Leboncoin.fr

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Leboncoin.fr
Leboncoin.fr
Number 1 in French
online classifieds
Olivier Aizac,
CEO Leboncoin.fr
Leboncoin.fr : what is this ?
2
What is Leboncoin.fr?
 A free generalist
classifieds website
 Blocket.se French little
sister launched in April
2006
 The #1 online player
39,5 % reach in French
internet population
More than 18 million ads
online
6 billion page views per
month
#1 position in Cars, Real
Estate and Goods
3
jan.12
des.11
nov.11
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sep.11
aug.11
jul.11
jun.11
mai.11
apr.11
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nov.10
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aug.10
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des.09
Leboncoin.fr
nov.09
okt.09
sep.09
aug.09
jul.09
jun.09
mai.09
apr.09
mar.09
feb.09
Leboncoin.fr is the biggest market
place in France
Page Views per Month, Google Ad Planner
7 000 000 000
eBay.fr
6 000 000 000
5 000 000 000
4 000 000 000
3 000 000 000
2 000 000 000
1 000 000 000
0
4
The clear #1 player in cars
Number of cars in the database – Autobiz, Dec 2011
812 981
66 900
57 823
38 887
25 170
OuestFrance
automobile
Topannonces
87 658
321auto
89 163
ParuVendu
93 003
Argus
97 993
announcesjaunes
98 155
AutoScout24
Autoreflex
Le Centrale-Caradisiac
102 217
ebay PA
271 768
Leboncoin*
900 000
800 000
700 000
600 000
500 000
400 000
300 000
200 000
100 000
-
5
Steady growth over 6 years
UIP / day – monthly average
4 000 000
3 469 000
3 500 000
3 000 000
2 756 000
CAGR
116%
2 500 000
1 979 000
2 000 000
1 500 000
1 188 000
1 000 000
368 000
500 000
73 000
0
12/2006
12/2007
12/2008
12/2009
12/2010
12/2011
6
Leboncoin.fr is in the top 5
websites in France
Google DoubleClick Adplanner – January 2012
facebook.com
orange.fr
39 000 000 000
10 000 000 000
live.com
6 400 000 000
leboncoin.fr
6 400 000 000
youtube.com
3 600 000 000
sfr.fr
1 700 000 000
msn.com
1 300 000 000
yahoo.com
1 300 000 000
free.fr
1 200 000 000
pole-emploi.fr
1 100 000 000
7
One of Schibsted’s most important
growth drivers
76%
100 %
80
80 %
70 %
61 %
Million EUR
revenue
growth Y/Y in
2011
100
60
60 %
47 %
40
40 %
20
20 %
0
0%
2009
Revenue
2010
2011
EBITDA margin
8
Most recognised brand for online
classifieds in France
Top of Mind
Unaided
Leboncoin.fr
1,6 %
Paruvendu
2,2 %
85,8 %
45,0 %
21,4 %
Priceminister
83,4 %
8,4 %
64,0 %
7,0 %
78,2 %
3,6 %
Topannonces
0,4 %
4,4 %
0,0 %
Annoncesjaunes
Logicimmo
59,2 %
40,0 %
Ebay
Vivastreet
Aided
0,2 %
0,2 %
51,2 %
29,2 %
29,6 %
25,2 %
Olx
Segloger
5,4 %
32,8 %
9
High media awareness : More than
2000 press clippings in 2011
10
The 2nd most searched word on
google.fr
11
How did we get
here?
A true child of the Schibsted
roll out strategy
 Launched in April 2006
 French little sister of
Blocket.se
 50/50 Joint Venture
 Between Schibsted and Spir
Communication
 Schibsted acquired Spir’s
shares in November 2010
 Valuing the company at EUR
400 million (100% basis)
13
Why do 14 million French spend
their spare time on leboncoin?
 12 years of experience
 Simple
 A millennium in Internet
history
 Easy
 Immediate result in a single
click
 Proximity
 Search is done by region on
a map, everybody knows
where he lives
 Placing an ad only takes a
few minutes. No subscription,
few criteria, no payment
 Quality
 Ads are checked and
validated before going live.
No duplicate ads, no Nigerian
letters, no forbidden content.
 Visibility
 Navigation is more window
shopping than search
14
A long-term business model
 A real focus on user experience
 Online classifieds is a
competitive market
 Agile and pragmatic business
models
 Adapt to the competition and
environment
 Technical competence and
autonomy
 The site is constantly tuned to
market needs
 Entrepreneurial spirit
From a start-up to full-service
company
 Focus on product teams
over the first years
12/2012
145
 Build up local sales
team and F&A
 In-source national sales
team and strengthen all
departments
12/2011
88
12/2010
41heads
Focus on diversifying revenues
Local
advertising
Partnerships
Insertion
fees
B2C
services
National
advertising
B2B services
Business is growing through many revenues lines
Mobile – a fast rolling train
 iPhone app launched in
December 2011
 Already 1,3 million
downloads
 Developments on Android
is next step
 Clear direction to improve
user experience and
simplicity of use
 Clear target:
 Get same position on
mobile as on the web

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