CEMP, the Central European on

Transcription

CEMP, the Central European
on-line media group
Miklós Vaszily
Deputy CEO of CEMP
February 2009
The Group

CEMP was established in 2005

Strategic focus on on-line media and e-commerce

CEMP is one of the largest players in the Hungarian internet market

CEMP became regional in 2007, the group is currently active in 7 CEE countries

Strategic goal: creating the leading online media and e-commerce group in Central Europe

Regional growth through
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Organic growth of key assets
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Strategic acquisitions
¾
Developments in fast growing new areas
¾
Regional adaptation of local know-how
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Index.hu in Index Group
Time of acquisition:
beginning of 2005
Target:
building a strong Hungarian and regional on-line media and service portfolio based on Index.hu
Index.hu …
… is the leading local news portal and the most noticeable
online brand in Hungary
… has many sections offering politics, economy, IT and science,
cultural and sports news of the portal, which is updated 24/7
Since the acquisition:
9 Redesigned Index.hu main page which has since then
proved to be a trendsetter
9 2.4 million visitors in January 2009 which means
1.4 million average weekly users*
*Source: www.webaudit.hu
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Inda sites in Index Group
Since the acquisition of Index.hu:
9 New community services went into
operation under the umbrella name Inda
9 These community services sites:
9 2.5 million visitors in January 2009 which means
1.3 million average weekly users*
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Velvet in Index Group
9 Velvet, the tabloid publication of Index
was revamped
9 There are also many popular blog sites
(e.g. fashion, celebrities)
9 Velvet also has a strong Baby and Mom
section and interactive features
9 920,000 visitors in January 2009 which means
430,000 average weekly users*
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Totalcar in Index Group
9 Totalcar is Hungary's best-known and
most-visited automotive site covering cars
and motorcycles
9 Several new services, such as
Popular Vote, Tire Doctor,
Credit Doctor are offered on Totalcar
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SportGeza in Index Group
9 The sport sub-site passed into
a separate site with separate brand name
9 Wide range of sport events are covered
real time with photos and videos
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Portfolio Group
May 2005
Target:
strengthening the media position with a leading Hungarian on-line financial and business site
Since then:
now the Portfolio Group is not only an on-line financial content
provider but it is also an integrated financial service provider:
9 Portfolio-Financial: leading financial data provider
9 Portfolio Trader: spread-trading, foreign currency trading
9 Portfolio Online Stock Exchange: successful online
trading platform
9 Portfolio Club, Portfolio Conference: important events,
meeting place of executives and professionals
9 Other new sub-sites: Resource (real estate),
Penzcentrum (personal finance)
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Portfolio.hu in Portfolio Group
9 The online financial news site this time reaches
approximately 350,000 decision-makers and
top-earning readers per months
9 It covers the ongoing events of the
financial world real time besides main sections
(Companies, Macro, Investment Funds,
Real Estate, Money/Bonds)and it
regularly publishes thematic special editions
9 Portfolio.hu is available in English too
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C-Travel & ONGO
end of 2006
Target:
entering to new market segment by buying
the leading Hungarian travel portal
Since then:
9 The site offers direct accommodation
booking both inside and outside Hungary,
as well as travel services such as
flight tickets and online travel insurance
9 Launched the travelers' community site: ongo.hu
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Bookline.hu Ltd.
December 2006 – currently the ownership is 95%
Target:
entering to the e-commerce market
Since then:
9 Business expansion in Romania and Slovakia
9 Introduction of new products with a dynamically increasing
percentage of total sales. Products sold besides
new and used books: foreign-language books, CDs, DVDs,
electronics, toys, games, cosmetics, baby-care products
9 At the end of 2008 the site was re-designed
9 Besides the existing 3 bookstores, special pick-up locations,
Bookline Boxes were opened to satisfy customers' requests
9 Sales in 2008 grew to HUF 3.4 billion and it is expected
significant growth in 2009
Other issues:
9 Bookline is listed on the Budapest Stock Exchange (free float ~5%)
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ETARGET Group
August 2007
Target:
adaptation of changing requirements of
advertisers, providing on-line PPC advertising
Since then:
9 International expansion, ETARGET is now
present on the following markets:
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9
9
9
9
9
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Czech Republic,
Slovakia, (HQ)
Hungary,
Romania,
Bulgaria,
Croatia,
Serbia
9 The company is entering into business in Poland
currently, in cooperation with one of the largest
companies in the market
9 One of the most successful online marketing products
of the CEE region is PPC, and with its rapid expansion,
ETARGET is looking forward to further dynamic growth
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Burek
end of 2007 – CEMP ownership 80%
Target:
increase international presence, export domestic knowledge and know-how, utilize synergies
Since then:
9 Re-design in 2009
9 Its technological background improved significantly, therefore
the usage and the reputation of the site improved too
9 Burek is the biggest internet community in Serbia
with over 650,000 registered members
9 The leading Serbian community site was renamed from
Burek.co.yu to Burek.com as the first step to improve Burek
to a leading regional community zone, transcending cultural
and historical differences throughout the ex-Yugoslavian region
and offering its members the ability to seek and receive
help and to discuss a wide variety of topics, ranging
from technical issues to social commentary
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Honfoglaló (Settler) & Conquiztador
March 2008
Target:
open to the younger internet users
Since then:
9 Honfoglaló is the most popular quiz and
strategy game in Hungary
9 Currently it has 620,000 registered gamers
and almost 100,000 daily average users
9 Advertising market value of Honfoglaló
utilized and increased via integrated
sales through the CEMP Sales House
9 Serbian site is to be launched in May 2009
in cooperation with Burek.com
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Inforadio & Inforadio.hu
spring of 2008
Target:
enter into the Hungarian radio broadcasting utilizing synergic opportunities with Index and Portfolio
The Inforadio …
…Hungary's first commercial news radio station maintains
its market leading status among financial and political
decision-makers and opinion leaders
… has been a strategic partner of BBC since 2002.
… ‘s efforts were awarded the Superbrand title (2004) and
the Pulitzer Memorial Prize (2008), among others
… has a news portal Inforadio.hu which was voted
" Media Site of the Year" in 2007
9 Growing traffic on Inforadio.hu portal
besides the significant radio audience
9 Starting cooperation with other media within the Group
9 New design in 2008
9 Inforadio.hu had 300,000 visitors in January 2009 which means
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Napi Gazdaság & Napi Online
Sept 2007 – CEMP ownership 50%
Target:
strengthening market leader position in the Hungarian business media
Napi Gazdaság …
… is a reputable financial and economic daily in Hungary
with a circulation of 10,000 copies a day
… is circulated 5 times a week and since 2007 it has been
delivered in more then 100 towns besides Budapest
… has more than 20,000 readers a day, typically entrepreneurs
and financial directors of mid-sized Hungarian businesses
… has online version, named Napi Online with quality content
Since then:
9 New publications, like TOP100 Most Richest People,
Napi Real Estate monthly magazine
9 Napi Online had 320,000 visitors in January 2009 which means
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Mobile 24
CEMP started its new service in 2008
Target:
entering to the Hungarian online car classifieds market in cooperation with Mobile.de (eBay Motors)
Mobile 24 …
…. a Hungarian website in strategic partnership with eBay-motors
offers its customers a reliable search tool for buying and
selling vehicles in the Hungarian and European
second hand vehicle market
… provides integrated customer service beginning from the
online database and advice on buying cars including,
for example, a printable sample sales agreement, and
ensure the option of delivering the preferred vehicle
to the buyer's location
.… has an extensive database, which quickly provides
customers with an overview of the market and
information about prices, giving them a good basis
for fair negotiations
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Thank you for your attention!