PDF (5,99 Mo) - Valangin / Rochet

Press
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www.zrcbracelets.com
Press
kit
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table of content
ROCHET.03
Who are we?.......................................................................04
Rochet’s world..............................................................05
Rochet jewels – New..................................................06
Rochet Watches – New. .............................................10
Sponsorship......................................................................16
Press Ad................................................................................18
Web presence...................................................................19
ZRC.22
Who are we.........................................................................23
ZRC collection................................................................24
Bioconfort.........................................................................26
Press Ad................................................................................27
Printed in E.C. 02/2012 - Graphic design : www.pitchmark.fr
Registered models - Jewels are not shown at their real size.
Subject to change without notice.
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WHO ARE WE
The ROCHET story is a tale of passion
that starts with an exceptional man Joseph ROCHET. After starting out as
an apprentice in a Paris Jewellery shop
at the age of 13, ROCHET quickly rose
up through the ranks to become a professional Jewellery Craftsman just two
short years later, in 1904. In 1907, when
he was only 18, he became a Master
Craftsman in Geneva. In 1909 he entered
into partnership with Edmond Zuccolo,
and the pair launched their own creations.
At the age of 20, Joseph ROCHET had
already acquired unique, acknowledged
know-how in the manufacture of chains
made of precious metal (gold, platinum
and silver) and has spent the better part
of the next forty creating innovative, high
quality jewellery. Soon the industrial era
would lead to the widespread use of more
common metals (brass and copper) with
which ROCHET created world famous
collections of rings, necklaces, pendants
and bracelets. The two partners, having
a keen interest in new trends, have now
become manufacturers of jewellery on
an industrial scale. They set about modernizing the plant they had opened in
Annecy Haute-Savoie in 1919, and made
increasing use of steel. Thus, after reigning supreme for millennia, gold and
silver were faced with competition from
steel in the 1950s – competition which
has increased considerably in the 90s.
Steel is difficult to work and steel jewellery
takes more time and money to develop and is a “headache” for technicians
whose job is the breathe life into designers’ creations. It was by no means a
foregone conclusion that stainless steel
would “carve out” a place for itself in the
exclusive world of jewellery.
In 2001, after painstaking researches,
ROCHET succeeded in shaping steel to
offer consumers its wonderful physical
properties, brightness, durability and
bio-compatibility. More recently our base
of knowledge has been performed with
new and technological materials such as
ceramic, tungsten, titan, carbon fibber
and composite. Since 10 years ROCHET
serves the jewellery world with new creations, know-how, exclusive products, and
technological materials.
In 2010, ROCHET takes a small step in
watches’ world with a first collection,
quickly completed, which includes now
80 models. ROCHET proposes today
a global offer of men’s jewels, watches
and accessories. In May 2010 the brands
opens its first own store -“ROCHET Store”
– in Annecy, Haute-Savoie. Some others
will soon see the light of day.
The know-how and passion for the
jewellery has been passed down
form generation to generation.
With 108 years of history behind it,
Rochet is now one of the most
innovative brands in the world.
Press release 2012.....................................................................................................................................................................................................................................................................................................
ROCHET’S WORLD
Welcome to Rochet’s World!
ROCHET manufactures men‘s jewels,
watches and accessories (leathers goods
and fashion accessories) and a sport
brand, 100 % action called ROCHET
Sport. ROCHET products’ lines are
fashion and trendy. Thanks to its long
established heritage in the manufacture of beautiful jewellery, ROCHET has
achieved a worldwide recognition as a
result of constant innovation in design
and adherence to high quality standards.
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By choosing Rochet you are embarking on a new experience, the
experience of having something
that was made for you.
Brand exposure is guaranteed by an
effective network of 40 distributors in
the world, 4 000 shops, 4 distribution
subsidiaries in Belgium, Japan, HongKong and Spain. ROCHET gives itself
the means to achieve its goals : to offer
even newer fashion design that prevail on
current trends, technological solutions to
adapt specific materials to jewellery, new
inspirations…ROCHET’s got a perfect
command of ceramic, tungsten, titan,
carbon fibber, a complete know-how.
In 2001, ROCHET was one of the first
companies to design and produce a
complete collection of stainless steel
jewellery for men. Now, 11 years later
ROCHET is a leader and its models are
a good balance of technology, elegance
and fashion.
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ROCHET JEWELS - NEW
PERFORMANCE
“Performance” is a product line made
for action and strongly inspired by motor
sports and aeronautics.
“Performance” products have been
named “Road”, “Hybrid”, “Track”.
Those are all very evocative words,
strengthening the brand positioning and
the products character.
“Performance” line is made of steel,
carbon, titan, materials with technological
connotation.
Press release 2012.....................................................................................................................................................................................................................................................................................................
ROCHET JEWELS - NEW
elegance
With a more classic design,
“Elegance” line gets its spirit from
travels and yachting. Mirror and satin
steel are contrasting with Technogold®
finishes and create together some chic
and refined products. Bracelets, pendants
and cuff links are available.
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ROCHET JEWELS - NEW
URBAN
In 2012 Rochet strengthens its range of
fashion products. The URBAN collection
comes back with new & trendy models.
Pendant inspired from GI badges, bracelet
made of braided leather or steel, the look
of the range is definitely contemporary
with a 100% street & urban DNA. These
small price products will be welcomed
by young men.
Press release 2012.....................................................................................................................................................................................................................................................................................................
ROCHET JEWELS - NEW
CERAMIc
Between innovation and tradition,
Rochet has launched a new range of
ceramic jewels (matt or shiny). Matt ceramic has an elegant and high-performance
aspect. Enhance your style and get a chic
and sporty appearance with a Rochet
jewels in matt or shiny ceramic. Those
timeless jewels will fit any men concerned
by their look.
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ROCHET watches - NEW
DIVE
Just for diving amateurs, Rochet has
created a line made for use under water.
Technically and aesthetically advanced,
those models will suit any sports water lovers: 20 ATM waterproof, screwed
crown and back case, stainless steel 316
L, diving extension…There is as well a
limited edition which is just unique: DLC
coating for more resistance to scratch
and corrosion and AGS movement that
gives up to 6 months power. The watch
is provided in an exclusive box with a
waterproof torch.
Press release 2012.....................................................................................................................................................................................................................................................................................................
ROCHET watches - NEW
nautic
Yachting
Both elegant and sporty the line is a
real immersion in sea world. The black
ceramic CAP CODE model is an exclusive watch with black ceramic bezel,
delivered in a Cordura box with black
silicon replacement band and a spring bar
tool. Dive into sea world with this watch:
index like sea flags, eyes like navigational
instrument, chronograph & date.
Let’s go for a nice cruise with Rochet
watches.
Cape cod
Black ceramic model
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ROCHET Watches - NEW
nautic
RACE
This line is the deepest of the Rochet
watches collection. All has been thought
to recall motor sport: eyes like a speedometer, big date in a triple tree, bezel like
a brake disc… Even perforated leather of
straps reminds gentlemen drivers’ gloves.
Step up to the challenge!
Rochet watches
SPORT
Press release 2012.....................................................................................................................................................................................................................................................................................................
ROCHET watches - NEW
AERO
Rochet watches
BLACK HORNET
LIMITED EDITION
This is the last-born of Rochet watches
collection. The line offers a total immersion in aeronautics world: artificial
horizon, controls (altimeter, compass),
big hands. Both elegant and sporty, the
design of aeronautics models will be
appreciated by all plane lovers. A new
“BLACK HORNET” limited edition with
multiple functions will soon be available:
alarm, strong colours code, chronometer
+ date, tachymeter. This limited edition
is 100% aeronautics oriented and will
be delivered in an exclusive bow the
sunglasses and replacement lenses.
Rochet watches
AERONAUTICS
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LIMITED EDITION
Team Tech3
As official sponsor of Tech3 in Moto 2,
Rochet has designed one limited edition watch. This watch takes its design
from the team and is strongly inspired by
motor sports and competition. It’s a very
good balance of technology, high quality
material, mechanical inspiration, sport
design and watch-making know-how.
Each watch is delivered with a piece of
one of the 18 brake discs used during
the 18 races of 2010 season. It’s a real
collector’s piece. Only 144 watches all
numbered and engraved with the date
and name of the race are available. More
that just a limited edition, this watch box
is a collector’s item.
Watch’s specifications:
• Movement : quartz movement
• Functions: hours, minutes, seconds, chronograph.
• Case (diameter: 42mm) in 316L steel with mirror & satin finishing.
• Dial: Black with white & yellow paint, indexes high luminous, layer in carbon fibber.
• Glass: Mineral crystal K1.
• Water resistance: 330 ft.
• Strap: black calf with yellow & white stitching (colour code of the Tech3 team.)
Press release 2012.....................................................................................................................................................................................................................................................................................................
LIMITED EDITION
Ben Spies
Since Ben Spies won the 2010 Rookie of
the year MotoGP title, a lot has been said
and written about him. For more than one
year Rochet is proud to partner with
Ben for watches and jewellery.
The Champion chose to kick off Yamaha’s
50th Anniversary of Grand Prix Racing,
to claim his first ever MotoGP race win
at the Assen TT, remarkable feat. In his
special white and red livery to mark
the anniversary celebration, the texan
rider delivered a flawless performance
and finished in 41’44.659. Ben made
once again the news after his Rookie
of the year title in 2010 championship.
To celebrate this great win at Assen TT,
Rochet developed for Ben an exclusive
“1st GP Victory” watch. This limited edition
watch is available at only 211 pieces. It
is delivered in a nice box with a fountain
pen in carbon.
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SPONSORING
One year of sponsoring and partnership in
pictures. Rochet thanks and congratulates
the champions for their great performances.
One year of talent, victory, of commitment to
passion.
HELICOPTER: Cyril GELON
GOLF: Golf des Gets
MOTOGP: Ben Spies
MOTOGP: Nicky Hayden
CONGRATULATIONS
CHAMPIONS !
Press release 2012.....................................................................................................................................................................................................................................................................................................
SPONSORING
CAR RALLY: Daniel Fasano
HORSE-RIDING: Boulerie Jump
MOTO125: Louis Rossi
MOTO2: Team TECH3
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ROCHET PRESS AD
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Press release 2012.....................................................................................................................................................................................................................................................................................................
WEB PRESENCE
ROCHETWORLD.COM
1/ A web site built from Rochet DNA
• Colours
• Dynamism
• Aestheticism
• Performance
2/ Brand spirit: the web site pays
tribute to the past and embraces the
future.
Functions:
• Easy browsing, easy access to various headings and sections.
• Very strong product environment.
• Useful functions:
social networks, downloads, language, search section,
back to home page .
• Shortcuts to access to main information
• Products’ emphasis through nice pictures
• Emphasis on partners
• Quick access to latest and hottest news of the brand
3/ Just like Rochet products,
www.rochetworld.com aims at being:
ergonomic, practical, aesthetic and trendy
4/ The web site puts emphasise on
products and is a great source of
information.
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SOCIAL NETWORKS
Rochet Blog
Rochet official Facebook page:
• A daily updated blog to get information
on the brand and its partners.
• Information sharing on blog and social
networks.
• Feedback from customers thanks to
comments and posts
• 1210 friends
• Daily information sharing on Rochet
page
• Facebook page : corporate information,
news from the brand, new products,
marketing information, professional
events, trade fairs and shows, news from
Rochet partners
Press release 2012.....................................................................................................................................................................................................................................................................................................
SOCIAL NETWORKS
Rochet official twitter page
Rochet official FLICKR page
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Création Zuccolo Rochet & C° - France
www.zrcbracelets.com
Press release 2012.....................................................................................................................................................................................................................................................................................................
WHO ARE WE
ZRC is the world market leader of watchstraps replacement in leather, metal and
synthetic with 65% of market shares.
Thanks to its 108 years of experience
in watchmaking and jewellery, ZRC has
gained a recognized know-how among
professionals. The brand has a worldwide
presence with about 15 000 retail outlets
across the 5 continents. There are more
than 4000 references and 130 exclusive
models in ZRC collection, all available in
many sizes, colours and skins. Committed
to innovation, the brand offers each year
some new models like the Bioconfort
line, 100% chrome free, antiallergic and
biodegradable.
ZRC is also a manufacturer of POS displays. The Group has set up its own
joinery workshop and integrated the production of its entire shop furniture range in
Annecy. ZRC offers an “on-demand POS”
service and builds tailor-made displays
suiting shop dimensions and meeting
jeweller needs.
ZRC Corner is a turnkey concept of sale‘s
point. The corner is developed by ZRC
and installed in French biggest department stores like “Le Printemps” in Paris.
More than just a retail outlet, the corner is
a nice tool to promote brand’s products,
know-how and notoriety.
Thanks to its prototyping centres in
France and India, ZRC is also able to
manufacture on demand and singly straps
for replacement, strictly conform to the
originals. This know-how is a real art in
itself.
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ZRC collection
Class CTM
Very suitable for flat & fashion watches, its nubuck
lining is really comfortable though not compatible
with water, therefore we strongly advise not to use
for sports or have any contact with water.
bioconfortTM
The BIOCONFORT range is particularly
recommended to all persons who develop allergies
easily. This is a very comfortable and eco-friendly
product which perfectly suits all styles of watches.
have any contact with water.
aquabraceletTM
This range meets all consumers’ requirements
for all sporty & large chronograph watches:
withstanding heavy water immersion.resistance
skins developed together with the tanneries.
concordeTM
These exceptional products manufactured
with fine & delicate skins are really dedicated
to «connoisseur» seeking for luxury straps to
enhance their beloved time keeper.
Press release 2012.....................................................................................................................................................................................................................................................................................................
ZRC collection
exclusivities
Benefiting from manufacturing units in France
and India, ZRC has developed fast prototyping
centers in order to maximize the quality of its
service, offering to retailers the possibility to order
all special hand made straps generated by the
replacement activity.
metal
Rewarded in 1917 with the «Industrie Nouvelle
Genevoise» diploma for its innovation & knowhow, ZRC has practically invented the famous
«Sizorflex™» expansion band. A complete
technology understanding in the manufacturing
process and intensive business relations with the
best watch brands has given ZRC its international
renown as one of the best metal band manufacturer.
synthetiques
ZRC constantly commits itself to the highest
quality level. Therefore all our synthetic straps are
tested & meet all required standards. Lately we
have intensified our silicon bracelet program which
allowed us to achieve an extremely high quality
level. Silicon is well known for its exceptional
bio-compatibility.
POS
In 1960, ZRC sparked a minor revolution when it
introduced the first ever «Stop trottoir» watch band
display tower for Watch and Jewellery shops. In
the 1990s, ever seeking for perfection, the Group
sets up its own joinery workshop and integrates
the production of its entire shop furniture range
in Annecy.
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Bioconfort
respect NATURE
An answer to environmental issues
• Chrome free, nickel free.
• Tanned with titanium: biodegradable lining.
respect YOUR SKIN
Maximum breathing
• 100% more breathing surface.
• Oval holes to increase the
breathing surface.
BIOCONFORTTM
+5
50%
0%
AEROCONFORT
+5
50%
0%
Antiallergenic
• Tanned with titanium (no impact on skin).
• White glue and water-soluble varnish.
Quality
• Meet standards and quality requirements.
• Dry and wet rubbing test (NFG 52 301).
• Artificial sweat resistance test (ISO 3160-2).
• Colours resistance to UV test (NIHS 96-50).
A wide range
• Up to 20 colours.
• 7 skins.
• From 8 to 30 mm.
Press release 2012.....................................................................................................................................................................................................................................................................................................
BIOCONFORT PRESS AD
www.zrcbracelets.com
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Zuccolo Rochet & C°
BP 2016 - 74009 Annecy Cedex
Tel. +33 (0)4 50 69 17 25
Fax. +33 (0)4 50 69 33 87
www.rochetworld.com • www.zrcbracelets.com