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2016 Media Kit
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Welcome to the Telegram & Gazette
[
In a world of increasing advertising options,
newspapers continue to be the most trusted
medium and the top choice for shoppers.
We offer a comprehensive selection of
quality digital and print products to help
grow business and more easily navigate the
market’s competitive media landscape.
Worcester County’s premier daily newspaper
since 1866, the Telegram & Gazette has set the
standard for innovation while maintaining
the integrity of its products. With awardwinning reporters and photojournalists in the
community every day, the Telegram & Gazette
and its website, telegram.com, provide
unparalleled local news coverage in Central
Massachusetts. In 2015, the Telegram &
Gazette won 70 awards of excellence from the
New England Newspaper & Press Association
representing news, advertising marketing and
circulation.
From the printed daily Telegram & Gazette
and Sunday Telegram, to weekly publications
across the county, and websites,
telegram.com, mobileTG.com and
telegramtablet.com, there are multiple
ways to deliver your message. In addition,
the T&G publishes Worcester Living,
a quarterly lifestyle magazine for
Central Massachusetts.
The Telegram & Gazette
is proud to be part of
GateHouse Media.
Economic Outlook
The U.S. economy continues to improve and local markets mirror this
progress. Here are some of the top trends:
The Real Estate Market
Median Sales Price of Existing Homes
In addition to recent increases
in home sales, the median sales
price has
increased
significantly
over the past few years.
Source: National Association of Realtors
* Jan-June average
2012
$176,800
2013
$197,100
2014
$208,300
2015*
$215,700
Retail Sales
Retail Sales have been on an
upward
trend since 2009.
Annual
Retail Sales
$2,641
$2,727
$2,868
$2,980
$3,083
$3,191
(in Billions)
2009
2010
2011
2012
2013
2014
Source: National Retail Federation
The unemployment rate has been
Unemployment
steadily decreasing.
We can help guide
your business
through these positive trends and take advantage of the improving
economy by reaching your most desirable potential customers.
[
[
Market Profile Worcester County, MA
Total Adults 634,436
•
Gardner
Gender
Men
309,726 49%
Women
324,710 51%
•Fitchburg
Boston
Worcester
•
•
Shrewsbury
Worcester
Age
18-34
35-44
45-54
55+
179,21028%
101,370 16%
125,79720%
228,059 36%
Education (adults age 25+)
College Graduate
235,429
Some College, no degree 100,190
High School Graduate 158,289
Other
57,538
Springfield
Total Population
813,822
Total Households
309,007
Average Household Income
84,799
$
43% 18%
29%
10%
Total Households 309,007
Home Ownership
Own
Rent
204,92766%
104,080 34%
Household Income
Under $35,000
$35,000-$49,999
$50,000-$74,999 $75,000+
86,868 28%
35,511 11%
51,436 17%
135,19244%
Children at Home
104,31634%
Source: 2015 Nielsen - Worcester County, MA
Consumer Expenditures
Total Annual Consumer Expenditures
for the Market
$
(in millions)
19,265
Key Consumer categories
Expenditure
(in millions)
Apparel and Services
$1,511
Contributions
$588
Education
$1,019
Food at Home
$2,077
Food Away from Home and Alcohol
$1,568
Health Care
$1,801
Household Furnishings & Appliances
$845
Housing Related Expenses
$1,949
Personal Care Products and Services
$372
Pet Expenses
$227
Sports & Entertainment
$2,259
Transportation & Auto Expenses
$3,848
Average AnnualConsumer
Expenditure (per household)
62,345
$
Source: 2015 Nielsen - Worcester County, MA
The Telegram & Gazette will help
you increase your sales.
[ [
Reach
Print
& Digital Reach
51% of Total Adults
The Telegram & Gazette
delivers over
50% of Men
317,500
51% of Women
54% of Adults Age 18-54
shoppers,
60% of Adults Age 55+
55% of College Educated Adults
which is
45% of High School Graduates
51%
50% of HHI under $50,000
51% of HHI $50,000+
55% of Homeowners
of the market.
45% of Families with Children in the Home
Source: Scarborough 2015 R1 db, Worcester County adults;
INA+ Audience (past 7 day print, past 30 day digital)
Digital Traffic
telegram.com
Average Monthly Traffic
Page Views
Unique Visitors
8.2 Million
1.1 Million
Source: Google Analytics & Omniture, Sept. 2014-Aug. 2015
The Telegram & Gazette
reaches
your most profitable
customers.
Multi-Media Solutions
The Telegram & Gazette
is the
for your customized solution.
one source
December 2013
Community
TH E LI FES TY LE MAG AZI NE O F CENTR AL MAS S • S P R I NG 2 0 1 4
Guide
OUR HOUSE
Updated
Colonial
with ideas
to steal
FOOD&WINE
Satisfying
a sweet tooth
115 Top Doctors
TRAVEL&LEISURE
Rent a boat
at Quabbin
Doctor Recommended Physicians
of Central Massachusetts
HOME&GARDEN
Meet Four Local Doctors
Small house,
big savings
and the motivation that drives them
BRCA Testing
www.worcesterliving.com $4.95
Angelina Jolie got it, should you?
Fighting Cancer with Food
Economic Driver
What’s New
SPRING 2014
Sun shines on Leicester’s prospects Page 8 College project turns into startup Page 9
Business
matters
CENTRAL MASSACHUSETTS
July 6, 2014
An Advertising Supplement of the Telegram & Gazette
telegram.com/business
A publication of the Telegram & Gazette
SECTION D
SPRING 2014
2014
SPRING
2013 First place Business Section, NENPA
ALL-STARS
Abandoning
bricks
Stores shutter their
brick and mortar stores
and convert to online
sales only
Pages
12-13
BƒSEBƒLL
NEIL O’CONNOR
OF STATE CHAMPION
LEOMINSTER HIGH
Inside
SPORTS
Marking 50
years of service
Big ideas for
small spaces.
Page 4
Page 5
sunday
FOOD • HOMES • ROOTS • CONSUMER • CALENDAR • PUZZLES • TELEVISION
telegram.com/living
SUNDAY, JULY 6, 2014
LAURA PORTER
Off the beaten path of
Cape Cod
O
THE ASSOCIATED PRESS
Boston’s Jonathan Herrera, center, celebrates his game-winning RBI single with teammates Xander Bogaerts, left, David Ross (3), Koji Uehara, second from right, and Mike
Napoli, right, in the ninth inning of Saturday’s first game.
Despite record, Lester
deserves All-Star nod
T
Turn to Soccer/Page C4
By Bill Doyle
Out & About
Tight fits
Sizzling
recipes
July Fourth
picnic from
the past
Closer to home,
Quinns switch roles
TELEGRAM & GAZETTE STAFF
Homes
Food
Dispatches from
the home front
he Red Sox have
a place Major League
several advisors,
Baseball left about 40
from numbers
years ago. In Orman’s
revolutionary Bill
world, parents don’t coJames to the wouldsign loans for their chilbe Lieutenant Goverdren no matter how
nor of Rhode Island,
much they love them beJeremy Kapstein.
cause it’s a lose-lose
It’s a good thing Suze
proposition.
Orman is not one of
So it is with the Sox
Bill
those consultants, be- BALLOU
and Lester. If they recause she’d make
sign him for close to
Baseball
sure the Sox don’t
what he can get somebring Jon Lester
where else, it will be for
back after this season.
too much money and for too
The problem with Orman is
that she lives in the real world,
Turn to Ballou/Page C3
than it is playing,” Fran said.
“You want it so bad for him.
When he hits good shots and
maybe doesn’t get rewarded and
then he gets frustrated, you
want to offer your advice. Sometime he heeds it and sometimes
he doesn’t.”
Owen trails first-round leader J.C. Guthrie of Shirley and
Wedgewood Pines CC by seven
shots. Frank Vana of Marlboro
CC and Matthew Leger of Oak
Turn to Amateur/Page C5
After sweep against
Cubs, Sox get split
GO!
ne hundred years ago, it was
so easy.
The Fourth of July picnic
gathered friends and family on a
sunny summer’s day.
Everyone sat around eating
and talking while the kids played,
using their bodies and maybe
even their brains.
Cooling off meant sitting in the
shade or a dipping into a nearby
body of water.
The menu was simple: Fried
chicken, bowls of potato salad and
coleslaw, corn on the cob, layer
cake and watermelon.
Lemonade in jelly jars, handcranked ice cream packed in rock
salt.
All of it was set
out on picnic tables for the day
in the shade. Everything
was
homemade; everyone invited
ate it unless
someone’s mother would let her get
away with skipping
the vegetables; no one died.
OK, it wasn’t all idyllic. The
women undoubtedly did 100 percent of the hard work, without any
mod cons, and a kid whose leg got
infected from a cut couldn’t be
saved with antibiotics.
Just because children couldn’t
disappear into the virtual world of
electronic fantasy and the food
chain hadn’t been polluted yet
didn’t mean life was all roses.
The early 20th century had a
long list of social ills that more
than matches our own.
Still.
I’d kinda love to invite a bunch
of people over and make that
menu.
For starters, though, my own
kids (vegetarian; gluten-free;)
wouldn’t eat anything. And some
of my dearest friends have serious
dietary restrictions (gluten, lactose). Someone would be sure to be
in the middle of a juice cleanse.
And then there’s the need to
address the disparate needs of the
vegan, Paleo-following, no-whitefood-consuming, nut-allergic.
Let’s take the fried chicken, for
starters, circa 2014.
First of all, it’s chicken, an animal, and it was raised not in
Grandma’s backyard coop but in
inhumane
circumstances,
crammed into disease-ridden pens
and fed a combination of bad food,
chemicals and antibiotics.
Frying it (frying! No one eats
fried food anymore) involves
dredging it in an egg coating (see
chicken, above) and then in white
flour: made of wheat, doused with
pesticides in the field, and
stripped of all nutrients in production.
If you can get past all of that,
the old-timey cooking fat was lard.
Also an animal product, this one is
pure trans-fat; it practically defines the category.
OK, forget the fried chicken.
Let’s try the vegetables.
Potato salad involves potatoes.
Potatoes are carbs. Carbs are bad.
Cross this item off the menu.
Coleslaw: Much better. Cabbage is one of the healthier, crucif-
T HU R SDAY, J U N E 12, 2014 • T ELEG R AM & G AZET T E
Red Sox
Orioles
By Bill Ballou
TELEGRAM & GAZETTE STAFF
BOSTON — They are like an
old lawn mower, the 2014 Red
Sox.
Pull the cord one day, they
start right up. The next day, it’s
nothing but coughing and sputtering. No consistency, no momentum. Time for a new mower, don’t you think?
The Sox’s inconsistency
went beyond day-to-day on Saturday, moving on to afternoonto-night. They had an inspiring
3-2 victory in the day game of a
3 4
2 7
doubleheader
versus
the
Next game: Baltimore Orioles, winat Boston, 1:35 p.m. ning in the
ninth inning.
NESN.
Your today,
guide
Boston
followed that with a deflating 7-4
to the
loss, blowing a 4-2 lead along the
way.
weekend
The night game belonged to
Nelson Cruz, who had a careerahead
high five hits and missed hitting
THE ASSOCIATED PRESS
Red Sox starter Jon Lester
throws a pitch in the first inning.
for the cycle by a foot or so.
That’s how much he was out by
in the eighth when he tried to
Turn to Red Sox/Page C3
A day at
the office
Prendiville leaving
long Pioneers legacy
B
CHRIS CHRISTO
Fran Quinn, right, offers advice to his son Owen during the first
round of the Worcester County Amateur at Kettle Brook GC.
ill Prendiville’s
record as St.
John’s High golf
coach is so incredible
you almost have to
read it twice to believe it.
In his 42 seasons
as golf coach at St.
John’s High, his
Bill
teams compiled 624
DOYLE
victories, only 69 lossGolf
es and 22 ties. They
also posted 13 undefeated regular seasons, won 24
Central Mass. championships
and captured seven state cham-
TABLE HOPPIN’
Taste of
Shrewsbury St.,
Page 4
3
Some lesser-known
spots worth a visit
5
By Madeline Bilis
SPECIAL TO THE TELEGRAM & GAZETTE
S
ummer vacation on the Cape is always enjoyable, even while fighting other families for the best spot on the beach. But if the idea of crowded T-shirt
shops doesn’t sound appealing this year, there are a few less known gems
to be explored.
telegram.com
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Eastham
Dennis
Barnstable Yarmouth
Orleans
Brewster
Harwich
4
Mashpee
Falmouth
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3 Cape Cod
Lavender Farm
41 Weston Woods Rd.
College Light Opera Company
58 Highfield Dr.
Turn to Doyle/Page C5
MUSIC
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DIGITAL SOLUTIONS
Wellfleet
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Turn to Cape Cod/Page G8
MOVIES PAGE 2-3 • RESTAURANTS 4-6 • 10 THINGS TO DO 8-9
EVENTS 10-11 • MUSIC 12,14 • STAGE 14
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Great Island Trail
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French Cable Station Museum
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The Cape Cod National Seashore is no secret, but with
sites extending from Chatham to Provincetown, it’s
hard to know where to start exploring. Begin with the
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5
GREAT ISLAND TRAIL — GRIFFIN ISLAND ROAD,
WELLFLEET
‘Movies on the Common’
begins June 19,
Page 13
www.zorbastaverna.com
Provincetown
SCARGO TOWER — SCARGO HILL ROAD, DENNIS
Scargo Tower is a favorite among locals and offers breathtaking panoramic
views of the Cape Cod coastline from the Bourne Bridge to the tip in Provincetown. Atop Scargo Hill, the highest point in the mid-Cape, the tower is a free alternative to the Pilgrim Monument in P-Town, with fewer steps (and fewer
tourists). A metal spiral staircase leads to the viewing area.
The 30-foot-high lookout is the third to be built on the hill by the Tobey family, after the first two wooden towers were destroyed in 1874 and 1900. The current tower, made of stone, has remained unscathed since 1901. The tower was
given to the town of Dennis in 1929 by the Tobeys in honor of their ancestors
who settled in Dennis in 1678.
Turn to Porter/Page G8
Perfect Place to Treat
Dad for Father’s Day!
2
1
pionships.
How did Prendiville’s
teams win so often?
“Good players,”
Prendiville answered.
“There’s no secret there.
If you have the horses,
just stay out of their
way.”
Prendiville is softspoken, modest and unassuming. His next
boast will be his first,
but he’s correct in saying he’s coached good golfers.
Worcester
playwright debuts
comedy at Calliope,
Page 7
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A summer primer on
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Step ahead, back
WORCESTER COUNTY AMATEUR GOLF
PAXTON — Last month at
the U.S. Open, Owen Quinn had
the time of his life caddying for
his father Fran.
On Saturday in the Worcester County Amateur, Fran returned the favor. Fran carried
his son’s bag for the first time
and Owen shot an openinground, 7-over 79 at Kettle Brook
GC.
“It’s way harder caddying
Netherlands,
Argentina
advance
to semifinals,
Page C4
150 Shrewsbury Street
Boylston, MA 01505
Open 7 Days a Week
SUNDAY, JULY 6, 2014
By Carl Setterlund
CORRESPONDENT
Interest in soccer always
spikes in the United States every four years, but even its detractors can’t argue that with
each World Cup cycle the
sport’s popularity reaches new
heights.
An estimated 16.5 million
people tuned in to ESPN to
watch the Americans fall, 2-1, to
Belgium in overtime on Tuesday. That number fell just short
of the record 18.2 million who
watched the U.S. play Portugal
on June 22.
While the Portugal game was
played on a Sunday, the 4 p.m.
weekday start against Belgium
helped break another record
with 3.5 million people watching online at WatchESPN.
For Martyn Bowden, who
founded the Sutton-based Fuller
Hamlets soccer club in 1968, it
was the culmination of a life’s
work of promoting his sport.
“Seeing those fans in the center of cities (at viewing parties)
really makes me feel — I could
have had no idea that this sort of
thing was going to happen,”
Bowden said. “It took nearly 50
years, but it’s been miraculous
in its growth.”
Worcester was one of those
cities, drawing a respectable
crowd to a public viewing party
at City Hall Plaza for the
U.S.-Belgium match.
In Boston, Mayor Marty
Walsh hosted a watch party for
the U.S.-Germany game on June
26. After attracting a crowd estimated to be several thousand
strong, Walsh held another
viewing party for the Belgium
match — getting help for both
events from the New England
Revolution.
Chicago, the headquarters of
the U.S. Soccer Federation, is
believed to have held the largest
watch party with the Chicago
Tribune reporting 28,000 people
flocking to Soldier Field on
Tuesday.
“I think the enthusiasm for
this World Cup has exceeded
any other the U.S. has been a
part of, with the possible exception of 1994 (held in the United
States),” said Revolution general manager Mike Burns, a Marlboro native and a former national team player.
Burns was a member of the
U.S. team for the 1994 World
Cup, which still holds the record for attendance with the
country’s largest football stadiums often selling out with an
average of nearly 70,000 watching each match.
Burns said the U.S. team’s
competitiveness, boosted by favorable start times, resulted in
must-see TV.
“The drama of the games,
and I think certainly the times
of the games has helped,” said
Burns, who pointed out that the
four World Cups between 1994
and 2014 took place in France,
South Korea/Japan, Germany
and South Africa, which included game times that were often
inconvenient for the American
audience.
But is soccer merely a quadrennial phenomenon or are
the ever-increasing viewing
numbers an indicator of the
sport’s continued domestic
growth?
Jason Dewhurst, a British
transplant and the founder of
the highly touted FC Stars of
Massachusetts soccer club, feels
it’s the latter.
“From when I first moved
World Cup
Get the score telegram.com/sports
Sport’s growth
is ‘miraculous’
C
SECTION
Success
boosts
soccer
in US
Fuller RV Sales & Rentals
Baseball . . . . . . . . . . . . . . 4
Softball . . . . . . . . . . . . . . 7
Boys’ lacrosse . . . . . . . .10
Girls’ lacrosse . . . . . . . . 12
Boys’ track. . . . . . . . . . . 14
Girls’ track . . . . . . . . . . . 16
Girls’ golf . . . . . . . . . . . . .18
Boys’ tennis . . . . . . . . . . 19
Girls’ tennis . . . . . . . . . . 20
Volleyball . . . . . . . . . . . . 22
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&Que
Que
Tuscaloosa,
Tuscaloosa,Alabama
Alabama
September
September25−26,
25−26,2015
2015
Free
FreeAdmission
Admission
Sales collateral
Email ads
Live Longer, Stronger
Look Younger.
More Muscle
Stronger Bones
Less Time Exercising!
A lot of Health and Fitness facilities talk a good talk about their
equipment, staff and flooring but at Abstract, our mission is for
YOU to Live Stronger, Longer! It’s not about us-It’s about you!!
Save Time- Live Stronger- Look Younger - No Contracts- Private
Training.
So lets talk a little about what Health and Fitness benefits a new
client should expect:
Fat Loss
As you will see below, we are losing muscle every year of life
after the age of 25. We are becoming fatter as people and a
nation. According to the newest statistics over 81% of America is
overweight(over fat). This is not a good thing.
At Abstract we help our clients lose as much as 22 lbs. of fat in
only 8 weeks! This is a huge change when you understand that
10 lbs. of fat is the size of a basketball. Through proper exercise,
diet, motivation and accountability our clients lose on average 2
1/2 pounds of fat per week with only two 15 minute workouts. This
is a total training time of just four hours over two months. When
looking for changes in the body remember, it’s not about how
much exercise, it’s about good exercise!! (Please see our Abstract
Challenge page for latest winner!)
New Lean Muscle
As we age we lose muscle,in fact, according to research, we lose
it at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of lean
muscle per decade. This loss of muscle drops our metabolic rate
by 7% every 10 years. Ever wonder why you seem to eat the
same or less as you did when you were 25 but the fat still comes
on? What is the answer to this old problem? Less calories burnt
because we have less lean muscle. By the way, this is a factor of
disuse not aging.
Our clients will see a change in their bodies very quickly. In fact,
usually within 6-8 weeks(if the client comes in with the right
attitude)most will see an increase of 3 lbs. of lean muscle. New
muscle will make a very dramatic change in not only how they
feel but also on their metabolism. This new muscle will equate to
an increase of around 100-130 more calories burnt at rest and a
reversal of years of loss! More muscle will allow our client to lose
fat faster and keep it off.
Stronger Bones
People after the age of 25-30 begin to lose bone at a rate of 1%
year. In just 10 years we will have lost 10% of our bone density.
Most of us have heard about this condition, it has become almost
epidemic, this is called Osteoporosis. Thats the bad news.
The good news is that through proper exercise(Abstract
strength training progam) people like you can stop and
reverse this bone loss! Not only will their muscles get
stronger but their bones will also. Some of our
clients have seen an increase in bone density by
as much as 16% in less than a year! This new
bone helps our clients to take control of a vital
part of their aging process- helping them live
Younger and Stronger.
More Time!
Time is of great importance to all of us.
Life is going at an all time fast pace.
When looking at an exercise program
how many of us have 3-5 hours a
week to devote to getting in better
shape? If you are typical, your
lucky to just stay ahead of what
keeps being heaped upon you.
At Abstract Bodyworks
we save you time. How
would a weekly program
of only 30 minutes fit into
your busy life? How will an
exercise program designed
for you to achieve “3 times
the results in 1/10th the
time” affect the health goals
you have set for yourself?
Understand that this program
will build strength, new bones,
fight Type II diabetes and allow you
to save your important extra time for
other parts of your life!! As a matter of
fact, many of our experienced clients
train only 15 minutes a week. Now that is a
great Return On Investment!
Southern Precision Exercise & Body Works • 4926 NW 39th Ave. • Magnolia Parke • (205) 555-1212
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What our clients are saying...
“I am 59 years old, and I have been training at Abstract
Bodyworks for about 4 months. During this time, my
two weekly workouts took me less than 30 minutes but
they really changed my life. Infact, I am much leaner
and stronger than I was at 30! I can’t believe that I could
make such a difference in my health and fitness in so
little time.I have to say the Abstract program probably saved my life!”
John A.
“I am 39 years old and I weighed 275 lbs. and diets
had never worked for me. I certainly did not believe
that working out for only 15 minutes twice a week and
cutting my calories was going to work either. However
to my surprise’ “8 weeks” later on after completing the
Abstract Fat loss Challenge, I had lost over 30 lbs of fat!
The great thing is not only am I leaner, but I am much
stronger too.”
Todd B.
“I want to tell you about the great things that have happened to me by working out at Abstract. Since I have
been doing the Abstract exercise program I am not
losing ground i.e muscle loss, bone loss etc. I am growing stronger, not weaker and can still do all the things I
could do in my 20’s. I have more muscle, energy and I
feel younger. You can’t beat that for only 15 minutes
a week! The team at Abstract is now like part of my
family!”
Debra S.
T
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