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THE TRADE STREET JOURNAL UNITED STATES • VOL 12, 2011 Tradebank Fortifies Your Efforts To Succeed In this issue... 2.............. Index 3.............. Speaking From Experience 4.............. A Tradebank Broker Replies Rebecca Harless, Tradebank of Tri-Cities 5.............. 2010 National Trade Volume Awards 6.............. 2010 National Sales Awards 7.............. 2010 National Excellence Awards 8.............. myTradebank.com 9 ............. Authorizations 10 ........... Tradebank Escrow 11 ........... Expanding Your Barter Know-How 12 ........... The Tradebank Experience - Helping Each Other Succeed 13-15....... Welcome New Clients 16............ National Franchise Opportunities THE TRADE STREET JOURNAL UNITED STATES • VOL 12, 2011 Page 5, 2010 National Trade Volume Awards Page 4, A Broker Replies - Rebecca Harless, Tradebank of Tri-Cities Page 6, 2010 National Sales Awards The Trade Street Journal™ Published by Tradebank International, Inc. Executive Editor TODD GERRY Writer and Trade Editor MARCY S. YAFFE Creative Editor BRENDA L. JAMESON Graphic Design BRENDA L. JAMESON Printer FIDELITY OFFSET PRINTING Mailing VIP PERSONALIZED COMMUNICATIONS Pages 7, 2010 National Excellence Awards The Trade Street Journal • Volume 12 • 2 © 2011 Tradebank International, Inc. Speaking From Experience by Marcy S. Yaffe We often speak of the “dollars and sense” of barter, additional revenue provided by new customers that equates to improved cash flow. It’s a simple concept that makes a positive impact on the businesses and lives of those who utilize the barter opportunity to its fullest potential. The dollar benefits are tangible. The intangible side of barter can be equally valuable, just harder to quantify. Some of the strongest business and friendship bonds have been formed from initial contact through trading. Tradebank clients connect in order to share experiences, learn from one another and ensure they are not missing out on any profitable opportunities. There is an intrisic fellowship that develops amongst clients. Think about it, when you do business with another Tradebank client, most often the conversation is not limited to the details of the transaction; it takes the dialogue to the next level. “What do you Trade?” “How long have you been a part of Tradebank?” “How do you spend your dollars?” and similarly engaging discussions which help form new, often long-term relationships. It is an implied part of doing business through Tradebank; Tradebank clients are on the same team, sharing a common goal to help each other succeed. Business owners support one another with barter as the common denominator above and beyond the client agreement. Thus, trading relationships foster intense word of mouth discussions above and beyond barter commerce. Positive experiences with other Tradebank clients and their staff lead to future endorsements to friends, family and other contacts. A negative experience goes beyond merely telling others not to do business with a particular company. Clients view poor service, inflated prices or being asked for part cash as a violation of trust; an act of disrespect and disloyalty. Fortunately, there are far more business owners with integrity and commonality of purpose who are part of Tradebank than not. In the isolated instances when something does go wrong, it proves most likely to be a miscommunication or misunderstood expectations rather than any malicious intent. We can always re-educate. In order to preserve these valuable relationships we must be mindful of the full scope of the advantages of working together. We are here to help each other succeed. It is the sense of fellowship in Tradebank that reinforces the dollars. Marcy S. Yaffe is the Vice President of Trade and National Training Director of Tradebank International. She has over 26 years’ experience brokering barter transactions. Contact [email protected] or 888.568.5680 ext 118. The Trade Street Journal • Volume 12 • 3 A Tradebank Broker Replies by Marcy S. Yaffe Rebecca Harless is the Tradebank Broker for Tradebank of Tri-Cities in Tennessee MY: Rebecca, you have facilitated millions and millions of dollars in Tradebank transactions in the four years you have been a Tradebank Broker. In addition to the obvious benefits of new business and improved cashflow, how do you see Tradebank being instrumental in helping businesses succeed? RH: Over the past several years our region has experienced steady growth as we have added many new clients and increased trading opportunities for them as well. A business owner’s goal is to always have success. Tradebank gives business owners the tools they need to help their businesses grow and be successful. Tradebank clients have a competitive advantage over other business owners who are not part of Tradebank. For example, bringing in a higher volume of cash customers is critical for a business’ success and advertising can be instrumental in achieving success in today’s economy. Tradebank clients are able to choose from many different avenues of advertising and promotion for their business and pay for it using Tradebank The Trade Street Journal • Volume 12 • 4 Dollars rather than cash. Referrals also play a key role in the success of Tradebank and for the success of our business owners. Each referral provides more trading opportunities for everyone. Not only that, but many of our clients refer us to business owners who provide the goods and services they want to buy. Recently clients here have been able to pay for a new roof on their business, replaced floors, had routine cleaning done, their carpets cleaned, windows cleaned, and even purchased advertisement for their business using Tradebank Dollars with people who joined Tradebank based on a referral. And each of those new clients received sales they wouldn’t have made if not for Tradebank. These are just a couple of the things that business owners who are not a part of Tradebank have had to pay cash for or eliminate in order to reduce their cash spending. While I am working every day to help our clients succeed, I also see that Tradebank clients seem to bond together as a team to make sure that each one of our businesses have success within Tradebank. It’s kind of like the old saying “You scratch my back, I’ll scratch yours!” That’s what we do for one another when we facilitate trades; we are giving that business owner the opportunity to preserve their cash flow and have not only “success” but to be able to say they “succeeded” while in the process! One Million Plus TOP TRADER Pam Cheanult, CTB Tradebank of Nashville SILVER AWARD Faythe Willis, CTB Tradebank of Atlanta BRONZE AWARD Vanessa Caja, CTB Tradebank of Knoxville MILLION DOLLAR CIRCLE (Individual Tradebank Brokers With Over One Million Dollars in Tradebank Volume) Faythe Willis, CTB - Tradebank of Atlanta Cynthia Sasseen - Tradebank of Chattanooga Deanna Spencer - Tradebank of Columbus Vanessa Caja, CTB - Tradebank of Knoxville Connie Caple, CTB - Tradebank of Knoxville Tonya Wilde - Tradebank of Knoxville Million Circle Pam Cheanult, CTBDollar - Tradebank of Nashville Jacquie Oliver - Tradebank of Orlando Rebecca Harless - Tradebank of Tri-Cities Trudy Schott, CTB - Tradebank of Wichita MILLION DOLLAR CLUB (Offices With Over One Million Dollars in Tradebank Volume) Tradebank of Atlanta Tradebank of Chattanooga Tradebank of Columbus Tradebank of Greenville Million Dollar Club Tradebank of Knoxville Tradebank of Nashville Tradebank of Orlando Tradebank of Tri Cities Tradebank of Wichita The Trade Street Journal • Volume 12 • 5 TOP GUN Tait Carson Tradebank of Orlando SILVER AWARD Kyle Walters Tradebank of Atlanta CENTURY CLUB (Offices With Over One Hundred New Account Sales) BRONZE AWARD Sindo Mayor Tradebank of Charlotte The Trade Street Journal • Volume 12 • 6 Tradebank of Atlanta Tradebank of Charlotte Tradebank of Knoxville Tradebank of Nashville Tradebank of Orlando ACE AWARD Ashby Green Tradebank of Atlanta ROB VERKAIK MENTOR AWARD Nick Baumgartner Tradebank of Topeka IN RECOGNITION OF EXTRAORDINARY VISION, DEDICATION AND COMMITMENT IN THE CONTINUED DEVELOPMENT OF TRADEBANK USA. ROB VERKAIK AWARD PRESENTED IN RECOGNITION OF SERVICE TO TRADEBANK IN ADDITION TO HELPING OTHERS WITHIN THE COMMUNITY REACH THEIR FULL POTENTIAL. PRESIDENT’S CUP Kyle Walters & Ashby Green Tradebank of Atlanta IN RECOGNITION OF AN OUTSTANDING LEVEL OF EXCELLENCE ACHIEVED IN THE OPERATION OF A REGIONAL OFFICE OF TRADEBANK USA. The Trade Street Journal • Volume 12 • 7 myTradebank.com How Do I Find Trading Partners? Search Goods and Services by: Company Name Keyword Region Near Me Visitor Guide After you log into myTradebank.com: Use the drop down menu for either an online or printed directory. Keyword: Enter a general description of the good or service you are looking to locate. Avoid plurals. Region: Search for goods and services both in your region and in other Tradebank regions. Who Are You? Your Client Profile is your identity on myTradebank.com. Log on to myTradebank.com and review your profile. It is what others see about your business. Are the products and services you trade up-to-date and informative? Do you give clients a reason to do business with you rather than spend cash with your competitors? Have you included all the key words that are associated with what you do so your company appears in the client directories properly? Be sure to add: Keywords What You Trade Trading Contacts Hours of Operation Service Area Other Pertitent Details The Trade Street Journal • Volume 12 • 8 Visitor Guide: When traveling to another region you can identify Tradebank clients in that region who have goods and services you may find useful. Near Me: Use the address in your Client Profile, or add a new address and search for Tradebank clients within a 5 to 50 mile radius. Authorizations The Tradebank authorization number is issued when funds are transferred from the buyer’s account into the seller’s account. The seller obtains authorization at the point-of-sale. It is the seller’s responsbility to ask the buyer for their 16-digit account number. For buyers, providing that account number conveys that the buyer is in agreement and accepts the terms of the transaction and is authorizing the transfer of funds. Your 16-digit account number is for buying purposes only. Only those authorized to make purchases on your account should have access to your account number. When you are on the selling side of the transaction, please use your merchant number. Your merchant number enables funds to be deposited into your Tradebank account but not withdrawn. What you will need to obtain an authorization number: Seller’s Merchant Number: Provided to seller during orientation and in the welcome packet. We suggest the merchant number be posted near the cash register (or payment station). Buyer’s Account Number/Expiration Date: Obtained from the buyer’s Tradebank card. Description: Can be a detailed description, a generic description or an invoice and/or purchase order number. The description entered will show on both the buyer’s and seller’s monthly Tradebank statement. How to transfer funds and obtain the authorization number: Only the seller is able to obtain an authorization for a Tradebank transaction. There are several ways for the seller to process a transaction and obtain an authorization: • Online at tradebank.com under Authorize • Under the Account Services tab at myTradebank.com • By calling (800) 899.8111 for the automated authorization center Securing funds through Escrow is necessary for all transactions that are not completed at point-of-sale. The Trade Street Journal • Volume 12 • 9 Tradebank Escrow Offers Protection to Both Buyer and Seller Escrow should be used for all transactions that are not completed at the time of sale. Escrow freezes the funds in the buyer’s account on behalf of the seller, but funds are not transferred until satisfactory delivery of the product or service from the seller. Escrow lets the seller know the funds are available for the transaction and will be available to be transferred once the transaction is complete. Escrow also protects the buyer from pre-paying for work not yet performed. To place funds in Escrow contact your local Tradebank Broker. Examples of when funds should be placed in Escrow: • • • • • • • The Trade Street Journal • Volume 12 • 10 All construction work Printing Vehicle repairs Advertising Extended contracts Painting Anything that is not delivered at time of sale EXPANDING YOUR BARTER KNOW-HOW • • First and foremost your business has to be strong enough to barter. The ability to turn a nickel into dime is no doubt advantageous, but you have to have the nickel in order to consider turning it into a dime, quarter or even a dollar. The ideal trader has a business foundation established and is looking for the opportunity to leverage what they have in place to reduce overhead expenses and be more prosperous. Remember you don’t trade instead of cash, you trade in ADDITION to cash. Once you determine your business is healthy enough to barter, identify the areas where you have excess capacity and room for growth; identify everything you have available to trade. • Keep your profile and pertinent information updated at myTradebank.com. • Consider your primary goods and services, as well as any secondary products and services you can trade. What subcategories of business can you offer? Unused warehouse space, graphic design service, consulting, catering, etc. All provide additional purchasing power for you. • What one-of-a-kind items do you have that can generate additional barter revenue? Coin and stamp collections, equipment, boats, jet skis, vehicles, antiques, shelving, even vacation homes are all excellent sources of “found money” to supplement your on going trading. • What do you want to purchase? Think in terms of short term and long range planning. What are you spending cash for now that you could be purchasing with Tradebank Dollars? What would you like to purchase but aren’t? • Keep your Tradebank Broker and Regional Owner updated on what you have and what you want. Each piece of knowledge they know about you adds to their awareness and recognition for future trading possibilities for you and others. • Promote your business nationwide with advertising in the Trade Street Journal and post items you are looking for on the Tradebank Classifieds at myTradebank.com. • Stay “top of mind” with your Tradebank Broker through emails, personal visits, copies of your newsletters, advertising and phone calls. Participate in networking events. • Look for what other Tradebank clients want, and try to supply it to them. Review the client directories for potential new customers who may need what you offer. Your Tradebank Broker can introduce you. • Get to know other Tradebank clients. Find out their interests and objectives and discuss how they can mesh with yours. Establish long term relationships with your Tradebank trading partners. Help each other prosper by cross-marketing products and services. • Continually review what is for sale throughout the Tradebank network from the Classifieds and Tradeflashes from your region and other regions. What can you purchase through Tradebank that you can parlay into something else of value to you. (For a refresher course on the true power of trading, view the Utube video OneRedPaperClip ABC 20/20, the story of a young man who, through a series of transactions, traded a red paperclip for a house.) • Be flexible and open minded. That means letting your Tradebank Broker and Regional Owner know what it is you want to accomplish rather than a requesting a specific busines, item or service. • Be willing to “seize the opportunity” to buy or sell something when the opportunity presents itself. Never was there a more accurate application of “when you snooze you lose” than when bartering. The flip side of that is also applicable. Be patient when you are looking for something. What may not be available today may come along tomorrow as someone else expands their trading. The Trade Street Journal • Volume 12 • 11 The Tradebank Experience... Helping Each Other Succeed We are a referral based business. Introductions are a two-way street. We provide you with introductions to new trading opportunities and would like you to do the same for us. Who do you know who owns a company and is in a position to accept new business? Who has what you want? Who do you want as a customer? Who is currently doing business with a competitor and could be doing business with you? Introduce us to them and vice versa. The result will be more trading opportunities for you. Respect and follow the Tradebank calling statuses of “Client Call Direct” and “Broker Only” as listed in the Client Directories and Visitor Guides in myTradebank.com. Tradebank provides barter services to a diverse group of business owners offering a myriad of products and services with various methods of distribution. Each requires different methods of client contact. When you see Client Call Direct it means the client wants you to speak to the trading contact listed. When you see Broker Only, that means the client does not want to be contacted directly (via telephone, email or personal visit) by other Tradebank clients and has indicated to Tradebank that they want their Tradebank Broker initiating all trading contact. It is important to Tradebank that everyone is paid for services rendered. Therefore, Tradebank’s business model is such that our clients only pay their brokerage fees when the trading cycle is complete. This means you have made both a trade sale and purchase. Other barter exchanges ask for payment up front. We want you to profit before paying your brokerage fees. As defined in your Client Agreement, gratuities paid to restaurant servers must be paid in cash at a minimum of 18%. Generous cash gratuities are also applicable and appreciated in other service industries such as limousine service, massage therapy, hair care, etc. Tradebank Brokers are not travel agents. The trading opportunities we have are based on our independent relationships with hotels and other accommodations such as time-share owners, private individuals with rental properties and area attractions. Our reservation process is usually done through one or two barter contacts managing the property. Successfully facilitating your travel request requires that you have filled out the Tradebank Travel Request form (found in the Client Library at myTradebank. com) and provide us with a minimum of 48 hours notice. However, many Tradebank clients use barter to fill unsold inventory so each has established their own time frame for advanced booking which must be considered when making a travel request. (Please consult your Tradebank Broker for specifics.) Posting your travel requests in the WANTED Section of the Tradebank Classifieds on myTradebank.com and working through your Tradebank Broker are your best resources for traveling through Tradebank. The Trade Street Journal • Volume 12 • 12 Tradebank Welcomes New Clients UNITED STATES Athens & NE, GA Five Star Day Cafe Atlanta Metro. GA 4 UR Cruise Anderson Home Inspection & Home Improvement Around About Acworth ASAP Floors Best Price Plumbing Bob Travis, Attorney Boyles Equipment Service Buckhead Bottle Bar Checkers Corey Companies, Inc. Daisy Deals Fonix Entertainment Generations Media Glass World Got Rot? Handyman Services Gwen’s Gourmet Hair By Michelle Handy Randy Hardright Bakery Hollywood Cleaners Innovative Woodworks JPR Public Relations Justa-Bar Lisa’s Natural Home Cleaning Luxor Tile & Stone Madison Self Storage Magic Man Magical Nails & Tan Mckiever Embroidery & Screen Printing, Inc Montgomery and Company Nanny on Demand Northeast Chiropractic PC Northfultonshops.com Pot Hole Zapper Questview Church of SDA’s Southern Sign Systems, Inc. Spehar & Associates, Sturges Heating & Air Conditioning The Productivity People The Silver Diner TLC Dance Studio Women with Brushes Atlanta Southeast, GA TLC Carpet Care Atlanta Southwest, GA Eco Green Auto Parts Birmingham, AL AHI Corporate Housing Ark Insurance Agency Bamaland Cartridge World Vestavia Costa’s BBQ Detail Your Way Elite Audio Visual & Information Technologies Jazzi B’s Accessories JPR Patera’s Quality Inn Ramey Painting Red Mountain Pet Salon Salsarita’s The Hutch Touch The Sign Guy Charlotte, NC AdzZoo AMC Elite Fitness Budget Business Solutions Budokan USA - Charlotte Carolina Moped Delivery Services Comfort Suites Comfort Suites Bluffton Cornerstone Construction Eyes Eyes Baby Gaston Wilson CPA, PA H2O Drying Solutions Hampton Inn & Suites Holiday Inn Express Holiday Inn Express Arrowood Homewood Suites Howelling Moon Artworks Kidzart Charlotte KLKish Consulting Lorie McDonnell Media Arts Collective MJ Painting OC Home Improvement Reign Fine Apparel Rev. Jym’s Karaoke & Entertainment Services Snapwerx Southern Charm Gift Baskets Total Carpet Care Tupperware WS Guitar Lessons Chattanooga, TN 9round Chattanooga Agape Construction By Design Direct Marketing Girls Incorporated of Chattanooga Marketing 4 U Portofino Pizza Express Quality Inn Signature Audio Systems Waye Design Group Colorado Springs, CO AAA Best Vacuum Carpet Clearance Warehouse Citystar Group Computer Cats Engine-IUS Marketing Frankie’s Bar & Grill Hanson Hot Spring Spas Plato’s Closet Ramada Limited East Airport The Trade Street Journal • Volume 12 • 13 Tradebank Welcomes New Clients Columbus, GA Alpha Pritchard Restaurant Equipment Brother’s General Store City Market and Bakery DCR Sports Pat’s Backwater Steaks & Seafood Safeguard Sugga’s Traci Kuechenmeister Denver, CO A Touch of Class Limousine Comprehensive Marketing Service Denver Magazine Eco Plumbing and Boiler Company Enhancement Feng Shui Design International Floors Fixed.com GTD Electric Newport Coast Securities Tal Marketing Gadsden, AL Extreme Customs Gadget Deal Electronics Greenville, SC Best Price Printing Foothills Carpet Care Grease Monkey Indianapolis, IN Biz on Fletcher, Inc. BookItBaby.com When Quality Matters Home Improvement Knoxville, TN Caring Touch Therapeutic Massage Family’s First Gourmet Foods Get Slim GigBid Hayes Family Dentistry, PC The Trade Street Journal • Volume 12 • 14 Innovative Restorations Invisible Fence of Huntsville KNC Distributon Group Lambert Acres Golf Course Mid State Termite & Pest Control Ott’s Bar B Q RNfit Weight Management Shea Chiropractic, PC Sweet P’s Barbeque and Soul House The Stokes Group Woodlawn Landscaping & Maintenance Louisville, KY Los Aztecas - Prospect Touch of Relief Massage Therapy Memphis, TN Ciao Bella Hollywood Disco Midtown Acupuncture Mister Company Middle Georgia, GA The Lawn Ranger Nashville, TN Auto Brokers Ballyhoo Arts Berger Family Chiropractic Cool Water Orthodontics D. Smith Salon Ergobuddy Shoe Inserts Exit In Flourgirls Frog King Konfections Holland House Holmes Pest Control Kundalini Rising Yoga Mike & Candy Worsham Morgan’s Passion Nashville Symphony Association Rose Sculptures Southern Billboards The White Orchid Twisted Sisters Art Wayne Salyers Carpentry Omaha, NE Response Catalyst, Inc. Orlando, FL A.B. Griggs Photography Abaco Cartwheels ACR Computers Affordable Signs of Clermont B Sharp Design Banana Bay Tour Company Barney Beard Golf Black Bass Fishing Resort Blue Zoom! Courier Brazilian Convenience Store Broward County Chamber of Commerce Bryan Griggs Land Care, Inc. C4 Architecture Carol’s Clip-N-Carry Christina Brant Davis Dress for Success Palm Beaches Express Garage Doors Florida Fountain & Lawn Ornaments Florida Golf Central Magazine Gene Smith Properties Grand Seas Resort Mission Inn Resort & Club Nature’s Touch Palms West Chamber of Commerce Parenting Plus Preferred Guest Resorts Quantum Integrative Health Red Eye BBQ Robata Japanese Steakhouse Sheila Honney, RN Sit.Stay.Doggie Spa Spillway Grill and Marina Superior Virtual Office WRPBiTV Tri-Cities, TN Fun Expedition Johnson City Bedding Company Stairway Solutions Topeka, KS After Hours Computer Care Allure Dad The Family Shepard Firekeeper Hood Cleaning Massage by Tammi Quiznos Subs Soups and Salads Sunflower Fun Wichita, KS Economy Lock Embellished Fun JH Industries Quality Construction & Remodeling Rod’s Cooling & Heating VIA Fone We Do Windows CANADA Brant-Haldimand-Norfolk Hansen’s Hideaway at the Riverbend Edmonton My Job Finder Koutouki Taverna Stitches Tailor Shop Halton Flock Marketing Kat Vaillancourt - Floral Design Oakville Windows & Doors Hamilton Checkers Fun Factory Chocolate Tales Faith Gospel Church G.D. High & Associates H.M. Courier Service Majestic Cleaning & Construction Making $ense Bookkeeping MissionFest Toronto Spinning Gear Productions. Sportsxpress Hamilton T.B. Landscape Construction Wendy’s Yoga Studio Medicine Hat Rey de Reyes There She Glows Pampering Service Niagara Boston Pizza – Grimsby Central Community Church Flat Rock Cellars Freedom Developments Hi Tech Window & Door Systems Innovative Kitchen Design Johnston Tutorial School Niagara Getaway Wine Tours Runners Edge Trirae Cleaning Services Peel Steven J. Wong Films Teen Ranch Charity Foundation Simcoe County Clear Cut Kitchen & Bath Inc. Steven VanderSchee Embroidery Digitizing Sudbury Canadian Custom Textiles Cleaning Wave SRS Smile Toronto Direct Leap Technologies Inc. Waterloo Coldwell Banker - Lise Anderson Family Movers Soul Balance The Trade Street Journal • Volume 12 • 15 TRADEBANK 1000 Laval Blvd. Lawrenceville, GA 30043 Presorted STD U.S. Postage Paid Permit No 165 Lilburn, GA Tradebank Franchise Opportunities Available Are you or someone you know looking for a new career opportunity? Tradebank is a leader in the barter industry with a proven track record of success. Barter is both recession proof and timeless. Those with previous barter experience know the value of trading and have an intrinsic desire to continually increase trading opportunities for themselves as well as others. A Tradebank Franchise provides an opportunity to own your own business and be part of one of the fastest growing, most dynamic industries in the world. The ideal Tradebank franchise owner is someone with previous business ownership experience, deep community roots and the desire to build their own business and control their own destiny. Todd Gerry, President of Tradebank International Franchising Corporation, announces the availability of franchise opportunities in several key markets throughout the United States including: San Antonio, TX Jacksonville, FL New Orleans, LA Cincinnati, OH Raleigh, NC Phoenix, AZ Kansas City, MO Detroit, MI Savannah, GA Chicago, IL Montgomery, AL Charleston, SC For more information on these markets, as well as others that may be available, contact Todd Gerry at 678.533.7119 or email [email protected]. To download the franchise brochure, go to tradebank.com and click on Franchising.
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