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Product Packaging
Design
Pillow box for silver and gold items. Contains inner felt pouch
Pewter Wishbone featured in
NY Times Holiday Gift Guide 2008
Product design
and packaging
Direct mail and retail packaging
for pewter fortune cookie
Kraft paper slide boxes with typography. Inner sleve is a tuck box (below).
Laser cut sales kit with etched typography
Laser cut acrylic box for Art-O-Mat ®
Laser cut box for Ruzzetti & Gow
Olympic watch, pin,
and certificate
Acetate box top with
wrap-around diecut
sticker of Bugs and ribbon
Mood Watch &
Fortune Teller watch
concept sketches
Olympic tie box & tie
Warner Brothers recreation ties
Warhol coffee mug & box
Foghorn cookie jar and box
Bugs journal
not-for-profit
TM
Cultivation Event Invitations for
Center for Employment Opportunities
Dalai Lama banner ad in Times Square, New York.
2004 Annual
Report for
Shared Interest
2005 Annual
Report for
Shared Interest
Journals for
Urban Justice Center
& AIDS Fonds
Map Graphic
of South Africa
Thank You Poster for
YWCA of Greenwich
capital campaign
YWCA of Greenwich
gala invitation
& note card
Pharmaceutical Advertising
Launches:
Viagra
Zocor
Relpax
Neurontin
Clients:
Pfizer
Merck
Glaxo (GSK)
Novartis
V I A G R A
P O A
1
2 0 0 4
R E S O U R C E
G U I D E
Core Visual Aid
VG154467
VIAGRA Core Visual Aid
A comprehensive sales aid that supports prescribing VIAGRA as a proven, first-choice
ED therapy. Almost all of the sections have been updated to accommodate competitive
messaging. We’ve also included a wealth of new data to help communicate one of VIAGRA’s
competitive advantages—the most extensive experience of any ED therapy. Highlights include: new CV safety data, new self-esteem and patient satisfaction data,
new data in men with ED and depression, diabetes, and urologic conditions, and a section
on what physicians should look for in an ED therapy. (For a complete list of all new data,
see next page.)
Target audience
• All healthcare providers
Objective
• Present VIAGRA competitive messages with a focus on the product’s core
attributes to maintain leadership position in a new competitive marketplace
Cover
V I A G R A
P O A
1
2 0 0 4
R E S O U R C E
G U I D E