PHTrustIndex2015 - Immersive Media

Official Hashtag:
#PHTrustIndex2015
PROPERTY OF EON, INC.
44% of Filipinos are online.
40 million have social
media accounts.
3
PROPERTY OF EON, INC.
Around 85% of the online audience are of voting age.
4
PROPERTY OF EON, INC.
5
PROPERTY OF EON, INC.
6
PROPERTY OF EON, INC.
1
Who has the
most followers?
7
PROPERTY OF EON, INC.
2,860,948
8
8.2 MILLION
PROPERTY OF EON, INC.
9
Yaya Dub vs Madame
2.13 M FOLLOWERS
TWITTER
2.04 M FOLLOWERS
TWITTER
PROPERTY OF EON, INC.
PROPERTY OF EON, INC.
2
“Less popular” but “much more
interesting” candidates can find
a following (or a vote or two)
using some social media tricks.
11
PROPERTY OF EON, INC.
12
PROPERTY OF EON, INC.
13
PROPERTY OF EON, INC.
14
PROPERTY OF EON, INC.
Biyaheng Langit para sa daang matuwid!
Tumatakbo po para mag-serbisyo sa
mamayang Pilipino, ang inyong anghel sa
gobyerno #ArchangelLucifer2016
15
PROPERTY OF EON, INC.
Mag-tulungan po tayo, ha! Wala pong
exempted sa pagbibigay ng tulong para
sa mga biktima ni #LandoPH. Keep safe
po tayong lahat! 16
PROPERTY OF EON, INC.
Solutions-oriented
Responsive to his public
17
PROPERTY OF EON, INC.
3
Who is being
talked about
the most?
18
PROPERTY OF EON, INC.
If Grace Poe is the
baby girl of FPJ,
h"p://manila.coconuts.co/2015/06/02/old-photo-fpj-and-grace-poe-becomes-esquire-philippines-cover
19
PROPERTY OF EON, INC.
and Mar is the
sweetheart of Korina,
h"p://www.korinasanchezroxas.com/uploads/3/0/9/7/3097920/6909012_orig.jpg
20
PROPERTY OF EON, INC.
21
total positive mentions
PROPERTY OF EON, INC.
22
total positive mentions
DUTERTE
PROPERTY OF EON, INC.
23
Positive mentions over total volume
of mentions
• 
Duterte: 6%
• 
Poe: 6%
• 
Roxas: 4%
• 
Binay: 2%
• 
Santiago: 6%
Negative mentions over total volume of mentions
• 
Duterte: 4%
• 
Poe: 7%
• 
Roxas: 5%
• 
Binay: 6%
• 
Santiago: 4%
PROPERTY OF EON, INC.
4
Duterte
is a viral
Sensation.
24
PROPERTY OF EON, INC.
Grace Poe
Mar Roxas
MOST SHARED STORY IN FACEBOOK & STORY REGARDING ANY PRESIDENTIAL CANDIDATE
25
PROPERTY OF EON, INC.
5
Traffic is driving people
nuts. And MMDA can use
a fresh online
spokesperson.
26
PROPERTY OF EON, INC.
27
PROPERTY OF EON, INC.
6
Pinoys have a different
take on the economy
as compared to our
ASEAN neighbors.
28
PROPERTY OF EON, INC.
Economy
Thailand
#Finance
#Tourism
#Investment
29
PROPERTY OF EON, INC.
Economy
Indonesia
#Finance
#Tourism
#Investment
30
PROPERTY OF EON, INC.
Economy
Malaysia
#Unity4Malaysia
#ChangePenang
#Ringgit
31
PROPERTY OF EON, INC.
Economy
Philippines
#ShowtimeKapamilyaDay
#MyPastillasLove
#AldubtheBigSurprise
32
PROPERTY OF EON, INC.
Sample Posts from the Philippines
33
PROPERTY OF EON, INC.
7
Health is a
top issue.
34
PROPERTY OF EON, INC.
Alden’s health is a top issue.
35
PROPERTY OF EON, INC.
36
PROPERTY OF EON, INC.
37
PROPERTY OF EON, INC.
8
Everyone’s going crazy for Alden.
Even Binay wants to whip it with the Pambansang Bae.
38
PROPERTY OF EON, INC.
39
PROPERTY OF EON, INC.
9
Social media has its
own President-VP
tandem.
40
PROPERTY OF EON, INC.
#ChizAms2016
41
PROPERTY OF EON, INC.
42
PROPERTY OF EON, INC.
43
10
Chiz’s strongest
suit is his Heart
PROPERTY OF EON, INC.
44
PROPERTY OF EON, INC.
3,586,963
Combined followers of all VP candidates
1.14M
785K
4,279,872
2.3M
45
PROPERTY OF EON, INC.
#coolstorybro
46
PROPERTY OF EON, INC.
New media = new politics?
PROPERTY OF EON, INC.
Find the truth.
PROPERTY OF EON, INC.
PROPERTY OF EON, INC.
#PHTrustIndex2015
For questions, comments or
requests for a copy, e-mail
[email protected]
Like us on Facebook: Eon Inc.
Follow us on Twitter: @eontweets