International Licensing
Transcription
International Licensing
International Licensing 2010/2011 AXEL SPRINGER INTERNATIONAL LICENSING ■ ■ FOREWORDS3 WELCOME4 LICENSING BENEFITS 5 AXEL SPRINGER AG COMPANY KEY FACTS 8 NEWSPAPERS AND MAGAZINES IN GERMANY 10 INTERNET AND MOBILE PLATFORMS IN GERMANY 12 THE SUCCESS STORY OF BILD 14 INTERNATIONAL ACTIVITIES 16 ■ CAR MAGAZINES AUTO BILD LICENSED EDITIONS 20 AUTO BILD 22 AUTO BILD ONLINE 26 AUTO BILD ALLRAD 28 AUTO BILD SPORTSCARS 30 AUTO BILD KLASSIK 33 AUTO TESTS 34 AUTO BILD MOTORSPORT 35 EXPERIENCES OF LICENSE PARTNERS 36 ■ COMPUTER AND HOME ENTERTAINMENT MAGAZINES COMPUTER BILD LICENSED EDITIONS 40 COMPUTER BILD 42 COMPUTER BILD SPIELE 44 AUDIO VIDEO FOTO BILD 45 COMPUTER BILD ONLINE 46 EXPERIENCES OF LICENSE PARTNERS 47 ■ CONTACT 48 Axel Springer AG | 1 FOREWORDS DR. MATHIAS DÖPFNER CHAIRMAN AND CHIEF EXECUTIVE OFFICER, HEAD OF WELT-GROUP / REGIONAL NEWSPAPERS AND INTERNATIONAL DIVISIONS We have been successfully expanding our core business in Germany, raising its profitability, achieving outstanding market positions and again being able to generate record earnings within the last five years. Our strategy is to launch new print and online titles Europe wide and lead them into the profit zone with new ideas while also focussing on increasing our international and online activities. Therefore our strategy is based on two top priorities for the coming years: “Internationalization and Digitization”. DR. ANDREAS WIELE MEMBER OF THE BOARD, PRESIDENT BILD DIVISION AND MAGAZINES During the past five years our international license business has launched 34 licensed magazines – that’s more than one new title every two months. Altogether, we now publish 62 licensed editions in 36 countries worldwide and have become one of the fastest-growing license networks in the world. Our car magazine AUTO BILD already sells more than 7 million copies worldwide every month. It is now being published in 36 different editions and countries – making AUTO BILD the largest car magazine in the world. And COMPUTER BILD is established as Europe’s largest computer and infotainment magazine. We owe this success to the entrepreneurial spirit and publishing expertise of our more than 30 publishing partners worldwide. Axel Springer AG | 3 WELCOME LICENSING BENEFITS A great welcome from the Axel Springer licensing team! We would like to invite you to participate in the success of our worldwide well-established strong brands and license group! We are looking forward to getting in contact with you! Your licensing business can be based on these core assets: ■ Worldwide well-established strong brands ■ Success-proven magazine concepts ■ High-quality journalistic content (photo and text) ■ Our know-how from many years of publishing ■ Advertising relationship and network ■ Attractive financial conditions Christine Bender von Säbelkampf These can be your additional benefits: International Licensing ■ A wide range of transferable content Email: [email protected] ■ Easy transfer of the content via a state-of-the-art online media distribution platform Phone: +49 (0)30 – 2 59 17 96 11 ■ Editorial workshop to prepare for the launch ■ Pioneering in new media formats such as online, moving picture and mobile ■ Frequent contact between licensee and licensor ■ Fast response on all questions ■ Being part of an international network of recommended media enterprises ■ Annual international meetings to exchange experiences between all licensees and to work on joint projects ■ Additional business based on line extensions and a wide range of special editions And last but not least: ■ A brand family to feel comfortable with ■ The fun and enjoyment of working together 4 | Axel Springer AG Axel Springer AG | 5 AXEL SPRINGER AG AXEL SPRINGER AG KEY FACTS CORPORATE STRATEGY Established by the publisher of the same name in 1946, Axel Springer is now the largest newspaper publisher in Germany and the third-largest magazine publisher. It is also one of Europe’s leading media companies. Axel Springer’s strategic priorities are: market leadership in its German-language core business, as well as the internationalization and digitization of its core business. The objective: to be one of Europe’s leading multimedia corporations with an offering of print, online and television products that are all perfectly integrated. With over 230 newspapers and magazines and more than 80 online offerings, as well as its holdings in television and radio stations, Axel Springer is active in 36 countries. It has become very well established with mass market magazines and also many special interest magazines. Axel Springer, 1966 10,700 employees generated total revenues of 2,612m EUR and an EBITDA* of 333.7m EUR. Axel Springer has its head office in Berlin and further publishing offices in Hamburg and Schwabach (near Nuremberg). The company’s core business – newspapers, magazines and digital distribution channels – is supported by state-of-the-art printing works and efficient marketing organizations. Axel Springer headquarters Berlin COMPANY DIVISIONS Axel Springer creates and distributes high-quality information and entertainment in newspapers, magazines and digital distribution channels both in Germany and internationally. The broad portfolio encompasses successfully established multimedia brand families such as BILD and DIE WELT, as well as newspapers, magazines, and online offerings to suit a wide range of interests, plus investments in TV and radio companies. On the internet at www.axelspringer.com you can find further and detailed information. * Earnings before Interest, Taxes, Depreciations & Amortization 8 | Axel Springer AG ** All figures refer to the financial year 2009 Axel Springer AG | 9 NEWSPAPERS IN GERMANY MAGAZINES IN GERMANY Axel Springer is Germany’s biggest newspaper publisher, offering its readers newsstand papers, Sunday papers, and national and regional daily papers. In addition to the wide spectrum of newspapers, the company has its own facilities for publishing advertising journals in the metropolitan areas of Hamburg, Berlin and Dresden and holds participating interests in regional and local newspapers. Through its holdings in regional and local newspapers, Axel Springer is present in various regional markets Axel Springer publishes a wide range of magazines. They include TV and radio magazines, titles for women, business, computer and home electronics, sports and automobile titles, and also youth and music magazines. A large number of special interest titles complete the portfolio. ■ DIE WELT – launch 1946 / AS takeover 1953 The national daily and one of Europe’s leading quality papers WELT KOMPAKT – launch 2004 The quality national daily in a handy size WELT AKTUELL – launch 2010 The daily in a handy size offering a combination of economic news and policy Combined paid circulation, Monday–Saturday: 258,659* ■ WELT am SONNTAG – launch 1948 / AS takeover 1953 Germany’s big Sunday newspaper for the whole family Paid circulation, Sunday: 400,907* Europe’s biggest daily newspaper with the best photos and catchiest headlines Paid circulation, Monday–Saturday: 3.014m* Germany’s fastest Sunday newspaper Paid circulation, Sunday: 1.550m* ■ BERLINER MORGENPOST – launch 1898 / AS takeover 1959 Berlin’s long-established regional daily paper Paid circulation, Monday–Sunday: 130,971* ■ AUTO BILD ■ COMPUTER BILD ■ AUTO BILD ALLRAD ■ COMPUTER BILD SPIELE ■ AUTO BILD SPORTSCARS ■ AUDIO VIDEO FOTO BILD ■ AUTO BILD MOTORSPORT ■ AUTO BILD KLASSIK ■ AUTO TESTS TV MAGAZINES ■ HÖRZU ■ HÖRZU WISSEN ■ TV DIGITAL ■ TV GUIDE ■ MUSIKEXPRESS ■ FUNKUHR ■ ROLLING STONE ■ BILDWOCHE ■ METAL HAMMER ■ TV NEU SPECIAL INTEREST WOMEN’S ■ KINO NEWS ■ BILD der FRAU ■ TAUCHEN ■ FRAU von HEUTE ■ SEGELN ■ FOTO MAGAZIN ■ TENNIS ■ HAMBURGER ABENDBLATT – launch 1948 COMPUTER AND INFOTAINMENT LIFESTYLE AND MUSIC ■ BILD am SONNTAG – launch 1956 AUTO AND SPORTS ■ SPORT BILD ■ BILD – launch 1952 The largest magazines of Axel Springer AG in Germany: The most widely read regional newspaper in and around Hamburg Paid circulation, Monday–Saturday: 225,611* ■ B.Z. / B.Z. am SONNTAG – launch 1877 Berlin’s biggest and oldest tabloid reflecting the soul of Berlin Paid circulation, Monday–Friday / Sunday: 184,557 / 102,998* Plus further regional newspapers and local newspapers. 10 | Axel Springer AG *IVW 2010/II Axel Springer AG | 11 INTERNET UND MOBILE PLATFORMS IN GERMANY Axel Springer operates many websites and is one of the leading integrated multimedia, print, online and Web-TV companies in Europe. The internet activities are based on two pillars: ■ ■ 3.) ONLINE MARKETPLACES Transfer of own print brands and content for digital distribution Acquisition of further portals to complete the portfolio Platforms for online purchases and classified ad markets: The focus is on four kinds of businesses: ■ StepStone, the leading European provider of online 1.) CONTENT PORTALS ■ immonet.de, the second-biggest provider in the online BILD.de is the information and entertainment portal in Germany with the highest reach. Further highly frequented websites of the newspapers and magazines in Germany are: BILD.de WELT.de abendblatt.de morgenpost.de bz-berlin.de sportbild.de transfermarkt.de job exchanges and talent-management software real estate market ■ idealo.de, one of the most-used search engines in Germany for price and product comparisons ■ autohaus24.de, the virtual car dealership, where those interested in new cars and car dealers meet ■ buecher.de, one of the leading online traders in autobild.de motor-talk.de computerbild.de gamigo.de aufeminin.com onmedia.de Germany 4.) MOBILE The BILD and WELT iPhone applications (“apps”) represent mobile services available exclusively by subscription. In their first three months they attracted more than 100,000 paying users. 2.) MARKETING ■ BILDmobil is the biggest mobile information portal in Germany Zanox is a performance-based online marketing platform. It brings advertisers and partner websites (affiliates) together. ■ WELTmobil (Page impressions 89.76m* per month; Visits 15.62m* per month) (Page impressions 5.72m* per month) ■ AUTOBILDmobil (Page impressions 917,865* per month; Visits 97,015* per month) ■ mobil.computerbild.de (Page impressions 200,000* per month) ■ mobil.abendblatt.de 12 | Axel Springer AG (Page Views 473,837* per month; Visits 120,709* per month) Axel Springer AG | 13 THE SUCCESS STORY OF THE BRAND BILD In 1952 publisher Axel Springer invented an innovative style of coverage, which was completely novel at that time: to communicate information in a simple style understandable by everyone. BILD is an absorbing mix of information and gossip. People stories as well as fairy tales. Lots of soul, but always with a glimmer of education, graced with charity, patriotism or tolerance. Entertaining information is presented in the form of short texts and in pictures focussing on only one aim: to serve the reader. All the magazines have several features in common. They are: ■ This idea succeeded and the BILD newspaper is now Europe’s biggest daily newspaper with more than 3 million sold copies and over 10 million readers every day. ■ ■ ■ ■ ■ ■ ■ ■ Up to date Inexpensive Good value for money Easy to understand Comprehensive Full of service and practical advice Entertaining Close to the reader “Advocate” of the reader Step by step Axel Springer brought the formula for success to the magazine market: ■ Launched in 1956: BILD am SONNTAG ■ Launched in 1996: COMPUTER BILD Germany’s largest Sunday newspaper, every Sunday, paid circulation 1.550m copies Europe’s largest computer magazine, bi-weekly, paid circulation 637,620 copies ■ Launched in 1983: BILD DER FRAU ■ Launched in 1996: AUTOBILD.DE Germany’s largest women’s magazine, weekly, paid circulation 989,384 copies Germanys largest car content website, page impressions 88m ■ Launched in 1983: BILDWOCHE ■ Launched in 1999: COMPUTER BILD SPIELE TV listing weekly, paid circulation 171,079 copies ■ Launched 1986: AUTO BILD The world’s largest car magazine, weekly, paid circulation 618,738 copies ■ Launched 1988: SPORT BILD Europe’s largest sports magazine, weekly, paid circulation 454,551 copies 14 | Axel Springer AG Europe’s largest computer games magazine, monthly, paid circulation 262,908 copies ■ Launched in 2001: BILD.de Germany’s leading general interest website, page impressions 1,986m ■ Launched in 2003: AUDIO VIDEO FOTO BILD Europe’s largest consumer electronics magazine, monthly, paid circulation 172,978 copies Source of all circulation data: IVW 2010/I & II Axel Springer AG | 15 INTERNATIONAL ACTIVITIES Axel Springer AG is one of Europe’s leading multimedia companies with an integrated offering of print, online and Web-TV products. With over 230 newspapers and magazines, more than 80 online offerings as well as its holdings in television and radio, Axel Springer is active in 36 countries, whereas there are the following subsidiaries: Axel Springer Switzerland Axel Springer Spain The Swiss subsidiary is market leader in the business press, leads the consumer press with the BEOBACHTER and runs four successful titles in television program guides. Furthermore, Axel Springer Schweiz operates a purely digital mainstay under the umbrella of the Amiado Group. The Spanish Axel Springer subsidiary is market leader in the computer, computer game and automobile magazines segment with 12 titles. AUTO BILD España is the best-selling automobile magazine in Spain. Furthermore, additional line extensions of the AUTO BILD group are successfully established in their segments. Axel Springer France The French subsidiary publishes a weekly television program guide as well as successful food, women’s and health magazines. In addition Axel Springer, in a joint venture with Mondadori France, publishes successful and market-leading car magazines such as AUTO PLUS and AUTO JOURNAL or SPORT AUTO. Axel Springer Russia Russia Axel Springer publishes established business magazines such as FORBES, the Russian edition of COMPUTER BILD and the celebrity news magazine OK!. Since November 2009 GEO, GALA Biografia, GEO Traveller and GEOLENOK, as well as various online offerings, complete the portfolio of Axel Springer Russia. Ringier Axel Springer Media AG (Eastern Europe – Poland, Czech Republic, Serbia, Slovakia, Hungary) Axel Springer and the Swiss Ringier AG have formed the the Zurich based joint venture Ringier Axel Springer Media AG to bundle their international activities in Eastern Europe. Axel Springer has contributed its business in Poland, the Czech Republic and Hungary, while Ringier has contributed its business in Serbia, Slovakia and the Czech Republic. As a result, Ringier Axel Springer Media AG can further extend its strong position substantially in these growth markets, with more than 100 print titles and more than 70 online offerings. Axel Springer AG | 17 CAR MAGAZINES AUTO BILD LICENSED EDITIONS The successful concept of AUTO BILD has also been proven in 36 other countries making AUTO BILD the largest car magazine in the world. It sells more than 7 million copies each month in 36 countries, and describes the whole world of cars – professionally, based on facts and with lots of reading fun. Italy 1986 France 1988 United Kingdom 1988 Netherlands 1990 Turkey 1992 Greece 1993/2007 Poland 1995 Croatia 1995 Portugal 2000 Bulgaria 2002 Indonesia 2003 Austria 1998 20 | Axel Springer AG CAR MAGAZINES Czech Republic 1991 Switzerland 1997 Ukraine 2003 Macedonia 2003 Estonia 2004 Finland 2004 Slovakia 2004 Latvia 2004 Thailand 2004 Hungary 2004 Lithuania 2005 Spain 2005 Azerbaijan 2005 Serbia and Montenegro 2006 Denmark 2006 Slovenia 2007 Georgia 2008 Mexico 2008 India 2008 Romania 2008 China (online only) 2008 Belarus 2009 CAR MAGAZINES Axel Springer AG | 21 AUTO BILD The World’s No. 1 Car Magazine EDITORIAL AND CONCEPT AUTO BILD is THE car news weekly, encouraging and promoting enthusiasm for cars among readers while covering the real-life problems, issues and concerns they encounter. With its well-defined editorial structure and its comprehensible journalistic style, AUTO BILD is the clear market leader in Germany as well as in most other countries. The success of AUTO BILD – be it print or online – is based upon its unique concept. Thus, AUTO BILD has become a worldwide symbol of editorial quality and the world’s leading car magazine group. The concept can be described with the following core criteria as successproven editorial assets: KEY FACTS ■ Weekly ■ Launch 1986 ■ Copy price 1.40 EUR ■ Paid circulation 549,982 (IVW 2010/II) ■ Readers 2.72m (MA 2010/I) ■ Readership in Germany 91% male, 50% younger than 40 years EDITORIAL PILLARS INDEPENDENCE STRONG READER INTERACTION ■ Editorial distance from industries ■ Easy-to-understand tone ■ Clear separation of editorials from ■ Letters to the editor with individual ads responses and advice ■ Explicit cooperations ■ Readers events ■ Integrity of editors − “Golden Steering Wheel” AUTO BILD is irreproachable and reliable. − “Germany’s best car driver” AUTO BILD is down-to-earth, selfcritical and the reader’s advocate. UNRIVALED TOPICALITY ■ Unrivaled scoops COLORFUL REPORTS NEW AND USED CAR TESTS and the ■ First reports of new models ■ Automotive topics beside cars most important their competence, objec- ■ International and local news ■ Graphics always with people tivity and credibility. ■ Weekly frequency ■ Colorful contents REPORTS, SERIES & EVENTS with the AUTO BILD is the first to let the reader know. AUTO BILD is more than just steel. focus to describe, reveal and entertain. SERVICE, advice and help on daily life, based on the motto: “love your readers and take all their problems seriously”. STRONG SERVICE SECTION UNIQUE COMPETENCE ■ Useful tips on daily-life issues such ■ First tests of new models ■ Wide range of tests ■ Own-measured data and LATEST NEWS and up-to-date information about cars, manufacturers, accesso- objective evaluations as insurance, finance, garage and travel information AUTO BILD is the reader’s counselor in the complex automotive world. AUTO BILD is most critical and detailed. ries, VIPs, events ... ONLINE www.autobild.de 22 | Axel Springer AG CAR MAGAZINES CAR MAGAZINES Axel Springer AG | 23 AUTO BILD TEST AUTO BILD has established standards for the term “test”: own-measured data and revisable evaluations that readers can rely on. “Golden Steering Wheel” is a leading European car award. It is given jointly by AUTO BILD and BILD am SONNTAG every year. Millions of readers and a highly qualified jury of race drivers, technicians, motor journalists and celebrities decide the award winners. AUTO BILD cultivates strong interaction with its readers. This has established AUTO BILD as a reliable advocate of car drivers. Events such as “Germany’s best car driver” let the readers be part of the magazine. Golden Steering Wheel Test Drive Condition test Break test Acceleration test AUTO BILD Nissan 4x4 Challenge AUTO BILD International Test Day 24 | Axel Springer AG CAR MAGAZINES Comparison test AUTO BILD KLASSIK Oldtimer Rallye CAR MAGAZINES Axel Springer AG | 25 AUTO BILD ONLINE - autobild.de AUTO BILD ONLINE INTERNATIONAL It is Axel Springer’s car portal and the leading provider of editorial content on motor vehicles on the internet. From test reports and purchasing advice to prototypes, reports, features, 120,000 pictures galleries and service tools, autobild.de pools the brand environments of the entire AUTO BILD-Group. The successful concept and digital experience of AUTO BILD ONLINE has also been proven in many other countries, where there are published online licenses. International AUTO BILD WEBSITES include for example: autobild.tv is the moving image portal from Europe’s biggest car magazine. Here you can watch more than 1,000 videos all about the latest auto tests, background reports and service features. KEY FACTS ■ Launch 1996 ■ Page impressions 87m per month (IVW 2010/II) ■ Visits 5m per month (IVW 2010/II) ■ Unique visitors 2m per month (AGOF 2010/I) REGULAR FEATURES ■ Editorial – tests, reports, channels of AUTO BILD´s line extensions, the cars of tomorrow France www.autoplus.fr United Kingdom www.autoexpress.co.uk Netherlands www.autoweek.nl Poland www.auto-swiat.pl China www.autobild.com.cn Spain www.autobild.es Lithuania www.autobild.lt Indonesia www.autobildindonesia.com ■ Service – car encyclopedia, repairs, maintenance, insurance, children’s seats, tires, law, etc. ■ Used car market – with dealer in- formation, comparisons, finance calculations, etc. ■ My AUTO BILD – personalized issues ■ autobild.tv – it is an online archive with 26 | Axel Springer AG CAR MAGAZINES at least 1,000 videos containing tests, spy shots, events, weekly news maga- zines, latest news, tips and hints on how to do repairs by yourself CAR MAGAZINES Axel Springer AG | 27 AUTO BILD ALLRAD EDITORIAL AND CONCEPT AUTO BILD publishes a wide range of line extensions, which follow the same editorial concept as AUTO BILD: easy to understand, high test competence, service, close to the reader, etc. Outstanding technology together with lifestyle are the success factors of this high-gloss magazine. The magazine offers all news about trends and inspiration from the 4x4-world and gives a feeling of security, visual appearance and driving pleasure for 4x4 fans on the street and in open country. AUTO BILD ALLRAD is the 4x4 magazine market leader in Germany. It is based on the competence of one of the most experienced off-road editorial teams and it covers the whole world of 4x4 daily life on the road and in open country. It gives detailed tests, driving reports, presentation of accessories, practical advice and off-road entertainment. KEY FACTS ■ Monthly ■ Launch 2002 ■ Copy price 3.50 EUR UP-TO-DATE INFORMATION CLOSE TO THE READER ■ Best 4x4 cars at a glance ■ Useful tips on daily-life issues ■ First reports of new models ■ Advice and consumer information ■ International and local news ■ Automotive topics besides cars ■ Detailed test tables ■ Colorful reports ■ Outlook on new releases ■ Paid circulation 68,135 (IVW 2010/II) ■ Readers 0.25m (MA 2010/I) AUTO BILD ALLRAD LICENSED EDITIONS REGULAR FEATURES ■ Road reports ■ Tests ■ Comparisons ■ New model presentation ■ Reports ■ Trends ■ Readers’ letters ■ Expert tips ■ Classified ads Lithuania 2006 Ukraine 2007 Spain 2007 Serbia and Montenegro 2008 Bulgaria 2008 Poland 2008 ■ Reader interaction – “4x4 challenge” readers’ contest ONLINE www.autobild.de/allrad 28 | Axel Springer AG CAR MAGAZINES Czech Republic 2008 CAR MAGAZINES Axel Springer AG | 29 AUTO BILD SPORTSCARS EDITORIAL AND CONCEPT The successful concept of AUTO BILD has born further line extensions such as this very well established high-performance motoring magazine. It is known for its high competence – here in the segments of high-level tuning, supplies, accessories and stress tests for novelties around the world. It shows the most beautiful and fastest aspects of automobiles, the strongest models, fascinating high-performance cars, special small-series models, reports and service for those who love the extraordinary. AUTO BILD SPORTSCARS stands for fascination, power and exceptional dreams. The monthly published magazine for lifestyle and sportive road racers aims to address people interested in motor sports. This racy magazine offers exciting reports and the latest news from the tuning industry. KEY FACTS ■ Monthly ■ Launch 2001 ■ Copy price 3.30 EUR ■ Paid circulation 68,002 (IVW 2010/I) ■ Readers 0.25m (MA 2010/I) REGULAR FEATURES ■ Road reports ■ Tests ■ Comparisons MAXIMAL INFORMATION HIGH ENTERTAINING FACTOR ■ First reports of new models ■ Detailed tests ■ Latest news all around sportscars ■ Equipment presentations ■ Practical, hands-on advice about ■ Overview of the fastest cars around the car the world ■ Evaluations which help to FUTURE: PRECIOUS AND FAST form opinions ■ Passion for speed and fancy models ■ Outlook on new releases ■ New model presentations ■ Reports ■ Specials and trends ■ Readers’ letters ■ Expert tips ■ Classified ads AUTO BILD SPORTSCARS LICENSED EDITIONS ■ Listing of tuning companies ■ Reader interaction – “Tuning days” ONLINE www.autobild.de/sportscars Czech Republic 2008 30 | Axel Springer AG CAR MAGAZINES Spain 2009 Poland 2010 CAR MAGAZINES Axel Springer AG | 31 AUTO BILD KLASSIK EDITORIAL AND CONCEPT The magazine for young-timers and old-timers. The young magazine for old cars, or the lobby for the hobby! AUTO BILD KLASSIK begins where others stop: with models that are more than 15 years old. Cars that have shown character in the course of their life. AUTO BILD KLASSIK is classic AUTO BILD: with reports and features, tests, engineering and technology, as well as an extensive guide on subjects such as restoration / repair, sourcing of spare parts, upkeep and maintenance, registration, insurance, clubs and literature. The reader gets the latest news about central themes from the old-timer and young-timer scene as well as useful tips for automotive engineering and restoration. This magazine addresses people who pursue their passion this sophisticated and sumptuous but very enjoyable hobby. KEY FACTS ■ Bi-monthly ■ Launch 2007 ■ Copy price 3.90 EUR ■ Paid circulation 116,996 (IVW 2010/II) REGULAR FEATURES ■ News ■ Reports ■ Tests ■ Comparisons ■ Readers’ letters GIVING ADVICE ■ Tips for rare cars and accessories ■ Maintenance, car care & restoration ■ Road capability, running costs ■ Useful recommendations as well as technical data COLORFUL REPORTS ■ Stories about historical car models ■ Detection of previous owners ■ Overview of important rallye dates ■ Colorful reports with a personal touch ■ Expert tips ■ Classified ads ONLINE www.autobild.de/klassik AUTO BILD KLASSIK LICENSED EDITIONS Spain 2009 32 | Axel Springer AG CAR MAGAZINES CAR MAGAZINES Axel Springer AG | 33 AUTO TEST AUTO BILD MOTORSPORT This is the monthly purchase advisory from AUTO BILD, the car journal and car catalog that shows the best way to a new car. It offers orientation within the car market, market monitoring in cooperation with Schwacke as an independent institution that evaluates about 2,700 models and J.D. Power and its Customer Service Index (CSI-study). The magazine presents new models with efficiency. AUTO BILD MOTORSPORT is Europe’s largest motorsport magazine and is published as a supplement in AUTO BILD. It covers the whole world of motorsports, including general and public motorsports (Breitensport), gives the latest news and information on Formula 1 and Rallye as well as extensive background reports. KEY FACTS KEY FACTS ■ Monthly ■ Weekly ■ Re-launch 2003 ■ Launch 2001 ■ Copy price 2.20 EUR ■ Supplement in AUTO BILD ■ Paid circulation 212,811 (IVW 2010/II) ■ Paid circulation 307,490 ■ Readers 0.43m (MA 2010/I) REGULAR FEATURES REGULAR FEATURES ■ Five sections: ■ Latest news on motorsports − Purchase advisor ■ Background reports − New car tests ■ Drivers reports − Practical guide ■ Test and technics − Used car tests − Guidebook for car purchase ■ Classified ads incl. listing of tuning companies (IVW 2010/II) ONLINE www.autobild.de/motorsport ■ Technical glossary SPECIAL YEARLY EDITIONS ■ Yearbook ■ 4x4 extra ■ Convertibles ■ Vans ■ Catalog ONLINE www.autobild.de/autotest 34 | Axel Springer AG CAR MAGAZINES CAR MAGAZINES Axel Springer AG | 35 EXPERIENCES OF OUR LICENSE PARTNERS “Finnish readers are very interested in “AUTO BILD Indonesia fills in a gap in brand-new sports cars. AUTO BILD our magazine market. Beside the glossy Suomi satisfies our readers’ expectations car-magazines which inform about un- with the latest releases which put it in the affordable dream cars, AUTO BILD pro- best possible position to take the Finnish vides a balanced mixture of entertainment market by storm.” and tips and tricks for the average car Jarmo Markannen driver and their daily life.” Editor in Chief AUTO BILD Suomi Hendra Noor Saleh (Finland) Editor in Chief AUTO BILD Indonesia “Along with the latest news on the car “Even though the Spanish car magazine market, AUTO BILD Bulgaria offers an market was pretty settled and crowded al- evaluation of second-hand cars. Valuable ready this unique concept could convince information helps the Bulgarian reader to the Spanish readers and AUTO BILD make the best buy on the huge used car España became the most sold car maga- market of our country.” zine right from the first issue.” Alexander Hranov Javier de la Calzada Editor in Chief AUTO BILD Bulgaria Editor in Chief AUTO BILD España 36 | Axel Springer AG CAR MAGAZINES CAR MAGAZINES Axel Springer AG | 37 COMPUTER AND HOME ENTERTAINMENT MAGAZINES COMPUTER BILD LICENSED EDITIONS COMPUTER BILD TEST COMPETENCE COMPUTER BILD is Europe’s largest computer magazine, selling more than 2 million copies each month in seven countries. The computer market is opaque. Every day there are new computers, printers and accessories. Consumers daily ask themselves: “Which product is the best? Which one shouldn’t be bought at all?” COMPUTER BILD tests them and lets the reader know what to purchase. Between 2000 and 2007 COMPUTER BILD tested approx. 1,400 products on average per year. These tests are very extensive and expensive and they are well known to be the hardest tests within the entire PC magazine segment. Poland 1998 Poland 1998 Spain 1998 Italy 2004 Russia 2005 Bulgaria 2006 Poland 1999 Lithuania 2007 Spain 2005 40 | Axel Springer AG COMPUTER AND HOME ENTERTAINMENT MAGAZINES Lithuania 2004 Lithuania 2005 Italy 2006 COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 41 COMPUTER BILD Europe’s Largest Computer Magazine EDITORIAL AND CONCEPT Provides up-to-date information and background knowledge on computers, telecommunications, home electronics and online services. The tests and their results are the core competences of the magazine; objectivity and credibility are its basis. Its easy-to-understand approach, well-structured and clear magazine concept and high entertainment value make COMPUTER BILD attractive to beginners, advanced and professional users, and therefore so successful. To give a summary of the concept, it is best to use the successful campaign slogan “COMPUTER BILD helps.” Because of its bi-weekly frequency, it is up-to-date and so offers an additional winning margin against its competitors. The concept considers the convergence of computer techniques, entertainment electronics and telecommunications and is based on: KEY FACTS ■ Bi-weekly ■ Launch 1996 ■ Copy price without CD / DVD 1.50 EUR with CD 2.70 EUR with DVD 3.70 EUR (always three editions) BEST VALUE FOR MONEY CLEAR STRUCTURE ■ Title with lowest price in the ■ Fixed sections within every issue segment ■ Maximal cost-benefit EASY TO UNDERSTAND ■ Added value via CD / DVD ■ Simple language software and movie ■ Paid circulation 637,630 (IVW 2010/II) ■ Readers 3.83m (MA 2010/I) COMPLEX TEST METHODS ■ Readers mostly male in their 30s ■ No other PC magazine offers as EDITORIAL PILLARS TESTS – On hardware and software many technical details within the product tests ■ Transparent tests; also publication SERVICE ■ Useful definitions of technical terms ■ Objectivity through industry ■ Step-by-step instructions ■ Expert opinions LATEST NEWS – On hardware, software, internet, games, consumer electronics, telecommunications, events, etc. of test methods and evaluation criteria, to be comprehensible to readers accepted tester ■ Explanation of technical terms ■ Step-by-step instructions / expla- nation of all single work flow steps BUYER’S GUIDE ■ Orientation – reliable basis for purchase decision ■ List of the best: cheapest prices of all tested products that are available READER INTERACTION ■ Yearly readers’ election of the best products such as the “Golden Computer” SPECIALISED BOOKS About 12 user guide books per year ONLINE 42 | Axel Springer AG COMPUTER AND HOME ENTERTAINMENT MAGAZINES www.computerbild.de COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 43 COMPUTER BILD SPIELE Europe’s Largest Computer Games Magazine AUDIO VIDEO FOTO BILD Europe’s Largest Consumer Electronics Magazine This magazine is the undisputed market leader in the German PC and video games magazine market and is trusted by the ever-widening circle of fans of PC and console games who are seeking the latest information on new products in the games market. Because of its high quality produced by the largest gaming editorial team in Europe, its most in-depth tests, best entertainment and lowest copy price, COMPUTER BILD SPIELE has enjoyed great success. This is the consumer-oriented magazine covering the world of digital photography and consumer home electronics, giving important product information. Like our other magazines, it stands for high use value and test competence. AUDIO VIDEO FOTO BILD addresses its readers in a comprehensive and understandable way, and so it is the top reference in the market of audio, video and digital photo magazines in Germany. KEY FACTS KEY FACTS ■ Monthly ■ Monthly ■ Launch 1999 ■ Launch 2003 ■ Copy price ■ Copy price with DVD 2.99 EUR with 2 DVDs 4.99 EUR (always two editions) without CD / DVD 2.50 EUR with movie DVD 3.90 EUR (always two editions) ■ Paid circulation 262,908 (IVW 2010/II) ■ Paid circulation 172,978 (IVW 2010/II) ■ Readers 2.00m (MA 2010/I) ■ Readers 0.51m (MA 2010/I), ■ mostly male in their 30s EDITORIAL PILLARS TESTS – Exhaustive tests on games and hardware are the core competences, with objective test criteria, ranked results and a price-value ratio NEWS – Up-to-date information on hardware, software, internet, games, events, etc. SERVICE – Comprehensible and competent reports, purchasing advice, reader interaction, useful explanation of technical terms, gaming tricks, cheats and walkthroughs, etc. EDITORIAL PILLARS TESTS – NEWS – SERVICE on hardware and new products for all areas of digital photography and consumer home electronics: Audio, DVD, Movies, Music, Video, Photo DVD – Full-feature movie with each issue ONLINE www.audiovideofotobild.de DVD – full game versions in each issue ONLINE www.computerbildspiele.de 44 | Axel Springer AG COMPUTER AND HOME ENTERTAINMENT MAGAZINES COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 45 COMPUTER BILD ONLINE - computerbild.de EXPERIENCES OF OUR COMPUTER BILD LICENSE PARTNERS One click – three market leaders: computerbild.de is the joint portal of the COMPUTER BILD Group – including COMPUTER BILD, COMPUTER BILD SPIELE and AUDIO VIDEO FOTO BILD. The online editorial office works closely with the three print editorial offices. computerbild.de is the internet platform for information on all topics concerning computers, games, audio, video and photography. “With the slogan “It is popular in Germany, it is successful in Russia” on the cover page, COMPUTER BILD Russia today is one of the KEY FACTS leaders among IT-oriented magazines in Russia. ■ Visits 18m (IVW 2010/II) for home users of computers. We are moving further ■ Page impressions 125m to become the No 1 magazine in Russia”. (IVW 2010/II) ■ Unique visitors 7m (AGOF Internet Facts 2010/I) It has strongly occupied a niche in magazines Еlena Мakarova Editor in Chief COMPUTER BILD Russia REGULAR FEATURES ■ News and videos about products and technologies ■ Purchase advice ■ Product & price search and price comparison ■ Hints and tricks ■ Unbiased reviews ■ Virus-free software downloads ■ Tools and applications ■ User polls, ratings and discussions ■ Infotainment 46 | Axel Springer AG COMPUTER AND HOME ENTERTAINMENT MAGAZINES “The outstanding fact is that the tests are really neutral and independent. No other computer magazine tests harder. And this is what our readers want. COMPUTER BILD does not just give dry technical details, but offers a lot of entertaining reports”. Wieslaw Malecki Editor in Chief KOMPUTER SWIAT Poland COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 47 CONTACT Axel Springer AG International Licensing Axel-Springer-Str. 65 10888 Berlin Germany Email: [email protected] Phone: +49 (0)30 – 2 59 17 96 11 Fax: +49 (0)30 – 2 59 17 96 10 www.axelspringer.com www.axelspringer-licensing.com Updated September 2010 48 | Axel Springer AG
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