Pretty Tough All Stars Proposal with Gretchen Bleiler, Jessica
Transcription
Pretty Tough All Stars Proposal with Gretchen Bleiler, Jessica
We’re not bragging or anything but we’ve recruited some of the fastest, toughest, gnarliest and, dare we say, most beautiful athletes on the planet for a new YA book series! These athletes – Gretchen Bleiler, Julie Foudy, Carmelita Jeter, Jessica Mendoza and Summer Sanders - have won dozens of Olympic and X Games medals along with tons of accolades. They’ve overcome difficult odds to become role models to millions of girls (and boys) who look up to them for their athletic accomplishments as well as their passion, style, and ability to inspire (see bios under Roster). When not making history, these athletes all maintain a high public profile. They give back to their communities by running camps and leadership training for girls. They appear on television and in print supporting numerous major brands and causes. They speak at big events and conferences and they’re active on social media with more than 200,000 combined Twitter followers. Women have always faced challenges in the sports world and each of our athletes has a great personal story that includes both heartaches and triumphs. For those following in their footsteps and chasing a dream, these remarkable women have valuable insight culled from years in the trenches. WHY PRETTY TOUGH? Believe it or not, not every girl is a damsel in distress looking for Prince Charming. It may be fun to imagine being a fairytale princess for a bit but it’s a lot more fun to dream of being a kick-ass woman who surfs twenty- foot waves, dunks basketballs, sails off vert ramps or hits grand slams. Pretty Tough – All Stars is an extension of the best-selling Pretty Tough series (Razorbill) - a line of fiction featuring teen girls who learn to play together on the sports field and in life. In 2012, Pretty Tough premiered as a scripted online series – directed by Stewart Hendler (Sorority Row, Halo 4) and starring Adelaide Kane (Power Rangers, Teen Wolf), Crystal Young and Beth Behrs (2 Broke Girls) on Hulu. . Pretty Tough – All Stars is set in the same privileged and picturesque world of Malibu, California as the previous books but we’re kicking things up a notch. The action switches from Beachwood High to the elite Beachwood Sports Academy – where the best student athletes from around the world come to live and train. Each book will be written by an internationally-known, professional athlete who has competed at the highest levels, giving the series an unparalleled level of authenticity. The diverse stories will be adapted into this fictional setting while remaining true to the trials and tribulations of each athlete’s chosen sport. Readers will meet the athlete’s friends and families, experience their struggles and successes, and feel the thrills and heartaches as they tackle the challenges of growing up while shredding the slopes, ripping up the track and kicking grass on sports fields. As with all Pretty Tough content, we’ll see athletes develop their independence via coming-of-age situations and circumstances unique to their lives; Competitive rivalries, the pressure to excel for parents and coaches, balancing social and sports agendas are just some of the topics we’ll tackle. And of course, we’ll see girls who are multidimensional. Girls who like to play hard and run fast but like being feminine as well. Girls who are as comfortable in running shoes and a ponytail as glitter and high heels. Basically, girls who love kickin’ butt and busting stereotypes everyday. GIRLS & SPORT Being a female athlete isn’t just about physical challenges - it’s also about being surrounded by amazing teammates who personify that while winning is important, sports are also about unity, laughter, dreaming, growing, persisting, dancing and believing. Sports teach girls to love the skin they’re in. To be themselves. To celebrate others. To smile rather than panic in moments of adversity. To take risks. To act rather than react. To approach each day with a smile. To speak up and stand up when it matters. Pretty Tough wants girls to know that when they compete, they have the opportunity to be champions in life as well as sports. It’s a fact that bookstores are lacking in literary material about girls and sport. This series fills that gap and captures an audience eager to read about fierce and feminine role models. We know that girls generally read more than boys – and there are twenty million girls in the U.S. who play sports – providing a receptive audience to Pretty Tough books. You Can’t Be What You Don’t See Society likes to perpetuate stereotypes but in a Pretty Tough world, there is not one monolithic trope that attempts to put all girls into one category? The jocks are not just Guys and the girls are not all princesses. Since girls are not supporting cast members in real life, why should they play that role in popular media? When females are portrayed as passive individuals, incapable of physical activity and competition, audiences view the behavior as normal. Just like when girls read or watch stories about mean girls, that’s who they’ll try to emulate. By depicting female characters girls can aspire to, we establish an alternative to clichéd stereotypes. Plus, offering a diverse array of positive female role models will not only inspire girls, but also help boys learn to respect females they encounter in their lives. We also want girls to understand that being a female athlete is not an oxymoron. They can be smart and beautiful as well as tough as nails. The professional athletes writing these books, along with their literary alter egos, de-stigmatize what it means to be a female athlete. Bottom line: being pretty AND tough are not mutually exclusive. SERIES OVERVIEW Pretty Tough All-Stars is a fictional series about girls and sport; but more than that, it is about the way female athletes think and deal with the world around them. It's about confronting the first real obstacles that life throws at them outside the safety of their home and parents. For most kids, the tween/teen years represent something they're simply trying to survive– without getting humiliated or in trouble. Elite athletes have another layer of challenges – including finding the time to excel at their sport while juggling all the other aspects of adolescence. While sports stories often seem formulaic, Pretty Tough is not about neat resolutions and tidy endings. There may be victories at the end of each book (or not) – but bits of headway or realizations that open the door to change and improvement will play an equally prominent role. Most importantly, the series will leverage the Pretty Tough brand mission: to provide high-quality, specialty content, products and services that empower and motivate young women to embrace their athleticism and lead active, healthy lifestyles. CHARACTERS Pretty Tough deals with duality and the fact that no one fits into a box. We try to deconstruct the complexities of a female athlete and demonstrate that girls need not be reduced to a single identity. Throughout the series, characters will have pre-conceived notions of how the world works challenged. Differences will not be cut and dry. Characters will learn that people are ultimately defined by their actions and not their sport or gender. LOCATION Beachwood Sports Academy is a fictitious elite training facility in the beachside community of Malibu. Think IMG where the best of the best – from pros to aspiring pros - train full-time. The Elite Program is reserved for the highest caliber athletes who need a flexible school schedule to accommodate their training and competition. From the BSA catalogue: BSA has close ties to Beachwood High – the setting of the popular Pretty Tough series with cross-over and recurring characters including B-Dub Athletic Director Martie Reese. The Beachwood association allows students at the Sports Academy to enjoy a world-class college preparatory education while honing their athletic skills. By offering flexible scheduling that allows young athletes to train, travel and compete – the college prep school program prepares students for success on multiple levels. Academy Admissions Beachwood Sports Academy looks for student-athletes who are hardworking and dedicated both in their sport and in life. Athletes who train at BSA are willing to do whatever it takes to improve – they practice hard, refine their skills, study the sport and their opponents, build up strength, speed, conditioning, body composition and, most importantly, become mentally strong. Because often, it is the mental game that is most difficult to conquer. Housing Beachwood boarding students benefit athletically, academically, culturally, and emotionally through living and training in a supervised, athlete-centered environment. The Academy houses student-athletes in three areas on campus. Younger students typically reside in the Main House, a centrally located dorm-style building on campus. Victory House is located behind the tennis courts, and many of the male students are housed in this area. Academy House is located behind the baseball fields, and most female students reside in this area. Ongoing Storylines: The series follows the very realistic, often touching lives of dedicated athletes who take grit and glory to new levels. In addition to the main storylines connected to the individual authors, here are just a few of the ongoing stories and subplots we'll see: • Relationships: Arcing over the series, we will witness the break-up of the Academy Athlete Director and her boyfriend, a professional basketball player. Seeing the AD embrace her newfound independence, the girls learn a lot about healthy relationships. • Friendship: Like Bird and Magic, an extreme introvert and an extreme extrovert, two competitors become the best of friends. The two are usually at loggerheads about one thing or another however, as the series progresses, they develop a deep bond of respect for each other. • Family: Arcing over the series, one of the athletes boarding at the Academy deals with her father’s battle with ALS. While she’s busy trying to avoid the pain, a veritable village of family and friends shore up her world. • Concussions: One of the guys at BSA has a series of concussions that impact his mood and personality helping to raise awareness of the underreported dangers of head injuries in sports. • Body Image: Over the course of the series, one of the girls befriends a new guy who is extremely overweight. She finds her perfect intellectual partner but can't get past the fact that he's ... well ... less than perfect by physical standards. • Environment: Whether a snowboarder, a surfer or a softball player, climate change impacts athletes lives. When possible, we’ll weave in messages of conservation. THE LINE-UP Addicted 2 Air By X Games Gold Medalist Gretchen Bleiler Discover why elite snowboarder Taylor Scott relishes creativity in her sport and how a deepseated love for the environment contributes to her passion for snowboarding. Theme: Creativity/Pushing Boundaries Girls Kick Grass By Julie Foudy, Former captain U.S. women’s soccer team, ESPN commentator, Pres. of Foudy Leadership Academy for Girls. Lisa Loud wanted to be a doctor when she grew up. Find out why she decided to pursue sports instead of medicine and what character traits and qualities led her to become captain of the U.S. Women’s U-17 Team. Theme: Leadership Just Add Water By Summer Sanders, Most decorated U.S. swimmer, TV host, Celebrity Apprentice contestant, author of “Champions are Born Not Raised.” Winter Powell could swim the length of a pool when she was three. Learn how this painfully shy girl honed her natural talents to become the first female to qualify for five individual events at one Olympiad. Theme: Keeping a healthy balance One Track Mind By Olympic Gold Medalist Carmelita Jeter When glam gal Meli “The Rocket” Rocker goes from basketball phenom to track star, competitors don’t always take her seriously. But Meli knows how to make things happen. Find out how the fastest woman in the world went after and achieved her goals. Theme: Chasing the Dream No Place Like Home By Jessica Mendoza, 2x Olympic medal winning softball player, ESPN Analyst, former Women’s Sports Foundation President. With a nod to the Wizard of Oz, find out what it’s like for 2nd generation Mexican-American Selena Garcia, who battles homesickness while training to play softball for Team USA. Theme: Overcoming Cultural Barriers Gretchen Bleiler Snowboarder / Entrepreneur Twitter @GretchenBleiler 40K Followers/FB 22K Fans Gretchen Bleiler is without a doubt one of the most accomplished female snowboarders of all time. The 2006 Olympic silver-medalist got her start on the slopes at age 11, and it didn’t take long for her to become a true pioneer in the sport, pushing the limits in women’s snowboarding half-pipe competitions with high-flying tricks. The Grand-Prix and X-Games-winning athlete has expanded her career off the hill, as well, designing an outerwear, clothing, goggle and accessory-line for Oakley, hosting on-air spots for Yahoo Sports and other TV and multi-media programs, starring in the snowboard movie, “Stance,” and serving as an active spokesperson against global warming. In 2010, Gretchen was selected by Mattel’s Barbie to be a spokesperson for them—as one of ten “Women to Watch”— a part of their inspirational “I can be…” campaign and she now has a Barbie based on her likeness. Of course, Gretchen is still snowboarding in preparation of the 2014 Sochi Olympics Website: www.gretchenbleiler.com Career Highlights 2012, European Open, Halfpipe, 2nd Place 2012, World Championships, Halfpipe, 3rd Place nd 2011 Winter Dew Tour, Killington, Halfpipe, 2 Place 2010 Guinness World Record: Most X Game Gold Women’s Superpipe Finals-4 2010 Winter X Games, Women’s SuperPipe, Gold Medalist 2009 Sprint USSA Grand Prix, Halfpipe, Copper, CO, 2nd Place 2008 Winter X Games, Women’s SuperPipe, Gold Medalist 2007 Breckenridge Grand Prix, 1st Place 2007 Winter X Games, Women’s SuperPipe, Silver Medalist 2006 Olympic Silver Medalist, Torino, Italy 2006 Overall Grand Prix Champion 2005 Winter X Games & Gravity Games, Copper, Women’s Halfpipe, 1st Place FIS World Cup 1st Place, Bardonecchia, Italy, 1st Place 2003 Winter X Games, Women’s SuperPipe, 1st Place Special Awards and Accolades 2010: Sportswoman Hall of Fame for Snowboarding One of five athletes featured in 2010 Wii video game, “Triple Crown Championship Snowboarding” National Geographic’s 2008 Adventure of the Year Award for Spirit 2008 “Best Action Sports Female” ESPY Carmelita Jeter Fastest Woman in the World Twitter: @CarmelitaJeter 38K Followers Carmelita "The Jet" Jeter, the fastest woman in the world, just finished her fourth straight season as one of the top sprinters in the world, with three Olympic medals and an Olympic record in the 4x100m relay at the 2012 London Games. Born and raised in Southern California, Carmelita got her athletic start in basketball, but soon uncovered her love for speed and natural talent for sprinting. Upon graduating from high school, Carmelita signed on with the California State University, Dominquez Hills track team and became the University’s first U.S. Olympic trials qualifier. With a love for setting personal records and chasing after her goals, Carmelita has a competitive nature and never ceases to push herself. Career Highlights 2012, Jamaica Invitational, 100m, 1st Place 2012 London Games, Gold Medal (4x1), Silver Medal 2012 London Games, 200m, Bronze Medal 2012, Penn Relays, 4 x 100m Relay, 1st Place 2011, USA Outdoor Champion, 100m (10.74) 2011, USA Outdoor, 200m, 2nd Place 2011, World Outdoor Championship, 100m 3rd Place (10.90) 2011, World Outdoor, 200m, 2nd Place 2010, Diamond League Champion, 100m 2010, USA Indoor Champion, 60m 2010, World Indoor, 100m, 3rd Place 2009, Adidas Track Classic, 100m, 1st Place 2009, World Athletic Final, 100m, 1st Place 2008, World Athletics Final, 100m, 4th Place 2008, U.S. Olympic trials, 100m & 200m 2007, Mt. SAC Relays, 100m, 1st Place Special Awards and Accolades In January 2012, Carmelita was named the Los Angeles Sports Woman of the Year. Carmelita’s exceptional 2011 track season made her the recipient of the Jesse Owens Award – the highest accolade in the sport, given by USA Track & Field to the outstanding U.S female track and field athlete. Website: www.carmelitajeter.com Jessica Mendoza Fastpitch Softball Player @JessMendoza 32K followers Jessica Mendoza is a National Pro Fastpitch Softball player, a U.S. Olympic gold and silver medalist, former President of the Women’s Sports Foundation, and a mother and ESPN color analyst. As if that’s not enough, Mendoza is also an athletic ambassador for Team Darfur and a board member of the National Education Association Foundation. She also served as a host reporter for Yahoo! Sports during the 2010 Olympics. Currently a member of the USSSA Florida Pride, Mendoza was voted Women’s Sports Foundation Sportswoman of the Year in 2008. In 2007, Jessica was officially named to the U.S. Olympic Softball Team, which with her help, captured the silver medal at the 2008 Olympic Games. Mendoza actually made her first Olympic appearance as a member of the gold-medal-winning U.S. Women’s Softball Team in 2004. Earlier, in 2003 at the Pan American Games, she and her team also won gold. Mendoza is also a graduate of Stanford University and led their softball team with the most hits. She was one of three seniors named to the 2002 Division I All-Pacific Region squad, garnered first-team All-Pac-10 accolades for four years straight and led the Cardinals to their first Women’s College World Series appearance. She was named the Pac-10 Player of the Year, making her the first Stanford athlete to achieve this feat. Career Highlights 2010, KFC World Cup of Softball, Oklahoma City, OK, USA Softball Women’s National Team, Champion 2008, Olympic Silver Medalist, Beijing Olympic Games 2007, Gold medalist at Pan American Games 2006, Gold Medalist at ISF World Championships 2004, Olympic Gold Medalist, Athens Olympic Games 2003, Gold medalist at Pan American Games Special Awards and Accolades 2010, USA Softball Women’s National Team Member 2008, Named the Women’s Sports Foundation’s “Sportswoman of the Year” 2006, USA Softball Female Athlete of the Year 2006, Inducted into the International Latin Sports Hall of Fame 2006, 2005 Japan Cup Best Batter Award 2006, World Championships Offensive MVP 2000, Pac-10 Player of the Year Website: www.jmendoza.com Julie Foudy Soccer Player Twitter @JulieFoudy 29K Followers Julie Foudy is one of the most accomplished female soccer players in the world. She is perhaps best known as the Captain and 17-year veteran of the U.S. Women's National Team. Among her numerous accomplishments, Julie is a 2-time Olympic gold medalist (1996 and 2004) and a silver medalist (2000). A champion both on and off the field, she has been an outspoken advocate on behalf of gender equality in sports and was at the forefront of the recent Title IX policy debate. Her stellar career began with her debut at the age of 16 with the national team. She went on to play with the USA squad when they captured the 1991 inaugural FIFA Women's World Cup in China, where she played every minute of every game. She was also co-captain of the 1999 team that captured the FIFA Women's World Cup in the USA. Revolutionizing the world of professional sports for women, Julie is one of the founding players of the first-ever Women's Professional Soccer League (the WUSA) in which she played for the San Diego Spirit. She was also the only voting player representative on the WUSA Board of Governors. While at Stanford, Foudy was a four-time National Soccer Coaches Association of America All-American. Among her many accolades, she was named 1991 Soccer America Player of the Year, the 1989 Soccer American Freshman of the Year and a Hermann Trophy finalist in 1991 and 1992. She won Stanford's Outstanding Athlete Award for her freshman, sophomore and junior years and was named "Soccer Player of the Decade" by The Los Angeles Times. Special Awards & Accolades Accepted into Stanford Medical School in 1996 but decided not to pursue a career in medicine after deferring for two years. Awarded the FIFA Fair Play Award, becoming the first woman and first American honored. Scored 45 goals for the U.S. National Team in 271 appearances (1987-2004), serving as co-captain from 1991-2000 and as captain in her final four years. Won two World Cup titles (1991, 1999), two Olympic gold medals (1996, 2004) and an Olympic silver medal (2000) with the U.S. team. Founded the Julie Foudy Sports Leadership Academy in 2006, aimed at building leadership skills for teenage girls through sports and other activities. Inducted into the National Soccer Hall of Fame in 2007 as part of the first all-female class (along with Mia Hamm). Summer Sanders Swimmer/TV Host/Mom Twitter @SummerSanders_ 36K Followers Summer Sanders pursues excellence in all facets of her life, be it in the swimming pool, car pool, or in front of the camera. At the 1992 Olympic Games in Barcelona, Sanders emerged as the most decorated U.S. swimmer, winning four medals – two gold, a silver, and a bronze. Following retirement from swimming, Sanders pursued a career in television. From 1997 to 2005, Sanders appeared on a plethora of programs as correspondent, co-host, and host. Highlights include eight years co-hosting NBA Inside Stuff, becoming the first female game-show host on Nickelodeon by hosting Figure It Out, acting as an Olympic analyst and host for NBC during the 1996, 2000, 2002 and 2010 Olympic Games, being a Today Show special contributor from 2000-2004, and hosting Fox’s hit sports show The Sports List. Sanders also worked as a sideline reporter for the NBA, WNBA, and US Open. Sanders took a brief hiatus from TV to focus on life at home. She married Olympian and former U.S. Ski Team Alpine racer Erik Schlopy and has two children, Skye and Spider. She returned to TV in 2009, and has worked as a correspondent for Good Morning America, The Rachael Ray Show, and NBC’s Universal Sports Network. She currently hosts Yahoo! Sports award-winning web series Elite Athlete Workout and was their Olympic host and analyst at the 2012 Games. Most recently, Sanders signed on to be on-air talent for the new Pac-12 Network. In addition to broadcast work, Sanders is also a health and fitness advocate, producing articles, tips and workouts for various magazines, as well as the author of “Champions are Raised not Born.” In her two years at Stanford University, Sanders compiled six individual NCAA titles and four relay championships, earned back-to-back NCAA Swimmer of the Year awards, and propelled Stanford to the 1992 National Championship. Career Highlights: • 1992 Olympic Games: gold (200m butterfly), gold (4x100m medley relay – preliminary heat), silver (200m IM), bronze (400m IM), 6th (100m butterfly) • 1991 World Championships: gold (200m butterfly), silver (200m IM), bronze (400m IM) • 8 U.S. National Championships: 2-100y butterfly, 2-200y butterfly, 1-200y IM, 2-400y IM, 1-200m IM • 9 NCAA National Championships: 2-200y butterfly, 2-200y IM, 2-400y IM, 1-4x50y medley relay, 1-4x100y medley relay, 1-4x100y freestyle relay • 1991 Pan Pacific Championships: gold (200m IM, 400m IM, 200m butterfly). BACK OFFICE Drawing on an A-list creative and professional talent well-versed in the teen and sports markets, the Pretty Tough team has solid experience in content creation and marketing. Jane Schonberger – Partner, Pretty Tough Productions Jane is a product development consultant and content strategist with a background in traditional and digital media. She works primarily with sports, entertainment and lifestyle brands producing content for delivery on a variety of consumption platforms. As both an executive and a consultant she has worked with creators, publishers and brands to develop a diverse slate of multimedia projects designed to drive audience and user engagement as well as generate revenue. Jane has served stints as a production and/or creative executive for Warner Publishing, Walt Disney Co., Mommy & Me, Inc. and Fox among others. She’s written several non-fiction books including “Fun with Mommy & Me”, “Australia’s Best Bed & Breakfast” and “Shakespeare’s Guide to Fishing” as well as adaptations and novelizations of Disney films “The Lion King”, “Aladdin” and “Mulan.” Jane was also the Executive Producer for a number of film and direct-to-video projects including the English language versions of Miyazaki’s “Kiki’s Delivery Service” and “Castle in the Sky.” Jane is currently the Managing Partner of Pretty Tough, a media and lifestyle company whose products include a series of YA novels published by Penguin USA and an original online video series produced by Vuguru/Rogers Media and distributed on Hulu. She is also the CoFounder of WomenTalkSports.com. the premier aggregator of sports blogs and journalism by and about women as well as the Sports Editor for BlogHer – an online platform with 50 million unique monthly visitors. Stanton & Co. Amy Stanton founded her full-service marketing and PR agency with the belief that there remains untapped potential in the marketing world, particularly in terms of the marketing and promotion of female athletes, lifestyle experts, women’s brands, and brands in the organics and naturals space. Since 2006, S&Co has built a roster of exceptional athletes in various sports as well as various top experts in the health and wellness space. In addition to representation, S&Co consults for various companies and brands in the healthy, active lifestyle space, working to build platforms, content and programs that create real impact and results. Among the many brands and companies Stanton & Co. works with are ESPN, Oakley, Muscle Milk, Red Bull, NBC, Nike, Covergirl, Under Armour and others. Writer(s): Nicole Leigh Shepherd is the pseudonym used for the Pretty Tough series. We work with a stable of writers from the film, tv and publishing worlds. COMPARABLE BOOK/TV SERIES: Current and upcoming series include: The Kicks - Alex Morgan (S&S). Gold medalist and member of the U.S. Olympic soccer team, Alex Morgan has signed with Simon & Schuster Children’s Publishing for “The Kicks,” a multi-book hardcover series for middle schoolers. The first novel, “Saving the Team,” will come out summer 2013. Go-for-Gold Gymnasts Series - Dominique Moceanu (Hyperion) Olympic gold medalist Dominique Moceanu and Alicia Thompson present The Go-for-Gold Gymnasts, a fliptastic series full of heart, humor, and spirit! Follow four girls as they navigate the world of competitive gymnastics, try to balance their passion with normal lives, and learn to believe in the power of friendship. Matt Christopher - Matt Christopher is the best-selling author of more than one hundred action-packed sports novels for young readers. His first book, The Lucky Baseball Bat, was a huge success and he went on to write other baseball stories as well as titles based on snowboarding, dirt bike racing, volleyball, golf and many other sports. When he died in 1997, Christopher had sold over 10 million books. Jake Maddox -The best-selling sports novel by Jake Maddox are easy-to-read stories with an emphasis on speed, skill, and fair play. The boys and girls in these books face obstacles on the gridiron, the court, the ice, or the half-pipe, and meet mental and social challenges as well. Make It or Break It (ABC Family) Bunheads (ABC Family) Bend It Like Beckham Blue Crush Only those who will risk going too far can possibly find out how far one can go. ~T.S. Eliot READ SAMPLE CHAPTERS