woochang precision

WOOCHANG company overview
October 2016
New Challenge
WOOCHANG PRECISION CO., LTD.
WOOCHANG PRECISION
Company Overview
WOOCHANG PRECISION
Company History
2014.09
2014.08
2014.07
2011.12
Registered as an Official Supplier of VALEO Group
Certified SQ-Mark (HKMC)
Started to supply Inside Door Handles to SEOYON E-HWA (HMC)
SEOYON E-HWA (SEOYEON) became the largest shareholder of
SEOYON ELECTRONICS and WOOCHANG
Awarded the Commemorative Stone Tower for 20million USD Export
Established Research & Development Center
Certified ISO/TS 16949 (IATF)
Certified ISO 14001 (KPC-QA)
SEOYON ELECTRONICS took 100% of shareholder
(changed company name to WOOCHANG Precision Co., Ltd.)
Established Korea HUF Co., Ltd. as a joint venture of
SEOYON ELECTRONICS (previously known as SHINCHANG) and HUF
2011.11
2007.07
2005.01
2000.09
1993.01
1986.02
SALES
Major Products
Others
Locksets
23%
20%
Switches
Lock Housings
15%
14%
O/S Handles
I/S Handles
19%
in million USD
100
80
60
40
20
0
Woochang
38
41
43
46
50
2015
2016
2017
2018
2019
9%
2015 Sales Turnover
Seoyon Electronics 0.63billion USD / Seoyon E-hwa 2.0billion USD / Seoyon 2.7billion USD
3
WOOCHANG PRECISION
Seoyon Group – Global Footprint
Seoyon’s global presence including 43 manufacturing locations in 10 countries with 10
ER&D centers in 5 countries
North America (6)
• Seoyon E-Hwa Interior Systems Alabama(Selma, AL)
• Seoyon E-Hwa Interior Systems Georgia(Lagrange, GA)
• Seoyon E-Hwa Interior Systems Manufacturing (GA)
• Seoyon E-Hwa Automotive Mexico(Monterrey)
• Seoyon Top Metal Mexico(Monterrey)
• Seoyon E-Hwa Fabricacao De Sistema Interior
Automotivo Brasil LTD
• Seoyon America(Michigan)
Europe (6)
• Seoyon E-Hwa Slovakia (Dubnica)
• Seoyon E-Hwa CZECH ()
• Seoyon E-Hwa Poland (Ustron)
• Assan Hanil (Izmit, Turkey)
• Seoyon C&FT (Izmit, Turkey)
•Seoyon Electronics Poland(Gliwice)
• Seoyon Electronics Germany(Frankfurt)
China (15)
• Beijing Hanil E-Hwa(Beijing)
• Beijing Hanil E-Hwa Tech(Beijing)
• Beiqi Hanil Automotive Interior(Changzhou)
• Jiangsu Seoyon E-Hwa(Jiangsu)
• Liaoning Seoyon E-Hwa(Liaoning)
• Zhejiang Hanil Limin(Zhejiang)
• Sanhe Seoyon Top Metal (Sanhe)
• Huanghe Seoyon Top Metal (Huanghe)
• Jiangsu Seoyon Intech Auto Interior (Jiangsu)
• Sichuan Seoyon Intech Auto Interior (Sichuan)
• Chongqing Seoyon C&F (Chongqing)
• Suzhou Seoyon Electronics Science&Technology
(Suzhou)
• Suzhou Seoyon Die Casting (Suzhou)
• Guizhou Huachang (Guizhou)
• Jiaxing Huachang (Jiaxing)
South Korea (12)
South America (1)
Seoyon Group Headquarters
• 6 Plants
Seoyon Electronics(6 Plant)
Woochang Precision (Ansan)
• Seoyon Brazil(Piracicaba, SP)
India (3)
• Seoyon E-Hwa Automotive India Private Limited (Chennai)
• Seoyon E-Hwa Automotive Chennai Private
* ER&D locations
Country
Location
sum
Korea
Anyang, Seoul, Asan
3
China
Beijing, Liaoning, Jiangsu, Suzhou
4
Others
India, Turkey, Germany
3
Limited(Chennai)
• Seoyon C&F India (Chennai)
* Seoyon Electronics’s facilities are marked in blue-color
WOOCHANG PRECISION
Main Customers
DOMESTIC
GLOBAL
ALLIANCE
5
WOOCHANG PRECISION
Product Portfolio
* GM ▶ Spark/Aveo/Captiva/
Gentra/Lacetti/Matiz/etc
* Tata-Daewoo
* RSM ▶ SM3/SM5/SM7
* HKMC ▶ GC/GCI/QL/QLe
Inside
Door
Handles
Outside
Door
Handles
* GM ▶ Spark/Aveo/Captiva/
Gentra/Lacetti/Matiz/etc
* SYMC ▶ Chairman
Key Sets &
Lock Housing
Switches
* GM ▶ Spark/Aveo/Captiva/
Gentra/Matiz/etc
* Tata-Daewoo
* Daewoo-Bus
WOOCHANG PRECISION
COMPANY OVERVIEW
Experiences of WOOCHANG
Espero
Gentra(T255)
Kalos(T250)
Matiz (M100)
Magnus(V200)
All new Matiz(M200)
Tosca(V250)
Winstorm(C100)
Lacetti(J200)
Chairman W
(PEPS)
Captiva(C140)
Spark(M300)
L38/43/47(Inside Handle)
Captiva(C140 PEPS)
Aveo(T300)
L38/43/47(Key Set)
M2XX (GM)
SM6 (RSM)
GC, GS (HMC)
QL, QLe (KMC)
YC, AE, DE (HKMC)
7
WOOCHANG PRECISION
Main Product
Electric & Electronic
Product of WOOCHANG
Car Lock Set
Cigar Lighter &
Power Socket
Steering Column Lock
Housing & IGN Switch
0
Window Switch
Multifunction Switch
Products of Seoyon Electronics
Immobilizer System
Smart Key System
8
WOOCHANG PRECISION
Main Product
Exterior Part
Product of WOOCHANG
Outside Door
Handle
Products of SEOYON E-HWA
Cowl Top
Insulation Dash Panel
Isolation Pad
Bumper
Luggage Mat
▶ Outside Handle
1. Supplying to GM Korea and GM Global since 1989.
2. Market share to GMK is 50% (100% among Local suppliers) – Model: Spark, Aveo, Captiva, Cruze, etc.
3. Developing the next model of “Spark” - M2XX O/S handle (Smart Key Specification, 260K/Year)
9
WOOCHANG PRECISION
Main Product
Interior Part
Product of WOOCHANG
Products of SEOYON E-HWA
Door Trim
Console
Head Liner
Pillar
Inside Door Handle
Seat
Crash Pad
Floor Carpet
Covering Shelf
(P/Tray)
▶ Inside Handle
1. Supplying to RSM (Renault Samsung Motors) since 2008.
2. Market share to RSM is 75% - Model : SM3, SM5, SM7, etc.
3. Developing the I/S handle of HMC / KMC - GC (70K/Year), QL (200K/Year), QLe (150K/Year), etc.10
WOOCHANG PRECISION CO., LTD.
Research & Development
Do the Best for Your Success
Woochang
PrecisionPRECISION
Co,. Ltd
WOOCHANG
ENGINEERING
Product Design
Design System
CONCEPT
EXPLORATION
BENCH
MARK
DESIGN
DFMEA
PROTO
EVALUATION
DFMEA System
TFT MEETING
OPEN ISSUES
DESIGN
DESIGN
REVIEW
DFMEA
APPLICATION
PROTO
PROTO
DESIGN
MOLD FLOW
ANALYSIS
MOLD
MAKING
PROTO
PROTO
VALIDATION
12
ENGINEERING
R&D Center & Validation Capability
Research and Development Center
•
Mechanical & Electronic
•
Core Design Tool Utilization
CATIA V5(R20) Work Station
Validation Test & Quality Assurance Team
•
Local Validation & Measurement
•
Test Equipment Validated to Customer Specification
UG NX 9.0 Work Station
Measurement Lab
Test Lab
Project Team
WOOCHANG PRECISION
Testing and Validation
ES &
Regulation
Regulation Test
1. Operating
Power Test
2. Overload Test
Overload Test
Endurance Test
3. Endurance Test
4. Complex
Environment Test
5. Heat-resistant Test
14
WOOCHANG PRECISION CO., LTD.
Production Management
Do the Best for Your Success
PRODUCTION
Lockset Production
KEY ASS’Y(REMOTE KEY)
Enable to use the function of lock/unlock
and start the engine
•
•
•
•
•
Remote Lock/Unlock/Trunk
Immobilizer
Flap/Rigid Key
Inner/Outer Blade Path
Key code: ≥3,000(max.6,000)
SIDE DOOR/TRUNK LOCK ASS’Y
It has a function of lock/unlock the
doors by rotating the key.
•
•
•
Free-Wheeling
Die Casting: ZDC2
Tumbler: 8
LOCK CYLINDER ASS’Y
Assemble with lock housing, to make a
start the engine using the key.
•
•
Die Casting: ZDC2
Tumbler: 8
LOCK HOUSING
Assemble to Steering Column and locks
Steering Wheel when key is withdrawn
•
•
•
•
•
Illumination
Ignition switch
Solenoid
Immobilizer
Die Casting: ZDC2
PRODUCTION
Lockset Production
Overview of assembly requirement for error proofing
EOL testing for complete key
• Measurement of RF characteristics
• Validation of immobilizer LF read capability
• Reading & writing EEPROM on NXP transponder
• Manual loading, automated test and manual unloading
for labeling
EOL Tester
Error proofing for Lockset assembly
• Ignition actuator travel check
• Free wheeling force check
• Simple RF checker at the end of line
Keyset Line
PRODUCTION
Door Handle Production
LIFT TYPE
HANDLE
•
•
•
•
•
Mold in Color
Body Color
Chromed
Standard type
Rear Hidden Door
(Vertical Lift Type)
for “GM Spark”
PULL-BAR
TYPE
HANDLE
•
•
•
•
•
•
•
With/without notch
Mold in Color
Body Color
Chromed
Standard
Smart Button
Capacitive Sensor
for “GM Captiva”
•
INSIDE
HANDLE
Handle Aspect
- Chromed
(Bright & Satin)
- Painted
- Grain
• Automatic Assembly
for “Renault Samsung
SM3, SM5 & SM7”
Woochang
PrecisionPRECISION
Co,. Ltd
WOOCHANG
MANAGEMENT SYSTEM
Production Management
Woo-Chang Management System(a.k.a WCMS)
W CMS improves company’s capability to control manufacturing environment by providing and planting simple ‘Plan, Do, Check,
Act’ throughout the complete development phases to production.
Business Plan/Training/Document/Record Management
CUSTOMER
CUSTOMER
Development
Order
Management
Product
/ Process
Design
New Product
Development
Production
Management
Production
Control
Tooling/ Equipment
Contamination Control
Inspection/Records
Tier Management
VS
QSB
Nonconforming
Control
LPA
Improvement
Lesson Learn
Data built in WCMS
WOOCHANG PRECISION CO., LTD.
Quality Management
Do the Best for Your Success
QUALITY SYSTEM
WOOCHANG Quality System
Quality
Verification
“0”
DEFECTS
21
Quality Verification Plan
EPC
(Early Product
Control)
GP-11/12 : PROTO ~ 3months after SOP
Continual
Improvement
Process improvement
- PCPA, LPA , RPN Reduction
Product improvement
E/P Review & Verification
Preventive maintenance
4M Change
management
Change point management
-TIER 2 Included
TIER 2
Monitoring
Supplier Audit
Education: Quality Problem, Standards
TIER 3 Control
Customer
Customer line Review& Improvement
Woochang Precision Co,. Ltd
COMPANY SYSTEM
Quality Management
Quality Management
. Manufacturing only Quality Product
Proactive
→ Don’t make defect products, check it one more time
Quality Performance
GM
Y 2014
Y 2015
RANK Points
100
(Green)
100
(Green)
PRR (ppm)
2
3
RSM
Y 2014
Y 2015
PRR (ppm)
0
0
Seoyon
E-hwa
Y 2014
Y 2015
PRR (ppm)
0
0
. Data Base System for the Lessons Learned
. Encourage Operator’s Quality Pride
Leading
. Continuous Quality System Review & Improvement
. Sharing the Know How with Tiered Supplier
Sharing
. Continuous Quality System Audit and Evaluation
WOOCHANG PRECISION
QSB CERTIFICATION
WOOCHANG PRECISION
Thank you for your attention !