Quick summary

Quick summary
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Quick summary created on the 21st of August, which
should be handled as preleminary information.
The details of the event
Sponsors, supporters, partners
The 3rd Formula Student Hungary 2012 was organized, by the xmeditor trade communication company on
the assignment of the rights holder Engineers for Hungarian Automotive Higher Education Association. The
sponsors of FSH significantly contributed to the success of the event, including the old and new partners of
xmeditor, altogether 20 of them.
Contractors
Other than the 36 members of xmeditor trade communication company, 760 employee from 32 contractors, and 96
volunteers helped the 4 day event of the 3rd FSH in 2012.
Teams
12 countries` (Austria, Germany, Finland, Czech Republic, France, Italy, United Kingdom, India, Poland, Estonia, and
Hungary) 41 teams with almost 900 participants registered to this year’s third FSH, from these, 38 teams were able to
compete with their cars at the race.
Most of the teams came from Germany this year: 17.
Hungary was represented by 3 teams (Budapest University of Technology and Economics 1-1, Kecskemét College), the
registered team of University of Szeged could not finish their car in time.
Results
The detailed results list can be found on the homepage of the race.
http://fshungary.hu/final-results-2012
Engineering Design Report: High-Octane Motorsport (Germany)
Cost and Sustainability Report: TUW Racing (Austria)
Business Plan Presentation: FS Team Tallinn (Estonia)
Acceleration: BME Formula Racing Team (Hugary)
Autocross: BME Formula Racing Team (Hungary)
Skid Pad: SquadraCorse (Italy)
Fuel efficiency: Racetech Racing Team TU Bergakademie Freiberg (Germany)
Endurance: CTU CarTech Combustion (Czech Republic)
Summarized ranking list
Static Overall: FS Team Tallinn (Estonia)
Dynamic Overall CTU CarTech Combustion (Czech Republic)
Formula Student Hungary 2012 Champion: FS Team Tallinn (Estonia)
Formula Student Hungary 2012 second place: KA-RacIng Electric (Germany)
Formula Student Hungary 2012 third place: CTU CarTech Combustion (Czech Republic)
Visitors
To the great meeting of the automotive industry and higher education more than 2800 participants from 17 countries,
which significantly exceeded the expectations. Besides the participating teams’ countries, visitors arrived from
Canada, India, Pakistan, Greece, Slovakia, and Croatia.
From the participants 1980 were preregistered university students (738 Hungarian)
477 preregistered visitors entered the event site with a purchased ticket, about 100 of them with a 4 day entry card.
The 350 invited professionals working in the Hungarian, Slovakian, Romanian, and German automotive industry
(engineers, professors, financial and tax advisers) visited the event.
The rest are those who took part on the 4 day as contributors (judges, organizers of professional and visitor programs,
stand crews)
The number of one time, unregistered paying visitors during the 4 day was 1221, this way altogether on the race day
of the 19th and the 20th we had 4028 visitors, the average number of daily visitors was more than 1000.
Publicity
Press appearances until 20th of August 2012 (preliminary link collection)
It shows only the preliminary and mainly the pre-event press activities. It does not include the TV2 and
MTVA group, HírTV, and Magyar Radio, Kossuth Radio’s reports, and other national media coverages.
(Pdf file attached)
Press accreditation
72 journalists accredited themselves to the event; additionally 14 more journalist teams arrived to Gönyű and registered
on the event site (~+30 press correspondents).
Appearing and corresponding medium MTVA (including: MTI, MTV1, DunaTV, Kossuth Radio, Magyar Radio 6 (Local
radio of Győr); Oxygen Media (TV, radio, net); GyőrPlusz (weekly periodical and net), Népszabadság (daily paper
and news portal), Kisalföld (daily paper and news portal) Motorsport Channel, F1 Magazin, vezess.hu portal, Auto2;
Smith&Marton Sajtó-és Fotóügynökség; Hírcity Videoportal; Kultúrkalandor Magazine, Revita TV; Kék Duna Radio;
Magyar Hírlap; Képes Autósport (MNASZ); Autopro.hu Portal; Telesport Boxutca Magazin; FSTotal.
The main topic of the TV2’s Autoguru program, except the car test, will be FSH.
Online live streaming (live stream)
By the media server’s log, there were 3500 viewers on Sunday (19th of August), with the average view time of 9,4
minutes (in the TV statistics viewers are only counted if they watched the channel for 5 minutes, users spending less
time on the site are not counted). Monday (20th of August) 5370 viewers with the average of 13,1 minutes watched the
live stream. The views of the award ceremony are not included; we did not register the viewer data on that online
stream. The full detailed and audited data will be sent on request.
(By the experiences and the feedbacks, the life stream was watched by those, who -primarily in Europe where they
already know about FSH- are directly connected to the FS movement: team members, alumni members, representatives
of sponsors. We have pre-generated users through direct mails, webpage, and on the own YouTube channel of FSH
(846 views) and on the Facebook site of the race (1423 permanent likers).
Currently there are 186 teams in Europe, with the average membership of 60. This is 1160 person. In comparison to this
the life stream was watched by 3500 (31,36%), on Monday 5370 (48,12%), meaning that almost half of the members of
FSH movement watched it.)
FSH You Tube channel
We created and published summary videos everyday. Until the creation of this quick report 2005 viewers clicked on
the daily summary videos on YouTube (FSH TV)
The links:
http://www.youtube.com/watch?v=PffFFQCyAhI&list=UUOO4F8YIjI5h8e140FMq-Jw&index=5&feature=plcp
http://www.youtube.com/watch?v=GDvpnMM9YfA&list=UUOO4F8YIjI5h8e140FMq-Jw&index=4&feature=plcp
http://www.youtube.com/watch?v=MqhmYljr1TU&list=UUOO4F8YIjI5h8e140FMq-Jw&index=3&feature=plcp
http://www.youtube.com/watch?v=BRbvTuCCZL4&list=UUOO4F8YIjI5h8e140FMq-Jw&index=1&feature=plcp
Vimeo video-sharing site
We also tried the Vimeo video sharer, obviously the videos uploaded here did not get as much views, as the ones
uploaded to the older, and because of this more popular channel. The early promotion campaign, and the daily
videos were watched all together by 750 people on this site.
FSH webpage statistics
The fully detailed and audited data will be sent on request.
FSH Facebook activities
The number of clicks through which the users got in touch with any information regarding the official Facebook page
of FSH (Daily Total Impressions), increased from the previous daily 11-12000 , to 162 633 on the 20th (10 769 – 26 152 – 110
053 – 162 633).
The number of the Daily Page Engaged Users (it includes every click and created news) grew with 10-20
The number of those who reached any page related content (Daily Total Reach), was 34 501 person during the race.
FSH 2012 Reached target groups
Participating journalist
7%
Live stream viewer
on the internet
17%
FSH Facebook activity
65%
FSH YouTube channel
views11%
FSH 2012 Reached target groups
FSH Facebook activity
34501
FSH YouTube channel
views
5908
Live stream viewer
on the internet
8870
Participating journalist
4028
0
5000
10000
15000
20000
Person
25000
30000
35000
40000
Viewer/Visitor portfolios
By the processed data the size of the reached target group was altogether: 53 307 Person
(This number does not include the FSH homepage, the articles appearing in the public press.
The final summary will be published with these data included.)
By the will of the organizers, the goal was to reach professionals, and students studying in the relating fields of
the automotive industry. We are still not planning on reaching the wider, non-professional public, however with
the expansion of the online appearances, we also started our career orientation, which will be expanded both
geographically, and vertically, by age group.
The biggest number of visitors (64%) was reached, with the currently most effective online community site. The number
of the page’s committed users increased during the race from the previous daily 100-200 to 2877, the activity of the
committed users is shown by the fact that they transferred information 34 501 times, in input and output sites of our
Facebook community page.
Our newly introduced online live stream came to second place (17%) during the two dynamic days of the event, 19th20th of August. This method of communication focuses on the 2 dynamic days of the race. The FSH YouTube channel
was visited during the race by 11% of our viewers, it serves to keep up the activity and interest throughout the year.
The smallest (8%) but undoubtedly the most important visitor segment, was the one that personally visited the race,
from whom bigger, and bigger part are students from the automotive higher education. This year we were also able
to bring university students from the neighboring countries to FSH.
It is of course impossible to measure the overlapping between these groups. If we look at the biggest overlap rate,
which is probably higher than the real one, we still reached 9-10 thousand such person with the activities and news of
the race, who can be described as primary targets of the Hungarian automotive companies’ HR activity. This way the
partners of FSH, who financially invested to the event, divide their HR and marketing costs with this 9-10 thousand for
each reached person. How many can they bound to themselves with the help of the neutral communication platform
of the Formula Student Hungary programs, that also depends on the companies’ and universities’ capabilities of
incorporating the Formula Student program into their HR and PR activities, and long term strategy.
Győr 23rd of August 2012.
(The fully detailed data will be sent on request.)
GYŐR-GÖNYŰ HARBOR17TH – 20TH AUGUST 2012
Media monitoring:
Link collection
1. http://frissdiplomas.hu/index.php?s=1&f=3&hir=547
2. http://frissdiplomas.hu/index.php?s=1&f=3&hir=518
3. http://www.frissdiplomas.hu/allashirdetesek/XMeditor/Formula_Student_szurkolot_keresunk_muszakigazdasagijogi_erdeklodessel/2280
4. http://gyorplusz.hu/cikk/kreativabbak_a_formula_student_verseny_egyetemistai.html
5. http://o2gyor.hu/index.php?option=com_k2&id=12595:formula-student-a-gyr-goenyi-kikoetben&view=item&Itemid=131
6. http://www.mcsatorna.hu/hirek/2012_07_18_iden-ismet-formula-student-hungary
7. http://www.tozsdeforum.hu/szines/formula_student_hungary
8. http://www.mcsatorna.hu/hirek/2012_08_9_formula-student-harmadszor
9. http://www.mnasz.hu/letoltes/MNASZ_formula_student.pdf
10.http://www.programturizmus.hu/tdestination-formula-student-hungary.html
11.www.kefomotorsport.hu/formula-student-hungary-2012
12.http://motorsport.unibo.it/en/2012/06/season-2012-formula-student-hungary-and-formula-sae-italy/
13.http://audi.hu/hu/karrier/allasborzek_szakmai_napok/reszletek/41_formula_student_hungary_2012/
14.https://www.facebook.com/events/405901112782257/
15.https://www.facebook.com/pages/Formula-Student-Hungary/116752091693382?sk=app_2373072738
16.http://vimeo.com/user12848141
17.http://www.frissdiplomas.hu/allaskeresok/kviz
18.http://frissdiplomas.hu/index.php?s=1&f=3&hir=547
19.http://www.frissdiplomas.hu/download/FSH_kviz_nyeremenyjatek_reszveteli_szabalyzat.pdf
20.http://www.kulker-online.eu/component/option,com_joomlaboard/func,view/id,62796/catid,7/limit,10/limitstart,0/
21.http://www.frissdiplomas.hu/index.php?s=1&f=3&hir=511&szo=&honap=&lap=4
22.http://karrier.gak.hu/ajanlatok/120723/formula-student-hungary-belepok-leggyorsabb-kviz-kitoltoknek
23.http://www.gdf.hu/szervezet/diaktanacsado-es-palyakoveto-kozpont/dpk-hirei/formula-student-hungary
24.http://www.frissdiplomas.hu/allashirdetesek/XMeditor/Formula_Student_szurkolot_keresunk_muszaki__gazdasagi__jogi_erdeklodessel/2280
25.http://www.muszaki-magazin.hu/cikk/formula_student_hungary
26.http://formula.hu/search/71759/otvenket-masodperc-alatt-telt-be-iden-a-nevezesi-lista
27.http://hirek.ma/hirek/formula-student-hungary-2012-evi-verseny-gyorben
28.http://www.programturizmus.hu/tdestination-formula-student-hungary.html
29.www.programturizmus.hu/tdestination-formula-student-hungary.html
30.http://gtk.uni-miskolc.hu/karrier/hirek?news_id=206
31.https://www.facebook.com/szeformulastudent?sk=wall&filter=1
32.http://o2gyor.hu/index.php?option=com_k2&id=12595:formula-student-a-gyr-goenyi-kikoetben&view=item&Itemid=131
33.http://www.youtube.com/watch?v=Me5DPQ8yCO0&list=PL9081893EC3760879&index=8&feature=plpp_video
34.http://www.autopro.hu/magyar-hirek/Autoversenyek-forgatagaban-interju-Gogh-Renataval/4260/
35.http://audi.hu/hu/hirek/reszletek/294_az_audi_hungaria_ismet_fotamogatoja_a_formula_student_hungary_ve/
36.http://gyorplusz.hu/cikk/az_audi_hungaria_ismet_fotamogatoja_a_formula_student_hungary_versenynek.html
37.http://www.formula.hu/hirek/153/400/71938/ismet-az-audi-a-fotamogatoja-a-formula-student-versenynek
38.http://www.mcsatorna.hu/hirek/2012_08_14_ismet-formula-student-verseny-a-gonyui-betonon
39.http://www.formula.hu/hirek/153/440/71929/egyetemistak-formulaja
40.http://mno.hu/tudomany/egyetemistak-versenyautoi-kavarnak-port-1098180
41.https://www.facebook.com/frtfse
42.http://www.autosvilag.com/index.php/Formula-Student-Hungary-Amator-Forma-1.html
43.http://www.autoipari-klaszter.hu/2012/07/11/augusztusban-ismet-formula-student-hungary/
44.http://www.autopro.hu/magyar-hirek/Formula-Student-pentek-reggel-palyanyitas/4273/
45.http://www.autopro.hu/news-in-english/
46.http://www.autopro.hu/news-in-english/In-the-whirl-of-motorsports-interview-with-Renata-Gogh-FSH-organiser/4263/
47.http://nol.hu/auto/magyar_kikotoben_szallnak_ringbe_az_egyetemistak
48.http://www.kisalfold.hu/gyori_hirek/formula_student_hungary_a_foszponzor_az_audi_/2293288/
49.www.observer.hu/news/7725
50.http://infogyor.hu/hir_olvas/permalink:3-formula-student-hungary-ahol-az-ipar-es-a-felsooktatas-talalkozik-2012-08-15-222416/
51.http://fmh.hu/loero/20120817_formula_student_hungary
52.http://richpoi.com/cikkek/auto-motor/magyar-mernoki-siker-schumacher-versenymernoke-is-igy-kezdte.html
53.http://nol.hu/lap/kerekvilag/20120704-diaktempo__3_5_masodperc_alatt_szazon
(Endnotes)