colour
Shape
Theme
Overall
Comments
Anita
16
8/10
7/10
8/10
8/10
“I Think That the dress is
really awesome, I really
like the contrast of
colours
Gabriella
16
5/10
9/10
7/10
7/10
“The colours are a bit
bland but I love the
shape”
Lara
16
8/10
8/10
9/10
8/10
“I love the design on the
back of the dress it really
reflects the punk theme.”
Sophie
16
7/10
8/10
8/10
9/10
“I love it, its on rend,
comfortable and not too
dressy to wear during
the day.”
Evaluation against specification
Customer:
My garment would appeal to quite quirky indie girls. As it
reflects the theme of punk/ soft grunge.
Cost:
The cost of the materials and to make the dress were
reasonably cheap compared to other dresses, at £50.
This fits my choice of shop as I would like to sell my
dress in a high street shop.
Function:
The product will be required as a garment for a music
festival for young people in the summer. However I feel
my dress would not be suitable for the summer and the
material is thick and heavy and would be more suited for
autumn or winter. I think my garment is suitable for music
festivals as it fits the trend of preppy as it reflects a
baseball jersey it also reflects the soft grunge, indie trend
which commonly seen at festivals.
Size and Shape:
I made my garment to be a size 12 in the UK and size 10
in the USA. I chose these sizes as they are the most
common sizes which are brought at high street shops
and are also the most common sizes of the ages of the
people in my target market. The stretch in the dress
however means that people don’t have to be exactly that
size to fit into the dress.
Environmental:
The dress is not made of 100% natural materials and is
actually non bio degradable, this is a problem and it
means the material of my garment wont decay and once
thrown away will be in the land fill for many years.
However the material I used for the sleeves is made from
fake leather which means no animals were harmed to
make it.
Safety:
The Fake leather is flammable so I will make sure to keep
it away from any type of open flame.
Materials and Processes:
The product is made from jersey cotton it has no
fastening, it has a lot of stretch in it so it gets
pulled over the head to be worn. To be made it
needed, a laser cutter, a sewing machine, a
screw driver and an over locker, it also needed
interfacing
Aesthetic:
The garment I have produced is a skater dress, with a jersey
cotton bodice and skirt with faux leather sleeves. The jersey
cotton I have used is a faded grey I chose it because it add
stretch to the garment so the person wearing it can move freely. I
chose to do the sleeves in a different material because the
contrasting colours resemble a baseball jersey type style which is
on trend at the moment. If I were to change the dress I would
used lighter materials as the dress is quite heavy.
Testing against specification
Topic
Specification points
Test Carried Out
Result
Alterations?
Purpose
To provide a convenient festival inspired
garment for an average young high street
shopper.
Survey of target market
I was able to complete a client profile
on my aspirational client, and used a
range of different fabrics to make my
garment sustainable for the high
street.
I would make my garment more
appropriate for the summer
festival season by using lighter
materials.
Market
Young women aged 16-21 who like attending
festivals and shopping at high street shops.
Survey of Target Market
I created a simple but edgy design
which slightly reflects the theme for
the girls who don’t have the
confidence to wear a full punk styled
outfit.
I would perhaps add a few more
punk elements
Aesthetic
Needs to have contrasting colours
Mood boards for the different
festivals and also the different
punk and soft grunge trends.
I used the colours grey and black to
create a contrasting design to add a
bit of edge to a simple design.
I would probably use bright
colours next time and the grey
and black made the garment
seem quite dull in comparison to
other garments on the market.
Fabric
Requirements
Needs to have a stretch in it so it can be
pulled over head.
Fabric analysis – I went to a
fabric shop and looked at
different cottons and types of
leather to see which has the
best stretch and were more
appropriate for my design
Following my analysis I was able to
chose two good fabrics that were
appropriate for my garment
Ideally I would have used PVC
leather as that had the most
stretch and was more
appropriate.
Construction
Product must manufactured with correct
tolerances in place, and to the highest quality
Quality control checks
throughout the manufacture
to ensure the garment was
made to the highest standard
I cut my fabric with a 1.5 cm seam
allowance to ensure the garment
would be the correct size. This has
enabled it to be fit for a size 10 female
for which it was required.
If I were make the dress again I
would like to have ensured I had
equipment like laser cutters and
an over locker to ensure the
highest quality product.
Production
The garment will be created as a one off
production but will be adapted to enable
large scale batch production to be sold
internationally religion stores and online.
N/A
I made a garment which required little
embellishment that needed to done by
hand. This means that it could be
easily be adapted for batch
production.
I would adapt the processes such
as laser cut the bodice, which will
be a quicker process making it
more effective for batch
production
Quality Control
Quality control checks need to be completed
at every stage to ensure the garment is being
made correctly to the highest standard
throughout the manufacturing process.
N/A
Throughout the manufacture I
checked the quality of my garment
meaning that it is made to highest
standard.
i would use an external person to
double check the quality of my
garment throughout the
manufacture also.
Safety
The safety checks need to be put in place at
every stage and the potential hazards
identified at every stage to prevent any
accidents and/ or injury's occurring.
N/A
Quality control checks and clear
knowledge of how to use machinery
as well as taking caution during
manufacture to avoid any injuries.
I would use an external person to
double check and oversee that
safety precautions is being
carried out effectively.
Comparing
to existing products
This dress is from ASOS.com it is currently on the market for £14.99 so
it is a lot cheaper than my garment. It is very similar to my garment as
it is made from a grey jersey cotton and has contrasting sleeves
reflecting the current trend of baseball jerseys. They style is also very
similar to my dress as it is a skater dress style and is above the knee in
length. However my dress is different to this one as it has studs on the
sleeves, and also has shorter sleeves.
This dress is from Topshop.com it is priced at £29 so again is quite a lot
cheaper than my dress. This dress is a smock dress, it has a similar
shape and style to my garment. This dress also has a similar length to
my dress. However my dress is different as it has cut outs on the back
also because it has contrasting sleeves with studs on and is a lighter
shade of grey.
I think my dress is more unique then the topshop and the ASOS
dress because of the amount of embellishment I have used.
Overall I am really pleased with the finish of my dress – I think it
reflects the theme well. And would make the wearer stand out at a
festival.
If I was going to make improvements I would add ore studs and
make it out of a slightly darker grey material. I think I would laser
cut out the ‘1975’ to make it more accurate – because it is a bit
wonky, because I cut it by hand.
My dress
Cost to
make
Labour
Costs
Retail Price
Profit
£30
£20
£70
£20
Bibliography…
www.vogue.co.uk/fashion/trends
-I used this website to gather current and up to date information on trends, which is
essential for me to ensure my designs are on trend and will be successful when on the
market.
www.viviennewestwood.co.uk
-I used this website to gain inspiration for my designs and get a feel for the
style of the designer, and to gather some background information of the designer.
www.urbanoutfitters.co.uk
-I used this in an combination with shop report to create a correct feel
for the shop, and its style to ensure that my product fits in.
www.asos.com
www.topshop.com
www.brandymelvilleusa.com
-I used these websites to get an idea for clothes that are currently on the market, and to
gather inspiration for my designs