MP3 Introduction

Portable Entertainment Solutions
Herbert Lee
Product Marketing_Taiwan
Email: [email protected]
Agenda
• Market Overview
• Successful Story
• Solution Roadmap
• Add-Ons for Portable Jukebox (LifeVibes)
Semiconductors
2
Market Overview
Portable Digital Music Player Shipment FCX (Kpcs)
2002 2003
Solid State (flash-based) 2,090 3,050
755 1,800
HDD
3,310 6,985
CD/ MP3
650
715
Net MD
6,805 12,550
Total Market
Growth %
84.4%
2004
3,680
3,550
10,609
810
18,649
48.6%
2005
4,110
5,985
14,450
875
25,420
36.3%
2006
4,850
8,360
18,150
960
32,320
27.1%
2007 CAGR
5,200 20.0%
10,233 68.4%
19,575 42.7%
1,200 13.0%
36,208 39.7%
12.0%
Source: In-Stat/MDR, 3/03
Compound Annual
Growth Rate (CAGR)
Semiconductors
3
Market Overview_
Solid State&HDD
Solid State/ HDD Portable Players Regional Shipments
North America
Europe
Japan
Asia-Pacific
Latin America
ROW
2002 2003 2004
2005 2006
2007
90% 84% 80% 76% 70% 68%
5%
7%
8%
9% 10% 11%
2%
3%
4%
6%
9%
9%
2%
4%
5%
6%
7%
8%
1%
2%
2%
2%
3%
3%
0%
0%
1%
1%
1%
1%
Source: In-Stat/MDR, 3/03
3.1Mse
ts
Semiconductors
4
Successful Stories_ Flash based
• SAA7750
(MP3)
MPIO
FL100
Haier 海?
1000M
SAA7750+TEA5767
(MP3+FM Radio)
• PNX0101
(MP3)
Semiconductors
iRiver
iFP-380T
iRiver
iFP-900
iRiver
iFP-1100
Creative
Rhomba
Panasonic
iRiver
iFP-1000
5
Successful Stories_ HDD based
Semiconductors
6
iRiver iFP590T
With
Concert
Sound
effect
Semiconductors
7
MPIO FY200
With Concert Sound
Pure Studio effect
Semiconductors
8
IC Roadmap (1): SAA775x Family
Restricted Delivery
SAA7750EL/N102
SAA7752
LFBGA208
SAA7752
LQFP176
2002
Semiconductors
2003
2004
2005
9
SSA1 Functions and Applications
Main functions
• Audio decoding (MP3, AAC, WMA, ...)
• Voice recording
• SDMI
Applications
• Flash Card application
• (MP3) CD application
• Internet Radio application (with Ethernet MAC)
• Simple Jukebox application
Semiconductors
10
The System
SAA7750 Solution for Internet Audio
Flash Memory
384 kB
Solid State Audio
decoder
Audio Codec
(UDA1380TT)
Semiconductors
11
SSA1 Hardware Architecture
AHB
arbiter
TCB
SMC
ROM
AHB
wrapper
TIC
SRAM
AHB
wrapper
SDRAM
controller
AHB
decoder
EBI
SMC
Par. Port
interface
ETU
EPICS7a
DSP
AHB
ARM720T wrapper
IIS
input
AHB to APB
bridge
interrupt
controller
3MBit
Flash
Memory
EBI
IIS/SPDIF
output
TCB
CD Block
decoder
timers
L3/IIC
interface
MMC/SD
watchdog
PGA
GPIO
10-bit
ADC
Master IIC
interface
RTC
IIS
output
Stereo
ADC
LCD
interface
IIS
input
Stereo
DAC
clock
shop
Headphone
driver
ATX
UART
Semiconductors
USB1.1
PMU
PLLs
clock
shop
POR
Slave IIC
interface
OSCs
12
SSA1 General Features
• High level of integration ⇒ low BOM list
• Fully programmable architecture
– embedded RISC and DSP core
– support of multiple audio decompression standards
– complete firmware library available for application
building
– ready to use solution for fast time to market
• Embedded program flash
– field updates of software
• Designed for low power
– Optimized die for each function
– Advanced power management
Semiconductors
13
SSA1 Hardware Features
•
•
•
•
•
•
•
•
•
•
USB and parallel port interface (for downloading)
Flash card support for MMC, SD and SmartMedia
Integrated CD block decoder
IIC master and slave interface
External SDRAM interface
Several LCD families support
General-purpose I/O pins
Integrated stereo DAC (line in) and ADC (line out)
Integrated headphone amplifier
Real Time Clock
Semiconductors
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SSA1 Software Features
• Audio decoding
– Supports MP3 (MPEG 1/2 layer 3 and extensions)
– Supports low complexity AAC (stereo)
– Supports WMA (option)
• Voice recording: ADPCM codec (voice) support
• SDMI compliance
• Advanced audio features
– Ultrabass
– Incredible headphone
– Infrapitch
– Equaliser
• Light weight Real Time OS to facilitate building of
application
Semiconductors
15
SAA7750 based embedded flash player with radio
Nand flash
DC/DC
conversion
FM radio
TEA5768
optional
USB1.1
SAA7750
analog
input
headphone
output
keys
Semiconductors
LCD
16
SAA7752 based MP3 CD player
DC/DC
conversion
SDRAM
for ESP/power mgt.
Phonic
SAA7752
mechanism
motor
driver
headphone
output
keys
Semiconductors
analog
input
LCD
17
SAA7750 based hard disk player with USB2.0
Hard Disk
USB2.0
USB2.0
device
ISPxxxx
DC/DC
conversion
“obelix”
SAA7750
analog
input
headphone
output
keys
Semiconductors
SDRAM
CPLD
LCD
18
Device Summary
• focus on footprint and power (10x10mm)
• major function: audio playback (USB2.0)
• prepared for wireless (BT)
Symphony
Low Power
playback
• increased headroom to add functionality
• supports fast interconnectivity standards
• power efficient architecture
Melody
Performance
Melody
Performance
Semiconductors
Video
companion
• increase video performance
• add camera interface
• lower software complexity
Harmony
audio/video
• one chip solution for audio/video
entertainment
• scaleable solution for future
generations
19
IC Roadmap
Compressed audio support
Image support
Dedicated HDD interface
Melody PNX0106
Melody PNX0105
Compressed audio support
One chip solution for flash
Upgradeable, DRM
Symphony PNX0102
Symphony PNX0101
Low cost fixed functionality ICs
for audio
LC Symphony
DSP for Audio processing
No storage support
No interconnectivity support
2002
Semiconductors
MiniDSP
2003
2004
2005
20
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Future plans (1)
Compressed audio support
Interconnectivity
Dedicated HDD interface
Melody PNX0106
Interconnectivity additions
Melody PNX0105
Interconnectivity additions
Compressed audio support
One chip solution for flash
Upgradeable, DRM
Symphony PNX0102 (USB2.0)
Pow
er,
cos
t, fo
otpr
int
Symphony PNX0101 (USB1.1)
Low cost fixed functionality ICs
for audio
LC Symphony
LC Symphony
Pow
er,
cos
t, fo
otpr
int
DSP for Audio processing
No storage support
No interconnectivity support
2002
Semiconductors
MiniDSP
2003
2004
2005
21
LifeVibes™
Add-Ons for Portable Jukebox
‘Pure Studio’compression restorer
Enriches music in audio devices
Create superior sound
out of all compressed
sound sources
– Repairs unwanted
artefacts
• stereo image, punch
and brilliance
Semiconductors
– Allows more songs at
given quality of same
size of digital storage
medium
23
‘Pure Studio’compression restorer
MP3 @ 64kbps
MP3 @ 64kbps
+ pure studio
Semiconductors
24
‘Speed Dump’fast encoder
Enriches music in portable/mobile devices
Fastest MP3 encoder
in the world
Outcome of blind listening test (EBU MUSHRA scale)
100
tranparent CD quality
80
good
60
fair
40
poor
20
bad
Semiconductors
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– Lowest Power
– High quality
– Unique psycho-acoustic
model
25
‘Concert Sound’ambience creator
Enriches music in portable/mobile devices
Natural and relaxing
listening experience
– Reduces listening fatigue
– Low cost implementation
• MIPS & memory footprint.
Semiconductors
26
Successful Stories
• Concert Sound:
• Concert Sound +
Pure Studio:
iRiver
iFP-599T
MPIO
FY200
Enox
• Speed Dump:
Semiconductors
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