BI Firm

Brand Manual
2015 - 2016
BI Firm AB - Contact
BI Firm - Brand page
Address
Rosenlundsgatan 54
118 63 Stockholm
Direct Link :
http://www.bifirm.com/profile/
BI Firm - Download complete brand package
Phone
+46 8-546 662 00
Direct Link :
Mail
[email protected]
BI Firm - Website
http://www.bifirm.com/profile/BI Firm-brand-pack.zip
www.bifirm.com
BI Firm: Corporate Brand Guidelines
2 // 8
The Logotype
1) The Logo Symbol
Consists of a powerful element evoking the culture
of design services. Carefully chosen for its modern
and yet refined, highly legible style, which has been
further enhanced by the use of upper case letters
in gray tone of the chosen corporate color. The font
that is used here is Proxima Nova.
1
1) The general Logo
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
Logo Dark Version
Logo Light Version
3) The Logo Dark Version
will be used when the backround color is light
colored.
4) The Logo Light Version
will be used when the backround color is dark
colored.
3
Recommended formats are:
.eps | .ai | .png | .jpg | .tiff
4
Attention:
Use of any stylized, animated, hand drawn or
other versions of a inofficial logo is not permitted.
This undermines the logo system and brand
consistency. Please consult with BI Firm Trademark
Licensing if you have any questions or need further
help.
Application on a Background
Logo A
Logo B
Logo C
Logo D
Colored Version
Colored Version
Colored Version
Colored Version
BI Firm: Corporate Brand Guidelines
3 // 8
Combo Logo SpiderAds & BI Firm
1
2
1) BI Firm Project
Consists of a powerful element evoking the culture
of design services and a grey square backround.
2) BI Firm
Carefully chosen for its modern and yet refined,
highly legible style, which has been further
enhanced by the use of upper case letters in gray
tone of the chosen corporate color. The font that is
used here is Montserrat Bold.
1) The general Logo
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
Logo Dark Version
Logo Light Version
3) The Logo Dark Version
will be used when the backround color is light
colored.
4) The Logo Light Version
will be used when the backround color is dark
colored.
Recommended formats are:
.eps | .ai | .png | .jpg | .svg
3
4
Application on a Background
Logo A
Logo B
Colored Version
Colored Version
Attention:
Use of any stylized, animated, hand drawn or
other versions of a inofficial logo is not permitted.
This undermines the logo system and brand
consistency. Please consult with BI Firm Trademark
Licensing if you have any questions or need further
help.
BI Firm: Corporate Brand Guidelines
4 // 8
The corporate fonts
and typography
Typography plays an important role in communicating an
overall tone and quality. Careful use of typography reinforces
our personality and ensures clarity and harmony in all BI Firm
communications. We have selected Proxima Nova which
Primary Font
Proxima Nova
-
Designer :
Mark Simonson Studio
helps inject energy and enthusiasm into the entire BI Firm
communications, as the primary and secondary corporate
typefaces.
Proxima Nova
Bold
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Type Examples
Proxima Nova
Figures
Special
Characters
0
1
2
3
4
5
6
7
8
9
0
! “ § $ % & / ( ) = ? ` ; :
¡
“
¶
¢
[
]
|
{
}
≠
¿
‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
Font Download
Link
Direct Link :
https://typekit.com/fonts/proxima-nova
BI Firm: Corporate Brand Guidelines
5 // 8
Typography and
Text Hierarchy
Typographic hierarchy is another form of visual hierarchy, a
sub-hierarchy per se in an overall design project. Typographic
hierarchy presents lettering so that the most important words
are displayed with the most impact so users can scan text
Context Text
and inner Headlines
Caption Text
for key information. Typographic hierarchy creates contrast
between elements. There are a variety of ways you can create
a sense of hierarchy. Here are some of the most common
techniques for BI Firm layouts.
BI Firm Typo
Proxima Nova
6 pt Type / 9 pt Leading
Headlines and
Typobreaks
Copy Text
BI Firm Typo
Proxima Nova
8 pt Type / 11 pt Leading
Headlines
Copytext
BI Firm Typo
Sublines
Sections
Big
Headlines
Proxima Nova
10pt Type / 10pt Leading
BI Firm Typo
Proxima Nova
16pt Type / 16pt Leading
BI Firm
Proxima Nova
34pt Type / 30 pt Leading
Sequencer
and Title for
Marketing
BI Firm
Proxima Nova
48pt Type / 48 pt Leading
BI Firm
Proxima Nova
48pt Type / 48 pt Leading
BI Firm: Corporate Brand Guidelines
6 // 8
The primary Color System
and color codes
Color plays an important role in the BI Firm corporate identity
program. The colors below are recommendations for various
media. A palette of primary colors has been developed, which
comprise the “One Voice” color scheme. Consistent use of
these colors will contribute to the cohesive and harmonious
look of the BI Firm brand identity across all relevant media.
Check with your designer or printer when using the corporate
colors that they will be always be consistent.
-
-
Primary Color system
Primary Color
Sky Blue
Explanation:
The BI Firm Company has two official
colors: Sky Blue, Ocean deep
blue. These colors have become a
recognizable identifier for the company.
Color Codes
CMYK
: C091 M061 Y002 K036
Pantone:HKS
:RGB
: R016 G103 B174
Web
:#1067ae
Usage:
Use them as the dominant color palette
for all internal and external visual
presentations of the company.
Color Tones
100 %
80 %
60 %
40 %
20 %
Deep Blue Gradient
Gradient
-
Primary Color
Ocean Deep Blue
Color Codes
CMYK
: C100 M081 Y044 K046
Pantone:HKS
:RGB
: R006 G042 B081
Web
:#062a47
Color Tones
100 %
80 %
60 %
40 %
20 %
Deep Blue Gradient
Gradient
BI Firm: Corporate Brand Guidelines
7 // 8
The Secondary Color System
and color codes
-
Secondary Color system
Explanation:
The Secondary colors are
complementary to our official colors, but
are not recognizable identifiers for BI
Firm company. Secondary colors should
be used sparingly, that is, in less than 10
percent of the palette in one piece.
Usage:
Use them to accent and support the
primary color palette.
Color Codes
CMYK
: C020 M000 Y000 K080
Pantone:HKS
:RGB
: R000 G000 B000
Color Codes
CMYK
: C020 M000 Y000 K080
Pantone:HKS
:RGB
: R000 G000 B000
Color Codes
CMYK
: C020 M000 Y000 K080
Pantone:HKS
:RGB
: R000 G000 B000
Color Codes
CMYK
: C020 M000 Y000 K080
Pantone:HKS
: -RGB: R000
G000 B000
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BI Firm Contact
BI Firm - Brand page
Address
Rosenlundsgatan 54
118 63 Stockholm
Direct Link :
BI Firm - Download complete profile
Direct Link :
Phone
+46 8-546 662 00
Mail
[email protected]
http://www.bifirm.com/manual/bifirm-manual.zip
http://www.bifirm.com/manual/bifirm-manual.zip
BI Firm - Website
www.bifirm.com