My Background

Social media opportunities and threats
Prof. Marko Turpeinen
7.2.2008
[email protected]
Kungliga Tekniska Högskolan (KTH)
[email protected]
Helsinki Institute for Information Technology (HIIT)
My Background
University of Technology (TKK)
• Helsinki
Computer Science, M.Sc. (1995), Ph.D. (2000)
Institute of Technology (MIT)
• Massachusetts
Media Arts and Sciences, M. Sc. (2000)
• Alma Media Corp. (1996 - 2005)
Institute for Information Technology (HIIT)
• Helsinki
Principal Scientist, Network Society Programme (2005 - )
Group Founder & Leader, Digital Content Communities (2002 - )
Tekniska Högskolan (KTH)
• Kungliga
Professor, Media Technology (2006 - )
The Media Gap
(Tomita, 1980)
Neuman: The Future of Mass Audience
Most popular sites (global)
(Alexa.com 7.2.2008)
1. Yahoo!
16. Friendster
2. Google
17. Yahoo!カテゴリ (Japan)
3. YouTube
18. Skyrock
4. Microsoft Live
19. Microsoft Corporation
5. Microsoft Network (MSN)
20. Baidu
6. Myspace
21. EBay
7. Facebook
22. Google Chile
8. Hi5
23. Megarotic.com
9. Wikipedia
24. Google Brasil
10. Orkut
25. !"#$%@Mail.ru
11. Rapidshare.com
26. Seznam
12. Blogger.com
27. Google España
13. Fotolog
28. The Internet Movie Database
14. Megaupload
29. Amazon.com
15. Google France
30. Google UK
... 56. BBC
... 102. CNN
Most popular sites (Finland / Sweden)
FINLAND
1. Google.fi
2. IRC-galleria
3.YouTube
4. Windows Live
5.Google
6. Facebook
7. Suomi24
8. Wikipedia
9. Iltalehti
10. Microsoft Network (MSN)
11.Yahoo!
12. Ilta-Sanomat
13. MTV3
14. Huuto.net!
15.YLE - Yleisradio
16. Megarotic.com
17. Telkku.com
18. Luukku
19. Saunalahti
20. Nettiauto.com
SWEDEN
1. Google.se
2.YouTube
3. Windows Live
4. Google
5. Facebook
6. Blocket
7.Yahoo!
8. Aftonbladet
9. Bilddagboken.se
10. Microsoft Network (MSN)
11. The Pirate Bay
12. Wikipedia
13. Eniro
14. Megarotic.com
15. Tradera
16. Swedbank
17. Hitta
18. The Internet Movie Database
19. Blogger.com
20. Myspace
Source: alexa.com, 7.2.2008
Social
Rich communication
One-to-one/one-to-many
Tribalism
Net
Rational
Everyday life management
Security
Well-being
Individual control
Print
TV
Emotional
Experience
Entertainment
Escapism
Future of television
Television watching in Finland (2000-2007)
300
256
253
184
187
192
193
150
154
147
147
141
159
160
139
100
111
105
115
100
200
min/day
265
252
250
108
97
256
256
251
247
191
196
199
197
140
148
135
142
138
143
133
143
129
106
95
99
90
105
105
88
95
84
84
50
65+v
45-64v
35-44v
25-34v
15-24v
10-14v
Linear (65+v)
Linear (45-64v)
Linear (35-44v)
Linear (25-34v)
Linear (15-24v)
Linear (10-14v)
0
2000
2001
2002
2003
2004
2005
2006
2007
Source: Finnpanel
Source: Sorosh Tavakoli, MMS
Source:Yahoo! Research Berkeley
Community media
reader
storyteller
watcher
player
listener
participant
user
developer
consumer
producer
Source: Technorati
Creative Communities
• collaborative media creation
• peer production and distribution
• people build on each other’s creative work
• collective authorship
• new forms of licensing
Horowitz Pyramid
(Bradley Horowitz,Yahoo!, 2006)
Publicity/privacy
Source: New Yorker (July 5, 1993)
Jaiku
Virtual economies
Virtual Economy Research Network
Ageing society
Silver Stringers
(MIT Media Lab, 1996-)
Source: MIT Age Lab
Social media for 55+
• •ICT-enabled creation and participation
• •Knowledge retention
social media, storytelling, citizen journalism
•
•
capturing and connecting knowledge
business, public sector, non-profit organizations
mediated work over distance
•
•
Sustainability of lifestyle and consumer behavior
• energy
• food and health
• travel and tourism
Seniors as sustainability activists
Sustainable development
Centre for Sustainable
Communications
EcoIsland
•Environmental CO2
exchange.
•Family quotas.
•Uses sensors and mobile
phones for reporting on a
home server.
•Visualised as a family
island where every family
member has an avatar.
•If the CO2 targets are
not met, water rises.
•CO2 rights can be traded
with other users.
•Saved quotas can be
used for purchasing
virtual items.
Source: DCL laboratory, Waseda University and HIIT
Opportunities and threats
= Good research themes!
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•
•
•
•
•
Future of television
Community media
Publicity/privacy
Virtual economies
Ageing society
Sustainable development
Thank you!
[email protected]
[email protected]