currentcollection - CPI Luxury Group

Transcription

CPI
L
UXURYGROUP
brandbook2013
contents
contents
1. brand overview
2. retail concept
3. public relations
4. current watch collection
5. aw13 phase 1 novelties
6. aw13 phase 2 novelties
7. packaging
8. POS material
9. window kit
10. in-store furniture
11. merchendising guidelines
12. ss13 campaign images
13. art shots
14. in-store advertising
15. press sheets
15. contact details
Superdry was created in
2003 following an inspirational
trip to Tokyo
Focused purely on high quality
directional products
Infused with vintage American/
Japanese inspired graphics
Now sold globally in 101
countries
thebrand
Brand appeal to male and
female
SuperGroup total sales have grown 675% over the past four years.
Data Source
The IFRS Financial Information included in the Prospectus (FY07 to FY09); the
audited Annual Report and Accounts FY 2010 & 2011 and; the fourth quarter
trading statement issued 10 May 2012 (FY2012)
salesgraph
Superdry stores
UK
Aberdeen
Ashford
Basildon
Basingstoke
Bath
Belfast
Bicester
Birmingham
Birmingham Airport
Bluewater
Bournemouth
Brighton
Bristo
Bristol
Bromley
Bury
Cambridge
Canterbury
Cardiff Unit
Cheltenham
Cheshire Oaks
Colchester
Crawley
Croydon
Derby
Dundee
Durham
East Midlands
Edinburgh
Edinburgh - Ocean Terminal
Exeter
Gatwick
Glasgow - Braehead
Glasgow Silverburn
Guildford
High Wycombe
Hull
Inverness
Kingston
Lakeside
Leamington Spa
Leeds - White Rose
Leeds - Headrow
Leicester
Liverpool
Livingston
London - Covent Garden
London - City Unit
London - Regent Street
London - Tommy Guns Hair Salon
London - FGL Nail Bar
London - White City
Loughton
Maidstone
Manchester - Trafford Centre
Manchester - Arndale Centre
Milton Keynes
Newbury
Newcastle - Metrocentre
Newcastle - Eldon Square
Newquay
Northampton
Norwich
Oxford
Peterborough
Plymouth
Portsmouth
Reading
Romford
Sheffield
Solihull
St Andrews
St Ives
Stirling
Stratford
Sunderland
Swansea
Swindon
Truro
Tunbridge Wells
West Midlands - Merryhill
Windsor
Woking
York
Superdry in Cult:
Bath
Belfast
Dublin
Glasgow
Harrods Menswear - London
House of Fraser Womenswear
Birmingham
Bluewater
Bristol
Carlisle
Croydon
Edinburgh
Guildford
High Wycombe
Hull
London
Manchester
Milton Keynes
Northampton
Norwich
Nottingham
Reading
Richmond
Telford
Worcester
Lincoln
London - Victoria Street
London - Oxford Street
London - King William Street
Manchester
Middlesbrough
Milton Keynes
Northampton
Norwich
Nottingham
Plymouth
Reading
Richmond
Sheffield
Solihull
Sutton Coldfield
Swindon
Telford
West Thurrock - Lakeside
Westfield Shopping Centre
Wolverhampton
Worcester
Kortrijk
Leuven
Liège
Lier
Namur
Nieuwpoort
Ostende
Sint
Waterloo
Wavre
Wemmel
Global Superdry Stores
Egypt
Cairo
Denmark
Aarhus
Aarhus
Copenhagen
Copenhagen
Roskilde
Dubai
Deira
Mirdif
House of Fraser Menswear
Altrincham
Belfast
Birmingham Corporation Street
Bluewater
Bournemouth
Bristol
Camberley
Carlisle
Chichester
Croydon
Cwmbran
Darlington
Dublin
Edinburgh
Epsom
Exeter
Gateshead Metro Centre
Glasgow
Grimsby
Guildford
High Wycombe
Huddersfield
Hull
Leeds
Australia
Chatswood
Melbourne - Chadstone
Melbourne - La Trobe Street
Parramatta
Sydney The Galleries
Sydney Sydney World Square
Sydney - Sydney City Plaza
Austria
Salzburg
Belgium
Aalst Kattestraat
Antwerp Nationalestraat
Antwerp
Brugge
Brussels
Brussels
Brussels
Gent
Hasselt
Knokke
globalstores
Finland
Helsinki
France
Ajaccio
Albi
Amiens
Annecy
Arcachon
Bordeaux
Cannes
Chamonix
Clermont-Ferrand
Fréjus
Grenoble
Le Touquet
Lille
Lyon
Lyon
Marseille
Montpellier
Mulhouse
Nancy
Nantes
Paris
Paris
Rennes
Roques
Rouen
Saint-Tropez
St. Etienne
Strasbourg
Toulouse
Valenciennes
French Antilles
Saint Barthélemy
Georgia
Tblisi
Germany
Berlin
Berlin
Essen
Hamburg
Munich
Oberhausen
Greece
Athens
Halkida
Hong Kong
Tsing Yi
Kowloon
Kowloon
Kowloon
Kowloon
India
Mumbai
Mumbai
Pune
Indonesia
Jakarta
Senayan
Ireland
Dublin
Kildare
South Africa
Sandton
South Korea
Italy
Bergam
Firenze
Milan
Riccione
Rome
Rome
Jordan
Amman
Lebanon
Beirut
Luxembourg
Esch
Luxembourg
Netherlands
‘s
Amsterdam
Breda
Haarlem
Hillegersberg
Maastricht
Rotterdam
Norway
Sandvika
Ski
Strømmen
Panama
Panama
Philippines
Manila
Qatar
Doha
Saudi Arabia
Riyadh
Riyadh
Pyeong
Seoul
Seoul
Seoul
Yeo Ju
Spain
Barcelona
Barcelona
Barcelona
Barcelona
Madrid
Palma de Mallorca
Puerto
San Sebastian
Valencia
Zaragoza
Switzerland
Basel
Zurich
Taiwan (R.O.C.)
Taichung
Taichung
Taipei
Taipei
Taipei
Taipei
Taipei
Taipei
Taipei
Taoyuan
Thailand
Bangkok
USA
Bloomington
Las Vegas
Los Angeles
Miami Beach
New York
New York
New York
Paramus
San Francisco
Santa Clara
Santa Monica
Woodbury
Venezuela
Caracas
Isla De Margarita
Isla De Margarita
map
retailconcept
regentstreetstore
interiorvisual
internalstoreimage
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•
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Australia
France
France
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Italy
Italy
Korea
Korea
Korea
Malaysia
Scandinavia
Scandinavia
SingaporeT
Spain
Tawain
UK
UK
UK
US AB
USA
US AN
US AV
David Jones
Citadium
Galeries Lafayette
Breuninger
Crämer & Co
Engelhorn
KaDeWe
Kaiser
Kastner & Öhler
Konen
Lengermann & Trieschmann
Ludwig Beck
Peek & Cloppenburg
Reischmann
Coin
Rinascente
Hyundai
Lotte
Shinsegae
Tangs
Magasin
Samsøe & Samsøe
eTangs
El corte inglés
Shin Kong Mitshukoshi
Harrods
House of Fraser
Selfridges
ABloomingdales
Macy’s
AN ordstrom
AVon Maur
departmentstore
Superdry is fast becoming the brand of choice for A list celebrities including actors, musicians and sports stars. Where other
fashion labels offer paid incentives, Superdry is worn only by those who choose the brand and app
reciate its style and quality.
Film / TV
Chris Hemsworth
Dannii Minogue
Pippa Middleton
Leonardo DiCaprio
Ewan McGregor
Kate Winslet
Juliette Lewis
Ben Stiller
Bradley Cooper (The Hangover)
Jennifer Love Hewitt (Ghost Whisperer)
Carmen Electra
Jamie Oliver
Mark Salling (Glee)
Harry Shum JR (Glee)
Cory Monteith (Glee)
Mehcad Brooks (True Blood)
Ashley Jones (True Blood)
Luke Pasqualino (Skins)
Charley Boorman (actor and producer)
Beau Mirchoff (Desperate Housewives)
Ryan Seacrest (American Idol)
Zac Efron
Paul McGill (FAME)
Kay Panabaker (FAME)
Matt Lanter (90210)
Sam Attwater (Eastenders)
Mario Lopez
Ryan Phillippe
Samuel L Jackson
Ant and Dec
Stephanie Pratt
James Kyson Lee (Heroes)
Jamie King
Olivia Munn
Anna Lynn McCord (90210)
Busy Phillips (Cougar Town)
Jason Lewis (Sex and the City)
Frankie Jonas
Kevin Connolly
Lauren Conrad (The Hills)
Lindsay Lohan
Stephanie Pratt (The Hills)
Robin Williams
Mike Bailey (Skins)
Tom Green
Yoon Kye Sang (Korean actor/singer)
Marcos Benjamin Lee (Korean model/actor)
Robert Knepper (Prison Break/Heroes)
Music
Shakira
Mariah Carey
Janet Jackson
Pixie Lott
Melody Thornton (Pussy Cat Dolls)
Nicole Scherzinger (Pussy Cat Dolls)
Ice T
publicrelations
Mollie King (The Saturdays)
Pos (De La Soul)
Jay Sean
Jeremih
Kara Di Guardi
Joe Jonas (The Jonas Brothers)
Tyler Hilton
Justin Bieber
Epik High (Korean band)
Beukes Willemse (Livingston)
Nicky Byrne (Westlife)
Modelling
Helena Christensen
Paris Hilton
Nicky Hilton
Sport
David Beckham (Football)
John Terry (Football)
Wayne Bridge (Football)
Wayne Rooney (Football)
Joe Hart (Football)
Nigel Reo-Coker (Football)
Micah Richards (Football)
Xavi Hernández (Football)
Rafael Márquez (Football)
Bojan Krki (Football)
Jaime Alguersuari (F1)
Ben Stiller
Zac Efron
Leonardo DiCaprio
Wayne Rooney
David Beckham
Epik High
Mariah Carey
Pippa Middleton
Marco
Shakira
Helena Christensen
Paris Hilton
Ryan Phillippe
Samuel L Jackson
publicrelations
James Kyson Lee
Mark Salling
Chris Hemsworth
Jamie King
Jamie Oliver
Kate Winslet
Joe Jonas & Frankie Jonas
Lauren Conrad
Olivia Munn
Jennifer Love Hewitt
Yoon Kye Sang
Juliette Lewis
Mario Lopez
Bradley Cooper
Ryan Seacrest
Mollie King
publicrelations
watchcollection
Male/Female Collection
Range Contains Approx.
95 SKUs end 2013
2 Main Novelty Launches
Each Year
Stainless Steel Cases
Japanese Movements
Genuine Leather
Silicone
details
PU
currentcollection
harness
gents range
• Stainless Steel Case
• Case Size: 50mm Ø
• 3ATM Water Resistant
SYG101BB
USD 159
currentcollection
SYG101TW
USD 149
colosseum
gents range
SYG102T
USD 139
currentcollection
SYG102B
USD 139
thor
gents range
SYG103TT
USD 139
SYG103TW
USD 129
currentcollection
SYG103TB
USD 119
thor multi
gents range
SYG104B
USD 159
currentcollection
SYG104T
USD 159
triton
gents range
SYG105TB
USD 139
currentcollection
SYG105TW
USD 129
triton multi
gents range
SYG106B
USD 159
currentcollection
SYG106E
USD 169
thor midi
unisex range
SYL116TW
USD 119
SYL116TT
USD 129
currentcollection
SYL116B
USD 119
thor midi
ladies range
SYL116P
USD 119
currentcollection
SYL116W
USD 119
luxe
ladies range
SYL117B
USD 129
SYL117W
USD 129
currentcollection
SYL117TG
USD 139
charterhouse bright
ladies range
SYL115P
USD 129
currentcollection
SYL115V
USD 129
aurora
ladies range
SYL114TV
USD 129
SYL114TP
USD 129
currentcollection
SYL114EU
USD 129
eton
ladies range
SYL113U
USD 129
SYL113P
USD 129
currentcollection
SYL113W
USD 129
SYL113E
USD 129
battalion steel
gents range
SYG107UM
USD 149
SYG107OM
USD 149
currentcollection
SYG107WM
USD 149
SYG107EM
USD 179
infantry steel
ladies range
SYL124PM
USD 149
SYL124BM
USD 149
currentcollection
SYL124WM
USD 149
SYL124RGM
USD 179
superdry scuba
(multi-dial)
SYG110W
USD 149
SYG110E
USD 149
SYG110B
USD 149
SYG110O
USD 149
Matching
coloured
Packaging
Matching
coloured
Packaging
• Case Size: 43.2mm Ø
SYG110U
USD 149
Matching
coloured
Packaging
Matching
coloured
Packaging
currentcollection
Matching
coloured
Packaging
superdry scuba
gents range
Matching
coloured
Packaging
SYG109O
USD 89
Matching
coloured
Packaging
SYG109W
USD 89
currentcollection
Matching
coloured
Packaging
SYG109B
USD 89
Matching
coloured
Packaging
SYG109U
USD 89
superdry scuba
ladies range
Matching
coloured
Packaging
Matching
coloured
Packaging
Matching
coloured
Packaging
Matching
coloured
Packaging
SYL120AU
SYL120P
SYL120V
SYL120B
USD 89
USD 89
USD 89
USD 89
currentcollection
superdry scuba
ladies range
Matching
coloured
Packaging
Matching
coloured
Packaging
Matching
coloured
Packaging
SYL120W
SYL120P
SYL120M
USD 89
USD 89
USD 89
currentcollection
superdry scuba solar - POLORIZED LENSES
gents & ladies range
Matching
coloured
Packaging
Matching
coloured
Packaging
SYG123PN
USD 99
SYG123PW
USD 99
• Case Size: 43.2/38.4mm Ø
currentcollection
Matching
coloured
Packaging
SYL125PN
USD 99
Matching
coloured
Packaging
SYL125PP
USD 99
compound sport
gents range
SYG111O
USD 119
SYG111U
USD 119
SYG111R
USD 119
currentcollection
SYG111W
USD 119
SYG111E
USD 119
compound super sport
gents range
Ø
SYG122Y
USD 119
SYG122R
USD 119
currentcollection
SYG122O
USD 119
SYG122E
USD 119
field professional sets
gents range
SYG112U
USD 119
currentcollection
SYG112O
USD 119
field professional midi sets
ladies range
SYL121O
USD 109
currentcollection
SYL121P
USD 109
aw13phase1novelties
superdry scuba pop
gents range
SYG124W
• Black Silicon Strap
USD 89
• SS Case Size: 44mm Ø
SYG124O
USD 89
• Matt White, Orange, Blue Dial
aw13phase1novelties.
SYG124U
USD 89
superdry scuba solar
gents range
SYG125U
• Silicon Strap
USD 99
SYG125O
USD 99
• Purple, Orange, Blue Dial
SYG125W
USD 99
thor tweed
gents range
• Cool Grey and Black Herringbone Strap
• Matt Grit Textured Dial
SYG126SM
USD 129
SYG126UM
USD139
hatch
gents range
• Brown/Black Padded Leather Strap
• Matt Black Dial
SYG127T
USD 139
SYG127B
USD 139
sou wester
gents range
• Black/Orange Waterproof Neoprene Strap
• Matt Black/Orange Dial
SYG128B
USD 149
SYG128O
USD 149
superdry scuba pop
ladies range
SYL126P
• Black Silicon Strap
USD 89
SYL126U
USD 89
• Matt Pink, Blue, Orange Dial
SYL126O
USD 89
superdry scuba solar
ladies range
SYL127AU
• Silicon Strap
USD 99
SYL127P
USD 99
• Blue, Purple, Pink Dial with Polarized Lens
SYL127W
USD 99
superdry scuba pearl
ladies range
• Black/White Silicon Strap
• SS Gold/Rose Gold Case Size: 39mm Ø
• Black/White MOP Dial
SYL128B
USD 105
SYL128W
USD 105
luxe tweed
ladies range
• Black/Grey, Black/Purple Heringbone Strap
• Matt Cool Grey, Purple Dial
SYL129E
USD 129
SYL129V
USD 129
aw13phase2novelties
superdry scuba camo
gents range
• Camo Silicon Strap
• SS Case Size: 43.2mm Ø
• Matt Orange Dial
SYG129N
USD 99
SYG129E
USD 99
superdry scuba rescue
gents range
• Matt Khaki Green/Blue Silicon Strap
• SS Gun Metal Case Size: 43.2mm Ø
• Textured Orange Dial with Black Markers
SYG130N
USD 115
SYG130U
USD 115
the luxe
ladies range
• Warm Grey/Dark Brown Leather Strap
• Silver/Rose Gold Case Size: 39mm Ø
• Warm Grey Wood/Black Wood Dial
SYL131W
USD 139
SYL131TG
USD 149
decked
gents range
• Striped Canvas Strap
• Matt Grey Dial
SYG131R
USD 119
aw13phase2novelties
SYG131O
USD 119
decked midi
ladies range
• Striped Canvas Strap
• Matt Purple/Grey Dial
SYL132U
USD 119
aw13phase2novelties
SYL132PU
USD 119
SCUBA.
SYG133RU
$89
SYG133NU
$89
SYG133E
$89
Pop
Standard scuba with super-colour
popped dials.
Case Size ø 44 mm
SCUBA.
SYG133UM
$109
SYG133W
$99
Mirror
The iconic scuba with a bold twist:
super-reflective tonal mirror dials in
cool summer colours.
Case Size ø 44 mm
SCUBA.
SYG132BB
$119
SYG132BW
$119
SYG132EE
$119
Luxe
Scuba with a touch of posh....
high-polished cases with a bold new
dial design and a bevelled dial ring &
date feature. All have the usual high
level of fine detail to be expected from
a Superdry piece.
Case Size ø 44 mm
SCUBA.
SYL137W
$99
SYL137B
$99
SYL137P
$99
Heart/Star/Polka
The iconic scuba silhouette wrapped
in cool repeat prints for ss14- polkas,
hearts and stars.Available in navy/
white blush/neon pink & blush/black.
Case Size ø 39 mm
SCUBA.
SYL135P
$99
SYL135U
$99
SYL135R
$99
SYL135AU
$99
Spectrum
picking up on spray fades and
dip dyes for ss14, spectrum takes
scuba 2-tone. Available in 2 stories,
cool summer pastels and electric
neon pop.
Case Size ø 39 mm
SCUBA.
SYL138RF
$99
SYL138UF
$99
SYL138BF
$99
Floral
Take the blank canvas of the 44mm
white scuba and overprint with
japanese blossom for a true summer
statement piece. Available in red/
black, Monochrome & blue/white
and all feature tonal lens protectors.
Case Size ø 44 mm
SCUBA.
SYL134P
$109
SYL134U
$109
SYL134V
$109
Luxe
Scuba with a touch of posh....
high-polished rose gold cases with a
bold new dial design and a bevelled
dial ring in super-hot neon colours.
Case Size ø 39 mm
SCUBA.
SYL133O
$89
Classic
The original 39mm scuba, just in a
new colourway...
Case Size ø 39 mm
SCUBA.
SYL133B
$89
Pop
Standard scuba with super-colour
popped dials.
Case Size ø 39 mm
SCUBA.
SYL136E
$99
SYL136R
$99
Mirror
The iconic scuba with a bold twist:
super-reflective tonal mirror dials in
cool summer colours.
Case Size ø 39 mm
packaging
packaging
posmaterial
SYD002
Also available in - counter version
960x400x160mm
SYD001 960mm x 400mm x 362mm
windowkit
SYD006 150mm x 55mm
SYD004
SYD001 220mm x 240mm x 100mm
SYD004 - ALTERNATE POSITION
SYD007 150mm x 55mm
accessories
instorefurniture
instorefurniture
instorefurniture
Consider to use Scuba packaging for
decoration and highlighting models
Scuba Gents on left
wing
Scuba Ladies on right wing
Group watches by family
Group leather/metal watches on central
base
Large case watches placed on the black cuff
holders
Sets to be displayed in the
special packaging
merchendisingguidelines
AW13campaignvisuals
AW13campaignvisuals
AW13campaignvisuals
AW13campaignvisuals
artshots
artshots
artshots
artshots
artshots
artshots
INSIDE
instoreadvertising
OUTSIDE
presssheets
CPI
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4250Penns
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CA91214
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:(
818)2499888
T
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:(
800)7499596
F
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x
:(
818)2494777

currentcollection - CPI Luxury Group

Transcription

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