CBI - Malaysia Compilation Report

CBI - Malaysia
Compilation Report
1
TABLE OF CONTENT
1.
Executive Summary
Page 3
2.
Clean Batik Initiative Events
Page 6
3.
TE – Report of CBI outcome
Page 8
4.
CBI Results of Survey among participating SMEs
Page 37
5.
Visibility Action CBI at IGEM 2012
Page 56
6.
Visibility Action Media Coverage
Page 59
7.
Marketing Workshops: Training Batik Enterprises
on the sustainable consumption aspect
Page 62
2
CBI – Clean Batik Initiative Malaysia – An Executive Summary
With the following facts we like to bring to your attention, a few of the many good outcomes of
the Clean Batik Initiative (CBI) conducted by the Malaysian German Chamber of Commerce and
Industry and co-founded by the EU delegation 2010-2012. The compilation at the same time
serves as a preparation for the “National Policy Dialogue” on this topic conducted on November
28th 2012.
A FEW HIGHLIGHTS:
Amazing Reach by CBI on the Malaysian Batik Industry: 100 Batik SME, 400 Employees covered!
100 SME batik workshops in Kelantan (83) and Terengganu (17) participated ,with much
enthusiasm and great appreciation (at no costs) , this project.
CBI proudly has reached out and “greened” a considerable share of the entire Malaysian Batik
Industry. Coordinated by a Technical Expert, the 5 Technical Consultants coached 20
batik SME’s each.
As each batik SME was visited about 8 times,
800 coaching visits to Malaysian batik SME’s were conducted in total! to 400 staff of the
respective Batik workshops, and therefore a considerable part of the entire Malaysian batik
employees.
The project provided coaching on “greener production practices as awareness building.
3
Over 64
days of events were conducted with SME and other stakeholders.
CBI consisted of 3 different project phases:
Phase 1: Cleaner Production (80%, done)
Phase 2: Marketing Component (10%, in process)
Phase 3: Policy Dialogue (regional as national level, 10%, in process)
Know-How remains in the Region!
One expert and 5 technical coaches, all originating from the respective provinces of
implementation, Kelantan and Terengganu, have gained in-depth knowledge of the practices of
coaching cleaner production. They have been selected from the respective provinces to secure
sustainability and we believe they could be of great future value to “copy-paste” the concept to
further batik workshops as to possibly even other industries.
Great Visibility of CBI:
Press conferences, media, online information, websites etc. have created a great visibility of the
project. An example was the CBI information booth a IGEM in October, which resulted in the
Malaysian Prime Minister, several Federal Minister, Chief Ministers and further stakeholder
giving positive comments and showing sincere interest in this valuable project in developing one
of Malaysia’s “close-to-the-heart” and entirely “home-grown” industries.
Results of CBI
•
•
•
•
•
Up to 50% of energy savings is estimated to be achieved
Health and Safety has been implemented
An appropriate Chemical Management has been introduced into the Industry
Environmental Awareness has been created among the Industry
Challenges of the Industry have been Identified
4
Marketing Survey
A detailed market survey was conducted to evaluate the structure of the product marketing by
the batik workshops. As 97 respondents from 100 workshops the outcome provides valuable
information on the entire Malaysian batik industry:
•
•
•
•
•
Current marketing and sales practices
Challenges faced within
Limited client structure and sales structure of many batik workshops
Rather low degree of export orientation
Other major challenges such a human resource factors, design and copyright violation
issues etc.
Batik Industry in most challenging times ever
Although CBI focused on the cleaner production our close contact “down to the workshop level”,
Our talks with the stakeholders as a.m. surveys have revealed a very challenging scenario for the
Entire Malaysian batik industry. Possibly the Malaysian batik industry is facing a major, if not the
Strongest challenge ever, in terms of structure challenges, increase of competition and price
hikes such in raw material:
•
The 2010 development of ASEAN + 1 (+ China) has caused a massive influx of cheapprinted batik from China, which are sometime prized down to half of Malaysian batiks.
•
During the last 2 years the raw material cost (mostly cotton and silk),which is purchased
from China, has increase somewhat between 70-100% ! Such an increase is a major threat
for the Malaysian batik industry.
•
This is even more relevant, as the popularity in Malaysian batik has only grown very
selectively and only in a few segments. Overall growth has been weak. Malaysian batik has
not experienced the amazing upswing in batik, which can be observed for instance in
Indonesia. In Indonesia for example batik attire has become much more popular during the
past 3 years and is worn in everyday life on every day of the week
5
Clean Batik Initiative
Events
24.05.2011
•CBI Launch in Kuala Lumpur
•RPID in KB
02.10.2011
•SME-PID in KB
03.10.2011
•TOT in KB
8.-12.11.2011
18.19.12.2011
12.01.2012
•Mini TOT
•RPID in KT
•RSME-PID in KT
•Workshop A in KB
14.01.2012
• Workshop A in KT
05.03.2012
27. –
28.03.2012
02.06.04.2012
•TOT B in KT
•Ekonid’s visit
•Workshop B in KT
21.05.2012
•Workshop B in KB
28.05.2012
•CBI 1st Evaluation
16.06.2012
•EU Field Trip Visit
26.06.2012
•Natural Dyes Workshop
14.07.2012
6
Marketing Seminars
&
Policy Dialogues
12.09.2012
19.09.2012
02.10.2012
10.13.10.2012
18.10.2012
28.10.2012
23.10.2012
03.11.2012
04. –
06.11.2012
28.11.2012
• Local Policy Dialogue in KB
• Marketing Seminar for Multipliers & SMEs in KB
• Local Policy Dialogue in KT
• Exhibition at CSR Conference KL
• Exhibition at IGEM2012 KL
• Marketing Seminar for SMEs & Multipliers in KT
• Marketing Seminar for SMEs in KB
• Marketing Seminar for SMEs in KB
• EU ROM Visit
• Press Conference
• National Policy Dialogue
7
REPORT OF CLEAN BATIK INITIATIVE (CBI)
PROGRAMME OUTCOME
By
Professor Dr. Nik Meriam Nik Sulaiman
(Technical Expert)
8
TABLE OF CONTENT
1.0 SOCIO-ECONOMIC PROFILING OF PEMBATIK
10
2.0 CLEAN BATIK INITIATIVE PROGRAMME (CBI) OUTPUTS
16
i. Human Resource Development
16
ii. Knowledge Transfer
17
iii. Hotspots
18
iv. Energy Saving in Batik Premises
20
v. Water Usage in Batik Premises
21
vi. Wax Recovery
21
vii. Good Housekeeping Practices
22
viii. Environmental Aspects of 100 Batik SMEs in Kelantan & Terengganu
31
APPENDIX
A. Directory of 100 Batik SMEs in Kelantan and Terengganu
32
9
1.0 SOCIO-ECONOMIC PROFILING OF PEMBATIK
100 batik manufacturers were selected as participants for the CBI project.
There were 83 participants from Kelantan and 17 from Terengganu. They were selected from a
number of sources.
•
Directory from Kraftangan
•
Listing from DOE
•
Listing from Koperasi Pengusaha Batik
•
Personal list from CBI team
The final selection was carefully vetted thorough field visits by CBI team. The final directory of
participant is given in Appendix A.
It is observed that there are a few types of business transactions in Kelantan and Terengganu for
batik trade, namely:
•
Make batik, sell to traders, consumers
•
Make batik, under contract to other parties
•
Make batik, sell directly to consumers
BATIK SMES LOCATION
A.
Kelantan
The total batik SMEs in Kelantan involved in CBI programme is 83. The batik SMEs were chosen
based on their full batik operation process and are located in Kota Bharu, Pantai Cahaya Bulan,
Tumpat, Melor, and Bachok.
10
Table 1.1: Batik SMEs in Kelantan
Cluster SMEs
Kota Bharu
Pantai Cahaya
Bulan
Tumpat
Bachok
Melor
Total
Number
Percentage
41
50%
30
36%
10
1
1
83
12%
1%
1%
100%
Batik SMEs Cluster in Kelantan
1% 1%
12%
Kota Bharu
Pantai Cahaya Bulan
50%
36%
Tumpat
Bachok
Melor
Figure 1.1: Batik SMEs Cluster in Kelantan
Most of the batik SMEs are located in the urban centres of Kelantan namely Kota Bharu. This is because
Kota Bharu is situated in a strategic place to perform the trading such as the availability of resources such as
chemicals, raw materials and skilled workers.
11
B.
Terengganu
The total batik SMEs in Terengganu involved in CBI programme is 17. The batik SME were
chosen based on their full batik operation process and are located in Kuala Terengganu,
Marang and Dungun.
Table 1.2: Batik SMEs in Terengganu
Cluster SMEs
Kuala Terengganu
Marang
Dungun
Total
Number
Percentage
15
1
1
17
88%
6%
6%
100%
Most of batik SMEs who participated in Clean Batik Initiative (CBI) programme are located in the
capital of Kuala Terengganu which is 88%, followed by Marang and Dungun.
Cluster of Batik SMEs in Terengganu
6%
6%
Kuala Terengganu
Marang
Dungun
88%
Figure 1.2: Batik SMEs Cluster in Kelantan
12
BATIK PROCESS IN KELANTAN AND TERENGGANU
There are 3 modes of batik making process:
•
Batik canting
•
Batik stamping
•
Batik screen
Most of batik SMEs in Kelantan and Terengganu practice the Batik canting. Batik canting is the
preferred technique compares to others technique. It required skills, new ideas and patience to
produce it. The details of breakdown of batik making process are given in Table 1.3 and 1.4 for
Kelantan and Terengganu respectively.
Table 1.3: Batik process in Kelantan
No
1
2
3
4
5
6
7
Types
Canting
Block
Screen
Canting & block
Canting & screen
Block & screen
Canting, block & screen
Total
No of SMEs
60
7
14
1
1
83
Percentage
72.29
8.43
16.87
1.20
1.20
100%
Table 1.4: Batik process in Terengganu
No
1
2
3
4
5
6
7
Types
Canting
Block
Screen
Canting & block
Canting & screen
Block & screen
Canting, block & screen
No of SMEs
9
5
3
Total
17
Percentage
52.94
29.41
17.65
100%
13
BATIK WORKERS IN KELANTAN AND TERENGGANU
The total workforce involved in the 83 batik SMEs in Kelantan is 768 workers while there are 88
workers in Terengganu. The workforce consists of both permanent and contract workers.
Table 1.5: Batik workers in Kelantan and Terengganu working at CBI participants
No
1
2
State
Permanent
Workers
Contract
Workers
512
77
589
Kelantan
Terengganu
Total
256
11
267
YEARS OF OPERATION IN KELANTAN AND TERENGGANU
40% of the batik SME in Kelantan had at least 16 years of experience in batik making. Newcomers
to batik making with less than 10 years of experience also numbered 40%. The details are given in
Table 1.6.
Kelantan
Year of
operation
(range)
0-5
6 - 10
11 - 15
16 - 20
21 - 25
26 - 30
31 - 35
> 36
No of Batik
SMEs
15
18
6
15
19
1
1
2
Batik SMEIs
Table 1.6: Years of operation of batik SMEs in Kelantan
20
18
16
14
12
10
8
6
4
2
0
No of Batik SMIs
0-5
610
11 15
16 20
21 25
26 30
31 35
> 36
15
18
6
15
19
1
1
2
14
53% of the batik SME in Terengganu had at least 16 years of experience in batik making. The
details are given in Table 1.7.
Table 1.7: Years of operation of batik SMEs in Terengganu
8
7
No of Batik
SMEs
1
4
7
1
1
3
6
Batik SMEs
Terengganu
Year of
operation
(range)
0-5
6 - 10
11 - 15
16 - 20
21 - 25
26 - 30
31 - 35
> 36
5
4
3
2
1
0
No of Batik SMIs
0-5
610
11 15
16 20
21 25
26 30
31 35
> 36
1
0
4
7
1
1
0
3
15
2.0 CLEAN BATIK INITIATIVE (CBI) OUTPUTS
I.
HR DEVELOPMENT
The human resource development in this project primarily involves the training of Technical Consultant
(TCs) who then train on the 100 Batik SMEs. The TCs were mainly fresh graduate from technical field
(engineering & science). Only 1 TC has work experience in the area of Information Technology (IT). 4 TCs
were allocated in Kelantan and the remaining TC in Terengganu. The period of contract covered January
2012 until July 2012. The details of the TCs are given in Table 1.8 below:
Table 1.8: Technical Consultant (TCs) in Kelantan and Terengganu
No
Name
Education Background
Environmental Science &
Management
Location
1
Hanis Alyani Hisham
2
Mohd Hafeeq Ibrahim
Mechanical Engineering
Kelantan
3
Fitradana Mohd A’arif
Computer Science
Kelantan
4
Afniza Zulkifli
Chemical Engineering
Kelantan
5
Sharifah Faizan Tuan Bidin
Chemical Engineering
Terengganu
Kelantan
Skills acquired
•Batik making / Cleaner Production knowledge or experiences
•Project management skills
•Strong communication and interpersonal skills
•Strong language skills: fluent in written and spoken in English, Bahasa Melayu and Bahasa Kelantan / Terengganu
•Field work experience / ability ‘to click’ with simple local workshop owners
16
II. KNOWLEDGE TRANSFER
Knowledge transfer to batik SMEs in Kelantan and Terengganu were achieved through the training and
discussion during workshop sessions as stated below:
Workshop A
•Cleaner Production concept in batik SMEs
•Benefits for batik SMEs
Workshop B
•Good housekeeping practices; including chemical management, safety at workplace, labeling, arrangement
of equipment
•Energy saving
•Waste recovery (wax)
•Water saving
•Documentation to batik SMEs
For many of the batik SMEs, this is their first encounter with the concept of Cleaner Production
applicable to their premise. It was observed that basic form of saving in the use of wax and water
were already practiced for economical reason. Many batik SMEs had difficulty in attending formal
workshop session due to logistic reason. In this case, informal workshops sessions were
conducted on small basis at their premise.
As part of initiative on replacement of synthetic dyes, an introductory training session on the use of
natural dyes was given by a local expert on natural dyes (En Aziz) to selected batik SMEs in
Kelantan in early July 2012.
17
III. HOTSPOTS DATA
Losses whether mass or energy that occurs within the batik SMEs are identified using hotspots which are
mapped onto the eco-maps. Generally the relevant 40 hotspots are categorized under energy, water,
chemical and raw material.
During the Technical Assistance phase of the project the hotspots data collected can be summarized below:
For Kelantan:
Chemical
Energy
24%
23%
Water
Raw Material
22%
31%
 Major hotspot - chemical management (35%):
(i) Chemicals not properly placed
(ii) Located in different places
(iii) Do not have specific shelf to store their chemicals
(iv) No label on each container of chemicals
(v) Did not document the usage of chemicals
 2nd major hotspot - energy consumption (27%):
(i) Did not make significant effort to reduce energy usage
(ii) Do not have safety signage for energy conservation
18
For Terengganu:
Chemical
24%
23%
Energy
Water
Raw Material
22%
31%
 Major hotspot - energy (31%):
(i)
Did not make significant efforts to reduce energy usage
(ii)
Do not have safety signage for energy conservation
(iii)
Did not store their firewood in a proper manner. Leave the firewood exposed to the rain, resulting in wet
biomass and higher usage of firewood.
 2nd major hotspot - raw material usage (24%):
(i)
Did not document the usage of cloth, wax and resin
(ii)
Did not make an effort to reduce, recover and reuse wax during the process of stamping or mencanting batik.
19
IV. ENERGY SAVING IN BATIK PREMISES
The main energy consumption during batik making process involve is the de-waxing process where the
batik material have to be boiled to remove wax. The fuel supply to boil water is either wood, gas and
electricity. The inefficiency in energy usage stem from the incomplete combustion of the wet biomass
(wood) leading to higher energy usage. From the Indonesian experience (EKONID), provision of the blower
to supply air can help to reduce consumption of wood. In this project, heavy duty blowers were provided to 5
selected batik SMEs in Kelantan and Terengganu. Based on the experience gathered in Indonesia, it
can be estimated that 50% of the energy can be saved.
IKS
CBI-A-16
CBI-F-88
CBI-P-47
CBI-S-67
CBI-F-92
Total
Energy consumption before
Firewood (kg)
Gas (kg)
1000
84
1000
not applied
1200
48
720
84
14,400
504
18320
720
Estimated energy consumption after
Firewood (kg)
Gas (kg)
500
42
500
not applied
600
24
360
42
7200
252
9160
360
Furthermore efficient use of energy was promoted through provision of appropriate signage at critical spots
in batik premise. Another example of energy saving is the provision of skylight in the roof for natural lighting
purposes.
These measures led to direct cost savings for the Batik premises. Taking the values provided by the
CP-DOE project, whereby 1 kg of firewood costs RM0.10 and 1 kg of gas cost RM1.80. The annual costs for
firewood amounting RM1832 and gas amounting RM1296 will be expected to decrease by 50% after the
use of blowers. (RM916 & RM648)
20
IV. WATER USAGE IN BATIK PREMISES
Water is use extensively in batik making to washing for remove excess dyes. There are a lot of variations in
term of the procedure for the washing process. Observed Batik SMEs use either groundwater or JBA to
source their water. The diagram shows the sources
Batik producers use to get the water for their
7%
Production. None of the batik SMEs measure the
28%
actual consumption of water. That for CBI-TCs
JBA
used a measuring jug and estimated for 1 month
Groundwater
during Technical Assistance 1. Using this method
JBA & Groundwater
CBI estimated an annual water consumption of
65%
12,000 L – 470,000 , depending on production.
It was observed that many batik SMEs are already practicing water recycling through cascading use of
water. It was difficult to estimate the amount of saving achieve in this manner.
VI. WAX RECOVERY
Almost all batik SMEs have tried to recover their wax because the presence of wax will block or
disturb their flow of waste water in the drain. Through improved good housekeeping measures in this
project, up to 6% wax recovery has been achieved.
Most of batik SMEs especially batik block recover and reuse their wax for the same process. While
in batik canting category, they normally do not reuse the wax in canting process due to the high
quality of wax needed in batik canting production. Thus, they sell the wax to interested parties and
normally to batik block producers. The quality of wax used in batik block is less than batik canting,
thus they can reuse the wax recovered from batik canting producers.
21
VII. GOOD HOUSEKEEPING PRACTICES
It was observed that many batik premises lack good housekeeping practices resulting in dirty
working condition. In this project, 4 improvements related to good housekeeping practices were
implemented:
(a)
Chemical management
Most of Batik SMEs did not label chemical containers and beside the use of improper containers.
Examples of chemicals used in batik making process are:
•
Reactive dyes (Remazol, Pocian, Drimarine etc)
•
Naphthol
•
Sodium Hydroxide (NaOH)
•
sodium alginate
•
Sodium bicarbonate (NaHCO3)
•
Sodium silicate (Na2Si03)
•
Hydrochloric Acid (HCL)
•
Sodium Hydrosulfide (NaHS)
•
Sodium Carbonate (Soda ash)
Some of this chemical are toxic and the dyes can contain heavy metal can cause harm to workers
and the environment. Simple measure such as provision of proper storage of chemical together with
appropriate labeling can help to reduce unwanted incident in the batik premise. In this program, batik
SMEs were provided with storage items such as rack for dyes, dye container, storage box, weighing
balance, measuring jug, and trolley.
Table 1.9 below shows the items that were given to batik SMEs in Kelantan and Terengganu to
manage their chemicals. The Table 1.10 also shows the improvement in the before and after the
implementation.
22
Table 1.9: Items that were given to batik SMEs in Kelantan and Terengganu
No
Items
1
Dye container (powder & liquid)
2
Chemical storage box
Pictures
23
No
1
2
Before
Dye containers are placed everywhere
After
Provide a rack and dye containers
Chemical containers are not compatible with the Provide a closed container to put the resin
chemical characteristics of wax and resin
and wax
24
(b) Labeling
Labeling of containers is important to provide information to others about the material contents in the
container. In addition, hazard information should be put on the container so that people are made aware of
the dangers of handling these chemicals. The information needed before the labeling is the chemical name,
danger symbols, chemical characteristic and safety precaution when handling. CBI help batik SMEs by
providing label of chemicals used in batik premises.
Examples of labeling in batik SMEs in Kelantan and Terengganu is shown in table 1.11 below:
No
Before
After
1
25
(c) Safety at Workplace
The chemicals used in batik making process have significant effect to human if the handling of
chemicals is incorrect. It was observed that many of batik SMEs did not take adequate precautions
by wearing Personal protective Equipment (PPE) when dealing with chemicals. The consequences
for mishandling chemicals include skin irritation, skin cancer, eye irritation and body injured. Thus,
taking safety management is important to prevent accidents happening at the workplace.
CBI has provided batik SMEs with Personal protective Equipment (PPE) including goggle, glove,
industrial apron, mask, and safety boots. For some batik SMEs that already have Personal
Protective Equipment (PPE) in their premise, the awareness on the use of Personal Protective
Equipment (PPE) has been taught to batik SMEs. They also have been provided safety signage on
proper use of chemicals and to practice safety at workplace.
Table 1.12 shows the improvement in terms of safety at workplace. Table 1.13 shows the
safety signage or posters that have been given to batik SMEs in Kelantan and Terengganu:
26
Table 1.12: Improvement on safety at workplace of batik SMEs in Kelantan
and Terengganu
27
Table 1.13: Safety signage/ posters given to batik SME in Kelantan and
Terengganu
28
29
(d) Documentation
Generally, batik SMEs do not practice proper documentation on the use of resources, cataloguing of
their product and proper accounting of batik production. Documentation is important because it can
provide a record keeping of their activities and provide opportunities of improvement for batik making
process. Examples of documentation that were given to batik SMEs are:
•
Raw material documentation (cloth, chemical, dyes, wax)
•
Product documentation (batik sarung, kaftan, kain ela)
•
Workers documentation (attendance, health record)
•
Utilities documentation (water and electricity bill)
The table 1.14 below shows the documentations that has been provided to batik SMEs in Kelantan
and Terengganu.
Table 1.14: Documentations that has been given to batik SMEs in Kelantan and
Terengganu
30
Environmental Aspects of 100 Batik SMEs in Kelantan & Terengganu
4 different aspects of Hotspots have been identified in the CBI project. In particular chemical
management, awareness, safety and wastewater treatment.
a. Chemical management - There is no properly designated area to store chemicals,
Chemical containers are not compatible with the chemical characteristics, chemicals are
not properly placed, do not have specific shelves to store the chemicals, placement of
chemicals which are exposed to rain and leaks that could damage the quality of chemicals,
did not label chemicals.
b. Awareness - There is no effort from batik SME to recover the wax, there is no effort from
batik SME to recover the water, did not use PPE in production process even they know
about the hazard, lack of awareness in term of chemical safety, no effort to avoid chemical
spillage
c. Safety – Lack of knowledge on importance of PPE in production process, did not take
adequate precaution by wearing PPE when dealing with chemicals
d. Waste water treatment - Did not have waste water treatment, lack of knowledge on how
to treat their waste
Identified Hotspots
64, 20%
95, 29%
Chemical
Management
Awareness
Safety
93, 28%
76, 23%
Out of the 100 participating
SMEs, 95% don’t know how to
treat wastewater, 93% have a
lack of awareness, 76% have a
safety issue and 64% do not
have an adequate chemical
management.
Wastewater
treatment
31
APPENDIX A:
DIRECTORY 100 SMEs IN
KELANTAN &
TERENGGANU
32
No
1
2
Nama IKS
Selayang Batik
Nazri B Mamat
Normala Batik
Normala Bt Daud
3 SS Murni Enterprise
4
5
6
7
8
Nama pemilik
Alamat
Lot 596, Depan Pasar Kedai Buluh, Jalan PCB, 15350 Kota Bharu,
Kelantan
295, Taman Sabariah, Jalan Pengkalan Chepa, 15400 Kota Bharu,
Kelantan
Kampung Tanjung Tok Badang, 15350 Kota Bharu, Kelantan
Lot 2369, Lorong Jaya Tanjung Mas, Jalan Pengkalan Chepa, 15400,
Asy batik
Yusof B Ismail
Kota Bharu, Kelantan
Noor Khairul Hakimi bin Pt 474, Kg Pengkalan Nangka, Jalan Pengkalan Chepa, Kota Bharu,
Sapiah Collection
Othman
kelantan
Wan Azmi b Wan
Wan Azmi b Wan
1043, Batu 2, Jln Kuala Krai, Lorong Sekolah Ismail 1, 15050 Kota
Sulaiman
Sulaiman
Bharu, Kelantan
Lot 64, Kampung Tok betek, Banggol, Jalan PCB, 15350 Kota Bharu,
Wan Zaini Batik
Zaini Bin Mat Kassim
Kelantan
Lot 676, Kampung Tanjung Tok Sadang. Badang. 15350 Kota Bharu
Ismail B Abdul Rahman Ismail B Abdul Rahman Kelantan
9 Lizza Creation
Sarihah Bt Man
Rosliza Bt Muhamad
En Rozman Bin Haji
Ibrahim
No 937, Jalan Dato' Lundang, 15200 Kota Bharu, kelantan
Ibrahim Ismail
Formula Terbilang
12
Trading
W2/354, Lorong Pak Nik Man, 17000 Pasir Mas, Kelantan
306, Jalan Mustafa, Kampung Penambang, 15350 Kota Bharu,
Ibrahim bin Ismail
Kelantan
Shahril Azman bin Mohd 204-C, Padang Bongor, Kampung Paya Bemban, Jalan Hospital, 15200
Hidzir
Kota Bharu, Kelantan
13 Aziz CB Batik
En Aziz bin Ali
Kg Pasir Pekan Tengah, Wakaf Bharu, Tumpat, Kelantan
14 Norraz Batik
Raihan binti Hamzah
10
Gaya Warisan
11
15
16
17
18
Yuzai Art & Craft
Zamil Batek
Rasuhaini Husin
Nie Batik
4880-H, Kampung Sungai Keladi, 15350 Kota Bharu, Kelantan
Lot 1303, Kampung Langgar Tapang, Jalan Hospital, 16100 Kota Bharu,
En Hayuzai bin Ibrahim Kelantan
Taman Hidayah, Kampung Beris Jambu, Panji, 16100 Kota Bharu,
En M. Zamil bin Yusoff Kelantan
Lot 857A, Kampung Telaga Gajah, Banggol, Jln PCB, 15350 Kota
Puan Rasuhaini bt Husin Bharu, Kelantan
En Mohd Razani bin
Omar
4990, Jalan Sultanah Zainab, Kg Sireh, 15050 Kota Bharu, Kelantan
19 Nor Azila Mohd Pauzai Nor Azila Mohd Pauzai
Lot 84’A, Kampung Pantai Kundur, 15350 Kota Bharu, Kelantan
20 ZSM Batik
En Zahari bin Mahmood Lot 890, Taman Kenali, Kubang Kerian 16150 Kota Bharu, Kelantan
Ly batik/ Cahaya Tasek En Mohd Rosli bin Abd Lot 1526, Kampung Che Deris, Badang, Jalan PCB, 15350 Kota Bharu,
21
Batik
Rahman
Kelantan
22 Zura batik
23
Pn Zuraidah bt Arifin
P’yan Batik Collection En Mohd Supian b Mat
24 Noor Aishah
Lot 867, Kampung Pulau Pasir, Jalan PCB, 15350 Kota Bharu, Kelantan
Lot 671, Kampung Sireh, Jalan Pintu Geng, 15100 Kota Bharu,
Kelantan
Noor Aishah
Mohd Khairunzaman B
Ab Rahim
Lot 29, Kg Kuala Besar, 15350, Kota Bharu, Kelantan
Lot 11156, Kg Pulau Panjang, Jln Kuala Besar, 15350 Kota Bharu,
Kelantan
26 Ayu Fashion
Mahadi bin Deraman
Kg Talak Chabang 4 Tumpat 16210 Kelantan
27 Din Batik
Noordin B Md Noor
Lot 55, Kg Pulau Pisang, Jln Kuala Besar, 15350, Kota Bharu, Kelantan
28 Aziz Batik
Abdul Aziz B Ibrahim
Lot 85, Kg Chat Palekbang, 16040, Tumpat, kelantan
29 MNH Batik
Mohd hakimi
Lot 99, Kg Pantai Kundur, Jln Kuala Besar, 15350 Kota Bharu, Kelantan
30 Yie Jaya Collection
Zahari B Mohd Zin
Kg Bendang Pulau, 16040 Palekbang, Tumpat Kelantan
25
Koleksi Khairun
33
31
Hafiza Batik
32 Baha Batik
33
34
35
AZ Batik
Persada Batik
Lot 99, Kg Pantai Kundur, Jln Kuala Besar, 15350 Kota Bharu, Kelantan
Baharuddin Bin Abdullah lot 1338 Taman Kijang Muda Jln Pcb 15350 Kota Bharu
Khairul Aznan b
lot 4667 Chabang Tiga Murad Jalan Wakaf Bharu Palekbang 16040
Mohamed Kamal
Tumpat Kelantan
Lot 1009, Kg Pulau Pisang, Jln Kuala Besar, 15350 Kota Bharu,
Wan Jasman
Kelantan
Zaki bin Ismail
Mohd Nasir bin Abd
Kadir
Lot 372 Kg Kijang Jln PCB 15350 Kota Bharu Kelantan
37 Die Batik
Md Rosdy
Lot 1989 Kg Bunut Sarang Burung 16200 Tumpat Kelantan
38 Cottage Batik
Ibrahim B Mohammed Lot 2278 Simpang Empat Limbat 16159 Kota Bharu Kelantan
Mohd Rizalratman-Azibi
B Aziz
Lot 844 Kg Genang Palekbang 16040 Tumpat Kelantan
36
39
40
Naluri Batik
Wan Nurhafiza
Citra Fajar
Sunan Batik
Mohd Syafawi bin
Dollah
Mohd Syafawi B Dollah Lot 157, kg tanjong baru, Jln PCB, 15350 Kota Bharu, Kelantan
41 Zainuddin Bin Hassan Zainuddin Bin Hassan
Wan Abdul Aziz b Wan
42
Nor Hayati Batik
Isa
43
Kg Belian Palekbang 16040 Tumpat Kelantan
473 Kg Pulau Kundur Jln Kuala Besar 15350 Kota Bharu Kelantan
Lot 12/33 Kg Kedemit 16250 Wakaf Bharu Tumpat Kelantan
Batik Seri Cindai
Mohd Lazim b Salleh
Mohd Faizal B
Muhammad
45 Syafei b Abd Rashid
Syafei b Abd Rashid
lot 29 Kg Pulau Gorek 16040 Tumpat Kelantan
46 IBD Batik
Isa Bin Daud
Sanuzi bin Che
Muhammad
No 141, Km 11, Jalan PCB, 15350, Kota Bharu, Kelantan
Lot 147, Kampung Kuala Semut Api, Jalan PCB (lorong tadika), 15350
Kota Bharu Kelantan
PT 421, Lorong Kubur Datok, Banggol, Jalan PCB, 15350 Kota Bharu
Kelantan
44
47
Haliza
Lot 139 Kg Pasir Pekan 16250 Wakaf Bharu Tumpat, Kelantan
SMSB Jaya Edar
370 Kg Pantai Kundur 15350 Kota Bharu Kelantan
48 Batras Design
Zahari B Daud
49 Sitra Batik
En Mat Radzi Bin Deris
50
NRJ Enterprise
Nor Jahan bin Abd
Rahman
Lot 799, Jalan PCB Kampung Pauh Badang, 15350 Kota Bharu
Faizal batik Sutera
Mohd Faizal Abd Latif
Lot 922, Kampung Kuan, Repek 16300 Bachok Kelantan
51
52 Sudin Bin Abdullah
Sudin Bin Abdulllah
Persendirian (Mahsan
53
Harun)
Mahsan bin Harun
54
Noorhafiza Batik
55 Che fauzi Batik
56
192, Lot 284, Kampung Bunga Mas Penambang Hilir, Kota Bharu
Lot 10B, Kampung penambang hilir,15350 kota bharu kelantan
Lot 70, kampung pusu tinggi, jalan tudm gong kedak, 22000 jerteh,
En Mohamad bin Husin Terengganu
Che fauzi bin Abd Hamid Lot 70,kampung pulau pasir badang, 15350 kota bharu kelantan
Siti Hajar Bt Awang Da
Kg Pauh Badang, Jalan PCB, 15350 Kota Bharu, Kelantan
57 Ghazali Batik
Ghazali bin Ismail
Lot 53, Jalan Perdana Resort PCB, 15350 Kota Bharu, Kelantan
58 Anis batik
Mazlan b Deris
En Asri/ Norizam Binti
Mat Nor
Rosli bin Sidek
Bt 5 3/4, Jalan PCB, 15350 Kota Bharu, Kelantan
59
Siti hajar Batik
Batu 5.5, Jalan PCB, 15350, Kota Bharu, Kelantan
Asri batik
60 Rosli bin Sidek
960, Kg Jaya Setia, Badang, 15350 Kota Bharu, Kelantan
195, Jalan Tmn Buaya, PCB, 15350 Kota Bharu, Kelantan
34
61
62
63
64
65
Sabri Batik
Sabri Mat Hassan
Yee Batik & Songket
Maskamal Batik &
Trading
Mohd Sukri B Said
Kampung Pak Simpol, Jalan Kolam, 16400 Melor, Kota Bharu,
Kelantan
Ariff Batik
Kampung Kedai Piah, Ketereh, 16450 Kota Bharu, Kelantan
Kampung But, Km 16, Jalan Kuala Krai, Ketereh, 16450 Kota Bharu,
Mat Kamal B Hj Abdullah Kelantan
Lot 490, Lorong Tadika, Hilir Masjid Pintu Geng, 15100 Kota Bharu,
Arif bin Omar
kelantan
Nies Batik
Tn Hj Ibrahim B Hassan 5080 C, Kampung Sireh Bawah Lembah, 15050 Kota Bharu, Kelantan
66 Arifdiani Jadi batik &
Trading
Ariffin Bin Mamat
Kamaliah Batik
Kampung Pak Simpol, Jalan Kolam, 16400 Melor, Kota Bharu,
Kelantan
Lot 2419, Kampung Belukar Jenerih Salor, 15100 Kota Bharu,
Shamsul Amri Sulaiman Kelantan
Khairul Anuar Hj
Lot 619, kampung Pintu geng, Jalan Pintu Geng, 15100 Kota Bharu,
Mohamed Idris
Kelantan
Miza Batik
Asmizah Bt Yaacob
Zawiyah Collection
Zawiyah Ismail
Jalan Pasir Mas, Salor, 15100 Kota Bharu, Kelantan
262-A, Kampung Pintu geng, Jalan Pintu Geng, 15100 Kota Bharu,
Kelantan
71 Khairu Azhuar
Khairu Azhuar
Kampung Badang, Jalan PCB, 15350 Kota Bharu, Kelantan
72 D'mas Murni
Mohd Sukardi Mustapha 54 C, Kampung Belukar, Pendek, 15100 Kota Bharu, Kelantan
73 MJ Batik
Muhammad Omar
67
68
69
70
74
Sel Collection
IDZ Batik
4990, Kampung Sireh Bawah Lembah, 15050 Kota Bharu, Kelantan
896, Lorong Pak Engku, Kampung Kijang, Jalan PCB, 15350 Kota
Nik Rosliza Nik Mahmod Bharu, Kelantan
75 Ummi Batik
Nuru Ashikin Yahya
Lot 1260, Kampung Badang, Jalan PCB, 15350 Kota Bharu, Kelantan
76 Saiful Masdi
Saiful Masdi Hassan
77
78
Wan Rozli
Wan Rozli / Zura Ishak
Vesane Batik
Vezane Ibrahim
5079 C, Kg. Sireh Bawah Lembah 15050 Kota Bharu, Kelantan
633, Belakang Masjid Kampung Pintu Geng, 15100 Kota Bharu,
Kelantan
140, Lorong Masjid Demit, 16150, Kubang Kerian, Kota Bharu,
Kelantan
Shawaizie Hafeiz
Wan Ahmad Wan
Hassan
Belakang Masjid Kampung Pintu Geng, 15100 Kota Bharu, Kelantan
Lot 125, Kampung Baru, Batu 10, Jalan Salor, 15100 Kota Bharu,
Kelantan
79 Shawaizie
80
Wan Mat Batik
81 RZ Cipta Sdn Bhd
Wan Abdul Razak
82
Batik
Wan Rafizah
Lot 140, Jln PCB, Badang, Kota Bharu, Kelantan
Wan Abdul Razak B Abd
Rahman
PT 429, Kg Che Deris, Jln PCB, 15350 Kota Bharu, Kelantan
83 Nazri Collection
Muhammad Shanazrin
KG. PALOH, PINTU GENG, 15050 KOTA BHARU, KELANTAN
84 Batikku Anis
Othaman B Ibrahim
C-76, Kampung Batu 6, Chendering, 21080 Kuala Terengganu
85 Nura Batik
Nura Bt Ramli
Lot 3454, Kampung Tasek Padang Kabar, 21400 Kuala terengganu
86 Rosazlin Collection
Rosli Abdullah
194, Kampung Pulai Tinggi, Bukit Payong, 21400 Kuala Terengganu
87 Perniagaan Citrawarna
Batek
Rahani Zakaria
123, Kampung Pulai Tinggi, Bukit Payong, 21400 Kuala Terengganu
88 Pauzi Batik
Pauzi Omor @ Omar
866-R, Kampung Kebor Air, Manir, 21200 Kuala Terengganu
89 Fauziah Batik
Fauziah Shamsul
788, Tanah lot, Atas Tol, 21070 Kuala Terengganu
Wan Noordiran Bt Wan
Long
PT 272, Taman Selesa Wakaf Mempelam, 20050 Kuala Terengganu
90
Seem Nor Batik
35
91 Mohd Rashid bin Jusoh Mohd Rashid Jusoh
Lot 6759 Kampung Baru, Seberang Takir, 21300 Kuala Terengganu
92 Rumah Kraf
Rohani Binti Ali
812, Jalan Nibong Stesen, Dungun, Terengganu
93 Batik Pelangi
Habibah Ismail
5587, Kg. Tebakang Bukit Payong, 21400 Marang Terengganu
94 Zaba Batik Craft
Abu Bakar bin Abdullah
4001, Lorong Kemunting, Jalan Pasir Panjang, 21100 Kuala Terengganu
95 Sinar batik
Wan Rosmaini b Wan Ali 104, Kg. Bukit Bayas, Kuala Terengganu
96 Romi batik
Mohd Helmi Bin Ismail
98, Kampung Chendering, 21080 Kuala Terengganu
97 Mazri bin Mohamad
Mazri Bin Mohamad
A 258, Jalan Kenari, 21300 Seberang Takir, Kuala Terengganu
98
Wan Mohd Hasnul Wan
Azhar
A-24, Hujung Tanjung, 21300 Seberang Takir, Kuala Terengganu
99 Yong bin Ismail
Kamrozaman B Yong
1169 Kampung Kuala Ibai,20400 Kuala Terengganu
100 Suhaila Batek
Suhaila Kamaruddin
1302-A, Kampung Kuala Ibai, 20400 Kuala Terengganu
Wan Azhar Batik
36
CBI
Results of Survey among participating
SMEs
37
Question 1: Number of Staff
Number of staff
1%
2%
2%
1
8%
2 to 5
32%
16%
6 to 10
11 to 15
• 39% of Batik SMEs employ 6 – 10 staff
• 32% of Batik SMEs employ 2 – 5 staff
• 16% of Batik SMEs employ 11 -15 staff
16 to 20
21 to 25
• The industry provides 3703 – 5999 jobs
n.a.
39%
Question 2: Type of produced Batik
Type of produced Batik
19%
18%
11%
9%
0%
Cap (stamped)
• “Chanting” has widely replaced “Cap”
Tulis (written)
• “Drawing” is the most common “chanting”
Printing (printed)
• The Batik SMEs are highly specialized
Kombinasi
(combination)
• Only 9% combine Batik techniques
Lukis (drawn)
• “Printing” SMEs are excluded from CBI
43%
n.a.
38
Question 3: Batik product variation
Batik product variation
2% 2%
2%
2%
Kain Batik (Batik cloth)
• 30% of Batik products are Batik clothes
Sarung (Sarong)
• Followed by Batik clothing for men and women
Busana Wanita (Womens
attire)
• Accessories are only a small share of production
4%
6%
30%
Busana Lelaki (Mens attire)
24%
8%
20%
Selendang, Syawl,
pashmina
(scarf,syawl,pashmina)
Question 4: Type of cloth used for Batik production
Type of cloth used for Batik production
2%
3%
4%
Kapas (cotton)
4%
2%
• Silk, cotton and Fuji are the main raw materials
Sutera (silk)
20%
Crepe
• Other materials are only subordinate sources
Jacqart
4%
Cotton
Fuji
16%
Rayon
Poplin
33%
3%
6%
3%
Kaftan
Chiffon
lain-lain (others)
n.a.
39
Question 5: Main Batik product
Main Batik product
1%
2% 2%
7%
4%
Kemeja
Kaftan
Kain Batik
Sarung
Busana Wanita
Busana Lelaki
Pakaian Siap
Sutera
Jubah
Lain-lain
n.a.
13%
3%
11%
5%
7%
45%
• 45% consider clothes as most important product
• Kemajas and Kaftans play an important role
Question 6: Product capacity per month/per product
Product capacity per month/per product
30
1 - 250
20
251 - 500
501 - 1000
10
• Most Batik-SMEs have a capacity of
up to 250 units per month
Lain-lain
Bulan
Jubah
Kain Ela
Kain Cadar
Pakaian…
Busana Lelaki
Sarung
Skaf
Kain Batik
Kaftan
Kemaja
Busana…
1001- 2000
0
2001 - 3000
>3000
• Only a minority have a monthly
output of 1000+
40
Question 7: The uniqueness of your product compared
to competitor
The uniqueness of your product compared to competitor
2%
1%
5%
Motif/corak
(motive/pattern)
34%
23%
Mutu (quality)
• The pattern/motive is considered as unique feature
• Colors and quality play an important role
• The price is of minor importance
Harga (price)
15%
20%
Warna (colour)
Question 8: The pattern and motive of your batik product is
made:
The pattern and motive of your Batik product is
made:
4%
1%
32%
63%
Sesuai dengan corak dan motif
yang saya inginkan dan saya
mampu sahaja
(Suitable to the pattern &
motive that I desire & only to
my own capabilities)
• Consumer preferences are determinants
• Followed by own preferences & capabilities
• Plagiarism hardly take place
Sesuai dengan keinginan dan
keperluan pelanggan
(Suitable with the desires &
needs of customers)
41
Question 9: Does your product have a marking or label?
Does your product have a marking or label?
0%
7%
Tanda (marking)
• Batik SMEs hardly do branding
Label (label)
• Respectively 7% of the enterprises label
or mark and label their products
7%
21%
Tanda & Label (marking &
label)
Tanpa Tanda & Label (Without
marking and label)
65%
n.a.
Question 10: Where and how do you sell your Batik products
Where and how do you sell your Batik products?
14%
20%
30%
18%
9%
9%
Dipasarkan sendiri
(Door to door)
• Agents/distributors are the most
important distribution channels
Menjual di gerai sendiri
(Sell in own shop)
• Door to door distribution and sale in
the own shops play an important role
Memasarkan di
internet (Via internet)
Meletakkan di gerai
orang lain (Placed in
other shops)
42
Question 11: Method of promoting your Batik products
Method of promoting your Batik products
13%
• The use of name cards is the most common
promotion tool
Tidak anda (none)
13%
Risalah (Brochure)
6%
8%
Pameran (Exhibition)
• 20% are using exhibitions as opportunity to
promote their products
Yellow pages
9%
20%
Majalah (Magazine)
Kad nama (Name card)
• 15% do not promote their products at all
Internet
26%
4%
1%
Question 12:
Lain-Lain (others)
n.a.
How high is your annual turnover?
How high is your annual turnover?
26%
< RM 1 juta
RM 1-5 juta
RM 6-10 juta
0%
> RM 10 juta
0%
2%
• The vast majority of the Batik
SMEs experience
an annual turnover of <RM 1 million
n.a.
72%
43
Question 13: Have you got an organized accounting?
Have you got an organised accounting?
Belum (Not yet)
• More than the half of the industry
do not apply book-keeping
Sudah, tapi belum
maksima (Done, but not
maximised yet)
Sudah (done)
• 23% do not apply book-keeping
methods consistently
21%
0%
2%
54%
Lain-lain (others)
23%
n.a.
Question 14: Your Batik product price compared to similar products
of your main competitor
Your Batik product price compared to similiar products of your maincompetitor
5%
• The industry is characterized by
18%
Lebih tinggi (higher) a low price differentiation
Lebih kurang sama
(almost equal)
Lebih rendah (lower)
11%
n.a.
66%
44
Question 15: Competitor’s product advantages
Competitor's product advantages
motif/corak
(Motive/pattern)
16%
Lebih Kurang sama (More
or less the same)
• Hardly able to identify competitor’s strength
• A large share consider motives/patterns
as competitor’s advantage
4%
3%
2%
Reka Bentuk (Shapes and
design)
3%
54%
6%
2%
10%
Haga murah (Cheap price)
teknik (Technique)
Question 16: Competitor’s product weaknesses
Competitor's product weaknesses
7%
Kualiti (Quality)
Motif (Motive)
25%
43%
• Hardly able to identify competitor’s
weaknesses
Warna (Colour)
• A large share identified the
motives/patterns of their competitors
Tidak Pasti (Not sure) as weakness
Mahal (Expensive)
Lain-lain (Others)
7%
n.a.
4%
12%
2%
45
Question 17: Have your products ever been exported?
Have your products ever been exported?
18%
• Only 18% of the Batik SMEs export
their products
• 82% produce for the domestic market
Ya (Yes)
Tidak (Never)
82%
Question 17b: To which countries are your products exported?
To which countries are your products exported?
• Brunei is the most important market for
Malaysia’s Batik industry
Singapore
Brunei
13%
Australia
USA
17%
46%
Europe
Others
• Followed by Europe
• Australia, USA and Singapore are
only importing 8%
8%
8%
8%
46
Question 18: Did you/your Batik industry ever received
marketing trainig previously?
Did you/your Batik enterprise ever received marketing training
previously?
Ya (Yes)
18%
Tidak (Never)
• Hardly any Batik SME has participated in
marketing trainings so far
82%
Question 18b: Who offered this marketing training?
Who offered this marketing training?
Kraftagan
Mara
17%
others
n.a.
17%
• Kraftagan has offered 50% of the
marketing trainings for Batik SMEs
• Mara has offered 16% of the
marketing trainings for Batik SMEs
50%
16%
47
Question 19: Which marketing topic does your
Batik enterprise require?
Which marketing topic does your Batik enterprise
require?
Perancangan pemasaran (market
planning)
0%
10%
• CBI covers all topics demanded
by Batik SMEs
Pembangunan produk dan reka
bentuk (product development &
design)
Iklan/Promosi
(advertisement/promotion)
17%
10%
Tindakan susulan oleh pengguna
(Follow-up actions by users)
12%
7%
Pembungkusan (Packaging)
Akses pasaran (market access)
8%
12%
12%
7%
Penentuan harga dan rundigan
(pricing and negotiation)
Imej produk (jenama) (product
image/branding)
5%
Question 20: Has your Batik industry ever had a loan from a
bank?
Has your Batik industry ever had a loan from a bank?
Pernah (yes)
3%
• The vast majority has never had a bank loan
Tidak (never)
28%
n.a.
69%
48
Question 21: To whom will you sell your batik?
To whom will you sell your batik?
Export
Local
n.a.
28
26
21
26
20
• 60 SMEs produce more than 50% of their
production for the domestic market
12
11
• 47 of the interviewed SMEs produce
up to 50% for the export market
1
0%
1% 25%
26% 50%
51% 75%
76% 99%
100%
Question 22: Local market which target groups?
Local market which target groups?
45
in your own province
35
• Almost equal shares are produced
for the local and national market
outside of your own
province
11
7
6
2
3
0%
1% 25%
4
26% 50%
51% 75%
6
7
3
76% 99%
3
100%
49
Question 23: You sell Batik
You sell Batik
via own shop/outlets
14%
17%
to
distributors/wholesalers
directly to clients
• Distributors/wholesalers and
other clients are the most important
customers for Batik SMEs
34%
35%
Question 24: How many % of Batik is sold
How many % of Batik is sold:
62
via Internet
Governmental
institution/teachers/pupils
Distributors/wholesalers
25
13
11
1
0%
23
19
14
2
1% 25%
1
26% 50%
51% 75%
•Governmental Institutions/teachers
and pupils are other important
customers
11
10
3
•Distributors/wholesalers purchase
the most produced Batik
1
76% 99%
1
100%
50
Question 25: Percentage of your business with your one largest
customer
Percentage of your business with your one largest customer?
4%
25%
≤ 10%
≤ 25%
18%
• 36% of all Batik SMEs are highly
dependent on one customer
≤ 40%
over 50%
n.a.
17%
36%
Question 26: Percentage of your business with your Top 3 largest customers
Percentage of your business with your Top 3 largest customers
≤ 20%
13%
≤ 40%
24%
• 28% of all Batik SMEs depend on their
Top 3 largest customers
≤ 60%
18%
≤ 80%
n.a.
28%
17%
51
Question 27: Your sales activities out of your own state,
are…
Your sales activities out of your own state, are:
no outside activities
17%
22%
2%
• Kraftagan in Kuala Lumpur is the most
important Exhibition for Batik SMEs
With Kraftangan events in in Malaysia
Kuala Lumpur
With Kraftangan events in
other states
• Followed by other Kraftagan events in
Malaysia
Other exhibition
18%
Overseas exibition
25%
• 22% of Batik SMEs do not use
this opportunities
n.a.
16%
Question 28: In the last 3 years, my company has attended
In the last 3 years, my company has attended:
25%
1-3 sales events out of
my state
3-6 sales events out of
my state
36%
• The companies who use exhibitions,
do so frequently
more than 6 sales
events out of my state
n.a.
21%
18%
52
Question 29: Have you ever tried to work
with natural dyes?
Have you ever tried to work with natural dyes?
2%
8%
15%
No, never
• Hardly any SME has ever tried natural dyes
Yes, but just for a trial
once
• 15% have tried natural dyes once,
but switched back
Yes, we work
permanently with it
• Only 2% permanently work with natural dyes
n.a.
75%
Question 30: The price for raw materials increased over the last 2
years
The price of fabric raw material increased over the last 2
years:
8%
over 30%
over 50%
13%
• Every Batik SMEs have experienced price increases
from 30% up to 100% +
over 80%
41%
over 100%
n.a.
21%
17%
53
Question 31: The cheap batik imports from
China are…
The cheap batik imports from China are:
no threat at all for my sales
10%
14%
a normal challenge
7%
a large threat
a threat on our existence
n.a.
• 34% regard cheap batik imports
from China as a large threat
• 35% as a normal challenge
• 7% as a threat to their existence
• Only 14% do not see a
threat for their business
35%
34%
Question 32: Increase of raw material challenges my business
Increase of raw material challenges my business:
1%
Not at all
8%
8%
• 47% perceive this development
as strong challenge
Just a little
• 36% are only affected a little
36%
Strongly
• 8% consider it as a threat to
their existence
47%
54
Question 33: Batik import of China
(open, no customs, since January 2010)
challenges my business
Batik import of China challenges my business:
8%
Not at all
11%
Just a little
10%
Strongly
• 37% consider imported
Batik as a strong challenge
• 34% define it as a little challenge
Threaten my existence
n.a.
34%
• 10 % see a threat for their existence
• Only 11% perceive the development
as no challenge
37%
Question 34: Implementation of water regulation of DOE (with
penalties) challenges my business
Implementation of water regulation of DOE challenges my
business:
Not at all
Just a little
8%
Strongly
24%
Threaten my existence
17%
n.a.
• 17% consider the up-coming DOE water
regulations as threat to existence
• 37% as a strong challenge
• 14% as a little challenge
14%
37%
55
Visibility Action
CBI
at IGEM 2012
“Prime Minister Najib showing interest in the Clean
Batik Initiative implemented by MGCC, Greentech
Minister Peter Chin looking on”
“EU representatives Pablo Iglesisas Rumbo and Attaché
Miguel Ballesteros Lopez at CBI booth at IGEM 2012”
“The German Ambassador & wife honor the Clean Batik
Initiative with their visit at the IGEM 2012 booth”
“Sabah‘s Industry Minister Raymond Tan demonstrating
solidarity with the Clean Batik Initiative at IGEM2012”
“Malacca‘s Chief Minister Mohd Ali showing great
interest on the Clean Batik Initiative and its implementer
MGCC”
“Dato Loo Took Gee Secretary General Ministry of
Energy , Green Technology & Water and Ahmad Zairin
Ismail, Senior Vice President GreenTech Malaysia have
been impressed by the Clean Batik Initiative”
56
“A member of the Moroccan Embassy and his wife was
highly interested and impressed by the CBI”
“Creating environmental awareness among Malaysia’s
young generation”
“IGEM-visitors visited the CBI-booth and informing
themselves of the implementation of Cleaner
Production”
“The sustainable produced batik of CBI participating
SMEs attracted a large amount of female visitors”
“Tan Sri Mustafa Mansur, former President of the
Federation of Malaysian Manufacturers at the CBI
booth”
“A student of environmental technology with the focal
point on wastewater shows himself impressed by the
progress in the batik industry”
57
“The EU Ambassador is highly interested and
impressed by the efforts and improvements CBI
brought to the local batik industry”
“EU Programme manager Pablo Iglesias in a lively
discussion with officer in charge Schvonne Choo”
“CBI also created great interest among Visitors
of the CSR conference 2012”
“A wonderful piece of sustainable and clean
produced batik”
“Natural Dyes and a stamp for the traditional
capping technique as it was applied in almost
100% of the Batik-SME’s 20-30 years ago”
“Our days batik in Malaysia is chanted in 80 -90 %
of the SMEs, leading to unique pieces of art.”
58
Visibility Action
Media Coverage
During its implementation by the Malaysian-German Chamber of Commerce and Industry, CBI
was able to receive high attention by several online and print medias.
An overview of published articles is given in Figure 3.1, Figure 3.2 demonstrates the allocation
among the different type of media and figure 3.3 gives examples of those articles.
Figure 3.1: Published articles
No.
Date
Newspaper
Article
A Switch Needed For More Efficient Batik
1 24-May-11
Bernama.com
Enterprise
2 29-May-11
fibre2fashion.com
Malaysia launches Clean Batik Initiative
3 30-May-11
The Star
For Cleaner Batik Production
4 7-Jun-11
NST
Beautiful, even without water
5 7/8 2011
MGCC Quarterly
Launch of Clean Batik Initiative Project
11/12 2011
MGCC Quarterly
Clean Batik Initiative (CBI) Malaysia:
Encouraging and Implementing Sustainable
Production and Consumption of Eco-friendly
6
Batik in Malaysia
7 15th Issue
MyBatik
The launch of Clean Batik Initiative
February -July Newsletter from
CBI Malaysia Starts Field Implementation
8 2012
EKONID
Phase
9 6-Mar-12
Business Times
Malaysian biomass sector attracts interest
10 27-Jun-12
HarianMetro
100 dapat manfaat projek IBB
11 27-Jun-12
NST
Initiative helps to cut costs
Malaysian German Chamber of Commerce
and Industry - Implementation Of New
Technology For an Environmental Batik
12 28-Jun-12
Sin Chew Daily
Production
Projek IBB kerjasama EU-Malaysia
Jun-12
Beritan Harian
maanfatkan
13
pengusaha batik
14 July-12
Sinarharian
RM 7.2 juta jayakan program CBI
Greenprospectsasia.c Malaysia & Indonesia push for eco-friendly
15 26-Aug-12
om
batik to enter European markets
16 Sep-12
GreenProspectsAsia Back to basics for batik
Type of media
Print Online
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Figure 3.1: Allocation of media type
31%
69%
59
Figure 3.3: Examples of articles
Year
Print
Online
2011
2012
60
But CBI has not only created interest among print and online newspapers and magazines. Soon
there will be an upcoming radio interview and a press conference on the 28th of November 2012,
taking place right after the National Policy Dialogue.
61
Marketing Workshops
Training Batik Enterprises on the
sustainable consumption aspect
The participation at the offered marketing workshops was reliant on a successful implementation
of the “Cleaner Production” aspect of CBI on the part of the engaged SMEs.
After the successful implementation into their production process, several
Marketing Workshops have been conducted in order to enhance the capabilities of enterprises to
market their sustainable produced batik. On the one
hand the participating SME’s have been directly trained and on the other hand multipliers have
been trained in order to spread marketing knowledge among the entire industry.
SMEs have been directly addressed. These workshops have been conducted in Bahasa Melayu,
due to the lack of English capabilities among the participating SMEs and took place on the
12.09.2012 & 23.10.2012 in Kota Bharu and on the 18.10.2012 in Kelantan.
Following topics have been covered within the marketing workshop.
•
Promotion
•
Exhibition
•
Price and Negotiation
•
Product and Design
•
Marketing
•
Public Relation
External experts where invited to address the participants on certain topics.
62
“CBI-participants eager to learn new aspects on
the consumption side”
“The topics offered at the marketing workshops
gained a high level of attention”
“Project officer monitoring batik workers
training their newly gained knowledge and
skills during a role play”
“Equipped with new knowledge and capabilities
these batik workers look forward to business”
“The participants have been highly grateful for
the efforts and improvements given by CBI”
63