Tiger Beer

Tiger Beer
www.tigerbeer.co.nz
Goals and Challenges
Tiger Beer appeals to the younger brand conscious consumer; it is highly
aspirational and seen as being a little different. The Tiger beer website was
designed to become a hub for young professionals and the creative community to
share and source creative work. Ultimately the Tiger Beer site was created to build
a stronger relationship with both Tiger sponsored activity and consumers, to build
credibility and positive association with the brand within the creative community.
The biggest challenge for the site was its positioning; to be an inspirational site,
follow emerging trends and have individual style, whilst ensuring some level
of moderation over the content in order to maintain their brand values. The tone
conveys the sense that Tiger is at the heart of the cutting edge of all that it does,
and is assisting artists/musicians to collaborate and express themselves creatively –
pushing the boundaries of a corporate brand image.
Solutions
Industry
Food & Beverages
Partner
Union Digital
23 Pollen Street
Ponsonby
Auckland 1021
New Zealand
www.uniondigital.co.nz
[email protected]
+64 (9) 950.5614
The Tiger Beer website was built using the recently released Kentico v6, based
on the default portal website build. The user and content management features
of Kentico, particularly combined with the community webparts, enable it to cope
with the various levels of user management, workflow, versioning and notifications
required by the client.
Results
Since the launch of the new site almost all key metrics has seen a great
improvement. Tiger’s interaction with its core community has greatly improved.
In the most recent campaign, visitors were asked for vote on T-shirt designs as
submitted but the public. There were over 5,000 votes received and traffic
increased by 190% during this period.
http://tigerbeer.co.nz/t-shirt-comp/designs
On Facebook, Tiger’s fans have
increase 60% month on month. Tiger’s
database has also increase by 63%
between September and November
2011.
Key criteria for selecting Kentico CMS
Kentico was chosen as it offers a range of advanced functionality such as member
and user management, and community modules that allow multiple levels of user
and content management and notifications for the client. As the website grows it is
likely that the advanced Kentico features such as e-commerce and on-line
marketing will be taken advantage of.