F O R I NT ERNAL USE O NLY

“Once upon a time, there was Guerlain…and its
magnificent Stories in Scent.”
Guerlain is a French perfume house, among the
oldest in the world: five generations of master
perfumers, since 1828.
Guerlain, today acknowledged as the pride of
the French perfume-making industry.
Guerlain, creator of scents, initiator of olfactory
trends.
The “Maison Guerlain” was owned and managed by members of the Guerlain family from
1828 to 1994. It was acquired in 1994 by the
LVMH group, a multinational investment corporation specializing in luxury brands.
- An irreplaceable experience: Almost 2 centuries of practical experience in fragrances,
beauty products methods that have proven their
effectiveness in thousands of case, an exceptional knowledge of women’s and men’s beauty
concerns, all of these have built the foundation
of Guerlain success.
- The raw materials: Guerlain fragrances are characterized by the choice of natural raw materials
with a strong identity, bold scent harmonies, and
the artful intensity which is the key to concise
formulas.
- Sustainable development: Guerlain has made
a company wide commitment to continuous improvement by having its entire business 14001
certified. The Chartres factory, the Orphin factory
head-office and their Paris stores are certified.
- Guerlain, a worldwide presence in beauty: Guerlain
products are available in about 19 000 points of
sale, among which 46 exclusive points of sale.
- Guerlain spa activities: 35 Spas by Guerlain
worldwide, with the objective to reach 50 spas
worldwide.
- The Guerlain Spa legitimacy
• Skincare Products since 1828
• 1st “Institut de Beauté” in 1939: 70 years of
Aesthetic Expertise
• A prestigious location: 68, Champs-Elysées
• A unique manual Guerlain Massage Method
• An internationally renowned Aesthetic Training
Centre
The Guerlain skincare expertise and the Guerlain
Method: a customized experience
Main facts­
- A family dynasty: Guerlain is a family
dynasty of five generations of perfumers:
- Pierre François Pascal Guerlain (1798-1864)
- Aimé Guerlain (1834-1910)
- Jacques Guerlain (1874-1963)
- Jean Paul Guerlain (born in 1937)
- Thierry Wasser (perfumer at Guerlain since 2008)
Every treatment is transformed into a unique and
personal occasion, a moment created especially
for the client - this is the essence of the Guerlain
experience, the perfect union of effective knowhow and aesthetic expertise.
The Guerlain Beauty Therapists begin each therapy with a systematic analysis and precise skin
diagnosis to reveal the specific beauty and wellbeing profile. Therapists thus gain an intrinsic understanding of their essential concerns to tailor a
therapy according to their needs, their expectations
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About Guerlain
Pierre François Pascal Guerlain, renowned chemist, opens the first Guerlain shop in 1828, situated
42 rue de Rivoli.
Few houses in the universe of the Perfume can
be proud of this exceptional longevity. With five
generations of perfumers, poets of the imperceptible,
Guerlain punctuated the history of the perfume
of major olfactive works which crossed the
fashions and the years.
Sometimes inspired by human, sometimes born
adventures of fleeting sensations or intense feelings,
all the creation Guerlain has in common to have
been designed with love and passion.
1828: Pierre François Pascal founded Guerlain
and opened his first shop in Paris to sell ‘perfume
and vinegar’ on the ground floor of number 42
rue de Rivoli, the site of the dining room of the present-day Hotel Meurice.
1842: Pierre-François-Pascal opened a new shop
at number 15 rue de la Paix, in the heart of the
city’s most elegant district. Guerlain became the
capital’s most fashionable perfumer. Customers
rushed from all over Europe to purchase soaps
scented with jasmin or verbena or beauty products
such as the hand-whipped cream « Secret de
Bonne Femme ».
1853: Pierre François Pascal Guerlain created
the Eau de Cologne Impériale for Empress Eugénie
1889: Aimé Guerlain created Jicky.
1912: L’Heure Bleue
1914: Guerlain triumphantly opened a splendid
shop at number 68 Champs Elysées, the capital’s
most elegant avenue.
The brand was soon accompanying the frantic
tempo of the roaring twenties by creating the
finest perfumes of the inter-war years, Mitsouko
(1919) or Shalimar (1925), influenced by the
fashion for oriental things.
At the same time it began to expand internationally
opening subsidiaries in Berlin (1926) and New
York (1927).
1930’s: first compressed powders in metal cases
1935: Guerlain continued to extend its beauty
empire taking premises on the Place Vendôme,
close to the great hotels and jewellers.
Around 1937: Guerlain can pride itself on having
probably been among the first, if not the first
to have launched a lipstick in stick form. It even
launched an indelible lipstick!
1939: the first Beauty Institute in the world, first
floor of 68 Champs Elysées.
1965: Habit Rouge
1984: Launching of Terracotta, an immediate
worldwide success
1987: Launching of Meteorites; a delightful
expression of Guerlain luxury
1989: Samsara
1999: Aqua Allegoria
2003: L’Instant de Guerlain
2004: L’Instant de Guerlain pour Homme
2008: Thierry Wasser was appointed as the Guerlain
in-house perfumer
Guerlain’s spirit
«Make good products. Never compromise on quality.
For the rest, have simple ideas and apply them
scrupulously”.
Pierre-François-Pascal Guerlain
«The glory is short-lived; the only fame is long-lasting» .
Pierre François Pascal Guerlain
Guerlain, creator of scents, initiator of olfactory
trends.
Key values
Luxury - Refinement - Well-being - Beauty
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Guerlain’s story
To support Guerlain’s credibility in the Spa & Hotel environment and to contribute to a new form of brand
communication enhancing the “Parfumeur” image, Guerlain has franchised the Groupe GM to develop its
own exclusive amenity line thus enhancing brand awareness amongst high end consumers.
Exclusively available for the most prestigious hotel brands, the Guerlain amenity line has been developed
with the olfactory signature of Eau de Cologne Impériale, the Iconic Guerlain Cologne created in 1853
and reinvented by Thierry Wasser Guerlain in-house perfumer.
C
­ oncept
ABOUT L’EAU DE COLOGNE IMPÉRIALE
The most luxurious range on the amenity market,
with high perceived value
The creations of Pierre-François-Pascal Guerlain,
eccentrics and innovative, establish a new style
of which he is master uncontested. In 1853, he
dedicates to Empress Eugénie the famous “Eau de
Cologne Impériale” always sold nowadays in its
magnificent bottle covered with 69 bees, symbol
of the Empire. In its Gold version, each bee was
lacquered by hand in fine gold. This tribute in the
beauty of the empress will be worth to the founder of Guerlain the very envied title of «perfumer
Patented by Her Majesty «.
The iconic fragrance of Guerlain is a balanced
mix of classical and contemporary feels. It is
composed with floral citrus. Subtle, refined,
delicate fresh and bursting with sparkling
notes of lemon and bergamot that flirt with petitgrain, this citrusy bouquet is softened with the
floral magic of neroli.
Hotel line key features
- Olfactory signature of Eau de Cologne Impériale, The
Iconic Guerlain cologne (1853)
- Qualitative formulation
- Guerlain amenities have gone through the LVMH
laboratories full tests and approval process, thus
conferring to the range the same quality standards as Guerlain retail products
- Exclusive design, luxurious packaging: gold
print, brown bottle with flip-top cap, label with
gold writing, flying bee printed in gold, safety
label
- 2 sizes of bottles: 50 and 80 ml, with shower
gel, shampoo, conditioner and body lotion
- 3 sizes of soaps: 40 g and 80 g soap, in
cardboard box with hot stamping of logo + opaque soaps with logo embossed - 45 g filmed glycerin soap
- Lacquered tray with Guerlain logo
- A Prestige Box for VIP including the 80 ml bottles, one 80 g soap and one 45 g glycerin soap,
1 bottle of Eau de Cologne Impériale perfume in
100 ml
- A matching accessory line in dark brown shiny
cardboard boxes
- Created in 1853 by Pierre-François-Pascal Guerlain for the Empress Eugénie, the wife of Napoleon III.
- The bottle was entirely covered with bees, symbols of the Empire.
- In its gold version, each bee was lacquered by
hand in fine gold.
- The Eau de Cologne Impériale bottle is made
in Baccarat glass.
Hotel category
The most selective and exclusive distribution: Five
star & Palace Hotels worldwide.
The amenity line can only be offered to hotels
previously approved by Guerlain.
Groupe GM has provided Guerlain with the list
of proposed hotels. Any additional hotel must be
approved by Guerlain.
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Guerlain Hotel line
Hotel line contents
All Guerlain guest amenities are perfumed with Eau de Cologne Impériale­
> Bottles 50 ml and 80 ml
Body Lotion
Shower gel
Shampoo
Conditioner
> Soaps
In cardboard box:
40 g Soap
80 g Soap
45 g Glycerine filmed soap
> Tray
Dark brown lacquered tray with Guerlain’s logo
Dimensions: 110 x 273 x 15 mm
> Boxes
Sampling Box
- 4 bottles 50 ml
- 1 glass bottle of Eau de Cologne Impériale 100
ml
- 1 bottle 80ml
- 1 soap 40 g in a cardboard box + 1 soap 80
g in a cardboard box + 1 glycerin soap 45 g film
wrapped
- 1 tray
- 1 leaflet
Prestige Box for VIP
- 1 glass bottle of Eau Impériale 100 ml
- 4 bottles 80 ml
- 1 soap 80 g in a cardboard box + 1 glycerin
soap 45 g film
> Prestige product
Eau de Cologne Impériale 100 ml glass bottle for
VIP Suites
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Guerlain Hotel line