Rates for 2014

Rates for 2014
neon.hu is an entertaining website for 14-24 year old girls and boys packed
with information where content and interactive services this age group is
most curious about is accessible on a single site. News about stars, gossip,
interesting topics from the youth world. And much more! Everything about
everyone every single day – sometimes funny, sometimes even bluntly.
News, community, friends, pictures, videos, games, tests, entertainment,
esoterics, sports, tech, blog. Nonstop information and entertainment
around the clock on neon.hu.
The special feature of the website is that it combines edited content perfectly
tailored to the younger audience with social media functions.
Why is it worthwhile advertising on neon.hu?
• It is a youth portal and social media site all in one
• Special and unique advertising opportunities
• Print-online package offers, integrated communication opportunities
• Strong teen brands, serious trend-shaping editorial background
(Bravo, Bravo Girl!, Im)
Composition of neon.hu readers:
• 44.5% of neon.hu visitors are men and 55,5% are women
• 70% have have at least completed secondary education
(in any case, 31.7% of visitors hold higher education degrees)
• Three-quarters are urban residents (76%)
• Over one-third are AB Esomar status (38.4%)
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, average for Q3,
2013 Q3 (+15 domestic audience)
Neon.hu
Average weekly data
Average daily data
Unique visitors
93 230
30 651
Page impressions
525 710
75 101
Neon mobile
Number of AVs
per week
Duration
Mobilesite
Banner A
Mobilsite
Banner B
Application
Banner A
Application
Banner B
NSO mobile
1 week
74 000
65 000
2 000
2 000
Rates for 2014
Pillars of Neon.hu
NEWS
• Celeb – tabloid, film, TV, music, hit lists
• Trend – beauty, fashion, dressing room
• Love&Sex – soul, dating, SOS
• Life – career, school, SOS
• neonTV
CLUB
• Apply
• My Profile
• Photo
• LOL – festival, games, sport, tech,
Go Crazy!
• Magazine - IM, BRAVO Girl!,
BRAVO, Extras
• Gallery
• Video
• Members
• FanPage
FUN
• Shoot me!
• EZO (horoscope,
esoterics, love calculator, test)
• Blog
• Forum
• Quiz
• Win!
• Games
Section
Cover
Celebrity
Life
Love&Sex
Full Article Page
Number of UVs per week
15 000 UV
95 000 UV
22 000 UV
21 000 UV
110 000 UV
130 000 PI
295 000 PI
47 000 PI
47 000 PI
650 000 PI
Number of PIs per week
Type of banner
Size
Weekly list prices
Leaderboard
728×90
300 000 HUF
500 000 HUF
300 000 HUF
250 000 HUF
700 000 HUF
Half page
250×600
390 000 HUF
650 000 HUF
390 000 HUF
300 000 HUF
910 000 HUF
Double banner
468×120
300 000 HUF
500 000 HUF
300 000 HUF
250 000 HUF
700 000 HUF
1st. Rectangle
250×250
300 000 HUF
500 000 HUF
300 000 HUF
250 000 HUF
700 000 HUF
2nd.Rectangle
250×250
250 000 HUF
400 000 HUF
250 000 HUF
200 000 HUF
550 000 HUF
PR article
Inner Source
350 000 HUF
PR recommendation box
Outer Source
450 000 HUF
AV price
3 HUF
AV price RON( Run on the network) nso.hu, blikk.hu, neon.hu, mainap.hu, nol.hu
2,5 HUF
Roadbloack AV price
6 HUF
Layer AV price
10 HUF
Interstitial AV price
12 HUF
CT price*
500 HUF
CT price RON( Run on the network) nso.hu, blikk.hu, neon.hu, mainap.hu, nol.hu
450 HUF
* In case CTR% does not reach 0,1% in the first quarter of the entire campaign period, then the
Publisher can ask new creative banners/text links or campaign price will be calculated based on
served adviews
Targeting surcharge
Advertisement mix sizes*
20%
970x90
Please ask for offer in the case of Richmedia and Rising-Star
468×120
300×250
250×250 *
*in the case of Blikk.hu and Neon.hu
MEDIAWORKS KIADÓ ÉS NYOMDA KFT.
1082 Budapest, Futó u. 35–37.,
ADVERTISEMENT ORDERS: tel.: (1) 460 2770, fax: (1) 460 2712
e-mail: [email protected]
Orders must be placed 5 workdays prior to the launch of the campaign.
Advertisements must be submitted 3 workdays prior to the launch of the campaign.
Prices are quoted in HUF, exclusive of VAT and are valid until cancellation. See the General
Terms of Contract of Mediaworks Kiadó és Nyomda Kft. for other advertising conditions.
We use Adverticum ad server for our advertisements. We accept advertisements designed
according to the mode and in the format specified in the section “Advertisement submission
parameters”.
Rates for 2014
Advertisement submission parameters:
(based on an adverticum ng ad-server)
For designing picture advertisements:
• .gif
• .anim gif
• .jpeg
• maximum size: 160 kb
• url in e-mail
For designing flash advertisements:
• .swf (we do not accept .fla)
• anim gif or -.jpeg additional picture
(advertisements are published even if the flash is blocked)
• maximum size: 160 kb
• adobe flash player 9 or a more recent versio
• the banner quality is the same even in the case
of transparent setting
• adverticum ng clicktag
• url in e-mail
• submit material: [email protected]
Help for clicktag programming:
https://support.adverticum.net/index.php?/ Sales/
Knowledgebase/ Article/View/433/0/
guide-to-creating-banners-for-adverti­cum-adserver
Testing the correctness of clicktag programming:
http://clicktest.adverticum.com/index.php
Optimisation for preparing iab banners:
http://www.iab.net/guidelines/508676/508767/
displayguidelines