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ITS magazine
ITS magazine The Magazine for Intelligent Traffic Systems I 1/2007 Intelligent Traffic Systems S The English patient Four years of city toll: the right therapy for London? Traffic jam’s on the air Life saving information as competitive advantage? Gray area of mobility Our aging mobile society challenges its children: how do politics and economy react to the demographic revolution? Editorial & Content Editorial Content 20 Focus Partners & Projects 4 Gray area of mobility The first ones to ring the alarm bell were mainly the actuaries, but today our Aging Society is widely discussed also in relation to traffic 9 Improving mobility conditions for older people in public road space Prof. Dr. Maria Limbourg presents concrete recommendations for our aging mobile society Dear Reader, You know the feeling? When I was last on vacation, this time in Ireland, it struck me that something was completely different to Germany. No matter where you looked – whether in a pedestrian precinct, by the side of the road or in the park – everywhere there were children, an amazing number of children. A scene that has become so rare in Europe, you can’t help but notice. And in this case the impression agrees with the actual statistics. With a birth rate of around 2.0, the Irish are the European champions in childbearing. In contrast, we Germans have reached an all-time low of 1.3, the lowest since 1945. The value in the eastern part of the country Traffic jam’s on the air 10 Shortcuts Some of Siemens’ recent traffic technology projects in Germany, Russia, Austria and the Netherlands Trends & Events 12 Looking backwards into the future The new Deutsches Museum Transportation Center (DMVZ) and its unique concept 14 “History unlimited” DMVZ Director Sylvia Hladky talks about the realization of a vision and the obstacles to overcome on the way 16 Off to the Middle Kingdom Intertraffic China 2007 opens the door to a gigantic market 17 In the best company The countries of the Arab world make their transport systems fit for the future 2 its magazine 1/2007 is even lower: 0.77, just above the Vatican City. This is accompanied by two further developments. Firstly, life expectancy continues to rise (by around 0.3 years per year), further accelerating the aging of society. Today already every fourth German citizen is over 60, while in 2050 it will be every third. Secondly, this Aging Society is more adventurous than ever before. According to a study by polis, the Society for Political and Social Research, 86 percent of over 65-year-olds want to live through a “fit and active old age,” while over half of those questioned were looking forward to “more time for travel.” Looking at such statistics, there is no doubt that we must get used to changing conditions and expectations in regard to mobility. But what will be the practical effects on vehicle equipment, the streetscape and the political decision-making process? What concrete recommendations can science offer to an aging society that wants to remain mobile? Our cover story will contrast these questions with some thought-provoking ideas. I hope you will enjoy reading about them, just as the other topics in your new ITS magazine. Kind regards Dr. Michael Ostertag 4 18 Gray area of mobility The English patient Mobility & Living Space 18 The English patient Four years of London city toll: does the widely discussed therapy reduce congestion and air pollution? 20 Traffic jam’s on the air Traffic information on the radio: its quality has a decisive influence on market share – and sometimes even on life and death Know-how & Research 25 Ready, steady, ... “Floating Object Data“: that’s the theme for the next round of the ITS Award, which comes with a €10,000 cash price Rubrics 26 Profile Dr. Paul Mathias, Inventor of the Year 2004 of Siemens AG: “Today’s ideas are tomorrow’s business!” 28 Imprint 22 How traffic bulletin quality influences dynamic navigation Summary of Dr. Urte Helling’s paper that was honored with the ITS Award 2006 1/2007 its magazine 3 Focus 4 its magazine 1/2007 Our aging mobile society challenges its children Gray area of mobility Aging Society ■ The inversion of the age pyramid is now being widely discussed also in the field of traffic. More and more experts are demanding a “Senior Citizens’ Roadworthiness Test” to protect our mobile society from oldies who may not be fit to drive. But who is going to protect these selfsame oldies from mobile society? 1/2007 its magazine 5 Focus “Above a certain age, it is in the drivers’ own interest to have their driving abilities checked regularly.” Karl-Heinz Daehre, Transport Minister of Saxony-Anhalt For Karl-Heinz Daehre, it’s all quite clear: “Above a certain age, it is in the drivers’ own interest to have their driving abilities checked regularly.” Checks would have to include reactivity, hearing and vision as well as the effect of any medication taken. This is needed as much for the senior citizens’ own safety as for that of other road users. Many traffic experts see things the same way. But hardly any of them does have the same chances to put these ideas into practice as KarlHeinz Daehre, who is not just anybody: he is the Transport Minister of the German state of Saxony-Anhalt and has just taken over the chair of the Conference of Federal and State Transport Ministers for a period of two years. He can be sure that his mission will be supported by high-ranking scientists. Is the lifelong validity of German driver’s licenses an anachronism in our Aging Society? One of those who regard the German idea of having a driver’s license for life as an anachronism is Professor Bernhard Schlag, Director of the Institute for Road Traffic Research at the Technical University of Dresden. “Other countries are going much, much further,” he says. In Italy, for example, drivers past the relatively low age of 50 can extend their driving licenses by five years only; and drivers older than 70 by no more than 6 its magazine 1/2007 three years each time – and then of course only after passing vision and reaction tests. Anyone who fails can tear up their license there and then. Everything OK: Idris Evans, 97, has passed the British senior citizens’ roadworthiness test But here in Germany, Daehre will also have to prepare for some headwind because the public process of opinion forming in that matter is not over yet – not by a long way. What in politically correct terms is known as a “Driving Fitness Check,” is colloquially given the rather disrespectful label “Senior Citizens’ Roadworthiness Test” by some of the parties involved in the debate in Germany. This is just a small clue of how this question has stirred up the conflict between generations as much as any other. Full vision? German traffic experts demand vision tests for older drivers and other safety measures The rifts between the opponents could hardly be any deeper. Some want to push all those who have reached pensionable age onto public transport, while others insist on their God-given right to motorized mobility. To justify their own point of view, both camps present statistical data and strangely enough, the statistics prove both of them right. For example, in 2003, according to data provided by the German Federal Office of Statistics, road users past the age of 65 were less likely to be involved in an accident than younger drivers. On the other hand, older drivers involved in an accident resulting in personal injuries were also the cause of the accident in the majority of cases. In the 70-75 age group, they were responsible for nearly two thirds of the accidents, in the higher age groups for more than three in every four. However, when it comes to softer arguments, it still looks like a draw for the time being. Even the grayest panthers do not dispute that as age increases, their senses become weaker, their motor function less reliable and their reaction times longer. But they are just as convinced that these handicaps are more than compensated for by their greater experience and well adjusted approach to driving. These conclusions cannot be simply ignored. In 2005, a study entitled “Mobility and Safety” was carried out by the Rheingold Institute, Cologne, on behalf of the petroleum company Aral. It proved that older drivers will often only get behind the wheel when the weather is fine, drive just short distances in an area that is well-known to them and avoid rush hours or motorways. But the study also provided facts that support the opposite view. Deficits in their physical abilities mean that senior citizens cause mainly certain types of accidents, particularly in complex situations where, compared to younger drivers, they are more likely to lose the overview of the situation. The Gray Generation is growing faster than any other group of potential voters and customers The discussion regarding driving fitness checks and the Senior Citizens’ Roadworthiness Test will presumably culminate during Karl-Heinz Daehre's term of office as Chairman of the Conference of Transport Ministers, but the inconvenient inverse question has not yet met with as much media interest. If mobile society wants to protect itself from oldies who are not fit to drive, who will protect those selfsame oldies from mobile society? Or put another way: what can be done, in political and economic terms, to make mobile life easier for older people? There is no doubt that the Aging Society issue ranks high on the agendas of our political representatives and the captains of industry, because the Grey Generation » Listen who’s honking: the seniors’ hearing is to be tested also 1/2007 its magazine 7 Focus The new seniors: Germany’s senior citizens a more adventurous and eager for travel than ever before is now growing faster than any other group of potential voters and customers in the country. In the year 2050, according to current forecasts, the proportion of those over 60 years old will amount to a third of the total population. Without the support of pensioners, governing will become more and more difficult. And even before then, selling will become much harder. “We expect that by 2015 every third car buyer will be over 60 years old,” says Professor Ferdinand Dudenhöffer, Director of the Center of Automotive Research at the University of Applied Sciences in Gelsenkirchen. But even so, crocheted covers for the roll of tissue paper on Grandpa’s rear parcel shelf will be rare, despite persistent prejudices. The new old folks are different, as Dudenhöffer is well aware. “They choose cars according to whether or not they are suitable for them personally – but also by whether or not they make them appear younger.” Industry insiders are confidently reckoning with a further rise in demand for sports utility vehicles (SUV’s) – vehicles that look like off-roaders but which can meet several items on the senior citizen’s wish list at the same time: they are easy to get into and out of, they have a raised seating position with good all-round view and usually a high level of comfort too, creating a wonderful feeling of security and adventure at the same time. 8 its magazine 1/2007 Hidden high-tech gadgetry is very popular with the older generation There is another sphere where older people want to have the best of both worlds. Modern driver assistance systems are generally popular with them. But not just because such innovations as night vision systems or parking sensors can help in precisely those situations where their age-related handicaps are particularly apparent. It is also because this high-tech gadgetry is usually not on show and thus does not give the vehicle the stigma of being a pensioner’s car. Here the industry has obviously investigated their customers’ sensitivities rather well already. For example, the new head-up displays that project the navigation system’s directional arrow onto the windscreen, avoiding the need for a risky glance downward, are not in any way marketed as assistance for old folks. Associations with the world of air transport seem to be more opportune: “Drive like a pilot flies,” is the title of the corresponding promotional video on the BMW website. Only then does one find out what it is actually all about – “Everything at a glance – including the road.” In the opinion of some experts, manufacturers have some catching up to do in another discipline. “Operating a vehicle should be as simple as possible,” insists Marion Steinbach of the German Traffic Safety Organization. “Car owners should not have to study thick instruction manuals to be able to adjust a car radio.” Whether the voice command systems advertised will actually bring advances to the operation of car accessories is open to doubt – and not just from those with a few more years behind them. Even computer savvy kids have been seen biting the handset when making calls to fully automated help lines. Not just inside the car itself, but also on the political level of mobility management, things need to change so as to integrate the constantly growing number of senior citizens more effectively into the world of driving, which is becoming ever more hectic and complex. In her paper on “Approaches for improving mobility conditions for older people in road traffic,” Professor Dr. Maria Limbourg of the University of Essen-Duisburg has set down the “Four E’s” of road safety management: • Engineering = planning and technical measures • Enforcement = legislative measures, control and surveillance • Education = educational measures and information campaigns • Encouragement = incentive systems Improving mobility conditions for older people in public road space In an in-depth research paper, Prof. Maria Limbourg from Duisburg-Essen University developed efficient “Approaches for improving mobility conditions for older people in road traffic.” An overview of some of her concrete recommendations: The intelligent combination of measures within these areas of intervention is certainly very important, but, according to Limbourg, it is just as decisive that all types of traffic are given due consideration in any package of measures to be initiated. “A dangerous pedestrian crossing,” claims the expert, “also represents an increased risk of accident for drivers.” The logical conclusion: “If one improves the conditions of mobility for one type of traffic, all other groups of road users also profit from it.” The catalog of recommendations assembled by the professor is thus very extensive. It includes for example surveillance of stationary traffic, in particular parked cars blocking sidewalks, bikeways and pedestrian crossings; reduction in the forest of road signs; traffic light switching programs leading to fewer conflicts, and the creation of a public transport system designed to suit senior citizens. Unlike attention-grabbing demands for a Senior Citizens’ Roadworthiness Test, such complex suggestions are, by their very nature, less likely to make the headlines. Nevertheless, one of Limbourg’s core recommendations has certainly attracted the attention of the general public: the reduction of the speed limit in built-up areas to 20 mph. « For pedestrians • Traffic space infrastructure adapted to the mobility needs of senior citizens (20mph zones, traffic calming, sidewalk ledges, raised pavement, pedestrian crossings with middle islands, narrowed street sections, pedestrian crossing aids, green phases sufficient for older pedestrians, acoustic traffic signals, wellmaintained sidewalks, lowered curbs, pedestrian zones etc.) • Speed surveillance in 20mph zones and on main arteries • Surveillance of stationary traffic (vehicles parked on sidewalks, bikeways and pedestrian crossings) • Driver education regarding senior citizens’ special needs and behavior as pedestrians • Education of senior citizens regarding the risks incurred by pedestrians in public street space For cyclists • Appropriate traffic planning measures (extensive and well-maintained networks of sufficiently broad bikeways, streets reserved for cyclists, traffic signals for bikeways, slowing-down of motor traffic, etc.) • Surveillance of stationary traffic (vehicles parked on bikeways) • Speed surveillance of motorized traffic • Media campaigns aimed at increasing the use of safety helmets by cyclists • Risk management education of senior citizens (danger prevention options for older cyclists) • Driver education regarding senior citizens’ special needs and behavior as cyclists For drivers • Slowing-down and simplification of traffic (speed limits suited to older people’s abilities: 20mph within builtup areas; speed limits on motorways) • Thinning out of the “forest of signs and panels” • Traffic signal switching programs that create fewer conflicting situations • Vehicles equipped for convenient use by senior citizens (e. g. driver assistance systems, extra mirrors or electronic parking assistance) • Education on the effects of age-related performance declines and medication on senior citizens' driving abilities • Regular medical and psychological check-ups required for driver license renewal • Encouragement of senior citizens to use public transport In public transport • Transport services designed to suit older users (routes more frequently served, low-entry buses, dense network of stops, etc.) • Effective protection against criminal assault • Timely training in the use of public transport networks The full text of the research paper can be accessed on the Internet at www.uni-essen.de/traffic_education/ alt/texte.ml/pdf/SeniorenSalzburg2005 as PDF and in html format. It was published in print in: Frank, H., Kalwitzki, K., Risser, R. and Spoerer, E. (Eds): 65 plus – Mit Auto mobil? In Motion – Humanwissenschaftliche Beiträge zur Sicherheit und Ökologie des Verkehrs. Volume II, AFN and INFAR, Cologne and Salzburg. 1/2007 its magazine 9 Partners & Projects First networked payand-display machine Memento: model of the first Siemens traffic light from 1924 Moscow ■ The city administration of Moscow is planning to have a fully networked parking system installed within the next four years. The goal of the project is to improve the traffic and parking situation in the Russian capital while creating an additional source of revenue for the public coffers at the same time. The first step on this path was the solemn unveiling of the first networked payand-display machine on Tverskaja 4 by Siemens CEO Dr. Klaus Kleinfeld and the Mayor of Moscow Yuriy Luzhkow in fall 2006. The GSM module integrated in the machine directly exchanges all relevant information such as parking duration and applicable fees with the operations center. Users pay their parking fees by means of smartcards, which can be recharged at dedicated cash-payment facilities. The pay-and-display system itself does not accept cash, resulting in Inauguration in Moscow: Siemens CEO Klaus Kleinfeld (2nd on l.) and Mayor Yuriy Luzhkov (3rd on l.) at the inaugural ceremony a reduced risk of break-in and theft. In addition, this eliminates the need for regular cash removal. By 2011, according to the authorities’ plans for the expansion of the system, the network will cover a total of about 43,000 parking spaces throughout the city. The required 1,800 pay-and-display machines will be connected to the parking control center via a wireless link. « “De Informatieve Weg” pilot project launched The Netherlands ■ Insights into the effects of real-time roadside traffic information on accessibility, conditions for nearby residents and safety are what the Dutch province of North Brabant hopes to gain with the pilot project “De Informatieve Weg” (the informative road) that was launched in late 2006. Siemens Netherlands has developed the INFORM platform, which provides far-reaching integration of a number of dynamic traffic management systems on a trunk road between Oosterhout and Dongen. If the project is a success the concept will be applied more broadly and possibly even serve as a trendsetter on the international level. The 12-month pilot project investigates the question if and to what extent the direct provision of information to road users, for example on current travel times, speed limit and actual speed, 10 its magazine 1/2007 approaching emergency services, faulty traffic lights, crossing cyclists or “tailgating,” will help increase road safety and promote smooth traffic flow. The Siemens solution INFORM is based on far-reaching integration of standard actuators and sensors (such as variable message signs, detection loops and speed sensors), five universal roadside stations and the traffic control system itself: a server that has a constant GPRS link with the roadside stations. The intelligent connection of different components enables the provision of road users with real-time information about a wide range of factors related to road safety and traffic flow. The information is displayed by specially developed roadside signs. These variable message signs use RGB LEDs to generate full-color images for different indications. « “INFORM“ informs: special display panels provide real-time data for drivers Dynamic LCD-based parking guidance system Bamberg ■ In an article published in the regional newspaper “Fränkischer Tag” on December 6, 2006, Bamberg was hailed as “a new member of the league of major Bavarian cities.” The day before, Bamberg’s Mayor Andreas Starke had inaugurated the new dynamic parking guidance system, which he considers to be an important building block in the city’s traffic development plans. He said that the new system would be a valuable promotion for the city’s retailers because the display panels also transported the message that Bamberg has ample space. The mayor also expects that the traffic burden on the inner city will be reduced thanks to the minimization of parking-related traffic. This will in turn enhance Bamberg’s attractivity for inhabitants, shoppers and tourists alike. In the Upper Frankonian city with its roughly 70,000 inhabitants, a total of 51 LCD display panels now guides drivers on the shortest possible route to free parking spaces in one of the four central parking garages and underground car parks, which offer 80 percent of the roughly 3,900 parking spaces available in the inner city. The system was implemented within only 16 weeks in cooperation with the companies Siemens and Dambach. « Traffic technology for new 160 kph test section Austria ■ A 12-kilometer stretch of the two-lane A10 Tauernautobahn in Austria, on which another “speed limit flexibilization” trial started in November 2006, has been equipped with state-of-the-art traffic technology. During the trial phase drivers are allowed to travel at speeds of up to 160 kilometers per hour (kph) – but only in suitable weather conditions: dry road surface, temperature of at least 4°C and visibility of at least 300 meters. As soon as these or other traffic-relevant conditions change, the allowed maximum speed is adapted correspondingly and displayed by the outdoor equipment. Siemens ITS supplied components for the outdoor equipment and the intelligent substation that calculates the speed limit on the basis of continuously updated parameters. « Digital trunked radio system speeds up buses Klagenfurt ■ Klagenfurt, the capital of the Austrian province of Carinthia, now benefits from an innovative acceleration system for public transport (PT) realized by Siemens. For the first time worldwide, the combination of a digital trunked radio system and an anticipatory traffic light switching program will be used to enable buses to cut down travel time by several seconds at every intersection. Especially on long routes, the resulting time savings for the buses of the Klagenfurter Stadtwerke (KSW) really add up. This will not only enhance the attractivity of the public transport system, but also reduce the transport provider’s costs because the planned further expansion of the system will soon allow reducing the number of buses. The use of the existing digital trunked radio system suggested itself in particular because of the widely differing arrival times at individual intersections. The digital trunked radio system enables the transmission of the buses’ position data determined via GPS to a defined receiver at the intersection ahead within no more than Tuned with TETRA: at every intersection, Klagenfurt’s buses save a few seconds 250 milliseconds. Data transmission to the receiver integrated into the traffic light controller is effected when the bus is still about 250 meters away from the corresponding intersection. This leaves enough time for switching the traffic light in such a way that the bus can pass the intersec- tion without stopping. When the bus is traveling with the main traffic flow, all vehicles driving in front of the bus in the same direction are accelerated too. This means that, in addition, the intersection is cleared in front of the bus so that it can pass quickly and smoothly. « 1/2007 its magazine 11 Trends & Events Looking backwards into Deutsches Museum: new Transportation Center ■ Following an innovative concept, this new “temple of knowledge” for our mobile society faces the challenges of the future. The magnificent exhibits are embedded in their respective systematic and cultural contexts. Sometimes even dictionaries provide only half the truth. For example, the authoritative German Duden dictionary defines the term “museum” as a “collection of antiquities.” Now, after the inauguration of the new Deutsches Museum Transportation Center (DMVZ) in October 2006 in Munich, the Duden's editors might be prompted to review their one-dimensional definition. Because the museum’s presentation is not only about the past, but also about the future. Not only about documentation, but also about reflection. Not only about technology, but also about emotion. 12 its magazine 1/2007 The future-oriented concept is the answer to a simple yet provocative question The new ideas are the answer to a provocative yet simple question that the project team asked themselves during the planning phase: There are already numerous museums engaged with the topic of transportation and its history – so do we really need another one exactly alike? In her opening address at the inauguration, DMVZ Director Sylvia Hladky summarized the reasons: “If a new Transportation Center is to be created, it must deal with the challenges and questions of the 21st century – based on the development of mobility during the past 200 years. The presentation must highlight the networked nature of transportation and its systematic and cultural-historic context, exemplified by the topics of urban traffic, travel, mobility and technology.” And this is precisely what the new Transportation Center of the Deutsches Museum does. For instance, one of the two most recently completed pavilions shows how the development of new means of transport has changed travel culture and our perception of the world. The pavilion recounts arduous journeys on foot; the evolution of the carriage from an individual means of transport for the rich to a vehicle providing regular, scheduled transport services; about the railways, which suddenly enabled mass travel in the 19th century; and about the automobile, which caused a true explosion in mobility in the 20th century. The opportunities to learn all this are not limited to simply marveling at exhibits such as the first continental horse-drawn Networked memories: vintage road and rail vehicles in context the future railway called “Hannibal” or the legendary express steam locomotive S 3/6 – some exhibits invite visitors to “physically experience” historical traveling conditions. They can, for example, take a seat in a carriage simulator and will immediately understand why, in his letters, Mozart complained at length about the pains and strains of travel. In another location, the historic vehicles are arranged along a time axis in the form of a street setting, embedded in the corresponding infrastructure. Here one sees automobiles, bicycles, tricycles, trams, buses and special utility vehicles such as a historic moving truck or a street sweeper. Historic and futuristic traffic lights along the route give evidence of the technical development in traffic control. Visitors to the new Transportation Center take a breathtaking walk through time and earlier centuries, past the milestones of mobility like the original of the world's first automobile, past vehicles with cult status such as the Opel “Laubfrosch” (Tree Frog) and “Snow White's Coffin” (Volvo P 1800 ES), as well as post-war “compacts” like Goggomobil and Isetta. During the inauguration festivities last October, automotive history The examination of the cultural-historic dimensions increases the awareness for undesirable developments even came doubly alive: prominent Munich politicians were conducted to their seats in a historic three-wheeled motor carriage driven by Jutta Benz, the great-granddaughter of Carl Benz. The successful premiere, if nothing else, finally silenced the last of the critics who objected to Sylvia Hladky’s concept during the planning phase as not technical enough. Because the contents presented in the light-flooded 12,000 sqm space of the new Transportation Center are not only spectacular but also trendsetting – exactly as envisaged by the basic concept: “The discourse involving the historic roots and cultural-historic dimensions of transport sheds a new light on today's age of mobility. It promotes the search for innovative solutions for the traffic problems of the present and the near future, and increases the awareness for undesirable developments.” » Special guest at the inauguration: Carl Benz' great-granddaughter Jutta 1/2007 its magazine 13 Trends & Events “The biggest challenge was the delicate task of balancing monument conservation and the demands of a modern museum.” Sylvia Hladky “History unlimited” Interview with DMVZ Director Sylvia Hladky ■ She could have made it easy on herself and set up a standard transportation museum. However, that was exactly what Sylvia Hladky wanted to avoid. Instead of displaying vintage vehicles in separate sections grouped along the lines of their technical evolution, the Deutsches Museum Transportation Center (DMVZ) presents a holistic panorama of the history of mobility. In an interview with ITS magazine, the DMVZ director talks about the obstacles that had to be overcome in creating the new approach. “Vehicle history from the user’s perspective”: Sylvia Hladky about the DMVZ concept Ms Hladky, in a newspaper interview you recently looked back on the criticism to which you were exposed during the planning stage. What was the main objection? The allegation that I was on the point of destroying the Deutsches Museum. Some critics at the time thought that we were openly violating a taboo by not wanting to elevate technology to fetish status. Instead we were more interested in historical relationships and the social consequences of technical inventions and achievements. After all, mobility is an issue that affects everybody – not only engineers, car nostalgics and vintage railway enthusiasts, although they are all very welcome at any time of course. Were you ever tempted to take the easier option of realizing a “traditional” transportation museum approach? No, I was not. Also because the inte- 14 its magazine 1/2007 grative approach was adopted from the outset. The idea had already taken pretty concrete shape by the time Bavarian Minister of Finance Prof. Dr. Kurt Faltlhauser cleared the way for the new Transportation Center with startup financing in 1996: transportation was to be portrayed in a holistic context and exemplified by urban traffic, travel, mobility and technology. I only came on board a year later, in 1997. The Transportation Center is currently headed by three women. Could the concept be interpreted as a feminine approach? If you mean that women have a more user-oriented approach to technology, I agree with you. We aim to examine the vintage vehicles’ history also from the user’s perspective and here we tie directly into what we all experience in traffic on a daily basis. This also involves shedding light on the competitive scenarios to which the various means of transportation were exposed in their respective eras. However, I wouldn’t describe the overall concept as a feminine approach but rather as highly experienceand practice-oriented. We offer a variety of exhibits that appeal to the whole family, ranging from technology to cultural history, and all the way to special exhibits for children. After the initial criticism from the technology purists, you had to jump another hurdle on route to this innovative approach. Lack of space made it impossible to display the enormous complexity of the subject right there on the Museum Island, the main location of the Deutsches Museum. Transportation can be defined as the result of the desire for mobility. And if we want to make visitors experience how much this desire has changed over the past 200 years in function of the means of transportation available during the respective era, we need space to develop this overall approach. For this reason, the Munich municipal authorities have provided us with three exhibition halls in the historic exhibition grounds set up on the Theresienwiese in 1908. It was no simple matter to convert the former exhibition halls into a museum … Of course not and, in view of the new use to which the halls were to be put, they were subjected to comprehensive inspection and measuring, which revealed considerable structural deficiencies. Leading straight to the question of who was going to foot the bill? That’s true, too. The Munich municipal authorities and the Free State of Bavaria finally agreed to split the rehabilitation costs down the middle but that was of course by no means the end of it. The greatest challenge was now to restore the buildings to their original structural condition, as required by their status as monuments, while ensuring at the same time that they meet the operational demands of a modern museum. This balancing act naturally involved the repeated emergence of unexpected impediments, such as every developer is familiar with from bitter personal experience. However, as you can see, we nonetheless managed to preserve the filigree iron construction of Halls I and II and the concrete-steel construction of Hall III. Yes, public interest was phenomenal. Over 60,000 spectators attended the anniversary procession in 2003 alone, when we opened the first Transportation Center hall right in time for the Deutsches Museum’s 100th birthday; and 25,000 people showed up to see the transfer of the S 3/6 in April 2006. This would probably have been to the delight of Wilhelm Bertsch, the original architect. I hope so. In his view, one of the greatest strengths of his buildings was that they did not hamper the exhibitor’s artistic freedom in terms of spatial allocation or decoration in any way. I think we’ve managed to get that quite right. Do current visitor statistics point to a positive response in the future? Things are looking good. In the first seven weeks since the two new halls were opened, we have already welcomed roughly 30,000 visitors, and hope to receive around 250,000 visitors per year in the medium term. “Moving the vehicles to their new home was a major historic and logistical feat.” Now you had the halls ready, but still no vehicles. How did the exhibits make it unharmed from their former locations to their new home? That was truly a major historic and logistical feat. In the area of road vehicles alone, a total of around 85 automobiles, 50 motorcycles, 45 bicycles, and six coaches had to be transported. Shifting the coaches from the Museum Island to the Theresienwiese was particularly demanding, as they couldn’t move a single meter on their own wheels. Transferring the trains wasn’t any easier, I suppose. Quite true. Just take the S 3/6, one of the handsomest steam locomotives of its time, weighing in at about 85 tons all told and of huge proportions of course. The removal team had to work accurately to the millimeter in the strictest sense of the word: The gate through which it had to be moved is just about two centimeters wider than the locomotive. The vehicles were not only shifted without a hitch but the transport also provided a fine spectacle for the public. You announced that you aim to expand the Transportation Center’s range of topics on an ongoing basis. Do you already have any definite plans for the future? In our areas of special interest, we would like to go more deeply into local public transportation, the environment, and traffic guidance systems. In this context we will also examine the interplay between transportation planning and urban planning. For example, the question of how to distribute the various focal points with respect to traffic when planning a new urban district. The Transportation Center will always be a place that reflects the mobility of the past but also that of the future. And what do you expect the mobility of the future to look like? I believe that the intermodal approach will increasingly come to the fore, and that we will have to learn to set up transportation chains because the only reasonably way to cover long distances will be a combination of various means of transportation. This presupposes, of course, that the user has easy access to continuously updated transportation information. Who knows? Maybe there will soon be mobility agencies to help customize trips and provide “tailormade” information on the fastest outward route and the most environmentallyfriendly homeward trip, for instance. Thank you for the interview, Ms Hladky. « 1/2007 its magazine 15 Trends & Events Intertraffic China preview ■ “Off to the Middle Kingdom!” This translation of the Chinese headline on this page could serve a kind of unofficial motto for the Western traffic industry’s participation in the Intertraffic China. The reason: the first Intertraffic China, held at the Beijing Exhibition Center in March 2007, will give international traffic technology providers access to a gigantic market. Dramatically mounting traffic volumes and upcoming mega-events are confronting the Chinese transportation infrastructure with truly Olympic challenges. Guaranteed demand: in China, cities need modern traffic technology Major events make themselves felt long in advance. In summer 2008, the world’s best athletes will compete at the Olympic Games in Beijing, with innumerable fans and functionaries from around the globe arriving in their wake. Only two years later, the doors of the World Expo will open in Shanghai – another event certain to pull an enormous crowd. The expected throngs of visitors are considerably restricting the time-frame within which the Chinese authorities need to master at least part of the challenges that they would have to tackle even without these mega-events. The booming economy is leading to sharp increases in car owner16 its magazine 1/2007 ship, and mobile society in the Far East is now facing the same mobility problems that previously developed first in the USA and later in Europe. No doubt, the Chinese authorities have long since realized that, in the fight against the impending traffic gridlock, restrictive policies such as the limitation of the number of newly registered cars in Beijing to 1,000 per day will not suffice. This is why the People’s Republic has set up transport infrastructure programs that involve definitely breathtaking investment sums, totaling over €20 billion between 2000 and 2005 alone. The largest part is being spent for building highways, but in view of the upcoming mega-events, traffic technology solutions are gaining in importance. What better background for the first Intertraffic China to take place at the Beijing Exhibition Center on March 15 to 17, 2007? The exhibition will be a welcome information forum for the national architects of new mobility in the most populous country on Earth as well as for the leading companies of the international traffic technology industry, who can be sure that their offerings will meet with strong demand. A member of the Founder’s Circle of the Intertraffic China 2007, Siemens was involved in the successful "export" of the leading traffic technology trade fair. Holistic approaches such as the one adopted by Siemens ITS are especially likely to be in great demand in Beijing. As experiences gathered in other countries show, modern traffic information systems that favor cooperation instead of competition between transport modes promise the highest degree of efficiency in optimizing road and rail capacities. Siemens sees much potential in the timely deployment of sophisticated traffic management systems and high-capacity mass transit networks. But regardless of whether they focus on traffic control computers or toll charging systems, intelligent traffic lights or parking space management: in view of of the high economic momentum in China, the guiding principle for the participants of the Intertraffic China 2007 will be the same as for the athletes competing at the Olympic Games a year later: “It’s the taking part that counts.” « Exchange of ideas: ITS experts from all over the world met in Dubai In the best company ITS Arab ■ A newly founded not-for-profit organization is to help the Arab states make their transport systems fit for the future. The first Middle East Conference on Intelligent Transport Systems, which took place in Dubai on December 4 and 5, 2006, was the occasion for a first exchange of ideas with ITS experts from around the world. Probably the most striking statement of the entire conference was uttered by Riyadh Dabbo, the Director of the Arab Road Safety Organization: “if we look at the number of people who die every day in traffic accidents worldwide, we have to realize that, on a global scale, every day is 9/11.” Consequently, increasing traffic safety is one of the most important, though not the only goal that the newly founded ITS Arab has set out to achieve. The general objective of this network of experts is to promote the adaptation of the Arab states’ transport networks to the drastically increased transport demand. His Excellency Eng Abdullah al Mogbel, Deputy Minister of Transport of the Kingdom of Saudi-Arabia and President of ITS Arab, is convinced that capacity expansion alone will not be enough: “What we need are ‘managed’ transport networks in which technologies play a vital role.” As ITS Arab wants to benefit as much as possible from international know-how for its adopted task of “Shaping the future with ITS solutions” (as the conference was themed), the organization invited leading ITS experts from all over the world to an exchange of ideas held in Dubai in late 2006. Siemens was among the participants of the first Middle East Conference on Intelligent Transport Systems on December 4 and 5, where mobility strategies for the future of the Middle East were discussed. The conference agenda listed topics such as incident detection, traffic and route information, traffic control, safety and security enforcement as well as road user charging. Further topics discussed, for example at the Siemens stand, included the concrete question of how Public Private Partnerships can contribute to promoting the implementation of new technologies. In any case, demand in the region is high and manifold. For instance in Dubai where population numbers are expected “We need managed transport systems”: H. E. Eng Abdullah al Mogbel, President of ITS Arab to double to about 2.3 million within the next three years – a development quite typical for the entire region. In Dubai alone, a total of 450 new road kilometers and 120 intersections are planned to be built and equipped with modern traffic technology by 2020. However, given the high car ownership ratio of currently 54 percent, these measures will hardly suffice. Therefore the Emirate plans the realization of a new road user charging system by mid-2007. On the other hand, in order to make alternative means of transport more attractive, the density of Dubai’s public transport network will be considerably increased. Plans call for four new subway lines and six new tram lines with a combined total of 550 rail kilometers to be constructed within the next years. « 1/2007 its magazine 17 Mobility & Living Space The English patient London city toll ■ Hardly any other European city suffers more from air pollution and constant traffic gridlock than London. After four year of the congestion charging regime, the metropolis on the Thames is gradually improving and, owing to a loop hole in the toll law, has even acquired a touch of South-European charm. No chance for toll-dodgers: Mayor Ken Livingstone (above) had more than 700 cameras installed for monitoring the toll zone 18 its magazine 1/2007 Nicknamed “Red Ken,” Livingstone is no stranger to criticism. And he got more than his share of it again when, shortly after taking over as the first directly elected Mayor of London, he landed his big coup: in February 2003, Ken Livingstone, the strong-minded politician with a decidedly left-wing past, introduced the city toll, officially called London Congestion Charge. Today, all drivers entering the 20 square kilometer zone between Tower Bridge and Hyde Park have to pay the equivalent of about €12. In spite of their widely diverging goals and objectives, interest groups in the British metropolis immediately rallied for unanimous protest. All major parties voiced their skepticism or even outright rejection of the toll; drivers felt discriminated against, retailers and hotel owners feared a sizable drop in revenues and did everything to block the toll scheme. But Livingstone unwaveringly followed his course. At the same time he practiced a virtue that does not count among his characteristic strengths in other contexts: patience. Again and again he affirmed his ambitious plans: “Our goal is to create a world-class transportation system that operates efficiently, generates prosperity and improves the quality of life for all of London’s inhabitants and visitors.” The success proves him right – more or less, depending on the point of view. Over the past four years, traffic volume in the Thames metropolis fell by around 15 percent. Although central London is still swamped by around 120,000 vehicles every day, these account for no more than 15 percent of daily commuting traffic. The remaining 85 percent of commuters use the mass transit systems. City authorities also record less traffic jams and accidents. All this will not turn one of Europe’s most polluted cities into a health resort, but it is a first step, as even former critics admit today. All the more so as control surveys outside the charging zone have shown that the city toll has in fact slightly reduced overall air pollution, and not just relocated the problem. However, London’s pollution values still exceed by far the limits stipulated by the EU Directive on particulate emissions. But the next steps are already on the agenda: Livingstone plans to extend the toll charging zone, retrofit all buses and taxis of the capital with diesel particulate filters and, last but not least, ask still higher fees from the drivers of cars with especially high emission levels. As the dynamic Mayor underlines, the new fees will deliberately be set painfully high so as to raise the drivers’ awareness of the negative effects that their choice of car has on our planet’s atmosphere. It is more than probable that the second phase of the city toll will rekindle the discussion about the measure’s financial C as in Congestion Charge: the official name for the city toll aspects. In total, the toll charge channels an additional €275 million per year into the city coffers, of which close to €145 million are left after the deduction of all operational expenses for the scheme. A significant detail: only about €40 million of the total are actually accounted for by toll fees paid by drivers the same day and in due form, either online, per SMS or telephone, or at one of the on-street payment facilities. The largest part by far comes from the pockets of toll-dodgers, who are fined between €75 and €225 every time they are caught. And this even though the public should be aware by now that toll-dodgers in London have hardly a chance to escape detection. Imitating the Big Brother concept as imagined by his famous fellow countryman George Orwell, Livingstone had more than 700 cameras installed for the surveillance of the Congestion Charging Zone. A central computer stores the license plate numbers of all recorded cars and then checks at midnight every day if the corresponding drivers have paid their toll charges in time. An invasion of small three-wheelers brings a touch of Italy to London American and German diplomats have found a remarkably ingenious way of fighting the toll system. They consider the toll charge as an additional tax and invoke the Vienna Convention that exempts them from all taxes during their stay abroad. Until a definitive ruling, the flow of toll-fine tickets is kept going by the authorities, adding up to an estimated total of more than half a million euros by now. All other people unwilling to pay the toll have no choice but to take advantage of one of the numerous loop holes left open due to the exemptions specified by the toll law. This is in any case the most plausible explanation for the invasion of those small three-wheelers that are rather known as typically Italian and now bring a touch of Naples to London. The sporty little vehicles are classified as mopeds and are thus exempt from the toll. « Alternative means of transport: Angela Rippon rides to work to save on toll fees 1/2007 its magazine 19 Mobility & Living Space Traffic jam’s on the air Traffic news ■ No music star gets as many plays on the radio as chronically overloaded motorway sections. Consequently, listeners and radio stations attach much importance to traffic information: its quality has a decisive influence on market share – and sometimes even on life and death. The traffic editors at Antenne Bayern, a radio station in Bavaria, Germany, really like listening to the legendary British rock band Genesis. But on Tuesday, December 5, 2006, just before half past six in the morning, they would have been prepared to cut off even the Pope in mid-sentence. Thank God for that. “Attention! All drivers on the A3 from Passau to Nuremberg! On the stretch between Hengersberg and Deggendorf a vehicle is proceeding towards you. Please keep as far as possible to the right and do not overtake. We will let you know when the danger is past.” Luckily this message was listened to by Karin A. on her way to work. As she was in a hurry, she was “driving in the overtaking lane, flooring the little car’s accelerator.” That’s what she wrote half an hour later, and with still shaking hands, in an email to the radio station. “Thanks to your mes20 its magazine 1/2007 sage, I pulled over onto the right lane only seconds before the wrong-way driver raced past me. A big, big thank you! You guardian angels probably saved my life.” For Detlef Kuschka, editor-in-chief at the private radio station Antenne Bayern, spontaneous feedback like this is of course a wonderful acknowledgement of the effort the radio station puts into its traffic information service. Because, ever since Germany’s publicly owned radio stations first started broadcasting regional traffic bulletins in the early 1970's, the effort has been continually growing in step with the quality of the traffic bulletins. In the beginning, all they needed was a dedicated line to the State Traffic Information Center and perhaps another to the ADAC, the German Automobile Association. Today, in the age of networked communication, everything has become much more complex. “Our 11,000 listener-reporters are not just a number based on projections from audience ratings. Our 11.000 are genuine.” Detlef Kuschka, editor-in-chief at Antenne Bayern But of course, the results are better and faster too. Antenne Bayern has a total of 22,000 eyes on the roads, looking out for traffic jams, wrong-way drivers and other traffic obstructions and dangers. Even though on occasion some radio stations may boast higher numbers of listeners from whom they receive motoring information by telephone, the difference is, says Detlef Kuschka, that “our 11,000 listener-reporters are not just a number based on projections from audience ratings. Our 11.000 are genuine. Every one of them is personally registered and an active traffic monitor, with the card index regularly weeded through.” Around the turn of the millennium everyone was starting to talk about a new era in the information society, about Web 2.0 with all its knowledge communities such as Wikipedia & Co. The Antenne Bayern editors could hardly stop themselves from grinning because user-generated content had been very much part of their programming for years. Or more precisely, since 1993, when they were the first radio station in Germany to introduce a traffic monitoring system based on the input of their own listener-reporters. Any concerns that may initially have existed regarding this innovative method of providing information were quickly dealt with. The doubters argued that the listeners doubling as traffic monitors could of course only provide very subjective information: they could only say on which road section they were currently stuck in a traffic jam, but would have no idea how long the queue of vehicles actually was. “That’s true,” admits Detlef Kuschka, “but first of all there is usually more than one caller, and secondly there are generally calls from people who are traveling in the opposite direction and therefore are most probably able to provide solid data regarding the length and often even the cause of the tailback.” Since one cannot discount the dubious sense of humor of some of today’s drivers who think it is fun to phone in and report freely invented accidents, tailbacks or drivers traveling in the wrong direction, the professionals at Antenne Bayern have built in several safeguards. Thanks to the registration system, each caller can be identified. In particular from those motorway sections where traffic jams are common (the A9, A3, A8 and A7), a large number of “regular customers” report in to the Antenne Bayern traffic center – these traffic monitors are often on first name terms with the team. In 13 years Christian Franz has not fallen for a single deliberate false alarm And last but not least, there is of course the extensive experience of the traffic editors. “When you have been in the job as long as I have, you can make out pretty quickly if someone is pulling your leg,” says Christian Franz. “In 13 years of working in the traffic section, I have not fallen for a single deliberate false alarm.” If you consider how many calls he takes day by » 1/2007 its magazine 21 Mobility & Living Space How traffic bulletin quality influences dynamic navigation In her paper on “Dynamic navigation and its benefits in terms of travel time and information,” for which Dr. Urte Helling was honored with the ITS Award 2006, she investigated, among other questions, in which ways such benefits depend on the quality of the traffic bulletins used. The German Autobahn network is increasingly subject to obstructions that lead to considerably longer travel times for road users, especially during peak hours. One approach to reducing individual loss of time is the use of dynamic navigation systems. Such systems tell the driver how to avoid obstructed sections and thus cut down travel time (travel time benefit). Dynamic navigation – in contrast to static navigation – presupposes access to constantly updated traffic information, usually in the form of traffic bulletins broadcast on the Traffic Message Channel (TMC), as the basis of dynamic route calculation. If the traffic information is not correct this can lead to erroneous route calculations. The author wanted to investigate the quality of traffic bulletins today and quantify the corresponding travel time benefits. In a first step, traffic bulletin quality was defined in terms of their utility for navigation calculation, that is on the basis of travel times. The navigation device combines the broadcast traffic information with the relevant road map information and calculates the expected travel time for the road section concerned. After all traffic messages have been processed, the navigation computer determines the fastest route to the destination. If the traffic information is incorrect, the calcu- 22 its magazine 1/2007 lated route may not be the optimum route in terms of travel time. Thus the assessment of traffic bulletin quality was based on the comparison of the travel time calculated on this basis and the actual travel time on the corresponding route section. For Dr. Helling’s investigation, actual travel times were verified by measuring trips carried out on motorways around Stuttgart within a period of ten months. The extent to which both time values coincide is a measure of the traffic bulletins’ quality. Summary of the empirical research: average information quality was 35 percent, that is, on average the predicted travel time differed from the actual travel time by 65 percent. In order to determine the benefits for dynamic navigation that are achievable with traffic information of this quality level, a specially developed simulation software was used. Over a utilization period of one year, commuter trips assisted by dynamic or static navigation systems were simulated for a wide range of German regions. The traffic bulletins needed for the dynamic navigation version of the simulation were obtained from an archive. The routes and travel times calculated by the two systems were compared and possible advantages for the dynamically guided drivers determined. The consideration of the entire 12month period showed that in most cases the announced obstruction could in fact be driven around – even if not always on the fastest route due to the inaccuracy of the traffic information. Drivers in the Rhine-Ruhr and Rhine-Main conurbations, which offer an above-average number of alternative routes but are also burdened by high traffic density, can expect the largest travel time benefits, presently in the scale of about 5 percent. Then the simulation calculations were repeated under the assumption of “optimum traffic information quality.” This showed that with the current information quality, about 40 percent of the theoretically achievable benefit of such systems can be reached. Because in an ideal case, commuters would be able to reduce their travel time on average by about 15 percent in the above-mentioned conurbations. For an employee commuting between Düsseldorf and Cologne this would have meant a travel time reduction by 31 hours within the simulated 12-month period since the navigation system could have directed him around the announced obstruction in 159 cases. Based on today’s actual traffic bulletin quality, the same driver would have to be content with a reduction of 14 hours. Additional calcula- The flow of information between the police and the station’s traffic editors “is by no means a one-way street anymore” tions showed that doubling the quality from today’s 35 to then 70 percent would lead to a disproportionately high increase in travel time benefits: in this case, 95 percent of the theoretically possible benefits would be achievable. In respect to possible improvements, Dr. Helling points to the adaptation of the current standards for bulletin generation, the so-called "incident list." This list contains roughly 1,500 traffic incidents, but in most cases there is no indication of the resulting travel speed, which would be relevant for navigation. Another useful improvement factor would be a more comprehensive detection system covering the traffic situation and providing travel time data for roads outside of the motorway network. But Dr. Helling also would like to involve the manufacturers of vehicles and electronic devices because she is convinced that only a cooperative approach by all parties concerned will lead to significant progress in this interdisciplinary field of action. Dr. Urte Helling works for DaimlerChrysler AG in Sindelfingen, currently in a quality management position; from 2001 to 2006 she was responsible for the development of navigation systems. Duisburg-Essen University has made the full text of her paper on dynamic navigation systems available as a PDF file (Diss_Helling.pdf) at http:// duepublico.uni-duisburg-essen.de. day, this feat would easily allow Franz to appear on the TV program “You bet!” During the rush hours between 6:30 and 10:00 a.m. and 3:30 to 8:00 p.m. alone, he takes around 150 telephone calls – under normal conditions. During holiday periods or after the sudden onset of winter, the number increases substantially. Franz would probably be an entertaining talk show guest too, were he to talk about the types of traffic obstacles he has had to announce in the course of his career. In Bavaria, no one is surprised any longer by messages about cows and oxen wandering around on the motorway. One of the presenters’ popular running gags is the “mooowing” of the grass on the side of the road. And almost anything that can fall off a badly secured truck has done just that at one time or another. “But the other day there was something that left me almost speechless,” remembers Franz. “There was a unicyclist riding on the A9 motorway – no idea how he got there or what he was doing.” The team work between the station’s voluntary traffic monitors and its editors has developed so well that today already around one third of the broadcast traffic messages is generated in this way. However, at the station headquarters in Ismaning no one wants to put too much emphasis on the fact that they are often up to 30 minutes faster than the State Traffic Information Center. Christian Franz puts it into perspective: “When there has been a serious accident, of course there are more important things to do than provide information on tailbacks.” On the other hand, the traffic editor does not make much of an attempt Christian Franz “on air” to hide his pride when talking about the fact that “the flow of information between the police and the station’s traffic editors is by no means a one-way street anymore.” More and more often, the editors have up-to-the-minute news on traffic disruptions that the State Traffic Information Center is not yet aware of. The cooperation with the state’s official traffic monitors works extremely well, just as it does with the ADAC – the German Automobile Association. During peak travel times the latter supplies information for the “Flying Traffic Service” that is jointly operated by Antenne Bayern and the ADAC. Traffic is monitored from a Cessna aircraft and reported exclusively back to the studio – with live broadcasts from the cockpit of course. The secret is in the intelligent networking of all available information, which is certainly going to be intensified in the future. At the end of last year, increasingly detailed discussions were held between the radio station’s management and the new Bavarian Traffic Information Agency (VIB). Here a genuine win-win relationship is being built, with one side appreciating the additional input from a state-wide traffic manage- » 1/2007 its magazine 23 Mobility & Living Space ment system while the other values an effective means of distributing the information generated. And what is more, a means of distribution that is becoming ever more potent: with an average of 1.139 million listeners per hour, Antenne Bayern has become the most successful radio station in Germany – even the allegedly unbeatable SWR3 couldn’t keep up despite the fact that it broadcasts in several states in the Federal Republic. The reasons for this triumphal success are there for all to see in the Bavarian radio analysis report for 2006. Over the last two years, positive evaluations from listeners have risen significantly for nearly all parts of programming – whether the music or the news, or the “useful traffic information” category. The quality and accuracy of traffic information has long been a vital competitive factor In the past, presenters used to announce the repetitive messages from their colleagues in the traffic section with jokes that also belong to the stone age of radio broadcasting. Today, no one would think to say “hourly greetings from the groundhogs” anymore. The quality and accuracy of traffic information has long been a vital competitive factor in the fight between radio stations for the listeners’ attention – who for their part are happy to cooperate. The regular contact and involvement has meant that the broadcasters are closer than ever to their target group and can also identify opportunities to finetune their services faster than ever 24 its magazine 1/2007 before. That’s why Antenne Bayern changed the normal rhythm of traffic bulletins in the “Morning Show” from half-hourly to every fifteen minutes. And recently speed trap warnings have also been added – after some controversial discussions, both internal and external, according to editor-in-chief Kuschka. At the end of the day, the general view was that such messages do by no means encourage speeding. “Quite the opposite. They remind drivers again and again of the risk of being caught speeding and have thus even increased the degree to which speed limits are observed. Listeners tell us that when they hear one of our speed trap warnings, they automatically take their foot off the gas, even though the radar speed trap is not anywhere near their section of road.” Folks in Ismaning are not worried about good old radio broadcasting being sacrificed, despite the continuous improvements that have been made, on the altar of the digital revolution. On the one hand the modern radio stations also use new communication channels such as TMC (Traffic Message Channel) for navigation systems and SMS texts for cell phones. On the other hand the medium of radio, so often pronounced dead, lives on because of its versatility. “The mix decides whether or not we are successful,” says Detlef Kuschka, referring to his full range program of music, news, entertainment and service. In other words, an MP3 player may be able to play wonderful songs by Genesis, and a satellite navigation system may take account of tailbacks in calculating a route, but also in the future the information when the Pope will visit Germany again is going to come from neither one nor the other. « Ready, steady ... “Floating Object Data“: the theme of the ITS Award 2008 is of high practical relevance ITS Award 2008 ■ Go-ahead for the sixth round of the ITS Award! Every other year, creative answers to practice-oriented questions from the field of traffic engineering that are of high current interest and provide innovative potential for the industry are honored with this award, which was established in 1997 and includes a prize money of €10,000. The 2008 edition of the award is themed “Floating Object Data.” On one of the last days of the past year, the organizers of the ITS Award received a special e-mail, which may have made them think for a moment how nice it would be to switch their office for a quite different place. In her mail, Dr. Urte Helling wrote: “Hello everybody, I would like to let you know about the great uses that your prize money can be put to. The money came in really handy for a fantastic trip to New Zealand, especially since I still had all of my annual leave to take.” The winner of the ITS Award 2006 spent almost five weeks among palm trees and kiwi plants to refuel for the challenges ahead. Attached to the mail were PDF files with the photographic evidence. The winner who might write an e-mail in 2008 will be determined within the coming 20 months. The deadline for submission of papers to the sixth round of the biennial award, which was established in 1997 and includes a prize money of €10,000, is the end of July 2008. The winners selected by the jury will be honored three months later at the end of October. As always, the prize will be awarded for the most creative and effective solutions to current traffic engineering problems with high practical relevance. This time the research papers are to treat the complex issue of “Floating Object Data.” New communication technologies, especially for wireless communication, open up new and increasingly important ways of collecting information within road traffic networks. These alternative detection methods are based on the automated localization of objects that “go with the flow” of road traffic. Such objects can be private cars or fleet vehicles, mobile phones, PDAs, radio tags (RFIDs) or other technical devices. The ITS Award 2008 focuses on the question how the data acquired by the new methods can be processed and integrated into the existing data handling systems for traffic control in such a way that they generate a significant additional benefit. The members of the jury will pay particular attention to the quality and possible uses of the data collected, as well as to the proposed technical systems, processes and methods that optimally combine Floating Object Data with data from other sources, thus providing additional validation and further refinement for the generated data. Detailed information and the complete registration documents for the ITS Award 2008 are available by writing to [email protected]. We wish all participants much success – and a nice time in New Zealand, maybe? « 1/2007 its magazine 25 Profile “Today’s ideas are tomorrow’s business!” Interview with Siemens inventor Dr. Paul Mathias ■ If non-inventors think of an inventor they tend to picture a solitary ivory-tower tinkerer reminiscent of Gyro Gearloose. In an interview with ITS magazine, Dr. Paul Mathias describes the real life and work of the creative people that keep the wheel of innovation going in a global, technology-based corporation. Dr. Mathias, in 2004 Siemens AG awarded you the title of “Inventor of the Year.” In honor of which of your ideas? You aren’t awarded this title for a single specific idea, but for your extraordinary inventive performance over a period of several years. However, for the award ceremony itself, one invention is highlighted – in my case it was a new method for the exchange of data between traffic lights and vehicles. This “cooperative system” will considerably increase the safety and convenience of inner-city driving. Besides, it will turn vehicles into an active part of the overall traffic control system. Is there already a product that uses this new technology? Not yet. Here we have to think in terms of a mid- to long-term trend in urban traffic engineering. But I expect that this 26 its magazine 1/2007 innovative approach will show its true significance within the next years. All in all, patents for 21 of your ideas have already been filed, some even in several countries worldwide. This sounds like an extraordinary inventive performance indeed – especially in view of the fact that you have managerial responsibilities in addition. My task is the coordination of research activities at Siemens ITS and encompasses everything from applications for public project funding to project handling and cooperation with scientific institutions and university departments in different fields, something from which we have benefited a great deal in recent years. Involvement in national and European research initiatives also plays an important role. Such initiatives usually provide a suitable framework for investigating complex interrelations in cooperation with competent partners, evaluating new approaches in a testing environment and getting the public sector involved at an early stage. All this hardly corresponds to the cliché of the inventor as a solitary ivory-tower tinkerer ... The qualities a good inventor primarily needs today besides creativity and knowhow are a practice-oriented attitude and market knowledge. The starting point for all conceptional work is always the currently applied solution. On this basis I make a projection into the future and ask myself what new needs might emerge tomorrow in this context and what will be an easy and efficient way to meet these needs. And the answer to this question just happens to pop into your mind between two meetings or a couple of phone calls? “The qualities a good inventor primarily needs today besides creativity and know-how are a practice-oriented attitude and market knowledge” It might, but that’s rather the exception. Most of my ideas develop while I travel by plane or train, that is, whenever I have the time and leisure to let my thoughts roam a little. Siemens AG describes itself as “global network of innovation.” Does the company create an atmosphere where ideas can thrive? Absolutely and for a very simple reason: today’s ideas are tomorrow’s business! This means that the issue of innovation is nothing less than a question of securing our future. This is why Siemens systematically supports the inventiveness of its employees, for example in special workshops and through the strict integration of intellectual property protection into the development process. In 2005, more than 8,800 inventions were made within Siemens corporation; ITS alone registered about 80 inventions within the last two years. These numbers certainly say more about the innovation-friendly atmosphere in our company than a thousand words. But in the end, not all flashes of genius lead to a product? Of course not. This would be neither possible nor desirable. The challenge is to recognize the really decisive innovations among the large number of good ideas and to promote them in a timely fashion. To this end, Siemens ITS even affords a specialized department, New Business & Telematics, which focuses mainly on the systematic identification and implementation of innovations. Could you give us a few examples of successfully implemented innovations? Certainly. Just take our new SITRAFFIC UTC traffic center system: to a large extent it is freely scalable and configurable and eliminates the boundaries between traffic computer and traffic management system. Or our networkwide MOTION MX traffic signal control, which has broken new ground in process engineering with its sophisticated mathematical models and algorithms and constitutes ITS’ direct answer to current customer demands and requirements. But naturally, innovations are not limited to new products; also new business models are conceivable. For a certain time now we have been offering a so-called LED energy saving contract, which enables municipalities to modernize the signal heads in their traffic light installations in an especially elegant because selffinancing manner. At the time when an innovation is launched on the market, it is probably yesterday’s news for you since you are already busy investigating tomorrow’s trends. Would you tell us a little about what you are currently thinking about? One of the most important issues on our agenda is the interlinking of traffic and environmental management. Owing to changing legal conditions, among other factors, municipal authorities are starting to develop a totally new environmental awareness, which we would like to serve with our solutions portfolio. Another worldwide megatrend over the next ten years will be the “cooperative systems” mentioned earlier. An especially interesting aspect for us in this context is the field of those applications that are based on data exchange between vehicles and technical traffic infrastructure. As a traffic engineer, what is your vision for urban traffic in the year 2025? I imagine that the technical traffic subsystems will be even more intensively interlinked and thus even more intelligent. In the future, the relevant information will be available virtually everywhere and at any time and support the most diverse range of assistance functions, services and management tasks. I hope that, as a consequence, the number of accidents and other negative effects of traffic will continue to diminish. Dr. Mathias, thank you very much for this interview. « Dr. Paul Mathias: Key career steps at a glance • Born 1959 in Monschau (Eifel) • University Studies in mathematics and physics; doctoral degree from RWTH Aachen • 1984 - 1991 Software development at Heusch-Boesefeldt • 1992 - 1997 Software development at Siemens Aachen • 1998 - 2006 Product and system management as well as research coordination and innovation management at Siemens ITS Munich • Since October 2006 Responsibility for the “car2infrastructure systems” innovation field of Siemens ITS 1/2007 its magazine 27 www.siemens.com/traffic IMPRINT ITS magazine · The Magazine for Siemens Intelligent Traffic Systems Publisher: Siemens AG · Industrial Solutions and Services · Intelligent Traffic Systems · Hofmannstrasse 51 · D-81359 Munich Editors: Dr. Michael Ostertag (responsible for contents), Karin Kaindl: Siemens I&S ITS · Wolfgang Schumacher: BFW Werbeagentur GmbH, Munich Office Coordination: Roland Michali: Siemens I&S GC Erlangen Editing: Peter Rosenberger, Wolfgang Schumacher · www.bfw-nw.de Photographs: Fotosearch P. 1 · Antenne Bayern, München: P. 21, 23 bottom · Corbis: P. 7, 20, 24 · dpa picture-alliance: P. 6, 16, 18, 19 · Getty Images: P. 4 · Plain picture: P. 8 · Ullstein: P. 23 top English Translation: Dr. Barbara Gutermann Sprachendienste GmbH Concept & Layout: Agentur Feedback, Munich · www.agentur-feedback.de Printing: Aumüller Druck KG, Regensburg Copyright: © Siemens AG 2007 All rights reserved. No part of this publication may be reproduced or used without express prior permission. Subject to technical modifications. Printed in Germany. The next issue of the ITS magazine will be published on May 15, 2007. www.siemens.com/traffic Order No. E10003-A810-F29-V1-7600 Dispo No. 22300 · K No. 41900 C-TSRT5307M02 IF 02075.5