Sretsis: Thai Fashion Designer,Kem Issara: Thai

Sretsis:
Designer
Thai
Fashion
Stretsis fashion can be described as a fusion between a
traditional and a vintage style. This top Thai designer brand
was launched in 2002 by three sisters. Hence, the label
already hints at this bond, ‘Stretsis’ being ‘Sisters’ spelled
backward.
The Story of Stretsis
Fashion with a vintage touch (photo: Stretsis
Universe, FB page)
Pimdao Sukhahuta, the eldest of the sisters, is the head
designer. She studied at Parsons School of Design in New York
and opened her first store while being still a student. Pim
did an internship at internationally acclaimed designer Marc
Jacob and finally graduated in 2003. By this time, her fashion
was already becoming renowned for its unconventional and
girlish design.
The three sisters Pimdao, Klyduen and Matina
Sukhahuta, the founders of Stretsis (photo:
nationmultimedia.com)
The three sisters stayed in New York for four years. Pim is
the main designer and creative director. The younger sister
Klyduen is a fashion marketer promoting the brand and the
youngest sister Matina creates jewellery which is run under
the label ‘Matina Amanita’ jewellery collection.
Playful, vintage & dainty fashion (photo: Stretsis
Universe, FB page)
Pim very much enjoys a nostalgic and vintage style in fashion.
Hence, you often find pieces with unusual patterns in her
collections. In fact, her designs are inspired by childhood
nostalgic memories. Nevertheless, her design is innovative,
flamboyant, unconventional but at the same time elegant and
modern.
Thus,
Stretsis
fuses
traditional
yet
whimsical patterns and styles with a modern, stylish touch to
create a unique, but somehow naughty style.
Thus, she puts forward that dressing up should be a part of
everyday life. She likes to work with different textures like
silk, chiffon and satin. A special feature of Stretsis is that
it uses Thailand’s elegant silk textiles to create an
innovative Thai fashion design that should make a statement
and a lasting impression.
Stretsis’ headquarter is in Bangkok and employs around 25
seamstresses who sew many dresses by hand. For this reason,
every piece of clothing becomes a piece of artwork. The brand
is growing and gaining international popularity. Hence, for
instance, this brand has been featured in numerous glossy
magazines like Vogue, Instyle and Elle. What is more,
celebrities like Katy Perry, Beyoncé and Paris Hilton have
been seen wearing Stretsis garments
Summing up, we may say that Stretsis is one of the top Thai
designer brands offering a unique combination of Thai
traditional vintage style and sweet lingering patterns. Hence,
the style is both sweet and rebellious.
Yours, Sirinya
(*All pictures in this post, photo credit: ZALORA Thailand,
unless otherwise stated)
Kem
Issara:
Thai
Fashion
Designer
In 2012, KEM ISSARA womenswear was founded by talented Thai
designer Karatphet Kem Issara. This top Thai designer brand
continues to impress fashion observers all over the world. Kem
Issara is innovative and stunning. Hence, Kem considerers
herself primarily a textile technique designer.
Top Thai designer (photo credit: kemissara.com)
The Story of Kem Issara
The designer behind this brand studied at Chelsea College of
Art and Design in England. She began her career by interning
with major brands in New York. Thus, Kem trained with some big
names in the fashion industry including Jasmine Di Milo, Chloe
Paris and Diane von Fürstenburg. She also earned a degree from
the London College of Fashion.
Kem Issara (photo: Kemissara Studio, FB page)
She creates lovely styled tops, dresses, pants, shoes and
accessories. This brand was also termed ‘Fresh Face’ fashion
line in 2012. We may describe KEM ISSARA’s style as
sophisticated, feminine and dainty.
KEM ISSARA*
However, the balance between playfulness and seriousness
is perfect and the outfits are suitable for both day and
night. Thus, the designer believes in creating collections
that can work both for a day in the office and a night out
with friends.
Her designs may be called understated. However, they are borne
from strong ideas and combine modernity with a touch of
vintage fashion. Thus, ISSARA’s design can also be regarded as
simple but at the same time the patterns and details are
amazingly beautiful and stunning. This feature contributes
to the wearability of her fashion.
In a nutshell, Kem loves textiles and their intrinsic nature,
thus her work is inspired by art, classical beauty and
timeless femininity. In my view her design might be compared
to that of ASAVA since their aims and mission are similar.
Thus, KEM ISSARA is also among my Top 5 Thai designer brands
on ZALORA
Yours, Sirinya
(*All pictures in this post, photo credit: Zalora Thailand,
unless otherwise stated)
Gene
Kasidit
Fashionista
Provocateur
–
&
Diva,
Agent
Gene Kasidit can be best described as an agent provocateur and
a gender bending persona. She is well-known in Thailand as a
indie music icon. In the last years, she has also established
herself as a fashionista and an electro pop diva. She
enjoys fancy dressing for the purposes of entertainment and
self-expression. Thus, she both shocks and awes people with an
unconventional style, fancy appearance and dazzling
personality.
Gene Kasidit
Gene Kasidit (photo
Wongleamthong)*
credit:
Chubbychain
When I first came across Gene Kasidit, I was at once reminded
of David Bowie and Courtney Love. I think Gene can be
described as a mixture of them both, nevertheless, she has a
lot more to offer. She is very versatile and her voice is
incredible too. Melancholic, lovelorn or aggressive vibes, she
masters them all with flying colours.
Gene grew up singing traditional Thai music and in her teenage
years, she became increasingly interested in Brit Pop. Thus,
after finishing school, she backpacked around the world
getting to know other cultures and improving her English
language skills.
Gene Kasidit (photo credit: Natthapon
Wuttipetch for A DAY Magazine)*
Tae
Hence, she also became a writer for the BK magazine while
being the lead singer with Futon, the legendary multi-national
electro-clash band. Gene became recognized as a singer with
Futon and the band was very popular in the Thai indie music
community.
Gene left Futon after receiving the opportunity to work with
the music label smallroom. The first solo album ‘Affairs’ was
released in 2009. This album is characterized by personal
lyrics, subtle rythyms but also energetic beats. Lyrics in
Thai language are also prominent in ‘Affairs’. She describes
the album as being ‘about the love hate relationship with
myself, love, sex, lust, friendship and the little things that
keep me (in)sane and move on’ (interview with CNN).
Gene was renowed for her amazing album and related show
‘Blonde to be wild’ in 2014. The show may best be described as
high energy electro pop paired with stunning costumes created
by Thai designers. In fact, the show has been termed a ‘little
Elle Fashion Show’.
This album can be considered the opposite to ‘Affairs’ which
is rather dark and melancholic. ‘Blonde’ however, is bright
and carefree. It is about having fun and being free of labels.
Summing up, we may say that Gene Kasidit is truly a versatile,
fancy but also candid diva. Seeing Gene perform in videos
always makes me smile because her appearance is weird
and funny but at the same time it is truly sincere. Apart from
singing, she is also a fashionista who likes supporting Thai
designers and also enjoys shopping vintage items. As Gene
says, she can be anything with good reason
Yours, Sirinya
(*photos retrieved from Gene Kasidit, FB page)