Lindsay Golf Inc. - University Canada West

Transcription

Lindsay Golf Inc.
Lindsay Golf Inc.
By:
HALINKA SZWENDER, #0610034
University Canada West
November 11, 2007
A consulting project submitted in partial fulfillment of the requirements for the degree of
MASTER OF BUSINESS ADMINISTRATION
Proposal approved by:
Milan Frankl, Project Supervisor
University Canada West
Lindsay Golf Inc.
Abstract
This project for Lindsay Golf Inc. addresses the feasibility of starting a new golf business
venture targeted towards driving ranges and golf courses with practice facilities. The first phase
of the project will be a quantitative exploration of customer contact information, for which a
comprehensive database of golf courses and driving ranges on Vancouver Island is created. The
second, qualitative/quantitative phase is following up on the quantitative phase for the purpose of
identifying customer relationship marketing initiatives that provide the project sponsor with a
competitive edge for this niche market area.
In the qualitative/quantitative phase, customer-specific information from telephone
surveys is collected from golf course contacts on Vancouver Island. Quantitative research
questions or hypotheses are formulated after the completion of the initial quantitative phase. The
rationale for collecting quantitative data initially is that no common, comprehensive data base
currently exists that is available to golf sales representatives. Analysis of the survey results is
also included. The final phase entails recommendations for the project sponsor.
Lindsay Golf Inc.
Acknowledgements
My experience at University Canada West was very rewarding. I found the faculty and
staff very helpful and genuinely interested in fostering our learning experience during the
intensive one year MBA program. The professors were exceptional and knowledgeable in their
subject matter and continually challenged us to develop our analytical skills as we learned and
applied the course material. The diversity of the students in the program further expanded my
learning and I hope that they learned from me as much as I learned from them. Special thanks to
Reza Afkari who survived this program with me and whose humor and perspective on life
challenged my own, which further fostered expanding my awareness of the world beyond
Canada.
I acknowledge the love and support of my two children, Lesia and Nicholas, who rose to
the challenge of assisting in the upkeep of the household while their „absent mother‟ focused on
her studies. In addition, I would like to thank my family and friends who provided me with their
support, patience, understanding and most important, their faith in my abilities to complete
successfully the MBA program at University Canada West. Finally, my thanks to Don Lindsay,
the project sponsor, for his support throughout the years and input into my final project. Never in
a million years would I have ever imagined that I would acquire so much knowledge about the
golf industry if it had not been for your influence, support, and mentorship over the years.
Halinka Szwender
Lindsay Golf Inc.
Table of Contents
Executive Summary ......................................................................................................................... 1
Project Objective .............................................................................................................................. 3
Company Profile .............................................................................................................................. 3
Introduction ...................................................................................................................................... 3
Chapter 1: Project Synopsis ............................................................................................................ 5
Niche Marketing ........................................................................................................................... 6
Database Development ................................................................................................................. 6
Chapter 2: Survey ............................................................................................................................ 6
Survey Respondents ..................................................................................................................... 7
Survey Results .............................................................................................................................. 9
1.0
Overview of Facilities ............................................................................................................... 9
2.0
Satisfaction Rating of Sales Representatives........................................................................... 12
3.0
Satisfaction with Suppliers ...................................................................................................... 14
4.0
Supplier Information ............................................................................................................... 15
Chapter 3: Technology .................................................................................................................. 16
Customer Relationship Management ......................................................................................... 16
Closing the Divide ...................................................................................................................... 17
Business Model .......................................................................................................................... 18
Deployment ................................................................................................................................ 18
Benefits....................................................................................................................................... 19
Technology Risks ....................................................................................................................... 20
Chapter 4: Financial Data ............................................................................................................... 21
Lindsay Golf Inc.
Chapter 5: Risk Assessment .......................................................................................................... 23
Risk Analysis.............................................................................................................................. 24
Conclusions .................................................................................................................................... 26
Recommendations .......................................................................................................................... 26
Appendices ..................................................................................................................................... 28
Appendix A – Profile of British Columbia‟s Participation Rates .............................................. 29
Appendix B – Profile of Golfers in British Columbia ............................................................... 30
Appendix C - Telephone Survey Template ................................................................................ 31
Appendix D: Database of Golf Courses on Vancouver Island and Surrounding Islands .......... 36
Appendix E – Golf Course Websites ......................................................................................... 39
Appendix F: Vancouver Island Golf Map ................................................................................. 41
Appendix G: Gulf Island Golf Courses .................................................................................... 43
Appendix H: Survey Results ..................................................................................................... 44
Appendix I: Customer Service – Sales Representatives ............................................................ 46
Appendix J: Customer Service - Suppliers ................................................................................ 47
Appendix K: Current Suppliers ................................................................................................. 48
Appendix L: Supplier List ........................................................................................................ 49
Appendix M – 2008 Sales Projections ....................................................................................... 51
Appendix N: Sunshine Golf Product Ltd. Product List ............................................................ 54
References ...................................................................................................................................... 64
Internet Links ............................................................................................................................. 64
Lindsay Golf Inc.
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Executive Summary
The purpose of this project is to explore the feasibility of the project sponsor, Lindsay
Golf Inc., entering into an entrepreneurial venture targeted towards golf facilities and driving
ranges located on Vancouver Island, the Gulf Islands, and the Sunshine Coast. A comprehensive
database of these facilities and a telephone survey identifying opportunities for customer service
representation in this niche market is included. Two hypotheses are formulated based on the
extensive experience of the project sponsor in the golf industry. The first is that a demand for
customer service representation exists in this niche market area and the project sponsor should
target his new business venture towards providing products and services within the targeted
geographical areas. Secondly, the majority of sales are the higher profile, 18-hole golf courses
due to their greater buying power and larger customer base. This report presents the results of the
project and recommendations for Lindsay Golf Inc.
The study proved these hypotheses incorrect. Currently, there is no demand for customer
service representation in this niche market area. Furthermore, the focus of customer service
representation should be towards the smaller, lower profile golf courses due to lack of sales
representation in providing adequate service for products in their pro shops. Recommendations
for the project sponsor are to:
1. Continue as a sales representative for Sunshine Golf Products Inc.
2. Provide the smaller, lower profile facilities with better service representation for their
pro shop product supplies.
3. Aggressively promote new products in the 2008 golf season.
4. Reduce shipping costs by maintaining a larger inventory of products on the Island;
this will also improve delivery times.
Lindsay Golf Inc.
5. Integrate technology into his business practices by using a cell phone or PDA and
maintaining his database using CRM software.
6. Develop an exit strategy for his business.
2
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Project Objective
The project objective is to provide comprehensive market research targeting golf driving
ranges and golf facilities on Vancouver Island, the surrounding Islands and the Sunshine Coast
for Lindsay Golf Inc., a new business venture in the golf industry and to analyze the results to
determine the feasibility of entering into this niche market area.
Company Profile
Lindsay Golf Inc. is owned and operated by Don Lindsay, a retired accountant and avid
golfer, and is a new entrepreneurial venture that will focus on supplying golf courses and driving
ranges with golf products they require for their daily operations. His goal is to offer superior
service by providing consistency and value in the timely delivery of the product lines that he will
be representing as an independent sales representative. To assist this sponsor in his new venture,
he has requested research assistance that will identify his customer‟s needs and product lines.
This project assists him in the decision making process of proceeding further by providing the
required research through the use of a telephone survey as the instrument tool in assessing the
requirements of this niche target market.
Company Vision: Good service will result in profits.
Introduction
An ardent golfer, the project sponsor was the driving force in creating the Professional
Golf Management Program at Camosun College approximately 10 years ago. This program, the
only Canadian Professional Golf Associations (CPGA) accredited program in British Columbia,
has attracted aspiring golf professionals across Canada. As the former program leader and
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instructor in the program, the project sponsor has developed strong relationships with the
graduates in the program, many of whom are now head golf professionals and golf managers in
the province of British Columbia. These connections will provide him easier access to many of
the facilities that he hopes to service and referrals from former students when scheduling to meet
new contacts. He is very knowledgeable about all aspects of running a successful golf operation
and the required products and services.
In terms of market demand, the golf industry in Canada continues to grow at a steady rate.
This growth has been confirmed by a recent Ipsos Reid report (2006) conducted by the Royal
Canadian Golf Association (RCGA) stating that “…. 5.95 million Canadians currently play golf representing a national golf participation rate of 21.5%, among the highest golf participation rates of
any country in the world.”1 Vancouver Island is the geographical area that the project sponsor is
going to concentrate his business efforts. In time, and with the addition of seasonal staff, he plans to
expand to the surrounding islands and the Sunshine Coast. While the following table shows that golf
participation rates have dropped in British Columbia, more golf courses are being developed on the
Island, which will translate into more opportunities for the project sponsor.
1
http://www.rcga.org/english/Membership/ipsosreid_release.asp
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Source: http://www.rcga.org/_uploads/documents/Membership/EN-Quick%20FactsIpsos%20Reid.pdf
Detailed information on participation rates and golfer profiles for British Columbia is provided in
Appendix A – Profile of British Columbia‟s Participation Rates and Appendix B – Profile of
Golfers in British Columbia.
Chapter 1: Project Synopsis
This research project identifies and creates a comprehensive list of the golf driving ranges
and practice facilities on Vancouver Island, Gulf Islands and the Sunshine coast. A survey of
selected number of facilities determined their satisfaction level of existing sales representatives‟
services and product requirements such as mats, netting, range balls, and soft retail goods. A
listing of golf retail suppliers is provided for references purposes. Information and a discussion
on the benefits of introducing and implementing technology into his current business practices is
included as a strategy for increasing his efficiency and effectiveness in providing excellent
customer service. In addition, an analysis to determine the feasibility of entering this niche
market area is based on the feedback provided from the survey.
Project Hypothesis 1: A demand for customer service representation exists in this niche
market area and the project sponsor should target his new business venture towards
providing products and services within the targeted geographical areas.
Project Hypothesis 2: The majority of sales will be the higher profile, 18 hole golf courses
due to their greater buying power and larger customer base.
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Niche Marketing
As the focus of this business venture is on a specific niche, Linneman and Stanton (1991)
reinforce the importance of understanding the market especially when the business focus is on a
specific market area. To do this, Lindsay Golf Inc. needs to gather as much information as there
is a smaller tolerance for error. Researching potential customers is critical and collecting data
should be ongoing. The first step is in building a niche-marketing database.
Database Development
In the initial quantitative phase of this project, Excel software is used to compile a
comprehensive customer database of driving ranges and golf courses with practice facilities on
Vancouver Island. The rationale behind using this software system is that it is very user friendly and
the project sponsor has the computer knowledge in this software to manipulate and maintain the
spreadsheets that are developed. This provides the project sponsor with the necessary client, retailer,
and product information for his new business venture. The database is especially beneficial while he is
traveling his market areas in accessing and updating client information and product orders.
The overall focus is to provide the customer service and products that this target market needs
for their practice facilities and driving ranges. Excel tools assists in streamlining the processes in
achieving this goal. Information on new or potential golf developments is also included where
possible.
Chapter 2: Survey
The second, qualitative/quantitative phase follows up on the quantitative phase for creating
customer relationship marketing initiatives that provides the project sponsor with a competitive edge
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for this niche market area. In the quantitative phase, customer-specific information from telephone
surveys is supplied on selected golf course contacts on Vancouver Island. The current level of
satisfaction the golf professionals have of existing sales representatives is also included in the
quantitative and qualitative research methods as part of the customer analysis.
By identifying and understanding what golf professionals‟ wants and needs are, a strategy will
be developed to provide them the value and level of service that they are seeking. The purpose of this
exploratory sequential design is to identify the products and level of service that this market is seeking
when looking for products specifically for their driving ranges and practice facilities. The rationale for
collecting initial quantitative data is that no comprehensive database currently exists.
Survey Respondents
This chapter describes the findings from the telephone surveys (see Appendix C - Telephone
Survey Template) conducted on a select number of golf facilities on Vancouver Island. Golf courses
and driving ranges are selected based on the following characteristics:
Arbutus Ridge Golf & Country Club: 18 home semi-private golf course located on the
southern area of Vancouver Island whose membership base is primarily seniors
Cedar Hill Golf Club: municipal golf course located in Victoria
Comox Golf Club: 9 hole public golf course located on the north part of the island
Cordova Bay Golf Club: 18 hole semi-private golf course located in Victoria
Crown Isle Resort & Golf: 18 hole semi-private golf course located on the north part of the
island
Highland Pacific: new driving range located in Victoria
Long Beach Golf Course: public 9 hole facility located mid island in Ucluelet
Olympic View Golf Club: 18 hole semi-private golf course located in Victoria
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Qualicum Beach Memorial Golf Course: public 9 hole facility located mid island
Victoria Academy of Golf: driving range located in Victoria
The premise behind this business venture is to differentiate by implementing a customer
service strategy that will appeal to suppliers that Lindsay Golf Inc. will be representing which in
turn, will appeal to the customers to whom he will be providing his services. As the survey
results indicate, their key buying motive is the incentive programs that many suppliers now offer.
Further differentiation may possibly be to implement a communication strategy which could be
as simple as setting up an email distribution list of contacts informing them of upcoming
promotions or new product information that may not be included in existing catalogues. These
email distribution lists can be customized according to customer buying histories and types of
facilities.
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Survey Results
1.0 Overview of Facilities
Golf courses are divided into five geographical areas: the Greater Victoria area, South
Island, Mid Island, the North Island, the Gulf Islands and Sunshine Coast. Based on research, the
following chart lists the number of golf clubs and driving ranges located within the targeted
region. Appendix D: Database of Golf Courses on Vancouver Island and Surrounding Islands
provides a comprehensive list of facilities and contact information and Appendix E – Golf Course
Websites includes available websites.
As the following two charts clearly indicate, the majority of golf courses are in the
Greater Victoria area, followed by the other island areas. Further information in Appendix F:
Vancouver Island Golf Map provides an overview of the golf courses along with information on
yardage, number of holes, etc. With only six golf courses on the Gulf Island and Sunshine Coast
with driving ranges, limited revenue potential in providing regular in-person visits given the time
and cost of travel to these facilities (see Appendix G: Gulf Island Golf Courses). Typically,
these golf courses have limited buying power due to the smaller nature of their facilities and
customer base.
Lindsay Golf Inc.
Chart 1: Golf Clubs and Driving Ranges
Chart 2: Driving Ranges
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The first seven golf courses below are from the Greater Victoria area and comprise half of
the golf courses with driving ranges within this geographical area. Highland Pacific, Island View
Golf Centre and the Victoria Academy of Golf are driving range only facilities, hence the larger
number of stalls. Arbutus Ridge Golf and Country Club thru Eaglecrest include facilities within
the South Island region while the final two locations are from the North Island area. The data
shows that the Greater Victoria region contains the largest number of facilities with driving
ranges and/or driving ranges and the strongest focus for sales should be concentrated in this area.
Chart 3: Number of Driving Range Stalls at Select Golf Facilities
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2.0 Satisfaction Rating of Sales Representatives
In the assessment of current sales representation, Chart 4 on the following page, the
respondents all rated their level of satisfaction with relation to follow thru, dependability, and
quality of customer service and representation as either very satisfied (rating of 4) or extremely
satisfied (rating of 5) (for detailed results see Appendix J: Customer Service). The majority of
respondents also indicate that monthly visits are sufficient with occasional phone calls or emails
to inform them of any sales promotions. This information refutes the hypothesis of this project
that there is no demand for sales representation on Vancouver Island.
Many of the golf professionals attend the Professional Golfers‟ Association of British
Columbia (PGA of BC) annual trade show held every fall for the next golf season. This three day
event showcases the latest in golf equipment, clothing and accessories in conjunction with the
PGA of BC‟s annual awards dinner. Members and nonmembers of this association use this trade
show as an opportunity to view new products, speak to suppliers and their customer service
representatives in person and also to network with their colleagues. However, the majority of
orders take place throughout the golf season, primarily for products such as golf clubs, balls and
other staples as required.
Survey respondents indicated that apart from range balls, orders for their driving ranges or
practice facilities typically only occur once a year or on an as needed basis. There appears to be
more of a demand in the front end of the golf business, namely golf clubs, golf bags and other
products supplied in the pro shops. Further discussion of this subject matter will take place under
recommendations.
Lindsay Golf Inc.
Chart 4: Average Satisfaction Ratings of Sales Representatives
1 represents Extremely Dissatisfied
5 represents Extremely Satisfied
Table 1: Average Satisfaction Rates
Average
Follow-thru
4.71
Dependable
4.40
Service
4.20
13
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3.0 Satisfaction with Suppliers
When selecting suppliers, the respondents‟ primary decisive factor in choosing suppliers
was in relation to receiving fair prices for their orders followed closely by receiving quality
customer service and representation. Product quality seemed to have more significance in the
higher end golf facilities where members and public golfers expected a better-quality range of
products. Image and quality are key factors in purchasing decisions in these facilities. Several
mentioned buying incentive programs such as season-end rebate programs that encouraged these
professionals to purchase more products from their suppliers due to the savings it would generate
at the end of the summer season.
High shipping costs are mentioned by several of the respondents and value-added services
is in the delivery of products by current sales representatives especially in the delivery of range
balls due to the higher shipping costs based on the weight of this product. For example, one
respondent states that he typically orders 3,000 range balls to be delivered every February and the
shipping costs attached to his order significantly reduced his profit margin. Overall, based on the
feedback from respondents, they are generally satisfied with their suppliers. (Appendix J:
Customer Service).
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Chart 4: Selection of Suppliers
1 represents Extremely Dissatisfied
5 represents Extremely Satisfied
Table 2: Level of Importance in Choosing Suppliers
Average
Product
Quality
3.625
Fair
Price
4.625
Quality of
Service
4
4.0 Supplier Information
Appendix K: Current Suppliers and in Appendix L: Supplier List for the project sponsor
provides a summary of supplier information. In the spring of this year (2007), the project sponsor
became a sales representative for Sunshine Golf Products Ltd. This project is to determine the
feasibility of expanding or refocusing on driving ranges and practice facilities. The survey
information provides the sponsor with information about existing products these facilities
currently purchase and the companies that supply these products.
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Chapter 3: Technology
Lindsay Golf Inc. (LGI) is a startup business that would benefit from implementing
technology into its operational strategy. Currently, business is conducted using a brick and
mortar approach and would benefit from using customer relationship management software or at
minimum, a small business financial program that would not only maintain his database of clients
but also in tracking inventory, orders, and accounting records. This would improve the owners‟
efficiency and effectiveness next year as he expands his developing customer database and
product lines.
In exploring various software programs, the writer recommends that the project sponsor
consider the Microsoft Customer Relationship Management software as an investment into the
future viability of his business. This will also provide the sponsor with a more attractive offering
to potential buyers when he decides to sell his business. In this section we demonstrate that by
implementing technology before his business grows and expands any further, he will be able to
plan for his exit strategy with a more promising monetary reward for his entrepreneurial efforts.
This is further discussed under technology risks.
Customer Relationship Management
“The philosophy behind customer relationship management is that some customers bring
in more revenue than others. Customer Relationship Management (CRM) refers to methodologies
and tools that assist businesses to manage customer relationships in an organized way. “CRM is
a customer-focused business strategy that aims to increase customer satisfaction and customer
loyalty by offering a more responsive and customized service to each customer.”2 CRM
initiatives are emerging as strategic and high priority projects in a growing number of
2
Crouteau, A, Li, P. (2003)
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organizations. The objective is to attract and retain highly profitable customers while crossselling to increase revenues from lower-profit customers.”3 Implementation of this software
would benefit the following functional areas of this business: customer and supplier management,
sales and inventory management, accounting, and marketing.
Closing the Divide
“Among hospitality-related industries, golf seldom leads the way in technology
applications.”4 This fact alone should provide Lindsay Golf Inc. with the impetus to consider
integrating a CRM system into his business; a competitive edge that would put him into the
leading forefront of the golf services that he provides. Bob Thompson, CEO of CustomerThink
Corporation qualifies CRM by stating, "Successful CRM is about competing in the relationship
dimension. Not as an alternative to having a competitive product or reasonable price- but as a
differentiator.” This could create more sustainable relationships in the long-run between LGI and
his customers.
The key is to change the current mindset of the business owner to embrace and use this
technology to his competitive advantage. However, embracing the new can be challenging due to
resistance to change, as most people are unwilling to change even when it will ultimately benefit
them. Nonetheless, the positive benefits this technology will make on his operational processes
would be worth the effort to change existing business practices. A listing of the benefits of
employing CRM technology is explored in the following pages.
3
4
Business Development Canada
Gould, David (2007)
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Business Model
The business model focus is business-to-business. With the development of a database
highlighting specific buying needs of each of his customers, Lindsay Golf Inc. will have a distinct
competitive advantage. By tracking their buying histories and other pertinent information such as
other products they may require, not only in their pro shops but also for their driving ranges, the
project sponsor will provide customized service based on buying histories. Ultimately, this will
further enhance the relationships he is currently building within the golf industry on Vancouver
Island. The first core element is to automate fundamental business processes that are recorded in
a binder. Sales calls, sales, inventory, and orders pending are readily available and easy to track
using a CRM system. Secondly, the ability to implement analytical technology to determine
customer behaviors will assist the project sponsor to customize sales calls and marketing efforts.
Finally, the technology has the potential to become more interactive with customers through
media such as the web, PDA‟s etc.
Deployment
The business owner of LGI possesses the knowledge, motivation and overall skills to
excel in this industry; the challenge is to increase his expertise in technology. Prior to deploying a
customer relationship management program or similar technology, Marchand (2006) cautions
that a company must first clarify a clear understanding of the concept „customer oriented. This
entails assessing knowledge, skills, motivation and IT abilities to strengthen customer
relationships. Relevant information regarding customers, products, services, transactional and
relationship oriented channels is collected and analyzed to improve performance. The next key
consideration is the effectiveness of using this information and IT effectively. Microsoft
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Dynamics CRM software will provide LGI with the ability to ease into this symbiotic
relationship due to the user-friendly capabilities of this program.
Benefits
Customer Relationship Management provides the following advantages from an internal
perspective:
 Easy to use, quick to deploy and highly flexible
 Ability to provide analytical information and statistical reports
 Increased efficiency
From a customer perspective, it provides the ability to better:
 Understand customers – deepen relationships with customers; collect data and
information specific to individual golf courses; categorize them according to key
characteristics
 Understand customers‟ wants and needs – track buying habits; ability to market
specific products targeted to these buying habits leading to increased sales and sale
effectiveness
 Serve them more efficiently and effectively – automate and streamline business
processes with the ability to access customer files instantaneously and access relevant
information; ability to focus on highly personalized service; marketing strategies can
also be targeted to specific customers based on their buying habits; tracking of product
problems to enable proactive management
Ultimately, this assists the business to improve customer satisfaction, increase productivity, slash
operational costs and maximize the effectiveness of each customer interaction.
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Technology Risks
As identified earlier, the primary risks are the anticipated resistance to implementing
CRM technology, followed closely by the lack of technical expertise by the owner of Lindsay
Golf Inc. On a much lesser scale, is the possibility of computer or power failures would result in
an inability to access information. These threats are discussed in further detail under the heading
of risk assessment. Bligh (2004) identifies other potential CRM failures which, may result from
the following:
 Poor objective setting - this is caused by failing to align goals to strategy. The
information generated from the survey will assist in identifying and clarifying
competitive advantages
 Inadequate planning and scope setting – initial implementation should be on a small
scale until the business owner becomes familiar with using the software
 Implementation missteps – with the online support that is available by Microsoft, any
missteps can be promptly addressed
 Inadequate post-implementation operation – this could be a real threat if information
is not maintained and updated on a daily basis; the suggestion is to acquire additional
training to maintain the software for both the project sponsor and his wife
With an increasing number of competitors vying for golf market share, becoming more
customer-centric is the key to building and sustaining customer loyalty. Implementing and
actively using Microsoft Dynamic CRM Software will enable Lindsay Golf Inc. to react quickly
to customer requests and anticipate future needs. In conclusion, when the owner plans his exit
strategy to retire or sell his business, he will have a developed customer relationship management
database as a key selling feature to entice potential buyers.
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Chapter 4: Financial Data
The project sponsor, an accountant by profession, has provided sales projections for the
2008 golf season based on sales he conducted for Sunshine Golf Products Inc. in the past year.
Final budget details for 2007 are not available as Lindsay Golf Inc. is still processing sales and
does not have an accurate assessment of total sales to date. Costs of conducting business are also
not included as the project sponsor conducts his business in conjunction with Vancouver Island
golf tournaments that he competes in. Table 3 provides a summary of forecasted sales for the
next golf season and a detailed listing of sales projections in Appendix M – 2008 Sales
Projections.
Table 3: 2008 Sales Projections
Total Greater Victoria
Total Lower Island
Total Mid Island
Total Upper Island
Total Gulf Islands/ Sunshine
Total Corporate
Total Mega Stores
Company Total
$
$
$
$
$
$
$
$
115,000
41,000
93,000
28,000
10,000
13,000
130,000
430,000
Based on an 8% commission on all sales, the project sponsor has forecasted a profit of
$34,400.00 for the upcoming golf season, working on a part time basis for approximately eight
months of the year. In reviewing his sales from the past year, the sponsor has determined that
the majority of sales generate from the golf facilities with lower buying power. The high level of
customer service: frequent contact, consistent follow-up and timely delivery of orders contribute
to increased sales that Sunshine Golf Products Inc. previously did not experience.
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New products are being introduced for the 2008 golf season and the prediction by the
project sponsor that this could result in an additional 30% in sales commissions (see Appendix N:
Sunshine Golf Product Ltd. Product List). This does not include new products that are currently
undergoing negotiations for securing exclusive British Columbia and/or Canadian rights to
market them. Products include Bushnell, sunscreen and skin care products. If successful, the
project sponsor predicts an additional 20% in sales commissions.
Lindsay Golf Inc.
Chapter 5: Risk Assessment
Potential risks that must be considered for this business venture include the following:
Business Risks
A. Lack of Demand
B. Software knowledge
Risk Description
That this market area is satisfactorily represented
and there is no demand for these services.
The challenge will be to encourage the project
sponsor to consider implementing a software
program such as a Customer Relationship
Management or at the very least Small Business
Financials for his new business venture.
Preliminary forays into exploring some of the
many features of these software programs have
convinced this writer that both are user friendly
and would greatly contribute to the operational
development of this new business venture.
In addition, lack of applied knowledge in general
may lead to challenges in creating the database to
maintain and generate the desired information and
reports.
C. Resource capabilities
The sponsor vacations up to six months of the year
in the United States and will only be available via
email or long distance in the „off season‟. Another
consideration is the possibility of illness or poor
health. The sponsor is currently working
independently with some support provided by his
wife.
D. Logistical issues
The geographical area that the sponsor is
considering is quite large and may need to be
limited only to the Vancouver Island.
E. Resistance to technology
The sponsor currently does not use a cell phone for
his business and is reluctant to consider other tools
such as PDA‟s or laptops.
23
Lindsay Golf Inc.
Risk Analysis
Risks are evaluated by assessing the probability and severity of each risk occurring. Ratings are identified as the following:
1 very low impact
Unlikely to occur
Negligible
2 low
May occur occasionally
Minor impact on time, quality or cost
3 medium
50% probability of occurring or not occurring
Notable impact on time, quality or cost
4 high
Likely to occur
Substantial impact
5 very high
Almost certain to occur
Threatens success or completion of project
Probability (P),
Impact (I),
Severity (P x I)
Risk Statement
Risk
A. Lack of demand
B. Software knowledge
C. Resource capabilities
(P)
1-5
(I)
1-5
(P x I)
To not enter into this niche market area.
5
5
10
Project Sponsor
As a recent retiree from Camosun College, the sponsor has
access to courses and support from his fellow faculty members
and IT staff. The sponsor and his wife should consider updating
their computer skills as this will increase the effectiveness and
efficiency of his operational practices.
4
4
8
Project Sponsor and/or wife
During the winter season (off season) , the sponsor could set up
email contacts with his customers and as his customer base
grows; consider employing seasonal staff to assist
5
5
10
Project Sponsor
Action Required
Responsibility
24
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Probability (P),
Impact (I),
Severity (P x I)
Risk Statement
D. Logistical issues
Based on the prohibitive travel costs and small number of golf
facilities, the minimum amount of contact could occur yearly
with follow up phone calls or emails depending on customer
preferences
2
4
6
Project Sponsor
E. Resistance to
technology
Consider purchasing a cell phone or lap top as a business
expense and conduct weekly backups of all computers
4
5
9
Project Sponsor and/or sponsor‟s wife
Lindsay Golf Inc.
26
Conclusions
Both hypotheses are disproven. Firstly, there is no demand for customer service
representation in this niche market area: driving ranges and practice facilities. The feedback
from the survey respondents indicate that, typically, product orders occur infrequently with the
exception of range balls. The second hypothesis, also points out that sales should be focused on
the smaller, lower profile golf courses due to lack of sales representation in providing adequate
service for products in their pro shops. Further discussion is highlighted under the following
recommendations.
Recommendations
1.
The key recommendation is for Lindsay Golf Inc. to not enter into this entrepreneurial
venture. The most significant feedback from the survey results clearly indicates that there is
no demand for this service in this market area. However, there does seem to be a demand for
sales representation for Sunshine Golf Products Inc. which he embarked on earlier this year
after this project had already commenced.
2. Although the 9-hole and lower profiles facilities typically have smaller budgets, the past sales
season has revealed that there is greater potential in further developing these market areas.
Sales representatives and/or supplier contact has been minimal and there exists an
opportunity to provide these facilities with better representation for their product supplies
although not for their driving ranges or practice facilities. Following the 80-20 principle,
Lindsay Golf Inc. should concentrate his efforts on customers who will account for 80% of
the business. To do this, the project sponsor needs to focus his sales effort on the customers
who will be the most profitable.
Lindsay Golf Inc.
3. Focus on promoting new products prior to the onset of the golf season and throughout the
summer. With the introduction of new products, Lindsay Golf Inc. anticipates increasing
sales between 30%-50% on the Island.
4. To explore the feasibility of reducing shipping costs by keeping a larger inventory of
products on the Island. This will also reduce delivery time of products.
5. To integrate technology into his business practices by using a cell phone or PDA and
maintaining his database using CRM software.
6. Develop an exit strategy for retiring and selling his business.
27
Lindsay Golf Inc.
Appendices
28
Lindsay Golf Inc.
Appendix A – Profile of British Columbia’s Participation Rates
29
Lindsay Golf Inc.
Appendix B – Profile of Golfers in British Columbia
30
Lindsay Golf Inc.
31
Appendix C - Telephone Survey Template
Hello, Mr./Ms.________, this is Halinka Szwender calling. I am completing my Masters of
Business Administration and my final project concerns the golf industry on Vancouver Island.
My project sponsor is Don Lindsay of Lindsay Golf Inc. He is considering a new business
venture targeted towards driving ranges and practice facilities. In addition, I will be requesting
your feedback on improving customer service and input on products you would like him to
provide. This survey will only take a few minutes of your time. So, is this a convenient time for
you, Mr./Ms.______?
IF YES: Begin Survey. Please try to keep your answers to our questions as short as possible.
IF NO: When would be a good time for me to call back?
Golf Course:
Contact:
Location area:
Pro Shop owned by pro
Club
Do you have a Practice Facility
Yes
No
Teaching pro available:
Yes
No
If yes, # of professionals
Pro shop facilities: yes
no
Product lines:
Golf clubs
Balls
Accessories:
Rental Clubs:
Do you provide junior rental clubs? What brand:
If yes, # of stalls
Lindsay Golf Inc.
Driving Range/ Practice Facility Info
Open year round
Yes
No
Covered
Open
Heated
non-heated
What companies are your regular suppliers for your driving range products?
Range mats:
mats
natural grass
If grass, do you use mats in the winter: Yes No
How many?
Ball Washers:
What kind of ball retrievers do you use?
Ball Dispensers or auto tees (if auto tees, go to question 9)
# of ball dispensers
Range pails:
Steel
zinc
small
nylon/plastic
large
Plastic range trays
Rubber Tees
typical sizes ordered
Golf Carts
What brand of golf carts do you use?
Club Car
# of carts
Yamaha
EZ-GO
Other brand specify
32
Lindsay Golf Inc.
33
Customer Service – Relationship Based Questions
Information generated in this next section will be kept anonymous and only final tabulated
results will be provided to Lindsay Golf Inc.
1. On a scale of 1 to 5 where 1 represents "Extremely dissatisfied" and 5 represents
"Extremely satisfied," how would you rate your level of overall satisfaction with your
Island sales representatives for practice facility products?
1
Provide specific information
2
3
4
5
NA
Record open-ended response.
2. When selecting a supplier in general, please tell me how important each of the following
factors is to you on a scale of 1 to 5, where 5 is "very important" and 1 is "not at all
important."
1
not
2
3
4
High product quality
Fair prices
Quality customer service and representation
On-time deliveries
Products in-stock and available when I order them
Easy ordering process
How important is having a company catalogue of all
the products?
3. In terms of customer contact, would you prefer that you be contacted…..
Monthly
other, specify
4. Preferred method of contact:
Telephone
In person
e-mail
Combination
5
very
Lindsay Golf Inc.
34
5. In terms of reliability to perform the promised service dependably and accurately
please rate your current sales representatives for practice facility products.
On a scale of 1 to 5 where 1 represents "Extremely dissatisfied" and 5 represents "Extremely
Satisfied"
Follows through with commitments in a timely manner
1
2
3
4
5
NA
Is dependable
Customer service
Helpfulness & willingness to assist
Product knowledge
"Extremely satisfied," how would you rate your level of satisfaction with your practice
facility supplier in regard to price?
1
2
3
4
5
NA
"Extremely satisfied," how would you rate your level of satisfaction with your practice
facility supplier in regard to value?
1
2
3
4
5
NA
Lindsay Golf Inc.
35
Customer service – transaction based
Thinking about your most recent contact, how would you rate the representative's ability
to help you or to get you to someone who could help you? Would you say …
Excellent
Very Good
Good
Fair
Poor
NA
And how would you rate the representative on being courteous? Would you say …
Excellent
Very Good
Good
Fair
Poor
NA
How would you rate the representative on being able to help you resolve your issue/need?
Would you say …
Excellent
Very Good
Good
Fair
Poor
NA
Are there any products other than practice facility products that you would like to have
available from an Island representative? List
CLOSING
On behalf of Don Lindsay and myself, thank you for your time. It‟s been a pleasure speaking
with you, and I know that Lindsay Golf Inc. looks forward to serving you. Goodbye.
Lindsay Golf Inc.
Appendix D: Database of Golf Courses on Vancouver Island and Surrounding Islands
Course Name
Ace McDuff's Driving Range
Ardmore Golf Course
Bear Mountain Golf & CC
Cedar Hill Golf Club
Cordova Bay Golf Club
DeMamiel Creek Par 3-Sooke
Glen Meadows Golf & CC
Gorge Vale Golf Club
Green Acres Par 3 / Range
Henderson Park Golf Course
Highland Pacific
Island View Golf Centre
Juan de Fuca Golf Course
Metchosin Golf Course
Mount Douglas Golf Course
Contact
Brian Wallace
Todd Mahovlich
Craig Rencher
Lance McCullough
Marty Richards
Jim Cook
Ken Smith
Oak Bay Rec. Dept.
Lyle Acton
Scott Keenlyside
Brent McKinnon
Grant & Sue West
Olympic View Golf Club
Prospect Lake Golf Course
Ridge Course at Cordova Bay
Royal Colwood Golf & CC
Royal Oak Golf Club
Uplands Golf Club
Victoria Academy of Golf
Victoria Golf Club
Lyndon King
Doug Schneider
Mike Will
Jason Geisbrecht
William Wakeham
Don Billsborough
Dale Broughton
Mike Parker
Arbutus Ridge Golf & CC
Beban Park Pitch & Putt G.C.
Cottonwood Golf Course
Cowichan Golf Course & CC
Duncan Meadows Golf Course
Eaglequest Golf Course
Fir Meadows Golf Course
Fun Pacific Recreation Centre
Ladysmith Golf Course
March Meadows Golf Club
Jordan Ray
Harvey Heard
Tim Hughes
Norm Jackson
Grace Hui
Bruce Tapp
Patti?
Dave Campbell
Blair Caldwell
Title
HTP
G.M.
HP
HP
HP
HP
HP
Owner
G.M.
HTP
owners
Dir. of
Golf
HP
HP
HP
HP
HP
HTP
HP
Dir. of
Golf
HP
HP
HP
HTP
HP
Address
2207 Millstream Road
930 Ardmore Drive
2020 Country Club Way
1400 Derby Road
5333 Cordova Bay Road
6518 Throup Road RR 5
1050 McTavish Road
1005 Craigflower Road
3970 Metchosin Rd R.R. #4
2291 Cedar Hill X Road
450 Creed Road
7081 Central Saanich Road
1767 Island Highway
4100 Metchosin Road
4225 Blenkinsop
City
Victoria
Sidney
Victoria
Victoria
Victoria
Sooke
Sidney
Victoria
Victoria
Victoria
Victoria
Saanichton
Victoria
Victoria
Victoria
PC
V9B 6H4
V8L 5G1
V9B 6R3
VSP 1T1
VSY 2L3
V0S 1N0
V8L 3S1
V9A 2X9
V9C 4A5
V8P 5H9
V9B 6C9
V8M 1Y3
Phone
474-1275
656-4621
744-2327
475-7151
658-4444
642-2500
656-3921
386-3401
474-2123
370-7200
478-5653
V9C 3Z6
V8X 2C3
Location
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
643 Latoria Road
4633 Prospect Lake Road
5333 Cordova Bay Road
629 Goldstream Avenue
540 Marsett Place
3300 Cadboro Bay Road
4237 Blenkinsop Road
1110 Beach Drive
3515 Telegraph Road
2280 Bowen Road
1975 Haslam Road
PO Box 38
6507 North Road, RR#2
1601 Thatcher Road
5301 Trans Canada Hwy
2591 Beverly Street
380 Davis
10298 South Shore Road
Victoria
Victoria
Victoria
Victoria
Victoria
Victoria
Victoria
Victoria
V9C 3A3
V9E 1J5
VSY 2L3
V9B 6K8
V8Z 5M1
V8R 5K5
V8X 2C3
V8S 2H9
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
Gr. Victoria
474-3673
479-2688
658-3996
478-9591
658-1433
592-1818
721-2001
598-4322
[email protected]
Cobble Hill
Nanaimo
Cassidy
Duncan
Duncan
Nanaimo
Duncan
Duncan
Ladysmith
Honeymoon
V0R 1L1
South Island
South Island
South Island
South Island
South Island
South Island
South Island
South Island
South Island
South Island
250, 743-5000
250, 756-0108
250, 245-5157
250, 746-5333
250, 746-8993
250, 754-1325
250-709-2221
250, 746-4441
250, 245-7313
250, 749-6241
[email protected]
V0R 1H0
V9L 3X1
V9L 1N9
V9R 5X9
V9L 5J2
V9L 3X3
V0R 2E0
V0R 1Y0
Email
[email protected]
[email protected]
[email protected]
[email protected]
474-8621
478-3266
477-8314
[email protected]
[email protected]
[email protected]
36
Lindsay Golf Inc.
Bay
Chemainus
Mount Brenton Golf Club
The Cliffs Over Maple Bay
Yokum Valley Golf
Alberni Golf Club
Marc McAndrews
new
HP
2806 Henry Road
Bruce MacDonald
HP
5551 Jordan Lane R.R. #2
RR 2, Site 229, C9
Arrowsmith Golf & CC
Kevin Oates
HP
2250 Fowler Road
Eaglecrest Golf & Country Club
Fairwinds Golf & CC
Long Beach Golf Course
Morningstar Golf Course
Nanaimo Golf Club
Pheasant Glen Golf Resort
Pin High Golf Experience
Pleasant Valley Executive Golf
Course
Pryde Vista Golf Course
Kelvin
Ward Stouffer
Keith Gibson
Corey Betz
Kerry Davison
Gordi Melissa
HP
HP
HP
HP
HP
HP
2035 Island Hwy.
3750 Fairwinds Drive
P.O. Box 998
525 Lowry Road
2800 Highland Boulevard
1025 Qualicum Road
Qualicum Beach Memorial Golf
The Hollies Executive Golf
Course
Winchelsea View Golf Course
Wyndansea Oceanfront Golf
Resort
Comox Golf Club
Crown Isle Resort & Golf
Glacier Greens Golf Course
Gold River Golf & CC
Longlands Golf Course
Mulligans Golf Centre
Port Alice Golf & CC
Saratoga Beach Golf Course
Ross Mantell
HP
115 Crescent Road W.
Port Alberni
Nanaimo
Qualicum
Beach
Patrick Little
Ian Harper
HP
HP
3133 Alberni Highway
PO Box 69
Port Alberni
Lantzville
new
Grant Goudy
Jason Andrew
Bill Kelly
HP
HP
Brandon Guile
HTP
Chantel
1718 Balmoral Avenue
399 Clubhouse Drive
C.F.B. Comox
P.O. Box 819
1239 Anderton Road
4985 Cotton Road
Port Alice Rd
2084 Saratoga Road
Sequoia Springs Golf Club
Seven Hills Golf & CC
Linda Brown
700 Petersen Road
Anne Newman
300 McGimpsey Road
5291 N Island Highway,
Storey Creek Golf Club
Sunnydale Golf & CC
Blackburn Meadows Golf
Course
155 Pryde Avenue
HP
269 Blackburn Road
Duncan
Port Alberni
Qualicum
Beach
Qualicum
Beach
Nanoose Bay
Ucluelet
Parksville
Nanaimo
Qualicum
Ucluelet
Comox
Courtenay
Lazo
Gold River
Comox
Courtenay
Port Alice
Black Creek
Campbell
River
Campbell
River
Courtenay
Salt Spring
Island
V0R 1K0
250, 246-9322
V9L 1N9
V9Y 7L6
South Island
South Island
South Island
Mid Island
V9K 2A5
Mid Island
250, 752-9727
V9K 1G1
V9P 9J6
V0R 3A0
V9T 2B4
V9S 3N8
V9K 1M5
Mid Island
Mid Island
Mid Island
Mid Island
Mid Island
Mid Island
Mid Island
250, 752-6311
250, 468-7666
250, 725-3332
250, 248-8161
250, 758-6332
250, 752-8786
B9F 4P8
Mid Island
Mid Island
250 492-6988
250, 753-6188
V9K 1S7
Mid Island
250, 752-6312
V9Y 8R5
V0R 1K0
Mid Island
Mid Island
250, 724-5333
250, 390-3934
Mid Island
North Island
North Island
North Island
North Island
North Island
North Island
North Island
North Island
250, 339-4444
250, 703-5050
250, 339-6515
250-283-7266
250 339-6363
250, 338-2440
250 284-3213
250 337-8212
V8N 4G4
V9N 9G3
V0R 2K0
V0T 1G0
V9B 5Y1
V0N 2N0
V8K 2B8
250, 748-6360
250, 723-5422
North Island
North Island
250 287-4970
North Island
North Island
250 923-3673
250 334-3232
Gulf Island
250, 537-1707
[email protected]
1-800-567-1320
[email protected]
[email protected]
37
Lindsay Golf Inc.
Gabriola Golf & CC
Galiano Golf & CC
Pender Island Golf & CC
Salt Spring Island Golf &
Country Club
William Smith
Halii Raines
HP
Manager
PO Box 239
24 St. Andrews Drive
2305 Otterbay Road Box 6
Steven Marleau
HP
805 Lower Ganges Rd.
Gabriola
Galiano
Pender
Island
Salt Spring
Island
V0R 1X0
V0N 1P0
Gulf Island
Gulf Island
V0N 2M0
Gulf Island
V8K 2V9
Gulf Island
Sunshine
Coast
Sunshine
Coast
Sunshine
Coast
Sunshine
Coast
Sunshine
Coast
Bowen Island Golf Club
Myrtle Point Golf Club
Greg Babcock
Pender Harbour Golf Club
Sechelt Golf & CC
Sunshine Coast Golf & CC
HP
C5 McCausland Road, RR1
V8A 4Z2
13823-B Highway 101
Powell River
Pender
Harbour
3206 Sunshine Coast Hwy.101
Gibsons
V0N 1VO
V0N 2H0
Chris Lutes
250, 247-8822
877 909 7888
250,537-2121
[email protected]
604, 947-6453
604, 487-4653
604 883-9541
604, 885-9212
[email protected]
38
Lindsay Golf Inc.
39
Appendix E – Golf Course Websites
Ardmore Golf Course
Bear Mountain Golf & Country Club
DeMamiel Creek Par 3-Sooke
Glen Meadows Golf & Country Club
Green Acres Par 3 / Range
Highland Pacific
Royal Colwood Golf & Country Club
Royal Oak Golf Club
Uplands Golf Club
Victoria Golf Club
Beban Park Pitch & Putt G.C.
Fir Meadows Golf Course
Fun Pacific Recreation Centre
Ladysmith Golf Course
The Cliffs Over Maple Bay
Yokum Valley Golf
Alberni Golf Club
Arrowsmith Golf & CC
Eaglecrest Golf & Country Club
Fairwinds Golf & CC
Morningstar Golf Course
Nanaimo Golf Club
Pheasant Glen Golf Resort
Pin High Golf Experience
http://www.acemcduffs.com/
http://www.ardmoregolfcourse.com/
http://www.bearmountain.ca/Home/Play/MountainCourse.aspx
http://www.golfcedarhill.com/
http://www.cordovabaygolf.com/golf-club-victoria.html
http://www.glenmeadows.bc.ca/index.htm
http://www.gorgevalegolf.com/
n/a
http://www.recreation.oakbaybc.org/golf.html
http://highlandpacific.com
www.islandviewgolf.com
http://www.recreationvictoria.com/juandefucagolf/
http://members.shaw.ca/metchosingolf/
http://www.golfbc.com/courses/olympic_view
http://www.golfprospect.com/
http://www.cordovabaygolf.com/cordova-ridge.html
http://www.royalcolwood.org/
http://www.royaloakgolfclub.com/
http://www.uplandsgolfclub.org/
http://www.playbettergolf.ca/
http://www.victoriagolf.com/
http://www.golfbc.com/courses/arbutus_ridge
http://www.cottonwoodgolfcourse.com/cottonwood_golf_course.htm
http://www.cowichangolfclub.ca/
www.duncanmeadows.com
http://www.eaglequestgolf.com/
http://marchmeadowsgolf.com/index2.html
http://www.mountbrentongolf.com/
http://www.albernigolf.com/
http://golfarrowsmith.com/
http://eaglecrestgolfclub.ca/
http://www.fairwinds.bc.ca/
http://www.longbeachgolfcourse.com/
http://www.morningstar.bc.ca/
http://www.nanaimogolfclub.ca/
http://www.pheasantglen.com/
Lindsay Golf Inc.
Pleasant Valley Executive Golf Course
Pryde Vista Golf Course
Qualicum Beach Memorial Golf
The Hollies Executive Golf Course
Winchelsea View Golf Course
Wyndansea Oceanfront Golf Resort
Comox Golf Club
Glacier Greens Golf Course
Gold River Golf & CC
Longlands Golf Course
Mulligans Golf Centre
Port Alice Golf & CC
Saratoga Beach Golf Course
Sequoia Springs Golf Club
Seven Hills Golf & CC
Storey Creek Golf Club
Sunnydale Golf & CC
Blackburn Meadows Golf Course
Gabriola Golf & CC
Galiano Golf & CC
Pender Island Golf & CC
Salt Spring Island Golf & Country Club
Bowen Island Golf Club
Myrtle Point Golf Club
Pender Harbour Golf Club
Sechelt Golf & CC
Sunshine Coast Golf & CC
http://www.golfqualicum.ca/
http://www.holliesgolfcourse.com/
http://www.wyndansea.com/golf_course.html
http://www.crownisle.com/golf.asp
http://www.glaciergreens.com/
http://www.tee-off.ca/courses/bc460.htm
http://www.storeycreek.bc.ca/
http://www.sunnydalegolf.ca/
http://www.blackburnmeadows.com/
http://www.gabriolagolf.com/
http://www.galianogolfclub.com/
http://www.penderislandgolf.com/
http://www.saltspringgolf.com/
http://checkmateconsulting.com/bowengolf/
http://www.myrtlepointgolfclub.com/
http://www.tranquilitybay-bc.com/golfpenderharbour.html
http://www.secheltgolfclub.com/
https://www.memberstatements.com/login/login.cfm
40
Lindsay Golf Inc.
41
Appendix F: Vancouver Island Golf Map
While somewhat dated, this map provides an overview of some of the facilities located on
Vancouver Island including number of holes, types of equipment rentals and whether the facility
provides a driving range as one of their services for golfers.
Lindsay Golf Inc.
Appendix F: Vancouver Island Golf Map cont’d.
Source: http://www.cityofnanaimo.com/Canada/BC/VancouverIsland/VanIsGolf.pdf
42
Lindsay Golf Inc.
43
Appendix G: Gulf Island Golf Courses
The map below indicates the approximate locations of golf courses located on the Gulf Islands.
Due to ferry and gasoline costs, travel time, and the overall sparsity of golf courses on these
islands, does not warrant regular face-to-face visits.
Source: http://www.britishcolumbia.com/Maps/?id=70
Lindsay Golf Inc.
44
Appendix H: Survey Results
Pro Shop
owned by:
Pro or Club
Practice
Facility
P
Y
# of Stalls
Teaching
Pro?
Y or N
10/irons
only
Y
# of Pros
Pro Shop
Y or N
golf clubs
Product Lines
balls
rental clubs
3
Y
Dunlop,
Aspire, M-5
Titlelist
Dunlop
all
Nike/Callaway
access
Open Year
Round
Y or N
Covered/
Open/
Both
U.S. Kids
variety
yes
3c
non
limited
yes, all
yes
20C/1open
non
junior clubs
Heat/
non
C
Y
21
Y
4+3
Y
Henry
Griffiths,
Callaway,
Mizuno,
Bang
Highland Pacific
n/a
Y
Y
44
50
Y
n/a
3
N
Y
Unavailable
Unavailable
n/a
Unavailable
n/a
Unavailable
n/a
Unavailable
n/a
Unavailable
yes
yes
both
both
yes
Y
TaylorMade,
Ping, Lopez
(no longer
carry Nike shipping
issues)
Maxfli,
Srixon
(switched
to Srixon
due to
quality
issues)
TaylorMade
U.S. Kids
variety
yes
6c
non
4c/10open
non
C,semi-private
C, semi-private
Y
33/
21winter
Y
Y
65
Y
Y
14
Y
9
Y
4
Y
yes
TaylorMade,
Ping, Lopez
Maxfli,
Titlelist,
TaylorMade
TaylorMade
U.S. Kids
variety
yes
Lindsay Golf Inc.
Pro Shop
owned by:
Pro or Club
Qualicum Beach
Memorial Golf
P
P, public
Practic
e
Facility
Y
Y
# of Stalls
12
15
Teaching
Pro?
Y
or N
Y
Y
# of Pros
2
3
Pro Shop
Y or N
golf clubs
Product Lines
balls
rental clubs
Dunlop,
Nickent,
Talor,
Callaway,
Cobra
Topflight,
Titleist,
Callaway,
Maxfli,
Dunlop,
Nike
Top Flight
Y
Cobra,
Callaway,
Nickent,
Bang
Topflight,
Titleist,
Callaway,
Crystal
Top Flight
Titlelist,
Srixon,
Nike,
Callaway
wide
Titlelist
Y
Comox Golf Club
P
Y
5
Y
2
Y
Nickent,
Jazz,
Adams
C
Y
30
Y
6
Y
Ping,
Taylormade
junior clubs
U.S. Kids
access
Open Year
Round
Y or N
variety
45
Covered/
Open/
Both
Heat/
non
5
Non
Yes
Ping &
Taylormade
U.S. Kids
variety
Yes
15 open
Non
Jazz
yes, all
Yes
5c
Non
Ping, kids
variety
Yes
30 open
non
Lindsay Golf Inc.
46
Appendix I: Customer Service – Sales Representatives
6. Sales Representatives
7.
Satisf.
8.
Value
9.
Service
10. Rep
11. Issues
none
Products
Location
Follow-thru
Dependable
Service
Helpful
Product
Know.
Gr.
Victoria
5
4
4
3-own research
3
4
4
4
4
Cordova Bay Golf
Club
Gr.
Victoria
4
4
4
3-own research
4
4
4
5
5
Olympic View Golf
Club
Gr.
Victoria
Taylor
made-1
5
4
4
5
5
4
4
5
none
Taylormade - service issues, ie double
billing
Arbutus Ridge Golf
& CC
South
Island
5
5
4
5
3
GolfBC
negotiat
ed
4
4
5
5
Sandwich boards with clocks, good
quality bag stands
Long Beach Golf
Course
Mid Island
5
5
5
5
5
5
5
5
5
5
Would like access to demo days
once/year; delivery of range balls due
to high freight costs
Qualicum Beach
Memorial Golf
Mid Island
4
4
4
4
4
4
4
4
4
4
No concerns
Comox Golf Club
North
Island
5
5
5
4
5
4
4
4
4
4
n/a
Crown Isle Resort &
Golf
North
Island
5
5
5
5
5
5
5
5
5
5
no concerns
price is #1 concern
Signage - distance markers, teaching
area
Lindsay Golf Inc.
47
Appendix J: Customer Service - Suppliers
Question
1
Comments
Location
3. Supplier Info
Product
Quality
Fair
Price
Quality
of
Service
Delivery
Inventory
Ordering
Catalogues
Amt. of
contact
Method
Gr. Victoria
3
No regular contact
3
5
5
5
4
4
5
monthly
Email, in person
Gr. Victoria
5
GolfStar-great,
Tomco-OK
5
5
4
4
4
5-prefer
online
5
monthly
combo
5
5
5
5
5
5
both
quarterly
email, phone
Gr. Victoria
4
Golf BC orders in
bulk, prefers delivery
by sales rep to save
on shipping
costs,regular phone
calls
South Island
4
now have Island rep
for Forestar, Golf BC
orders in bulk
4
5
4
4
4
4improving
online
monthly
combo, email of promos
Mid Island
3
9 holes, lower
buying power
2
5
2
3
4
4
5 - hard
copy for
customers
once/year,
phone
email promos, phone
Qualicum Beach Memorial
Golf
Mid Island
4
9 holes, limited
buying power
4
5
4
5
4
5
5 - hard
copy for
customers
monthly
Comox Golf Club
North Island
3
low demand,
Forestar
3
4
5
5
4
4
5-hard copy
monthly
email promos, phone
North Island
5
quality most
important
5
3
3
3
4
4
5-online
quarterly
email
Lindsay Golf Inc.
Appendix K: Current Suppliers
Suppliers
Range mat:
mats/
grass
Ball
Washers
Ball
Retriever
Ball
dispenser
or auto
tees: #
Range Pails
steel/nylon
S&L
Plastic
range
trays
rubber
tees &
sizes
Golf Carts:
Brands & #
Replay-balls Golfstar
mats
GolfStar
none
no
plastic, S,L
no
2 1/8
Club Car/40
Tomco-mats, GolfStar Canadabaskets, tees
mats
No
none
Yes
n/a
n/a
n/a
Club Car/46
Highland Pacific
Unavailable
Unavailable
Mats
mats
Unavailable
Unavailable
Unavailable
Unavailable
Unavailable
Unavailable
Plastic
Unavailable
Yes
Unavailable
yes
Unavailable
n/a
n/a
Forestar
grass/mats
doesn't
know
Range
Service
Erange
plastic, S,L
yes
all
Club Car/76
n/a
Forestar
mats
RangeMate
Sunshine
Yes
n/a
n/a
n/a
Club Car
GolfStar, Srixon, Maxfli
mats
No
none
n/a
plastic, Small
only
n/a
3"
Club Car
GolfStar, Forestar
grass/irons
only
GolfStar:
Whitteck
shagbags
n/a
plastic,
Small/large
no
no
Club Car/12
new
Forestar, Srixon
mats
Forestar
shagbags
1
plastic
Large
1 3/4"
Club Car/5
Golf Supply House
mats/grass
No
unknown
0
Ping bags
none
4-5 sizes
Club Car/62
Qualicum Beach Memorial
Golf
Comox Golf Club
48
Lindsay Golf Inc.
49
Appendix L: Supplier List
Company Name
Website
Address Information
Phone
Products
wide variety
Protective shelter
Bayco Golf
Dryrainge
Fiberbuilt Manufacturing
http://www.baycogolf.com/
http://www.dryrainge.com/
http://www.fiberbuilt.com/golf/index.htm
not listed
24 Kirk Crescent, Saskatoon, SK S7H 3B2
3613 63 Avenue N.E., Calgary, AB T3J 5K1
1-877-668-4653
1-877-918-3888
1-800-661-8132
Forestar Golf Sales Inc.
BC office/reps Bill Field and Don
Logan
http://www.forestargolf.com/
8962-152nd Street, Surrey, BC V3R 2J2
1-800-504-3222
1-604-930-8311
GolfStar (Canada) Inc.
http://www.golfstar.ca/
10202 McDonald Park Road, Sidney, BC V8L 5X7
656-7027
Fisher, Bang, Bayco, Tartan
Turf, etc.
http://www.golfteeupsystems.com/
50 West Wilmot Street, Unit #16, Richmond Hill,
Ontario L4B 1N5
1-866-546-5337
Bayco, Pride Tee, Soft
spikes, Western, Wittex,
Gartley, Netex
1-800-661-1873
1-604-315-4653
tee, course & shop signage,
range mats, pickers, washers,
dispensers, accessories,
netting
1-800-268-7934
bag storage, racks &
systems, tee, course & shop
signage: Easy Pickers, Pride
Golf Tee, Pride Softspikes,
Brush-T, Bayco/Sharpie,
Hawaiian Tropic
1-604-946-8679
netting
Golf Tee-up Systems
International Inc.
Golf Supply House
BC office/rep: Norm Sterling
http://gogsh.com/
Nearly New Golf Balls.com
http://www.nearlynewgolfballs.com/
Netex Canada Netting Inc.
not listed
423 Manitou Road S.E. Calgary, Alberta T2G 4C2
5128 Central Ave, Delta, BC V4K 2H2
Golf mats, ball trays, etc.
Bayco, Eagle-One,
Fiberbuilt, Range Servant,
Pride Tee, Soft spikes, ERange
Lindsay Golf Inc.
50
Appendix L: Supplier List cont’d.
Company Name
Website
Address Information
Phone
Par Aide Product Company
http://www.paraide.com/products.aspx
Pareto Golf Canada
http://www.paretogolf.ca/
Redden Net Co. Ltd.
Replay Golf Supplies Inc.
http://www.redden-net.com/
http://www.golfballplanet.com/
6800 Otter Lake Road, Lino Lakes, MN, 550389466
3610 Nashua Drive, Unit 1, Mississauga, ON L4V
1X9
#101-1585 Broadway Street, Port Coquitlam, BC
not listed
*Sunshine Golf Products Ltd.
not listed
203-9466-189 Street, Surrey, BC V4N 4W7
1-888-368-5281
Srixon Sports
Tartan Turf Industries Inc.
http://www.srixon.com
http://www.tartanturf.com/
2478-136 Street, South Surrey, BC V4P 1S4
Champlain, New York
1-877-538-5810
1-800-567-3002
*Lindsay Golf Inc. became a sales representative for Sunshine Golf Products Inc. at the beginning of the golf season in 2007.
Products
1-866-727-4655
tee area accessories,
markers, ball washers, etc.
wide variety
1-800-667-9455
1-877-453-2255
netting
used golf balls
1-888.893.2433
US Kids Golf, Nickent, RJ
Sports, Oregon Mudders,
Winning Edge Designs
range balls, balls & clubs
golf mats, range pickers,
etc.
Lindsay Golf Inc.
Appendix M – 2008 Sales Projections
Greater Victoria
Agilis - retail
Ardmore Golf Course
Glen Meadows Golf & Country Club
Golf Plus - retail
Highland Pacific
Nevada Bob's - retail
Royal Colwood Golf & Country Club
Uplands Golf Club
Victoria Golf Club
Other: Greater Victoria
Bear Mountain Golf & Country Club
DeMamiel Creek Par 3
Green Acres Par 3
Royal Oak Golf Club
Sports Traders - retail
Total Greater Victoria
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
3,000
6,000
15,000
5,000
1,000
12,000
12,000
3,000
5,000
2,000
15,000
10,000
2,000
1,000
12,000
1,000
105,000
$
10,000
$
115,000
$
$
$
$
10,000
10,000
1,000
5,000
Lower Island
Arbutus Ridge Golf & Country Club
51
Lindsay Golf Inc.
Other: Lower Island
$
$
5,000
5,000
$
36,000
$
5,000
$
41,000
$
$
$
$
$
$
$
$
$
$
$
$
2,000
4,000
9,000
2,000
4,000
5,000
12,000
3,000
15,000
25,000
2,000
83,000
$
10,000
$
93,000
Fir Meadows
Fun Pacific
Ladysmith
The Cliffs Maple Bay
Yokum Valley
Total Lower Island
Mid Island
Beban Park
Alberni
Arrowsmith
Eaglecrest
Fairwinds
Golf West - retail
Long Beach
Nanaimo
Qualicum Beach
Van Island Golf Center - retail
Winchelsea View
Other: Mid Island
The Hollies
Morningstar
Pheasant Glen
Pin High
Pleasant Valley
Pryde Vista
Wyndansea
Total Mid Island
Upper Island
Comox
Golfers Edge - retail
$
$
5,000
6,000
52
Lindsay Golf Inc.
Storey Creek
Sunnydale
Other: Upper Island
Crown Isle
Glacier Greens
Gold River
Longlands
Mulligans
Port Alice
Saratoga Beach
Sequoia Springs
Seven Hills
Total Upper Island
Gulf Islands/Sunshine
$
$
5,000
5,000
$
21,000
$
7,000
$
28,000
$
10,000
Blackburn Meadows
Gabriola
Galiano
Pender Island
Salt Spring Island
Bowen Island
Myrtle Point
Pender Harbour
Sechelt
Sunshine Coast
Total Gulf Islands/ Sunshine
$
10,000
Corporate
Frank Lindsay Golf Foundation
Misc
$
$
$
3,000
10,000
13,000
Total Mega Stores
$
$
$
$
40,000
80,000
10,000
130,000
Company Total
$ 430,000
Total Corporate
Mega Stores
Golf Town-Victoria
Riverside-Nanaimo
Riverside-Victoria(new)
53
Lindsay Golf Inc.
Appendix N: Sunshine Golf Product Ltd. Product List
SUNSHINE GOLF PRODUCTS LTD.
2008
PRODUCT LIST
(Effective Jan 1/08)
OFFICE:
#203 – 9466 189th Street
SURREY, B.C.
V4N 4W7
PH: 604-513-1311 FAX: 604-513-1315
TOLL FREE: 1-888-368-5281
54
Lindsay Golf Inc.
55
NICKENT GOLF EQUIPMENT… THE KING OF HYBRIDS
ALL ITEMS HIGHLIGHTED IN RED ARE NEW PRODUCT ITEMS FOR 2008.
4DX DRIVER
ALDILA NV or UST V2 SHAFT
UST SR3 SHAFT
D-SPEC RH – 9’, 10.5’, 12’, 14’
T-SPEC RH – 8’, 9’, 10.5’
FLEX – X, S, R, R-Light, L
$
4DX DRIVER Special Edition
FUJIKURA SR3 SHAFT
D-SPEC RH – 9’, 10.5’, 12’, 14’
T-SPEC RH – 8’, 9’, 10.5’
$
3DX SQUARE DRIVER
$
UST V2 SHAFT ONLY
RH – 9’, 10.5’, 12’
LH – 10.5’
FLEX – S, R, R-Light, L
3DX TOUR SQUARE DRIVER
$
UST V2 SHAFT ONLY
RH – 9’, 10.5’, 12’
LH – 10.5’
FLEX – S, R, R-Light, L
4DX FAIRWAY WOOD
UST SR3 SHAFT
RH – 3+, 3, 4, 5, 7
$
$
4DX IRONWOOD
UST SR3 SHAFT
NIPPON STEEL
RH – 1, 2+, 2, 3+, 3, 4+, 4, 5+, 5, 6+, 6
LH – 1, 2, 3, 4, 5
FLEX - X, S, R, R-Light, L
$
$
RH – 3+, 3, 4, 5, 7
LH – 3, 5, 7
$
$
4DX UTILITY
UST SR3 SHAFT
NIPPON STEEL
3DX DC CABRERA IRONWOOD – U.S. OPEN WINNER
NV PROTOPYPE TYPE 85 GR
RH – 85 GRAM - #2/17*
$
Lindsay Golf Inc.
56
3DX IRONWOOD DC
ALDILA NV/V2
UST SR2/Steel
RH – 1, 2+, 2, 3+, 3, 4+, 4, 5+, 5
LH – 1, 2, 3, 4, 5
$
$
$
NICKENT GOLF EQUIPMENT… THE KING OF HYBRIDS
3DX UTILITY DC
ALDILA NV/V2
UST SR2/Steel
RH – 3+, 3, 4, 5, 7
LH – 3, 5, 7
$
$
$
3DX PRO FAIRWAY WOOD
ALDILA VS PROTO SHAFT
RH – 12’, 14’, 17’, 19’
FLEX - X, S, R
$
LADY GODDESS COLLECTION 10 PCE SET
LADY
LADY
LADY
LADY
14’ Driver, 19’ - 3 Wood 4, 5, 6 IRONWOODS W/BAG
7, 8, 9, PW, SW Irons (LRH only)
GODDESS DRIVER ONLY
14’
GODDESS 3 –WOOD
GODDESS IRONWOODS #4, #5, #6
GODDESS IRONS (INDIV)
$
$
$
$
$
GENEX ARC WEDGES
NIPPON 1180/DYN GOLD
RH -50’, 52’, 54’ 56’, 60’, 62’
CHROME, GUNMETAL
LH - 52’, 56’, 60’
$
3DX HYBRID IRON SET – “Longest Iron in Golf”
5 – 10, PW w/SR2 UST graph or Nippon steel shafts (7 iron set)
5 – 10, PW + 3,4 DC Utility (9 pce set)
Individual Iron w/SR2 UST graph
RH
RH
$
$
$
GENEX 3DX PRO SET
UST GRAPH or NIPPON STEEL
3 –PW RH
$
PIPE PUTTERS
PP/001
PP/002
PP/004
PP/005
$
Double Bend Mallet
Centre Shafted Mallet
Plumber – Neck Blade
Flare – Tip Blade
RH/LH
RH
RH
RH/LH
33”, 34”, 35”, 36”
33”, 34”, 35”, 36”
33”, 34”, 35”, 36”
33”, 34”, 35”, 36”
NICKENT GOLF BAGS
STAND BAG
CART BAG
STAFF BAG
Silver, Burg, Lime, Orange
Blue, Burg, Silver
$
$
$
Lindsay Golf Inc.
US KIDS CLUBS....giving kids the right start
BEGINNER to INTERMEDIATE SERIES
1 Wood
3 Wood
5 Wood
Hybrid
Red
Y
Y
Pink
Y
Y
Blue
Y
Y
Lav
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
Headcover sold separately
5-Iron
6-Iron
7-Iron
8-Iron
9-Iron
PW
SW
Training Club
Putter – 508
Stand Bags
Y
Y
Y
Y
Y
Y
$
Y
Y
Y
Y
$
Orng
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
Tang
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
Grn
Y
Y
Y
Y
Lime
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
Gold
Y
Y
Y
Y
Lmn
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
BOXED SETS
ALL ULTRA-LIGHT SETS COME IN BOTH RH & LH
BOYS
RED SET w/Graph Shafts
BLUE SET w/Graph Shafts
ORANGE SET w/Graph Shafts
GREEN SET w/Graph Shafts
GOLD SET w/Graph/Steel Shafts
3W,
3W,
3W,
3W,
3W,
7I,
6I,
6I,
6I,
6I,
P, Stand Bag
8I, PW, P, Stand
8I, PW, P, Stand
8I, PW, P, Stand
8I, PW, P, Stand
Bag
Bag
Bag
Bag
$
$
$
$
$
GIRLS
PINK SET w/Graph Shafts
LAVENDER SET w/Graph Shafts
TANGERINE SET w/Graph Shafts
LIME SET w/Graph Shafts
LEMON SET w/Graph Shafts
3W,
3W,
3W,
3W,
3W,
7I,
6I,
6I,
6I,
6I,
P, Stand Bag
8I, PW, P, Stand
8I, PW, P, Stand
8I, PW, P, Stand
8I, PW, P, Stand
Bag
Bag
Bag
Bag
$
$
$
$
$
Gloves – Junior sizes
US Kids Golf Ball
Hats
Head Covers
**Travel Cover
**Shoes
**Girls Shoes
LH/RH Sm, Med, Lg, Xl
Black, Navy, Khaki, Yellow, Red, Pink
Black
Black
White/Black Saddle, Black Saddle
Sizes 10-13
Sizes 1-8
Pink 10-13,
Lavender 1-3,
Almond 4-6
** - (please allow 3 weeks for delivery of these items)
$
$
$
$
$
$
$
57
Lindsay Golf Inc.
58
US KIDS CLUBS....giving kids the right start
ADVANCED TOUR SERIES
Ti Driver
3 Wood
5 Wood
4 Hybrid
51-35 54-37 57-39 60-41 63-43
320cc 360cc 360cc 400cc 400cc
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Graph
$
$
$
$
5-Iron
6-Iron
7-Iron
8-Iron
9-Iron
PW
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
$
$
$
$
$
$
$
$
$
$
$
GW
SW
LW
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
$
$
$
$
$
Putter
Stand Bags
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
$
$
ADVANCED TOUR SERIES
TOUR
TOUR
TOUR
TOUR
TOUR
TOUR
TOUR
TOUR
TOUR
TOUR
TOUR
Y
Y
Steel
SERIES
SERIES
SERIES
SERIES
SERIES
SERIES
SERIES
SERIES
SERIES
SERIES
SERIES
STARTER SET
FILL- IN SET
10 PCE SET
10 PCE SET
6 – PW
TI DRIVER
HYBRID
IRONS
WEDGES
PUTTER
STAND BAGS
3W, 6I, 8I, PW, SW, Stand Bag
5W, 5I, 7I, 9I, GW
with Stand Bag
without Stand Bag
320cc, 360cc, 400cc
#4 ONLY
Individual Steel/Graph
GW,SW,LW Steel/Graph
ALIGNMENT 597
*TOUR SERIES WOODS INCLUDE HEADCOVERS
Combo/Steel
$
$
$
$
$
$
$
Graph
$
$
$
$
$
$
$
$
$
$
$
Lindsay Golf Inc.
59
RENTAL CLUBS, PUTTERS, CARTS
SGP M5 Rental Set
11 Pce set – Steel Shafts
7 Pce set – Steel Shafts
Set includes, #1, #3, #4 hybrid, 5 – SW, Putter
#1, #3, 4-6-8-P, Putter
MRH, MLH, LRH, LLH
$
$
/set
/set
$
/set
$
$
$
/ea
/ea
/ea
11 Pce – All Graphite
SGP M5 Rental Clubs
#1, #3, #4 hybrid w/steel shafts
5 – SW individual irons w/steel shafts
Putter w/steel shaft
SGP Rental Bag
Black, Green, Red
$
/ea
SGP Blade Putters
9/MRH, 3/LRH, 1/MLH – Baker’s Dozen
$
/13
SGP Mallet Putters
12/MRH, 1/MLH – Baker’s Dozen
$
/13
SGP Glider Cart
3 Wheeled- fold in cart
Black, Silver
$
/ea
BALL RETRIEVERS
I Gotcha Mini
I Gotcha Executive
Magnot Ball Retriever
Spring activated automatic ball retriever
Pocket Retriever
$
$
$
Search N Rescue Golf Ball Retrievers
18’ Ring Retriever
$
9’ Trapper Retriever
$
$
$
$
$
$
9’ Two Ball Retriever
$
$
$
$
$
$
9’ Four Ball Retriever
$
$
$
$
$
$
Mini Hide Away Retriever
Super Hide Away Retriever
Ring & Trapper styles 10’ Reach
Ring, Trapper & Two Ball styles
14’ Reach
$
$
Lindsay Golf Inc.
RAIN ACCESSORIES
60
Oregon Mudder Full Length Boot #CPM100
Oregon Mudder Shoe #CM200
Oregon Mudder Dlx Mid Boot #CM600
Umbrella – ID Handle
Umbrella – Golf Caddy Cover
Umbrella – Gel Handle
SGP 31’’ SGP 34’’ -
M 7-14, L 5-9 (including half sizes)
M 7-14, L 5-9 (including half sizes)
M 7-14 (including half sizes)
$
$
$
$
$
$
$
$
Tri-fold Velour Towel
Black, Navy, Forest, Grey, White
$
Wysi – Wipes Biodegradable Towelettes
Travel Pack – 12 pcs
Consumer Pack – 100 pcs
Blister Pack – 8 pcs
Bulk Bag – 500 pcs
Large Cloth – 10 pcs
$
$
$
$
$
I Gotcha Towel
Covered Towel
$
White,
White,
White,
White,
White,
White,
$/box
$/box
$/box
$/box
$/box
$/box
Blk/Wh, Grn/Wh, Roy/Wh, Grey/Wh, Red/Wh
Blk/Wh, Grn/Wh, Roy/Wh, Red/Wh
TOWELS
TEES
2
2
2
2
3
3
1/8”
1/8”
3/4"
3/4"
1/4"
1/4"
Bag 15
Bulk
Bag 15
Bulk
Bag 15
Bulk
CART PRO GOLF CARE PRODUCTS
#60101
#60201
#60301
#60401
#60501
#60601
Silicone Detailer & Lubricant
Windshield & Plastic Window Cleaner
All Surface Cart Cleaner
Fibreglass, Plastic & Rubber Restorer
Battery Terminal Protector
Black Mark & Scuff Remover
GOLF BAGS
M5 STAND BAG
M5 CART BAG
CAPTAINS BAG
LT 4.7
LC – 95
OPTIMA
9”
8”
9”
9”
Cart Bag
Stand Bag
Dlx Bag
Cart Bag
$
$
$
$
$
$
$
$
$
$
$
$
/12
/12
/12
/12
/12
/12
Lindsay Golf Inc.
ACCESSORIES
Tube Caddy
3-Tube
4-Tube
5-Tube
$
$
$
RECOVEREX – Lost club recovery program
$
TRAINING AND TEACHING DEVICES
Heavy Swinger
Sink – It Putting Aid
Gotcha Ready
61
Men’s, Ladies, RH, LH
Warm – up Weight
$
$
$
SOCKS
SMOOTHTOE
The TRUE Seamless Sock – Ideal for people with
Diabetes or those with tired, aching legs and feet
Great Moisture Wicking
Reduced Friction
Reduces Risks of Blisters and Callous Formation
Durable Long Lasting Fibres
Freedom From Foot Fatigue
Cotton Free
LOW CUT SOCK
WHITE ONLY, S-M-L-XL
$/pr
QUARTER SOCK
WHITE, BLACK S-M-L-XL
$/pr
CREW SOCK
$/pr
KNEE HIGH SOCK
$/pr
Lindsay Golf Inc.
62
HEADCOVERS
WINNING DESIGN SPECIALTY HEADCOVERS
PGA Player Models
Arnie’s Army
Benji Hogan
Bob Murphy Leprechaun
Chi Chi Rodriguez Dog
Chris Dimarco Gator
Dean Wilson Pineapple
Fred Funk Chicken
Fuzzy Zoeller Duck
Gary McCord
Graeme Mc Dowell Dragon
Grant Fuhr Goalie
Ian Poulter
Jason Gore Gore-illa
Jeong Jang Monkey
Jerry Kelly Mask
Joe Durant Gecko
John Daly Lion/Pink
John Morgan Troll
John Reigger Mallard
John Rollins Rocket
Natalie Gulbis Swan
Pat Perez Boxing Glove
Reteif Goosen Goose
Sergio Garcia – Black/Brown
Shingo Leopard/Panther/Snow Leopard
Stuart Appleby Apple
Tim Clark Penguin
Todd Fischer Fish
Tommy Armour Knight
Trevor Immelman Guitar
Classic Characters
Bear w/Backpack
Betty Boop Blue
Betty Boop Red
Betty Boop Leather Jacket
Boris Badanov
Brutus
Bullwinkle
Cat w/Red Hat
Felix
Garfield “Attitude”
Garfield
Natasha Fatale
Odie
Olive
Poker Playing Dogs
Popeye
Power Primates
Rocky
Smokey Bear
Uncle Sam
Wimpy
Regular Animal Styles
00101
00106
00113
00102
00109
00114
00103
00110
20002
00104
00111
20004
00105
00112
20006
$
$
20014
20017
20018
20021
20028
20029
20051
20068
20069
20073
20078
20079
20081
20082
20083
20090
20092
20094
20109
20116
20348
20355
20420
20440
20485
20490
20495
20500
20580
20590
20645
20660
Flower Designs
Sunflower, Violet, Daisy, Pansy, Photo Flower, Orange Tulip, Iris
$
Breast Cancer Rose - 20105
Breast Cancer Putter Covers – Blade & Oversize
Breast Cancer Pouch
Breast Cancer Towel
Printed Barrel Headcovers
20060L, 20060Z,
Hybrid Cover
Duck, Glove, Butterfly
Betty Boop Towel
Betty Boop Collectible
Betty Boop Pouch
Betty Boop Putter Cover
20575
Asst. Leather Putter Cover
20465,20330,20610
Assorted Fuzzy Putter Covers
20053,20054,20055,20056,20057,20058,20085,20096,20350
John Daly set of 3
20223
John Daly Putter Cover
Red, Yellow, Red/White/Blue
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Lindsay Golf Inc.
HEAD OFFICE/WAREHOUSE
#203 – 9466 189th Street.
SURREY, B.C.
V4N 4W7
LINDA FOUQUETTE
PH:
PH:
FAX:
1-888-368-5281
(604) 513-1311
(604) 513-1315
SALES REPRESENTAIVES;
BRITISH COLUMBIA
CAM BRUCE
VANCOUVER ISLAND
DON LINDSAY
ALBERTA- STH
SEAN STEWART
ALBERTA – NTH
BOB FRASER
ONTARIO – (SOUTHWEST)
HOWIE WARK
ONTARIO – (TORONTO)
EUGENE BLACKIE
ONTARIO – (EAST/QUEBEC)
SPIKE BERRY
CELL: (604) 802-4653
EMAIL: [email protected]
CELL: (250) 478-9349
FX:
(250) 478-9399
PH:
(403) 720-5436
CELL: (403) 836-3678
FX:
(403) 720-5458
PH:
(780) 436-3548
CELL: (780) 914-7777
PH:
CELL:
FX:
EMAIL:
(905) 631-8916
(905) 516-0337
(905) 631-8917
[email protected]
PH:
CELL:
FX:
EMAIL:
(905) 841-8979
(416) 895-8590
(905) 727-9675
[email protected]
PH:
CELL:
FX:
EMAIL:
(514) 683-7919
(514) 688-7790
(514) 683-7919
[email protected]
63
Lindsay Golf Inc.
64
References
Business Development Canada. Marketing and e-business for the tourism industry. Retrieved on
August 11, 2007 from http://www.bdc.ca/en/my_project/Projects/articles
Crouteau, A., Li, P. (2003) Critical Success Factors of CRM Technology Initiatives. Canadian
Journal of Administrative Sciences, Halifax, NS. Vol. 20. Iss. 1, pg. 21, 14 pgs. Retrieved on
August 11, 2007 from:
http://proquest.umi.com/pqdweb?did=334050641&sid=1&Fmt=4&clientId=72426&RQT=309&
VName=PQD
Gould, D. (2007) Critical Connections. Golf Business Magazine. Retrieved on August 11, 2007
from http://golfbusiness.com/
Linneman, Robert E., Stanton J.L. (1991) Making niche marketing work: how to grow bigger by
acting smaller. Camosun College library HF 5415.127 L56
Royal Canadian Golf Association. (2006). Ipsos Reid, On Behalf of RCGA, Presents: The 2006
Golf Participation in Canada Report. Retrieved March 2007 from
http://www.rcga.org/english/Membership/ipsosreid_release.asp
Globe and mail article on the Ipsos Reid participation survey
http://proquest.umi.com/pqdweb?index=20&did=1065126051&SrchMode=1&sid=1&Fmt=3&V
Inst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1174690562&clientId=72426
Internet Links
BC Golf Guide http://www.bcgolfguide.com/reports/search_region.cfm
British Columbia Professional Golfer‟s Association (2007) Retrieved from
http://www.pgabc.org/useful_links
Canadian Golf Course.com http://www.canadiangolfcourse.com/
Golf-Courses.ca http://www.golf-courses.ca/canada-golf-courses-regional-82.html
Golf Course Trades http://www.golfcoursetrades.com/buyguide.php
Golf Guide http://www.golfguide.ca/
Industry Canada http://strategis.ic.gc.ca/epic/site/imr-ri3.nsf/en/gr-97998e.html
Map of Golf Courses on Vancouver Island
http://www.cityofnanaimo.com/Canada/BC/VancouverIsland/VanIsGolf.pdf
Lindsay Golf Inc.
Map of Gulf Island Golf Courses http://www.britishcolumbia.com/Maps/?id=70
Microsoft Dynamics CRM. http://www.microsoft.com/dynamics/crm
National Golf Course Owners Association of Canada http://www.ngcoa.ca/
Royal Canadian Golf Association http://rcga.org
Tourism Victoria http://www.tourismvictoria.com/Content/EN/806.asp
Vancouver Island.com http://www.vancouverisland.com/golf/
65

Lindsay Golf Inc. - University Canada West

Transcription

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