doc2013 Pinnacle Awards Winners
download 
Report Transcription
2013 Pinnacle Awards Winners
CONGRATULATIONS! OMAHA AMA P INNACLE AWARD W INNERS BEST OF SHOW Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America Total Marketing Campaign Communications Pinnacle: Large Business Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America, InsideTrack 150th Anniversary Edition Newsletter Pinnacle: Small Business David Day | Associates UNMC Orthopaedic Department 2010/2011 Biennial Report Pinnacle: Not-for-profit Emspace Group and Grain + Mortar Gretchen Swanson Center for Nutrition Farm to School Online Toolkit Platinum: Large Business SKAR Nebraska Lottery “Fall Facebook” Campaign Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America, Social Media Efforts Bailey Lauerman Union Pacific, 150 Celebration – Digital Campaign Envoy, Inc. Hiland Dairy, Hiland Ice Cream Website Bozell Nebraska Wesleyan University, Video Gold: Not-for-profit Redstone Madonna Rehabilitation Hospital SEM Campaign Redstone Bob Gibson Heritage Project, Website Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America, Mural Brochure Gold: Small Business Platinum: Small Business Bozell, Qrinkle Bozell Market to Market, 5th Anniversary SCORR Marketing Obscure Holiday – Dessert Day Gold: Large Business Bailey Lauerman Gavilon, Brand Launch Kit Envoy, Inc. First Nebraska Bank, Collateral Materials David Day | Associates Valmont Industries, Inc., 2011 Annual Report Gold: Not-for-profit Nebraska Lutheran Outdoor Ministries 2011 Annual Report Redstone Nebraska Credit Union League Social Media Toolkit Carol Joy Holling Center Conference & Retreat Center Folder Webster Habitat for Humanity of Omaha 2011 Annual Report Goodwill, 2011 Annual Report Gold: Small Business Swanson Russell Mercy Iowa City Hospital Chest Pain Digital Platinum: Large Business SKAR Nebraska Lottery “Three Stooges” Game Introduction Omaha World Herald, Books Gold: Large Business Swanson Russell Merck Animal Health Zuprevo Launch Campaign Gold: Small Business Webster Zip Hinge, Product Launch PROMOTIONS Pinnacle: Large Business Bailey Lauerman Union Pacific “You’ll Find Us” Campaign Print Pinnacle: Not-for-profit Bozell Hearts United for Animals Union Pacific Corporate Communications Team NYSE Bell Ringing Platinum: Small Business Bozell Anytime Fitness, New Year’s Resolutions Gold: Large Business Bailey Lauerman Immanuel, “Uniquely Your Own” Ad Pinnacle: Not-for-profit Platinum: Large Business Bailey Lauerman University of Nebraska Collegebound Nebraska Promotions Bailey Lauerman Omaha Sports Commission/USA Swimming 2012 Olympic Swim Trials Platinum: Small Business Redstone Midwest Laboratories, “An iPad for an Idea” SCORR Marketing Mad Men Event Gold: Not-for-profit Bailey Lauerman Omaha Equestrian Foundation The International STUDENT Pinnacle Hugh Reilly UNO Advanced Advertising Class Mai Thai Restaurant Advertising Pitch Gold Amanda Miser/Bellevue University Plattsmouth Community Center Marketing Plan Gold Eden Evans/Bellevue University Twisted Sisters Cupcakes, Marketing Plan David Day | Associates Lutz, Lutz Brand Playbook David Day | Associates CBSHOME Millennial Customer Workshops Webster ConAgra Foods, NACS 2012 Trade Show DIGITAL MEDIA Gold: Large Business Gold: Not-for-profit Pinnacle: Large Business Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America UP150.com Bozell Nebraska Shakespeare Shakespeare on the Green SKAR Nebraska Lottery “Millionaire Tips” Powerball Campaign Gold: Not-for-profit Bozell AMA Omaha, 2012 Pinnacle Awards Pinnacle: Not-for-profit Pinnacle: Large Business Pinnacle: Small Business Bozell Vic’s Corn Popper, Vic’s Online Marketing Platinum: Large Business Baily Lauerman Union Pacific, “You’ll Find Us” Campaign SPECIAL THANKS TO: Envoy, Inc. First Nebraska Bank, Rebrand The MSR Group NPPD End Use Customer Research 2012 NEW PRODUCT/SERVICE Pinnacle: Large Business Swanson Russell Mercy Health System Plymouth Meeting Mall Campaign Gold: Large Business Envoy, Inc. Hiland Dairy, 12 Days of Cookies Campaign Bailey Lauerman CommunityAmerica Credit Union, Auto Loan Platinum: Not-for-profit SCORR Marketing Theorem Clinical Research DIA Tradeshow Booth Envoy, Inc. Boys Town, Vizu Study Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America Public Relations Campaign Platinum: Large Business Swanson Russell Mercy Health System Cardiovascular Campaign Bozell Viridetic Sanitation Solution Market Segmentation Study Redstone Bob Gibson Heritage Project, Campaign Bozell Catholic Charities, 2012 Annual Appeal Bailey Lauerman CommunityAmerica Credit Union, Auto Loan MARKETING RESEARCH Bozell Right at Home, Right at Home China Emspace Group Educators Health Alliance EHA Wellness Gold: Large Business Pinnacle: Large Business Bailey Lauerman Omaha’s Henry Doorly Zoo & Aquarium “Life’s Best Things” Campaign Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America, Press Release Bailey Lauerman Union Pacific “150 Celebration” Campaign Print Ads Redstone United of Omaha Life Insurance Company Clip and Call Platinum: Large Business Platinum: Not-for-profit Pinnacle: Small Business Bailey Lauerman TD Ameritrade, Hackapalooza 2012 Elisa Ilana, Holiday Catalog Bozell Tnemec Technical Print and Newsletter Campaign Redstone Nebraska Furniture Mart, 75th Anniversary Swanson Russell FMC Corporation, Anthem Singing Contest Platinum: Large Business Bozell Varco Pruden Buildings, Music to Your Ears Pinnacle: Small Business Bailey Lauerman Union Pacific, “You’ll Find Us” Campaign Webster ConAgra Foods Shine the Light on Hunger Pinnacle: Large Business Bozell Borsheims Fine Jewelry and Gifts Spring Catalog Bozell College World Series of Omaha, Inc. 2012 College World Series Emspace Group Douglas County Health Department Healthy Neighborhood Stores Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America Banner Campaign DIRECT RESPONSE Pinnacle: Not-for-profit SCORR Marketing The World Theatre “Sleepwalk with Me” Promotion PUBLIC RELATIONS Pinnacle: Large Business Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America, Media Kit TOTAL MARKETING CAMPAIGN Bozell United Way of the Midlands 2012 Annual Campaign Pinnacle: Small Business Bailey Lauerman TotalWellness, Shoo the Flu Platinum: Large Business SKAR Nebraska Lottery “Find Your Game” Scratch Campaign Gold: Not-for-profit Redstone Cox Classic Presented by Lexus of Omaha 2012 Campaign Swanson Russell Omaha Convention & Visitors Bureau “Welcome to the Weekend” Campaign VIDEOS Pinnacle: Large Business Union Pacific Corporate Communications Team 150th Anniversary: Celebrating 150 Years of Building America “Building America for 150 Years” Video Pinnacle: Not-for-profit Emspace Group + Edison Creative Live Well Omaha, “I Ride” Video Platinum: Large Business Webster TD Ameritrade Community Involvement Video Platinum: Not-for-profit Emspace Group + Edison Creative University of Pacific Holiday Animation Gold: Large Business Bailey Lauerman University of Nebraska Collegebound Nebraska Video Bailey Lauerman Gavilon, Anthem Video SCORR Marketing Theorem Clinical Research Holiday Animation Gold: Not-for-profit Envoy, Inc. Boys Town, Stories Videos Goodwill Industries, Inc. Retail Animated Video
