KickStarter Pitch - Andrew Wright Design

KickStarter Pitch - Andrew Wright Design

happy hour in a min
Ryan Washichek
Hallee Morgan
Andrew Wright
Trever Steinbrink
Sarah McDougall
Travis Hanneman
“Kona Big Wave”
“Coke”
“Corona”
“Greyhound”
“Craft Beer”
“Jack & Coke”
Kickstarter
Mission
College Students
Quickly want to find happy
hours that are cheap and
near by.
• On Budget
• Quickly find HH
• Located near by
“
My bookclub meets once a month
and wants to start having meetings
at a location with a good happy
hour, but I don’t know where to look.
”
Nikki Tyler
4 mi
8 mi
1 mi
3 mi
7 mi
Carrier
Carrier
12:34 AM
12:34 AM
100%
100%
Featured
Cornish Pasty Co.
5pm-7pm
$2
off
appetizers
$1
Cornish Pasty Co.
off
tap beers
5pm-7pm
$2 off appetizers $1
off tap beers
Casey Moore’s Oyster House
Casey Moore’s
Oyster House
11am-4pm
$2 off appetizers
$1
11am-4pm
$2 and
off appetizers
$1
off
well drinks
wine
off well drinks and wine
Taste of Tops
Taste of Tops
3pm-6pm
$5 off select appetizers
3pm-6pm
off select appetizers
$1
off draft$5
beers-domestics
$1 off draft beers-domestics
$$
$$
0.4 mi
0.4 mi
$
$
0.8 mi
0.8 mi
$
$
1.1 mi
1.1 mi
Cafe Boa
Cafe Boa1/2 off select appetizers
4pm-7pm
$$
$$
Thai Elephant
Thai Elephant
5pm-7pm
$3 imported beer, $2
$$
$$
4pm-7pm
1/2
off select
$2
domestic
draft
beers appetizers
$2 domestic draft beers
5pm-7pmand
$3 imported
beer, $2
domestic
draft beers
domestic and draft beers
2.3 mi
2.3 mi
0.7 mi
0.7 mi
Carrier
Carrier
12:34
12:34
AMAM
100%
100%
Featured
Casey Moore’s Oyster
House
$$
Cornish Pasty Co.
$
805
S.
Ash
Ave
5pm-7pm $2 off appetizers $1
0.4 mi
off tap beers
0.8 mi
Tempe,
AZ 85281
Casey Moore’s Oyster House $
480-968-9935
11am-4pm $2 off appetizers $1
off well drinks
11am-4pm
$2and
offwine
appetizers $1 0.8 mi
off well drinks and wine
Taste of Tops
$
3pm-6pm $5 off select appetizers
$1 off draft beers-domestics
Cafe Boa
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
1.1 mi
$$
2.3 mi
$$
0.7 mi
Ca
80
Te
48
11
off
Carrier
Carrier
12:34 AM
AM
12:34
100%
100%
Cornish
Pasty Co.
Cornish
SettingsPasty Co.
Settings
5pm-7pm $2
$2 off
off appetizers
appetizers $1
$1
5pm-7pm
offSocial
tap beers
beers
off
tap
Social
100%
100%
CornishFilter
Pasty Co.
Co.
Cornish
Pasty
0.4 mi
mi
0.4
5pm-7pm $2
$2 off
off appetizers
appetizers $1
$1
5pm-7pm
off tap
tap beers
beers
off
$$
Favorites
Casey
Moore’s Oyster
Oyster House
House
Favorites
Casey
Moore’s
11am-4pm $2
$2 off
off appetizers
appetizers $1
$1
11am-4pm
Post
happyand
hour
happy
hour
offPost
wellaadrinks
drinks
and
wine
off
well
wine
12:34 AM
AM
12:34
Carrier
Carrier
$$$$
Casey Moore’s
Moore’s Oyster
Oyster House
House
Casey
0.8 mi
mi
0.8
Price $1
Price
11am-4pm $2
$2 off
off appetizers
appetizers
$1
11am-4pm
off well
well drinks
drinks and
and wine
wine
off
$$ $$
0.4 mi
mi
0.4
$$$$$$
$$
0.8 mi
mi
0.8
Help
Help
Taste of
of Tops
Tops
Taste
3pm-6pm $5
$5 off
off select
select appetizers
appetizers
3pm-6pm
$1Share
off draft
draft
beers-domestics
Share
Tweetbeers-domestics
$1
off
Tweet
Taste of
of Tops
Tops
Taste
5mi
5mi
1.1 mi
mi
1.1
Cafe Boa
Boa
Cafe
4pm-7pm 1/2
1/2 off
off select
select appetizers
appetizers
4pm-7pm
$2 domestic
domestic draft
draft beers
beers
$2
3pm-6pm $5
$5 off
off select
select appetizers
appetizers
3pm-6pm
Proximity
Proximity
$1 off
off draft
draft beers-domestics
beers-domestics
$1
Cafe Boa
Boa
Cafe
2.3 mi
mi
2.3
Thai Elephant
Elephant
Thai
5pm-7pm $3
$3 imported
imported beer,
beer, $2
$2
5pm-7pm
domestic and
and draft
draft beers
beers
domestic
10mi
10mi
0.7 mi
mi
0.7
15mi
$15mi
$
1.1 mi
mi
1.1
$$ $$
4pm-7pm 1/2
1/2 off
off select
select appetizers
appetizers
4pm-7pm
$2 domestic
domestic
draft beers
beers
$2
Drinksdraft
Food
Drinks
Food
2.3 mi
mi
2.3
Both
Both
Thai Elephant
Elephant
Thai
$$ $$
5pm-7pm $3
$3 imported
imported beer,
beer, $2
$2
5pm-7pm
domestic and
and draft
draft beers
beers
domestic
Hot
Hot
Random
Random
0.7 mi
mi
0.7
Deals
Deals
Corn
Corn
5pm
5pm
off ta
ta
off
Case
Case
11am
11am
off w
w
off
Tast
Tast
3pm
3pm
$1 off
o
$1
Q W
Cafe
Cafe
4pm
4pm
A
$2 dd
$2
Tha
Thai
5pm
5pm
dom
dom
123
123
Free App
Banner Advertising
• $4/1,000 Impressions
12:34 AM
Carrier
100%
Cornish Pasty Co.
5pm-7pm $2 off appetizers $1
off tap beers
Casey Moore’s Oyster House
11am-4pm $2 off appetizers $1
off well drinks and wine
Taste of Tops
3pm-6pm $5 off select appetizers
$1 off draft beers-domestics
Cafe Boa
$$
0.4 mi
$
0.8 mi
$
1.1 mi
$$
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
advertisement
Get Toasted
2.3 mi
$$
0.7 mi
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
2.3 mi
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
0.7 mi
4pm-7pm 1/2 off select appetizers
$2 domestic
Drinksdraft beers
Food
2.3 mi
Both
Thai Elephant
$$
5pm-7pm $3 imported beer, $2
domestic and draft beers
Hot
Random
0.7 mi
Deals
Free App
Banner Advertising
• $4/1,000 Impressions
12:34 AM
Carrier
Top search/suggested result
• 5 slots available day/week/weekend
Cornish Pasty Co.
Cornish Pasty Co.
• $10/100 Impressions
12:34 AM
Carrier
100%
Carrier
12:34 AM
100%
$$
5pm-7pm $2 off appetizers $1
off tap beers
Casey Moore’s Oyster House
11am-4pm $2 off appetizers $1
off well drinks and wine
Taste of Tops
3pm-6pm $5 off select appetizers
$1 off draft beers-domestics
Cafe Boa
0.4 mi
$
0.8 mi
$
1.1 mi
$$
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
advertisement
Get Toasted
2.3 mi
$$
0.7 mi
$$
5pm-7pm $2 off appetizers $1
off tap beers
Casey Moore’s Oyster House
11am-4pm $2 off appetizers $1
off well drinks and wine
Taste of Tops
3pm-6pm $5 off select appetizers
$1 off draft beers-domestics
Cafe Boa
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
0.4 mi
$
0.8 mi
$
1.1 mi
$$
2.3 mi
$$
0.7 mi
100%
Cornish Pasty Co.
Carrier
$$
5pm-7pm
$2 off appetizers
$1
12:34 AM
100%
off tap beers
Casey
Moore’s Oyster House
Featured
11am-4pm $2 off appetizers
$1
$$
Cornish Pasty
offCo.
well drinks and wine
5pm-7pm $2 off appetizers $1
off tap beers
3pm-6pm $5 off select$appetizers
11am-4pm $2$1
offoff
appetizers
$1
draft beers-domestics
off well drinks and wine
0.8 mi
Taste of TopsCafe Boa
$
4pm-7pm 1/2 off select appetizers
3pm-6pm $5 off
appetizers
$2 select
domestic
draft beers
$1 off draft beers-domestics
1.1 mi
Thai Elephant
$$
5pm-7pm $3 imported beer, $2
4pm-7pm 1/2domestic
off selectand
appetizers
draft beers
2.3 mi
$2 domestic draft beers
advertisement
Thai Elephant
$
0.8 mi
0.4 mi
Taste
of Tops
Casey Moore’s
Oyster
House
Cafe Boa
0.4 mi
Get Toasted
$$
5pm-7pm $3 imported beer, $2
domestic and draft beers
0.7 mi
$
1.1 mi
$$
2.3 mi
$$
0.7 mi
0.7 mi
domestic and draft beers
Paid App
$0.99 from app store/google play
No Banner Advertising
12:34 AM
Carrier
100%
Cornish Pasty Co.
5pm-7pm $2 off appetizers $1
off tap beers
Casey Moore’s Oyster House
11am-4pm $2 off appetizers $1
off well drinks and wine
Taste of Tops
3pm-6pm $5 off select appetizers
$1 off draft beers-domestics
Cafe Boa
$$
0.4 mi
$
0.8 mi
$
1.1 mi
$$
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
advertisement
Get Toasted
2.3 mi
$$
0.7 mi
Carrier
12:34 AM
100%
Cornish Pasty Co.
5pm-7pm $2 off appetizers $1
off tap beers
Casey Moore’s Oyster House
11am-4pm $2 off appetizers $1
off well drinks and wine
Taste of Tops
3pm-6pm $5 off select appetizers
$1 off draft beers-domestics
Cafe Boa
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
$$
0.4 mi
$
0.8 mi
$
1.1 mi
$$
2.3 mi
$$
0.7 mi
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
0.7 mi
domestic
and draft beers
4pm-7pm 1/2 off
select appetizers
2.3 mi
$2 domestic
Drinksdraft beers
Food
Both
2.3 mi
$$
5pm-7pm $3 imported beer, $2
domestic and draft beers
0.7 mi
Hot
Random
0.7 mi
Deals
Paid App
$0.99 from app store/google play
No Banner Advertising
12:34 AM
Carrier
100%
Cornish Pasty Co.
12:34 AM
Carrier
100%
5pm-7pm $2 off appetizers $1
12:34
AMbeers
100%
off
tap
$$
5pm-7pm $2 off appetizers $1
off tap beers
11am-4pm $2 off appetizers $1
off well drinks and wine
Taste of Tops
3pm-6pm $5 off select appetizers
$1 off draft beers-domestics
Cafe Boa
0.4 mi
$
0.8 mi
$
1.1 mi
$$
4pm-7pm 1/2 off select appetizers
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
advertisement
Get Toasted
2.3 mi
$$
0.7 mi
$$
11am-4pm $2 off appetizers
$1
off well drinks
5pm-7pm $2 off appetizers
$1 and wine
0.4 mi
off tap beers
$ appetizers
3pm-6pm $5 off select
11am-4pm $2 off$1
appetizers
$1
off draft beers-domestics
off well drinks and wine
0.8 mi
Cafe Boa
Taste of Tops 4pm-7pm 1/2 off select
$
appetizers
3pm-6pm $5 off select
appetizers
$2 domestic
draft beers
$1 off draft beers-domestics
1.1 mi
Cafe Boa
Thai Elephant
$$
5pm-7pm $3 imported beer, $2
4pm-7pm 1/2 offdomestic
select appetizers
and draft beers
2.3 mi
$2 domestic draft beers
advertisement
Thai Elephant
Get Toasted
$$
5pm-7pm $3 imported beer, $2
domestic and draft beers
0.7 mi
0.4 mi
$
0.8 mi
$
1.1 mi
$$
2.3 mi
$$
0.7 mi
12:34 AM
100%
Cornish Pasty Co.
$$
Top search/suggested resultCasey Moore’s Oyster House
Cornish Pasty Co.
Cornish Pasty Co.
• 5 slots available day/week/weekend
Taste of Tops
Oyster House
Casey Moore’s Oyster House
Casey Moore’s
• $10/100
Impressions
Carrier
Carrier
Carrier
$$
5pm-7pm
$2 off appetizers
$1
12:34 AM
100%
off tap beers
Casey
Moore’s Oyster House
Featured
11am-4pm
$2 off appetizers
$1
$$
Cornish Pasty
Co.
off well drinks and wine
5pm-7pm $2 off appetizers $1
off tap beers
Taste
of Tops
Casey Moore’s
Oyster
House
$
$
4pm-7pm
1/2 off select appetizers
3pm-6pm $5 off
select appetizers
$2 domestic draft beers
$1 off draft beers-domestics
1.1 mi
Cafe Boa
Thai Elephant
$$
5pm-7pm $3 imported beer, $2
4pm-7pm 1/2domestic
off selectand
appetizers
draft beers
2.3 mi
$2 domestic draft beers
Thai Elephant
5pm-7pm $3 imported beer, $2
domestic and draft beers
$
0.8 mi
0.4 mi
$5 off
11am-4pm $23pm-6pm
off appetizers
$1select appetizers
offwine
draft beers-domestics
off well drinks$1
and
0.8 mi
Taste of TopsCafe Boa
0.4 mi
$$
0.7 mi
$
1.1 mi
$$
2.3 mi
$$
0.7 mi
Monthly Service
• $40/month
• Includes some banner
ad impressions, weekly
top result impressions,
customizable search
result listing, promo
collateral (ie coasters,
table tents)
Username
Password
Login
Fundraising
• Each group member plans to secure $5,000 of their own
funding for a total of $30,000
• KickStarter donations of $10,000
First Year Financial Projections
60,000
48,000
49,500
36,000
12,800
24,000
12,000
0
9,600
720
Banner
Ads
Search
Results
Monthly
Service
$0.99 App
Purchase
Business Model Canvas
•
•
•
•
•
•
Key Partners
Bars/Restaurants
Our Team
Investors
IT Providers
Apple/Google
Promo Product
Vendors
• Event Rentals
Providers
Key Activities
• Coordinate w/
app Stores
• Coord. w/ Clients
• Coord. w
Advertisers
• Marketing/Promo
• Tech/Updating
•
•
•
•
Key Activities
Physical
Human
Intellectual
Collateral
Cost Structure
• Cost Driven
• Some Fixed (Building rent, Salary)
•
•
•
•
•
Value Props
Convenience
Save Time
Value/Save $$
Reliability
Price
Customer
Relationships
Clients:
• Service Focused
• Call Team
App Users
• Hands off
Channels
• App Store
• Google Play
Key Activities
Clients:
• Bars
• Clubs
• Bar/Grill
• Family
• Sports
App Users:
• College Students
• Watching Sports
• Co-Workers
• Clubs/groups
Revenue Streams
Charge Accounts:
• Banner ads, per 1000 impressions
• Top result, paid by run time
• Monthly service to businesses
Other:
• $0.99 purchase price
happy hour in a min