Untitled - Maroc Export

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Table of Contents
05 EXHIBITORS LIST & LOCATION MAP
12 MOROCCO’S AGRICULTURAL SECTOR
20 BUSINESS ASSOCIATIONS
28 EXHIBITORS PRESENTATIONS
59 EDITOR
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EXHIBITORS LIST & LOCATION MAP
7
Moroccan Centre For Export Promotion
Mrs. Zahra MAAFIRI
The Moroccan Center for Export Promotion is a
Managing Director governemental institution founded on December 17, 1976
Mrs. Nadia RHAOUTI
(Hija 25, 1396) by Dahir NO 1-76-385.
Sectorial Nanager The Center is in charge of promoting the export of industrial
Mrs. Hasna ALAOUI
and agricultural products, services, and any products that
Communication Manager do not fall under the jurisdiction of other administrations or
Mrs. Loubna AL QOH
organizations, by virtue of law or regulation.
Head of department Agroindustry In fact, handicrafts and tourism promotion are governed
M. Anas GADDARI
Export Advisor
Mrs. Houda NAJI
Export Advisor
23, Rue Bnou Majed EL Bahar
20000 Casablanca, MOROCCO
Phone: +212 522 30 22 10
Fax: +212 522 45 05 57
respectively by The House of Handicrafts and The National
Office of Tourism.
Our Strategic Missions
• Promoting Moroccan exportable goods in international
markets, in accordance with national sectorial strategies;
• Expanding markets for Moroccan exports;
• Supporting the internationalization of Moroccan
companies;
• Organizing business information systems at the international level, in collaboration with economic and
E-mail: [email protected] trade representations abroad.
Web Site: www.marocexport.gov.ma • Conducting studies on the exportability of Moroccan
products and on the characteristics of foreign markets;
assisting exporters in their marketing efforts and
advertising Moroccan products abroad ;
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Moroccan Centre For Export Promotion
• Providing input in the development of global trade policies and a consistent program
for promoting the exportation of manufactured products;
• Assisting export-promotion, credit system and export credit insurance institutions, simplifying
and standardizing export-related documentation and procedures;
• Guiding public and private investors towards products
that can be quickly assimilated into foreign markets with the best possible conditions;
• Contributing to the training of foreign trade professionals in export-promotion techniques,
information and marketing;
• Proposing legislative and regulatory texts necessary for the accomplishment of its mission.
Our Activities :
• We organize Moroccan participation to professional international sector-based fairs to increase
international exposure for the products and services oriented export;
• We set up business missions with B-to-B meetings for direct marketing towards foreign customers
in targeted markets;
• Our high level institutional missions target decision makers of major international prime contractors
in order to strengthen their sourcing from Morocco.
• Our large-scale multi-sectorial missions facilitate the penetration of Moroccan exporters into the
sub-Saharan and MENA markets;
• Our Sectorial communication campaigns guarantee a better positioning of the Moroccan products
and services oriented export on international markets;
• Our Business-to-Consumer (B-to-C) operations facilitate the referencing of Moroccan agricultural
products with major international retail chains;
• We invite foreign decision makers to Morocco in order to promote Moroccan quality and know-how.
• We conduct training and information sessions to help identify the Moroccan products and services
oriented export.
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MOROCCO’S AGRICULTURAL
SECTOR OVERVIEW
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Citrus Fruit Exports by Variety
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Citrus Fruit Exports by Markets
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Fresh Fruits
& Vegetables Exports by Variety
Fresh Fruits & Vegetables Exports by Markets
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VEGETABLE VARIETIES
FRUIT VARIETIES
17
Overview on the agricultural
sector in Morocco
Morocco produces around 12 million tonnes of fruits and vegetables a year.
2 million tonnes of citrus production a year which covers 8 months a year.
1.2 million tonnes of tomato a year.
The production meets all the needs of the local market in terms of fruits and
vegetables.
Morocco exports 1.25 million tonnes a year, achieving a turnover of more than
$ 1.2 billion: Morocco exports 610,000 tonnes of fruits and 640,000 tonnes of
vegetables.
Morocco exports 50 types of fruits and vegetables.
Citrus fruits are the main exported fruits (83%), melons 8%, strawberries 4%,
grapes 1%, watermelons 1%, blueberries, avocado, raspberry...
Tomatoes are the main vegetables exported (64%), green bean (15%), pepper
(8%), zucchini (5%), potato (3%), chilli (2%), radish (1%), lettuce, onion, cabbage,
cucumber...
Morocco is the 8th largest exporter of citrus in the world: exporting 500,000
tonnes of citrus fruits a year with a value of approximately $ 500 million (small
citrus fruits and oranges).
Following the adaptation of Morocco’s supply to the global demand, small
citrus fruits exports increased rapidly during the past five years (clementine,
nour, nova, Nadorcott).
Morocco is the 4th largest exporter of tomatoes in the world: exporting 400,000
tonnes of tomatoes a year.
Tomatoes exports are mainly oriented to the European market
Russia has become the second largest destination for Morocco. The imports
volume of this market has reached 51,000 tonnes in 2011/12 while it recoded
only 11,000 tonnes in 2006/07.
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The Strengths of the Sector
- Morocco, a platform for Europe, the Middle East, Africa, enjoys an ideal
geographical location which makes of it an export platform for the EU market,
the U.S. East Coast and other markets.
- Morocco also enjoys a quality image abroad and has strong ability to differentiate
its products.
- The agricultural sector comes at the forefront of the national development
priorities because of role it plays in the economic and social fabric of the
country; the Green Morocco Plan is proof.
- The eating and organoleptic quality of citrus and vegetables.
- The diversity of products: varieties of oranges, berries, tomatoes...
- Crops are used to feed the country’s exports and offer significant opportunities
for the local food industry.
- Soil resources: SAU compared to SAT.
- The citrus sector development prospects aim at tripling the volume of production
(32 million T/year) and doubling the exports (1.3 million T/year) in 2020 by setting
a contractual program aiming at restructuring the citrus sector in Morocco.
- The preferential access that Morocco has to certain markets (EU, USA, EFTA,
Quad, etc.) to obtain several agricultural and agro-industrial products of interest
for its local market.
19
BUSINESS ASSOCIATIONS
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FIFEL Nord
(AMCEF/AMPFR)
M. ALAMOURI Mohamed
The sector of the berries in the North or Morocco (Gharb
President and Loukkos) is framed by two professional associations,
the first is the Moroccan Association of Producers of berries
Club de l’ORMVAL,
Route de Larache,
Ksar El Kebir - MOROCCO
(AMPFR) and the second is the Moroccan Association of
Phone: +212 661 29 91 44
The role of the two associations is to represent, organize,
E-mail:
[email protected]
the sector of the berries.
Conditioners Exporters of strawberry (AMCEF) both are
members of the Interprofessional Federation Moroccan
production and export of Fruits and Vegetables (FIFEL).
structure, improve, promote and defend
Web Site:
www.moroccoberry.com
Activity
Production, conditionnement et exportation de Fruits
Rouges
PRODUCT
Strawberry, Rapsberry and Blueberry
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AMTRI MAROC
AMTRI was created at the initiative of professional M. BERNOUSSI
transporters , the Moroccan Association of Road Transport
Vice President
Intercontinental of Morocco, designated by the acronym
AMTRI MOROCCO .
Idrissi
M. ZGHINOU Amer
Includes Carriers operating in the sector of intercontinental Conseiller
road haulage in northern regions and others of the
Kingdom of Morocco .
The AMTRI MOROCCO aims To represent, advise, assist
and defend the professional interests and to explore ways
and incentives to strengthen the Moroccan fleet.
Rue Ibn Taymia. Résidence Ibn
Abderrazak. Etage N°2. Appt
N°3 Tanger Tanger 90000
MOROCCO
The AMTRI MOROCCO, proposes to solve all of
economical, social, legal and technical problems related
to its activity .
Phone: +212 539 340 706
The AMTRI MOROCCO , through its dynamism, represents
the profession nearby the :
Moroccan government.
Foreign consular corps in the region.
International Associations ( ASTIC, AFRTI ).
E-mail:
[email protected]
The AMTRI MOROCCO currently has more than 450
entities Moroccan and foreign transport.
Fax:
+212 539 340 705
Web site:
www.amtrimaroc.com
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APEFEL
Moroccan Association of Producers and Producers
/Exporters of Fruits and Vegetables
M. Lahoucine ADARDOUR
President
M. Mohammed KABBAGE
Vice president
Av. My. Ismail Dar Illigh Imm.
A5 Bur 209, Cité Nahda, CP :
80 000, Agadir - MOROCCO
Phone: +212 528 84 88 64
+212 522 82 84 89
Fax : +212 528 84 88 65
E-mail:
[email protected]
Web Site:
www.apefel.com
In recent decades marked by profound changes, the fruits and
vegetables for export has grown considerably by advances in
production, packaging and marketing.
At the dawn of the 3rd millennium and in a context of
globalization and the globalization of trade, the agricultural
landscape is changing consistently.
In order to change the profession, creating a new association
of producers exporters had become imperative to incorporate
new skills young and dynamic.
And February 24, 1994, in the presence of a large audience
of producers, and in a spirit of cooperation and anticipation
to the expectations of professionals, was born the Moroccan
Association of Producers Exporters of Fruits and Vegetables
(APEFEL). The creation of the APEFEL was a real turning point
in the fruits and vegetables through the emergence of a new
approach to agricultural trade unionism based primarily on
analysis of constraints in the sector and on a large production
capacity ideas and proposals for solutions.
Thanks to its dynamic and relevant services offered to its
members, the APEFEL currently represents nearly 500 farmers
and producers / exporters of fruits and vegetables exporting
nearly 80% of the total quantities of fruits and vegetables
exported. These producers are located in the main producing
areas of fruits and vegetables in this case Souss Massa, Casa,
Eljadida, Berkane and Loukous.
Activity
Fresh fruits & vegetables
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ASPAM
The Moroccan Association of Citrus Producers (ASPAM) was
created on 1986, in a spirit of cooperation
and anticipation of the sector’s professionals expectations.
The birth of the association is a turning point in the citrus sector
and this thanks to the emergence
of a new unionism approach based on in-depth analysis of the
sector’s constraints, and a
great ability to generate ideas and suggest solutions.
Thanks to its dynamism and vigor, and the high quality services
that the members benefit from,
the ASPAM regroups all Producers and Exporters who
guarantee 90% of the global quantity
of exported products.
These producers are spread out across the main citrus
producing areas : Sous-massa, Loukouss Gharb, Berkane.
M. Hassan LYOUSSI
President
M. Ahmed DERRAB
Secretary General
283, Bd. Zerktouni 6° Etage
Casablanca - MOROCCO
Phone: +212 522 36 39 46
+212 522 36 39 96
Fax: +212 522 36 40 41
E-mail:
[email protected]
Activity
Citrus
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ASPEM
MOROCCAN EARLY VEGETABLES GROWERS
AND EXPORTERS ASSOCIATION
M. Mohamed ZAHIDI
The Moroccan Early Vegetables Growers and Exporters
President Association (ASPEM) was established in 1986 by the
merging of two associations which have been operating
B.p: 714, lot al maghrib jadid,
n°552, Larache - MOROCCO
in the vegetable growing and exporting sector since the
mid sixties.
ASPEM represents the majority of small and medium
Phone: +212 522 30 15 10
Fax: +212 522 30 06 12
vegetable growers of all production areas of the country.
40% of their production are exported thru the major
exporting groups.
E-mail:
[email protected]
Activity
Vegetables
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The Association of Nadorcott
Producers in Morocco (APNM)
The association of Nadorcott producers in Morocco (APNM) M. Mohammed BENBIGA
was set up to form into a federation and represent the interests Secretary General
of Nadorcott producers and exporters in Morocco.
Role and missions :
The role of the Association is to implement the preservation, Km 5, Route d’Azemmour,
protection, promotion and development of the variety of Dar Bouazza, Casablanca,
Nadorcott tangerine tree in Morocoo. Its main missions are :
• To ensure the best use of the Nadorcott tangerine tree by the producers
• To ensure and see to the harmonious development of the variety in Morocco
• To encourage and maintain the solidarity among Nadorcott producers
• To organize meetings of producers in order to improve the conditions
of use of the Nadorcott during its production.
• To organize seminars, meetings, conferences regarding the Nadorcott, in
order to distribute its awareness, specific characters and know how in
production in Morocco.
The Moroccan Association aims to manage the good quality
from Morocco at the international level through a quality label:
the Afourer® label.
21000 - MOROCCO
Phone: +212 528 84 88 64
+212 528 82 84 89
Fax:
+212 528 84 88 65
E-mail:
[email protected]
- The Nadorcott tangerine : The Nadorcott tangerine tree is
one of the greatest discoveries which marks contemporary
history of citrus fruit farming in the Mediterranean region. It was
discovered in Morocco in 1982 in the INRA collections (Institut
national de la recherche agronomique – “National Institute of
agronomic research”), then subsequently selected and planted
by the Agricultural Estates in 1990.
Main markets : Western Europe, Scandinavia, Russia and countries
of East Europe, Canada, United States and Middle East.
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EXHIBITORS PRESENTATION
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ABAZ
Société Civile Agricole
ABAZ is a moroccan producer and exporter of fresh fruits
mainly :
- Avocados from mid of October to April,
- Mangoes from end of August to end of October,
- Blueberries from Marsh to May
M. Aziz Abdou SIMO
General Manager
M. Karim MORTADA
Export Manager
Mrs. Lydia NEUMANN
Responsable Commercial
2, rue lahcen EL BASRI, n°6,
Casablanca - MOROCCO
Phone: +212 522 22 24 88
Fax: +212 522 22 14 96
E-mail:
[email protected]
PRODUCT
Avocado Mangues ; Blueberry LITCHI
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AFRICAN BLUE
M. LEOSTIC Jean César
AFRICAN BLUE is dedicated to BLUEBERRIES, we grow,
Supply Chain Manager pack and export.
By 2017, we’ll export 4000 tons of our blueberries each
BP n° 15 Moulay Bousselham,
14302 - MOROCCO
year. Our varieties are patented and offer an unique and
unforgettable taste sensation.
We offer a unique window production with a peak from
Phone: +212 666 11 48 21
March to May and all are farms are Global Gap, Tesco
Nurture and Field 2 Fork certified.
E-mail:
[email protected]
Our packing facilities are BRC, HACCP and ISO22000 and
we can deliver between 2-4 days after harvest anywhere
in the world.
Web Site:
www.african-blue.com
PRODUCT
Blueberries
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Agri-souss
The Souss farmer’s group was created in 1989, derived M. Abounaim ABDELMALEK
from the Association of Producers, Packers and Exporters
CEO
of Moroccan Fruits and Vegetables.
Agris-Souss, now chaired by Abderrazak Mouisset, exploits
for production 6000 hectares nearly, gathers more than 170 M. Mohamed SOULALI
producers and 12 packing houses with a cooperative status for Sales Manager
most and exports currently more than 160 000 tons of citrus and
vegetables all over the word.
Our group has implemented a strategy of supply concentration Imm. Najah Cité Annajah
and integration of the chain from production to distribution, BP.798, 80010 Agadir,
with special attention to packaging and logistics.
Our competitiveness lays on an efficient organization targeting MOROCCO
at one federating and empowering our members.
Agri-Souss farmers combine the traditional know-how with Phone: +212 528 22 67 60
the most sophisticated production technologies: Microirrigation, fertigation, selection and development of new Fax:
+212 528 22 63 80
varieties, reasoned growing method, traceability by parcel,
+212 528 22 32 42
cold chain’ observation, Human skill’s specialization.
Therefore, Agri-Souss offers high-quality production, controlled
E-mail:
from start to finish, with steadily increasing volumes.
Certification GlobalGap, Nature Choice, British Retail Consortium, [email protected]
ISO 9001, HACCP
[email protected]
Activity
Web Site:
www.agrisouss.ma
Citrus fruits
PRODUCT
Agrumes et Primeurs
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ARBOR GROUP
Mrs. Nezha Sakkat
BENCHEKROUN
Arbor Group, created in 1947, is one of the leading
moroccan company, for fresh fruits. Its added value is
CEO based on its vertical chain, from production to distribution,
Rue Sfax, Bd. Kahraba,
route côtière Mohammedia.
Quartier Industriel Est. Aïn Sebâa
Casablanca - Maroc
threw moroccan market and export. Arbor Group made
the quality policy one of its main objectives. Nowadays
the Group is certified ISO 9001, ISO 22000, Global Gap
and Tesco Nurture.
Phone: +212 522 35 49 22
Fax:
+212 522 66 25 80
E-mail:
[email protected]
Web Site:
www.arbor.ma
Activity
Production, storage, packing, distribution of fresh fruits
PRODUCT
Apples, pears, nashis pears, peaches, nectarines, plums,
grapes, jujubes, cherries
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AROMAFRESH sarl
Aromafresh is a limited company specialized in the M. Hafid ALAOUI ISMAILI
production and packaging of fresh aromatic herbs General Manager
worldwide. The favorable climate of Morocco and its
presence through the various areas of the country (Kenitra,
Casablanca, Nador, Berkane …), confer to Aromafresh the B.p: 714, lotissement al
possibility of producing a broad range of high quality maghrib jadid, n°552, Larache.
product, such as: basil, coriander, dill, flat parsley, curly
parsley, rosemary, thyme, lemon thyme, tarragon, chervil, MOROCCO
spearmint, red mint, oregano, marjoram, lemon grass,
lovage, melissa, sage, sorrel, savory, red sorrel, watercress, Phone: +212 537 904 098
chive,…
We use a top-of-the-range packaging, adapted according
to our customers’ specifications and criteria.
Fax: +212 537 904 099
Activity
E-mail:
[email protected]
Production, Packaging & exportation of Aromatic &
Medicinal Herbs
PRODUCT
Mint, coriander, parsley and kale dish, Basil, Rosemary,
Thyme, Lemon Thyme, Lemongrass, Laurier, chives,
oregano, marjoram, tarragon, Salads, Absinthe, Lemon
Balm, Sage, Dill, Leek, Fenugreek, Savory, geranium,
Zucchini
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bodor
M. Rachid LAANAYA
Bodor is a Moroccan family group whose businesses
Manager involved in agricultural development in the areas of seed
and nutritional supplements. Today, through the diversity
8 Rue Ait Baha
Casablanca, MOROCCO
Phone: +212 522 47 32 86
Fax: +212 522 47 06 37
E-mail:
[email protected]
Web Site:
www.bodor.ma
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of human resources and its presence in all of the Moroccan
territory, Bodor integrates business development and
distribution of these products.
Since its creation in 1985, Bodor has developed expertise
and know-how in the fields of seed and nutritional
supplements for agricultural production. Bodor specializes
in three areas of activity that are field crops, vegetable
seeds and nutritional supplements.
CHATELARD
Chatelard is a family owned company based in Marrakech.
M. Arn Schaft
Chatelard started the production of melons in 2005 and Sales
organic production in 2007. Chatelard has its own packing
station and produces on 3 farms with 140 ha dedicated to
conventional production and 135 ha dedicated to organic
Km 15 route de Souihla 40000
Marrakech, MOROCCO
production. Melon charentais is the leading product with
a forecast of 2000 T in conventional and 1000 T of organic
for the coming season.
Phone: +212 661365423
E-mail:
[email protected]
Activity
Grower, packer and Exporter of fresh fruits and vegetables
(conventional and organic)
PRODUCT
Melons, sweet corn, peaches, nectarines, apricots, figs,
organic melon, organic sweet corn, organic pumpkin,
organic olive oil
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CMCP
INTERNATIONAL PAPER
M. Bertrand LAPLAUD
For over 60 years, CMCP-INTERNATIONAL PAPER has
General Director/ Morocco been known as a reliable supplier for paper-based packaging
and west Africa
products and as a leader in its sector in Morocco.
Quartier Industriel Ain sebaa,
BP2595, 20250, Casablanca,
MOROCCO
Phone: +212 522 66 78 78
Fax: +212 522 66 36 71/72
E-mail:
[email protected]
Web Site:
www.internationalpaper.com/
morocco.
The company operates 3 facilities in Morocco, located in
Casablanca, Kenitra and Agadir, and employs about 1,200
people.
CMCP-INTERNATIONAL PAPER concentrates on two main
business sectors: corrugated boxes and recycled paper and
board for various packaging applications. Besides, the company
manufactures paper-based corner protection, cores and tubes.
Activity
Manufacturing of Corruagated boxes & paper-based
product
Packaging products Corrugated boxes and plates for fruits and
vegetables packaging
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DELASSUS
Delassus Group has been devoting its activity to the
M. Kacem BENNANI SMIRES
cultivation and export of citrus fruits, cherry tomatoes, grapes, CEO
potatoes and flowers, determined to control the process
from production to marketing. Since its creation in 1949,
Mrs. Fatiha CHARRAT
the Group has incessantly been expanding that it has Marketing Director
reached today 2000 hectares of plantations.
Quality, Traceability and safety have always been the top
priorities. Moreover, Delassus Group has always been
more focused on three constituent parts: social, economic
and environment sustainability. During the last two
years, the Group has been awarded for the continuous
improvement with :
• Two Labels CGEM in 2009 and 2010 for Corporate
Social Responsibility;
• Certificate of Merit for Social Achievement. Delassus
created in 2007 and launched in 2009 the Sanady
Foundation dedicated to offer tutoring programs to the
employees’ children of the Group;
• ISO 22000 and Fair Trade certifications in 2008.
Activity
9, avenue Khalid Bnou Loualid
Aïn Sebaa, Casablanca,
MOROCCO
Phone: +212 522 35 55 55
+212 665 18 68 68
+212 663 77 02 88
Fax:
+212 522 35 33 98
E-mail:
[email protected]
Web Site:
www.delassus.com
Citrus, vegetables and flowerst
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DOMAINE
ELBOURA
Dr. Abdellah RADOUANI
We grow, pack and export citrus fruit ecologically. We
Administrator guarantee a full and genuine traceability. We always
P.O Box 259 – Taroudant
83000- MOROCCO
Phone: +212 528 85 24 43
Fax: +212 528 85 23 06
E-mail:
[email protected]
honour our commitments to the customer, employees
and environment. ELBOURA’s produce is in perfect
condition. Freshness, extended shelf life, traceability and
commitment are keys. Domaine ELBOURA is UNIQUE
and we welcome the opportunity to place our high quality
fruit and vegetables into the hands of most discerning
importers for the benefit of the consumer.
Certification: SA 8000, IFS, ISO 22000: 2005, GLOBAL
GAP (EUREP GAP), Field to Fork, BRC, Tesco Nurture,
PIAQ (EACCE) and IMANOR NM 00.5.601 V 2009.
Site web:
www.elboura.com
Activity
Grow, Pack and Export Citrus
PRODUCT
Citrus
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Domaines
Agricoles Benzit
The origin of “Domaines Agricoles Benzit” (DAB) output is a 300
M. Mohamed BENZIT
Ha plot located in the heart of the Souss Valley near Taroudant. Administrator
DAB currently exports 75% of its products, principally to France,
United Kingdom and Italy. The reminding 25% are to local
Mrs. Zakia AMHAMID
distributors for domestic consumption.
Production Manager
Domaines Agricole Benzit offers a solution to the missing
Quality/Reliability in the month of April. We support our
clients by providing constant quality, consistency, and a
large portfolio of varieties for early Peaches and Nectarine,
with a service that allows our clients to answer for their
needs starting April.
The continuous search of Quality and Research &
110, Rue Moussa Ben Noussair,
CP 20060 - Casablanca,
MOROCCO
Phone: +212 522 20 25 64
Fax: +212 522 22 07 35
Development of our products make Benzit a reliable
supplier who can answer for market needs.
E-mail:
[email protected]
Activity
Production and Export Of Fruit
39
FRESH FRUIT
M. Abdelkarim OUGUELLIT
Fresh Fruit is the leading exporter of fruit and vegetables
Co-Manager in Morocco. We are a group of produce professionals, who
strive each day to exceed our customer’s expectations
as opposed to simply meeting them. We are leaders in
M. Mbarek BLILEG research, innovation, and technology.
Logistics Manager Our business is driven and conducted within the
framework of international standards. Our core values ,
leadership, teamwork, excellence, ethics and transparency,
Parcelle 14/15 Zone have enabled us to achieve and surpass our growth
Administrative, nouveau port expectations.
Anza Agadir, MOROCCO We take pride in our business - Let us take pride in yours!!!
Turnover: 501 803 000 MAD
Export Turnover: 100%
Phone: +212 528 82 84 12 Main Markets : Canada, Russia, Scandinavia, USA
+212 661 10 87 97
Fax: +212 528 82 52 05
Certification: Eurepgap, natures choice, british retail
consortium, HACCP, BRC, ISO 9091
Marketing Label: FRESH FRUIT, MAROC, MAROC STAR,
TASTE BUDDIES
E-mail:
[email protected] Activity
Export of fruits and vegetables
Site web: PRODUCT
www.freshfruitexport.com Aline, Clementine, Clemnour, Nova,Temple, Navel,
Navel cara, Navel late, Salustianas, Citrons, Sanguines,
Pomelos, Maroc star.
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fresouer
Since 1999 our company is a production company, packaging M. Larbi CHAIB
and export of fruits and vegetables and more precisely the Director
strawberry Fresouer society is created by a Moroccan capital
with the aim of presenting a large target of consumers of
132 Lot Al Magrib Al Jadid
products supported by agricultural experts checked and
92000, Larache, MOROCCO
certified as an example QS - Global Gap - Certificate Bio...
Control of a pesticide use and reduction of at least the future
use of pesticides and fertilizers remains a paramount goal Phone: +212 661 41 76 21
for our company. For this reason Fresouer is the first and
+212 664 49 27 24
only producer of organic strawberry in Morocco and a major
Fax: +212 537 90 40 68 / 78
producer, exporter of conventional milling based on the use
of forms of natural fertilizers and insect fighters as possible
avoiding the use of pesticides on conventional However, we E-mail:
do not define quality only by the lack of toxic chemicals but [email protected]
also and especially the taste and appearance. it is an object
so central to us than we even participate in research and new
kinds of culture and make us more aromatic plantations same
test and evaluate them. Hence our slog « Fresouer : For Those
Who like the best »
Activity
Production and export of fresh and frozen strawberries
41
C
M
J
CM
MJ
CJ
CMJ
N
GEDA
Les Domaines Agricoles
M. Said BOUCHTOU
5
Founded in 1960, LES DOMAINES AGRICOLES is involved
Director in numerous branches of the agricultural industry. With
the export of more than 130,000 tons of citrus and 20,000
Mrs. Kenza OUALI tons of fruits and vegetables per year, LES DOMAINES
Marketing Responsable AGRICOLES has become a recognized leader in
production and exportation of fruits and vegetables. We
rely on a fully integrated and strictly controlled production
Route d’Azemmour, 21000 process based on sustainable farming and environmentally
Casablanca, BP 15634, friendly production techniques.
MOROCCO To better satisfy our customers’ expectations, we have
developed a wide range of products available over nine
Phone: +212 522 95 33 00 months of the year. In order to achieve that, we have
set ourselves the objectives to improve continually our
Fax: +212 528 85 23 06 products quality, to increase our productivity and to make
the most efficient use of natural resources.
E-mail:
[email protected]
[email protected] Activity
Citrus fruits, vegetables, rosaceous, fruit tree products,
Web Site: livestock, dairy products, aromatic plants, annual crops,
www.lesdomainesagricoles.com apiculture and aquaculture…
www.soleildagrumes.com
PRODUCT
Oranges, tangerines, clementines, early vegetables,
peaches, nectarines, grapes
Fruit Logistica
Berlin 2014
GPC
GPC, the main operator of corrugated cardboard packing in M. Abdellah ALAOUI
Morocco, confirms its leadership on several faces. It was the Sales Manager
First company of this industrial activity to obtain the compliance
certificate to the ISO standards 9001 quality ensure in 1999, it M. Mouhcine ALARDA
remains committed this way in order to guarantee to its partners Sales Manager
that its products and services are at least in conformity with the
international standards , and has been able to obtain the Q.S.E.
Mrs. Souad DHIMNI
certification (quality, safety, environment) ISO9001V.2008,
Manager SMQ
ISO14001V.2004, OHSAS18001V.2007.
Its three packing manufacturing units, affording a total capacity
Route Côtière n°111, CP:
of 150,000Tper year, dispached on the national territory to
28810, Mohammedia,
ensure its customers a service of high-quality, personalized
MOROCCO
and with proximity, are equipped, with all the stages of the
production of the equipment of the patest generation. Its
paper factory of Meknès, ensures to him part of its requirements Phone: +212 523 32 77 50
+212 523 30 34 15
out of raw materials, contributes daily to the national effort of
+212 523 32 60 51
protection of environment, by the recycling of more than Fax:
20.000 per year of old paper and paperboards.
Activity
GPC, art and knowledge to optimise packing solutions.
E-mail:
[email protected]
Web Site:
www.gpccarton.com
43
Groupe
Crédit Agricole Du Maroc
Mrs. Fatiha BERRIMA
“Bank of CAM Group, Universal Bank”
Manager green pole • Moroccan banking group of first rank;
M. Driss ISMAILI
• Major actor and reference partner in the financing and
Mrs. Aida SLAOUI
• First financial partner of the agricultural and agro-
Regional Manager- South the support of the agriculture;
Presidency
M. Azzedine BADDOU
agricultural sectors for more than 40 years;
Presidency • Offer innovative and diversified banking solutions;
Mrs. Hanane AAJLI
• Universal Bank in sync with the current transformations;
Office of the President • Lends a hand to the “Green Morocco Plan”
Headquarters: Place des
Alaouites, CP 10 000, BP 49,
Rabat, MOROCCO
Phone: +212 537 20 82 19 to 26
Fax: +212 537 70 78 32
E-mail:
[email protected]
Web Site:
www.creditagricole.ma
Activity
Banking
Fruit Logistica
Berlin 2014
LIMOUNASOUSS
Founded in 2003, Limounasouss is one of the Moroccan
Mrs Soundouss FILALI
companies which integrates the whole process from Export Manager
production to marketing . With major facilities and
advanced technology, limounasouss also enjoys ideal
weather conditions in Morocco that promote a high
quality fruit and excellent taste .
But for satisfying customers and being present in different
market , Limounasouss won the best quality certificate
making it well known worldwide : Fairtrade , BRC , Global
GAP and ISO .
465, avenue ambassadeur Ben
Aicha Casablanca - MOROCCO
Phone: +212 522 40 68 48
Fax:
+212 522 40 68 49
E-mail:
[email protected]
Web Site:
www.limounasouss.com
Activity
Production, conditionnement et exportation des agrumes
PRODUCT
Citrus : easy peeler and oranges
45
GROUPE KANTARI
M. Kamal KANTARI
Groupe Kantari is a leading company specialized in citrus
CEO fruits and vegetables exportation. It’s based in the region
of Berkane, in North-East of Morocco, an area famous
for its sweet and juicy Clementine. The Clementine of
M. Mohammed RAMDANI Berkane was awarded the label IGP (Protected Geographic
Commercial Manager Indication) initiated and supervised by Groupe Kantari.
With more than 4500 hectares of citrus trees and 15 pack
Km2, Route de Saïdia, houses, Groupe Kantari is by far the biggest exporter of
citrus in Berkane, more than 80% of the total exportation
BP. 416 – 60300 Berkane, of the region. Groupe Kantari affiliated farms are all Global
MOROCCO GAP-certified, while the pack houses are complying with
the HACCP and BRC requirements.
Phone: +212 5 36 61 77 79
Fax: +212 5 36 61 77 78
E-mail :
[email protected]
Web Site:
www.groupe-kantari.com
ACTIVITy
Production, storage, packing, distribution of fresh fruits
PRODUCT
Citrus (Clementines, Oranges, Lemon, etc) and vegetables
Fruit Logistica
Berlin 2014
IMEXFEL
Our marketing office based in Casablanca is the center of M. Chakir
the main production areas and includes various packaging Producteur
stations.
We work with stations on Agadir - Marrakech - Casablanca
- Moulay Bousselham.
Our carriers are able to deliver everywhere in Europe but
also from our warehouse located in Perpignan (France).
FAGGANE
Casanearshore.1- 1100,
Boulevard Al Quods – 20270
Sidi Maarouf – Casablanca,
MOROCCO
Phone: +212 662 555 355
+212 662 242 434
Fax: +212 529 044 201
ACTIVITy
E-mail:
[email protected]
Import - Export fruits et légumes Maroc
PRODUCT
Courgettes, Capsicums, Chili peppers, Green Beans,
Flat Beans, Avocados, Potatoes, Strawberry, Melons,
Pomegranate, Oranges,…
47
Madari
M. Saïd SAHOUANE
MADARI
company
supplies
ecological
horticultural
Managing director products from our own plantations, located in the area of
Hassan II street, imm Idder,
office 615, Agadir,
MOROCCO
Taroudant city in the valley of Souss River. Our company is
fully functional on the worldwide market. Trade promotion
offices locate in Morocco and Russia. We are interested
in reliable partners for promoting our brand MADARI as
provided by the best business policy.
Phone: +212 528 82 82 95
Fax: +212 528 82 89 04
E-mail:
[email protected]
Web Site:
www.madari.com
ACTIVITY
Export vegetables and fruits
PRODUCT
Clementine, clementine nour, mandarin nova, mandarin
ortanique, mandarin nadorcott, orange navel, orange
salustiana, orange washington, orange maroc late, lemon,
tomatoes, cherry tomatoes, pepper california, potatoes,
beet etc.
Fruit Logistica
Berlin 2014
Matysha Maroc
The Cherradis’ farms and affiliated producers extend
M. Taquie Dine Cherradi El Fadili
over a surface of more than 300 ha; 70% are dedicated CEO
to the tomato (round lose tomato, branch tomato, cherry
tomato…) and 30% to the Charentais melon and diverse
vegetables: zucchini, flat bean, French bean, broad bean,
Ighraissen Biougra, Agadir,
MOROCCO
hot pepper, peas…The entire produce of the Cherradis’
farms and affiliates is packaged within the packaging
station Matysha, located 30km down south from Agadir
on a surface of 30000 m². The packhouse has a production
capacity of 45,000 tons of fruits and vegetables: 40,000
tons of tomatoes and 5,000 tons of vegetables, as well
as a refrigerating capacity of nearly 570 pallets (or 22
refrigerated trucks)
Phone: +212 528 81 02 41
Fax:
+212 528 81 02 40
E-mail:
[email protected]
Web Site:
www.matysha.com
ACTIVITy
Export
PRODUCT
Tomato, Zucchini, Pepper, Melon
49
MAROC
FRUIT bOARD
M. Amine MAMOU
Founded in September 2000, Maroc Fruit Board
Deputy General Manager gahers six of the main moroccan exporters groups.
Agroparc, route d’azemmour, km5,
Dar bouazza - MOROCCO
MFB exports fresh fruits and vegetables to :
RUSSIA, CANADA, USA, EUROPE, MIDDLE EAST,
SCANDINAVIA, …etc
Phone: +212 522 65 47 00
Fax: +212 5 22 91 14 63
E-mail:
[email protected]
Web Site:
www.marocfruitboard.com
ACTIVITY
Logistique et commercialisation d’agrumes et primeurs.
PRODUCT
Citrus and vegetables.
Fruit Logistica
Berlin 2014
OSG
Commerce Général du Maroc sarl
Clementina is a packing station and pack house of citrus,
M. Kalum Samarawickrama
located in the region of Agadir. Affiliated to Bestland, an Managing Director
agricultural and agroindustrial group established over
1000 ha in the Souss region, the packing station has the
most recent and cutting-edge machinery and packaging
technologies that exists in Morocco.
Meeting the strictest international agroindustial criteria,
Clementina
offers
services
including
packaging,
processing, packaging, cold storage , export and
marketing of citrus.
BP 185, Agadir principale,
80 000 - MOROCCO
Phone: +212 528 84 86 88
Fax:
+212 528 84 86 06
E-mail:
[email protected]
Web Site:
www.osgcgm.com
ACTIVITY
import & export
PRODUCT
tomato, zucchini, pepper, beans, potatoes, oranges
51
PRIM’ATLAS
M. Mustapha MAHER
The PRIM’ATLAS group has already 16 years and was
Marketing Director established in October 1996 by the COPAG Cooperative
(1998), to manage the commercialisatiion of its agricultural
M. Mohammed ILLILOU products for export.
The group stations comply with safety food standards
Accounting
(HACCP) and enjoy the latest techniques of packaging.
The orchards are certified EurepGap and BRC. A
117, Bd. Hassan II - Imm. Oumlil, complete traceability is provided, from the production to
B.P 549, CP 80 000, Agadir - the commercialization. Our commercial brands are quite
MOROCCO appreciated by our clients and intermediates in all the
places where the product MAROC is avaible.
Phone: +212 582 67 90/91/92
Certification : EUREPGAP, HACCP, B.R.C
Fax: +212 528 82 67 88
E-mail:
[email protected]
ACTIVITy
Citrus Fruits & Vegetables
PRODUCT
MANAR - FARAS - ROUDANA - AMIR - JAOUDA - ETOILE
Fruit Logistica
Berlin 2014
Station
CLEMENTINA
Clementina is a packing station and pack house of citrus, M. Oussama GHISSASSI
located in the region of Agadir. Affiliated to Bestland, an Chief Executive Officer
agricultural and agroindustrial group established over
1000 ha in the Souss region, the packing station has the Head office & station : Douar
most recent and cutting-edge machinery and packaging
Hmer ,Taroudant - MOROCCO
technologies that exists in Morocco.
Meeting the strictest international agroindustial criteria,
Phone: +212 528 21 60 06
Clementina offers services including packaging,
processing, packaging, cold storage , export and
Fax: +212 528 21 88 88
marketing of citrus.
E-mail:
ACTIVITy
[email protected]
Packing station for citrus fruit
Web Site:
www.clementina.ma
PRODUCT
Small fruits : (Clémentines, Clémentines Nour, Ortaline,
Mandarines) Oranges : (Navel, Navel Late, Salustiana,
Maroc Late, Washington Sanguine) Other citrus: Citron
53
Risouss
Agricole
M. Ben Ali Abdelhamid
The company Risouss Agricole is producing since several
Sales manager years for the European market various vegetables (pepper:
M. Mohammed ILLILOU
Accounting
3éme etage N°65 Imm.Bahos route
Biougra Ait Melloul
Agadir - MOROCCO
red, green, and onion) plus the aromatic herbs. Here, the
integrated farming is operated. All products are certified
by Global Gap. The goods are packed on site and the
transport to Europe is organized by us on request.
We supply all major discounters in Europe.
Phone: +212 528 24 49 17/18
Fax:
+212 5 28 24 49 19
E-mail:
[email protected] ACTIVITY
Web Site:
www.risouss.com
Production of various Vegetables – Import- Export
PRODUCT
Green pepper-Red pepper-Onion-Aromatic herbs
Fruit Logistica
Berlin 2014
Société de gestion des exportations
de Produits Agricoles
A Leader Moroccan exporting group GPA is specialized
in growing, packing and commercializing Fresh Fruits
and Vegetables. GPA operates eleven packing plants
and exports 90.000 Tons of Citrus and Vegetables, with a
turnover of around 85 000 000 USD.
Since 1986, GPA has continued to raise more challenges,
and today GPA is involved in managing four product
categories: Soft Citrus, Oranges, Vegetables and Table
Grapes Aiming continuously for the best Agricultural
practices GPA is enhancing its food safety, and reducing
its food miles.
Commercially, GPA is comfortably present in Canada,
Russia and Europe. By serving the prestigious UK and
Canadian supermarkets chains, GPA has gained a
considerable experience in terms of product quality and
service perfection.
GPA is costumer oriented, socially responsible and
engaged in the community’s development.
ACTIVITY
Growing, Packing and Commercialization of Fresh Fruits
and Vegetables.
PRODUCT
Soft fruits, Oranges, Other Citrus, Vegetables, Tables
Grapes
M. Abdel-krim OUGUELLIT
Managing Director
Mrs. Saloua KABBAGE
Manager of SKS
Mrs. Souad ZAARI
Export Manager
M. Abdellah CHAROUF
Sales Manager
325, Avenue Hassan II, Agadir,
MOROCCO
Phone: +212 528 84 59 06
+212 528 84 59 07
+212 522 82 11 45
Fax: +212 528 84 59 05
+212 528 84 74 55
E-mail:
[email protected]
Web Site:
www.gpa-export.com
55
Sopraifi
M. Ismail HBIBI
Sopraifi (Societe des Produits Agricoles Ismailia Filalia)
Managing Director is located in Ait Melloul, Morocco. Our Company is
specialized in the trade and export of fruits and vegetables
M. Abdelmajid AZZAZI
to Europe.
Manager With a recent packaging unit, modern, meeting the
standards, our packing station has all the advantages for
Imm Wafahi, Centre B.N2,
AIT MELLOUL - MOROCCO
an ideal packaging.
European consumer satisfaction drives us to ensure the
availability of our products in a timely manner.
Phone: +212 528 249 052
Fax: +212 528 249 055
E-mail:
[email protected]
Fruit Logistica
Berlin 2014
Tanger Med
Port Authority
The Tanger Med seaport is a fully integrated industrial,
Mrs. Najlaa DIOURI
logistical and trade platform on the southern shore of the Chief Executive
Straits of Gibraltar. Tanger Med is designed as a world
class transshipment hub and a gateway for morocco’s
imports and exports. Its draft allows receiving the largest
and latest generation of container ships.The current
expansion plans undertaken by the Port of Tanger Med
will enable it to reach by 2016, a processing capacity of
over 8 million containers.
Zone Franche de Zsar Al Majaz,
Oued Rmel - MOROCCO
Phone: +212 539 33 70 00
Fax:
+212 539 37 17 90
E-mail:
[email protected]
Web Site:
www.tmpa.ma
ACTIVITY
Port Authority
PRODUCT
Port services, warehouses
57
Tiwiza Exotic
Mrs. Najia KANANE
The first exotic fruit appeared in Morocco in the summer
Manager of 2003 in the Souss region where the mild and sunny
climate produces some of the fruit species.
After several years of research and experimentation Tiwiza
M. Lahoucine KANANE Exotic has selected the best species and varieties of exotic
fruit adapted to the climate of the semi-arid region of
Manager
Souss (Agadir), and produced under strict phytosanitary
conditions. (Global gap certificated)
4, Rue Ibn Elmoukafaa, Through quality control in place at all stages production
and proximity to Europe, we can to offer our customers
CP 80 000, Agadir - MOROCCO products of high quality in terms of appearance, tast and
freshness.
Phone : +212 528 21 77 17 Tiwiza Exotic, which was awarded «Best Work of recovery»
in SIAM 2008 and recently won the Trophy Award
«Innovation Trophy» (Trofel 2011) in Agadir, a farming
Fax : +212 528 21 77 07 practice based on the economics of water, respect for the
environment, rural development and is part of the new
E-mail:
[email protected]
Web Site:
www.tiwizaexotic.com
agricultural strategy of the kingdom «GREEN MOROCCO»
ACTIVITY
Specialized in the production of exotic fruit
PRODUCT
Physalis, Passion Fruit, Pepino Dulce, Kiwano Papaya,
Pitaya, Habanero Pepper and develop new fruit species,
such as kumquat, lime or Surinam Cherry.
Fruit Logistica
Berlin 2014
EDITOR
59
Agriculture
du Maghreb
M. Abdelhakim MOJTAHID
Agriculture du Maghreb is the first professional magazine
Director of publication dedicated to the agriculture in Morocco. It aims to become
the essential communication tool for all professionals of
22 bis, Rue des Asphodèles,
Résidence Zakia, n°13,
quartier Berger - Casablanca MOROCCO
the sector, by giving useful and interesting information
about agricultural techniques, farm management and
marketing.
Phone: +212 522 23 62 12
Fax:
+212 522 24 20 94
E-mail:
[email protected]
Web Site:
www.agriculturedumaghreb.com
ACTIVITY
Professional magazine
PRODUCT
Agriculture du Maghreb.
Fruit Logistica
Berlin 2014
NOTES
NOTES
Useful Addresses:
MOROCCAN EMBASSY IN BERLIN
AMBASSADOR : M. Omar ZNIBER
Adress: NIEDERWALLSTRASSE 39, 10117 - BERLIN
Phone: 00 (49) 30 20 61 240
Fax: 00 (49) 30 20 61 24 20
E-mail: [email protected]
Ministry Delegate to the Minister of Industry, Trade,
Investment and the Digital Economy, in charge of Foreign Trade.
M. Mohamed ABBOU
Minister Delegate to the Minister of Industry, Trade,
Investment and the Digital Economy, in charge of Foreign Trade.
Address: 63, avenue Moulay Youssef, 10000 - RABAT
Phone: 002125 37 70 06 22 / 002125 37 70 63 21
Fax: 05 37 72 05 53
23, rue Bnou Majed El Bahar, 20000
Casablanca – MOROCCO
Phone : + 212 522 302 210
Fax : + 212 522 450 557
Email : [email protected]
www.marocexport.gov.ma