JRA Entertainment Portfolio 2016

Transcription

Thank you for your interest in JRA (Jack Rouse Associates). For more than 25 years, JRA has worked
with clients around the world to conceive, visualize and realize exceptional visitor experiences.
Known as much for the collaborative nature of our approach as the diversity of our designs, JRA’s
reputation has been built via an equal respect for our partners, our clients and their guests.
In our role as “audience advocates,” JRA develops each project from the viewpoint of the guest,
creating experiences that are as memorable as they are entertaining.
This portfolio is organized into four major sections, highlighting our experience within the
following areas:
•
•
•
•
Visitor Centers/Branded Attractions
Museums/Exhibits
Theme Parks/Attractions
Halls of Fame/Sports Venues
•
•
•
•
•
•
•
Master Planning
Attraction/Exhibit Planning and Design
Writing and Content Development
Executive Media Production
Graphic Design
Art Direction
Project Management
For each project highlighted, we have provided one or more of the following services:
Thank you for your interest and consideration.
JRA is widely considered as one of the world’s leading
planning and design consultancies specializing in the design
and development of theme parks and attractions. Whether
it’s conceptualizing, planning, designing and implementing
a major theme park or providing a creative makeover to an
existing attraction, JRA is known for creating experiences that
consistently exceed expectations.
Our firm attributes our long-term success to an ability to
carefully develop each attraction with a special sensitivity
to local and national cultures. We are proud of the fact
that our international work takes on the look and feel of the
content and culture of each project and are ever wary of
“Americanized” or “cookie cutter” design solutions.
Key members of our senior staff have extensive operating/
management experience with major entertainment
destinations. Because of this, we bring to our designs
an operator’s focus on issues like functionality, revenue
generating capability, accessibility, safety and maintainability.
The long-term value of this orientation cannot be overstated.
Above all, we champion collaborative innovation, an
integrative way of thinking and problem solving. The best
solutions cannot be developed in a vacuum; they result
from a dynamic relationship among client, content, applied
specialists and the designer. Over many years of largeproject experience, we have formed and constantly renewed
a global network of collaborators; we know where to find
and how to fashion the best creative, most efficient, and most
enduring solutions. Building on our core group, we tailor
customized collaborative teams for each project. Selected Client List
Morey’s Piers • Wildwood, New Jersey
Alpamare • Pfäffikon, Switzerland
Ocean Park • Hong Kong
Al Jazeera Park • Sharjah, United Arab Emirates (UAE)
Opryland USA • Nashville, Tennessee
Australia’s Wonderland • Sydney, Australia
Ramoji Film City • Hyderabad, India
Blackberry Farm • Aurora, Illinois
Ripley's Believe It or Not! London Museum • London, England
Casino Pier • Seaside Heights, New Jersey
Rovio • Espoo, Finland
Cheju World Village • Chejudo, South Korea
Safety Experience Theme Park • Taebaek City, Korea
Coney Island • Cincinnati, Ohio
Seattle Space Needle • Seattle, Washington
DAYTONA USA • Daytona, Florida
Sentosa Island • Singapore
Dollywood • Pigeon Forge, Tennessee
Silver Dollar City • Branson, Missouri
Ferrari World Abu Dhabi • Abu Dhabi, United Arab Emirates (UAE)
Singapore HarbourFront • Singapore
Fort Group • St. Petersburg, Russia
Six Flags Theme Parks
Gardaland • Verona, Italy
Sochi Park • Sochi, Russia
Grand View of the Yellow River • Zhengzhou, China
Speed Festival • Jerez, Spain
HarborLand • Ningbo, China
Time Warner • New York, New York
Hershey’s Chocolate World • Hershey, Pennsylvania
Turner Broadcasting • Atlanta, Georgia
Jenkinson’s Boardwalk • Point Pleasant Beach, New Jersey
Twentieth Century Fox • Los Angeles, California
Keansburg Amusement Park • Keansburg, New Jersey
Union Station • St. Louis, Missouri
Universal Studios® Florida • Orlando, Florida
Kings Island • Cincinnati, Ohio
LEGOLAND® California • Carlsbad, California
LEGOLAND® Windsor • Windsor, England
Lido Lakes • Jakarta, Indonesia
Volkswagen’s Autostadt • Wolfsburg, Germany
Warner Bros. • Burbank, California
ZDF Medienpark • Mainz, Germany
Ferrari World Abu Dhabi
Abu Dhabi, United Arab Emirates (UAE)
Ferrari World Abu Dhabi: It’s the first Ferrari-themed attraction and
largest indoor theme park in the world. The park pays tribute to the
passion, excellence, performance and technical innovation that Ferrari
has established over the years and represents today. Step past the main
gates into an intense multi-sensory experience celebrating all things
Ferrari. Fans, families and racing fanatics alike will experience the race,
the culture, the indulgence and the history like no one has before. The
park features over 20 state-of-the-art attractions within its 86,000 square
meters (925,000 square feet) of interior space, each designed to bring
various facets of the Ferrari story to life.
JRA provided conceptualization, planning, design, executive media
production and project management of the theme park’s overall
attraction program. The building’s unique architecture was designed by
Benoy.
Ferrari World Abu Dhabi
Abu Dhabi, United Arab Emirates (UAE)
LEGOLAND® California
C a r l s b a d , C a l i fo r n i a
LEGOLAND® California is a unique interactive family theme park
dedicated to the imagination and creativity of children. Resting
within 128 acres of a park-like setting, LEGOLAND® California
takes its inspirations from the company’s world famous LEGO bricks.
Within the park are five main activity areas: Village Green, Fun
Town, Castle Hill, Imagination Zone and Miniland. Each area relates
to a different LEGO play theme and features a variety of interactives,
rides, shows, playscapes and building workshops. Working closely
with the LEGO Group, Sasaki and HOK, JRA provided master
planning and attraction design for this popular theme park.
LEGOLAND® Windsor
Windsor, England
Situated within 150 acres of wooded
landscape, LEGOLAND® Windsor has
five main activity areas, interspersed with
“peaceful clusters.” Each area relates
to a different LEGO play theme, with
interactive rides, shows, playscapes,
building workshops, driving schools and
a “Miniland” — a series of model towns
and scenes from European cities, recreated in astonishing detail from millions
of LEGO bricks.
Working closely with the LEGO Group
and several other firms, JRA provided
master planning, attraction design,
graphic design and scripting for several
live shows.
Angry Birds Activity Park St. Petersburg
St. Petersburg, Russia
JRA worked with Rovio and FORTGROUP to develop the
new Angry Birds Activity Park St. Petersburg within the new
Europolis Mall. The attraction is a first of-its-kind family
destination that blends the exciting world of Angry Birds
with the rich history and culture of St. Petersburg. Through
a combination of scenic environments, theatrical lighting,
dynamic sound, media and special effects, guests become
immersed within the mysterious Piggy Island – home to the
Angry Birds and their nemeses the bad Piggies.
Throughout the exploration of the Island, guests have
the opportunity to participate in wide variety of activities
that allow them to be the engine of their own excitement.
The facility features a number of learning opportunities
that educate guests in a fun and engaging manner. In
addition, guests can sit down for quick snack within a
colorful café, purchase unique Angry Birds gifts, clothing
and memorabilia within a specialty store, and even host
their next birthday within one of attraction’s several themed
party rooms.
Opened in 2015, the new Angry Birds Activity Park is the
premiere place in St. Petersburg for guests of all ages to
eat, play and learn.
Angry Birds Activity Park St. Petersburg
St. Petersburg, Russia
Sochi Park
Sochi, Russia
Birdseye View
In July 2014, the JRA-designed Sochi
Adventure Park opened in Sochi Russia,
which was the home of last year’s Olympic
games. JRA provided master planning
through schematic design for the park
which was then implemented by the client’s
internal team. JRA also assisted the client
team with limited art direction and project
management.
JRA developed a 53-hectare park concept
with detailed sketches and designs for the
several theme zones. In 2014 Sochi Park
opened its first stage with a 20-hectare park
that will offer a wide range of attractions
reflecting milestones in the nation’s history as
well as thematic areas and shows inspired
by fairy tales and sagas.
Sochi Park
Sochi, Russia
HarborLand
Ningbo, Zhejiang, China
JRA provided complete master planning and design for HarborLand,
which is part of an urban development in Ningbo’s Beilun District.
Located at the base of Ningbo’s Phoenix Mountain, the 20-hectare (50acre) theme park features a variety of rides, activities and shows based
on a fairy-tale story about two children who discover their destinies as
descendents of the phoenix.
Working with its client — a government organization called the NETD,
which was charged with creating a 39.6-square-kilometer development
zone in Ningbo — JRA developed the phoenix story as the basis for the
park’s design. The story follows Feng Feng and Huang Huang (whose
names, together, mean “phoenix”) as they escape the imprisonment
of an evil wizard, travel the world to experience phoenix stories
from many different cultures, then take their places as the prince and
princess of Phoenix City, where all of the world’s phoenixes gather for
celebration.
Specific areas of the park include: the “Flight of the Phoenix” coaster
and a variety of family rides, a sky cycle, a character carousel and live
storytelling show, immersive theaters and character shows, a children’s
driving school and archeological dig, a rapid river ride, bumper cars, a
shopping bazaar and a variety of festive games.
HarborLand
Ningbo, Zhejiang, China
Universal Studios® Retail
Orlando, Florida
JRA worked closely with Universal Studios® Florida to provide
planning and conceptual design for several
retail shops within the park and at Orlando International Airport.
JRA’s specific responsibilities included theming of the interior retail
spaces as well as exterior identification signage.
Universal Studios® Florida
Orlando, Florida
In collaboration with Universal’s art directors and
project managers, JRA provided design development
and coordination of contract documents to complete
the “set streets” for Universal Studios® Florida.
Hollywood Boulevard re-creates the era’s Art Deco
opulence and elegance. Music, props and period
autos parked along the street complete the authentic
reproduction of Hollywood in the height of the
dazzling 1920's. New York City’s ambiance
was captured through close attention to authentic
architectural detailing and materials. Built for filming
purposes, this cosmopolitan streetscape was achieved
by reproducing historic buildings and architectural
details characteristic of the Big Apple’s long and
varied history.
The Amity area reflects the quaint charm of a
small, northeast seaside town. This harbor setting
realistically reproduces a seafront environment with its
grey clapboard buildings, nautical fixtures and
hardware. The maritime architectural ornaments and
details, the lapping water and the boats creaking in
their slips combine to create a memorable seaside
visit in a film studio backlot.
Curious George Goes to TownSM
Working with Universal Creative, Morris
Architects and SCS Interactive, Inc., JRA helped
to bring the famous Curious George storybooks
to life in a vibrant and fanciful area within
Universal Studios® Florida, called Curious
George Goes to TownSM.
Children and adults alike can enjoy a myriad
of water and dry play elements and interactive
experiences. For those who simply want to
observe all the action, this multi-age attraction
offers ample space for spectators.
JRA assisted with the original story line as well
as provided area master planning, developed
interactive concepts and detailed design of the
facades and play elements.
Fievel’s Playland® & A Day in the Park with Barney™
Basing our theme on Steven Speilberg’s animated film “An American Tail: Fievel
Goes West,” JRA worked with Universal’s Planning and Development team to create a
“backlot” of movie props and “mouse-built” contraptions to produce this one-of-a-kind
playground. Children and their parents can explore the fantasy play elements and
“giant-scaled” environments, take a ride down a 30-foot-high water slide, jump into a
giant “bean skillet” filled with plastic balls or splash in the interactive 25-foot tall “water
pump” fountain.
Based on the acclaimed international television series “Barney & Friends,” "A Day in
the Park With Barney" was designed as a place where children can do more than just
meet the purple dinosaur. Children participate in an environmental theater filled with
brilliantly colored flora, trees and indoor clouds and stars. Outside the theater, there are
several play and learning areas for children and their parents.
Working closely with Universal Studios® Florida, The Lyons Group of Dallas and
architects PVK of Orlando, JRA provided planning and conceptual design and
assisted with the detail design for the Barney children’s attraction and play area.
Mr. Freeze™ Rollercoaster
S i x F l a g s O v e r Te x a s • S i x F l a g s S t . L o u i s
JRA has worked with the Six Flags theme parks on a
variety of projects over the years, including several
themed Gotham areas. Most recently, JRA was
responsible for the concept and detail design for the
popular Mr. Freeze™ attractions at both Six Flags Over
Texas and Six Flags St. Louis. Specifically, JRA designed
the themed interiors and exteriors.
Themed around the hit Warner Bros. movie “Batman &
Robin,” the coaster’s queue is found inside Snowy’s Ice
Cream Factory, where the evil Mr. Freeze™ has secretly
set up a covert cryogenics lab. After a refreshing wait
in line, visitors are blasted at speeds approaching 70
miles per-hour through a 190-foot icy tunnel. They are
then hurled through 1,300 feet of diving, twisting track
before they are sent back to the icy starting tunnel — in
reverse!
The linear induction motion coasters used in the Mr.
Freeze™ attractions are manufactured by Phoenix Rides.
Tree House Island
S i x F l a g s W h i te Wa te r • A t l a nta , Ge o rg i a
Boasting more than 75 water play features,
White Water Tree House Island is one of
the largest water play systems in the world.
Highlights include a playground net climb with
four waterslides capable of accommodating
500 guests at one time and a variety of water
play devices that encourage interaction.
This combination of water play and
playground entertains and challenges visitors
of all ages. JRA provided complete planning
and design for this award-winning attraction.
Boomtown
S i x F l a g s O v e r Te x a s • D a l l a s , Te x a s
Through the use of themed architecture, detailed facades, authentic props and
environmental signage, JRA helped Six Flags Over Texas re-create a deserted
Texas oil town of the late 1800's. Throughout this area, visitors are surrounded
by abandoned buildings, old trucks, dilapidated stores and even a vacant train
depot.
Boomtown serves as a thematic link between the park’s Gotham/D.C. Comics
area and Texas Old South area.
Although largely a scenic section of the park, Boomtown also features a popular
themed restaurant called Dry Hole Charlie’s.
JRA provided story line development, concept design and schematic design.
Warner Brothers Backlot
Six Flags St. Louis • Eureka, Missouri
Warner Bros. Backlot at Six Flags St. Louis features
the Batmobile Plaza, Batman The Ride, Gotham City
Park, Gotham cityscapes stretching over 500 feet,
two theaters, Studio Commissary, a 1950’s burger
restaurant and a 1920’s gas station.
JRA provided master planning, conceptual,schematic
and detail design for these elements within the
Backlot. The two-story facades were designed to
resemble the cityscapes of Gotham, the fictional city
from the blockbuster “Batman” movies. In addition,
JRA worked on the design and landscaping of
Gotham City Park, retail and food service carts and
all signage and graphics.
Calabar Theme Park
Calabar, Cross River State, Nigeria
JRA recently worked with the Cross River State Government and Six Flags to develop a
conceptual master plan for a regional theme park planned near Calabar, Nigeria.
The park will be located on approximately 250 acres (100 hectares) and will feature
a number of exciting rides, shows, attractions and environments based upon Nigerian
stories, myths and folktales.
Ocean Park Hong Kong
Aberdeen, Hong Kong, China
Ocean Park hired JRA to revise the original master plan for the park’s
Lowlands theme area. The study analyzed all existing attractions, the
goals of the park and expected attendance increases. The subsequent
master plan called for renovating existing attractions and using available
land for new attractions like a themed rapid-river ride and a 4,000-seat
Dolphinarium. In addition, the plan called for a new front gate, entry
plaza and retail and food venues. The entire master plan was designed to
incorporate the park’s existing marine life and animal education theme.
Bubba Gump Shrimp Shack
Kings Island • Cincinnati, Ohio
If Forrest Gump were to open a restaurant, what would it look like? That’s the question
that designers at JRA asked as they developed theming, creative interpretation and art
direction for the Bubba Gump Shrimp Shack at Kings Island.
Using the 1994 Academy Award-winning Paramount movie as a touchstone, JRA
designers, in conjunction with then Paramount Parks’ Design & Entertainment group,
decided that Forrest would decorate a restaurant of his own as a scrapbook, one that
emphasized the helpful people and significant events in his life. Both the interior and
exterior of the building offer guests severa visual encounters with Forrest, while the
overall restaurant theme recalls the taste and feel of a 1970's coastal eatery with retro
signage, nostalgic lighting, nautical murals and oceanic delicacies.
Happy Days Diner
Kings Dominion • Richmond, Virginia | Carowinds • Charlotte, North Carolina
JRA designed and produced new restaurants at Kings
Dominion in Richmond, Virginia, and Carowinds in
Charlotte, North Carolina. The parks hired JRA to create
the thematic treatments for the restaurants which celebrate
the pop culture icons owned by Paramount Parks’ parent
Viacom.
The Happy Days Diner at Kings Dominion was inspired by
the TV show “Happy Days” and has the look and feel of a
1950's diner. Mementos from the show are spotlighted, as
is footage featuring Fonzie, Richie Cunningham and other
characters from the beloved sitcom.
Paramount London
London, England
JRA is currently overseeing the master
plan and attraction development for
the planned Paramount Theme Park in
London, where we are working with
a a variety of designers, intellectual
properties and license holders to create
the guest experience.
Paramount London
London, England
Ripley’s Believe It or Not! London Museum
London, England
London’s Piccadilly Circus welcomed an exciting new attraction in 2008,
as the JRA-designed Ripley’s Believe It Or Not! Museum opened within the
iconic London Pavilion entertainment complex. Spread over five levels, the
museum occupies approximately 25,000 square feet of the Pavilion, and has
already become one of London’s major tourist destinations.
Ripley’s Believe It or Not! London Museum
London, England
The museum features artifacts from the unique collection of American cartoonist
and adventurer Robert Ripley. For over 40 years, Ripley – often referred to as the
real-life Indiana Jones – travelled the world collecting the unbelievable,
inexplicable and one-of-a-kind. Artifact highlights within the London attraction
include an actual section of the Berlin Wall, genuine shrunken heads, a vampire
killing kit, a four-meter long model of London’s Tower Bridge made out of
matchsticks and a 545-pound meteorite.
JRA worked with Ripley Entertainment Inc. and London Bridge Entertainment
Partners LLP to conceptualize, design and produce the attraction.
Crystal Lagoon
Sharjah, United Arab Emirates (UAE)
The Crystal Lagoon water theme park is part of the Dh20billion Sharjah Waterfront City. Crystal Lagoon will be
one of the major attractions of SWC, encompassing 1 of
the 10 islands, approximately 1.5 million square feet.
With over 35 rides and attractions, Crystal Lagoon will
be the largest in the GCC. with one combining the
action of a water ride with an interactivity of the video
game.
JRA is providing master planning, complete design and
project management.
Crystal Lagoon
Antalya Theme Park and Water Park
A nta l ya , Tu r k e y
Set to open on Turkey’s Mediterranean coast within
the next few years, the Antalya Theme Park and
Water Park will encompass a wondrous assortment
of world-class attractions and amenities.
Centered on a scenic lake, the park will include
four theme areas. The park master plan offers a
balanced mix of attractions, including thrill rides,
family rides, interactive play elements, live and
media-based shows, restaurants and retail.
JRA provided master planning and design of both
the theme park and waterpark, and is currently
providing art direction for implementation of the
waterpark.
World Expo 2017 Attraction
Astana, Kazakhstan
JRA is providing planning and exhibit design for an attraction at the World
Expo 2017 in Astana, Kazakhstan.
Grand Hall at Union Station
St. Louis, Missouri
On the day it opened in 1894, Union Station was the largest and busiest train
station in the world, and it required a train shed with the largest roof span in the
world to accommodate its 42 tracks, which served 100,000 passengers per day.
Union Station’s Grand Hall, with its vaulted ceiling, would embrace millions of
personal stories, from the revelry of visitors celebrating St. Louis’ 1904 World’s
Fair to the reunion of soldiers with their families after World War II. But with
the aviation industry literally taking flight in the 1950s and 60s, and despite
its designation as a National Historic Landmark in 1970, Union Station and its
Grand Hall began to fall into disrepair and neglect. In 2012, Lodging Hospitality
Management (LHM) purchased the property and were tasked with finding unique
ways to drive visitation to Union Station’s new hotel, dining, and shopping options
while still maintaining the Grand Hall’s historic character.
The solution to this challenge became a first-of-its kind projection mapping
experience. Projected on the Grand Hall’s 65-foot tall ceilings and across the
entire space, this 3D experience is comprised of 30 vignettes, all stretching the
barrier of creative design, innovation and historical storytelling. Visitors can take
in the remarkable animation in vivid color with music and narration of historical
portions provided by television and film personalities closely connected to St. Louis,
including John Goodman, Jon Hamm, Bob Costas. Because the show differs slightly
with every hourly evening performance, visitors have reason to experience this
kaleidoscope of images again and again.
JRA provided concept and scripting for Union Station’s Grand Hall Experience, with
media produced by Technomedia.
Blackberry Farm
Aurora, Illinois
JRA, in cooperation with Upland Design, provided an overall master plan, outlining a
series of enhancements for the popular Blackberry Farm family park in Aurora, Illinois.
Located just outside of Chicago, Blackberry Farm is a living history museum set upon 54
scenic acres containing a lake, several ponds and a meandering stream. Phase I of
the master plan includes infrastructure upgrades to the park’s concession areas, events
plaza and picnic area, as well a new adventure play area and boat dock for pedal and
fishing boats. Future phases may include additional interactive play areas, a climbing
wall, self-powered train cars, and a small water tower themed to represent a structure
from early pioneer days.
Aerial Perspective One
January 22, 2010
Kings City
Eilat, Israel
Kings City is a mixed-use biblical theme park based on the stories of King Solomon. JRA’s design team
used bright colors, ornate fabrics, precious metals, marble, gems and modern day lighting effects to create
the park’s general aesthetic, influenced by the architecture of ancient Middle Eastern cities.
While being taken back in time by this beautiful look-and-feel, guests of Kings City can experience a
number of attractions including a 3D motion-based simulator based on King Solomon’s travels, a cave
walk-through depicting scenes from the Bible, and a boat ride through a series of biblical scenes that ends
with a thrilling plunge down a two-story waterfall.
The Merlion
JRA designed and produced a new experience for one of Sentosa
Island’s most popular attractions, the 37-meter-tall Merlion. This
whimsical re-envisioning includes an animated theater show, a lively
pre-show and greater guest interactivity.
The attraction’s main theater showcases a legendary eleventh-century
storm that threatened Prince Sang Nila Utama as he traveled to the
island he would name “Singapura,” or Lion City; along with the
development of the Merlion as a symbol of welcome and guardian
of Singapore’s good fortune. The guest experience culminates with a
trip to the top of the Merlion’s head to take in a view of a Singapore
harbor that has captivated island-goers for decades.
New Yuan Ming Palace
Zhuhai, Guangdong, China
Working closely with EDAW Hong Kong, JRA provided theming as part of a
larger feasibility analysis and renovation plan for the New Yuan Ming Palace
in Zhuhai, China. Since its opening in 1997, this partial reproduction of
Beijing’s once famous Old Summer Palace has been a popular destination in
southern China.
The renovation plan was launched to reinvigorate the 140-hectare park in
anticipation of its 10 year anniversary. New attractions and programs have
been added to available space, while existing attractions are being adapted
to meet theever-demanding market expectations. Upon completion of the
renovation, the New Yuan Ming Palace will provide enriched activities and
new highlights to the visitors.
Ponte 16 Resort
Macau, China
Ponte 16 Resort is a 2.3-hectare waterfront site located within Macau’s
Inner Harbor. JRA provided a master plan for the resort, outlining a
variety of themed areas, shows, restaurants and retail experiences.
Grand View of the Yellow River
Zhengzhou, Henan, China
Located on 300 acres near Zhengzhou, China, the Grand
View of the Yellow River is a cultural theme park blending
history and entertainment into a family attraction. The park’s
featured element is a re-creation of the great Yellow River
with large-scale replicas of attractions and historical sites
along its shores.
JRA provided master planning and conceptual design
services and coordinated the transition of JRA’s design
efforts to local architects during several meetings in Asia.
Bansko-Razlog Valley
Sofia, Bulgaria
5 March 2009
Programme/Master Plan Birdseye Perspective
PI R I N LA N D I N V E ST M EN TS LT D
a part of ALFA
FINANCE HOLDING
JRA provided a conceptual master plan for an ambitious new
urban development planned for a former manufacturing site in the
Bansko-Razlog Valley region of Bulgaria. JRA worked with Pirinland
Investments Ltd. and Alfa Developments, along with feasibility
consultant AECOM to develop a 10-year strategic plan outlining
how the site can be transformed into a year-round development.
Specific site components are to include residential, entertainment,
food and hotels, with an underlying theme based upon the area’s
ties to water.
Al Jazeera Park
JRA recently worked with Al Qasba Development Authority
(QDA) on the re-development of Sharjah’s Al Jazeera Park.
The 36-acre Al Jazeera Park was a popular site back in the
1970s but since has lost its overall charm and prominence.
HH Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Ruler of
Sharjah and Member of the Supreme Council, wishes to
rebuild Al Jazeera Park as a theme-based park that includes
rides and waterfront restaurants, making it an immersive
zone of fun and entertainment for local Sharjan residents
and families.
JRA worked with the QDA on a new master plan for the
park. Current plans call for themed areas reflecting a
variety of ancient civilizations, including: Roman, Persian,
Ottoman and Arabian.
It is hoped that this redeveloped space will become the
region's most social downtown park, and will draw
approximately 300,000 visitors per year.
Al Kaheel
Dubai, United Arab Emirates (UAE)
Al Kaheel was envisioned as an educational theme park and working horse
farm dedicated to man’s relationship with the horse. JRA, hired by Al Kaheel
Park LLC as part of the project’s consultant team, provided attraction planning
and design for the complex.
Initial concepts included an interactive and multimedia horse museum,
along with daily attractions such as virtual reality rides, stunt shows, horse
presentations, hay rides, desert trekking and horse drawn carriage tours.
Jenkinson’s Fun House
Point Pleasant, New Jersey
The Fun House attraction at Jenkinson’s Beach and Amusement
Center is a tribute to the American and European carnival fun houses
of yesteryear.
All the old tricks, and quite a few new ones, are employed at the Fun
House to ensure an amusing visit. Mazes, foreshortened rooms, echo
chambers, rotating tunnels, trick mirrors, air blasts, sound effects,
calliope music, black lights and moving floors are just a few of the
classic fun house elements used effectively to create a disorienting,
laugh-filled journey. Fun-seekers are also miniaturized in the Toxic
Laboratory as well as treated to a barrage of sight gags and flatulent
noises in the one-and-only Butt Room.
JRA’s services included concept and detail design, floor plans,
elevations, story line development, material specifications,
operational data and fabrication coordination.
Heartsong
D o l l y w o o d T h e m e P a r k • P i g e o n F o r g e , Te n n e s s e e
Dollywood’s “Heartsong” attraction is a “multi-sensory, multi-dimensional theater
experience” that combines a 65mm film, a lush in-theater environment, animation, various
special effects, live performers, and an elaborate score featuring both old
favorites and a newly written song by Dolly Parton. “Heartsong” introduces the
audience to the most important influences on Dolly’s life and music: her home in the Smoky
Mountains, her family and friends, her faith and the values by which she lives.
Visitors “meet” Dolly on screen, share the memories of her childhood and young womanhood
and listen as she serenades them — all in a 325-seat theater that comes to life with blooming
flowers, butterflies and a thunderstorm.
JRA provided services including conceptual design; writing; film production; scoring; art
direction; scenic, lighting and special effects design; installation supervision and overall
project management.
Casino Pier
Seaside Heights, New Jersey
Casino Pier, the cherished oceanfront amusement
park whose boardwalk and pier were dismantled
by October 2012’s Hurricane Sandy, hired JRA
to provide master planning and programming
services for Phase I of a two-phase re-building
effort.
Originally opened in 1960, Casino Pier, located
in Seaside Heights, New Jersey, housed 38
rides, as well as a rooftop miniature golf course,
concession stands and boardwalk games. JRA
worked closely with the Casino Pier owners
on the overall master plan, which calls for the
boardwalk and pier to retain those rides that
were salvaged after the hurricane, including
the Disk’O ride, Skyscraper ride, Pirate’s
Hideaway coaster, Sky Ride chair lift and several
treasured kiddie rides. Casino Pier is using this
opportunity to upgrade its ride mix with new
family attractions and to refresh food, beverage
and retail outlets. Phase I, consisting of the
boardwalk and pier’s lower deck, opened in
May of 2013. The Phase II upper deck will open
in 2014.
Amazing Chicago
Navy Pier • Chicago, Illinois
Part fun house and part cultural journey, Amazing
Chicago invites guests to navigate a series of mirror
mazes and twisted tunnels set in a Chicago landscape.
JRA designed this family attraction, located on historic
Navy Pier.
Once inside Amazing Chicago, guests journey through
various infinity-maze corridors and colorful sets depicting
Chicago scenes. From dark underground tunnels to
stunning architectural landmarks, Amazing Chicago
takes visitors on a tour like no other.
Throughout the experience, special effects, music and
narration bring the sights and sounds of Chicago to life.
It is the city’s first full-sensory maze experience.
JRA enlisted the help of famed London-based maze
designer Adrian Fisher to design the mazes. Amazing
Chicago is operated by Premier Yachts, the nation’s
premier harbor cruise company. Premier Yachts owns
and operates ships in Boston, Washington, D.C., and
other Navy Pier attractions.
JRA has been entrusted by some of the world’s most prestigious
brands to deliver exciting and engaging experiences firmly
grounded in storytelling. Whether it’s designing a hi-tech
visitor center, producing a temporary or traveling exhibition,
developing a “behind-the-scenes” tour, or executive producing
an entire theme park based upon a corporate brand, JRA
delivers innovative visitor experiences that dimensionalize the
essence of a brand and forge lasting, emotional connections
with consumers.
Selected Client List
AT&T • San Antonio, Texas
Intel • Santa Clara, California
Bugatti • Molsheim, France
Jack Daniel's • Lynchburg, Tennessee
Chevron • San Ramon, California
Jim Beam • Clermont, Kentucky
CNN • Atlanta, Georgia
Komatsu • Tokyo, Japan
The Coca-Cola Company • Atlanta, Georgia
Microsoft • Redmond, Washington
Crayola Experience • Easton, Pennsylvania
National Geographic • Washington, D.C.
Dell • Austin, Texas
Panasonic • Osaka, Japan
Delta Air Lines • Atlanta, Georgia
PepsiCo • Purchase, New York
Discovery Communications • Silver Spring, Maryland
Procter & Gamble • Cincinnati, Ohio
DuPont • Wilmington, Delaware
Rovio • Espoo, Finland
Ferrari • Maranello, Italy
SABIC • Riyadh, Saudi Arabia
Hewlett-Packard • Palo Alto, California
Saudi Aramco • Dhahran, Saudi Arabia
TABASCO® Visitor Center • Avery Island, Louisiana
IBM/Tivoli • Armonk, New York
Volkswagen • Wolfsburg, Germany
New SPAM Museum
Austin, Minnesota
Hormel Foods Corporation opened its SPAM® Museum in
downtown Austin, Minnesota in April of 2016.
The 14,000 square foot museum celebrates the 79-year
history of the iconic SPAM® family of products and the
125-year history of Hormel Foods. It houses a mix of
galleries from the previous location and new experiences,
including the iconic product’s popularity around the globe,
the SPAM® brand today and its history with the military.
JRA provided master planning, complete design and
executive production of this branded center.
New SPAM Museum
Austin, Minnesota
Appleton Estate Rum Tour
St. Elizabeth Parish, Jamaica
Appleton Estate Jamaica Rum is a crafted premium rum with more than 270 years of history. JRA is currently working with Appleton Estate to create a new multi-sensory
experience and factory tour at their Jamaican production facilities that will immerse guests within the history and culture of this beloved brand.
TABASCO® Visitor Center
Av e r y I s l a n d , L o u i s i a n a
JRA recently worked with McIlhenny Company to develop a conceptual
master plan for a new Factory Tour at their home on Avery Island,
Louisiana. Plans call for a variety of site enhancements, a new
restaurant, and an area for seasonal experiences. TABASCO® pepper
sauce has been made on Avery Island, Louisiana for five generations
since 1868.
When completed the new visitor experience will use the factory’s entire
site to tell the story of the TABASCO® product from field to bottle, while
also providing other areas for guests to learn about the history of the
brand, family and Avery Island.
Crayola Experience
Easton, Pennsylvania
The Crayola Experience offers four floors of family
fun and 21 exciting interactive attractions. From
personalized crayon-makers to larger-than-life
animated art adventures, the all-new Crayola
Experience is designed to help children of all ages
discover the magic of color and reconnect with one of
the world’s most iconic and nostalgic brands.
JRA provided overall planning, design development
and project management for Crayola Experience’s
60,000 square feet of exhibits, interactives and
activities. Throughout the attraction, guests are able
to create digital works of art and interact with them
on large projected surfaces, appear in their very own
coloring page with some of Crayola’s characters and
create objects with melted wax, while taking in the
aroma of one of the world’s most recognizable scents.
In areas unique to Crayola Experience, guests of all
ages can use their color-mixing skills to create their
own marker in Marker Mania and fashion their own
crayon label in Wrap It Up!
As one of the region’s most popular destinations,
Crayola Experience has drawn more than four million
visitors to Easton since 1996, averaging 300,000
guests per year. With its new attractions, Crayola
expects that number to grow to nearly half a million
annual visitors.
Crayola Experience
Easton, Pennsylvania
Jim Beam American Stillhouse and Distillery Tour
Clermont, Kentuck y
JRA recently provided planning, design and project management services
for the experiential components of Jim Beam’s new American Stillhouse and
Distillery Tour, which takes the visitor behind the scenes, smells and tastes of one
of the bourbon industry’s most iconic brands. The immersive brand experience
not only celebrates generations of Beam Family distillers, but also bourbon, its
birthplace of Kentucky, and the many fans who have made Jim Beam the crown
jewel of the Bourbon Trail.
From mashing to fermenting, barreling to bottling, tour guests are able to
witness the time-honored process of creating this “liquid legend" and discover
more about the distilling dynasty that is the Beam family. Highlights of the new
American Stillhouse and Distillery Tour include an interactive bourbon-making
display, a tour of the bottling line, a trip to the top of a 40-foot-high distillation
column and several displays on Jim Beam’s family history, which dates back to
1795. At the end of the tour, guests are invited for a special sampling of the
world famous bourbon within the newly remodeled American Outpost, where
they have the opportunity to taste two of Jim Beam’s variety of bourbons in a
comfortable, cocktail party-like setting.
Jim Beam Urban Stillhouse
Louisville, Kentuck y
The Jim Beam Urban
Stillhouse opened in
Louisville, Kentucky this
month. The visitors center
and tourist destination
includes a small working
distillery, a bottling line, a
tasting experience and a
retail shop. JRA provided
planning, design and project
management to Beam
Suntory.
Volkswagen’s Autostadt
Wolfsburg, Germany
Autostadt is a one-of-a-kind, 40+ acre corporate
visitor center at the Volkswagen Group’s world
headquarters in Wolfsburg, Germany. This ambitious
attraction celebrates the company’s brands, its
fascinating history and its impact on world culture
— from the “People’s Car” to the “Love Bug” to the
automobility of the future.
The Autostadt development features an expositionstyle corporate forum, an auto museum, showrooms,
pavilions for each of the company’s many brands
(including Audi, Bentley, Lamborghini, Seat and
Skoda), an elaborate auto delivery center, several
theaters, restaurants, shopping, a Ritz-Carlton hotel
and other anchor attractions.
JRA was commissioned by the Volkswagen Group
to provide the overall planning and design for many
of the major attractions at this highly acclaimed
facility. JRA’s specific responsibilities included master
planning, exhibit design and project management
within the development’s KonzernForum,
KundenCenter and ZeitHaus. JRA also provided
executive media production of several specialty film
attractions, including an 8/70 large-format film, a
360° theater, a motion-simulator attraction, and a
fractured-image multimedia walkthrough.
Volkswagen’s Autostadt
ZeitHaus • Wolfsburg, Germany
World of Coca-Cola
Atl anta, Georgia
Opened in May of 2007, the new World of Coca-Cola is the only
place where visitors can explore the complete story — past, present
and future — of the world’s best-known brand. JRA is proud to have
worked with The Coca-Cola Company to design and produce the
guest experience for this re-envisioned Atlanta attraction.
World of Coca-Cola
Atl anta, Georgia
With 62,000 square feet of guest areas, the World of Coca-Cola has
something for everyone, including a variety of interactive exhibits, a
thrilling 4D theater, the world’s largest collection of Coke memorabilia, a
fully functioning bottling line that produces commemorative 8-ounce bottles
of Coca-Cola®, a Pop Culture Gallery featuring works by artists such as
Andy Warhol, Norman Rockwell, and Steve Penley and a unique tasting
experience allowing guests the opportunity to sample up to 70 different
products from around the world.
JRA provided the overall creative direction for the project, including planning,
design and coordination of a team of vendors that consisted of world-class
animators, filmmakers and exhibit builders.
Every aspect of the World of Coca-Cola’s design, construction and operation
was carefully planned to reflect The Coca-Cola Company’s commitment to
environmental and energy issues. The building was constructed in accordance
with the United States Green Building Council’s (USGBC) Leadership in
Energy and Environmental Design (LEED) standards and incorporates the
latest advances in environmentally-friendly construction and design.
Coca-Cola Pavilion
2010 Shanghai World Expo • Shanghai, China
JRA worked with Coca-Cola to bring their popular “Happiness Factory” advertisement
to life within their pavilion at the 2010 Shanghai World Expo. The story of the
Happiness Factory – the magical, mystical world inside every Coke machine – has
become the highest rated global advertisement in the company’s history. The Pavilion
opened May 1, 2010 with a prestigious ribbon cutting ceremony attended by China’s
Vice Premier, Li Keqiang, and draw over one million guests during the Expo’s sevenmonth run.
As guests step into the Pavilion’s queue, they are instantly immersed within a
whimsical factory setting. Moving through the queue, they are introduced to the
various Happiness Factory “employees” and are encouraged to apply for jobs
themselves. Guests also learn important facts about how The Coca-Cola Company
not only refreshes the world, but also helps to protect and nurture it through various
sustainability and community initiatives. After passing through the “coin slot,” guests
are introduced to the Factory’s animated hostess, Wendy, who welcomes them
into the theater to meet more fantastical landscapes and creatures via a humorous
animated film. After the movie, it’s time to enjoy the world’s favorite beverage, learn
about Coca-Cola’s legacy of innovation and have a photo taken in front of the
multiple Happiness Factory-themed environments before exiting into the retail area.
JRA, along with fabrication partner Kingsmen Shanghai Co., Ltd., provided complete
design, project management and executive production for over 32,000 square feet of
thematic displays, graphics and media located both inside the pavilion and in the
outdoor queue and retail areas.
Jack Daniel’s Distillery Visitor Center
Ly n c h b u r g , Te n n e s s e e
JRA provided complete planning, design, media
production and project management for a major
renovation to the Jack Daniel’s Distillery Visitor
Center. Each year, 200,000 visitors from around
the world come to Lynchburg, Tennessee, to take a
free tour of the distillery, which is the oldest in the
United States. JRA worked with Jack Daniels’ parent
company, Brown-Forman, to incorporate a variety of
new graphics, displays and media experiences along
the tour, addressing topics ranging from single barrel
whiskey to the bottling process.
Dell Executive Briefing Center
A u s t i n , Te x a s
The Dell Executive Briefing Center allows Dell’s executive
customers the opportunity to interact with Dell products
while meeting with Dell representatives.
JRA provided complete planning, design and project
management for this unique business-to-business working
environment.
National Geographic Museum at Explorers Hall
Wa s h i n g to n , D . C .
The National Geographic Society hired JRA to provide concept planning for its proposed Explorers Hall redesign. Charged with creating a defining, energizing and “must see” space, JRA conceptualized three new
components for Explorers Hall.
JRA started the project by proposing dynamic exterior side sculptures that draw visitors into the Explorers Hall
experience. The towering yellow frames in the entryway serve not only as a signature piece, but also as a cue
that visitors will soon step inside the National Geographic nerve center. For the interior, JRA proposed a glasspaneled enclosure with a spectacular three-meter diameter globe, evoking the feeling of a classic nineteenthcentury Victorian era astronomical observatory. Finally, JRA re-designed the existing National Geographic
theater into a 30-minute immersive experience, which showcases modern-day Society personalities and
projects.
GE Learning Center
Cincinnati, Ohio
Adjacent to GE Aircraft Engine’s headquarters and
manufacturing plant, the GE Learning Center includes several
display areas that trace the evolution of GE’s industry-leading jet
engine business. Specific exhibit areas and components include
nine display zones featuring 26 jet engines, interactive kiosks,
media presentations and graphic displays.
JRA provided conceptual design for the GE Learning Center.
Lucent Technologies Customer Showcase and Briefing Center
Atl anta, Georgia
The mission of Lucent Technologies’
Customer Showcase and Briefing
Center is to tell the history of Lucent
and Bell Labs and describe their
work in the optical fiber solution
market. JRA’s designers combined
user-friendly functionality with
cutting-edge aesthetics to create an
eye-catching company showcase
and working environment.
Traditional displays include a
wall timeline that details nearly
half a century of Bell Labs’
innovations. The facility also houses
a presentation room, conference
area, lobby, kitchen and supporting
facilities.
JRA was responsible for the design,
fabrication and installation of all
interior design elements, exhibits,
fixtures, specialty lighting and other
elements that create this multipurpose space.
Animal Planet Rescue Vehicle and Park
Animal Planet Network & American Humane Association
Working with Discovery Communications, Animal Planet Network and the
American Humane Association (AHA), JRA created a traveling event that allows
guests to tour the Animal Planet rescue vehicle and experience firsthand the work
of the AHA. The 75-foot-long high-tech Rescue Vehicle responds during disasters
to rescue animals in peril.
The visitor experience begins with a stroll through Animal Planet Park, an
interactive area that features video kiosks; “fun fact” displays embedded
in brightly colored, highly stylized animal cut-outs, and live events such as
interactive games for children and animal demonstrations. After Animal Planet
Park, visitors board the Animal Planet Rescue Vehicle for a hands-on tour that
focuses on the mission of the truck and its rescue efforts.
JRA provided conceptual, schematic and detail design as well as project
management services for the traveling event.
Inside CNN
A t l a n t a , G e o r g i a • N e w Yo r k , N e w Yo r k
“Inside CNN” takes guests ona behindthe-scenes look at the World’s News
Leader. The guided tour (currently
offered in Atlanta and previously offered
in New York) provide guests with a
dramatic look at the history of CNN’s
various networks, their coverage of the
events, and the state-of-the-art studios
responsible for bringing the news to
more than one billion people around the
world.
In addition to a studio tour, the
experience includes a number of
displays, interpretive graphics and
multimedia presentations.
JRA has provided a number of services
for the “Inside CNN” tours, including
operations planning, exhibit design and
graphic design.
Museums/Exhibits
JRA’s approach to interpretive design can be distilled
down to a few core precepts. Design is storytelling and
the story is the star. Exhibiting is theater. Guests are an
audience. Design for the audience, not for the designer.
Touch hearts in order to engage minds. Whether it’s master planning a new museum or
designing a breakthrough exhibit for an existing facility,
JRA has a proven record of creating environments and
experiences that truly connect with people.
Arab American National Museum • Dearborn, Michigan
Jack Daniel's • Lynchburg, Tennessee
Cade Museum of Creativity + Invention • Gainesville, Florida
Jim Beam • Clermont, Kentucky
Cheyenne Mountain Zoological Park • Colorado Springs, Colorado
Kennedy Space Center Visitor Complex • Cape Canaveral, Florida
Children's Museum of Atlanta• Atlanta, Georgia
Lao Niu Discovery Center • Beijing, China
Chisholm Trail Heritage Center • Duncan, Oklahoma
LaunchPAD Children's Museum • Sioux City, Iowa
Cincinnati History Museum • Cincinnati, Ohio
MacArthur Memorial Museum • Norfolk, Virginia
Cincinnati Zoo & Botanical Gardens • Cincinnati, Ohio
The Mind Museum • Taguig, Philippines
The Coca-Cola Company • Atlanta, Georgia
The Milton J. Rubenstein Museum of Science & Technology • Syracuse. NY
Columbus Zoo and Aquarium • Columbus, Ohio
Museum of Broadcast Communications • Chicago, Illinois
Corpus Christi Museum of Science and History HEB Science Center • Texas
National Comedy Center • Jamestown, New York
CNN • Atlanta, Georgia
National Geographic Museum at Explorers Hall • Washington, D.C.
Crayola Experience • Easton, Pennsylvania
National Science Centre • Kuala Lumpur, Malaysia
Dell • Austin, Texas
National Underground Railroad Freedom Center • Cincinnati, Ohio
Delta Air Lines • Atlanta, Georgia
Natural History Museum • London, England
Discovery Communications • Silver Spring, Maryland
Peoria PlayHouse • Peoria, Illinois
Energy Science Center • Dhahran, Saudi Arabia
PepsiCo • Purchase, New York
Enginuity • Coalbrookdale, England
The Permian Basin Petroleum Museum • Midland. Texas
Ferrari • Maranello, Italy
Prince Salman Science Oasis • Riyadh, Saudi Arabia
The Field Museum • Chicago, Illinois
Procter & Gamble • Cincinnati, Ohio
Fort Worth Zoo • Fort Worth, Texas
Rovio/Angry Birds • Espoo, Finland
The Franklin Institute • Philadelphia, Pennsylvania
SABIC • Riyadh, Saudi Arabia
The Golisano Children’s Museum of Naples • Naples, Florida
Saudi Aramco • Dhahran, Saudi Arabia
Guangdong Science Center • Guangzhou, China
Science Centre Singapore • Singapore
Guatemala Children’s Museum • Guatemala City, Guatemala
South Carolina State Museum • Columbia, South Carolina
The Henry Ford • Dearborn, Michigan
IBM/Tivoli • Armonk, New York
Space Center Houston • Houston, Texas
TABASCO® Visitor Center • Avery Island, Louisiana
Intel • Santa Clara, California
Volkswagen • Wolfsburg, Germany
Imaginosity! Dublin’s Children’s Museum • Dublin, Ireland
Washington Monument Interpretive Center • Washington, D.C
The Permian Basin Petroleum Museum
M i d l a n d , Te x a s
The Permian Basin Petroleum Museum, Library and Hall of Fame has just completed an $18 million
renovation. Through its use of interactives, immersive environments and game-based learning
experiences, the Petroleum Museum takes guests on an amazing journey through over 250 million years
of Permian Basin history and celebrates the determination and inventiveness of its people.
JRA (Jack Rouse Associates) provided overall planning, design development and project management
for the Petroleum Museum’s 15,000 square feet of exhibit space. In addition to telling the story of how
petroleum transformed the Permian Basin and explaining the processes of finding, extracting, producing
and transporting this energy source, the Petroleum Museum hopes to inspire young visitors to pursue
careers in the petroleum and energy sciences.
The guest experience begins with a journey through time, from hundreds of millions of years ago to the
present day. Visitors then enter the “Extreme Science” area, where they learn about the techniques and
innovations involved in oil exploration and production. They close their journey by learning how they can
conserve energy in the Energy City and Supplemental Energies areas, and on how they can contribute
their personal energy to the industry in “Find Your Way Cafe.”
The Permian Basin Petroleum Museum
M i d l a n d , Te x a s
Space Center Houston 747 Exhibit
H o u s t o n , Te x a s
JRA provided planning, complete
design and project management of
the Space Center Houston's Boeing
Shuttle Carrier Aircraft (SCA)
exhibition.
Visitors are able to enter an
original shuttle carrier aircraft - one
of the only two that ever existed and walk where heroes walked,
touch what heroes touched and
experience the groundbreaking
era of space exploration through
educational exhibits.
Space Center Houston 747 Exhibit
Space Center Houston
Space Center Houston is a 180,000-square-foot
educational attraction, which opened in October
of 1992 at a cost of $75 million. The facility is the
official visitor’s center of the Lyndon B. Johnson Space
Center, which is NASA’s center for human spaceflight
training.
The Center contains a variety of permanent/traveling
exhibits, attractions, theaters, live shows, and a tram
tour of selected areas within the Lyndon B. Johnson
Space Center.
The Center is focused on two main business
segments: the attraction itself and the education
market (space education conferences, distance
learning, overnight visits, etc.).
JRA recently worked with the senior management
of Space Center Houston on the development of a
Conceptual Master Plan that outlines upgrades to the
overall visitor experience over the next ten years. The
project is currently in fundraising.
Space Center Houston
Space Center Houston Mars Exhibit
JRA is currently working with Space Center Houston on concepts for a proposed exhibit on
Mars. When completed, the exhibit will explore the planet’s varied landscape, highlight
NASA’s rover missions, and explore the possibility of manned missions to the Red Planet in
the future. JRA is providing planning, concept design.
Universe
Nordborg, Denmark
Opened in 2005, Universe is a science theme
park that educates children and young people
about science, technology and engineering in
an inspirational and entertaining manner. The
beautifully landscaped park features over 200
interactive experiences, as well as a number of
live shows, galleries, theatrical experiences and
simulators.
JRA recently worked with Universe’s senior
management to create a Conceptual Master Plan
outlining how the park will be transformed over the
next few years into a more entertaining, destination
attraction.
Angry Birds Universe
Tra v e l i n g E x h i b i t
JRA recently worked with Imagine Exhibitions and Rovio
Entertainment to develop an exciting new 10,000 square-foot
traveling exhibit celebrating the art and science of the world's
most downloaded game - Angry Birds. The exhibit features
a variety of interactives, immersive environments and media
activities that bring the world of Angry Birds to life while
teaching a variety of science, technology, engineering, art
and math principles in an engaging manner.
Angry Birds Universe
KidsSTOP • Science Centre Singapore
Singapore
JRA recently worked with Science Centre Singapore
on the planning and design of the new KidStop
Children’s Science Centre. Opened in June of 2014,
the 20,000-square foot space features a number
of exciting galleries, based upon a wide variety of
scientific subjects.
The main focus of the Children Science Centre is
to provide opportunities for children as well as
their parents to discover the wonders of the world,
immersed in a safe and exciting environment.
The museum features a series of exhibits and
environments that teach basic STEAM (science,
technology, engineering, art and math) principles in
a fun and engaging manner.
One gallery includes a number of role-play
environments based upon familiar Singaporean
places and buildings, as well as a grocery store,
mechanic’s garage, airplane and a police station.
The museum’s iconic climbing structure is a dreamlike representation of all of the various topics covered
within the facility.
KidsSTOP • Science Centre Singapore
Singapore
The Mind Museum
Taguig • Philippines
JRA worked with Bonifacio Art Foundation Inc. (BAFI) on the planning
and design of “The Mind Museum,” an innovative new science center
located just outside of Manila, Philippines. The museum serves as the
cultural anchor for Bonifacio Global City, a new 593-acre development
and features 4,900 square meters of interactive science and technology
exhibitions within five major galleries.
The goal of the Science Museum is to convey important and accurate
science principles through the use of interactive, multi-media and multisensory exhibits firmly based in a story context. Galleries include The
Universe, Life, Nature, The Atom and Technology.
Each of the major exhibit galleries, or “spheres,” include an iconic
“centerpiece” which is surrounded by 25 to 30 exhibits embedded
within the overall gallery aesthetic and/or architecture. Corridors
connecting the five spheres provide further opportunities for
interpretation and immersion within the various story themes.
JRA provided master planning, conceptual and schematic design for
this innovative project.
The Milton J. Rubenstein
Museum of Science & Technology (MOST)
S y r a c u s e , N e w Yo r k
JRA worked with the Milton J. Rubenstein Museum of Science & Technology (MOST) in Syracuse, New York to
completely renovate the exhibit program within the popular science center.
The Science Playhouse area is a colorful and iconic maze structure that extends up from the museum’s
lower exhibit hall to more than five stories tall. The vertical labyrinth features plenty of physical interactives
on each of its nine levels, including a giant curved slide, a cargo-rope climb, a one-of-a-kind “ball blaster”
and special sound tubes where guests can communicate with one another. The Earth Science Adventure
Cave place guests within a realistic cave setting to learn about local geology. As guests enter the cave, the
cool, damp air and sounds of dripping water make them feel as if they are entering an authentic natural
cavern. Once inside, the exhibit is packed with a variety of displays and interactives, The cave also features
a rushing waterfall, displays of Paleozoic rocks from central New York and information about how glacial
movement shaped the Finger Lakes region. The vibrant Life Science exhibit area is equally immersive and
interactive. Guests can walk through a giant reproduction of a human heart, observe how the skeletal system
and muscles work when the body is in motion, and learn more about the function of the brain and nervous
system.
Guangdong Science Center
Guangzhou, Guangdong, China
JRA provided overall exhibit design for the children’s portion of
this 450,000-square-foot science center, which is considered
the largest science museum in the world.
The 20,000-square-foot “Children’s World” takes children on
an interactive exploration of their home, neighborhood, city
and world.
The gallery features a number of immersive environments and
interactives. Highlights include a children’s driving school and
mechanic shop, a role-play farm where children can pick their
own fruit, a sand pit where guests can unearth dinosaur
“fossils, a walkthrough body experience, and a dynamic water
play area.
KidzWorld • National Science Centre
Ku a l a Lu m p u r , M a l a y s i a
JRA provided complete planning, design and
implementation for the 4,000-square-foot KidzWorld
exhibit within Kuala Lumpur's National Science
Centre (Pusat Sains Negara).
The exhibit is geared towards children ages 7-14
and is divided into five thematic zones. As guests
enter the popular science center’s main atrium, they
are greeted by a massive, rocket-themed climbing
structure and a ball play area, each filled with a
variety of interactive opportunities. Moving into
the main exhibit space, visitors can manipulate a
magnetic ball wall in the Creativity area, look at
themselves in a whole new way via a computer-
controlled “fun-house”-styled mirror in the I Am
Special area, create a musical masterpiece on a
giant piano or light beam harp in the Sound of Music
area or see how much energy they generate by
running in a human hamster wheel in the Machines
area.
The gallery’s various exhibits were designed to help
children sharpen their fine motor skills and hand-eye
coordination, learn to identify different shapes, colors
and sounds, tap into their creativity and discover the
worlds of physics, biology and motion.
Science Centre Singapore
Singapore
JRA worked with Science Centre Singapore’s in-house design staff to develop
an exciting live show and themed elements within the museum’s entry atrium.
The renovated atrium integrates a number of the Centre’s existing off-the-shelf
exhibits into a high-energy, high-impact experience that communicates a strong
message about the thrill of science. Facilitated by a live actor portraying the
mysterious Nikola Tesla, the show makes use of the full atrium, creating an
immersive environment that recalls the tremendous power of natural phenomena.
Through audience interaction, special effects and dramatic lighting, the
educational and entertaining presentation builds into a thunderous crescendo of
lightning from an iconic Tesla coil.
JRA also designed a variety of themed portals that introduce guests to the
Science Centre’s wide variety of science-themed exhibit galleries.
Water Works
C O S I To l e d o • To l e d o , O h i o
JRA worked with COSI’s in-house creative team to
plan and design “Water Works,” an 8,000-squarefoot area of the museum focusing on the principles
of water. This educational waterplay area provides
visitors with the opportunity to explore a variety of
topics, including the scientific characteristics of water,
the role of water in our everyday lives, the role of
water in weather phenomena and the importance of
water commerce and exploration.
King Abdullah Memorial Initiative
S audi Arabia
JRA is part of a team providing planning, design and project management services for the King Abdullah Memorial
Initiative.
JRA provided master planning,
conceptual and schematic design
for the 21,000 sq ft museum
based on creativity, invention and
innovation. The museum is being
by the family
of Dr. Robert
ship & built
Innovation
– Perspective
1
Cade the inventor of Gatorade®
Cade Museum of Creativity + Innovation
Gainesville, Florida
CADE MUSEUM
Gainesville, FL
REVISIONS
A
Rev.
Zone
JUN 21 2013
100% Concept Design
Date (YY/MM/DD)
Description
GENERAL NOTES:
1.
THIS DRAWING IS FOR DESIGN INTENT ONLY. STRUCTURAL, MECHANICAL, AND ELECTRICAL
ENGINEERING ARE THE RESPONSIBILITY OF THE CONTRACTOR. WRITTEN DIMENSIONS SHALL
HAVE PRECEDENT OVER SCALED DIMENSIONS. FABRICATOR TO VERIFY AND BE RESPONSIBLE
FOR ALL DIMENSIONS AND SITE CONDITIONS. THIS DRAWING ALONG WITH THE GENERAL
EXHIBIT SPECEFICATIONS, ARE PART OF THE CONTRACT DOCUMENTS FOR FABRICATION OF
THE EXHIBITS. FABRICATOR MUST CONFORM TO ALL ASTM GUIDELINES FOR SAFETY.
ALL WORK TO CONFORM TO LOCAL CODES AND COMPLY WITH ADA AND ALL OTHER SAFETY
GOVERNING REQUIREMENTS
2.
Concept
Design Package
These drawings show design intent only and are to be
completed by the contractor in accordance with the
contract documents.
Approval
Approved
Approved as noted
Not approved
By:
Date:
Project Name:
CADE MUSEUM
JL
Drawn By:
Approved By:
Scale @ Tabloid:
MW
Date Drawn:
Drawing Title:
64.
Project:
Originator:
Discipline:
CAD
JRA
EX
Document
Type:
DG
Gallery:
2400
Drawing Number:
Rev.
South Carolina State Museum
Columbia, South Carolina
The renovated and expanded State Museum is the first museum of its kind to house,
under one roof, an onsite and online observatory and classroom, a 55-foot digital
planetarium dome and a 4D multisensory theater. The museum also features an outdoor
viewing terrace for its vintage 1926 Alvan Clark 12-3/8” refracting telescope, as well
as new gallery exhibit space for the Robert B. Ariail Collection of Historical Astronomy
telescopes and optics, considered the largest collection of historic American refracting
telescopes in the world.
The State Museum is one of the largest examples of an astronomy/STEM (Science,
Technology, Engineering and Mathematics) educational facility connected to an
interdisciplinary museum, and it will be the first organization in the nation to allow
students and teachers to remotely control a digitized vintage telescope for distance
education purposes.
JRA was retained by the State Museum as a thematic design consultant. JRA’s scope
of work included planning and conceptual design, interior and exterior environmental
graphics, concept and schematic design for the new retail store, materials and finishes
selection, and design input for much of the common areas, which included enhanced
guest services and meeting capabilities within the museum. The JRA-designed Main
Lobby showcases iconic South Carolina artifacts representing the museum’s four
disciplines: art, cultural history, natural history and science and technology and will
also feature permanent exhibits occupied by the Columbia Metropolitan Convention &
Visitors Bureau, South Carolina Educational Television and the South Carolina Parks,
Recreation and Tourism Department. The Cotton Mill Exchange museum store, one of the
cornerstones of the expansion project, embodies the essence of the old mill in which the
museum is housed, and features newly uncovered brick walls and windows dating back
to 1894.
National Comedy Center
J a m e s t o w n , N e w Yo r k
JRA is currently providing complete planning, design and implementation for the National Comedy Center
in Lucille Ball’s hometown of Jamestown, New York. The Center will be a world-class experience that will
contribute to the rejuvenation of Jamestown, with a goal to make Jamestown as synonymous with comedy
as Cooperstown is to baseball. This highly anticipated attraction will celebrate laughter through comedy
live performance, TV, radio, movies, written and spoken word, and visual arts -- all the things that make us
laugh.
The Center will serve as a destination for visitors from around the world to join in this celebration of
comedy. Here, they’ll discover more about their favorite comedy stars, be introduced to artists they’ve
never heard of, and even get a chance to be on the stage to perform themselves. The Center will also
become a nexus for professional comedians who can store their material in a one-of-a-kind archive, or help
drive the content by using this place to celebrate the comedians who inspired and influenced their own
work.
In addition to celebrating the history of comedy, The Center will play a major role in developing its future.
The Center will support both visiting comedians and artist-in-residence participants the studios, technical
capabilities, performance facilities and audiences necessary to create and market their work. Aspiring
comedians and established talent can come to Jamestown to try out new material or perform in a venue to
launch their career.
SUE Exhibit
The Field Museum • Chicago, Illinois
JRA is honored to have worked with The Field
Museum on one of the most anticipated
exhibits in recent years — the display of “Sue,”
the largest and most complete Tyrannosaurus
rex fossil ever found.
The centerpiece of the popular exhibit is the
42-foot long fossil, while a variety of modular
exhibit components located adjacent to the
main display further educate visitors on a
variety of topics including the discovery and
preparation of the Sue fossil, physical attributes
of the T.rex and general paleontology.
JRA provided complete design and production
for the exhibit. The Field Museum’s in-house staff
provided all content development, as well as
graphic design and fabrication of the exhibit’s
faux rock platform.
A T. rex Named Sue
JRA is pleased to have worked with The Field Museum’s
in-house staff to design and produce a traveling exhibit
showcasing a cast of “Sue” – the largest, most complete
Tyrannosaurus rex ever found.
The focus of the exhibit is a cast of the 42-foot long
creature, which is showcased against a dramatic, theatrical
backdrop. By combining specialty lighting and sound with
subtle environmental graphics, Sue becomes a living version
of A T. rex Named Sue’s memorable logo.
This 5,000-square-foot bilingual exhibit also features a
variety of modular interactives and displays. Topics of
discussion include the evolving scientific view of the T. rex,
the discovery and preparation of the Sue fossil and general
paleontology. Breakthrough images from The Field Museum’s
CT scan of the Sue skull are also presented via an exciting
video presentation.
The National Park Service
Washington Monument Interpretive Center
Wa s h i n g to n , D . C .
Developed to serve as a temporary visitors center during the restoration process
of the national monument, The National Park Service Washington Monument
Interpretive Center provided more than one million visitors with an in-depth look
at one of the world’s most famous landmarks.
Working in conjunction with the Discovery Channel, The National Park Service
and The National Park Foundation, JRA’s writers, designers and producers were
responsible for the complete planning and design of the engaging interpretive
facility at the base of the Michael Graves & Associates-designed scaffolding
system. The result is a rich journey through the history of not only the Washington
Monument, but also Washington, the man and city.
Journey to the Model T
The Henry Ford • Dearborn, Michigan
The Henry Ford is the nation’s largest indoor/outdoor history museum with
more than 1.5 million visitors annually. The “Journey to the Model T” interpretive
experience traces the story of Ford Motor Company founder Henry Ford from
his boyhood years on a farm in rural Michigan to his development of the first
“people’s car.” JRA worked with the client to craft an experience around existing
buildings that highlights significant artifacts relating to Henry Ford’s early life and
development of the Model T.
JRA provided master planning through schematic design for this innovative
exhibit area.
Douglas MacArthur Memorial
N o r fo l k , V i r g i n i a
Set in a beautiful and historic complex, the Douglas MacArthur Memorial chronicles the life and
accomplishments of one of America’s greatest heroes, General of the Army Douglas MacArthur. The exhibits
go beyond MacArthur’s life to tell a story deeply intertwined with American history, from the Civil War to
present day. Highlights of the museum include a re-creation of a World War I trench, a five-foot model of
the PT boat that MacArthur used during his treacherous journey from the Philippine’s Corregidor Island and
personal artifacts from the MacArthur family.
Jack Rouse Associates provided master planning, writing, design and design coordination through fabrication
and installation.
Fort Siloso
JRA provided overall design and production for a
major exhibit and site renovation of Fort Siloso,
Singapore’s only preserved coastal fortification. This
historic site now serves as a popular interpretive
attraction and houses a comprehensive overview of
Singapore’s World War II history. Updates
to the interpretive attraction include: more accessible
walking routes, new interpretive experiences,
relocated exhibits and exciting multimedia shows,
each providing insight into the diversity of people
and events surrounding the Fort’s rich history.
Guests of Fort Siloso begin their experience at a new
square, where they can see a series of exhibits and
films that detail Fort Siloso’s history. From there,
visitors may tour the Fort’s structures, seeing firsthand
what life was like for soldiers and volunteers who
served on Sentosa Island throughout the nineteenth
and twentieth centuries. Popular attractions such as
the “booming” six-inch gun and vignettes depicting
the lives of soldiers are blended with more reflective
exhibits that address the POW experience and
Singapore’s years of Japanese occupation.
Arab American National Museum
Dearborn, Michigan
The Arab American National Museum showcases the
rich and diverse cultural heritage of Arab American
communities throughout the United States. With
thoughtful exhibits and interactive designs, the center
provides, among other things, a resource center, a
theater, an art gallery, a permanent exhibit and space
for traveling exhibitions.
The permanent exhibit tells the stories of Arab
Americans from around the United States. Its content
is organized into three main chapters: “Coming
to America,” “Living in America” and “Making an
Impact.”
JRA provided complete planning, design and project
management for the Arab American National
Museum, which opened in May of 2005.
National Underground Railroad Freedom Center
Cincinnati, Ohio
JRA designed and produced the overall guest experience for the National
Underground Railroad Freedom Center, a world-class institution dedicated to
fostering safe, open and honest dialogue on issues of freedom both locally and
internationally. JRA’s scope of services included story line development, exhibit
design and production of the entire museum’s exhibits, interactives and a variety
of multimedia presentations.
With a focus on experiential learning over artifacts, the Center is on the leading
edge of a new generation of cultural centers called “museums of conscience.”
Exhibitry includes an opening experience featuring three short animated
pieces; an environmental theater experience narrated by Oprah Winfrey; and
a walkthrough gallery that integrates artifacts, media pieces and immersive
vignettes to trace 300 years of slavery on the North American continent.
Another area called “Everyday Heroes” honors individuals who have taken a
stand for freedom, such as Harriet Tubman and Lech Walesa of Poland.
“The Struggle Continues,” the Center’s final gallery, educates visitors about
ongoing freedom struggles and challenges them to consider whether they might
have a role to play. The experience begins with an object theater that condenses
130 years of history into 10 minutes, featuring examples of “unfreedoms” that
extend into the present day. Visitors then pass through a corridor lined with realtime examples of present “unfreedoms,” categorized by topics such as modern
slavery, hunger, tyranny and illiteracy. A series of interactives awaits next,
challenging guests to ask themselves “Where do I stand?” “How can I help?”
and “What would I do?” in a variety of situations.
Wyoming Territorial Park
Laramie, Wyoming
The Wyoming Territorial Park was created to
accurately depict the nineteenth-century American
West, with particular emphasis on the High Plains. Its
centerpiece, the Wyoming Territorial Prison, was fully
restored and is operated as a museum. JRA provided
overall planning, design and project management for
this popular living history museum.
Cincinnati History Museum
Cincinnati, Ohio
The Cincinnati History Museum is a major
tenant of the Museum Center, a dynamic cultural
institution found within the beautifully restored
Union Terminal train station. The museum’s design
combines contextual artifact displays, historic sets,
interactive exhibits and special effects with recreated environments. This approach creates varied
interpretive experiences and provides entertaining
first-person interaction for the visitor.
Attention to specific historic details and colors was
critical to the development of the buildings that make
up the Public Landing Gallery. JRA’s design team
researched, located and acquired much of the
historic architectural hardware used on the buildings.
Finally, each building was “aged” by a team of
scenic painters to add peeling paint, dirt, flood lines
and hand-worn patina.
After serving as a design consultant on the gallery’s
master plan, JRA’s design team provided complete
design and project management for this unique
exhibit experience.
Chisholm Trail Heritage Center
Duncan, Oklahoma
JRA designed and produced the Chisholm Trail
Heritage Center in Duncan, Oklahoma. This
renovated facility features more than 6,000 square
feet of new exhibits and theatrical experiences and
introduces visitors to the history and romance of the
Old Chisholm Trail. The trail was the major route
along which Texas cattle ranchers drove their herds
north through the Indian Territory (Oklahoma) to
railroad points in Kansas.
The museum’s permanent exhibition contains a
number of traditional and scenic environments where
various artifacts from the museum’s collection are
displayed. The museum also contains a number of
multimedia presentations. In the “Campfire Theater,”
guests are invited to sit around the campfire and
learn about the harsh realities and legend of the Trail.
Within “The Chisholm Trail Experience,” an immersive
theater, guests feel the wind, smell the prairie grass,
feel drops of rain, see the sunrise and sunset and hear
the constant rumble of cattle moving along the trail.
Kentucky Music Hall of Fame and Museum
R e n fro Va l l e y , K e ntu c k y
The Kentucky Music Hall of Fame and Museum honors Kentuckians who have
made contributions to American music in a wide variety of genres: folk, gospel,
bluegrass and country. Developed by the Kentucky Music Association, this
interpretive center includes a variety of interactive exhibits and displays, including
a forest glade storyteller theater, a recording studio and a country porch suitable
for impromptu performances by local artists. From the moment guests enter this
museum, they are immersed in the story of Kentucky’s music — its songs, singers,
stages and scenes.
The renovated and expanded Lair Stables, listed on the National Register of
Historic Places, serves as the Hall of Fame’s home.
JRA provided master planning and exhibit design for the Hall of Fame and
Museum.
Mapping Our Tears
Hebrew Union College • Cincinnati, Ohio
JRA conceptualized, designed and produced
“Mapping Our Tears,” an interpretive experience that
takes a unique approach to educating students and
general audiences about the Holocaust.
“Mapping Our Tears” immerses visitors in an
environment designed to resemble an attic from a
European home of the 1930's, surrounding guests
with artifacts, clothing, memorabilia and props.
All artifacts and theatrical effects are based on the
survivors’ stories. Through special lighting, sound and
visual multimedia elements, the Jewish experience in
Nazi-dominated Europe unfolds through taped
testimonies, photographs and images. A large multifunction screen includes a map that geographically
traces the spread of genocide against the Jews
alongside a multimedia series that specifically traces
the route of each survivor.
The Gateway Colorado Auto Museum
G a t e w a y, C o l o r a d o
Nestled among the mountains in the
community of Gateway, Colorado, The
Gateway Colorado Auto Museum
showcases the collection of Discovery
Communications, Inc. founder John
Hendricks to tell the story of the
performing art of the American
automobile. JRA provided complete
design and project management for
this 20,000-square-foot museum.
Beginning with the first American-made
car and ending in the muscle car era,
more than 40 cars are displayed
alongside archival advertisements,
high-definition media pieces and
science interactives developed
according to local and regional
academic curriculum standards. The
centerpiece of the museum is a one-ofa-kind 1954 Oldsmobile F-88 “Dream
Car,” which was purchased for a
record $3.24 million.
The Circus Museum’s Tibbals Learning Center
The John and Mable Ringling Museum of Art • S arasota, Florida
The Tibbals Learning Center, the newest addition to
the Ringling Circus Museum at The John and Mable
Ringling Museum of Art in Sarasota, Florida, tells
the story of the American circus and truly immerses
guests in the sights, sounds and magic of the
"greatest show on earth."
JRA provided complete design and project
management for approximately 12,000 square
feet of gallery space housed within the $15.6
million center. Specific exhibits include: a circus
poster gallery, a 3D timeline and an interactive
poster display which is a tribute to the men who
preceded the circus’ arrival and plastered posters
about town. Finally, the Golden Age Theater and the
Contemporary Circus Gallery round out the Learning
Center experience.
Lake Erie Islands Regional Welcome Center
Port Clinton, Ohio
Developed to promote tourism to
Northwest Ohio, the Lake Erie Islands
Regional Welcome Center immerses
guests in the history and lore of the
region, leaving them eager to visit
the area’s many attractions and
features. Along with housing the
Ottawa County Visitors Bureau, this
8,720-square-foot center also contains
an information desk, a video theater,
a reservations area and an exciting
exhibit area.
The exhibit area is divided into three
sections: Cultural History, Natural
History and Transportation. Within
these sections, guests can absorb
pertinent information through
interactive exhibitry.
Working hand-in-hand with
Poggemeyer Design Group, Inc., JRA
provided conceptual exhibit planning
and design for the Lake Erie Islands
Regional Welcome Center.
Space Command
The Franklin Institute • Philadelphia, Pennsylvania
“Space Command” familiarizes visitors with the basic
components of the universe, the solar system, the
methods used by astronomers to examine very distant
objects, and the legacy and future of manned space
exploration.
JRA worked with the museum’s in-house project team
to design this exciting 5,000- square-foot exhibit.
*Fabrication and photos provided by Exhibitus
Aegis Theater
N A U T I C U S – T h e N a t i o n a l M a r i t i m e C e n t e r • N o r fo l k , V i r g i n i a
NAUTICUS — The National Maritime Center in Norfolk, Virginia,
hired JRA to develop a theatrical experience placing guests in the
Command Information Center of a missile cruiser during an enemy
attack. The Aegis Theater combines live actors, interactive technology,
film and special effects to create an experience that is as authentic as
possible without actually putting visitors in harm’s way. The audience
participates in defending the ship and witnesses Aegis working to its
utmost capabilities.
JRA provided complete design, project management and overall
media production for the Aegis Theater.
Children's Museum of Atlanta
Atl anta, Georgia
The Children’s Museum of Atlanta is the only educational venue of its kind in Atlanta,
presenting educational programs and exhibits designed for young children ages 0-8.
JRA (Jack Rouse Associates) provided overall planning, design development, and
project management for the 10,000 square foot renovation, which includes new
permanent exhibits on its existing first floor and on the new 3,000-square-foot
mezzanine level.
In addition to the Museum’s upgrades and additions, visitors will now enjoy targeted,
age-appropriate programming with a new focus on STEAM (science, technology,
engineering, arts and math education) to make meaningful connections between
school, community, work and global issues. These new focus areas – in conjunction
with literacy; culture and geography; health and wellness; and social and emotional
lessons – enable the enhanced Museum to further function as a catalyst for play-based
exploration and experiential learning focused on the whole child.
Children's Museum of Atlanta
Atl anta, Georgia
Corpus Christi Museum of Science and History HEB Science Center
C o r p u s C h r i s t i , Te x a s Corpus Christi Museum of Science and History has just opened its new, $3 million HEB Science
Center. Through its visually exciting and highly interactive exhibits, the Science Center aims to
inspire and educate children and adults in the sciences.
JRA (Jack Rouse Associates) provided overall planning, design development and project
management for the Science Center’s 5,000 square feet of exhibit space. In addition to its
ten exhibit areas, the Science Center features an immersive cell environment, a three-story
DNA climber, a miniature planetarium, and a series of large-scale interactives showcasing the
principles of engineering.
Guests first experience content that juxtaposes the vastness of our universe with the minuteness of
the atomic world. From this point, the guest experience begins to focus on our planet and how
human curiosity has led to the study and use of earth’s natural elements and the building blocks
of life. Interactive exhibits about atoms, the periodic table, the human cell and DNA introduce
the basics of molecular science and biology. Guests learn how scientific knowledge is part our
everyday lives through a variety of mathematic and engineering exhibits. The guests journey
concludes with a visually dramatic gallery that stretches their curiosity beyond the earth by
incorporating basic scientific principles pertaining to outer space.
Corpus Christi Museum of Science and History HEB Science Center
C o r p u s C h r i s t i , Te x a s
LaunchPAD Children’s Museum
Sioux City, Iowa
A journey that began 13 years ago has reached
its destination, as LaunchPAD Children’s Museum
is now open. This new $6 million family-friendly
venue, targeted to children ages birth to ten, not
only provides an interactive learning and discovery
zone to serve greater Siouxland families, but also
contributes to the ongoing rejuvenation of downtown
Sioux City’s Historic Pearl Street.
Key galleries of the museum will include a water play
area, an interactive wall focusing on wind energy, an
exhibit about how the six simple machines are used
in construction, and a space dedicated to agriculture
with a connecting path to the market, which
symbolizes how these industries are related.
JRA provided overall planning and design
development for LaunchPAD’s 7,000 square feet of
exhibit space.
LaunchPAD Children’s Museum
Sioux City, Iowa
Peoria PlayHouse
Peoria, Illinois
JRA provided complete design for this new children’s
museum, which is spearheaded by the Junior League
of Peoria. Peoria PlayHouse includes approximately
8,000 square feet of exhibits based on regional
subjects such as farming, construction and the Illinois
River. The museum is housed in a historic dance hall
on the same campus as the newly expanded Peoria
Zoo and Botanical Garden.
Peoria PlayHouse
Peoria, Illinois
Lao Niu Children’s Discovery Center
Beijing, China
JRA worked with The China National Children’s Center (CNCC), the Lao Niu
Foundation and Beijing Normal University to provide complete planning, design and
project management for the Lao Niu Children’s Discovery Center of CNCC in Beijing,
China. The Center enables children from infancy through age seven to enjoy an
interactive and innovative experience of discovery. The $8 million, 26,000-square-foot
Center is located in the Xicheng District of Beijing and opened in the summer of 2015.
The Discovery Center’s philosophy of education is to respect children, value the moment
when parents and their children interact with each other and improve cooperation,
attentiveness and perseverance. Children are be able to exercise their minds and
bodies through observation, practice and exploration via a series of interactives and
creative play experiences. They also learn how to exercise proper judgment through
testing, exploring and problem solving. Through the Lao Niu Children’s Discovery
Center, the CNCC provides children with opportunities to understand the diversity
of their world, discover their potential and improve their resilience in the face of
challenges.
Lao Niu Children’s Discovery Center
Beijing, China
The Golisano Children’s Museum of Naples
Naples, Florida
JRA worked with educational consultant
Mary Sinker to provide the overall exhibit
planning and development of The Golisano
Children’s Museum of Naples. The museum
features 15,000 square feet of indoor exhibit
space with an additional outdoor exhibit,
“Beautifully Outdoors.” All exhibits were
created to meet Florida’s Sunshine State
curriculum standards. The museum is also the
first fully physically accessible, barrier-free
children’s museum in the nation.
The museum’s colorful exhibits reflect the
unique region of Southwest Florida and
provide an exciting and vibrant space for
children to learn about a variety of topics,
including regional history, agriculture,
geography and weather. A unique cityscape
gallery is also included, as well as an
Everglades maze, a life-sized Banyan tree
and an area just for pre-teens and teens.
McKenna Children’s Museum
N e w B r a u n f e l s , Te x a s
Opened in New Braunfels, Texas in early 2006, the McKenna Children’s Museum features more
than 10,000 square feet of exhibits for children and their caregivers. Through a variety of interactive
exhibits and programs, museum visitors of all ages experience the joy of learning and the power of
play in a wholesome, safe, welcoming environment. The museum’s exhibits and programs reflect the
diverse physical and societal cultures of the local region and were developed in line with the most
current knowledge concerning the developmental needs of children: physical, cognitive, social and
emotional.
JRA, along with educational consultant, Mary Sinker, provided complete design and project
management for the museum.
Imaginosity! Dublin Children’s Museum
Dublin, Ireland
Imaginosity! Dublin Children’s Museum is dedicated
to creating a meaningful, fun experience for children
and adults to share. The museum emphasizes
arts and literacy education through a combination
of interactive exhibits and daily programs. The
museum’s design is reflective of the local culture
containing a variety of environments which
encourage children to both “play” and “create” their
own stories. Specific exhibit areas include: a minitown, a construction zone, art studios, performance
art spaces and a unique two-story climbing structure.
JRA and educational consultant Mary Sinker
provided planning and design for Imaginosity!
Dublin Children’s Museum. Opened in 2007, this
innovative facility is Ireland’s first children’s museum.
Kohl Children’s Museum
Glenview, Illinois
The Kohl Children’s Museum is a hands-on children’s museum for children ages birth to eight. Working with
the client and educational consultant Mary Sinker, JRA provided complete master planning, conceptual design
and the majority of schematic design for approximately 17,000 square feet of exhibits and environments.
Detail design and fabrication was provided by Layman Design, Inc. and Derse Museum Group, while the
museum’s “Water Works” area was designed by Claro Creative Studios.
The museum believes in the power of imaginative play and features creative interactive exhibits within
immersive environments. Highlights include a child-sized town where children can role-play within a car care
center (complete with walk-through carwash), shop for groceries in the supermarket, make a sandwich at
the local deli, browse through books at the library, care for baby dolls at the Doll Day Care Center or don a
white lab coat and examine X-rays in the popular Pet Vet. Hands On House invites children to install siding,
roofing, wallpaper and carpeting, while Discovery Maze challenges them to find a variety of hidden surprises
throughout a series of inter-connected pods.
The facility was designed to be environmentally friendly and received Silver certification from the U.S. Green
Building Council’s Leaders in Energy and Environmental Design (LEED) program.
Enginuity
Coalbrookdale, England
Located within the picturesque Ironbridge Gorge, the
Coalbrookdale museum campus contains numerous
museums and historic sites that tell the story of the
Industrial Revolution. JRA designed the tenth
Coalbrookdale museum within this UNESCO World
Heritage site, the popular Enginuity.
The 20,000-square-foot educational attraction
showcases the principles of engineering within a
historical context, while simultaneously making
connections to contemporary design and technology.
Working with the museum’s in-house staff, JRA
designed a variety of cutting-edge interactives and
displays which have earned the museum rave reviews
from both guests and the national press.
PowerBall Hall
S an Antonio Children's Museum •
S a n A n t o n i o , Te x a s
JRA worked with the San Antonio Children’s Museum to create a dynamic interactive ball
gallery that serves as a colorful and iconic space for the popular museum.
The exhibit, called PowerBall Hall, promotes cooperative play while conveying the basic
principles of physics. Themed loosely to a factory aesthetic, the exhibit invites children to
move colorful balls through a variety of launchers, interactive walls, a mini-rollercoaster,
conveyor belts, pneumatic tubes, and a Bernoulli blower. JRA provided conceptual and
schematic design for the project and teamed with Boss Display, who provided fabrication
and installation.
El Museo de los Niños
Guatemala City, Guatemala
JRA is honored to have worked with the First
Lady of Guatemala to bring her country its
premier museum for children. El Museo de los
Niños has something for every child. Regardless
of a young visitor’s level of education or
familiarity with the wider world, he or she is sure
to find areas of interest.
The mission of El Museo de los Niños is two-fold:
to improve children’s lives through education
and to encourage children to establish peaceful
relationships. Six colorful galleries housing
experiential exhibits engage children, inviting
them to explore universal information on science,
health and geography. The importance of
human values is woven throughout this museum
experience.
JRA provided planning, design and project
management.
Texas Wild!
F o r t W o r t h Z o o • F o r t W o r t h , Te x a s
Texas Wild! is an eight-acre interpretive area which highlights
the abundant, unique and varied wildlife of Texas. The exhibitry
focuses on the tremendous diversity of both the flora and fauna
of this unique state while highlighting the positive role man can
play in both the environment and its wildlife. A strong message
concerning man’s stewardship responsibility is also conveyed
through a variety of educational and entertaining experiences.
JRA provided overall planning and design for this innovative
exhibit area. Highlights include: a play barn,
a themed Texas Town Hall, a weather-effects theater and a
variety of exhibits which focus on ranching, hunting and the
environmental landscapes of various Texas regions.
Wings of the World
Cincinnati Zoo & Botanical Gardens • Cincinnati, Ohio
JRA was responsible for the conceptual and schematic
exhibit design and final graphic design for a renovated
birdhouse at the Cincinnati Zoo. The exhibit traces the
evolution of birds and their physical adaptations to varied
natural environments.
Children-focused interactives include a device allowing
children to test the water displacement between a webbed
and clawed foot, a three-dimensional bird of prey “head”
helping visitors to “see” like a bird and a hand-crank air
blower that teaches the basic principles of flight.
JRA’s experience in designing children’s attractions for
theme parks was especially helpful as we sought to create
an exhibit that educates and entertains.
JRA also helped coordinate the fabrication of the
exhibits.
Cheyenne Mountain Zoological Park
Colorado Springs, Colorado
Cheyenne Mountain Zoo’s African Rift Valley exhibit takes a novel approach to
interpretation, helping visitors appreciate both the uniqueness of Africa and the
many ways that the Rift Valley is closer to their everyday lives than they might
think. JRA designed and project managed the 4 1/2-acre interpretive
exhibit area, which combines hands-on interactives, a multimedia presentation
and an engaging storybook method of interpretation.
The exhibit’s centerpiece is Cheyenne Mountain Zoo’s giraffe herd, the most
prolific in the world, with 181 births at the Zoo since 1954. A number of
activities are built around these animals, including unique feeding stations, a
daily “stampede” through the exhibit’s boardwalk drawbridge and a variety of
displays, interactives and themed areas.
One area resembles a researcher’s outpost, educating visitors on how field
researchers learn about animals through observation. Guests are asked to try their
hand at identifying giraffes by their markings and participate in a project to see
which giraffe will eat the most guest-offered crackers.
Pachyderm Exhibit
Columbus Zoo • Columbus, Ohio
The Columbus Zoo’s pachyderm exhibit provides visitors with an opportunity
to view African elephants, Asian elephants and rhinos from an interior space as
well as from several realistic outdoor locations. JRA worked with the zoo’s staff to
create interpretive elements throughout the area that teach visitors more about
the featured animals. The elements include “Conservation Stations” and
hands-on interactive exhibits that allow guests to learn more about life from an
elephant’s perspective.
JRA provided conceptual and schematic design services and assisted the zoo with
vendor selection.
In the increasingly competitive world of sports entertainment,
many of today’s top professional teams are looking for ways
to both connect with fans and increase revenue.
From dynamic halls of fame to innovative themed retail, JRA
has worked with some of the top names in sports to build
fan loyalty and increase revenue through experiences that
help transform stadiums, ballparks and related facilities into
destinations.
Atlanta Braves • Atlanta, Georgia
Melbourne Cricket Ground • Melbourne, Australia
Cincinnati Reds • Cincinnati, Ohio
Michigan State University Athletic Hall of Fame • East Lansing, Michigan
Cleveland Browns • Cleveland, Ohio
NCAA Hall of Champions • Indianapolis, Indiana
Columbus Blue Jackets • Columbus, Ohio
The Ohio State University’s Athletic Hall of Fame • Columbus, Ohio
Dallas Cowboys • Dallas, Texas
Portland Trail Blazers • Portland, Oregon
DAYTONA USA • Daytona, Florida
San Diego Padres • San Diego, California
Green Bay Packers • Green Bay, Wisconsin
Seattle Seahawks • Seattle, Washington
The Harness Racing Museum and Hall of Fame • Goshen, New York
St. Louis Cardinals • St. Louis, Missouri
Houston Texans • Houston, Texas
Thunder Road USA • Dawsonville, Georgia
Indiana Pacers • Indianapolis, Indiana
University of Kentucky Basketball Museum • Lexington, Kentucky
Jack Nicklaus Museum • Columbus, Ohio
Washington Nationals • Washington, D.C.
Kentucky Derby Museum • Louisville, Kentucky
National Mascot Hall of Fame
Chicago, Illinois
JRA is currently providing master planning and concept design for the National Mascot Hall of Fame.
Motorsports Hall of Fame
Daytona, Florida
JRA is providing strategy and planning services for the Motorsports Hall of Fame as they move into an existing exhibit from Daytona USA designed by JRA over 20
years ago. Once approved JRA will offer complete design and project management services for implementation of the exhibition.
Indiana Pacers’ Conseco Fieldhouse
Indianapolis, Indiana
The Indiana Pacers’ Conseco Fieldhouse is positioned to be a total entertainment
experience. Featuring retail, dining and interactive components, the Fieldhouse
celebrates the Pacers and Indiana basketball.
JRA provided turnkey services from design through production and installation for
the 10,000-square-foot Pacers retail store called Home Court. In addition to retail
merchandise, the space includes the Rafters Bar, a Starbucks Coffee shop, and
various basketball interactives and participatory events at which visitors of any
age can test their skills. The signature icon of Home Court is an 18-foot diameter
rotating NBA basketball. JRA also designed a number of sponsorship zones and
immersive environments, including Pepsi Square and the RCA storefront, where
guests can watch period televisions airing old Indiana games as well as live feeds
of the current game.
Turner Field’s Braves Plaza and Scouts Alley
Atl anta, Georgia
National and local press have praised the Atlanta Braves’ Turner Field as a
“baseball theme park ... a place where twentieth-century tradition meets twentyfirst-century technology.”
Working under the direction of the Braves and in conjunction with architects
from D’Agostino, Izzo and Quirk, JRA’s designers, writers and producers were
responsible for designing the entertainment activities and environmental signage
within Turner Field’s Braves Plaza and Scouts Alley.
Specific components include hitting and pitching games, touch-screen kiosks
filled with scouting reports and trivia, eye-catching graphics for retail stands, and
hands-on interactives where guests can learn more about the fundamentals of the
game.
Cincinnati Reds Hall of Fame and Museum
Great American Ball Park • Cincinnati, Ohio
The Cincinnati Reds Hall of Fame and Museum features
more than 20,000 square feet of one-of-a-kind artifacts,
dioramas, theaters and interactives that convey both the
history of America’s oldest professional baseball team and
the excitement of America’s pastime. The exhibit areas are
organized by a variety of subject themes, including: “Reds’
Firsts,” “The Game and the Gear,” “The Fields,” “The
Players,” “The Business” and “The Fans.” In order to
broaden the facility’s appeal, exhibits also trace the national
development of baseball. JRA provided complete planning,
design and project management for the project.
Cincinnati Reds Hall of Fame and Museum
Cincinnati Reds Team Shop
The spirit of the Cincinnati Reds is bigger than life in
the Reds Team Shop, which greets visitors as they exit
the Cincinnati Reds Hall of Fame and Museum
Baseball’s look and feel are everywhere in this space,
from the white porcelain floors inlaid with a red
stitching pattern to the 30-foot columns that replicate
Louisville Slugger bats right down to the wood grain.
But it is the success of the Cincinnati Reds that
forms the heart of the store. As visitors enter Great
American Ball Park, a colorful scale replica of the
Reds’ 1990 World Series trophy attracts them to the
store. Merchandise display is artfully woven into
the sculpture, along with reader rails that provide
information about the team’s five World Series
championships. Baseballs suspended overhead bear
the years of each of those championships with space
left for future World Series wins.
JRA worked hand-in-hand with Retail Design
Collaborative to provide complete planning and
design for the Reds Team Shop.
Cincinnati Reds Fan Zone
Cincinnati Reds fans can step into a batter’s shoes,
wrap their fingers around a killer pitch and more at
the Great American Ball Park’s interactive plaza. This
zone is designed to get visitors into the action before,
after and even during the game.
Activities appeal to all ages and run the gamut from
low-tech to high-tech. Computerized interactives
provide a virtual environment for batting and pitching.
A vertical leap lets fans test their pop-fly catching
abilities. Visitors can time themselves as they run the
regulation 90 feet between bases, and they can try
out the grips used to execute a variety of pitches.
The littlest fans can mix and match their favorite Reds
players, putting a catcher’s head on a pitcher’s body.
JRA provided conceptual through detail design for the
Reds Fan Zone.
Green Bay Packers Hall of Fame
Lambeau Field • Green Bay, Wisconsin
The five-story Lambeau Field Atrium transforms
Green Bay’s historic stadium into a 365-day-ayear destination with conference/banquet space,
a themed restaurant, a food court, themed retail,
exhibition spaces and the centerpiece Hall of Fame.
The 25,000-square-foot Hall does more than simply
enshrine the team’s best players and coaches. The
facility celebrates all facets of the Green Bay Packers
franchise as well as the game of football. Attractions
include a multimedia timeline, the Weather Theater,
Ice Bowl diorama, trivia challenge game, a recreated locker room and a re-creation of Vince
Lombardi’s office. The Hall of Fame’s inner sanctum
features a multimedia show celebrating great
moments in Packer history as well as a display of the
franchise’s three Super Bowl trophies, a database
containing information about every Packer ever to
play, and, of course, an exhibit dedicated to the 126
enshrined Packers.
In addition to designing the Green Bay Packers Hall of Fame, JRA assisted the
team in planning components of other major guest areas within the Lambeau
redevelopment, including exterior plaza areas, food service venues and a games
area to ensure consistent thematic treatments, efficient guest flow patterns, optimal
revenue generation and an overall integrated guest experience. JRA also designed
and produced a number of interactive experiences for the museum and its
surrounding area. Adults can test their football skills in the Interactive Game Zone
while children and families play and learn in an area themed to resemble a training
camp.
TXU Concourse
A m e r i c a n A i r l i n e s A r e n a • D a l l a s , Te x a s
Home to the Dallas Mavericks, Dallas Stars and
a variety of other entertainment events each year,
the American Airlines Arena has been heralded
as one of the country’s most innovative new sports
facilities. As one of the arena’s main sponsors, TXU
Energy Services wanted to reach out to the facility’s
diverse audience and provide them with a fun and
memorable experience that conveyed the Texas-based
company’s history, mission and services.
Working with the client’s in-house team, JRA designed
and produced a series of themed environments,
graphic elements and interactives to help TXU
Energy Services use its sponsor concourse to its best
advantage. By combining basic corporate messaging
with sports fundamentals and team trivia, the area’s
interactives and environments were designed to
appeal to fans on a variety of levels. The result is an
exciting sponsorship zone that has become a facility
favorite.
DAYTONA USA
Daytona Beach, Florida
In conjunction with Exline Design Services of
The center is now operated as a private event center
Newport Beach, California, JRA provided overall
and is the "front door" to the numerous racing events
planning and design for this 50,000-square-foot visitor held at DAYTONA USA each year.
center located on property at DAYTONA USA.
Thunder Road USA
The Georgia Racing Hall of Fame • Dawsonvill e, Georgia
JRA provided the overall creative direction for this 30,000-square-foot
facility which contains state-of-the-art interactive exhibits, immersive
theaters, motion simulators, one-of-a-kind artifacts, children’s play areas
and a variety of food and retail spaces.
Racing enthusiasts particularly enjoy the exhibits that allow them to test
their competitive driving skills. For example, “Thunder Challenge” pits six
fans against one another in a real-time NASCAR race, while “Thunder
Speedway” allows guests to race miniature radio-controlled cars around a
track — the largest of its kind in North America.
Thunder Road USA also houses the official Georgia Racing Hall of Fame.
Melbourne Cricket Ground
Melbourne, Australia
JRA worked with the legendary Melbourne Cricket Ground (MCG) on the ongoing
redevelopment of the historic facility.
JRA worked with the MCG’s overall project development team to define the
overall concept and aesthetic direction for the renovation of the stadium’s three
major grandstands. JRA’s specific areas of focus included initial concept
development for a variety of entertainment components, sponsorship zones,
interactive experiences, retail and food court areas. JRA also provided conceptual
design direction for the stadium’s entire redevelopment to ensure consistent
thematic treatments, efficient guest flow patterns, optimal revenue generation and an
overall integrated guest experience.
Columbus Blue Jackets’ Nationwide Arena
Columbus, Ohio
When developing their new Nationwide Arena, the NHL Columbus Blue Jackets’
overriding goal was to provide “world class, major league sports entertainment”
for their fans and corporate partners. Realizing that sports entertainment goes
beyond the competition on the ice, the team turned to JRA to develop
a series of fan-friendly interactives and corporate sponsorship zones.
JRA worked with the team, architect Ellerbe Becket and a variety of corporate
sponsors to create and produce a number of attractions that seamlessly blend fun,
education and corporate messaging. For example, an interactive sponsored by
a local bank discusses the importance of “saving” in both hockey and personal
finances. JRA provided complete planning, design and production
of each of the corporate sponsor zones within Nationwide Arena.
The Harness Racing Museum & Hall of Fame
G o s h e n , N e w Yo r k
JRA worked with a local architect to renovate the 75-year-old historic
building of The Harness Racing Museum & Hall of Fame. The museum
now houses more than 15,000 square feet of new exhibits including
history timelines, interactives, theaters, art galleries and halls of fame.
JRA’s services included master planning, exhibit design and the design of
all environmental signage and graphics.
University of Kentucky Basketball Museum
Lexington, Kentuck y
Working in collaboration with Lord Cultural Resources, JRA provided complete design
for the University of Kentucky Basketball Museum.
The UK Basketball Museum exposes visitors to more than just the rich history of
Wildcat basketball. Among other things, the exhibits explore: the effect of the ball’s
trajectory and spin on the outcome of a shot; the involvement of the muscular, skeletal
and nervous systems in a jump shot and the nutritional needs of the average athlete.
Other features of the museum include: a replica of Rupp Arena’s center court, complete
with figures of UK’s past hoops heroes; an All-American timeline that showcases UK’s
greatest basketball players and associated memorabilia; the Big Blue Diner, where
fans can listen to archived radio broadcasts; the Virtual Court and interactive audio/
video exhibits that feature the greatest UK games, players and coaches.
The Ohio State University’s Athletic Hall of Fame
Schottenstein Center • Columbus, Ohio
The Ohio State University’s Athletic Hall of Fame, coupled with super-graphics
and timelines in the arena’s main concourses, pays tribute to remarkable student
athletes from each of OSU’s varsity sports. Notable athletes that attended OSU
include: track legend Jesse Owens, golfer Jack Nicklaus, two-time Heisman
Trophy winner Archie Griffin and Olympian Stephanie Hightower. Together, the
Hall of Fame and graphics celebrate the “Tradition, People and Excellence” of
OSU athletics.
JRA’s responsibilities included theme development, conceptual, schematic and
detail design and project management. JRA also worked with Mills James
Productions of Columbus to develop interactive touch screen kiosks in the
concourses that allow fans to learn more about OSU athletics.
Michigan State University Athletics Hall of Fame
Michigan State University • East Lansing, Michigan
Appealing to a mix of recruits, students, alumni and fans, the
Michigan State University Athletics Hall of Fame was designed to
capture the mythical “Spartan Spirit” made famous at the school.
Located in the Student-Athlete Academic Center, the Hall of Fame
features 11 large wall murals of MSU giants — NFL Hall of Famer
Bubba Smith, NBA great Magic Johnson, baseball legend Kirk
Gibson and others. The Hall of Fame also includes a reader rail
filled with 63 signature moments since the school’s beginnings in
1855. Banners representing each of MSU’s 26 varsity sports and
frosted glass plaques round out the Hall of Fame. Theatrical lighting,
light boxes and its colorful design make the Hall of Fame the
nighttime jewel of the campus.
JRA provided conceptual, schematic, detail design and complete
project management services for the Hall of Fame.
NCAA Hall of Champions
Indianapolis, Indiana
Jack Rouse Associates teamed with the NCAA and RATIO Architects, Inc.
to re-invent the popular NCAA Hall of Champions museum, located within
Indianapolis, Indiana’s White River State Park. Closed in November 2007 due to
an electrical fire, the 30,000 square foot facility re-opened to the public in March
of 2009.
The renovated museum features vibrant graphics, one-of-a-kind memorabilia,
exciting media experiences and attractive displays along with a variety of
interactive kiosks that immerse guests within the rich history of the NCAA and its
23 championship sports.
Key Personnel
Keith James • CEO/Owner
Due to his diverse background, considerable
experience and practical approach, Keith
James has become one of the themed
entertainment industry’s most respected
leaders.
In November 2011, his distinguished career
was honored at annual IAAPA (International
Association of Amusement Parks and
Attractions) conference in
Orlando, where he was presented with
IAAPA’s 2011 Outstanding Service Award.
According to IAAPA, the award “is presented
in recognition of a member individual that
works to foster the spirit of goodwill, professionalism, and higher levels of
performance within the industry regionally, nationally, or internationally.
Keith’s entire professional career has been in themed entertainment, and his
passion for the industry is evident to all those who know him. Says Keith,
“I’ve been fortunate to have the chance to do something I love for over 35
years. In addition to being involved with some great projects, I’ve had
the chance to meet some wonderful people along the way.” His areas of
expertise include formal planning, project management, park operations,
show production and general management.
Graduating from the University of Cincinnati College Conservatory of Music
in 1974, Keith first teamed with Jack Rouse to found and develop Kings
Productions, the entertainment production and facility design division of
the Taft Broadcasting Company’s amusement park group. There he was
exposed to all of the disciplines involved in designing and constructing
a modern theme park. In 1979, he became Director of Planning and
Development for Canada’s Wonderland, Taft’s $120 million (Canadian)
theme park. He became the park’s Director of Operations in 1981, having
overall responsibility for all facets of day-to-day operations. In 1983, Keith
took the post of Vice President, Operations for the 1986 World’s Fair in
Vancouver, where he was responsible for the initial planning and staffing.
He then returned to Taft as Managing Director of Australia’s Wonderland
in Sydney. In 1987, Keith returned to the United States as Vice President,
Show Production at Universal Studios Florida. He was promoted in 1990 to
Senior Vice President, Planning and Development, taking responsibility for
the production side of the rides, shows and art departments for the state-ofthe-art park. Keith concluded his involvement with Universal in August 1991
and rejoined Jack in January 1992 at Jack Rouse Associates.
Since that time, Keith has managed JRA’s design and production work for
such clients as The LEGO Group; Warner Bros.; Universal Studios Florida;
Six Flags Theme Parks; Volkswagen’s Autostadt; Ocean Park, Hong Kong
and Ferrari World Abu Dhabi. Keith has also been instrumental in opening
new markets in India, the Pacific Rim and Eastern Europe.
Keith also takes a personal interest in the growth and direction of the
industry. He has been heavily involved with the Themed Entertainment
Association (TEA) since 1993 and served as President from 2000–2002.
As a member of the TEA’s board of directors, he helped form the European
Division of the organization and has been instrumental in establishing the
TEA as a leading force in the entertainment industry.
Keith recently served on IAAPA's Board of Directors, Space Allocation
committee, and Manufacturers & Suppliers and Nominating committees.
This experience, along with his extensive travel and work worldwide,
has given Keith a unique global perspective, which has strengthened his
reputation as a true industry leader
Key Personnel
Dan Schultz • Chief Operating Officer
With more than 28 years of operations and
diversified management experience in the
attraction industry, Dan Schultz perfectly
complements Jack Rouse Associates’
dynamic creative team. Dan served
as Director of Entertainment at both
Marineland and Paramount’s Kings Island;
Director of Operations at both Hanna
Barbera Land and Kings Productions and
Manager of Entertainment, Attractions,
Guest Services and Wild Animal Habitat
at Paramount’s Kings Island. Just prior
to joining JRA, he worked as Director of
Production for Paramount Parks.
Known for his practicality and pragmatic approach, Dan helps JRA
serve its growing list of clients in the theme park, museum and attraction
markets. His long tenure as a manager assists greatly with assignments
calling for master planning, operations consultation and large-scale
project management. Past projects include the MacArthur Memorial
in Norfolk, Virginia; Indiana Pacers’ Conseco Fieldhouse; the “Grand
View of the Yellow River,” a cultural theme park in Zhengzhou, China;
Volkswagen’s Autostadt in Wolfsburg, Germany; the Arab American
National Museum in Dearborn, Michigan and the Kern County Museum in
Bakersfield,
California. Most recently, his projects have included Kings Dominion’s
Happy Days Diner, along with Bubba Gump’s Shrimp Shack and the
WinterFest holiday event at Kings Island; the Milton J. Rubenstein Museum
of Science & Technology in Syracuse, New York and currently the Ferrari
World Abu Dhabi in Abu Dhabi, UAE.
In addition to his project consulting work, Dan provides management and
support for JRA’s overall creative efforts, personnel needs and marketing
strategies. He is responsible for the staff assignments and work schedules
for all of JRA’s projects.
Dan graduated from the University of Cincinnati College Conservatory of
Music with a Bachelor of Fine Arts in Broadcasting.
Key Personnel
Randy Vuksta • Creative Director
often be far apart.
With 20 years of experience in design and
planning, Randy Vuksta serves as Creative
Director for Jack Rouse Associates. In
this role, Randy is responsible for the
overall creative direction of the firm and
for mentoring the creative staff. Randy’s
background is in architecture, and he is
especially valuable in the early stages of
projects when the exhibits and attractions
must interface with the design of an
outside architect. This relationship requires
merging the “guest experience” with
the architect’s vision for the building or
structure. In the beginning, the two can
His peers recognize Randy as an excellent team leader. He is able to
effectively match others’ strengths with the current needs of a project.
Randy does this by listening to clients and using his experience to translate
their dreams into reality.
Randy recently served as the project director for the World of Coca-Cola,
a new experience that recently opened in Atlanta. With a 4D theater,
assorted galleries and exhibits, the attraction establishes a new standard
in corporate visitor centers. Randy also served as the project director for
Volkswagen’s Autostadt in Wolfsburg, Germany. Other recent projects
include the National Underground Railroad Freedom Center; the Green
Bay Packers Hall of Fame; Cincinnati Reds’ Hall of Fame and retail store
and long-term planning for Sentosa Island, Singapore. Randy’s past
work includes attractions for LEGOLAND® California, Kellogg’s Cereal
City USA, Hershey’s Chocolate World, and ZDF Medienpark in Mainz,
Germany.
Committed to a number of social issues, Randy led the JRA team that
won the national CANstruction competition at the American Institute of
Architects (AIA) convention. CANstruction is a design/build competition to
create structures built entirely with canned and packaged foods. The AIAsponsored event showcases the ingenuity of America’s design community
while benefiting the country’s less fortunate. All food items are donated to
Second Harvest Food Banks across the nation. JRA’s “TV Dinner” creation
was a giant-sized version of an old TV with a mechanized, knife-wielding
Julia Child.
Randy is a 1984 graduate of the University of Cincinnati College of
Design, Architecture, Art and Planning.
Key Personnel
Shawn McCoy • Vice President, Marketing
& Business Development
As Vice President of Marketing &
Business Development, Shawn McCoy is
responsible for introducing clients to Jack
Rouse Associates and ensuring that they
enjoy a smooth transition from the hiring
phase to working with the company’s
designers, writers and producers. Shawn
also takes an active role in projects,
participating from early brainstorming
meetings to opening day. At the same
time, he plays an integral role in fostering
positive working relationships between JRA
and its clients.
Shawn is very active in the museum community. He has written several
nationally published articles concerning the museum industry and
regularly speaks at conferences, seminars and other events. With his
established contacts, he is instrumental in assembling outside specialists
and vendors for large design projects.
Shawn has undergraduate degrees in both Marketing and Finance from
the University of Cincinnati. He also holds a Master’s degree in Marketing
from Xavier University. Before joining JRA, Shawn was in marketing and
management with Fifth Third Bank.
Linda Round • Marketing & Business
Development
Linda Round joined the JRA team in early
2008, bringing with her over 17 years
of experience in the attractions industry,
where she was primarily responsible for
the international marketing and sales
efforts of two major ride manufacturers.
During this time, the firms she represented
introduced several world record-breaking
rollercoasters and prototypical rides,
requiring trusting relationships with each
client throughout their development. Prior
to her work in the rides industry, Linda
gained valuable experience in both
operations and marketing during her employment tenures at both Kings
Island and The Beach Waterpark in Cincinnati, Ohio.
Linda’s relevant industry experience, global knowledge of the attractions
industry and understanding of business from both an operational and
supplier perspective serve her well in developing and maintaining healthy
relationships with JRA’s clients. Her own personal values relative to
how clients should be regarded also coincide with JRA’s philosophical
approach to business.
Linda has an undergraduate degree in Business Administration from
Bowling Green State University. Linda is also an active volunteer and has
chaired one of Cincinnati’s larger community festivals for the last seven
years.
Key Personnel
Chloe James Hausfeld • Executive Assistant
Ron Bunt • Vice President, Production
In her role as Executive Assistant, Chloe
James Hausfeld provides support for all
aspects of JRA’s operations, and in particular,
the Marketing Department.
With over 25 years of diversified experience
as a lighting designer, technical director and
project manager, Ron Bunt brings a wealth
of experience to his role as Vice President,
Production. Ron effectively combines a
practical business orientation with a unique
theatrical flair allowing him to successfully
undertake a wide variety of attraction and
cultural projects. In all cases, Ron’s work is
characterized by thoroughness and attention
to detail.
To support her marketing responsibilities,
Chloe travels extensively, attending the
industry trade shows around the world, as
well as participating in client meetings as
required.
Prior to joining the JRA Team in 2011, Chloe
was a student both at The University of
Memphis and the University of Cincinnati.
Her university focus was marketing, concentrating on sports. Chloe
then decided to become a teacher and graduated from the University of
Cincinnati with a Bachelors Degree in Special Education.
With her energy, organizational skills and keen attention to detail, Chloe is
a great asset to the JRA team.
Ron graduated from the University of
Cincinnati College Conservatory of Music
with a Bachelor of Fine Arts, concentrating on lighting design for musical
theater and opera. He worked as a technical director and lighting
designer for organizations as diverse as the Michigan Opera Theater,
Paramount’s Kings Island and Shell Oil Company. In 1980, he joined
Smithall Electronics Inc. as a project manager. For the next ten years, Ron
worked on projects around the world for clients including Norwegian Cruise
Lines, Premier Cruise Lines, Holland America Lines, Royal Viking Lines and
Commodore Cruise Lines.
Ron joined Jack Rouse Associates in 1990 as resident technical director
and project manager. Since then, he has played a key role in managing
projects such as the Cincinnati Reds Hall of Fame and Museum; The
National Underground Railroad Freedom Center; the National Park Service
Washington Monument Interpretive Center; the Intel Theater at America’s
Smithsonian; and the Heartsong Theater at Dollywood theme park in Pigeon
Forge, Tennessee. His recent projects include serving as project manager for
the NEW World of Coca-Cola in Atlanta, Georgia and Ripley’s Believe It Or
Not! in London.
Ron led JRA’s project management efforts for the development of the Ferrari
World Abu Dhabi theme park, which opened in late 2011, and he recently
worked on Sochi Park in Sochi, Russia.

JRA Entertainment Portfolio 2016

Transcription

Similar documents

PIONEERS AND DRIFTERS, COWBOYS AND INDIANS

Memberships from Coast to Coast and Everywhere In Between

Saturday, June 16th 2:00 to 5:00 pm Tickets: $15

Let`s Create a NATIONAL SUPPORT MUSEUM

Lucy Raven - School of Art

Paintbrush Ball Invitation - Museum of Art and Archaeology

China 2006 July 7 - 18 Beijing, Xi`an, Shanghai and Hong Kong

PDF Image - XII Manitoba Dragoons Museum

newsletter - Oxford County Museum School