- Premiere Show

Transcription

- Premiere Show

new dates
Sep 30th - Oct 1st
birmingham jefferson convention center • birmingham, alabama
hair • nails •dayspa •business
Photo: Biomaris USA
Photo: OPI Products, Inc.
Photo: PRAVANA
Photo: Clean + Easy
Photo: Grund
Photo: RUSK
show preview
artistry & education at its best!
Photo: GiGi
look & learn
featuring
Beth Minardi
Celebrity Haircolor
Authority
Join Beth as she shares her
magic in the classroom!
east ballroom A • Sunday • 12:30 - 1:30p
see page 31 for details
Additional registration required
hands-on
workshops
presented by
HIGHLIGHTS
Revisit your favorites and check out our new education
Cutting Edge Stage
Sophisticated looks for Fall/Winter from trendsetting
guest artists
Hair Extensions
Reinvent your clients image while achieving a natural look
Global Texture
Increase and improve your ability to serve a multicultural market
Barbershop Highlights
Razor and clipper techniques to keep male clients coming back
Nail Education
Discover the newest advancements in nail design and care
Dayspa & Esthetics
Skin solutions taught by skincare industry experts
• Hands-On Educational Series
• One-On-One Demonstrations
• Latest Fashions and Trends
Additional registration required
New Show Dates
Sep 30th • Oct 1st
Exhibit Floor
Don’t miss the latest Fall/Winter trends, products
and show only specials
continuing education
For a list of states with continuing education hours, refer to page 34 or call 800-335-7469
Show Registration
Coupon Savings!
Register in advance and save up to $20!
Show Hours
Sunday • 9a - 6p
Monday • 9a - 4p
Show Location
Birmingham Jefferson
Convention Center
2100 Richard Arrington Jr. Blvd. North
Birmingham, AL 35203
Monday Specials!
A free gift will be given to the first
2,000 attendees including product
discounts and specials! FREE trip to
Orlando winner will be announced
Monday!
On or Before August 25th
Professional Two-Day Ticket Special
Student Two-Day Ticket Special
$40
$30
Enjoy a unique shopping experience
at premiere BIRMINGHAM 2007.
Take advantage of this great buying
opportunity and enjoy the savings
featured on pages 32-33.
Hotel & Travel
After August 25th
Professional Two-Day Advance Ticket
Student Two-Day Advance Ticket
$50
$40
Day-of-Show
Professional Two-Day
Student Two-Day
$60
$50
For show registration visit selected stores,
distributors, www.premiereshows.com, call
800-335-7469 or use the registration form
on page 35.
Get the lowest rates at official show
hotels!
• Visit www.premiereshows.com,
click on Hotel & Travel
• Call Travel Planners at
800-237-5655 or 212-532-1660
See page 36 for details.
TABLE OF CONTENTS
EDUCATION
Barbershop Highlights...................................22
Business Forum...................................... 28-29
Dayspa & Esthetics................................. 26-27
Extensions & Weaves.............................. 18-19
Global Texture......................................... 20-21
Hair Education.......................................... 6-17
Nail Education........................................ 23-25
The Cutting Edge Stage.............................. 4-5
WORKSHOPS
Hands-On.....................................................31
Look & Learn................................................31
PARTICIPATING COMPANIES......... 30
GENERAL INFORMATION
Birmingham City Information........................19
Coupon Specials..................................... 32-33
ot
ph
Directions & Parking.....................................36
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O
st
ry
&
Registration Form.........................................35
PI
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ed
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Show Policies & Procedures..........................34
Ticket Outlets...............................................34
Trip Giveaway Information.............................29
ion a
t its best!
HOTEL & TRAVEL
INFORMATION................................. 36
SPECIAL EVENTS
Beauty Industry Professionals Only
Simply Pink Dance Party...............................30
A professional license number or Student ID WILL
BE REQUIRED to register. All attendees may be asked
to present a photo I.D. along with one of the following
credentials:
• Salon or Spa business license denoting Salon
ownership
• Cosmetology License
• Sally’s Professional Card (red)
• Distributor Store Card
• Cosmetology School business or state license
• Cosmetology school ID card
For additional credentials not listed above, please
contact Premiere Show Group at 800-335-7469.
NOTE: NO children will be permitted on the show
floors or any of the educational components.
party in
with us and
support a
great cause!
see page 30
for details
marvin young
david steiner
jeffrey altenburg
presented by Farouk Systems
presented by Scruples
presented by Tressa
CHI World
As a member of Scruples Design Team for 13 years,
David’s new innovative techniques bring creative ideas
to the forefront. Open yourself to a world of education
and fun as he energizes your creative senses and
makes you feel good about being a professional
cosmetologist.
Join the legendary Jeff Altenburg in this live performance
as he captivates you with his unique blend of sidesplitting humor and outrageously innovative cutting
techniques. He will motivate you to extraordinary new
levels of creativity and inspiration!
Join the Farouk Systems’ Masters of the Art Design
Teams as they present the amazing, new advanced
technology of CHI Ionic Permanent Shine Color.
Experience the bold, inventive approach to coloring.
• Look and learn all about the amazing world of CHI
• Experience the new “CHI Ionic Permanent Shine
Hair Color” combined with other CHI products and
accessories
the cutting edge stage
north exhibit hall • 1st floor
Sunday • 2 • 2:50p
Monday • 12 - 12:50p
Sunday & Monday • 11 • 11:50a
Expect the unexpected! Ignite your laughter! Feed your
passion! Build your future!
Also, look for Jeffrey on TV Guide Channel’s “Hollywood
Look-a-Like”, where he gives a normal person the
opportunity to look like a Hollywood star.
Don’t miss this high powered performance from Tressa’s
visionary International Artistic Team demonstrating the
latest cutting, coloring and perming techniques. Learn
how to create everyday salon styles with the latest and
greatest designs!
Tressa guest artists are creative with fresh, exciting cut
and color techniques that help meet the increasing needs
of their clients. At Tressa, we believe salon professionals
are intelligent and customer driven people, who need
only innovative tools to add to their already successful
businesses to take them to the next level.
Come join us for an education packed program designed
with the salon professional in mind!
Sunday & Monday • 10 • 10:50a
®
Cutting Edge Presentations that are:
• Inspiring and motivating
• Guaranteed to revive your creativity
• FREE with your show ticket admission
tom dispenza
bia artistic team
presented by Chromastics
presented by BIA International
Color for the 21st Century
Celebration Collection
Tom will show you simple, yet elegant ways to please your
every client. Join Tom as he shares his latest techniques
on the evolution of hair color, including formulas and
techniques for:
• Reds
• Blondes
• Brunettes
• Highlighting patterns
From the darkest of brown to salt and pepper, no hair
color will be left out of this intense color experience
including previously treated hair and corrective situations.
Sunday & Monday • 1 • 1:50p
The award winning BIA artistic team
Andre Edward and Maurice Burnett, and
featured industry stylists, will showcase
the 2007 Celebration Cut Collection.
Increase your profits by simplifying your
cutting approach and saving time. Learn the Schism
Cutting System to create seamless layering in just five or
six steps. Learn when and why to texturize. Release your
artistic potential!
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•
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•
BIA’s new Celebration Collection
Create your foundation
Fine-tune your cut
Customize to the client
Easy yet sophisticated seamless layering
The electrifying BIA Artistic Duo in a must see
presentation!
DYNAMIC. GLOBAL. VISIONARY.
BIA / THE POLY-TEXTURAL SOCIETY
martin parsons
Cutting Design Techniques
Watch Martin demonstrate his simple, yet effective
cutting and design system that revolves around his
“Balance Point Design System” which guarantees:
• Accuracy
• Speed
• Versatility
• Adaptability
• The precision of design that we seek for each of
our clients
Learn the latest trends and shapes for various lengths
of hair and how they will make you more profitable in
the salon.
Sunday ONLY • 12 • 12:50p
Sunday • 3 • 3:50p
Monday • 2 • 2:50p
hair education
matrix
l’oréal professionnel
presented by Royal Beauty Supply
presented by Gulf States Beauty Supply
Founded in 1980 by a husband and wife hairdressing team, MATRIX provides hairdressers
with a comprehensive range of products that will help them grow their businesses and
provide the means to take full advantage of their talent and creativity.
Now, 25 years later, their original ideas still stand strong and MATRIX is committed to
the development of the salon professional and offers a wide range of hair care, color and
texturizing products including: Biolage, Color.smart, Sleek.look, Curl.life, Amplify, Trix,
ColorSync, Logics, SoColor, Vavoom and Opti.smooth.
Matrix inspires all salon professionals to transform a passion for beauty into personal
success.
exhibit floor
Sun • 9a - 6p
Mon • 9a - 4p
redken 5th avenue nyc
Science. Fashion. Inspiration.
Redken balances its solid past of science with inspiration from the industry’s best educators and a street sense of fashion that keeps Redken on the cutting edge.
Today, Redken is a global leader in professional haircare products and services and their
commitment is to formulate scientifically superior products for the global salon community. As they forge ahead in the millennium, their awareness of fashion, street trends and
modern hair needs will only enhance their scientific strength.
exhibit floor
Sun • 9a - 6p
Mon • 9a - 4p
IT ALL BEGAN WITH THE HAIRDRESSER.
IT ALWAYS WILL.
Since our creation, we have been committed to providing salon professionals with only
the best in art, technique and technology. Each day, we strive to provide new development opportunities for US hairstylists through superior products, innovative marketing and
access to a worldwide network of leading hairdressers. L’Oréal Professionnel helps the
hairdresser achieve in their dreams, excel in their art and succeed in their business.
exhibit floor
Sun • 9a - 6p
Mon • 9a - 4p
Artistry & Education At It’s Best!
todays most influentinal trend-setting artists
in-demand sophisticated looks for 2007
FREE with your show ticket admission!
tigi
farouk systems
Featuring Tommy Tusa, Marco Passaniti
& Marvin Young
TIGI strives to exceed expectations and make a statement while doing it! We provide products for lifestyles. Whether you are a rockstar, a glamour queen, or sleek and sophisticated,
TIGI has the right product to fit your personality and life.
CHI
At TIGI, we work with designers and hairdressers worldwide to ensure that the latest styles
and products are in salons - and salons only. TIGI isn’t just about hair: From body products
to cosmetics and accessories for professional stylists and consumers, we do it all!
We aren’t just a product, we are a way of life!
Using the hair as your canvas, CHI Color as your pallet and techniques
such as brushstrokes, color washing and painting, transform yourself into
a modern-day hair artist.
Let CHI Tools be your guide to learning new and exciting three
dimensional techniques in cutting that will liberate the hair’s own natural
texture and complete your masterpiece.
BioSilk
Combine the power of heat and the luxury of Silk with exceptional styling and artistic
qualities. BioSilk offers prescriptive solutions for all hair types.
exhibit floor
Sun • 9a - 6p
Mon • 9a - 4p
Let BioSilk Liquid Color and Tools mold your creative artistic side as well as give your
clients manageable, easy-to-wear hair.
Liberate the artist inside.
exhibit floor education
Sun • 9a - 6p
Mon • 9a - 4p
rusk
Featuring Jim Roberts & the Creative Team
Elevate Your Creativity and Skill with RUSK!
We invite you to share the education that has inspired thousands to realize their creativity, technical and financial
potential. RUSK defines the very best our industry has to offer; we set the standard for modern hair design.
RUSK’s proven cutting method…
Experience the legendary RUSK cutting system. See the techniques and methods that add artistry, flair and animation
to hair design.
The latest hair products and tools…
Watch the world-renown RUSK Design Force Team and see the newest, most technically advanced design products
and styling tools. See them work with many RUSK “originals” that are still setting performance standards. You’ll be
amazed at the skills being shared with you.
Imagine the possibilities…with RUSK!
east ballroom B
Sun & Mon • 9:30 - 10:45a • 11:15a - 12:30p • 1 - 2:15p
Sun ONLY • 2:45 - 4p
hair education
wella professionals
sebastian professional
Featuring Jeff Martin
Featuring Joi Rooks
Embark on a journey of global artistry with Wella Professionals as they present the
mega-trends of Wella Trend Vision ‘07. Utilizing Wella’s new Colors of the World
techniques, Jeff Martin will showcase the talent that has made him one of the industry’s
top platform artists.
For over 30 years, Sebastian has redefined the concept of Visionary Styling taking cutting
and styling to the edge. Please join Joi Rooks as she demonstrates the current looks of
Sebastian’s exciting re-invention of salon haircutting; Salon Wear.
Having worked with Christopher and Sonya Dove, Jeff currently serves as the
Educational Director/Creative Director for three salons and four beauty schools in Fort
Worth, Texas. Jeff works numerous hours in the salon and spends half of his weekends
working with Wella Professionals, which he finds keeps him motivated.
Watch Joi’s enthusiasm and gusto as she reflects the Sebastian image on stage. As a
successful salon owner in Atlanta, Georgia, Joi has received many awards and certificates
from In Salon Education, IZone and NY studio seminars.
Sun • 9a - 6p
Mon • 9a - 4p
graham webb
Featuring Keith Schrecengost
Graham Webb’s 2007 collection, London Calling was developed with the stylist behind the chair in
mind. The looks are striking and contemporary but more importantly adaptable for the salon. Please
join Keith Schrecengost for his interpretation of the Garden of Good and Evil.
Creativity, desire and passion are what Keith brings to the art of hair. With over a decade as an
education specialist, Keith has worked with professionals from all over the world to increase both
his knowledge and the knowledge of others.
Sun • 9a - 6p
Mon • 9a - 4p
Sun • 9a - 6p
Mon • 9a - 4p
sally beauty supply
goldwell
presented by Gulf South Salon Services
Receive a “Think Savings, Think Sally” Mystery Discount Card with every purchase at the
Sally Beauty Supply Pavilion.
While Supplies Last.
Goldwell is world renowned for its commitment to providing unsurpassed, consistent
quality product and education. We have designed our education to give you the most
up-to-date techniques in hairdressing and design. With Goldwell, you’ll discover how
fashion trends can translate into your everyday business. We will inspire you to new
ways of expressing your talents and maximizing your creative potential.
Whatever you need, you’ll find it with Goldwell.
Sun • 9a - 6p
Mon • 9a - 4p
Sun • 9a - 6p
Mon • 9a - 4p
For Premiere Birmingham tickets and info, call 800-335-7469
hair education
it&ly hairfashion
kms california
Featuring Gary Tenore
Visit the IT&LY Hairfashion booth to enjoy the total IT&LY Brand experience.
From the famed Colorly Advanced Formula system to the Purity Design styling
project, see for yourself why “Made in IT&LY” is the most valued claim in the world of
professional beauty.
Sun • 9a - 6p
Mon • 9a - 4p
Come experience Fusion with KMS California because the union of differences creates
beauty.
Discover KMS California for your professional use, featuring cutting, styling, cleansing
massage and retail sales. To keep you on top of your game, KMS California has designed
education that focuses on cutting and styling; the two bread-and-butter salon services.
Our goal is to help you become the ultimate business professional who will inspire,
motivate and create the best looks possible for your clients. You will master cutting and
style fusion with help from our Style Trainers and Artistic Team Members.
Sun • 9a - 6p
Mon • 9a - 4p
10
martin parsons
scruples
Featuring Martin Parsons
Long Hair Design Techniques
Portals
Join one of the industry’s most respected and admired educators, Martin Parsons, as he
presents:
• Step-by-step demonstrations that will enable you to return to the salon and create
magnificent looks in mere minutes
• Simple, fast and sophisticated looks
east ballroom A
Sun • 9:30 - 11a • 2 - 3:30p
Mon • 9:30 - 11a • 12:30 - 2p
Featuring David Steiner & Nicole Tennant
Step through the doorway, open the windows and enter the gateway
to your escape…What do you dream about? Where are you going? Are
you in that place where you want to be? Learn highlight, lowlight, cut
and color techniques that will inspire you to take hair from traditional art to
creative craftsmanship.
As you pass through the Portals, Scruples invites you to experience the [classic : contemporary] [stylish : energetic] and [trendsetting : progressive] view of life and hairstyle.
• Pearl Prescriptives
• O2 Originals
• Urban Potions
Are you there yet?
Sun • 9a - 6p
Mon • 9a - 4p
11
hair education
white sands
tressa
Featuring Fernando Salas, Cecilia Villegas
& Patricia Salas
Featuring Jeffrey Altenburg
Design Freedom –
Changing the Way We Style Hair Forever
KIS Methods
Having represented the U.S.A in the World Hairdressing Championships in London, join Fernando, creator of the White Sands hair care line, Cecilia, International Educational Director
and Patricia, International Creative Director for fashion, makeup and hair, as they:
• Bring a new tool to the industry—Razor Scissor
• Teach new up-dos and dry styling techniques
• Introduce the Picasso code: a no guesswork system of hair cutting
• Convert the inexperienced to the most creative with techniques to rejuvenate your
creative skills
• Create texture techniques: deliberate effects such as releasing or creating volume,
removing support and creating broken lines while keeping length
• Promote ideas to grow your clientele
Sassy, fun, sexy and sophisticated; experience KIS Hair Care System for the first time
on-stage. Watch Jeff Altenburg of TV Guide Channel’s “Look-a-Like” program and:
• Discover innovative and creative approaches with KIS Cut and Color Method’s
technology
• Learn the skills to balance any shape or form, whatever your client’s emotion
It’s not about the latest trend; it’s all about what’s SMART and right for each client.
Sun • 9a - 6p
Mon • 9a - 4p
Innovation by Design:
Introducing the White Sands hair care line
east room O
Sun & Mon • 11:30a - 1p
Sun ONLY • 3 - 4:30p
®
12
voilà
abba
presented by The Professional Systems Group, A Division of Colomer USA
presented by The Professional Systems Group, A Division of Colomer USA
Featuring Joy Logan Roberts
Featuring Rolando Torres
As a member of the VOILÀ Hair Colorist Team since 2003, Joy has trained with several top
industry leaders, Q.esse/Italy, Pivot Point, Robert Cromeans, Yosh Toya and Martin Parsons.
Her salon has been featured in published editorials such as Inspire, Celebrity Hair Galleries
and Style Magazines.
As a trendsetter and leader in the Miami market for 21 years, Rolando has trained with
Q.esse Int’l Team in Italy. Along with being a precision hair cutter on the ABBA Artistic
Team, Roly is also a Hair Color Educator for Colomer U.S.A.
Join Joy as she reaches out to her audience with inventive color techniques and cuts to
learn:
• VOILÀ coloring techniques to emphasize and complement the cuts
• A unique Italian style of coloring
• About special show deals on VOILÀ Color
Sun • 9a - 6p
Mon • 9a - 4p
Join Rolando as he brings his hard work and passion to the brand and the salon community.
• See new ABBA cuts inspired by the art of Andy Goldsworthy
• Interact with ABBA stylists as they show the collection
• Take advantage of special show deals on ABBA products
Sun • 9a - 6p
Mon • 9a - 4p
13
hair education
pravana
sexy hair®
Featuring Vadere Grigsby
Pravana’s Learning Lounge
Sexy Hair® is an extended family committed to enhancing human potential by creating fun, fashion oriented professional beauty care products that provoke emotion
and learning systems that inspire thought, artistry, personal and business success.
Join Vadere Grigsby as she:
• Presents a moving and informative presentation incorporating video imagery and live
models
• Shows you how to work with your clients’ special needs to achieve the perfect look,
step-by-step
• Presents the entire Pravana range with special emphasis on hair color formulation,
application and correction using Pravana’s ChroamSilk Hair Colors
This is a session that you do not want to miss!
Sun • 9a - 6p
Mon • 9a - 4p
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Sun • 9a - 6p
Mon • 9a - 4p
gary gerard’s international .
advanced haircutting seminars
grund
presented by The Salon Center
Featuring DJ Moran, Grund Int’l Artistic Director
Featuring Gary Gerard and Team
DJ Moran is a Canadian Journeyman Master Stylist, owner of a nationally acclaimed cosmetology college, Head Coach at Visions Salon and Spa and an international award winning
stylist. DJ and the Vision’s Salon Team were recently finalists in the Canadian Makeover
Competition.
Savage Collection
From traditionally classic to ahead of the trends! As a master of the Grund Cutting System
and Grund Five Keys to Success, DJ will educate, motivate, excite and entertain you. You
will learn subtle classic updates for your traditional clients and then be excited with the
latest trend in cutting, finishing and chemicals!
Learn and laugh with DJ Moran; a master of ‘edutainment’!
Gary’s 2007 collection is glamorous and avant-garde. Classic hair, clashing texture with
curl—from the doorway to the runway! Gary’s trend vision will start your journey in the
future of creative design cutting.
• Inspire your own natural creativity
• Raise your standards and introduce free-style cutting techniques
• Discover the culture, system and training techniques to propel your haircutting skills
Renew your commitment to excellence in your haircutting skills
and make plans to see Gary Gerard!
east room N
Sun • 9:30 - 11a • 1 - 2:30p
Mon • 12:45 - 2:15p
Sun • 9a - 6p
Mon • 9a - 4p
stylist •Gary Gerard
photographer •Tod Thompson
make up artist•Anita Buhl
chromastics
karg®
Featuring Tom Dispenza
Featuring Mike Karg
Color for the 21st Century
The KARG® DryHairCutBecause You Don’t Wear Your Hair Wet
Tom will show you simple elegant ways to please your every client. Join Tom as he shares
his latest techniques on the evolution of hair color, including formulas and techniques for:
The KARG® Dry Hair Cutting philosophy is a pure and realistic approach to how hair is
worn today. For serious stylists, KARG® will demonstrate step-by-step how to achieve
natural, ready-to-wear styles that will win you clients for life.
•
•
•
•
Come see this incredibly practical, salon adaptable cutting technique and the brilliant
KARG® Shears: K-8, K-14, K-30, K-Reg, and K-Long; as well as the KARG Razor K-360 that
can be used with the unique 6 and 10 tooth texture blades.
Reds
Blondes
Brunettes
Highlighting patterns
east room O
Sun & Mon • 9:30 - 11a
From the darkest of brown to salt and pepper, no hair color will be left out of this intense
color experience including previously treated hair and corrective situations.
chromastics
the evolution of hair color
The KARG Experience: It’s not just about hairstyling; it’s about a new way of life!
east room N
Sun • 11:30a - 12:30p
Mon • 11:15a - 12:15p
15
hair education
bonika shears
esbi international
artistic team
Featuring Casey Young and Bonnie Megowan
Cut a Signature Style with Client Specific Sectioning
Create a personalized cut tailored to your client’s head by using the right tools and
techniques. Join Bonnie as she uncovers the myths and mysteries of tool selection and
Casey as she focuses on the innovative technique of sectioning and cutting according to
the head’s contours.
• Discover how to locate the panels on the head and custom design a cut and style based
on “client specific sectioning”
• Learn the basics of panel cutting using curved shears and other cutting tools
• Find out how and why the style and length of your shears can conflict with your cutting
style, speed and desired outcome
east room O
Sun & Mon • 1:30 - 2:30p
All the Rage with Colors
Have you lost your creative vision for color? Lack excitement with techniques? Feel like
you’re at the end of your tube with ideas?
Be inspired to change the way you look at color and join the ESBI Int’l Artistic Team as they
teach you color techniques that are endless. Let color become your passion!
east room E
Sun • 1 - 2:15p
Collaboration of Trends
• Discover why branding yourself with a philosophy is
important and how it adds value to customers
• Learn trends of today with condensed cutting and
dry detailing techniques
• Learn up styling techniques that will show you how
and where to begin to create an image
• Discover the blueprints to techniques that will
push your creativity to the edge
east room E
Mon • 2:30 - 3:45p
saint charles.
international
fhi h.e.a.t.
Featuring Greg Saint Charles, Celebrity Stylist,
CEO & Founder
Featuring Les Haverty, Artistic Director
& the FHI H.E.A.T. Team
Power Point Cutting
Are You Getting the Point?
H.E.A.T. stands for Hair Education and Advanced Training. Les’ mission to create hair
tools that revolutionize the beauty industry in performance, technology and style are the
driving force behind the success of FHI H.E.A.T. as a leader in high-esthetic, high-tech
hair tools.
An industry educator for 22 years, Greg Saint Charles’ unique and constant ability to create haircutting techniques will lead you to a new, refreshing approach and direction.
• Optimize your salon’s retail profits by offering client’s exclusive products designed for
both hair and skin
• Maximize service dollars by learning signature techniques that are unique, creative
and exciting
• See why Power Point Cutting is a complete way of haircutting that utilizes gravity and
natural growth patterns
east room A&B
Sun • 11:15a - 12:15p • 2:45 - 3:45p
Mon • 9:15 - 10:15a • 12:45 - 1:45p
16
Join Les and the FHI H.E.A.T. Team as they present the latest runway finish styling
trends from around the world utilizing:
• The latest technology in hair styling tools and the most creative styling techniques
• Retail Sales 101 for stylists based on tactics used by leaders of all industries
• Details about their global travels
Sun • 9a - 6p
Mon • 9a - 4p
flex 360 shear systems
american board of
certified haircolorists
Featuring David Skidmore
Featuring Andre Nizetich, President
The Flex Revolution Taking Style
and Comfort to the Next Level
Speed Foiling
With David’s years of experience as a National Educator and Platform Artist, he has
mastered the artistry of haircutting. David believes in creating looks that your clients can
easily maintain. Prepare to be amazed with his revolutionary approach to cutting hair
where it lives using straight blades, thinning shears, texture shears and a razor, all making up the original Flex 360 Shear System.
Join David and experience salon reality.
• Maximize your cutting performance
• Utilize your mind’s eye to create shapes that work
• Enjoy your career again
Dimensional haircoloring and foil placement are the lifeblood of the haircolor industry.
Take your haircolor skill to a new level. Join Andre to learn the:
• Best methods for applying foils in the hair
• Seven step application technique
east room E
Sun & Mon • 9:30 - 11a
Killer Corrective Techniques
Afraid of color correction? Join Andre to learn to:
• Restore vibrant, beautiful highlights
• Do a reverse highlight and high-low lighting
east room E
Sun ONLY • 2:45 - 4:15p
Never be fearful of corrective haircolor again!
east room N
Sun • 3 - 4p
Mon • 2:45 - 3:45p
ERIC AN BOARD
M
A
• • of • •
R
CERTIFIED HAIRCOLORISTS
american association of .
cosmetology schools
natrique
Featuring Terra Hill
Ever considered passing on your knowledge to the next generation of beauty professionals? Teachers are in demand! Join beauty school owners and managers for an informative
class explaining the requirements to become an instructor.
east room E
Sun • 11:30a - 12:30p
Sharing Substance with Sizzle
Featuring Terra Hill
Creative Cutting with Natrique
Style, elegance, beauty & luxury, experience it all with the team of Natrique, the luxury
ammonia free hair color from Ireland.
east room E
Sun • 4:45 - 5:45p
Mon • 1 - 2p
As an educator with Milady’s Career Institute, join Terra to learn how to:
• Ignite learner interest
• Present sizzling subject matter
• Carry the torch of transitions
• Incorporate red hot humor and energizers
• Kindle effective questioning
• Pepper presentations with props and fan the flames of feedback
This program will help educators set their classrooms on fire for optimal learning!
INSTRUCTORS ONLY CLASS
east room D
Mon • 11:30a - 12:30p
17
extensions & weaves
torain fusion .
hair extensions
so. cap. usa .
hair extensions
Featuring Torain
Featuring Bernard Ory
Torain is famous for his multilingual, fluid explanations
that are an invigorating experience in high-energy
education. A noted author, teacher and internationally
acclaimed demonstrator, Torain is credited with
introducing the adhesive hair extension technique called
Fusion to the mainstream market.
As the owner of On Stage Hair Studio in Slidell, Louisiana,
Bernard is internationally recognized as an expert in hair
extensions.
Learn all the fascinating hair extension methods that will
allow you to perform one of today’s highest paying salon
services!
north room G
Sun • 11:15a - 12:15p
Mon • 9:15 - 10:15a
Bernard is contacted often by individual salons across the
United States and Canada to teach stylists various hair
extension techniques.
Bernard will focus his presentation on the benefits of offering
So. Cap. Human Hair Extensions in the salon.
north room G
Sun • 3 - 4p
Mon • 10:30 - 11:30a
new concepts.
hair goods
Did you know over 80 million men and women suffer from
some type of hair loss? Join New Concepts Hair Goods, an
internationally recognized leader in the hair replacement
and hair extension industry, as they demonstrate their
patented MegaTips, the most natural hair addition service
in the market today and Lace Fronts, Hollywood’s secret
natural hair line.
Sun • 9a - 6p
Mon • 9a - 4p
simplicity
hair extensions
wigs, weaves &.
extensions
.
all dolled up, inc.
Featuring Stacey Zayas
Featuring Toni Love
Featuring Faye Bailey, Owner
As SIMPLE as 1-2-3
Toni Love is the author of The World of Wigs, Weaves and
Extensions and owner of Toni Love’s Advanced Training
Center, L.L.C. in Moundville, Alabama. She holds a BA in
Business Management and a Master’s degree in Continuing Education. Toni is a licensed cosmetologist, barber and
instructor. Not only is she a “master weaver”, but she is
also a “healthy hair” consultant. Traveling the world, Toni
believes in order to go to the next level, continuing education is imperative!
Join Faye as she captures the essence of a full head of
weave with the most up to date natural looking techniques
and styles. Her extensions have been seen on celebrities
such as America’s Next Top Model Cycle 8 contestant,
Whitney Cunningham.
• A priceless addition to the weave technician’s portfolio
• This style secret is worn by some of the world’s
premier entertainers and business people
SIMPLICITY is fast, easy, versatile and a departure from
every system on the market. This revolutionary new
product takes less than 30 minutes to apply and requires
no weaving, heat or messy adhesives. Offer your clients
the latest innovation in extensions and significantly
expand your extension business and profitability.
• Application in less than
½ hour
• Will not damage hair
• Comfortable and
carefree
• Profitable
Join Stacey as
she demonstrates
SIMPLICITY’s revolutionary
new product and technique!
Join Toni as she covers:
• Maintaining the natural hair while wearing commercial
hair
• Utilizing different types of weaving techniques
• Hair replacement as another solution to hair loss
north room G
Sun • 1:45 - 2:45p
Mon • 1 - 2p
Sun • 9a - 6p
Mon • 9a - 4p
18
For Premiere Birmingham tickets call 800-335-7469
Faye is one of the most inspirational educators of our
time. Owner of the ADU School of Cosmetology, she has
amassed a résumé of unprecedented accomplishments;
from building industry leading salons, gaining top
magazine exposure and most of all...helping the people!
north room G
Sun • 12:30 - 1:30 • 4:15 - 5:15p
.
hair prescriptions
Featuring Cynthia Cole, P.H.D.
(Professional Hair Doctor)
discover
birmingham
Creativity and quality hair are the key to success and
increasing your income! Attend this class to learn what
quality and processing human hair is.
• Hair replacement options for hair loss
• Medically related: Cancer and Alopecia patients
• Custom hair pieces, extensions, weaving and
custom wigs
• Hair prosthesis for women and men of all ethnicities
An Image Consultant, Hair Replacement Specialist,
Master Hair Weaver and “Professional Hair Doctor”,
Cynthia specializes in innovative, unique customized hair
extensions and hair replacements.
Join us on the exhibit floor for more!
north room G
Sun • 10 - 11a
Mon • 11:45a - 12:45p
Hair Prescriptions
shopping, dining, nightlife,
culture and more....
Known for it’s classic Southern charm and
hospitality, check into Birmingham and check out
www.bcvb.org for some of the following:
• Map of Birmingham
• Area Attractions
• Dining, Shopping, Events
.
nu expressions
Featuring Samantha Huntley
Hair on the Go
Explore the chameleon in every client you encounter as
we demonstrate how today’s salon professional takes
the spice of versatility into territories that sizzle by
augmenting professional and commercial looks to be
playful exotic tresses for an evening occasion.
Join the hair extension revolution! This technique requires
no glue or braiding, resulting in a versatile mane that
looks extremely natural.
• Learn the most innovative technique for adding hair
extensions
• Learn how to properly relax, color and maintain the
integrity of your client’s natural hair while wearing hair
additions
• Use the latest hair cutting tools and ceramic irons
Dart Circular Trolley
The Dart Circular is the perfect solution for getting
around Birmingham’s Southside and Downtown
areas, including the Convention Center. The fleets
of vintage trolleys run 7 days a week beginning at
10:00am. With three interchangeable routes and a
cost of only 25¢ the trollies are fun, convenient and
inexpensive.
Five Points South
Five Points South is Birmingham’s hot spot
for shopping, dining, pubs and dance clubs.
Conveniently located on the Dart Circular Trolley’s
Route, it’s Spanish Baroque and Art Deco combine
to produce an unforgettable mix of culture and
entertainment you won’t want to miss!
north room B
Sun & Mon • 1:45 - 2:45p
19
global texture
bia international
.
visions beauty distributors
Featuring Maurice Burnett, Carnette Burnett,
Andre Edwards & Robear Landeros
Featuring Toby Holloway, Theo Garfield, Felissa Jackson,
Candace Chatman, Leanda Lee & Kristy Smith
Animation Collection
Visionaire Styles of Tomorrow
The award winning BIA Artistic Team Carnette Burnett and Robear Landeros, and featured
industry stylists, presents the 2007 Animation Color Collection. In a hands-on classroom
environment learn their Animation color/foil technique for color placement -- just 3 easy
steps that will increase your profit for coloring service. Join us and stretch your creativity
to the limit!
• Fun coloring techniques
• Creative color placements including geometrics
• Boost your color service profit
DYNAMIC. GLOBAL. VISIONARY.
BIA / THE POLY-TEXTURAL SOCIETY
Coming together to showcase their superior P.K. cutting skills and chemical relaxer
services, the National Educators of VST have traveled across the country to educate
fellow stylists.
Learn proper analysis to determine the correct application, formula and timing for
successful results. Become a chemical expert by learning the tools and rules of proper
permanent hair relaxing. Hair textures that are naturally curly, wavy or kinky can be
satisfied with Ceramic Phusion Technology.
By combining ceramic irons with the Design Essentials products it is easy to achieve
thermal straightening that creates maximum movement, intense sheen and long lasting styles.
north room B
Sun & Mon • 10:45 - 11:45a
Movers & Shakers
north room I
Sun & Mon • 9:15 - 10:15a
patric antonio bradley
bonika shears
Featuring Patric Antonio Bradley
Featuring Leah Watson & Bonnie Megowan
Zig Zag
Crop Circles: Haircut Collection
Experience the techniques that make the Patric Antonio Bradley name known
throughout the world for fashion forward haircutting and colour. This class is for stylists
who want to modernize their skills, provided they have an open mind or trendy clientele.
Look at the foundation of techniques with a new twist that will allow you to unlock the
complete freedom of creativity.
Learn advanced techniques in using the shears or razor to create fashion forward looks.
• Demonstration of these techniques
• Interact with Patric–share ideas for inspiration
• Identify effective ways of using color to enhance and complement your client’s image
Quickly create a sexy textured cut for short, medium or long hair
using the Crop Circle Technique. Learn from Leah Watson, The
Mistress of Information and internationally renowned shear expert,
Bonnie Megowan. Be inspired by Leah’s difficult journey to her current
position as a sought after celebrity stylist for the movie and cable
industries.
• Create a signature style for your client with circular and parabolic sectioning
• See a new, easier hand positioning for point cutting
• Learn how to select the right tool based on your cutting style, client’s hair texture and
finished look
north room I
Sun & Mon • 10:45 - 11:45a
north room B
Sun • 12:15 - 1:15p
Mon • 9:15 - 10:15a
20
nahbila’s essentials
chuck caple
Featuring Sonia Tutuwan
Featuring Chuck Caple
Creative Textured Hair Styling
Chuck’s Bob Collection
Learn the most innovative techniques for managing hair whether it is textured or kinky.
Gain a wealth of options for all hair including natural afro kinky hair on everything from:
• Twists
• Locks
north room I
east room N
• Washing
Sun • 3:15 - 4:15p
Mon • 9:30 - 10:30a
• Combing
• Styling
Also, we will discuss the use of color to enhance your appearance and extensions to
increase your style variety. The current movement towards natural hair is no fad, but a
movement towards redefining and embracing what is beautiful and acceptable to people
with textured hair.
Attend this class and embrace your roots today!
Bobs are the “in” style for the new season. Chuck’s new collection goes from chin length
to jaw length, symmetrical and asymmetrical defining the look for the future. Including the
Asian bob, diagonal bob and futuristic bob, this world leading cutter’s signature trademark
is putting movement into hair through the art of distribution.
north room B
Sun • 9:15 - 10:15a
Color Placement: More than Coloring Hair
Many can color hair but few can place color exactly where and how they want it.
• Discover how to place color exactly at the desired level you want
• Placing color is easy and fun
• Cover hair completely
north room B
Mon • 12:15 - 1:15p
www.naturalhairandskin.com
205.317.5767
charles gregory
salonsense
Featuring Charles Gregory
Featuring Terri Winston
Charles has been Artistic Director for SoftSheen-Carson, Mizani and Bronner Brothers
Haircare Companies. His celebrity clients include Halle Berry, Queen Latifah, Laurence
Fishburne, Monica and many more.
The Secret Tools to Success
Are You Bankable?
Textured Cuts
• Learn the basics of advanced haircutting techniques
• Utilize different cutting tools to achieve different effects
• Discover basic and advance haircutting theories
north room I
Sun • 1:45 - 2:45p
Hair Color for Dummies
•
•
•
•
Gain a broader knowledge of color theory
Learn when to color and when not to color hair
Demonstration of hi- and low-lighting techniques
Properly color gray hair without receiving any unwanted cast
So you made a million dollars and now it’s gone. What’s next?
• Millionaire’s secrets
• Legitimize your business
• Benefits of corporate structuring
• Your dream team
• Making your money work for you
• Tax secrets, benefits and management
• Establishing business credit
• Credit management
• FICO building
• Financial freedom
north room I
Sun & Mon • 12:15 - 1:15p
north room I
Mon • 1:45 - 2:45p
21
barbershop highlights
barbers only
magazine
.
andis
Featuring Craig “Mr. Taper” Logan, Bashan
“B.G. Cutta” Gibbs & Vinny “Barberino” McGill
Featuring Ivan Zoot,
Mr. Taper boasts 18+ years as a Master
Barber, Bashan is one of Atlanta’s most
requested celebrity stylists and Vinny,
owner of Legends in downtown Atlanta
is one of the youngest Master Barbers
in GA.
Learn more, earn more, cut more, do more! This
contemporary clipper class will change your haircutting
forever. Learn amazing things you did not know you
could do with clippers. Faster cutting, better blending,
tighter fading…it’s all here in this 2007 clipper cutting
extravaganza! Transform money into your pocket,
immediately!
The Hollywood Barber
“What’s a Hollywood barber?” “How’d
they get that job?” This class is for the
advanced Master Barber who has ever asked these
questions.
• Cut/style with Hollywood results; attract celebrity
clientele
• Secrets to the photo shoot and film “perfect haircut”
• See the urban professional look popularized in today’s
media
• Perks of the Hollywood barber
north room H
Sun • 12:15 - 1:30p
The $100 Haircut
What would make your client spend $100 on a haircut?
This class is for advanced barbers or stylists who want
to increase ticket sales. Attract new clients with the
promotion and execution of the $100 Haircut.
• Multicultural haircut styles
• Client Focus (the pamper session)
• Promote yourself, upgrade your profession, look the
part
• Increase your ticket and finalize client relationships
north room H
Sun • 3:15 - 4:30p
Barbering 101:
The Beautician & Beginning Barber
Crash Course
Barbers Only emphasizes multicultural techniques
for any barbershop or salon; an excellent class for
beginning barbers and beauticians and a great refresher
for veterans. Learn barbering basics with professional
results!
• Basics of a professional look, regular haircut and
taper-fade
• Regular/Even and Taper/Fade style intro
• Superior cutting techniques, tools and hygiene
• Promotion and professionalism
north room H
Mon • 12:15 - 1:30p
Director of Education & Training
north room H
Sun & Mon • 10:45a - 12p • 1:45 - 3p
Andis Experience Zone,
Interactive Clipper Play Area
You’re invited to come and play with Andis clippers at the
ultimate stylist destination! Experiment with and explore
the tools, techniques and fun of today’s clipper cutting. A
“clientele” of no-risk mannequins are ready and willing to
play along. This is the ultimate try-before-you-buy clipper
test drive!
The Wahl® booth will feature the country’s best stylists
using a combination of clippers, trimmers and unique
blades to tailor any cut without picking up a set of shears.
Exhibit demonstrations include:
• Using a razor blade clipper attachment over a true
razor to create a more precise effect with much greater
ease; eliminating the myth that female styles can not
be done with clippers and trimmers
• Performances of the newest ways to attack a man’s
head of hair with Wahl® tools and adding a finishing
style that will keep your clients coming back again and
again
Sun • 9a - 6p
Mon • 9a - 4p
Sun • 9a - 6p
Mon • 9a - 4p
PROFESSIONAL
jim jones eagle international
seminars, inc..
oster® professional
products
Featuring Jim Jones
Featuring the Oster Ambassadors
The Art of Razor Cutting
Education at its best! You won’t want to miss the exciting
education and performance by the Oster Ambassadors.
They will not only show you how much range and creative
ability clippers allow you, they will teach you how to
implement it into your own creative mind.
• Learn techniques that you never knew were possible to
achieve with clippers
• Implement these techniques into your daily work
• Save time and generate more clients per day
Jim Jones, known as the Zig Zigler of haircutting for over
35 years, brings you the dynamics of razor cutting. In this
class, you’ll learn:
• The flipped-up razor cut
• Backteasing
• Underbeveling
• Cutting on the backside of hair
Take your artistic skills to the next level! Don’t miss this
razor sharp class!
east room A&B
Sun • 9:15 - 10:45a • 4:15 - 5:45p
Mon • 10:45 - 12:15p
The Inside Buzz in Clipper Cutting
Jim Jones’ clipper cutting prowess was featured on
Discovery Channel’s “Big”, featuring his clipper over comb
haircut. Jim will share his clipper cutting ideas to use
on both men and women. Get the latest buzz on clipper
cutting and making more money!
east room A&B
Sun • 12:45 - 2:15p
Mon • 2:15 - 3:45p
22
.
wahl® professional
Give your career a boost and spend some time with the
Oster Ambassadors! It will be time well spent!
Sun • 9a - 6p
Mon • 9a - 4p
nail education
creative nail .
design
opi products, inc.
nail tek
presented by Ace Nail Supply
Featuring Valerie Clark
Featuring Anna Boyer
Featuring Joseph Pham
The Custom Blended Manicure by
Creative Nail Design®
Spa Services by OPI
Create customized enhancements that complement skin
tones or create the perfect contrast for a dramatic nail
makeover. Blend signature shades to create the illusion
of longer nail beds. Create enhancements that represent
you as an artist and raise your profits and increase your
client base.
north room E
Sun • 9:15 - 10:30a
Brisa™ Gel by Creative Nail
Design®
Create sculpted and overlay nails that last with unbeatable
shine and durability using Brisa™ Gel. This innovative
U.V. Gel features high quality sculpting gel with incredible
workability, combined with revolutionary technology that
covalently bonds to natural nails.
north room E
Sun • 12:30 - 1:45p
Customized Liquid & Powder
Enhancements by Creative Nail
Design®
• Perfect smile lines and the traditional techniques of a
Permanent French Enhancement
• Build enhancements that have natural beauty and
incredible durability
north room E
Mon • 9:15 - 10:30a
Natural Nail Care by Creative Nail
Design®
Explore profit building brands such as SpaManicure®
for comprehensive citrus infused manicures, moisture
enrichment with SolarManicure®, marine derived
pedicures utilizing the SpaPedicure® line and pedicure
options with Raw Earth™.
Today’s spa concept is not about a place with a lot of
space, it’s a way of doing business and servicing customers to build long-term relationships. It’s about an experience that’s memorable and worth repeating. Learn how
to put “ahhhh” into every service to keep clients coming
back for more!
north room E
Sun • 10:45a -12:15p
Express Sets
Looking for fast techniques for acrylic enhancements and
the latest in quick natural nail services? Look no further!
We’ve put the pedal to the metal on new service ideas
that will increase your speed and your profitability!
north room E
Sun • 2 - 3:30p
Makeover Artistry
See the latest techniques for reconstructing short flat nail
beds, creating exciting nail art and French techniques with
OPI’s AbsoluteFx and new Brights Nail Lacquer Collection.
If you can imagine it, you can create it with OPI!
With over 25 years of experience, Valerie’s “down-toEarth” personality combined with her insights make her
classes informative, useful and worthwhile.
The Art of Nail Rx
Natural is real. All else imitates nature.
At Nail Tek we employ Assistive Science; science that
assists the body in the natural process of growth,
development and repair. We never mimic nature—we
facilitate it. Our products are designed to deliver natural
results. Help clients grow strong, healthy natural nails. Be
a leader in your profession.
• Become a diagnostic professional with techniques to
conduct a client interview
• Diagnose nail conditions
• Make prescriptions for at home therapy.
Assistive Science…The Nature of Nail Tek
north room C
Sun • 1 - 2p
Mon • 11:45a - 12:45p
north room E
Mon • 10:45a - 12:15p
Nailing the Basics
Jump back in or start your career off right with OPI!
Whether you’re fresh out of school or have just been away
from the business for a while, OPI can help you make the
transition to profitable professional by focusing on salon
service essentials.
north room E
Mon • 2 - 3:30p
north room E
Mon • 12:30 - 1:45p
See live demonstrations on Brisa Gel, Customized Liquid &
Powder and Custom Blend enhancements at the booth.
Sun • 9a - 6p
Mon • 9a - 4p
O •P • I
23
nail education
gelousy gel nail
systems
lechat nail care .
products
.
poshe’
Featuring Erick Westcott
Featuring Anita Walker
Featuring Vickie Maher
Pink & White for Perfection & Profit
From basic application to perfecting your arch, file angles
and uniform smile line placement, this class will keep your
phone ringing with referrals and people begging you to fit
them in for the perfect French enhancement.
In this fun and informative class, learn how to:
• Perfect your pink and white gel application
• Fix problems before they start
• Create the perfect French gel enhancement
every time
LeChat Powder Gel® System &
Color Gel Nail Art
Enhance your skills and increase your profits with our
innovative gel systems. The possibilities are endless with
LeChat’s gels and nail art!
north room C
Sun • 10:30 - 11:30a
This is the most insightful class ever on natural nail care!
This class begins with the structure and composition of
healthy nails, then identifies the many causes of common
nail problems and their solutions. This class also covers
the latest findings on nail infections and how to treat them
for the fastest, safest results, all without compromising the
condition of the natural nail.
east room M2
Sun • 9:15 - 10:30a
LeChat NobilityTM Competition Gel
Soak Off Formula
north room C
Sun • 11:45a - 12:45p
Mon • 1 - 2p
Getting Real: The Science of
Healthy Nails
A great addition to spa services, this innovative soak off
formula gel system caters to natural nail enhancements.
This system:
• Keeps natural nails from breaking
• Helps polish last longer
• Applies quickly and easily
Relaxology Massage for Pedicures
Your clients will be coming back for more when you
give them the ultimate in stress and tension relief. Using
specific massage and pressure points from zone therapy
and reflexology to induce relaxation, this hands-on class is
the perfect way to refresh your day!
east room M2
Sun • 1:45 - 3p Mon • 11a - 12:15p
Your clients will be completely satisfied!
north room C
Sun • 2:15 - 3:15p
Mon • 10:30 - 11:30a
backscratchers salon
systems, inc.
presented by Lebelle
Featuring Gail Crawford
Glass Glaze Fiberglass and Silk
Wrap System
Offer natural looking nails without using primers or monomers. Apply the best fiberglass/silk system available.
north room D
Sun • 10:30 - 11:45a
Technical Troubleshooting
Join Gail for application technique information, troubleshooting ideas and suggestions on retailing and add-on
services.
• Glass Glaze System
• Extreme Powder Glaze System
• Heavenly Soles Foot Care System
• Salon Aseptic Control System
north room D
Sun • 1:30 - 2:45p
Extreme Powder Glaze System
The best of resin technology and acrylic combine! Extreme
uses no primers or monomers resulting in no harsh odor,
very little filing and strong, durable results in 30 minutes.
north room D
Mon • 9:15 - 10:30a
24
precision nails
fungus & mold
prolinc
Featuring Jaime Schrabeck,
Ph.D.
Featuring Paul J. DiMeglio, P.h.D.
Waterless Spa Pedicures
Fungus & Mold: Causes and Cures
Be Natural Total Foot
Makeovers…They’re More
than a Pedicure!
Spa pedicures are hotter than ever, but so is the
controversy surrounding foot spa safety. Protect the health
and safety of your clients and yourself.
• Provide extraordinary spa pedicures without the hassle
and expense of foot spas
• Save time, reduce costs, work cleaner and smarter
than your competition
• Attract more clients with the safest and best pedicure
possible
east room M2
Sun • 10:45a - 12:15p
Mon • 12:30 - 2p
Clients Behaving Badly
Bad clients ruining your business? Wish you had better
clients and more of them? Manage even the most difficult
clients!
• Implement policies that eliminate bad behavior
• Improve the quality and quantity of your clients while
increasing job satisfaction and income
east room M2
Sun • 3:15 - 4:15p
Paul J. DiMeglio, Ph.D. is a chemist, inventor of a Patented
Anti-Fungal Drug and formulator of TolnafOil, Formula 3
and Onymyrrhe. He’s a recognized authority in chemical
technology and product research. Dynamic and thought
provoking, he’ll leave you optimistic, confident and more
fascinated by your chosen profession than ever before!
Learn:
• Medically based facts explaining the causes of fungus
and mold
• The latest products available to prevent and cure
fungus and mold
• Everything you’ll ever need to know about curing
toenail fungus
Attendees will receive a Certificate of Completion from
the American Hygenics Association.
north room D
Sun • 3 - 4:30p
Mon • 12:15 - 1:45p
Featuring Alice Wallace
As a 13-year veteran specializing in pedicure services
and business development, join Alice as she teaches you
how to:
• Safely and easily remove unsightly callused skin using
the Be Natural Callus Eliminator and our NEW Callus
Eliminator Pre-Soaked Pads
• Reduce pedicure time while providing service results
so gratifying, clients won’t mind paying more
• Safely work with diabetics and the elderly
• Earn extra money retailing products that compliment
your services
• Build a profitable pedicure business and a loyal
clientele
Sun • 9a - 6p
Mon • 9a - 4p
fungus
&MOLD
specialized continuing .
education consultants
.
atwood industries
.
biomaris usa
Featuring Nancy King
Featuring Tina Hjelm
Pedicure Spa Compliance
Drill Friendly
Featuring Rose Chvasta, CIDESCO
Diplomate & Joyce Cobourne, Esthetician MBA
Don’t get caught with your dirty pedicure screens on CNN!
Set your salon apart from the rest. Learn:
• Sanitation procedures to protect your clients
• How to avoid fines and lawsuits by sanitizing properly
north room C
Sun • 9:15 - 10:15a
Independent Contractors &
Booth Renting
• Determine a tech’s work status as a booth renter,
employee or independent contractor
• Importance of written booth rental agreements
• Pros and cons of booth-rental vs. employee-based
salons
• Organize a successful booth-rental environment
north room C
Mon • 9:15 - 10:15a
Tina brings over 10 years of electric filing experience to
Premiere Birmingham and is currently an educator for
AEFM and the Alabama State Board. In addition, Tina owns
and manages The Escape Day Spa & Salon in Moulton, AL.
Tina will share with you:
• Practical applications and safety procedures in compliance with your e-file
• Ways to master the French Fill
• Procedures and timesaving techniques to help you earn
more money
Tina encourages class participation and the sharing of
ideas to make our industry “Drill Friendly”.
Sea-phisticated Hot
Stone Manicure,
Pedicure and Hand
Renewal Treatments
• Revolutionize your spa treatments by
providing innovative, anti-aging hand and foot care
• Allow your customers to experience the curative ability
of the sea!
• Easily perform sea water manicure, pedicure and hand
renewal treatments using hot stones or a heat lamp
east room G
Mon • 9:30 - 11a
north room D
Sun • 12 - 1:15p
Mon • 10:45a - 12p
25
dayspa & esthetics
.
satin smooth
cara cosmetics.
international, inc.
Featuring Rose Chvasta &
Joyce Cobourne
Featuring Deborah Coddens
Featuring Leslie Christin
Ultrasonic Exfoliating
Facial Treatment
Waxing Made Easy
Fall/Winter Makeup Techniques
The newly graduated will benefit by being introduced to
specialized tools that will perfect their waxing services. The
seasoned professional will also be inspired by introducing
new marketing ideas and developing advanced-waxing
techniques.
• New techniques for Fall/Winter 2007
• Sultry, smoky eyes and false eyelashes
• Creating events and generating retail revenue
• Learn how to make yourself successful in the salon or
spa
• Incorporate pot waxing and roll-on waxing systems into
your salon
• See body waxing for all parts of the body, including a
Brazilian demonstration
Bridal Makeup
biomaris usa
• Increase moisture retention and reduce
acne and rosacea
• Stimulate collagen fiber growth to provide
an anti-aging result
east room G
Sun • 9:30 - 11a
Glycolic Facial Treatment with
Explanation of
Alpha-Hydroxy Acids
• Slough off plant-based scrubs and see why Glycolic acid
is important in your spa facials
• Conduct a proper skin analysis and correct glycolic
application
east room G
Sun • 1:30 - 3p
Attend a waxing class that is fun and educational. Catered to
the attendee, you are able to join the open floor discussion
about what is happening in the waxing world.
north room F
Sun & Mon • 1:30 - 3p
Sea-phisticated Hot Stone
Manicure, Pedicure and Hand
Renewal Treatments
• Revolutionize your spa-treatments by providing innovative, anti-aging hand and foot care
• Allow your customers to experience the curative ability
of the sea
• Easily perform sea water manicure, pedicure and han
renewal treatments using hot stones or a heat lamp
east room G
Mon • 9:30 - 11a
The Ultimate Sea-phisticated
Detoxifying Cellulite Treatment with
Massage Cupping Technique
• Learn this unique alternative to the popular Salt Scrub/
Wrap Treatment
• Understand what causes cellulite and how sea water
based ingredients can make a remarkable difference
with this shower-optional service
east room G
Mon • 1:30 - 3p
Learn how to advance your makeup career in this jampacked session. Learn tips, tricks and secrets from the
Hollywood makeup artists! See what makes the stars
look so spectacular.
east room M1
Sun • 1 - 2:15p
Join Leslie in a fun-filled hour of tips and techniques.
Learn how to incorporate bridal makeup services into
your menu.
• Watch a step-by-step bridal makeup demonstration
• Hear retail ideas to boost your bridal business
• Learn tips for photography and video
east room M1
Mon • 12:45 - 2p
skin deep.
cosmeceuticals
.
dermavista
Featuring Kristine Ross
presented by Dermavista.com
Cutting Edge Science in Skin Care –
Micro-Current Non-Surgical Facelift
and Cosmeceuticals Demo
Betty Harris is an esthetician, marketing consultant and
owner of LeBella Spa in Franklin, TN.
This course was designed to bring the aesthetician to a
higher understanding and awareness concerning the new
science in the skin industry.
• Learn what to look for in a product line – cosmetic
versus cosmeceutical
• Discuss micro-current, non-surgical facial rejuvenation
• Discover the science of cosmeceuticals and learn their
importance
• See a micro-current facial treatment using
cosmeceuticals
• Hear business objectives including soft sell techniques
and facials versus
facial treatments
Skin speaks...
• Q & A session
We Translate!
Featuring Betty Harris
Non-Surgical Face and Neck Lifting
• Learn non-surgical lifting with the Contour Ultra, an
advanced micro-current system for automatic, handsfree muscle toning
• No matter how much time and money your clients
spend on their skin, if you do not help them firm and
tighten the muscles beneath, they will never truly look
younger than their age
• This will be a live demo and will include a systematic
cabin and homecare system
north room F
Sun & Mon • 11:30a - 1p
north room F
Sun & Mon • 9:30 - 10:45a
26
.
clean + easy
temptu nyc
.
brow lash art
presented by American International
Featuring Sylvia Pichler
Featuring James Wealthy
Airbrush Make-Up Made Easy
Brow Lash Art by James Wealthy
Featuring Brenda Skermont
Brazilian Pot Wax
It’s time for baby soft, hairless skin the Clean + Easy
way! Hair removal is a big business and Brazilian waxing
is a great add on service.
Hard wax is an alternative for many waxing regiments in
the salon…eyebrows, face, underarms and much more.
Supervised hands-on application ensures proficiency!
• Learn the basic skills needed to offer this year-round
service in your salon
• Discover the theory of hair growth and salon hygiene
• Promote service and waxing techniques
• Learn color techniques that can be used to update and
help you master the airbrush application
• Combine your existing make-up artistry with airbrush
techniques to achieve optimum results
• Be introduced to the latest product development for
Temptu, The Airbrow and see how to achieve the perfect
eyebrow in seconds
east room M1
Sun & Mon • 11:15a - 12:30p
As the Creator of the DVD series Brow Lash Art and The
Art of Threading DVD Vol. I; James is one of the most
sought after Thread Artists and Brow-Lash Artists around.
Join James as he:
• Reveals an ancient method of threading
• Teaches the secrets of how to remove unwanted facial
hair with THREAD
• Offers special bonus features of Eyebrow Tinting and
the Application of Individual Eyelashes with his NEW
“Wealthy LASH”Eyelashes Adhesive
east room I
Sun • 9:30 - 10:45a • 2:45 - 4p
Mon • 9:30 - 10:45a
(Attendees please note that demonstrations show partial
nudity. Educator will need a model from the class for
Brazilian demonstration.)
east room I
Sun & Mon • 11:15a - 12:30p
.
gigi
specialized continuing education
consultants, inc.
presented by American International
Featuring Kevin D. Heupel
Featuring Cathy Jorgensen
Eye Brow Shaping –
Pot Waxing Facial Waxing
Facial waxing can create different looks or completely
change the appearance of the overall face. Learn
the pros and cons of waxing and shaping the brows.
Observe demonstrations on rules of waxing with detailed
advanced instructions on speed waxing.
• Learn facial, bikini and large area waxing including leg
and arm techniques
• Discover the answers to waxing problems you may
have
• Learn tips on how to do a waxing consultation to
increase business
Time is money! Learn the latest techniques for pot
waxing in your salon with GiGi’s Pot Wax System.
east room I
Sun • 1 - 2:15p
Mon • 12:45 - 2p
As an expert in the area of professional licensing and
administrative law, Mr. Heupel has served as a Section
Director for the Colorado Department of Regulatory Agencies
where he was responsible for administration and policy
making for the beauty profession.
Medical Esthetic Practices
& Liabilities
As estheticians expand into the areas of chemical peels,
microdermabrasion and lasers; their risk of liability
increases substantially. One wrong move and you could lose
your livelihood.
This class will discuss:
• The regulatory line between esthetics and medicine
• Applicable rules so you don’t cross the line
• How to protect your clients by learning FDA
classifications of esthetic devices
east room G
Sun & Mon • 11:30a - 1p
Don’t miss the premiere
dayspa event of 2008!
June 1-2, 2008
Orlando, Florida
For more information visit
www.premiereshows.com
27
business forum
.
inspiring champions
share the wealth
Featuring Oscar Valencia, Jr. & Lance Courtney
Featuring John Amico
STOP Whining & Start Mining!
Featuring Oscar Valencia, Jr.
5 Simple Systems to Creating Wealth
• Learn the top 3 ways to gain NEW and IDEAL clients
• Get existing clients to build your business for you
• Market and promote your business with little or no money
east room L
Sun • 9:30 - 11a
Double Your Income Now!
Featuring Lance Courtney and Oscar Valencia, Jr.
• Increase your income $10,000 to $30,000+
• Schedule clients for 2 to 3 extra visits per year
• Double your income WITHOUT raising prices or working more hours
east room L
Sun • 1:30 - 3p
Mon • 12:45 - 2:15p
Win Your Client for Life in Just 10 Minutes
Featuring Lance Courtney
This exciting fact-filled presentation is guaranteed to change your thinking. By changing
five simple habits, you can become a millionaire behind the chair.
• Increase your income overnight
• Earn $100,000 a year and have a net worth of $1 million
• Implement in less than one hour, have fun and retire rich
east room L
Sun • 11:30a - 1p
Mon • 11a - 12:30p
The Million Dollar System
These tried and true methods helped John generate millions of dollars as he created
his 425 salons. Today, John is helping independent owners grow. Join John and learn to
implement his Million Dollar System.
• Be on a fast track to create a salon business that will do $1 Million and more
• Learn the proven step-by-step systems to drive clients and staff into your salon
east room L
Sun • 3:30 - 5p
Mon • 2:30 - 4p
• Double or triple sales with confidence and integrity
• Attract new and ideal client referrals into your business
• Create a WOW experience with every guest every time
east room L
Mon • 9 - 10:30a
salon training international
esbi international artistic team
Featuring Terry Folawn
Featuring Nuccio Basilisco
10 Points of Profit Every Salon Professional
Should Know
Help I’m Having an Identity Crisis!
• Diagnose what works for your company
• Understand truths about the relationship between profit and productivity
• Speed the growth of your business
east room J
Sun • 11:30a - 1p
How to Make $3,000 a Day and Have a Life
• Double or triple service and retail sales
• Maximize dollars spent from your client base
• Determine your professional distinguishing qualities
east room J
Sun • 3:30 - 5p
Retail Results
• Understand the importance of retail recommendations for client retention
• Increase salon retail purchases by at least 50%
• Use proven systems to boost retail business
east room J
Mon • 11a - 12:30p
28
Business Philosophy and Branding
Who you are makes the difference! Learn how to become unique, translate a vision of
branding and create a plan to take action.
• BRAND yourself and your salon
• Create an unforgettable IDENTITY to build your future
• Separate yourself from others and dare to be distinctive
east room K Sun • 9:30 - 11a
east room J Mon • 12:45 - 2:15p
Calling on All Angels
Personal Growth, Guidance and Direction
Take a ride through your heart and soul and unlock the door to becoming the angel you
were chosen to be.
• Discover your full potential and create a new mind set
• Open new doors for life, growth and happiness
• Discover what you are capable of achieving in life
east room K
Mon • 9 - 10:30a
hairdresser career
development systems
.
mikal salon and spa computers
Featuring Jon Gonzales
Featuring Fred Dengler
Jon’s career spans over 40 years as a successful hairdresser, salon owner, motivational
speaker and entrepreneur.
Put Your Marketing on Autopilot!
Strictly Business – A Business Strategy for Success &
Profitability
•
•
•
•
•
•
•
Improve employee attitudes and work habits
Develop powerful business management skills
Learn cost-effective marketing techniques
Hear 10 steps to grow your business
Discover how much and when to raise prices
Implement 6 steps to build customer loyalty
Learn team building guidelines on how to recruit, hire, train, compensate and motivate
east room K
Sun • 11:30a - 1p • 3:30 - 5p
Mon • 11a - 12:30p • 2:30 - 4p
i.s. marketing, .
designers & printers
Featuring Donna Martin-White
Activate All Sources of Income
Starting and running a successful business is no easy task. It takes commitment, determination and a will for success. Take advantage of 24 years of experience from an “Addy
Award” winner listed as “Marketing Guru” by LNE.
• Learn vital skills used by the most successful businesses
• Find out why the ability to influence effectively is one of the most important
business skills
• Save thousands of dollars on marketing and still see increased response
• Discover why most advertising does not work
• Hear the mistakes that have caused so many businesses to fail
• Discover 101 tips on how to double your income
east room K
Sun • 1:30 - 3p
Mon • 12:45 - 2:15p
• Learn 3 ways to get your customers back in more often
• Double your new customer retention and create easy referral programs that work
• Put your marketing on autopilot – with minimum effort and costs you can get maximum
results
east room J
Sun • 9:30a - 11a
Mon • 9a - 10:30a
Supercharge Your Front Desk
• Discover new up-sell, pre-booking and price check scripts
• Make up to $60,000 extra at the front desk without adding staff, extra marketing or
increasing management time
• Fine tune your front desk customer service and turn it into the most profitable part of
your business
east room J
Sun • 1:30 - 3p
Mon • 2:30 - 4p
Win a FREE trip
to Premiere
Orlando 2008
Premiere Orlando is considered to be
one of the best beauty events in the
United States. Everyone wants to
attend! Even more…we want
YOU to be there. One lucky
winner* will receive the
following:
• Two round-trip airline tickets to
Orlando, Florida
• Two nights of hotel
accommodations
• Two tickets to attend premiere
Orlando 2008 on June 1st and 2nd,
2008
• Two Walt Disney® Park Hopper tickets
• Two tickets to the Premiere Party
*To enter, just complete the back portion of
your ticket. If yours is the lucky ticket drawn
Monday afternoon at the show, you will
receive a travel package voucher.
Remember, you cannot win if you do not
attend…so purchase your show ticket today!
You do not have to be present at the time of prize
29
drawing to win.
participating companies
ABBA
All Dolled Up, Inc.
American Association of Cosmetology
Schools
American Board of Certified Haircolorists
Andis Company
Atwood Industries
B.W. Boyd Shears/ Utsumi America
BaBylissPRO
Backscratchers
Barbara Black Publishing
Barbers Only Magazine
Beauties City Supplies
Beauty Mall
Beyond White Smile
BIA International
Biomaris USA
Body Care Resort
Bonika Shears
Bric McMann
Brilliant Products/ Silence HP
Bronner Brothers
Brow Lash Art
Cape Connection
CARA Cosmetics
Centrix/ Cricket
Charles Gregory
Choice Brush
Chromastics
Chuck Caple
Clean + Easy
Colours of Joy
Creative Nail Design
Crown Industries
CUTS Apparel
Derma Vista
Diamond Towel & Supply Company
Donna Bella Hair Extensions
Eden Laboratories
Enzo Milano, Inc.
Exotic Recovery, Inc.
Fake Bake Tanning Products
Falcon International Group
Farouk Systems
FHI H.E.A.T.
Flex 360 Shear Systems
Florida Shears
Forest City Beauty Supplies
Forfex
Fusion/ Torain Hair Extension
Gary Gerard’s International
Gavson Salon Classics
Gelousy Gel Nail Systems
GiGi
Goldwell
Graham Webb
Grund
Hair Prescriptions
HAIRART, Inc.
Hairstok International
IS Marketing
IT&LY
It’s So Easy
Jatai Razors
JC Penney Salons
Joewell USA
John Amico Products
KARG, Inc. New York
KMS California
LaSaunt Hair Color Company
LeChat Nail Care Products
Lipchic/ Elan International
L’Oreal Professionnel
Magazine Service Outlet
Martin Parsons
MATRIX
Metropolis Technology, Inc.
Millennium by Harms Software
Modern Salon Media
Nahbila’s Essentials
Nail Tek
Naked Cosmetics
Natrique
New Concepts Hair Goods
Nina, Inc.
Nu Expressions
OPI Products
Oster Professional Products
Passion Beauty
Patric Antonio Bradley
Poshe’
Pravana
Pretty Woman
ProLinc
Pure Colors
Q-Voe International
RAHA
Redken 5th Avenue NYC
Rejuvenation Technologies, Inc.
Rude Man, Inc.
RUSK
Saint Charles International
Sally Beauty Supply
Salontech
Salonwear
Satin Smooth
Scissor Mall
Scruples
Sebastian Professional
Sensei Shear Systems/Via San Francisco
Sexy Hair Concepts
Shine Design Apparel
Simplicity Hair Extensions
Skin Deep Cosmeceuticals
SMART
Smart Step Therapeutic Flooring
Smockers
SO CAP Hair Extensions
Sparkle Plenty Designs
Sun Laboratories
TEMPTU
The MIKAL Corporation
The Tetra Corporation
TheSalonStore.Com
TIGI
Toni Love’s Training Center
Top Secret Haircessory, Inc.
Tressa
U.S. Mat
Ultimate Creations/ Infinite Aloe
Unique Edge 2000, Inc.
Upscale Magazine
Vanish Color Corrector
Visions Beauty Distribution
Vitale Pro
VOILA
Wahl Clipper Corporation
Washi Scissor Company
Wella Professionals
White Professional Tooth Whitening
White Sands Hair Care
Worcester Reading Company
Plus Many More….
Participating manufacturers
subject to change.
come party in PINK with us
and support a great cause!
Sunday, September 30th • 8pm - 12pm
Sheraton Birmingham Hotel Ballroom
cash bar, music & entertainment • must be 18 or over
suggested donation of $2 per person
all proceeds from the simply pink party will .
be donated to the National Breast Cancer Society
easy
ways to
register for
workshops
visit www.premiereshows.com
complete
form
on page 35
hands-onregistration
educational
series
call
800-335-7469
one-on-one
demonstrations
Seating
is limited!
latest
fashions
and trends
Paid show admission is required to register for workshops.
workshops
minardi
simplicity hair extensions
Featuring Beth Minardi
Featuring Okyo Sthair
BECOME A HAIRCOLOR STAR...
RIGHT WHERE YOU ARE
As SIMPLE as 1-2-3
JOIN CELEBRITY HAIRCOLOR AUTHORITY BETH MINARDI for an inspirational hour of
haircolor education at its finest.
• Learn how she and her husband, Carmine Minardi, built a multi-million dollar
haircolor business in the center of New York City
• Hear her discuss the ten steps to success which any salon owner or salon colorist
can use to place them at the very top of their profession
• Beth shares how she hires, trains, motivates and rewards new salon professionals
who show a passion for color
• She’ll talk about products, color philosophy, color theory and about the importance of
creating a great color environment... and a winning color “culture”
Whether you work in a large departmentalized salon or in a smaller, more intimate
situation, Beth’s pearls of wisdom will leave you with the great advice you need to
maximize your salon success. Don’t miss this one hour lecture! A question and answer
session with Beth concludes the program, so be sure to have your questions ready.
Beth Minardi is a contributing editor to both Modern Salon and Process Magazines.
In addition, she pens a monthly Haircolor Question and Answer newsletter on
behindthechair.com. She is co-creator of Color America with Beth Minardi, a color
seminar designed to maximize the skills of career colorists and to elevate professional
hair coloring to an art form.
Forget the 6-hour application time. Fast, easy, versatile and a departure from every system
on the market, SIMPLICITY takes less than 30 minutes to apply. This revolutionary new
product requires no weaving, sewing, heat, messy glue or adhesive.
With SIMPLICITY, your clients can have the gorgeous hair they have always wanted and you
can significantly expand your extension business. SIMPLICITY will not damage clients’ hair
and actually aids in the growing out process.
•
•
•
•
Application in less than ½ hour
Will not damage hair
Comfortable and carefree
Profitable
Hair Extensions will be available
for purchase the Day of Show!
east room D
Sun • 2:30 - 4p
Mon • 9:30 - 11a
east ballroom A
Sunday ONLY • 12:30 - 1:30p
Look & Learn Prices
$25 On or Before Aug 25
$35 After Aug 25
$45 Day of Show
What do I need to bring?
• Brushes
• Combs
• Sectioning clips
Workshop Price
(A $200 Value)
$99 For the first 100
registered
What does the registration
cost include?
• Mannequin
• Practice hair
• Certification in
SIMPLICITY Hair
Extensions
new concepts hair goods
Featuring Bobbi Russell
Female Pattern Baldness
As a certified “Master” by the American Hair Loss Council,
join Bobbi to learn and understand why women lose their
hair, when to use extensions and replacements and two
different attachment methods.
east room D
Sun • 10:30a - 12:30p
What do I need to bring?
• Brushes
• Combs
• Sectioning clips
• Shears
• Scissors
• Spray bottle
MegaTips (U.S. Patent #4934389)
Workshop Prices
$199 On or Before Aug 25
$249 After Aug 25
$299 Day of Show
Lace Front
What does the registration
cost include?
A class kit will be provided
containing:
• Mannequin
• Practice hair
• Certificate of Completion
Learn how to earn up to $2000 for a head of hair
extensions. This course will offer an in depth training
on hair analysis, selection, application, removal and
maintenance.
Ever wonder how Tyra Banks and Beyonce’ change
their hair? With lace fronts. This fast paced course
will cover consultation, selection, design, application
and removal.
Hair Extensions will be available for purchase at the show.
east room D
Mon • 1 - 4p
31
Coupon Savings for Everyone!
coupons • coupons • coupons
Satin Smooth
Receive $25 OFF
Brazilian waxing kit
FREE Gift
when you come to the
Satin Smooth booth
Backscratchers Salon
Systems, Inc.
Receive a FREE
SeptiFile Trial Pack
with any minimum
purchase of $20
Tressa
Receive a FREE
Hobo Tote Bag with purchase
of K.I.S. Kit • Show Price $25
Kit contains: shampoo,
invigorating conditioner, root lifter
& thermal protecting hairspray
CARA Cosmetics
Receive a FREE #16 Brush
(A $29 Value) with purchase
of “Rediscover Your Beauty”
DVD
(A $53 Value)
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
SEP 30 & OCT 1, 2007 ONLY
New Concepts
Hair Goods, Inc.
Poshe’ / Almell
Products, LTD
Nail Tek / Prima
Technologies
White Sands
Receive a FREE Video
with the purchase
of a 9 pc. Starter Kit
for only $40
Receive a FREE
companion case for the
ORIGINAL Crystal File and the
ONLY one with the Lifetime
Guarantee
Receive
Receive
LaSaunt Haircolor
Company
Scissor Mall
Nina Inc.
Toni Love’s Cosmetology
Training Center
Receive
Premium source for Tara,
Matsuzaki & Yaska Shears.
Advanced Cosmetology Classes
for Licensed Cosmetologists
Buy any brand of shear,
Receive $100 OFF
Hair Replacement Classes
10% OFF
any kit with
purchase at show!
Receive a FREE
LaSaunt Jel
Developer 20 volume
$100 OFF
the purchase
10% OFF
any purchase of $50 or more
(including tools)
($7.50 Value)
(4 fl. oz.)
of each “Shisato” Shear
Skin Deep
Cosmeceuticals
John Amico
Products
KARG Inc.
New York
Lipchic / Elan
International Ltd.
Present this coupon & receive
a retail size bottle of
Copper Peptide Intense
Eye Therapy at
Biomiol Repair Treatment
Instantly repairs, reconditions hair
after color, perm or chemicals
Receive a FREE bottle of
Biomiol imported from Italy.
Purchase 2 or more
Dry Hair Cutting Shears &
receive 1 FREE K-14 or K-30
DHC Shear & 1 FREE DVD
$10 OFF
50% OFF
of show sale price!
Get FREE thinner & razor
Save
all Intro Salon/Spa
starter displays
Treatments regularly $25,
receive yours for FREE!
Clip & save with free coupons from some of your favorite manufacturers & distributors.
Take advantage of superior discounts & savings on the latest products. Refer to coupon for additional details.
coupons • coupons • coupons
Saint Charles
International
Atwood Industries
Gelousy Gel
Nail Systems
Upscale Magazine
Purchase a 5 pc.
Salon Starter Kit for $26.50 &
receive 50% OFF
the second one.
Receive
10% OFF
Purchase any box of
Gelouflex Gel Tips & receive
a Gelousy Brush-On Glue
Upscale
Subscription
Special
(A $13.25 savings)
all products / merchandise
in addition to Show Specials
PLUS...Receive
our DVD FREE
FREE
(A $6.95 value)
Receive
5 issue subscription for $5
FHI Heat, Inc.
Biomaris USA
All Dolled Up!
Fake Bake Tanning
Receive a FREE
2oz bottle of FHI Hot Sauce
(A $14 value)
Receive
10% OFF
No Purchase Necessary!
Florida Shears
Home of the famous
Sunsharpy cutting Tools
Buy the “NEW” striped “Zebra”
shear for only $299 or any other
shear valued at $189
or more & receive one FREE:
• hand made cobalt shear +
thinner valued at $175
• leather case
• scissor oil
• chamois scissor cloth
the wholesale price of
professional or retail products
Bonika Shears
Derma Vista
Buy one shear, get the second
of equal or lesser value
Half Price
Buy 3 or more shears,
receive 25% OFF
Total Purchase
Washi Scissor
Company
The “GREEN” dryer
Save $30 for show
participants
Receive a FREE
thinning or texture shear with
purchase of $199 or more.
Purchase
one (1) DVD for $49.95
or two (2) DVDs for only $70!
Silence HP
$10 Savings
with purchase
of Fake Bake Starter Bag
Sparkle Plenty Designs
says treat yourself & take
Receive 10% OFF all
SESDERMA
Skincare Products
ordered at show!
gorgeous blingy crystal tees
or tanks!
$5 OFF any one of our
Win a FREE trip
to Premiere
Orlando 2008
on each purchase of any
energy efficient Graphite or
Ionic Silence HP dryer
FREE $25 gift
of Skinny SolutionTM Cellulite
Fighter with soft,
sunless “Glow”!
premiere Birmingham policies
To enhance the show experience for all, we appreciate your cooperation with the following:
• In order to purchase products, you will be asked to verify that you are a professional or
student of the beauty industry.
• No strollers or pull carts allowed on the show floor.
• Premiere BIRMINGHAM is a trade show for Professionals in the Beauty Industry ONLY.
This program is not open to the general public.
• Opinions stated at the conference are those of the presenters and not necessarily those
of Premiere Show Group. Show Management reserves the right to change or cancel
any portion of the program without prior notice. Premiere Show Group cannot be held
responsible for exhibitors that may drop out of the event.
Class Attendance: Classes included with your registration are available on a first-come,
first-serve basis. Hands-On and Look & Learn Workshops with separate fees are limited by
the number of seats in the room.
Continuing Education:
Georgia Attendees – Attendees will receive two (2) credit hours towards your license.
Certificates will be provided at Registration.
North Carolina Attendees – Download “Out of State Credit for Continuing Education Hours”
at http://www.cosmetology.state.nc.us. Each instructor must sign the form for each class
attended. Attendee is responsible for submitting course outline and requested form via mail
within 30 days after completion of the course. The Board will review your request and grant
credit as appropriate.
South Carolina Attendees - Attendees will receive 6 to 12 credit hours toward license.
Information will be provided at Registration.
Tennessee Attendees – Contact your State Board at (614) 741-2515. All arrangements have
been made for CE hours.
For additional states eligible for continuing education, call (800) 335-7469.
NO Children Policy: Premiere BIRMINGHAM gives the professional an opportunity to
experience and learn. Due to insurance liabilities and also with respect to your professional
peers, children of any age will not be permitted on the show floors; nor will they be allowed
to purchase tickets or be admitted into any of the educational components.
No Smoking Policy: In compliance with the Alabama Clean Air Act, smoking inside is
prohibited by the Birmingham Jefferson Convention Center. Designated smoking areas
outside the building will be marked. We appreciate your cooperation.
Photography/Videotaping: No photography or videotaping of premiere BIRMINGHAM or its
Educational Program is allowed without prior permission from Show Management.
ticket outlets
To purchase premiere BIRMINGHAM 2007 show
tickets, contact these authorized ticket outlets, visit
www.premiereshows.com or call 800.335.7469.
Ace Nail Supply
Norcross, GA
800.783.1112
NxTrend
Lawrenceville, GA
800.282.9686
Beauty Alliance Stores
Largo, FL
800.282.2843
Royal Beauty Supply
Knoxville, TN
800.362.9888 x 231
European Image Salon
Suppliers
North Charleston, SC
800.922.5580
Sally Beauty Supply
For Store Locations,
Call 800.275.7255
Gulf South Salon Services
McComb, MS
800.647.8431
Gulf States Beauty Supply
McCalla, AL
800.933.4724
Innovative Salon Solutions
Lithonia, GA
800.233.1419
State Beauty Store #20112
Huntsville, AL
256.534.8580
The Salon Center
Homewood, AL
877.940.1140
Wynn Salon Services
Lawrenceville, GA
800.282.9686
Public Paging System: If attending the show with friends in the industry, be sure to set a
specific time and place to meet, as there is no public paging system within the Convention
Center.
Special Needs: If you have special needs that require assistance to ensure your participation
in premiere BIRMINGHAM is more enjoyable and meaningful, please contact Premiere Show
Group at 800.335.7469 at least three weeks prior to the show.
Tickets: Tickets are non-refundable and non-transferable (tickets cannot be shared).
attendance policies
Are you a professional or student of the professional beauty industry? We hope so, because
we don’t want to have to say “no”. Premiere BIRMINGHAM is ONLY open to beauty industry
professionals and students.
In order to purchase tickets, you will be required to verify that you are a professional or student
of the beauty industry. Non-licensed ticket holders or those unable to provide acceptable
identification will not be admitted. Please note: Tickets are non-refundable and non-transferable
(tickets cannot be shared).
The following is a list of acceptable forms of credentials identifying you as a member of the
professional beauty industry:
Salon/Spa Business License denoting Salon Ownership • Sally’s Professional Card (red)
Distributor Store Card • Cosmetology License • Cosmetology School ID Card
Cosmetology school business or state license
If you have another form of credential which is not listed above, please call 800-335-7469
or visit www.premiereshows.com.
34
hotel & travel arrangements
Make your hotel and travel arrangements for
Premiere BIRMINGHAM the easy way! .
Book online at www.premiereshows.com .
or call 800-237-5655.
For additional information, .
refer to page 36.
registration form
Sep 30th - Oct 1st, 2007
Birmingham Jefferson Convention Center • Birmingham, Alabama
ONLY ONE PERSON MAY REGISTER PER FORM.
Please copy this form for each additional registrant.
• To register for the show, you must complete sections 1 – 3 and 5 – 6
• To register for Workshops, you must complete sections 1 – 2 and 4 – 6
Show Admission – The show admission fee includes the
exhibit hall, all FREE classes and show floor education. Premiere
BIRMINGHAM is a BEAUTY PROFESSIONALS ONLY event. You may
be required to present photo ID and beauty license or student
ID during the event.
1 contact information
The entire event gives the professional an opportunity to experience
and learn. Due to insurance liabilities and also with respect to your
professional peers, children of any age will not be admitted on the
show floor as well as the educational components.
Beauty Industry Professional Registration – To qualify for the
beauty industry professional rate, you must be a current member of
the professional beauty industry and provide your license number.
Beauty Industry Student Registration – Students who are not
currently employed as a professional in the beauty industry may
register at the student rate. Students must provide a Student ID and
a copy of their official school schedule with their registration form.
5 ways to register
Online: www.premiereshows.com
Available until Tuesday, Sep 25th
By Fax: (407) 265-3134
By Mail: premiere BIRMINGHAM
c/o Registration Department
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
By Phone: (800) 335-7469 (9AM – 5PM, M – F, EST)
or (407) 265-3131
Available until Saturday, Sep 29th
In Person: Contact your local ticket outlet
(refer to page 34 for a listing in your area)
registration deadlines
Saturday, August 25th - Show Special Registrations must be
postmarked
Friday, September 7th - Advance Show Registrations must be
postmarked
Friday, September 14 - Orders received after September 14th will
be held at Will Call under each attendee’s name. Attendee must
provide photo identification and proof of license.
show hours
Sunday, September 30th
Monday, October 1st
9a • 6p
9a • 4p
day of show prices
Please print clearly the following information & keep a copy for your records.
NOTE: License number is REQUIRED to process registration (see page 34 for details).
Name:
Licensing State:
License#:
Salon/School Name:
Address:
City:
Phone: (
State:
)
This is my
Email:
Home Address
2 attendee type





Stylist
Colorist
Esthetician
Nail Technician
Barber





Zip Code:

Business Address
(Please check all that apply)
Massage Therapist
Cosmetology Teacher
Esthetics Teacher
Nail Technology Teacher
School Owner
3 show registration
On or Before August 25th
 Professional Two-Day Advance
 Student Two-Day Special




Salon Owner/Manager
Independent Contractor/
Booth Renter
Other: ________________
Student
How did you hear
about the show?







American Salon
American Spa
Attended Past Show
Barbers Only Magazine
Beauty Launchpad
Behindthechair.com
DAYSPA
After August 25th
 Professional Two-Day Advance
 Student Two-Day Special
$40
$30
$60
$50
$299
$99
$45
$
NOTE: Paid show admission is required to purchase
Workshops. Seating is limited. (see page 31 for details)
Beth Minardi • Look & Learn (select time)
 Sunday • 12:30 - 1:30p
Price
 On or Before August 25th
 After August 25th
$25
$35
New Concepts Hair Goods (select time)
 Sunday • 10:30a - 12:30p
 Monday • 1 - 4p
Price
 On or Before August 25th
 After August 25th
$199
$249
SIMPLICITY Hair Extensions (select time)
 Sunday • 2:30 - 4p
 Monday • 9:30 - 11a
Price
 $99 (for the first 100 registrants)
5 total payment
Subtotal Workshops
$
Section 3 + Section 4 = Total Amount Due
$
6 method of payment
Please allow 7 - 10 business days for processing. All sales are final, no refunds.
Check enclosed

Money Order enclosed Check or Money Order # ________
 Visa  Mastercard  American Express
Credit card charges will appear on your statement as Premiere Shows, Inc.
Card Holder’s Name: (please print)
Workshops
New Concepts Hair Goods
SIMPLICITY Hair Extensions
Beth Minardi • Look & Learn
$50
$40
Subtotal Show Admission
4 workshops
Distributor
ESTETICA
Friend/Co-worker
Modern Salon
Nailpro
NAILS Magazine
Other Industry/Trade Event
Poster
Salons Unlimited
Upscale Magazine
Includes entrance to the exhibit hall plus all FREE educational
classes & show floor education
(made payable to premiere BIRMINGHAM in US Dollars only. A $20 fee for returned checks will be assessed)
Show Registration
Two-Day Student 









For Office Use Only
Date received
_________________
Date processed
_________________
Pending Order #
_________________
Customer ID #
_________________
Authorized Signature
Card #
CID # (3 or 4 digit security code on your card)
Exp. Date
35
book your hotel & travel online!
Visit www.premiereshows.com and click on Hotel & Travel or call
Travel Planners at 800-237-5655 or 212-532-1660
directions to the .
convention center
Birmingham Jefferson Convention Center
2100 Richard Arrington Jr. Blvd. N
Birmingham, AL 35203
From NORTH & SOUTH (I-65)
At the downtown interchange of I-20/59 and I-65
take I-20/59 East. Continue to the far right-hand
lane and take the 17th street exit (#125A). Turn
left at the first light onto 8th Avenue. Proceed on
8th Avenue to Richard Arrington Jr. Blvd North
and take a left. Pass under the Interstate and the
BJCC will be on the left.
From the EAST (I-20)
Take I-20 West to the 22nd Street exit #125.
At the bottom of the ramp, continue straight
across 22nd Street and make a right at the next
intersection onto Richard Arrington Jr. Blvd North.
The BJCC will be on the left.
From the WEST (I-20)
Take I-20 East/I-59 North to exit #125B, which
is 22nd Street. Turn left at the second stop light
and then left again on 9th Avenue North. Go two
blocks and take a right at the intersection onto
Richard Arrington Jr. Blvd North. The BJCC will be
straight ahead on the left.
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
Sheraton Birmingham Hotel
Rate: $113 • Adjacent
2101 Richard Arrington Jr Blvd North
Hampton Inn & Suites
(formerly Wyndham Tutwiler Hotel)
Rates: $129 - $139 • 0.3 Miles
2021 Park Place North
Courtyard by Marriott Birmingham
Downtown
Rate: $89 • 1.5 Miles
1820 5th Avenue South
Hilton Garden Inn
Rate: $99 • 6 Miles
520 Wildwood Circle North
Doubletree Hotel Birmingham
(formerly Radisson)
Rate: $99 • 1.5 Miles
808 South 20th Street
Hotel Highland @ Five Points South
(formerly Pickwick Hotel)
1023 20th Street South
Drury Inn and Suites Birmingham
3510 Grandview Parkway
Marriott Birmingham
3590 Grandview Parkway
Embassy Suites
2300 Woodcrest Place
Oxmoor Valley Inn
260 Oxmoor Road
Includes cook-to-order breakfast and evening reception
airline & car rental discounts
800-468-7022 • Z Code: ZV98
Agreement Code: AP5EP4
Book online at www.continental.com
800-331-1600
Refer to Group Discount
Code # K213092
(Enter both Z Code and Agreement Code
without a space in the Offer Code Box when booking online)
• No service fees
• Receive an additional 3% discount on published
fares when booking online
PRE-SORTED
STANDARD US
POSTAGE PAID
TAMPA, FL
PERMIT #2397

- Premiere Show

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