Portfolio tidningar
Transcription
Portfolio tidningar
Tidningar/broschyrer Sid Sid Sid Sid Sid Sid Sid Sid Sid Sid Sid Sid Sid 1 2 3 4 5 7 8 9 10 11 12 12 13 Strömberg: iBit SL: SLdirekt Special SL: prenumerationsfolder SL: Konsten i tunnelbanan Nordic Financial Systems: ”the Hub”, företagstidning Reklambyrån t-a-n-k: företagspresentation Ångpanneföreningen: PX-Control, produktfolder Raster: nyheter om grafiska branschen LRF: Svenskt Sigill, miljöcertifierat jordbruk, presentationsbroschyr Svenska Målareförbundet: informationstidning Svenska Målareförbundet: rekryteringsbroschyr Telia Mobitel: konstbok WM-data Caran: presentationsfolder Jonas Sahlström Art Director [email protected] www.sahlstrom.se 0732-55 61 46 08-714 53 81 Folkungagatan 86 A 116 22 Stockholm Strömberg Broschyr 16 sidor: tjänsten iBit Lite smått revolutionerande En webblänk. Det är vad som krävs för att du ska revolutionera din tillvaro – och erbjuda ditt företags intressenter bättre tillgänglighet till information. För tio år sedan revolutionerade Strömberg hanteringen av utskick till de nuvarande investerarna genom Aktieägartjänst. Nu tar vi ett logiskt steg framåt och utökar Aktieägartjänst med en mängd nya funktioner för att göra livet lättare för dig. Vi kallar det iBit – Interaktiv Beställnings- och Investerartjänst. iBit är webbplatsen där du enkelt och effektivt hanterar det rutinartade IR-arbetet. Det är också en automatiserad beställningsfunktion för ditt företags aktieägare och intressenter som innebär bättre informationsutbud för dem – men lägre kostnader och bättre kontroll för dig. Om iBit är lika revolutionerande som Aktieägartjänst lämnar vi upp till dig att bedöma. En sak är vi dock säkra på: iBit spar både tid och pengar åt dig. Hej! Vi vill bara berätta om en IR-tjänst som effektiviserar ditt jobb, sänker dina kostnader och ökar din informationstillgänglighet. iBit-broschyr.indd 2 04-11-21 22.26.54 iBit-broschyr.indd 3 04-11-21 22.27.48 Intresserad? Beställare Interaktiv beställning av tryckta och elektroniska dokument Beställning av tryckta dokument via telefon och e-post Kundtjänst Ändra adressuppgifter Beställa nyheter via e-post Beställa nyheter via SMS Vi har utvecklat iBit för att kunna erbjuda dig en heltäckande service för både aktieägare och andra intressenter. Vi har också skapat iBit för att du ska kunna ägna dig åt din kärnkompetens medan vi ägnar oss åt vår – att hantera och distribuera information bättre och billigare än vad ditt företag kan. Det tjänar båda parter på. Har den här presentationen gjort dig nyfiken på att veta mer om iBit? Kontakta då oss för en personlig demonstration där vi visar vad iBit rent konkret kan göra för dig och ditt företag, och hur den fungerar iBit-broschyr.indd 1 tillsammans med andra tjänster du kanske redan utnyttjar hos oss. Boka tid med Helena Kjellström på telefon 08-449 88 02, [email protected], eller med Jan Bäckman, telefon 08-449 88 09, [email protected]. Vi hoppas att du vill utnyttja vår kärnkompetens för att göra livet enklare, billigare och bättre för dig och dina intressenter. Välkommen! iBit Aktieägartjänst X X X X X X X Företag Massutskick till aktieägare Urval av aktieägare som vill ha ekonomisk information Administrera interaktivt beställningsformulär Lagersaldo av trycksaker Sätta utskicksstopp för efterbeställningar Administrera förbeställningar internt Administrera utskickslistor till intressenter Skapa utskick för brev Skapa utskick för e-post Skapa utskick för SMS Administrera och skapa pressutskick Pressutskick direkt till TT Pressbildbank Pressbevakning Enkätundersökningar av beställare Automatisk beställarstatistik Print on demand 04-11-21 22.26.35 X X X X X X X X X X X X X X X X X X (X)* (X)* (X)* (X)* X ** Vissa typer av utskick genom manuell hantering. Strömberg erbjuder bl.a. tjänsten iBit: digital distribution av trycksaker. iBit-broschyr.indd 14 04-11-21 22.29.40 iBit-broschyr.indd 15 04-11-21 22.30.48 SL SL Direkt special Under en längre tid producerade jag SLs tidning ”SL direkt special”. Den distribuerades kvartalsvis i Metro i Stockholms tunnelbana. Med tanke på den breda målgruppen var det viktigt att tidningen var lättläst och tydlig i sin utformning. SL Prenumerationsfoldrar SL Broschyr som ger en vägledning om konsten i Stockholms tunnelbana. Framställdes också på engelska. Total upplaga 800.000 ex. 32 sidor, A5. Konstbroshyr Nordic Financial Systems, NFS the Comment from the CEO Welcome to the first edition of ‘the Hub’ the newsletter from Nordic Financial Systems (NFS). NFS is the provider of guaranteed support services and specialised systems and business consultancy to treasuries worldwide, and like ‘the Hub’ we are the focal point of information exchange for our customers and partners. In this edition we introduce you to NFS and give you an insight into our business philosophy, how we are changing, and some examples of the latest developments with our clients. NFS’ mission is to support and develop treasury operations and our objective is to be the best provider of systems and business process consultancy in the world. NFS was founded in 1995 on the belief that there was a need for an independent expert supplier on systems’ implementation, integration and support for corporate treasuries and asset managers. Having spent the last eight years supplying the technical and business expertise our clients need to enable their businesses to succeed, we believe that this need is stronger now than ever. NFS continues to expand and develop and this newsletter is an indication of that growth. We are now supporting clients all over the globe and have offices across Europe and Singapore. Within a few years we are on target to be fully established in the United States, achieving our vision of developing bases in all three financial time zones of the world. NFS is on its way to becoming the local supplier that offers global support and development for treasuries. In this issue you will find an article on recent trends in IT strategy and a case study on Citrix, the advanced distribution tool that improves the flexibility of working in a technical environement. There is also a Q&A plus a case study on NFS’ Treasury Support Center™, the function for treasury operations that provides guaranteed IT management and business operations support for multinationals and their subsidiaries. We hope you find this first edition of ‘the Hub’ interesting and useful. If you would like to receive future copies of the newsletter feel free to contact us at [email protected]. In the meantime, if you would like to know more about NFS, visit our website at: www.treasurysupport.com Hub NFS internal NFS – Newsletter Spring 2003 HR: Developing Competence At NFS each employee is a vital link in the chain – each team member’s continual career development and commitment to the company ethos are essential for the chain to remain intact and for our business to prosper… FOR CONSULTANCIES LIKE NFS, recruiting the right people is the key to a successful business. NFS’ customers demand a very high level of expertise and professionalism and it is the NFS people providing it. Although education and background are important, finding candidates with the right attitude, commitment and work ethic is essential. To ensure continual career development and intellectual stimulation, NFS has instilled a progressive and structured competence development programme. GLOBAL SURVEY: SSCs and Treasury Alternatives AS TREASURY OPERATIONS continue to develop globally and their needs become more demanding, there are only a few treasuries in the world that possess the level of resources needed to maintain all the areas of their operations internally. The areas for which this is most commonly the case are information technology and business administration. Many different solutions have arisen to cater to these needs and in response to this growing market, Nordic Financial Systems is conducting a global survey on shared service centers (SSC) and the treasury alternatives available to treasurers today. Findings from this survey will be presented at Trema World Forum in Monaco on 45th June 2003. They will thereafter be presented at different venues around the globe and will be available for free on the NFS website www.treasurysupport.com. The three most significant solutions the report will be examining are centralisation, outsourcing and shared service centers. The report will discuss how some treasuries are transforming to cost centers with decreasing levels of proprietary trading. The report will also focus on the principle drivers behind centralised treasury and the factors that can affect a treasury’s location. Outsourcing as an alternative to centralised treasury will be another solution discussed in the report. The report will discuss the concerns surrounding outsourcing and the perception that complete outsourcing is not refined enough to work seamlessly within a corporations integrated framework. Finally, the report will look extensively into the growth of shared service centers, used for group accounting, collections, disbursements and payments. The principal drivers behind the growing move towards SSC such as cost efficiency, higher control, improved competence and uniformity will also be discussed. The report will examine how the increased demands for corporate governance are pressing for uniform and transparent financial and administrative processes and how the SSC looks set to streamline legal organisation, routines, processes, and agreements. In this seminal study, Nordic Financial Systems will present an in depth discussion of these three solutions as well as ideas on how to benefit from the growing synergies between treasuries around the world. If you want to receive the final study please send an email to [email protected]. Inside this issue: – Global Survey: SSCs and Treasury Alternatives – HR: Developing Competence – Adjusting to Improve Client Communications Magnus Lind CEO, Nordic Financial Systems the Hub, företagstidning – Support Business Growth: Developing an IT strategy to support the demands of the business – Electrolux – Using Citrix for Global Outreach – Treasury Support Center™: Q&A – SEB Improves Client Trading Process with NFS e-Deal Router – Ringing its Way to the Top: Ericsson Discovers Competitive Advantage with TSC – Breaking the Ice: NFS Hosts its First Industry Workshop Hiring the Best Through a series of interviews and tests, we carefully assess each candidate for a position to ascertain whether they have the the Hub Nordic Financial Systems kundtidning. Skapades samtidigt som jag producerade NFS’ nya grafiska profil. Layouten var problematisk då textmängden var stor och sidantalet p.g.a tekniska förutsättningar inte kunde hållas högre än åtta. Fun, Fairness & Integrity There is a very special spirit at NFS that all of our employees share. We’ve established some fundamental guidelines for working at NFS to ensure this spirit flourishes. Firstly, we want work to be fun – we want to enjoy both learning and performing. Secondly, we want our consultants to always be fair – trust themselves and always act in the best interest of our clients, our team and our partners. Lastly, we want our consultants to always show integrity – respecting clients, colleagues and partners. NFS believes in its people, their ability and their professional approach to client relations. The NFS spirit has been fundamental to our success thus far and will continue to set us apart as we grow going forward. An inpenetratable chain – the NFS team is reliable, complete and continually working harder to deliver ever increasing value contribution to our customers. Adjusting to Improve Client Communications Customer relationship management is one of the most important and challenging aspects of consultancy. There is a delicate balance that must be maintained between providing an invaluable resource to the customer, yet isolating the customer from the complex operations you’ve been hired to manage. added services, we have realigned our communication process to create new development forums. The new forums allow NFS to deliver strategic efficent dialogue and services through: PREVIOUSLY, BECAUSE WE REALISED that our customers’ time is precious, we tried to limit the amount of contact we had with them over the course of the day. We provided a constant resource when our consultancy was required and worked to isolate our customer from the challenges we face in managing their IT and business processes. In practise this has been effective, but as more and more customers want to discuss terms, project work and NFS’ extensive services, the account management function has had to adjust to ensure the higher level discussions continue to transpire. Customers see value in having an interface to quickly secure offers, services and negotiations, but they also want to have higher-level development discussions about market dynamics, new technologies, trends and strategy. With this in mind and with the backing of a client group that continues to assist NFS in providing value Development Meetings: These are bi-annual (or quarterly in some cases) client information exchanges. NFS’ most experienced employees will participate in a challenging meeting with clients – discussing emerging demands and market trends, creating development plans, and sharing critical treasury and technology knowledge. seamlessly integrate the solution into their own environments. Client Workshops: These are bi-annual client workshops. Groups of clients with similar needs discuss treasury strategy and technologies based on an agenda created by them and moderated by NFS. The workshops will identify specific group demands where solutions can be developed by NFS and shared between different companies with customisations locally to NFS Focus Groups: As some discussions may require further development to reach core requirements, focus groups will be created with customers to facilitate phone conferences (or meetings if time permits) on single subjects to advance development and meet dynamic user requirements. NFS’ customers want to push the pace of development, hold stride with new and emerging technologies and benefit from information exchanges with the experts and their peers facing similar challenges. Our new approach through account management will extend this development environment – lending competitive advantage by creating an open forum for discussion, debate, and ultimately optimal operational environments. Treasury Support Center™ 1. What is Nordic Financial Systems’ Treasury Support Center™ (TSC)? Nordic Financial Systems’ TSC is the world’s first dedicated support center for treasuries, providing comprehensive business, operational and IT support. TSC enables treasurers to focus their energies on strategically driving the business forward, safe in the knowledge that TSC is managing the IT and business processes in line with overall group objectives. TSC is an independent advisor and a trusted partner – working with treasurers to leverage proprietary system functionality, take advantage of the latest solutions on the market and provide a stable, operationally efficient systems environment. TSC provides guaranteed support – both development and operational – extending highly specialised treasury knowledge, a familiarity with proprietary systems environments and awareness of the most advanced solutions on the market. TSC offers an affordable solution for treasurers who need IT management and business process support – delivering optimal efficiency, a stable technology environment and critical strategic advantage. 3. What benefits does TSC extend to treasurers? • Access to the best treasury technology and operations experts in the world 2. Why was Treasury Support Center™ created? TSC was developed to cater for the growing demands of treasurers to support their systems environment more efficiently. With the treasuries needing to solely focus on their own daily business activities, much time was being spent trying to find and retain technical/financial competence in-house to manage the IT operations. The competence pool internally was not available and with employee knowledge in this area constantly ‘on the move’, many felt that the wheel was continuously being re-invented. One of many aims has been reached. TSC offers the competence required and guarantees the highest level of support enabling the treasurer to concentrate on their core business and not be dependant on single individuals for knowledge. 5. How do TSC consultants address gaps in existing treasury operations? TSC extends a platform for developing treasury operations according to business needs and gaps in current market offerings. For the treasury resources, TSC acts as an independent advisor, informing how to best develop and create the most suitable business and system environment for the treasury’s core operations. industry’s most experienced treasury systems consultants. TSC is offered as a scalable service, which means the treasurer can choose the level of support necessary to meet his needs. TSC enables treasurers to achieve a predictable cost horizon together with state-of-the art operations. • Trouble free support for all treasury activities • A single point of communication for all technology and business challenges 7. What types of organisations are using TSC? Multinational corporations and asset manages can all benefit from TSC – due to its scalability in terms of size, capabilities and of course price. TSC can offer the same level of support for both large and smaller oranisations to ensure the systems environment is managed as optimally as possible. • An optimised systems environment • Rapid response times for all support requests • Tailormade services • An expert service to assist in positioning the corporate treasury as a benchmark • The ability to focus on core business and maximise return on system and business process investment 8. Where can I find out more information about whether TSC is right for my business? To find out more about Treasury Support Center™ please contact Ms Kjerstin Hande at Nordic Financial Systems on [email protected]. 4. When are TSC consultants available? Twenty-four hours a day. A comprehensive Internet-based system, www.treasurysupport.com, offers TSC customers a single portal for round the clock access to TSC domain expertise, experience and technology know-how. 6. What type of agreement will I have to engage in with Nordic Financial Systems? A service level agreement ensures the treasurer has twenty-four hour access to the the Hub – Spring 2003 the Hub – Spring 2003 NFS case study Ringing its Way to the Top Support Business Growth Ericsson Discovers Competitive Advantage Through TSC IT Competence Magnus Hacker Ericsson, the world’s largest supplier of mobile systems, recently took the strategic decision to adopt Treasury Support Center™ (TSC) to manage its risk management system’s support at Ericsson Treasury. NFS has been providing consultancy to Ericsson Treasury since 1999 and the recent adoption of TSC is confirmation that the partnership has been entirely successful in achieving the agreed goals. As Ericsson Treasury continues to enhance its treasury operations, TSC will manage the Risk system’s processes and support, enabling Ericsson Treasury to focus on core activities and business development. AS THE ROLE of the internal bank continues to expand to incorporate new roles and responsibilities, internal resources are stretched dangerously thin. As the competence required to effectively manage IT and business processes continues to increase, corporate treasuries are faced with a significant resource gap. Bridging this gap with internal qualified, specialist staff is often a formidable task and proves a poor business case. Subsequently, many of the world’s most advanced and proactive treasuries are exploring IT and system process support solutions. Ericsson Treasury, managing a highly sophisticated treasury operation, faced this critical resource challenge prior to adopting NFS’ TSC. TSC immediately assumed responsibility for the support of Ericsson Treasury’s treasury and risk management system, enabling the Treasury to focus on core treasury operations. Tomas Lourié, Manager Business Solutions/Middle Office, Ericsson Treasury, comments, “We could not maintain the competence inhouse to manage both the IT of the treasury operations together with the business development and we found it difficult to find and retain these specialised resources. With TSC we can build on the competence pool and share experiences and costs with other NFS clients.” A Trusted Partner TSC provides the first line of support for Ericsson Treasury’s core system, applying its domain expertise and experience to the treasury’s IT and system process challenges. The NFS resources provide 24-hour support – working closely with Ericsson Treasury to ensure its risk systems environment matches the treasury’s overall objectives and strategy. Adopting TSC enabled Ericsson Treasury to involve NFS in more of the daily operations of the treasury support. Fredrik Wikner, Managing Director Ericsson Treasury Services AB, comments “predominately this means that my people can focus on core activities while NFS is responsible for making sure the risk system runs smoothly”. With a new structure in place and the lines of responsibility clearly drawn, Ericsson Treasury and NFS are forging ahead with a remarkably sophisticated IT structure. NFS supports Ericsson Treasury’s TMS on all IT levels – functionality, technical structure, interfaces, etc. TSC has gradually acquired more responsibilities and as the partnership develops, TSC will continue to expand its role. A web-based issue handling system ensures consistent communication and reporting between TSC and Ericsson Treasury, and stores the information related to any queries or problems. Ericsson Treasury has access to the system twenty-four hours a day to report problems and trace problem solving activities. The Road Ahead Going forward, Ericsson Treasury will continue to benefit from having a single point of communication, an independent advisor and a trusted partner. Tomas Lourié comments, “TSC is an excellent resource for us. NFS people have the right balance of technical expertise and treasury knowledge. It is a partnership that has been very effective for us and one that we look to maintain well into the future.” Magnus Hacker, Senior Technical Consultant, NFS, examines why, as a means of achieving the treasury’s objectives, it is essential to develop an IT strategy to support the demands and the growth of the business, and how this can be achieved. THE TREASURY’S SYSTEM platform forms the backbone of its operations and includes several hardware and software components, which are either company-wide standard or treasury specific. The platform is developed in line with the treasury’s IT strategy in accordance with modern methodologies and designed, implemented and managed to enable a harmonious and flexible environment with the necessary level of security and availability. The treasury IT strategy is a documented vision of how information technology will be strategically managed in an organisation. A strategy is a means of measuring the effectiveness of plans, visions and targets. It is also key for cost control and a foundation for investment and organisational decision-making. The strategy enables an organisation to create a clear structure and is a means of internal and external communications. Basically it serves as a framework to capitalise on previous investments as well as to facilitate necessary developments, i.e. IAS 39 and to enable cost control. The Overall Picture The treasury’s strategy and targets usually aim to satisfy Group management expectations of having flexible, reliable and low cost funding, financial risk control and efficient processing with minimised operational risk. From these targets the goals for the supporting organisation and systems platform can be derived and defined to achieve synergies and higher process efficiency (including STP). The treasury then benefits from economies of scale, reduced vulnerability by decreasing the dependence on key personnel and higher availability and performance. Developing the Building Blocks to Define the Strategy The IT strategy is developed using five principal building blocks: 1. Business Requirements 2. System Platform 3. Components 4. IT Organisation 5. Support Organisation Mapping the Business Requirements Mapping of the present set-up, expectations and demands is essential. Not only those within the treasury but also those units with business interfaces to the treasury, for example, subsidiaries and corporate units. Often it is also advisable to make use of ‘know-how’ from outside the group, from banks and other information providers on possible solutions. A clear overview of the present set-up will also prove helpful when deciding how to implement the new platform. System Platform Alternatives Once you have determined what the business requirements are, it is then necessary to develop a system platform or infra structural solution, which will best achieve these requirements. Questions to ask include: What alternatives are available? What is the Group’s IT policy on system platforms? What factors will influence the choice? Figure 1. The Treasury IT Strategy is derived from the overall group strategy and targets and is divided into five building blocks. There are a number of factors that will determine the final decision. The geographical location of the treasury will determine the required IT capabilities as will the financial markets that need to be covered. How the organisation is set-up, both legally and with regard to the decision making hierarchy, will also influence the end solution. It is essential to bear in mind any specific reporting requirements when making a decision. Internal reporting issues and statutory demands should be considered, for example, compliance with IAS 39 / FAS 133. Other influencing factors include: application types, the group technical infrastructure and overall integration requirements and the business and technical support alternatives available. To determine the platform alternatives demands high technical skills and a thorough understanding of the trends in both the IT and financial areas. The new platform should be sustainable and scalable in order to cater for future changes in the treasury business operations and technological progress. Choosing Components Components are the treasury management system(s), the information system(s) and other applications, as well as network solutions, workstations, middleware, data- Group Strategy and Targets Treasury Strategy and Targets Treasury Operations Treasury Operations Business Processes and Organisation Legislation Business Requirement Treasury IT Strategy System Platform Components IT Organisation Group IT-strategy Support Organisation Continues the Hub – Spring 2003 the Hub – Spring 2003 education, background and attitude that is right for our team. We look for individuals with very strong client relationship skills – focused on delivering quality services to meet specialised client needs. At NFS, new employees undergo an introductory period lasting six months. In this time they supplement their skills with specialised training, work closely with a mentor to absorb the NFS ethos and enter the role they have been hired to fill. Following the initial period, our consultants are continually assessed and required to attend several training sessions throughout the year. The projects these consultants work on also form a part of the competence development programme. Since NFS is focused exclusively on the treasury market, all of our consultants receive a deep competence in financial operations. NFS people, therefore, have a solid understanding of the business and technical aspects of the treasury function. ➣ the Hub – Spring 2003 Gazette Månadstidning Gazette I början av 90-talet skapade jag tillsammans med Sten Hedman, Richard Flinck och Anders Norman månadstidningen Gazette, en av Sveriges första helt digitala desktopproducerade tidningar. Tidningen blev även tämligen känd under en tid på grund av en i tidningen tryckt (framoch baksida) tusenlapp. Reklambyrån t-a-n-k Företagspresentation Ångpanneföreningen PX-Control Produkfolder Raster Nyhetstidning om den grafiska branschen Målet var att skapa en tidning med en mjukare och lite annorlunda framtoning än vad som var brukligt då inom den grafiska branschen. LRF: Svenskt Sigill. Miljöcertifierat jordbruk. Ur broschyren om Svenskt Sigill. Broschyren var från början tänkt att vara den första i en serie på tio böcker, men tyvärr blev det bara den här. Duplex: svart/grön och svart/brun, tjockt krämfärgat grängat papper, 16 sidor, 210 x 210 mm Presentationsbroschyr Svenska Målareförbundet Målareförbundet gav ut en halvårstidning, som med humoristisk layout och språkbruk skulle uppmärksamma på arbetsmiljörisker målningstekniker etc. Förutom utseende och produktion illustrerade jag också själv, något som numera sällan inträffar. Informationstidning Svenska Målareförbundet ”En för alla, alla för en”. Rekryteringsbroschyr för Svenska Målareförbundet. Vänder sig till ungdomar på målarlinjen i gymnasiet. A4, 16 sidor. Rekryteringsbroschyr Telia Mobitel Konstbok Exempelsidor ur boken. Konst & Kommunikation (Art & Communication) I detta projekt hade jag mer rollen av formgivare än AD. Men boken blev fin och får därför vara med. Vid invigningen av Telia Mobitels nya lokaler i Nacka Strand togs en presentbok fram som visade i urval de svenska konstnärer vars verk finns representerade i det nya huset. Projektet var egentligen i den storleksgraden att det inte platsar under ”mindre projekt”, eftersom vi var tvungna att åka land och rike runt för att träffa konstnärerna. Boken blev tvåspråkig (engelska och svenska). Boken sattes med Berling för att ytterligare framhäva det svenska ursprunget. 297 x 210, 16 sidor. WM-data Caran introduktion En teknikinformatör måste vara hemtam i två helt skilda miljöer; produktens utvecklingsmiljö och användarmiljö. Utmaningen är att få utgöra den bärande länken mellan konstruktören och användaren av produkten. Här ligger en del av förklaringen till att teknisk information kräver specialkompetens. Vetskapen om att bra teknisk information ofta är avgörande för hur produkten tas emot ger stöd och motivation. En teknikinformatör är av naturen nyfiken på kunder och användare och vill lära känna och förstå deras behov. Ett sätt är att lyfta fram användarens behov och förutsättningar redan från skisstadiet. Vi på Caran vill göra teknisk information tillgänglig, begriplig och användbar. För att lyckas tror vi att det krävs specifik kompetens när det gäller målgruppsanpassningar, tekniskt kunnande, förmåga att anpassa text och bild så att komplicerade sammanhang blir begripliga. Det är också viktigt att säkerställa att informationen fungerar i en kommande, ”skarp” miljö. Om du vill ge våra teknikinformatörer bäst förutsättningar ska du låta dem delta i projektet redan från start. Låta oss vara med och diskutera presumtiva kunder, skisser, prototyper och andra förutsättningar. Det ger oss specifik teknisk kunskap och kontakter för att kunna diskutera vidare med rätt del av projektet. Vi tillämpar egenutvecklade modeller både för projektledning och för framtagning av målgruppsanpassad information. Modellerna har vuxit fram ur mångårig erfarenhet från kundsamarbeten i projektform. De täcker därmed in alla faser inom respektive område, och säkerställer ett effektivt arbetssätt och kvalitet i det vi levererar. Presentationsbroschyr våra områden grafisk form översättning Vi förmedlar och förhöjer kundens grafiska profil vid framtagning av trycksaker, gränssnitt och förpackningar. Våra copywriters och art directors ser till att form och funktion harmonierar inbördes, allt efter typen av produkt. Vi säkerställer också att det visuella uttrycket ligger i linje med kundens övriga kommunikation. Sammantaget verkar detta i riktning mot en förstärkning av varumärket. Vi hanterar allt från den lilla produktionen som en mindre hemsida eller broschyr, till en total kommunikativ lösning inkluderande varumärkesplattform, grafisk profil, webbsidor, trycksaker, mässmonter etc. Vi erbjuder kvalitetsöversättningar från svenska till engelska och vice versa inom alla våra informationsområden. Vid större projekt, där översättningar till flera språk kan vara aktuellt, erbjuder vi även samordningstjänster och projektledning för själva översättningsarbetet. Detta gäller även marknadsspecifik lokalanpassning av mjukvara. För kunder med internationell verksamhet, som t ex Volvo och Saab Automobiles, finns ett återkommande behov att våra lösningar översätts till en mängd olika språk. Vi har därför inarbetade kontakter med större översättningsbyråer som har kunskap och kapacitet för denna typ av åtaganden. teknisk information Klarhet och stringens är våra ledstjärnor i allt informationsarbete. Väl avvägd information med avseende på mottagare, syfte och kontext borgar för effektiv kommunikation. Inte för mycket och inte för litet. Rätt ord med rätt innebörd i rätt mängd. Våra tjänster inom teknisk information omfattar bland annat teknisk dokumentation, monteringsanvisningar, processbeskrivningar, användarmanualer, utbildningsmaterial, samt service- och underhållsinformation. Förutom traditionell pappersbunden information erbjuder vi även andra presentationsformer, som t ex interaktiva lösningar. tillsammans Bäst resultat når vi under samverkan. Vi ser till att allt som hör till produkten fungerar tillsammans. Helhetssyn när det gäller utseende och känsla för produktens yttre är lika viktigt som ett relevant och konsekvent angreppssätt avseende beskrivningar, benämningar och begrepp. För oss ett logiskt sätt att arbeta. För kunden en garanti för att kunna säkra kvalitén totalt. Och när allt stämmer överens ökar chansen att nå ända fram. o Uppslag vi hjälper dig med den lilla obetydliga del som gör att din kund förstår nyttan av och kan använda din produkt För mer information kontakta: Stefan Wilhelmsson: [email protected] Erik Wallin: [email protected] Content supplement teknisk information, grafisk form och översättning Framsida Valdemar Noréns gata 3 417 55 Göteborg Tel: 031-76110 00 www.caran.se Baksida Swedenborg Center 461 52 Trollhättan Tel: 0520-475 500 www.caran.se Box 2028 151 02 Södertälje Tel: 08-4100 5100 www.caran.se Westmansgatan 47 582 16 Linköping Tel: 013-249 700 www.caran.se