to view the Pharmafocus Supplement

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to view the Pharmafocus Supplement
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Winners’ Supplement
produced by Pharmafocus
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THE IPA BEST OF HEALTH AWARDS 2007
Welcome to IPA Best of
Health Awards 2007
brochure
On the 24th May, tasked with awarding marks to more than
250 individual pieces of work in 29 categories, it took all of us
on the judging panel nine hours of deliberation, number
crunching and (moderately heated) debate before we were finished! So thank you to my fellow judges for giving up their
time and going about their duties so diligently, and thank you
to the IPA for having the organisational know-how to make the
day work so well.
Last year, there were no Golds at all; this year, the judges felt
only three entries met that exceptionally high standard. You
will forgive those winning agencies if their grins of satisfaction
happen to be especially wide.
For me, what makes the Best of Health Awards so coveted is
that they are about absolute standards rather than competition. We don’t hand out prizes on the basis of who’s first, second and third in any category, so work can’t win just by virtue
of being the best of a bad bunch. Instead, we have looked at
each entry on its own merits to decide whether it is strong
enough to deserve recognition as among the best creative
work ever done in healthcare.
Another difference this year is the addition of two new categories to recognise work at a global level. The best entries
proved that campaigns aimed at a global audience do not
have to be based on lowest common denominator thinking,
and a little creative agility can work wonders when adapting
core campaigns for local audiences.
There are more Silver and Bronze winners this year than last.
This, I believe, reflects both the quality of work entered as well
as our success in attracting more entries than ever.
There are now two ‘Best of Show’ awards, one for ‘Healthcare
Professional’ entries and one for ‘Consumer’ work. Quite simply, we wanted the chance to celebrate and reward the best of
the best from both sides of our business.
Anyone collecting a Best of Health Bronze, Silver or Gold can
be justifiably proud of the achievement, as should anyone
called up to receive one of the special awards for copywriting,
art direction, illustration or photography.
Congratulations to all the winners of this year’s awards for
both their talent and efforts in raising the standards of healthcare advertising.
These awards have a reputation for being hard to get. And
they are.
In particular, the Best of Health Gold Award has a reputation
as one of the most elusive prizes in healthcare marketing.
Dean Woolley
Convenor of Judges, Creative Director of Woolley Pau
3
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CONTENTS
BEST OF SHOW - Healthcare
5
BEST OF SHOW - Consumer
6
BEST USE OF ILLUSTRATION/PHOTOGRAPHY
7
BEST COPY WRITING/BEST ART DIRECTION
7
HEALTHCARE PROFESSIONAL
INDIVIDUAL PRESS HEALTHCARE PROFESSIONAL
8
PRESS CAMPAIGN HEALTHCARE PROFESSIONAL
14
DIRECT MARKETING HEALTHCARE PROFESSIONAL
20
MIXED MEDIA HEALTHCARE PROFESSIONAL
24
NEW MEDIA/POSTER CAMPAIGN HEALTHCARE PROFESSIONAL
25
INDIVIDUAL TV/VIDEO OR PROMOTIONAL FILM
25
CONSUMER
POSTER INDIVIDUAL & CAMPAIGNS CONSUMER
26
SINGLE PRESS CONSUMER/DIRECT MARKETING
29
PRESS CAMPAIGN CONSUMER
30
ADVERTISING WITH A CLEAR HEALTHCARE MESSAGE CONSUMER
32
INDIVIDUAL TV/VIDEO OR PROMOTIONAL FILM
34
MIXED MEDIA CAMPAIGN CONSUMER
34
NEW MEDIA CONSUMER
36
SELF PROMOTION CONSUMER
37
Winners’ Supplement produced by
PERSONNEL
Editor Andrew McConaghie
[email protected]
Circulation Manager
Martin Maynard
[email protected]
Deputy Editor Dominic Tyer
Sub Editor Halima Fradley
Group Sales Manager
Brendan Haughey
[email protected]
Advertising Executive
Wayne Elliot [email protected]
Production Executive
Chris Bowers
[email protected]
Pharmafocus Editorial
Tel: 01243
Pharmafocus Sales
Tel: 01243 772 050
4
Pharmafocus
The Atrium, Southern Gate Chichester, West Sussex, PO19 8SQ
ISSN: 1465-5403
Pharmafocus is sent free of charge to selected permanent employees
of companies that manufacture ethical and OTC pharmaceuticals, and
biotechnology companies. Employees are specifiers from middle and
senior management with responsibiltiy for making buying decisions.
Selection is at the discretion of the Publisher. Copies are also available
on a subscription basis at an annual fee of £110 (UK), £140 (Europe)
and £180 (RoW). All subscriptions payable to Wiley Pharmafile Ltd.
Back copies can be purchased for £15.00 each. Pharmafocus is published by Wiley Pharmafile Ltd and printed by Garnett Dickinson Print.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form without permission, unless for the purposes of reference and comment. ©2005 Wiley Pharmafile Ltd.
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THE IPA BEST OF HEALTH AWARDS 2007
LETHAL OBSESSION
Weight loss is a vital part of cardiovascular risk management and weight loss
with Xenical can have a significant impact upon key risk factors.1-4 When you
help change their weight, you help change their life.
orlistat
Block fat and help change their future
Information about adverse event reporting can be found at
www.yellowcard.gov.uk.
Adverse events should be reported to Roche Products Limited.
Please contact UK Drug Safety Centre on: 01707 367554
PRESCRIBING INFORMATION. XENICAL (orlistat).
Roche Indications: XENICAL is indicated in conjunction with a
mildly hypocaloric diet for the treatment of obese patients
with a BMI *30 kg/m2, or BMI *28 kg/m2 with associated risk factors.Treatment
should be discontinued after 12 weeks if patients have been unable to lose
*5% of their body weight. Dosage and administration: One capsule
immediately before, during or up to one hour after meals (only 30% of calorie
intake from fat). Contra-indications: Chronic malabsorption syndrome,
cholestasis, breast-feeding, known hypersensitivity to any component of the
product.Precautions: Monitor anti-diabetic drug treatment.Co-administration
of orlistat with ciclosporin is not recommended. Treatment may potentially
impair the absorption of fat-soluble vitamins (A, D, E, and K), patients should be
advised to have a diet rich in fruit and vegetables.The possibility of experiencing
gastrointestinal events may increase when orlistat is taken with a diet high in
fat. Caution should be exercised when prescribing to pregnant women. Studies
have shown no interaction between orlistat and oral contraceptives, however
an additional contraceptive method is recommended to prevent possible failure
of oral contraception that could occur in case of severe diarrhoea. Rare cases of
rectal bleeding, generally of mild intensity have been reported and prescribers
should investigate further if symptoms are severe or persistent. Drug
Interactions: A decrease in ciclosporin levels has been observed in an
interaction study. Co-administration with acarbose should be avoided. INR
values should be monitored if patient is on warfarin or other anticoagulants.
Reinforcement of clinical and ECG monitoring is warranted if patient is on
amiodarone. Side-effects: Please consult the Summary of Product
Characteristics for full details of adverse events. Common: Influenza, anxiety,
headache, respiratory infection, urinary tract infection, menstrual irregularity,
fatigue and gastrointestinal such as oily spotting, abdominal pain, increased
defecation and flatulence.Treatment adverse events in type 2 diabetics included
hypoglycaemia and abdominal distension. The incidence of adverse events
decreased with prolonged use of orlistat. Serious: Very rare cases of increases
in liver transaminases and alkaline phosphatase and also cases of hepatitis.
Very rare cases of bullous eruptions, diverticulitis and cholelithiasis. Rare
hypersensitivity reactions of angioedema, bronchospasm and anaphylaxis.
Legal Category: POM. Presentation and Basic NHS Cost: Xenical 120mg
(84 capsules) £39.51. Marketing Authorisation Number: EU/1/98/071/003
(84 capsule blister pack). Marketing Authorisation Holder: Roche
Registration Limited, 6 Falcon Way, Shire Park, Welwyn Garden City, AL7 1TW,
UK. Further information is available on request. Xenical is a registered trade
mark. Date of preparation: June 2006.
References: 1. Hollander PA et al. Diabetes Care 1998; 21: 12881294. 2. Hanefeld M and Sachse G. Diabetes Obes Metab 2002; 4:
415-423. 3. Sharma AM and Golay A. J Hypertens 2002; 20: 18731878. 4. Broom I et al. Br J Cardiol 2002; 9: 460-468.
J9791711h February 2007.
BEST OF SHOW - HEALTHCARE
Title: Cheese Agency: Paling Walters Product: Xenical
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THE IPA BEST OF HEALTH AWARDS 2007
BEST OF SHOW - CONSUMER
Title: How to Pick Up People at Parties and Other Tips for
Marketing Executives
Agency: Woolley Pau
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THE IPA BEST OF HEALTH AWARDS 2007
BEST USE OF
ILLUSTRATION & BEST
ART DIRECTION
BEST COPYWRITING
Once a day
is good, because
they’re, like,
so busy.
Duac Once Daily Gel
can also be worn
under make-up
because it would be,
like, such a hassle
if you couldn’t.
Duac® Once Daily Gel. Prescribing Information.
Presentation: Topical gel containing clindamycin
1% w/w and benzoyl peroxide 5% w/w. Also
contains: carbomer, dimeticone, disodium lauryl
sulphosuccinate, edetate disodium, glycerol, colloidal hydrated silica, poloxamer
182, purified water, sodium hydroxide. Uses: Mild to moderate acne vulgaris.
Dosage and administration: Adults: Apply once daily in the evening, to affected
areas after the skin has been thoroughly washed, rinsed with warm water and
gently patted dry. Children: Safety and efficacy has not been established in
children under 12 years of age. Contra-indications: Hypersensitivity to clindamycin,
benzoyl peroxide or any of the excipients. Should not be used in patients with a
history of regional enteritis, ulcerative colitis, or antibiotic-associated colitis.
Precautions and warnings: Avoid contact with the mouth, eyes and mucous
membranes and with abraded or eczematous skin. Apply with caution to
sensitive areas of skin. The product may bleach hair or coloured fabrics. Patients
should be advised that, in some cases, 4–6 weeks of treatment may be required
before the full therapeutic effect is observed. Interactions: Concomitant topical
antibiotics, medicated or abrasive soaps and cleansers, soaps and cosmetics
that have a strong drying effect, and products with high concentrations of
alcohol and/or astringents, should be used with caution as a cumulative irritant
effect may occur. Pregnancy and lactation: The safety of Duac® Once Daily
Gel in human pregnancy has not been established, therefore caution should
be exercised when prescribing to pregnant women or women of childbearing
age who are not practising adequate contraception. Treatment of nursing
mothers with Duac® Once Daily Gel should be restricted to essential cases.
Side effects: Duac® Once Daily Gel may rarely cause pruritus, paraesthesia,
erythema and skin dryness at the site of application. Local skin reactions are
infrequent, modest and usually resolve with continued use. For further information
on side effects, please refer to the Summary of Product Characteristics.
Overdosage: No case of overdose has been reported. Further information:
Additional details are described in the Summary of Product Characteristics. Legal
category: POM. Shelf life and storage: 18 months, store at 2°C–8°C. Do not
freeze. In-Use shelf life: 2 months, the patient may store the product at
temperatures up to 25°C. Package quantities: 25g and 50g tube, packed into a
carton. Basic NHS price: 25g: £9.95; 50g: £19.90. Product Licence number:
PL 0174/0217. Marketing Authorisation Holder: Stiefel Laboratories (UK) Ltd.
Holtspur Lane, Wooburn Green, High Wycombe, Bucks. HP10 0AU, UK. Full
Prescribing Information is available from: Stiefel Laboratories (UK) Ltd.
Holtspur Lane, Wooburn Green, High Wycombe, Bucks. HP10 0AU, UK. Date of
preparation: October 2006. Date of literature preparation: April 2007.
Adverse event reporting: Information about adverse event reporting can be found at www.yellowcard.gov.uk
Reports may also be emailed direct to Stiefel Laboratories (UK) Ltd at [email protected]
© March 2007 Stiefel Laboratories (UK) Ltd. All rights Reserved.
The Manchester Versus Cancer alliance. Led by the Christie in partnership with the NHS, local authorities and supporters.
DU:E7021UK
Title: Their World
Agency: Woolley Pau
Product: Duac
Title: Cough, Cough
Agency: McCann Erickson - Manchester
Consumer Product: Christies
BEST USE OF PHOTOGRAPHY
Title: Girl / Car
Agency: Woolley Pau
Product: Mizollen
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THE IPA BEST OF HEALTH AWARDS 2007
Healthcare Professional Awards
HEALTHCARE PROFESSIONAL INDIVIDUAL PRESS
Gold Award Winners
Title: Cheese
Agency: Paling Walters
Product: Xenical
Silver Award Winners
Title: Elvis
Agency: Wolley Pau
Product: Reductil
Title: Busy
Agency: Woolley Pau
Product: Duac
8
Title: Silly
Agency: Woolley Pau
Product: Duac
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THE IPA BEST OF HEALTH AWARDS 2007
Silver Award Winners Cont.
Title: Who cares how it started - Book
Agency: Ogilvy Healthworld Advertising
Product: Pegasys
Title: Hoodies
Agency: Woolley Pau
Product: Duac
Title: Peace Sign - Vee
Agency: Ogilvy Healthworld
Product: Concerta XL
Title: Peace Sign - Dove
Agency: Ogilvy Healthworld Advertising
Product: Concerta XL
Title: Peace Sign - CND
Agency: Ogilvy Healthworld
Product: Concerta XL
Bronze Award Winners
Title: Houses
Agency: Langland
Product: Seroquel
Title: Mouths
Agency: Langland
Product: Seroquel
9
Title: Fuse
Agency: Swordfish Advertising
Product: Xagrid
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners
Title: Easy Capture
Agency: Swordfish Advertising
Product: C-Med Clinical Trials
Title: Enough
Agency: Swordfish
Advertising
Product: Paclitaxel
Title: In the Dark ‘Micro’
Agency: Junction 11
Product: Meronem
Title: Rita
Agency: Wolley Pau
Product: Reductil
Title: Rubber Gloves
Agency: Jelly
Title: Breast
Agency: Pan Advertising
Product: Livial
Title: Ice Cream
Agency: Seven Stones
Product: Salofalk
Communications
Product: Healthcare
Recruitment
Title: In the Dark ‘Haem’
Agency: Junction 11
Product: Meronem
10
Title: This is the Man
Agency: Woolley Pau
Product: Prostap
Title: In the Dark ‘ITU’
Agency: Junction 11
Product: Meronem
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners cont.
Title: Yes! Yes! Yes!
Agency: Halesway
Product: Durex Condoms
Title: Facing the
Challenge 2006 3 - 2 - 1
Agency: Junction 11
Product: GSK DDW
Title: The Bros
Agency: Cherry Advertising
Product: Brochlor
Title: Facing the
Challenge 2006 TB
Agency: Junction 11
Product: GSK DDW
Title: Pod
Agency:
Sudler & Hennessey Milan
Product: Novartis
Title: Who cares how it started? - Record Deck
Agency: Ogilvy Healthworld Advertising
Product: Pegasys
Title: World Virus
Agency: Sudler & Hennessey Milan
Product: Sanofi Pasteur - Influenza
Vaccines
Title: Who cares how it started? - Film Strip
Agency: Ogilvy Healthworld Advertising
Product: Pegasys
12
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THE IPA BEST OF HEALTH AWARDS 2007
HEALTHCARE PROFESSIONAL PRESS CAMPAIGN
Gold Award Winners
Title: Street / Playground
Agency: Torre Lazur McCann
Product: Risperdal Consta
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THE IPA BEST OF HEALTH AWARDS 2007
Silver Award Winners
Title: The Smart Way to Stay Ahead
Agency: Huntsworth Health
Product: Aptivus
Title: Peace Sign - Dove/CND/Vee Agency: Ogilvy Healthworld Advertising Product: Concerta XL
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THE IPA BEST OF HEALTH AWARDS 2007
Silver Award Winners Cont.
Title:
Busy / Silly / Hoodies
Agency:
Woolley Pau
Product:
Duac
Title: Rita / Ellvis / Maureen / Leah
Agency: Woolley Pau
Product: People Change
Title: Spain is Much More
Agency: Medicus Spain
Product: Healthcare
Technology from Spain
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners
Title: Difficulty Swallowing - Pot / U-bend Agency: Rainmaker Advertising Product: Rosemont
Title: See the Risk - Shark / Eye / Croc Agency: Rainmaker Advertising Product: Biogel Indicator
Title: Cricketer / Skater / Fencer / Hockey Goalie Agency: Swordfish Advertising Product: Pediacel
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners cont.
Title: Old Sea Dog / Ice Cream / Dog Walker
Agency: Swordfish Advertising Product: Diclomax
Title: In the Dark Micro / Haem / ITU
Agency: Junction 11 Product: Meronem
Title: Facing the Challenge 2006
Agency: Junction 11
Product: GSK DDW
Title: Trashyotomy/Material/Ignorance
Agency: URSA Communications
Product: Waiting Room Magazine
Title: Pick the Best Agency: Sudler & Hennessey Milan Product: Nerviano
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THE IPA BEST OF HEALTH AWARDS 2007
Title: Much Appreciated
Agency: Woolley Pau
Product: Prostap
Title: How to Buy Generics
Agency: Woolley Pau
Product: Accumulator
Title: No Substitute for Experience
Agency: Roundhouse HealthAd
Product: Curosurf
Title: Who Cares How It Started? - Book/Record Deck/Film Strip
Agency: Ogilvy Healthworld Advertising
Product: Pegasys
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners
Title: NuvaRing Agency: New*Performance Werbegentur Product: NuvaRing
DIRECT MARKETING HEALTHCARE PROFESSIONAL
Silver Award Winners
Title: Car/Girl Agency: Woolley Pau Product: Mizollen
Title: Psychiatrist Detail Aid Agency:
Saatchi & Saatchi Product: Cipralex
Titles (left to right ): Poem, Words of Comfort, Wristbands Agency: Woolley Pau Product: Perfalgan
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THE IPA BEST OF HEALTH AWARDS 2007
Silver Award Winner Cont.
risperidone
Prescribing information and adverse event reporting instructions can be found on the reverse.
If undelivered, please return to 42 Somers Road, Rugby, Warwickshire CV22 7XB
Title: Discarded Envelopes Agency: Torre Lazur McCann Product: Risperdal Consta
Title: Play
Agency: Global Healthcare
Product: Durex
Title: What hurts the most
Agency: Torre Lazur McCann Product: Risperdal Consta
Bronze Award Winners
If undelivered, please return to: UCB Pharma Limited, 208 Bath Road, Slough SL1 3WE
HQ 13407
Prescribing information can be found at the back.
Contains product advertising information. Prescribing information can be found inside.
Introducing
Tom Patterson
Budding
architect
D E S I G N E D T O M A K E T H E M O S T O F T H E S C H O O L D AY
Title: School
Agency: Torre Lazur McCann
Product: Equasym XL
Title: Camera Mailer
Agency: Affiniti (UK)
Product: Lumigan
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THE IPA BEST OF HEALTH AWARDS 2007
Title: Joint Benefits, Folding Woman /
Jiggly Man
Agency: Swordfish Advertising
Product: Diclomax
Title: Pack of Cigarettes
Agency: Global Healthcare
Product: Nicobloc
INTERNATIONAL CAMPAIGN
HEALTHCARE PROFESSIONAL
Bronze Award Winner
INTERNATIONAL CAMPAIGN:
LOCAL ADAPTATION
Title: Zilch, Nada..
Agency: Woolley Pau
Product: Levemir
INTERNATIONAL CAMPAIGN:
LOCAL ADAPTATION
Title: The Evidence
Agency: Woolley Pau
Product: Tracleer
INTERNATIONAL CAMPAIGN:
CORE CAMPAIGN
Title: Flexibility
Agency: Rainmaker Advertising
Product: Barrier
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THE IPA BEST OF HEALTH AWARDS 2007
MIXED MEDIA HEALTHCARE PROFESSIONAL
Bronze Award Winner
Title: Homecare campaign
Agency: Creative Lynx Product: Homecare
Title: People Change Agency: Woolley Pau
Product: Reductil
Title: Prescribe Early
Agency: Torre Lazur McCann
Product: Risperdal Consta
Title: Their World Agency: Woolley Pau
Product: Duac
NEW MEDIA
HEALTHCARE PROFESSIONAL
Bronze Award Winner
Title: Concerta XL:
Closed Loop E - Detail
Aid
Agency: Creative Lynx
Product: Concerta XL
Title: Think Pink
Agency: Pan Advertising
Product: Livial
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THE IPA BEST OF HEALTH AWARDS 2007
POSTER CAMPAIGN HEALTHCARE PROFESSIONAL
Bronze Award Winner
Title: Chi: Elvis / Marilyn / Sean Agency: Barkers Scotland Product: NHS Community Health Index
POSTER INDIVIDUAL HEALTHCARE PROFESSIONAL - BRONZE Title: Chi: Elvis (as above)
INDIVIDUAL TV,VIDEO OR PROMOTIONAL FILM
HEALTHCARE PROFESSIONAL
Silver Award Winners
Title: Ben Agency: Torre Lazur McCann
Product: Seretide
Title: Sam’s Story
Agency: Torre Lazur McCann
Product: Risperdal Consta
Title: Kids Agency: Big Pink Product: Aricept
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winner
Title: Who cares how it started? Agency: Ogilvy Healthworld Advertising Product: Pegasys
Title: Party
Agency: Big Pink
Product: Aricept
Title: Thank You
Agency: Big Pink
Product: Engerix - B
Consumer Awards
INDIVIDUAL POSTERS CONSUMER
Bronze Award Winners
Title: Other drugs
Agency: Genesis
Product: Drug Awareness
Title: Ruff to Buff / Zitty to Pretty
Agency: Ogilvy Healthword Advertising Product: Oxy
26
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winner cont
Title: Dickhead
Agency: Genesis
Product: Sexual Health
Title: Sandpaper
Agency: Genesis
Product: Sexual Health
Title: Testicles - Check Yours
Agency: McCann Erikson Manchester
Product: Christies
POSTER CAMPAIGN CONSUMER
Silver Award Winner
Title: Looks OK from a distance
Agency: Pulsar Healthcare
Communications
Product: Eclipse
Title: Clean sheet/Snail/Durex.org
Agency: McCann Erickson Manchester
Product: Durex
27
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winner
Title: Tamiflu Facts
Agency: Ogilvy Healthworld Advertising
Client: Roche
Title: Awareness Campaign
Agency: New Performance Werbeagentur
Client: Orthomol
Title: He says, you say
Agency: Halesway
Product: Durex Condoms
Title: Sandpaper / Dickhead Take Two
Agency: Genesis
Product: Sexual health campaign
RADIO CONSUMER
Silver Award Winner
Title: Valentine’s Gift Agency: Genesis Campaign: Protect Your Sexual Health
Title: Valentine’s Week Radio Campaign Agency: Genesis Campaign: Protect Your Sexual Health
Bronze Award Winner
Title: Love and War Agency: Genesis Campaign: Protect Your Sexual Health
Title: Pack of 3 etc. Campaign Agency: DLKW Campaign: Teenage Pregnancy -Want Respect
28
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THE IPA BEST OF HEALTH AWARDS 2007
INDIVIDUAL PRESS CONSUMER
Bronze Award Winner
Title: No Means No
Agency: DLKW
Product: Teenage Pregnancy Want Respect
Title: Breasts - Check Yours
Agency: McCann Erickson Manchester
Product: Christies
Title: Attached
Agency: Guy Robertson Partnership
Product: Equal (NHS)
DIRECT MARKETING CONSUMER
Silver Award Winner
Title: BE Books
Agency: Guy Robertson Partnership
Product: BE (NHS)
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THE IPA BEST OF HEALTH AWARDS 2007
PRESS CAMPAIGN CONSUMER
Silver Award Winner
Title: Wrong Chair, Fashion Victim, Mental Health
Agency: McCann Erickson Manchester
Campaign: Disability Rights Commission
Bronze Award Winners
Title: Awareness Campaign
Agency: New*Performance Werbeagentur
Client: Orthomol
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners
Title: Airline Safety
Agency: Guy Robertson Partnership
Product: Equal (NHS)
Title: Football/Glasses/Tins
Agency: URSA Communications
Campaign: Vision Australia
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winner
Title: No Means No Agency: DLKW
Product: Teenage Pregnancy - Want Respect
PRODUCTS WITH A CLEAR HEALTHCARE MESSAGE
CONSUMER
Bronze Award Winners
Title: Attached
Agency: Guy Robertson Partnership
Product: Equal (NHS)
Title: Awareness Campaign
Agency: New Performance Werbeagentur
Area: Cardiovascular disease
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THE IPA BEST OF HEALTH AWARDS 2007
TV/VIDEO/PROMOTIONAL FILM CONSUMER
Silver Award Winners
Title: Sunday Morning A&B
Agency: DKLW
Product: Teenage Pregnancy - Want Respect
Bronze Award Winners
Title: Heart Agency: Genesis
Product: Smoking Ban
Title: Sponge Agency: Genesis
Product: Anti-binge Drinking.
Title: Nice Day
Agency: McCann Erickson Manchester
Product: Disability Rights Commission
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners
Title: Projects
Agency: Sudler & Hennessy Milan
Client: Farmindustria
Title: Share It
Agency: Genesis
Product: Young Men’s Mental Health
MIXED MEDIA CONSUMER
Silver Award Winners
Title: Cough Cough Agency: McCann Erickson Manchester Product: Christies Cancer Awareness
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners
Title: BE Books Campaign
Agency: Guy Robertson Partnership
Product: BE (NHS)
Title: Patient Support Agency: Langland
Campaign: Kogenate Bayer
Title: Sunday Morning A&B
Agency: DLKW
Campaign: Teenage
Pregnancy - Want Respect
Title: P.A.D. Are Your Legs Killing You?
Agency: DDB Healthcare
Campaign: P.A.D. consumer awareness
Title: Psst! Be Alcohol Aware
Agency: Liverpool PCT design studio
Campaign: Psst! Be Alcohol Aware
Title: He Says, You Say Agency: Halesway
Campaign: Durex Condoms
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THE IPA BEST OF HEALTH AWARDS 2007
NEW MEDIA CONSUMER
Silver Award Winners
Title: Kit
Agency: Langland
Campaign: Flair Study
Title: Blow Your Nose
Agency: Woolley Pau
Campaign: MacKenzies
Title: www.bebooksonline.co.uk
Agency: Guy Robertson Partnership
Campaign: BE (NHS)
Bronze Award Winners
Title: He Says, You Say
Agency: Halesway
Campaign: Durex Condoms
Title: www.pssst.org.uk
Agency: Mando Group
Campaign: Psst! Be Alcohol Aware
Title: www.skining.com
Agency: Global Healthcare
Campaign: Skin Vital Robert
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THE IPA BEST OF HEALTH AWARDS 2007
SELF PROMOTION CONSUMER
Gold Award Winners
Title: How to pick up people at parties
Agency: Woolley Pau
Silver Award Winners
Title: New*Comer
Agency: New*Perfomance Werbeagentur
Title: Flip Book
Agency: Big Pink
Title: No Flu
Agency: Medicus Spain
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THE IPA BEST OF HEALTH AWARDS 2007
Bronze Award Winners
Title: Shoes / Pants
Agency: Cherry
Title: What You’re Looking For
Agency: Langland
Title: Story Mail
Agency: Seven Stones
Title: The Man Who Wouldn’t Die
Agency: Seven Stones
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THE IPA BEST OF HEALTH AWARDS 2007
SELF PROMOTION CAMPAIGN CONSUMER
Title: Story Campaign Agency: Seven Stones
Title: New*Performance Werbeagentur
Agency: New*Performance Werbeagentur
39