CMA - Virtual Properties
Transcription
CMA - Virtual Properties
March 12, 2003 Prepared for: Brett Favre 101 Main Street Madison, 53711 Presented by: Pat Alden Prudential Carruthers Realtors 3050 Chain Bridge Rd. #105 Fairfax, VA 22030 Office: 703-691-7653 Direct Line: 703-648-9098 Home: pat.alden.pcragent.com [email protected] www.prudentialcarruthers.com Pat Alden Pat Alden Prudential Carruthers Realtors [email protected] Direct: 703-272-2311 Direct: 703-691-7653 Office: 703-691-7653 Office fax: 703- 691-7662 March 12, 2003 Dear Brett:, Pat Alden Oakton Prudential Real Estate Prudential Carruthers REALTORS People are attracted to companies they know and trust. Reputation: For more than 125 years, Prudential has developed a "Rock Solid" reputation for building individual security, integrity, stability and results. Global Customer Base: More than 50 million people do business with Prudential - that's one out of every five households. Exposure: Prudential spends more than $90 million annually on brand advertising. Recognition: With so much exposure it's no wonder that 98% of consumers recognize the Prudential name. Network Strength: There are 1,540 Prudential Real Estate member offices in North America with more than 43,000 agents, providing a substantial network of potential home buyers. High Standards: Not every company is invited to join the Prudential Real Estate Affiliates. It's a highly selective process, and only those companies that measure up to Prudential Real Estate's demanding criteria may become part of the network. National Affiliation Local Leadership Neighborhood Expertise J. Thomas Carruthers, Jr., owner and CEO of Prudential Carruthers REALTORS, began his real estate career while attending the University of Maryland. Following graduation with a degree in Business Administration, he became a full-time residential agent with Colquitt Realty, a one-office firm in Bethesda, Maryland. He chose his career wisely; within a year he became one of the youngest sales managers in the country. Shortly thereafter he entered into a partnership agreement, and in 1973 became sole owner of Colquitt-Carruthers, Inc. REALTORS. The company grew quickly to become the largest real estate company in the Washington metropolitan area. In 1980, at age 37, he sold the company to Merrill Lynch and retired under a non-competition agreement. Having enjoyed building Colquitt-Carruthers, Inc. REALTORS the first time, Tom reentered the real estate industry after his non-competition agreement had expired. In May 1991, his son, J. Thomas Carruthers, III, joined Tom upon his graduation from the University of Richmond with a degree in Finance. Together, as part of a strategic growth plan, they have acquired a number of local firms, including Roberts and Lloyd of Northern Virginia; Prudential Preferred Properties in the Baltimore/Annapolis areas; JP Properties in Vienna, Virginia; Prudential Commonwealth Realty in Leesburg and Winchester, Virginia; Keller Williams and Leland Realty in the resort area of Ocean City; The Raymond Group in Loudon County Virginia; Diplomatic Properties in Arlington, Virginia; Jim Hill Properties of Leesburg, Virginia; Mimi Selig of Gaithersburg, Maryland; Century 21 Quality Homes in Alexandria, VA; and Herbert Davis in Baltimore, Maryland. This growth strategy included joining Prudential Real Estate Affiliates in 1995. Today, J. Thomas Carruthers, III is the President of Prudential Carruthers REALTORS. The Carruthers are committed to building the highest quality real estate services company in the Baltimore/Washington metropolitan region through attracting extraordinary talent, delivering exceptional value and providing dedicated customer service. From the Western Mountains of Virginia to the Eastern Shore of Maryland Prudential Carruthers REALTORS® is a full service real estate company comprised of 23 sales offices with over 650 sales representatives strategically located throughout Maryland, Virginia and the District of Columbia. COMMERCIAL SALES & LEASING Prudential Commercial Services has the physical resources, technical capability and highly experienced staff to service all aspects of commercial real estate. PROPERTY MANAGEMENT Prudential Carruthers REALTORS® manages residential homes throughout the Baltimore/Washington metropolitan area. Full service management as well as leasing services, are provided to homeowners living outside of the area, as well as those who prefer third party management. MORTGAGE SERVICES Realty Home Mortgage is a name you can trust, with professionals you can rely on. We offer a comprehensive selection of loan products to finance a home purchase, finance a new construction home, refinance your current mortgage to get a lower rate or cash. Our experienced loan officers work with clients one on one to identify their goals, explain their options, and give sound advice on the programs that best meet their needs. Our mission is "Your Satisfaction". TITLE SERVICES We are proud of our Title Service Affiliates. They become your expert guide through the settlement process from beginning to end. Thousands of satisfied customers and clients have discovered a new level of quality settlement services in their local neighborhood through these affiliations. MBH Settlement ◆ Capitol Title ◆ Fountainhead Title Secured Title & Abstract Coates, Coates & Coates, PA ◆ Champion Title BEACH RENTALS AND INVESTMENT PROPERTIES When its time to "Go down to the Ocean" we are ready to help you with all of your buying, selling and rental needs. Our rental management department provides exceptional service to all vacationers looking to relax and enjoy the beach and also provides a full calendar of occupied weeks for the unit owners. We are your winning combination! Relocation & Referral Services Prudential Real Estate and Relocation Services are on the move with vigorous expansion - adding new global relocation offices and signing on more affiliates every day. The aggressive Prudential Carruthers relocation team develops buying and listing prospects and provides exceptional services for clients and customers moving in or out of the Baltimore/Washington Metropolitan. And as we grow, we have one goal in mind... Pleasing our customers and clients! How can Prudential Real Estate's relocation and referral programs influence the sale of your home? Through our relationship with Prudential Referral Services International Network, Prudential Carruthers benefits from over 100,000 broker-to-broker referrals generated annually. Prudential markets directly to over 120,000 Prudential employees nationwide. Local referral opportunities created by the 43,000 Prudential Real Estate sales representatives within their market. Prudential Carruthers Corporate callers visit area businesses to generate buyer leads. Prudential Relocation is contracted with more than 900 major corporations and institutions across North America to provide relocation services for thousands of employees and their families. Considering nearly one-third of residential real estate transactions involve relocation, Prudential Real Estate gives you a definite advantage over other companies. Prudential is the first company in the industry to combine real estate and relocation services. By combining these services, Prudential Real Estate customers have access to a significant resource of buyers seeking relocation. Prudential provides a FREE outgoing referral service across town, across the country and around the world. Prudential Carruthers REALTORS Mission Statement ® The mission of Prudential Carruthers REALTORS is to help people successfully meet their real estate needs by providing superior, professional real estate services, with the highest quality sales associates, who share a passion for service. To achieve this goal, all our efforts will be driven by the following principle: CUSTOMER/CLIENT FOCUS Satisfaction and Value are the keys to attracting and retaining customers. That's the bottom line of business... because without customers there is no bottom line. We will focus on each and every customer and client. We will nurture long-term relationships through continued responsiveness to individual needs. We will deliver superior services and care in each transaction. What are the steps involved in selling your home? Even if you've bought or sold a home before, this process can still be daunting. The chart below is designed to help you better understand the many steps involved and how we work to tie them all together. DECIDE TO MAKE A MOVE. THE OFFER IS ACCEPTED. - Documents signed and initialed by all parties - Earnest money deposited - Buyers apply for loan - House appraisal ordered - Home inspections are scheduled - All contingencies are removed - Select settlement attorney - Survey and title completed - Buyer purchases home owners insurance - Home warranty - Notification to sellers mortgage holder - Loan is approved - Pre-settlement inspection - Settlement date selected - Buyer & Seller contact utility companies - Finalize and close transaction - Proceeds distributed - Call your Prudential Carruthers sales representative - Set appointment for consultation - Determine sellers needs and priorities - Discuss sellers relocation needs - Discuss sellers home buying needs - Discuss marketing plan - Establish price, terms and conditions - Execute listing agreement - Execute home warranty - Implement marketing program - Prepare house for showings - An offer is received - Review advantages and disadvantages of offer - Prepare an estimate of net proceeds - Realty Home Mortgage prequalifies buyers - Negotiate offers and counteroffers TIME TO MOVE! Selling your home is more than just a financial decision, it's an emotional one. That's why it's so important to Pat Alden choose the right real estate sales representative one - who's not just a "sales person", but a professional who cares about you and your needs. In order to do this successfully, your full-Service real estate sales representative must be Your Marketing Manager Your Promotion Manager Your Transaction Coordinator Your Problem Solver Your Community Consultant Your Property Specialist Your Contract Negotiator Your Trusted Advisor Your Real Estate Sales Representative For Life Pat Alden Sellers... Buyers... The innovative eCERTIFIED program is designed to identify, certify and train real estate Sales Representatives with the technological and business skills necessary to service the emerging market needs of the online consumer. The technologically savvy real estate sales representative will streamline the buying and selling process and create a more effective transaction as they save their clients time and money. ld Pat A en Giving Back To The Community TM We Support the Sunshine Kids ! The Sunshine Kids is a non-profit foundation that sponsors activities for children with cancer. Each year the Foundation, with our help, sponsors a variety of national events for children from hospitals located across the country. We are privileged to be involved in helping to bring sunshine into the lives of these wonderful children. Some of our programs... Pat Alden EXTENSIVE ADVERTISING Why Prudential Real Estate's exposure will sell your home? Because Prudential invests more than $90 million annually to generate brand awareness among millions of potential home buyers. Through comprehensive advertising campaigns that can be seen on America's most watched networks, including ABC, CBS and NBC. Additional exposure includes hundreds of spots on A&E, Discovery, TNT, TBS, The History Channel, The Learning Channel, HGTV, The Travel Channel and many more. Prudential advertising is among the most aggressive in the industry. It encompasses radio, television, magazines, outdoor and media advertising in major markets including The Wall Street Journal's largest real estate ad. A Totally Integrated Marketing Plan Directed At Buyers My objective is to maximize the exposure of your property to attract qualified buyers locally, regionally, nationally and internationally. Exposing your property to the most motivated and qualified buyers is the objective of any good marketing plan. While many home sellers believe newspaper ads are essential to attracting buyers, the reality is that the overwhelming number of buyers come from other real estate professionals. We focus our efforts and our dollars where they will bring the greatest return. By taking advantage of our internal channels and concurrently publishing information directly to the entire real estate community, we're able to reach the "prospective buyer." YARD SIGN Our distinctive yard sign acts as a magnet to prospective buyers 24 hours a day. With 98% national name recognition this is more than just a sign - it is a powerful advertisement. BROCHURE BOX Home information distribution box for potential buyers passing by your home. KEY BOX The key box is used to give cooperating agents access to your home for potential buyer showings. Property access is vital to a successful sale. OPEN HOUSE Depending on market conditions and the location of your property, an open house may be appropriate for added exposure. Network Marketing ... We enlist the efforts of other real estate professionals We have first hand knowledge of local sales representatives who are active in the marketplace. Our job is to make sure they know about your property so they can inform their sphere of buyers. Industry networking is a large part of getting your home sold. Multiple Listing Service MRIS (Metropolitan Regional Information System) and/or ARIS (Automated Regional Information Systems) multiple list systems are constantly evolving databases of properties that are currently on the market in any given area. Realtors access these databases to find currently available properties. Cooperating Brokers All brokers in the MRIS and/or ARIS multiple listing service will have the opportunity to cooperate in the sale of your home. Office Property Tour Prudential Real Estate Sales Representatives may visit your property and give feed back on price, terms and condition. We also invite other brokers to tour your property. Networking Events A large percentage of buyers are represented by other real estate professionals. Local and National networking functions along with brokers property tours, direct mail, e-mail, trade shows and telephone calls put your home in front of the most productive agents. Property Brochure Personalized color brochures are produced to illustrate your home's interior. For maximum exposure, brochures are circulated to prospective buyers, PCR sales representatives, and area brokers specializing in similar properties. Property brochures will highlight the special features of your home along with providing disclosures, survey sheet, inclusions, exclusions and other important information that the buyer may need to help make a positive informed decision. Flyers Flyers will be prepared for distribution to cooperating brokers, Prudential agents, open house handouts, as well as direct mail pieces when appropriate. Home Business Cards Home business cards will be designed for you and your family to distribute. They will be used to distribute at my networking functions. Your business card goes in every piece of mail that leaves my desk. Extra Mile Marketing ... Direct Mail Strategically targeted announcements can alert selected individuals, neighborhoods and the real estate community to the availability of your property. These customized letters, brochures and postcards help spread the news in a professional and timely manner. Prudential "Just Listed" cards Monthly mailings to my Sphere of Influence Prudential "Just Sold" cards E-Mail A profile of your property will be distributed to top salespeople in the area. All agents in my office will be notified. A contact list of buyers in your home's price range will be notified. Visual tours will be e-mailed to select group of prospects. Telemarketing Calls to neighbors Daily calls to prospects Daily calls to agents Voicemail distribution Reach Prospective Homebuyers Worldwide 24 hours a day, 7 days a week, 365 days a year INTERNET FAST FACTS: Market research shows that over 89% of Home Buyers are searching the Internet before contacting a Realtor. -Realty Times 11/13/02 Everyday, more than 52,000 Americans log on to the Internet for the very first time, with Internet traffic doubling every 100 days. Three-hundred million active internet users have the know-how to find a home on-line and the buying power to purchase it. Prudential Carruthers will open your home to a Global Market. Buyers can be at your doorstep with just a click of their mouse. Our user-friendly sales representatives are provided with state of the art communication capabilities that allow them to meet the fast paced demands of the Internet buyer. High Touch and High Tech allows us to get your home sold. Every week, thousands of potential home buyers and sellers visit Prudential's award winning web site, www.prudential.com and www.prudentialcarruthers.com. Your home will be advertised to All Multiple Listed Brokers and their agents, through-out Maryland, Virginia, and Washington D.C. via MRIS and/or ARIS. REALTOR.COM the official Internet site of The National Association of Realtors, will have over 800,000 members access America Online, Home Network, Netscape, Excite, Infoseek and Lycos to expose your home to the highest possible user traffic on the Internet. Over 4.26 million consumers visit the REALTOR.COM site each month and each home is viewed, on average, approximately 130 times a month. Prudential Carruthers Sales Representatives have their own website. They market to prospective buyers through magazines, newspapers, brochures, web advertising, business cards, flyers, direct mail, and many other sources using their web address. Prudential Real Estate Intranet allows sales associates to share information with over 43,000 fellow real estate professionals throughout North America, putting your home in front of millions of potential buyers. Interior Presentation How Will Buyers See Your Property? You only have one chance to make a positive first impression. No one has a more important role in the home selling process than you. The correct staging of your home can go a long way towards achieving a successful sale at the highest price. The key words to remember in preparing your house for sale are neat and sparkling clean. Take a tour of your house as if you were the buyer. Make a list of jobs and begin the work today. Interior Improvements - Remove all unnecessary furniture - Remove clutter throughout - Curtains and draperies should be freshly laundered - Clean all blinds - Clean, odor free carpets - Clean and wax hardwood flooring - Organize closets and cupboards - Inspect closets regularly for neatness - Sparkling clean windows and screens - All windows, screens and doors in proper working order - Replace all broken glass - Polish mirrors - Clean oven inside and out - Tighten loose door knobs, towel racks, - Clean dishwasher inside and out cabinet handles and switch plates - Clean all other appliances - Tighten loose stair banisters - Oil noisy appliances and ceiling fans - All appliances should be in proper working order - Repair sticking doors and windows, and warped drawers - Eliminate water discoloration in sinks - Run a lemon through the garbage disposal - Remove clutter from kitchen & bath counter tops - Check the entire house for musty or distasteful odor - Remove all rust and mildew - A coat of neutral paint will brighten interior walls - Be sure your home is well aired and clean smelling - Repair cracked or peeling paint - Replace loose caulking or grout - Repair wallpaper and woodwork - Put all plumbing fixtures in proper working order - Wash smudges off the walls - Clean the garage so a car will fit into the proper space - Check all lights bulbs - Clean oily cement floors - Clean the fireplace (s) and/or wood stove - Throw out unnecessary items - Clean furnace and replace filters - Have the water conditioner serviced (if applicable) - Test all smoke detectors Exterior Presentation A comparatively small investment in time, money and effort to remove these distractions can lead to strong offers from buyers. Exterior Curb Appeal - Trim and edge lawn - Trim trees, hedges and shrubs - Weed and mulch - Remove dead or dying flowers inside and out - Put away outdoor tools and equipment - Remove stains and clutter from the driveway - Repair driveway, sidewalks and step areas - Remove mildew or moss from walls and walks - Touch up exterior paint - Paint the front door and the garage door - Replace faded house numbers - Replace old welcome mat - Replace or paint a weather-beaten mailbox - Make sure the doorbell works - Clean outdoor light fixtures - Shine outside brass fixtures - Clean and repair patio and deck area - Repair any fence or gates - Check roof shingles - replace or repair if necessary - Remove debris from roof - Clean gutters - Replace damaged bricks & rotted wood - Clean basement entry drains - Clean the chimney - Stack wood pile neatly - Replace or repair anything that sticks, squeaks or drips. It’s Showtime How to stage your home for ...SOLD! General - Maintain the property in ready-to-show condition - Showcase your home as if you are receiving guests Exterior Interior - Make beds; clean up dishes - Empty wastebaskets - Turn off television; play soft music - Put away clothes - Put out show towels in baths - Freshen the air with cinnamon or vanilla - Open drapes and shades - Turn on lights - Make sure pet areas are clean and odor-free - Empty litter boxes - Fire in the fireplace (when appropriate) - Kitchen free of dishes - Pick up toys and clutter - Add sanitizers to toilet bowls - Keep lids down - Keep lawn trimmed and edged - Weed flower gardens - Pick up any debris, toys, lawn equipment - Tidy up after pets - Park vehicles in the garage or on the street - Add color with flowers and potted plants - Turn on outside lighting after dark General - During showings try to leave the property - Silence is golden if you are present for the showing - Always put away your valuable items - Be flexible in the scheduling of showings - Set a comfortable temperature on the thermostat - Fresh flowers are a nice touch - Make sure pets are confined to a safe and out-of-the-way place. - Only show the home when an agent is present - Make sure all outside trash is in covered bins HMS Home Warranty What is a home warranty plan? 74% of sellers consider a warranty "very important" It is a residential service contract that helps protect the homeowner in the event of a mechanical breakdown of a covered component. Seller is protected while home is on the market. - The seller warranty goes into effect immediately upon receipt of warranty information. - The seller agrees to provide a home warranty plan, to the buyer, paid out of closing proceeds. - There is no formal inspection required. - If the listing expires and the home seller does not renew the contract with the real estate agent, then the Home Seller owes nothing. - Payment must be received within thirty days after closing. - HMS provides a 24 hour claim service hotline - HMS provides the contractor. - There is a $100 or actual cost (whichever is less) deductible per occurrence per claim. The deductible is paid to the contractor that makes the service call. - There are no caps or age limitations on any of the items covered in the policy. - Vacant homes can be covered provided all utilities remain on, and the home stays in show condition. - Standard: Kitchen, laundry, other appliances, primary central air conditioning cooling system, primary central heating system, plumbing systems, plumbing pipes, water heater, water softener, electrical system, garage door opener, and central vacuum system. (subject to change without notice) ++ - Optional : Well pump system 79% of buyers want a warranted home Buyer is protected one year after settlement. The buyer warranties go into effect as of closing day, provided payment is received within seven days of closing ++ - Most comprehensive coverage available no dollar limits. age restrictions on covered items - Seller heating and air conditioning coverage available - Provides peace of mind - Reduces the chance of a delayed closing due to a breakdown of covered item It's a serious business that requires skill and knowledge to effectively achieve your desired outcome. I have experience handling negotiations in a clear, business-like manner without emotional involvement. This is extremely valuable to you, because it eliminates costly misunderstanding and enhances your bargaining position. You and the buyer must come to agreement on the following items: Multiple offers Price Terms & Conditions Contingencies Inspections Personal Property to be included Settlement and Closing date Possession date Pat Alden Of all the decisions you'll face when selling your home, there is none more important than the company and person you choose to. represent and negotiate for you. Choose carefully. Technology has taken homebuying into a new era. Come and be a part of it... www.pat.alden.pcragent.com Web buyers will visit your home through my personal website 24-7-365. Buyers will receive home buying information the same time as the realtors do! Buyers will be updated immediately each day when a house comes on the market that meets their needs. Buyers can visit your web open house featuring 9 Digital photographs, on their schedule, without interrupting you. Buyers can e-mail a property flyer to a friend Danger of Overpricing When setting a price, why not ask for the moon? Make no mistake, we want you to get the best possible price for your property. However, when a home is priced too high for the market: It attracts lookers, not legitimate buyers. It implies that you aren't motivated to sell. It reduces the number of showings. It helps the competition look better. If it doesn't appraise at the higher price, a buyer may not be able to secure a loan. You may ultimately have to drop your price below market value in order to sell. As the graphics below indicate, the best offers often come when a property is newly listed- if priced too high, it's difficult to create the momentum necessary to sell your home at the highest price in the least amount of time. Determining Your Home’s Price The Selling Price of Your Home Is Determined In Several Ways. The real estate market is constantly fluctuating, so pricing is not an exact science. It's a reasonable figure derived from a number of different components, such as: The Selling Price Of Your Home Is Not: What you have in it. What you need out of it. What you originally paid for it. What it is appraised for. What you have spent in improvements. What you heard your neighbors house sold for. What the tax office says it is worth. What it is insured for. Based on memories and treasures. Based on prices of homes where you are moving. The True Selling Price of Your Home Is: What A Buyer Is Willing To Pay For The Property - TODAY. Based on today's current real estate market. Based on today's comparable homes competition. Based on today's financing. Based on today's economic conditions. Based on the buyer's perception of property condition. Based on the buyer's needs. Based on location, special amenities and attributes. Based on normal marketing time. Based on your motivation. Factors That Effect Price As A Seller You Control: The price you ask Property condition Access to the property Terms of the sale As A Seller You Do Not Control: Market Condition Motivation of Your Competition Motivation of Your Buyer The Impact of Pricing: Financial Market Properties priced within market range generate more showings and offers, and sell in a shorter period of time. Properties priced too high have a difficult time selling. Agents will preview your property and then not show it, because they are finding better properties in your price range. Buyers will visit the property with no results because they are finding better properties in your price range. COMPARATIVE MARKET ANALYSIS SUMMARY Currently On The Market ADDRESS STYLE Average of 0 Properties: ARCHITECTURE Min: BEDS BATHS BUILT Max: TAXES LIST PRICE DOM SQ.FT. LIST PRICE DOM SQ.FT. Median: Under Contract ADDRESS STYLE Average of 0 Properties: ARCHITECTURE Min: BEDS BATHS BUILT Max: TAXES Median: Recently Sold ADDRESS STYLE Average of 0 Properties: ARCHITECTURE BEDS BATHS Min: BUILT TAXES Max: LIST PRICE SOLD PRICE DOM SQ.FT. Median: Did Not Sell ADDRESS STYLE Average of 0 Properties: ARCHITECTURE Min: BEDS BATHS Max: BUILT TAXES Median: LIST PRICE DOM SQ.FT. COMPARABLE PROPERTIES COMPARATIVE MARKET ANALYSIS This report utilizes the market data approach to determine value. The following properties have been selected based on recent real estate transactions for properties comparable and in close proximity to your home. Street Address Status List Price Sold Price DOM Neighborhood Listed Sold Bedrooms Full/Half Baths Levels Year Built SqFt Lot Acreage Style Architecture Construction Construction Roof Basement Basement Heat Cool Water Sewer Parking Garage Fireplaces Amenities Amenities Amenities Other Rooms Other Rooms Other Rooms Other Rooms Subject Property COMPARABLE Features Include: This information is believed to be accurate but is not warranted Equal Opportunity In Housing Fair Housing Notice: We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status or national origin.