Vikatan 2x

Vikatan 2x
Overview
• Growing Tamil Magazine Landscape
• Engaging via Extended Platforms
– At home
– At work
• Connecting via Extended Platforms
– with Readers
– With Clients
New Additions
Nature of change
• Foray into the niches
• Digital Ready
• Going Pay
Engaging
Via
Extended
platforms
Charity begins @ home
6
Charity begins @ home
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Listen… & engage
8
Connecting
Via
Extended
Platforms
Reaching out
door to door
D e v ic e t o d e v i ce
10
Workshops & seminars
Investor Awareness Seminar
Organic Farming Workshops
11
Workshops & seminars
Cultivating young & new readers
Offering Professional Advice
& Services
12
Customized Brand Solutions
Advertorials (Print and Digital)
Geo Targeted - Sampling
and Invitations
Production Led innovations
13
Customized activations
Events Integrated with
Magazine
Social media
Digital
SMS
On ground promotions
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Sakthi vikatan –
vilakku poojai
15
Nanayam vikatan –
investors meet
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Aval vikatan –
Jolly day
3/3/2015
Our learnings
• Throw challenges to the teams
• Receive feedback - any form, anywhere
• Digital is inevitable, but reaching out in real
world is equally important
• Develop your brand presence and integrate to
provide solutions
3/3/2015
Thank you
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