2015 Annual Report - WHGCares Foundation

CARES
CARES
CARES
WHG Cares is the non-profit foundation of Wisconsin
Hospitality Group, a franchisee which operates more
than 100 Applebee’s and Pizza Hut restaurants
throughout Wisconsin.
2015
ANNUAL
REPORT
C
TABLE OF
CONTENTS
4 History of WHG Giving
5 Letter from the CEO
6 Apples for Kids
8 Apples for a Cure
10 Share Your Heart
12 Honor Flight / Veterans Day
14 World Hunger/Hunger Task Force
16 Local Efforts
18 Meaghan Fund
20 Making a Difference
21 Financial Summary
3
YOUR HEART
™
T:36”
SHARE
LETTER
FROM
THE
CEO
B:36.25”
S:35.75”
THE
HISTORY OF
WHG GIVING
Wisconsin Hospitality Group, LLC (WHG) is a local franchise organization that owns and
operates more than 100 restaurants throughout the state of Wisconsin: 82 Pizza Huts and
36 Applebee’s employ more than 4,000 people. Through local campaigns and generous
customer donations, the company has raised more than $2.8 million dollars during the
last 15 years and continues its philanthropic efforts each year.
WHG was founded with a steadfast commitment to taking care of its guests, employees
and communities. The leaders had a vision for an innovative restaurant-management
company that provides quality dining experiences for its guests, while generating
opportunities for employees and managers, at all levels, to give back to the communities
within those that they live and work, and that vision continues to guide the company
today. Most recently, WHG has created WHG Cares, a 501(c)3 non-profit foundation to
centralize their giving efferts and allow for tax deductible donations.
Wisconsin Hospitality Group has always maintained a dedication to giving that
has provided more than $2.8 million dollars in funding and support to various
organizations and causes.. Throughout the last 16 years, the WHG franchise
restaurants, Applebee’s and Pizza Hut, and its employees throughout
the state have donated hundreds of volunteer hours to run
campaigns in our local markets.
Based in Waukesha, WHG Cares and WHG make it a priority to keep campaign costs down
and to provide 100% of campaign net proceeds to its charitable partners. Throughout the
last 15 years, WHG has been able to raise and donate more than $300,000 each year in
combined gifts to local charities including Children’s Hospital, World Hunger Relief, Honor
Flight, ProHealth Care and One Heartland. These donations were made possible by both
the generosity of guests and the hard work of all WHG team members
™
WHG’s business and community-based values have earned it a nationwide reputation for a
commitment to philanthropy and recognition as both a state winner and national finalist
for the National Restaurant Association’s Restaurant Neighbor Award, which awards
restaurants for providing outstanding community service and involvement and has
won numerous awards for community involvement from it’s franchise partners.
1998
Wisconsin Hospitality Group
was formed.
FOOD DRIVE
In 2015, through the efforts of our team and the generosity of customer
donations, the company raised $304,963 in combined gifts. We were honored
to again support children’s causes through our partnerships with Children’s
Hospital of Wisconsin and Camp Heartland. We expanded our gifting programs
with the ProHealth Care partnership in 2014 in our support of breast cancer
research and screening. Our most recent campaign addition is our Hut Food
Drive, which allows us to raise food donations for local food pantries
state-wide near our Pizza Hut locations.
2000
Started APPLE FOR KIDS
Campaign
2001
Started SHARE YOUR HEART
Campaign
Every year, the whole Wisconsin Hospitality Group family looks forward to
providing free meals and honoring all branches of the military on Veterans Day.
This year we provided more than 17,000 free meals to veterans and active
2007
Started WORLD HUNGER
Campaign
2011
Started HONOR FLIGHT / VETS DAY
Campaign
2014
Started APPLES FOR
A CURE Campaign
military members. We also launched the
Meaghan Fund employee emergency fund and raised
more than $16,000 for employee assistance grants.
Our new 501(c)3 foundation, WHG Cares, which was founded
in 2015, is a very exciting step for our fundraising efforts.
The non-profit organization allows us to combine our fundraising
efforts and allow tax deductible donor gifts.
We appreciate all of the efforts of our employees and guests in 2015
and we look forward to a great 2016.
Mark Dillon
Wisconsin Hospitality Group CEO
2015
WHG Cares
was founded.
2015
Started HUT FOOD DRIVE
Campaign
WHGcares.org
5
MAKING A
DIFFERENCE
GIFTED MORE THAN $1.4 MILLION TO CAUSES
Children’s Hospital of Wisconsin utilizes the monies WHG raises each year for
dual purposes, to support an Endowment Fund that provides ongoing support
in perpetuity and a Usage Fund in which WHG allocates support to several of the
programs throughout the health system.
HIT THE LINKS FOR KIDS has grown exponentially over the past 15 years, becoming
the cornerstone of the annual Applebee’s fundraising campaign. It is a highly
anticipated event for all WHG employees, partners, vendors, friends and
Children’s Hospital stakeholders. The company’s four-week sister campaign,
APPLES FOR KIDS, is hosted by each of WHG’s 36 Applebee’s restaurants.
Guests are encouraged to purchase a paper apple for $1 or more to show
their support of Children’s Hospital charities.
91,410
$
RAISED IN 2015
73,157 ICONS SOLD
737 T-SHIRTS SOLD
1,442,215
$
In addition to the support of the golf outing and APPLES FOR KIDS drive,
team members donate their time and resources throughout the year to this
worthy cause. They host car washes, bowling events, volleyball tournaments,
AFK walks, and much more to raise awareness and funds for Children’s Hospital
of Wisconsin. Every member of the WHG organization is passionate about
getting involved and making a difference in the lives of children. A phrase
that can often be heard throughout the campaign is, “It’s for the Kids!,”
because that is truly the motivation behind each dollar raised
and a source of pride for all.
119,974
$
117,492
91,410
$
100,022
$
89,675
$
$
86,467
97,665
$
97,474
75,898
$
121,398
$
62,984
$
$
30,260
$
57,400
$
$
85,837
$
$
126,095
TOTAL RAISED SINCE 2000
$
The Applebee’s of WHG began their support of Children’s Hospital of Wisconsin
in June of 2000 with the inaugural HIT THE LINKS FOR KIDS golf outing and the
APPLES FOR KIDS (AFK) fundraising campaign, featured in all WHG Applebee’s
restaurants.
Throughout the last 15 years, the funds raised by WHG and the generosity
of customer donations, the company has raised more than $1.4 million
in combined gifts, including this last year’s donation of more than $91,410.
Fund were allocated to Children’s Hospital of Wisconsin’s Neonatal
Intensive Care Unit (NICU) and to funding the annual Children’s
Hospital Prom event.
105,256
RAISING MONEY FOR CHILDREN WITH CHILDHOOD ILLNESSES
2000
2001 2002
2003 2004 2005 2006 2007
2008 2009 2010 2011 2012 2013
2014 2015
7
38,683
$
$
40,312
DONATION
HISTORY
78,995
$
TOTAL RAISED SINCE 2014
38,683
$
RAISED IN 2015
2014
2015
31,821 ICONS SOLD
3,240 STRAWBERRY QUENCHERS SOLD
3,227 PINK TUMBLERS SOLD
784 BEER PINT GLASSES SOLD
613 MARTINI GLASSES SOLD
146 PINK COSMO SOLD
90 APP SAMPLER SOLD
1656 BONELESS WINGS SOLD
RAISING MONEY FOR BREAST CANCER
RESEARCH AND SCREENINGS
The monies from APPLES FOR A CURE go to a research project and ongoing
treatment and testing of breast cancer. The molecular genetics study donations help
to fund a collaborative study designed to gain insights on how genetic mutations
may contribute to the development of specific cancers, including breast cancers.
Support provides funding for local researchers, sample registries and critical
clinical materials and processing costs associated with research, as it relates
to hereditary cancers and cancer mutations.
CONTRIBUTIONS TO A CANCER CENTER AND LOCAL RESEARCH
SELECT ITEMS DISCOUNTED ON SUNDAYS & WEDNESDAYS
On Sundays & Wednesdays Only
On Sundays & Wednesdays Only
MILLER LITE OR COORS LIGHT
APPLES FOR A CURE
APP SAMPLER TRIO
TWO PINTS FOR $5
Regular Price $3.99 per pint
Commemorative Pint Glass $3
Mozzarella Sticks, Crosscut Ribs, & Pot Stickers $13
(While supplies last.)
STRAWBERRY QUENCHER
Regular Price $2.99 On Sundays & Wednesdays $2
Commemorative Tumbler $3
(While supplies last.)
On Sundays & Wednesdays Only
TRIPLE CHOCOLATE
MELTDOWN
Dine-in only.
On Sundays & Wednesdays Only
BONELESS WINGS
Full Order $6 Half Reorder $3
FOR MORE
INFO VISIT
whgonline.com/AFAC.html
PERFECT PINK COSMO
Regular Price $8.99 On Sundays & Wednesdays $8
Commemorative Martini Glass $3
(While supplies last.)
2 GREEN BAY TICKETS IN THE MILLER LITE LOUNGE
FOR THE DEC 13TH GAME AGAINST DALLAS!
$
ETS VALUED
TICK
Wisconsin Hospitality Group, in combination with its non-profit foundation,
WHG Cares, and its 36 Wisconsin-based Applebee’s restaurants, presented
a check for $38,683 to ProHealth Care in 2015, representing funds raised
during the second annual APPLES FOR A CURE campaign. Funds benefited
a collaborative cancer genetics research project with City Of Hope® and
ongoing support of state-of-the-art breast imaging services.
Enter every Sun & Wed during the month of Oct.
*No purchase necessary to win. Must be 21 or older to win and attend.
320
AT
Through our charity partnership with ProHealth Care, 100% of net proceeds
from ribbon and glassware sales, as well as 20% of select food and drink sales,
are designated to the APPLES FOR A CURE campaign. WHG’s first annual APPLES
FOR A CURE campaign was held in 2014 and WHG has challenged its Applebee’s
restaurant staff to raise $350,000 by the end of the annual campaign’s first 5 years.
MAKING A
DIFFERENCE
PURCHASE THESE ITEMS AND A PORTION
OF THE PROCEEDS GO TO APPLES FOR A CURE.
PURCHASE A PINK
RIBBON TO HELP FIGHT
BREAST CANCER!
EACH
https://a.pgtb.me/7SF79W
During the month of October at our 36 Applebee’s restaurants, WHG conducts
a fundraising campaign to raise money for breast cancer research and the
advancement of breast cancer education, prevention, screening and treatment.
“AFAC CAMPAIGN FUNDING IS HELPING TO FUND LOCAL EFFORTS IN CANCER
GENETICS RESEARCH, ONE OF THE FASTEST GROWING AREAS OF CANCER
CARE.”
– Christopher Hake, ProHealth Care Medical Oncologist
Funding also goes to fund ProHealth Care’s Breast Cancer Services, a first-class
cancer center in Pewaukee, WI, which includes state-of-the-art breast imaging
services. Funding will continue to support breast cancer screening and prevention.
9
68,325
$
67,611
$
61,401
$
52,455
$
50,229
$
$
46,203
56,559
$
$
35,000
40,389
$
$
$
58,419
59,173
$
$
74,599
76,119
$
$
102,008
102,000
DONATION HISTORY
SHARE
2001
2002
2003
2004
2005
2006
YOUR HEART
SUPPORTING CHILDREN IN NEED
MAKING A
DIFFERENCE
IMPORTANT CAMP DEVELOPMENT PROJECTS
WHG’s Pizza Hut restaurants are proud to support One Heartland in its mission to
provide national camp programs to children facing significant health or socially
isolating conditions. Pizza Hut has helped One Heartland fund its foundational
program, Camp Heartland, for the past sixteen years.
Since 1993, Camp Heartland has hosted one-week camps for children from
across the country affected by HIV/AIDS. The camps have provided a safe haven
for these children to experience social acceptance, psychological support and a
whole lot of fun at minimal or no cost to the families.
Camp Heartland serves children and youth ages 7-15 either infected or directly
affected by HIV/AIDS. This is a national program, serving participants from 20
states. These one-week camps provide a place where complete acceptance and
freedom from social isolation is the norm. Participants can enjoy many outdoor
activities such as canoeing, fishing, archery, climbing wall and swimming. Other
activities offered include arts and crafts, drama, evening programs and an all
camp dance.
The cost to participate is determined by family income. Generous support is
provided by donors to allow children with financial constraints the ability to
attend camp.
Wisconsin Hospitality Group and its Pizza Hut restaurants, in combination
with the company’s new foundation, WHG Cares, raised $68,325 during
their 2015 Share Your Heart campaign, which ran April 26th through May
31st.
2007
2008
2009
2010
2011
2012
2013
2014
2015
950,556
$
TOTAL RAISED SINCE 2001
68,325
$
RAISED IN 2015
The proceeds raised will support Camp Heartland, which provides children
affected by HIV/AIDS the ability to enjoy an exciting and progressive
summer camp program. In 2015, the restaurants raised more than $68,000
which supported the funding of a new handicap-accessible dock so that
children of all ages and abilities would be able to fish and enjoy the water
at camp. Since 2000 campaign funds have totaled more than $950,000.
“WE COULDN’T DO WHAT WE DO WITHOUT PIZZA HUT’S GENEROSITY, WHICH
SHOWS UP IN SO MANY WAYS. THE FUNDS THEY GIVE US ARE JUST THE START.
OUR CAMP’S KITCHEN IS CALLED ‘THE HUT’ BECAUSE OF THE AMOUNT OF
STATE-OF-THE-ART KITCHEN EQUIPMENT DONATED BY PIZZA HUT. THEY ARE
TRUE PARTNERS IN OUR MISSION.”
– Patrick Kindler, Executive Director of One Heartland
11
Thank You, Real Heroes!
VETERANS DAY 2014
MAKING A
DIFFERENCE
SEE YOU
TUESDAY
NOVEMBER 11TH
VETERANS and ACTIVE DUTY MILITARY
*
ENJOY A FREE SIGNATURE ENTREE
HELPING TO MAKE DREAMS COME TRUE
*Available during business hours on November 11, 2014 at participating Applebee’s® only. Dine-in from
limited menu only. Beverages and gratuity not included. Veterans and active military simply show proof of
military service. Visit WHGOnline.com for list of acceptable proof.
For just $1 you can help send an American Veteran to Washington D.C.
to visit memorials dedicated to honor their service and sacrifices.
™
NAME
WISCONSIN REGIONAL HONOR FLIGHT HUBS
“WHG HAS CONTINUED TO HELP US RAISE FUNDS AND AWARENESS
EACH YEAR, AND LAST YEAR PROVIDED FUNDING FOR OUR
VETERANS’ FLIGHTS.”
– Steve Barlett, Badger Honor Flight
PRO
CEE
B
S.
· Freedom Honor Flight (La Crosse)
· Stars & Stripes Honor Flight (Milwaukee Region)
· Badger Honor Flight (Dane County)
· Old Glory Honor Flight (Appleton/Green Bay)
· Never Forgotten Honor Flight (Wausau Area)
ON
DS OF
FIT H
THIS ICON BENE
FL
OR
IG
HT
W
IS
CO
N
SI
N
H
U
™
2,493
$
RAISED IN 2015
20,043
™
More than 17,000 veterans were served meals in 2015, making
it the largest
attended Veterans Day event and WHG is hopeful that they will have the
opportunity to surpass that number. Since the campaign inception over
100,000 veterans have received a meal of honor.
$
Veterans Day is also an opportunity for guests to purchase Honor Flight
icons and provide other donations to raise money for veterans to participate
in memorable flights to Washington, D.C., where they can experience a trip
of a life time, including memorials in honor of their service.
TOTAL RAISED SINCE 2011
DONATIONS
11,190
VETS SERVED
17,286
2,493
$
$
1,743
$
16,532
WHG also partners with the state of Wisconsin’s Veterans Affairs Office
to provide veterans information about their benefits while
dining at Applebee’s on Veterans Day.
18,694
19,599
$
20,761
The organization selects veteran heros to travel to Washington, D.C. to
honor their service and sacrifices and to visit and reflect at their memorials.
Top priority is given to the senior veterans – World War II survivors, along
with those other veterans who may be terminally ill.
follow us: “Applebee’s Wisconsin”
4,069
Wisconsin Hospitality Group and its 36 Wisconsin Applebee’s restaurants
are proud to announce seven years of Veterans Day free meals provided.
Active and retired servicemen and women are invited to stop by one of the
locations and receive a free entrée for their service.
VETERAN
548
PROVIDING FREE MEALS AND RAISING MONEY TO SUPPORT
VETERAN FLIGHTS TO WASHINGTON DC
HONOR A
WHG also raisied funds on Veterans Day with proceeds benefiting
Honor Flight programs in Wisconsin. Guests are able to donate $1
or more through the purchase of Honor Flight icons. Honor Flight
Network is a non-profit organization created solely to honor
America’s veterans for all their sacrifices.
$
™
2011
2012
2013
2014
2015
2011
2012
2013
2014
2015
13
259,387
$
56,500
$
$
57,721
DONATION HISTORY
$
28,295
30,756
$
22,619
10,373
$
2007
$
$
9,393
2,604
RAISED IN 2015
$
28,295
$
$
WORLD HUNGER/
HUNGER TASK
FORCE
41,126
TOTAL RAISED SINCE 2007
2008 2009 2010 2011 2012 2013
2014 2015
RAISING MONEY TO FIGHT WORLD HUNGER
Throughout the duration of the campaign, funds are raised through
customer donations at all 82 WHG Pizza Hut locations, both online and in
restaurants. Customers have the opportunity to donate in $1, $3, $5 and $10
increments, which can all help to feed an entire classroom of children for a
day, in a needy area of the world.
According to the United Nations, there are 795 million people around
the world who are hungry. As a franchise of one of the world’s largest
restaurant companies, we believe it is our privilege and responsibility to
make a difference in the lives of others less fortunate who are hungry
around the globe. In 2007 as Yum! approached a 10th anniversary, they
decided to align their franchise system around a global crisis that we
were well positioned to address – hunger relief. Yum! and the Brands had
a longstanding commitment to hunger in the U.S. through our Harvest
program.
MAKING A
DIFFERENCE
FIGHTING HUNGER WORLD WIDE AND AT HOME
FOOD DRIVE
Since its inception in 2007, Yum! Brands, including Pizza Hut, have raised
funds for the United Nations World Food Programme through their annual
WORLD HUNGER RELIEF campaign, has raised over $185 million dollars,
has provided approximately 750 million meals around the world, and has
become the world’s largest world hunger relief effort.
OVER
Yum! Brands’ WORLD HUNGER RELIEF effort is one of the world’s largest
private sector hunger relief initiatives, spanning more than 125 countries
and territories, with over 41,000 KFC, Pizza Hut and Taco Bell restaurants
and 1.5 million employees. The organization has raised nearly $600 Million
in cash and food donations for WORLD FOOD PROGRAMME and other hunger
relief agencies, helping to provide nearly 2.4 billion nutritious meals for
those in need and save the lives of millions of people in remote corners of
the world.
In support of WORLD HUNGER RELIEF, WHG and Pizza Hut – have raised
more than $250,000 during the last 9 years and continue to work at
meeting or exceeding their fundraising goals each year.
1,500
POUNDS RAISED
IN 2015
To expand efforts in fighting world hunger, WHG and its Pizza Hut
restaurants launched the HUT FOOD DRIVE to raise food donations for local
food pantries throughout Wisconsin. Through their efforts, the inaugural
campaign raised more than 1,500 pounds of food.
15
LOCAL
EFFORTS
PLAN A FUNDRAISER WITH YOUR LOCAL
APPLEBEE’S OR PIZZA HUT
Through our network of restaurants – 36 Applebee’s and 82 Pizza Huts
– Wisconsin Hospitality Group offers local fundraising programs that are
available to local organizations to raise money for local causes.
MAKING A
DIFFERENCE
COMMUNITY-BASED PROGRAMS WE SUPPORT
Each year, WHG works to provide toys to the local Alma Center so that
families that are experiencing trauma or a difficult transition are provided
a chance for joy and gifts during the holiday season. Over the last several
years, our employees have donated hundreds of toys for families in need.
The Alma Center is a national charity that works to break the cycle of
domestic violence in families by changing abusive men. They are a
research-based gender-specific agency providing pioneering trauma-informed healing, education, social services and a positive peer community
to support abusive men’s peaceful and lasting transformation.
Sports teams
Schools
Arts / theater programs
Churches
Non-profits
Family causes
Connect with your local Applebee’s or Pizza hut to find out more about our
programs and our staff will help you on your way to reaching your financial
goals. Our programs include Flapjack Fundraisers, Dining to Donate, Dough
for Dollars and more.
17
MAKING A
DIFFERENCE
GIVING TO EMPLOYEES THAT ARE IN NEED OF SUPPORT
All current full-time or part-time employees of Wisconsin Hospitality Group
are eligible to apply for grant funds. Employees do not have to contribute to
the fund in order to be eligible for grant awards. Grants are solely awarded
based on availability, need and fit.
IN MEMORY OF A SPECIAL PERSON, MEAGHAN RATH
In 2015, the first year of the fund, the company raised more than $16,000
and donated $3,000 to employees in need. The funds collected are held
in an account so that the company may respond quickly in time of need.
Wisconsin Hospitality Group has always maintained a dedication to giving.
Throughout the years, the company has developed several gifting / donation
programs that have provided more than $2.8 million in funding and support
to various organizations and causes.
The company is now proud to introduce our newest employee only gifting
program called the Meaghan Fund. This program is unique to our other
charitable programs because it is developed to provide assistance to our
own WHG employees who are in need of financial assistance due to a
catastrophic event. The Meaghan Fund employee grant program raises
100% of funds through employee payroll deduction contributions or
one-time donations.
The Meaghan Fund was inspired by Meaghan Rath, a special young lady
who battled cancer for many years and always showed courage and strength.
WHG supported Meaghan’s parents, Ken and Kate Rath, both Pizza Hut GMs,
during the very difficult time and provided financial assistance and flexible
work schedules so that they could support their daughter and tend to
Meaghan’s health issues. The support and assistance provided to the
Rath family is the first of many employee grants provided to
WHG employees in need.
16,000
$
RAISED IN 2015
3,000
$
DONATED TO EMPLOYEES
IN NEED IN 2015
19
23%
29%
Fundraising Expenses
FINANCIAL
SUMMARY
Apples for Kids
5%
1%
9%
Meaghan Fund
WHG Cares donated 100% of net proceeds to its charitable organizations. We
work diligently at keeping campaign costs down so that we may achieve a high
return for our guest donors and our staff, whom work very hard at raising money
within the restaurants. WHG Cares is a nonprofit 501c3 organization that collects
contributions from Wisconsin Hospitality Group restaurant (Applebee’s and Pizza
Hut) guests and employees to help in the benefit of valued charity partners.
12%
Apples for a Cure
Honor Flight
In 2015, contributions equaled $317,861 of which $229,206 were paid out directly to
organizations. An additional $3,000 in employee donations was paid out from the
Meaghan Fund employee emergency fund to assist some in time of need. Total
campaign expenses for the year equaled $72,757, or 22.8%. These are expenses
directly relate to all campaign efforts. At year end, the Meaghan Fund, had a cash
balance of $12,898. This represents the amount available to employees through the
Meaghan Fund employee emergency fund.
World Hunger
21%
Share Your Heart
TOTAL RAISED:
BOARD OF DIRECTORS:
MARK DILLON
President
TIM RANDALL
Vice-President / Secretary
DENISE HARRIS
Board Member
$317,861.22
TOTAL DONATIONS:
$232,206.22
Children’s Hospital
Pro Health Care
One Heartland
World Hunger
Honor Flight
Meghan Fund
$91,410.14
$38,682.97
$68,325.11
$28,295.00
$2,493.00
$3,000.00
EXPENSES
$72,756.82
Bank Fees
Campaign Expenses
$20.96
$72,735.86
NET OUTLAY:
$304,963.04
NET ASSETS, END OF YEAR: $12,898.18
21
317,861.22
$
TOTAL RAISED IN 2015
23
WISCONSIN
HOSPITALITY
GROUP
WISCONSIN
HOSPITALITY
GROUP
CARES
HOSPITALITY
CARES
HOSPITALITY
CARES
CARE
WISCONSIN
GROUP
WISCONSIN
HOSPITALITY
GROUP
WISCONSIN
2120 Pewaukee Road, Suite 200, Waukesha, WI 53188 • 414-266-5100 • WHGcares.org
GROUP
WISCONSIN
HOSPITALITY
GROUP